Marketing Secrets with Russell Brunson - How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72

Episode Date: September 22, 2025

In this episode of The Russell Brunson Show, it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. I break down the process I’ve used over and over again, and the same process you can use to package your story, your expertise, or even someone else’s framework into something valuable. This is the shift that separates affiliates who make a little money from entrepreneurs who build something lasting. Once you understand how to reverse engineer your journey into a step-by-step map, you’ll see that you already hold the most valuable thing you could ever sell. And if you don’t yet have your own framework, I’ll show you the shortcuts that make it possible to create one today. Key Highlights: Why the most successful people in OfferLab are both affiliates and offer owners The step-by-step method to turn your personal journey into a framework How packaging changes perceived value (same content, different forms) Options if you don’t yet have a framework… Partnering or interviewing experts The Course Secrets bonus that helps you structure and launch your first offer This presentation is about clarity and action. Stop overcomplicating the process, because you already have (or can quickly create) a framework worth sharing. When you step into the role of an offer owner, you move from just promoting to building something that can grow, scale, and last. OfferLab gives you the tools, but it starts with you creating your offer. Check out ⁠⁠offerlablaunch.com/go⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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during the Volvo Fall Experience event. Conditions supply, visit your local Volvo retailer or go to explorevolvo.com. Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five and to launch their dream than any other company on earth.

ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson show. Hey, this is Russell. Welcome back to the podcast. Today's episode, I want to share with you guys the last of my three trainings from the Offer Lab launch event.

And this was fun because a lot of people were coming to me in the right. This is great, but I don't actually have anything to sell. I don't have an offer. Russell, I want to have an offer, but I don't have one. And so I spent some time walking through how to create an actual offer. Like, how do you create a course? How do you create something that people are going to buy and give you money for? I know I've talked about stuff like this.

passed on the podcast, but for any of you guys who are here right now and you're seeing the offer lab opportunity, the last time you got excited about the affiliate stuff and the broker stuff, you're like, man, I think having my own offer on the platform would be the secret. That would be the key to really making money from all the different ways on offer and so the answer is yes, you should all have your own offer. And so this training actually went through how to create your own offer. And it was really fun. And afterwards, people are like, oh my gosh, this is a lot more simple than I thought. And so that's the goal through for this episode for me for you, it's to have you go through and be like, oh my gosh, I could

actually make an offer. So that's the game plan. I hope you enjoy the session. After you listen to it, make sure you go to OfferLab.com, get your free account. It's literally free. Go get signed up and start using the platform.

Start playing with it. Start seeing all the different ways you can make money and then get your offer done and created and get it live on the platform. Thanks so much. I appreciate you. And I hope you enjoy this episode. Welcome to day number 22 of the Offer Lab launch. I'm so excited.

I've lost my voice. I'm tired. I'm like all the things mixed up. And I got 17 minutes to hang out with you guys today. before we kick off the most insane speaker lineup in history of all time. Typically to get what you guys are going to be getting today, you'd have to be at an event where you spend at least $1,000 on ticket, $5,000 on hotels and flights and everything, and you get all from the comfort of your home because you showed up today.

And so I'm grateful for all our speakers are going to be serving you guys today. And I hope you guys enjoy and have a lot of fun. And I wanted to kick it off just talking about, like the thing that I keep seeing, especially yesterday, I did a session. How many guys your advice session yesterday? If so, I talked about the four different ways to make money. platform, right? And I went deep in this. I talked about how, like, number one is like affiliate marketing. You go, then you just build out a funnel. It takes you 30 seconds and boom,

you're in the game, right? Number two is like, hey, you have an offer. You put your offer on the platform and boom, other people can grab it and start selling it as an affiliate. Okay? But I said the third way, which is the best way, is a combination where you have an affiliate, where you're an affiliate and you're an offer owner, okay? And why you understand it, again, in ClickFunnels, I think when we were pulling the stats before we launched Off Lab, we like, how much money have we paid out in affiliate commissions over the years? here at ClickFunnels. So the last decade of ClickFunnels,

I think that in the last number was like 165, 163 million dollars in commissions we've paid out to people, okay? There's not another, like, business in our industry who has done that. Just you're all fully aware, okay? Not seven, eight, nine, nine, very, two comic clubs C award

we've given away in affiliate commissions because that's like what we do, right? And what's crazy is like, so I've seen like we've paid out more commissions than any company in the platform or in the industry. And we start looking at like the money since spent out and like who the affiliates are.

