Marketing Secrets with Russell Brunson - How To Use Music To Instantly Change Your State

Episode Date: October 22, 2018

The secret trick I use to help my kids handle an entire day at school. On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode: Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid. And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in. So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day. Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome to Marketing Secrets Podcast. Right now I'm driving the