And the craziest thing is 100% of time, not 20% or 30% or 80%, 100% of time the affiliates are making the most amount of money aren't just an affiliate. They're all the combo. They have their own offers and they are affiliates. They're doing both sides of the equation, okay? They have their own offers. They sell stuff, but then they have their customer list. They sell click funnels. They sell other products, things like that.

And so I want to spend this morning just helping those you guys who were kind of more new to this game. Maybe you're like, I understand the affiliate stuff. I'm going to start here. But someday I want to create an offer. How many guys are here in that spot? someday I want to create an offer. That scares me to death right now a little bit. Okay, I'm going to speak to you guys because I want to walk you us through how

how simple creating an offer can actually be, especially if not thinking about how to make a $100 or $500,000 offer, like, how do you make a low ticket, easy, a $5 offer, a $10 offer, like something low ticket that you can use as leverage. So that way, when you're starting on off lab, it's not only proaning stuff, but you can have this could be your product and then you upsell someone else's or you have, you can have Sharon Lekner's Thinking Grouch for Women book and then upsell your product right here and like you start having the ability to start putting your own offers in because uh again the most successful affiliates aren't just affiliates they're both affiliates and offer creators and they

play both sides of the game together okay um i in my business and still the same thing okay we do one or two affiliate promotions every single year and we make multiple seven figures a year just from promoting other people's products right but i'm also an offer owner so like having both sides of the equation is is really the secret to long term winning in this game okay so even though a lot you guys are here just because you want to be an affiliate my goal uh and my vision for all you guys is eventually that every single one of years will have at least one, if not a dozen of your own offers on the platform as well, because that's how you're going to win at the highest level? So the question then is, how do you actually create an offer?

And we've had a lot of really cool speakers talking about different ways to make offers, but I wanted to simplify it down because for me, if you've ever read in my books, you know, I, man, the first decade of this business, I was in college, I was trying to learn this. I was reading all the books. I was like studying. I was doing everything. And for me, it was hard because I would read these books of some of the most amazing people

in the world. I was like, this is so cool. But it was like, it took me a while, like, process and figure out how to work for me. And so what I would literally do is I would sit there. I would doodle out, like what I was trying to read. And I keep drawing doodles until I was like, oh, I think that's what they mean. And so I had simple things down to doodle so I could actually understand it. Then fast forward 10 years later, I wrote my first book.

I'd read so many books. I'd done so much stuff. I had, you know, had success in my business. I was like trying to write about it. And at first I started writing a book where I was like being complicated, like all the other books. And I was like, this is not going to be helpful. I'm like, I want to make it so simple that I can understand it. Almost every other page, there's a doodle, right?

I'm like, here's the doodle version of what I'm trying to say. If I can break it down to a simple doodle, then it becomes really easy. So my goal in the next 17 minutes or so that I have up here is to kind of walk through how, in my mind, I simplify offer creation. Because when you start looking at it, it really is actually not that difficult. I think a lot of it's overcomplicated. I overcomplicated sometimes. But if you really think about it, it can and should be really simple.

Okay. Okay. So the first thing that I want to emphasize is that when you're creating an offer, I guess the first thing that people, the first thing to think about is the offer you're creating is usually something that you've had experience with, right? I don't know if people just go make offers and they create stuff, but like you have the most success with something you already passed, something that you've already done, right? And so for me to be, to figure this out initially, I always go back in time.

I go back in time like five years or ten years ago to when you were trying to figure out the thing that you know how to do now, right? Before you became special, right? And so here is, here's you. or me, right? And so you were living your normal life, everything was great, and then one day you decided that you wanted something, you wanted some result, you wanted to lose weight, to make money, to learn to trade stocks, to build a potato gun, to whatever your thing was.

You had something you want, some result. So you come over here, and this was like, this was the flag in the ground. This is the result you wanted. Right? And you're like, if I could achieve that thing, that would make me happy. That'd be like, give me fulfillment. That's the thing I want the most in this world, right? So you have this result you want.

It's out there. You see it. You dream about it. and not you can't stop thinking about it when you're working out all you can think about you're talking to people all you can think is think about that thing right how many always know what that thing is for you or was for you where you became obsessed with it okay I've had this couple times my life the first time I remember having it in my life when I was in eighth grade and I started going wrestling practice and first I didn't like it was like uh and then as soon as I won one of my very

first matches I was like this is the greatest feeling the world and then I was like I want to be the best in the world like how do I and so for me of the first I want to be state champ that was the result I wanted. And after everything else was blinked out and nothing mattered to me in my entire world for the next 12 years of my life other than wrestling. Like I had results and goals. I went after them and that was everything, right? When I got into business, it was the same thing.

When I started learning about business and I started getting it, I was like, I had these results, things I wanted, right? And for me, it's like when I started focusing on something, everything else just fell apart. The only thing that matter was me getting that result, right? And so a lot of you guys, that's the same thing that happens on your journey. Okay? Then what happens is you go on this journey. I'm going to go and figure out how to get that result, right?

So you're going, you're going, you're trying to figure. it out and then what happens you just go there and have success right it's amazing first time you try usually right no it doesn't work that way ever in fact if it did work that way it'd be really boring it's the reason why most movies uh if you look at the movie there's like there's a hero the hero's got a goal and then the entire movie is just conflict all the things that they that all the failures and try it and like all things they're trying to do to get the result and that's what makes the movie actually interesting so it makes your life interesting right if god just gave you a path like here oh you want to be a state champ cool just walk in just go beat the guy and i want

there was no fulfillment, there's no growth, there's nothing, right? So this is what happens when you go on a journey. And so you start this journey, you're going, and then all of a sudden, I'm doing good, and all of a sudden, boom, and it just wrecks, right? Oh, everything falls apart. Like, dang, it didn't work. And so you come back to go, you start again. Okay, I'm going to try a different process, different path, and you go on the journey again,

and you come over, and you mess up again. And then you go and you mess up again, and you go and you mess up again, and you go and you mess up, and keep going over and over and over again, right? But every time you get a little bit better, you get a little bit better, and a little bit better, so eventually what happens? eventually after you're in so many times you go and you figure out exactly how to get here and boom you go and you achieve the result you won the state title you uh you lost weight you got the six pack abs you figured out to make a potato gun you uh whatever your thing was right you traded stocks

and like you actually made money you put money into bitcoin and it blew up like whatever your thing is right and you got the result okay now this is what gets exciting because what you have now is the most valuable thing on the world it's more valuable than gold silver bitcoin money cash anything you know what it is you trod this path you figured it out the thing you have is you have a map that map is the most valuable thing in the world okay and so this is where offers start you've gotten the result that you wanted you figured it out you went through this process this path you tried a million different things and eventually you persevered and you figured out the thing and you have a map like you know how to get there again right after my first state title I was like

I know how to win my second one I just got to follow the state like I have the map right when I made my very first million dollars online, that was hard. The first million, if you guys haven't done it yet, the first million is the hardest. After you make a million, it's like, it's actually pretty easy. Because you've gone through all this and it's like, oh, and then the second, million, third, me like after that, it's just, it's easy. Why is it easy? Because you have a map. You know what to do and what not to do, right? So the map is a big secret. Okay. So you as an offer creator, the thing that you have is so magical is you have a map. Okay. All right. So now we're come back. When you're creating an offer, the person you're creating the offer for typically, traditionally,

you five years ago, okay? The people that are coming into your world, they're not here. The people are coming to your world, they're here, okay? They have a thing, and they want, like, they have a goal, they have a result, they have something that they want, right? And most likely, they've been trying, they failed, and they failed, and they failed, and they're looking for help, looking to figure out, like, this is the result I want, but I just, I've tried 500 things, it doesn't work, okay?

And what's interesting is every single market you go into, this is what happens. Like, people try a lot of things, okay? Rarely will you ever come into the marketplace with an offer, and someone sees the first time, I'm like, I never even thought about making money. That's a great. I didn't even think about it. That sounds great. I never once thought about losing weight.

Like, this is a great new opportunity. Thank you so much for telling me about it. Like, never happens, right? I remember Kaelin Poland, who came into our world a couple years ago, and she launched a company called Lady Boss. She told me, she said, the average woman in America goes on eight weight loss plans a year. Eight. Keto didn't work.

This one didn't work. This one didn't. This, like, eight a year. I don't know the stats and numbers behind people start. a business on the internet, but my bet is this is probably close to 80 years well. We're trying this and this and this and this, right? So you're coming to somebody who was you five years ago, who wanted this result, who's tried three or four things, and it's not been working.

And so you're coming to them saying, hey, I know exactly what you're going through. I did the same thing. I was here five years ago. I tried that one didn't work. That one didn't work. That one didn't work. But over time, I persevered. I learned this.

I found this secret. I found this thing put together. And from that, like, I have a map. And I've done it for myself. I've known for other people. and I'm going to show you guys how to do it as well. Okay. That map is your offer. That is the big secret. Okay, that's it. It's very simple. It's very easy. So when you understand that, it's like, that's what I'm actually selling. People ask me, like, what is, I don't know how to offer is. An offer is just a treasure map to the promise land, to the thing that you are promising, the result. Right. So this is where now you take it from my care. I know how to do it. How do I turn this into an offer? Okay. From here, what I do in my mind is like, I have turned it into a framework. A framework is a step by step repeatable process. It's a framework. It's a recipe. It's a map, whatever you want to call it. And so for me, like, I have to sit back and reverse engineer. So I have to go back in time and say, okay, this is me. I'm going back five years

ago. I had this goal I wanted. I tried a bunch of stuff. But if I look at everything I tried in the past, what were the actual step-by-step things that I did to get the result? Like, what was the first thing, the second thing that I did, if I was to do this again from scratch, first thing I would do would be this, and that'd be the first step in the path. And after I did that, then the second step I would do would be this step. And then the third step I would do would be this step. And then the fourth step I would do would be this step, fifth step would be this step,

six step would be this step, and that point I'd get the result. And that would be the step-by-step process I would then follow to get the result, okay? And so that step-by-step process is your framework. Here's all the steps you need to do to get that result, okay? And so that's what your offer is,

is you taking your knowledge, breaking down to a very simple framework, get something from where they are today to where they're trying to get, walking step-by-step to the process to actually get that result. Okay, and that's the offer. That's the framework you're created.

that's the offer you're going to be selling. Okay. Now, when you shift from a framework, I think about this, like, so usually for me, any framework I have, the first step I do is I try to name it something. So I might call it the perfect webinar. I might call it the perfect webinar. I might call it, but I figure out a name is proprietary to me, right? So I have my name of my framework.

And from there, I might step one, step two, I have all the steps in the process to get the end result, right? So that becomes a framework. Now, what I want you to understand is that after you have the framework, there's a lot of different ways you can package that into an actual offer that somebody can buy. Okay? There's a quote that I said one time. So it's the only time I quote myself, which is kind of a jerky thing to do, but, so Russell Brunson once said, people will say, I just feel so arrogant right now. I just want to watch myself.

I'm sorry, I'm not this way, I swear. Okay, but young Russell once said. Because I had this epiphany when I was like in college, I was doing this whole thing. And I realized I was like, people will spend the same money for, or sorry, people will spend more money for the same content packaged in a different way. People spend more money for the same content packaged in a different way. This was the big aha for me. Okay. And this is when I got it.

My very first event I ever went to. I was sitting in the audience, listen to people. And first speaker gets up and he asked the question. It's like, how many guys in here have ever read the book, Think and Grow Rich? And everybody's hands goes up except for mine. I'm looking around. I'm like, well, I'm the one in the room who's different. and they're all rich, and I'm not.

And so I was, like, wrote my notes, read Thinking Grow Rich, right? So that night I'd go to my hotel room, and this is back when Amazon was brand new. I'm like, I'm Googling, and Amazon pops up, and I think and grow rich, and there's a book for 10 bucks. So I buy it, you get shit to my house,

I go home from the event, I see the book, put on my book stand, and I'm like, not a reader at this point in my life. I was like, cool, I'll someday read that maybe. And it sat there. And then three of months later, I go to a next event. I get an event, people show up,

and one or two or three, the speaker's all reference, thinking grow rich, who's read it? Everyone raised their hands up for me. I'm like, oh, dang I didn't read it. So I go back home, I've got to read Thinking Grow Rich, got to read, sitting on my bed stand. I'm going to read it. Three months later, go next event. I'm like, speakers get up, Thinking Grow Rich, haven't read it still. I'm like,

I'm never going to read this. So I went to my favorite website on the internet, which is eBay.com, and I typed in Think and Grow Rich, and lo and behold, somebody had the CD version of Thinking Grow Rich. He hasn't ever seen these? They're kind of like records, only, yeah, back in the, anyway. And so I bought the CD version of Thinking Grow Rich, and it was $97, so $100, basically. It came to my house. I put it in my car, and then I would drive it on the car, and I put the first CD in, and I listen to Thinking Grow Rich.

I put the second CD in, and over the next 30 days, I read, audio read, Think and Grow Rich, right? Now, this is where the epiphany came from me. I was like, oh, my gosh. The framework, like, Napoleon Hill, if you read Think and Grow Rich is a Framework, 13 steps. Napoleon Hill is the key of frameworks. He just literally has 13 steps, Chapter 1, Chapter 2, Chapter 3. Like, that's all, it's just a framework.

He teaches thinking Grouch, right? But I started to realize, I'm like, what's different between the book, Think and Grow Rich and the audiobook? The difference is nothing. They're word for word the same. But I spent $10 to get the book and can grow rich. But then I spent $100 to get the audio. Why?

Because people will spend more money for the same framework packaged in a different way. Okay? That's the big aha. Okay? You don't have to go create 100 different frameworks. You just need one. I have a friend who built a business doing over $80 million a year based on one simple framework. Just one.

So if you have a framework to get someone from here to there, that's all you need. One framework, okay? And then you can package. against a different way. So let's say, I want to create a $7 offer to put on an offer lab. Cool. Get your framework out, open a video recording, and just teach it for an hour. Step one, step two, step three, step four. That's a great $7 offer. Boom, take it out, put an off lab. Hey, for $7 an hour, me teach the framework how I got six pack abs in 30 days, right? Done, easy. But then it's like, okay, someone bought that for that. How do I create a more

expensive offer? I want a $100 offer. I want a $500.00 offer. I want a $500 offer. I want a $10,000 our boot camp. I want a $35,000 or high ticket offer. Okay. The answer is not going to rebuild everything from scratch. It's taking the same content and packaging it in a different way. Okay. We have a copy of Dotcom Secrets in here anywhere. Someone from my team can see if I should have given a heads up, but you know. All right, here's, yeah. Everyone gives Jason a round of applause. Yeah. Okay. All right. Dotcom Secrets. This is my very first book. Guess what this book is? This is my frameworks. If you open it up to the table of contents, you will see that it literally, you can see all my secrets. Now you know everything I do, okay?

The table of contents of the dot-com seekers book is very simple. Secret number one, the secret formula. That was the first thing that I took me a lot of trial. I learned that. That's the first thing I would teach someone. Secret number two, hook story offer. Secret number three, the value ladder. Secret number four, the attractive character.

Secret number five, funnel. Like, it's my framework. And you can get this book for free. You just go to dot com,seekers.com, pay shipping and handling. or you go to offer lab and you sell to your clients as a product and order for your own order for and bump your own thing okay but this book again it's basically 10 bucks you're on amazon for 20 right this is the bottom of my value it's the frameworks okay but somebody buys this and then guess what after they buy this then if they get a good experience they want more right so they come and

they sign up for click funnels guess what click funnels is do you guess this is really cool software no no no no all click funnels is is software that takes Russell's framework and makes it so you can use it. It literally, like, if you read this book, it's like, here's all the sales funnels. And then click funnels to software. It makes you, it's just software that helps you to do the frameworks, right? Then you're like, okay, this is awesome. Russell's doing funnel hacking live. I'm going to come to that event and hang out, it's getting amazing. So you come to funnel hacking live and guess what happens? You get a thousand-dollar ticket. And then I teach you guys from the dot-com seekers book. Same content package is different way. I do one

presentation on book funnels. I do one presentation on webinar funnels and everyone freaks out. That's the most amazing thing in the world. I'm like, you could have just read it in the book. It's in there, it's there. And then at Final Hockey Live, I sell people into my coaching program for $25,000 a year. And they get so excited to come and they sign up for a coach program and they show up here and boyce you for the event. And guess what I teach them? I open up the book and then I teach them the stuff inside of here. I'm like, you could just read the book for free, but $25,000, you get a different experience. You'd be with other people in your network and ask questions, right? Then after the 25,000 coaching, then I ascend people up into my

inner circle. I have a $50,000 and $150,000 program, right? And they show up. They're so excited, at $150,000. And we all come in a room, we hang out, and guess what we do? We just talk about the frameworks in the book. That's all we do. Same content, packed a different way. It's really cool. And then I have an idea for this new platform. It's going to be insane.

It's called OfferLab, and we launch it. And everyone shows up, and guess what happens on Offer Lab? You all just build funnels. It's from the book. And then you drive traffic from the book. Same frameworks. It's just packaged a different way. It's pretty sick.

So, yeah, that's the game. That's how works. You guys getting this? Okay. So if you know how to get some... Thank you. I got my one of applause. I'm going to home to this.

Yeah, thank you. This is, I'm trying to, like, show you guys, like, Wizard of Oz behind the, like, the curtain, like, this is it. This is it. This is the game. You just have to figure out a framework and get really, really good at it. And then test on clients and people. And then, like, because someone comes in and they get your product, they read, like, this is amazing. It changed my life. What else do you have? And, like, we can do it together as a group. We can do it a mastermind. We can do it in a coaching program. We can do it in a course. Like, there's so many different ways, right? And so that's how you start creating offers. It becomes so fun and so simple and so easy. Okay. And so that's how we start playing this game. Now, a couple of things to think about. Number one is, what if right now you're like, this is awesome, Russell, but I just don't, I don't have a thing yet. I just don't have a, I don't have a result. I don't feel comfortable. I don't want it.

It doesn't always have to be you either. Okay? The very first product I ever made that made a two comic club award is I found an author. He wrote a book called The Twelve Month Millionaire. One of my favorite books ever. His name is Vince James. And Vince James was, and the time, this was me, right? And I read this book.

In the book, the title's like, how I made $100 million in 23 months through direct mail, even though 97% of my audience said no, right? I'm like, what? So I read this book. And it's how he went from here to build $100 million a year supplement company through direct mail. And I read the book, like, this is insane framework, right? So I messaged the author. I'm like, hey, Vince, can I interview?

He's like, sure. And so I interviewed him. Guess what my interview was? I went to the beginning of book. I was like, all right, tell me out step number one. He told it. Like, that was amazing. Tell me number two, number three, and I started to call with him for six hours, just asking him about all the different freight, like the step-by-step process he did to get the result.

When it was done, I had six-hour audio. I gave it to him. He had the rights to whatever he wanted with it. I took it as well. I had the rights to whatever I want with it. And a year later, I started to think what I sell, I packaged it. I created a course called the 12-month internet millionaire. And it was just the, it was the six-hour interview of me and Vince James just talking about how he went from here to here.

I put the offer out there. I launched it. And it was the very first product, very first offer. ever had that broke the two comical barrier. It was just me interviewing somebody else about this framework. So even if you don't have a framework, if you know somebody else who's got any talent or ability, they have a framework. They don't even know yet. They don't even know about this whole world. You can pay, hey, man, can I pay you 500 bucks to interview you? And they're like, yeah, you can interview for free. I don't even care. And you go back and then you can just take their

framework, tell them that I get the rights and you can actually sell it and then go and put it on the platform and sell it. When I first started getting this, I started seeing every single person I met as I met him, I was like, you have a framework in you. Okay. So, He doesn't hear me tell the story about how I launched 150 offers before we launched ClickFunnels. Guess what those offers were? One day as an event, I met Howard Berg, the world's fastest reader. I'm like, dude, I met Howard Berg, the world's fastest reader. He's like, yeah. He's read 30,000 books in life. He read, we read, uh, we read the entire secret's book in four minutes and 57 seconds. Insane. Um, so I was like, dude, can we make a product together? He's like, sure. And so we just created a, I took his framework, interviewed him, turned to product, boom, sold, wreading.com back of the day, and we made a time of the day. And we made a time of my selling that. Right. And then, um, my dad was like doing accounting, CPA stuff. And I was like, dad, you have a talent. And so we made a product by

dad and we launched it. And then I met someone else who was a couponer. She was on extreme couponing and she'd go to the grocery store and she'd buy like $5,000 with the groceries for like two bucks. I was like, that's a skill set. And so we made a couponing course and we launched that like every single person I met I was like, you have something that's amazing. You know how to get this. Let me interview you. Take it as a product package it. And what's cool is when you're publishing someone, traditionally you as the marketer. You as the person knows what they're doing gets the lion's share of the of the profits. When I'm publishing someone else, typically I'll give that person anywhere from five to 15 percent royalty on their

and you get the rest because you are the person who is out there who understands the market. It's the most valuable piece of the puzzle. Okay? All right. I'm almost out of time, so I'm going to kind of wrap up. But I want to just say, you know, open your eyes to the possibility. And with that, oh, sweet. I also want to give you guys a little bit of urgency and scarcity because I want you guys to move.

Now, most of you guys have. A lot of you already took advantage of the VIP offer. But I'm going to show you there's one thing really quick. I'm going to show you as the offer again because there's one piece in here that is going to help along the journey and that piece is going to disappear tonight at midnight. So not only is it amazing, it's also disappearing. So this is me getting you guys to commit. So again, the certification program is $497.

You guys know that when you sign up a couple things. Number one, the live training starts next week. It's going to be me and you hanging out going deep into each of these individually. But we're going through the eight offer lab affiliate playbooks so you can come and be successful as, as, as, oh, too many pages here. Right here. It's going to be all the tools you can master this. You can amazing be an affiliate on the platform. Okay. Number two, we're going through six offer creator playbooks, how to launch offers on there.

Number three is all the broker playbooks, which are down here. And then next week we can do launch your own, launch your offer playbook, which is really cool. We're building on a white label webinar for you, which will go, but this is the piece I want to talk about. So course secrets. A little while ago, I did an entire course called course secrets. One of my favorite products we've ever created of all time. And when I went deep into course secrets is basically what we talked about today. Okay? We talked about this. Like for you to create a course, all courses is like, hey, there's this result. I want to get somebody by then they buy my course. Here's the modules and went through exactly how to do everything. How to figure out exactly what your

framework is. Inside there, how to do the sub-frameworks, how to record the content, how to capture it, how to edit it. We talked about how to use AI to build out the notebooks to go with it. We talked about just all the pieces that go involved in actually creating each of the steps and to turn your framework into an actual course. Okay. the people who went through the, went through the course seekers the very first time I did it live, they were all creating courses anywhere from $97 to $397, like in that range, some of them up to $1,000. So it's teaching us how to create offers kind of that price range.

But at the same time, it's the same strategies if you want to create a $7 offer or a $97 offer or a $1,000 offer, right? So it's the same things. And so this is something I want to give you guys because I want all of you guys to become offer creators. I want you guys on the platform with your own offers. And so core secrets is the bonus I'm going to give you guys to do that. Again, we sold this.

When we first sold the first time, it was $497. just for this course, after I start selling for $1,000. And so this is the real product. It's a real course. You can go buy it separately if you want. But if you get into the certification before midnight tonight, you will get course secrets for free. After midnight tonight, that bonus disappears, which means then you have to pay me another

$1,000 for not to buy it. So if you want to save $1,000, this is kind of your last shot. And it's going to walk again through all the detail on how to do, how to figure out your framework, how to put together, how to record it. We also teach, like, the right way to teach each of these elements. So I have a framework on how to teach a teacher. framework so we go deep to that so you like when you're creating this is not just a course of you just nervously rambling but like here's the structure and how you teach each of the pieces

so that when somebody gets it they can actually have success with it right there's a lot of learn the last decade about how to actually teach in a way that gets people to move towards the the end result and so um course seekers again that's the bonus and that's in there right now so that means like tonight when we're done today you can go in there start walk let's start going through that course and you can start building your course out before we can start live train next week and so that's in there but it's only there to be night's night and then obviously fill your funnel traffic challenge in there as well, and a super-filly shortcut. So total value, $20,000. But again, you guys can get this when you get in there today, 497. And again, I want to

stress today that's like, core secrets disappears midnight tonight. That bonus, I am exploding. I'm disappearing. We're pulling it away. I'd hopefully give you guys a push over the edge because it's a core piece of it. And I want you guys creating offers and you need core secrets to learn how to do that and to master it at a high level. So that is my gift for you guys is core secrets. I hope that was helpful today. Hopefully you guys are excited now to understand that this is how offers actually work. I could do it. I know how to get a result for someone or I know somebody's got a result for somebody. I can create offers like crazy. You can get an offer every weekend. Keep putting them on the platform and just keep tapping into this amazing marketplace

we're building. So with that said, I appreciate you guys. Go to offerlavlaunch.com slash go. If that's that, I'm going to step off the stage and pass back to Chris Cameron. Take you guys to the rest of the event. Thanks everybody. See you soon.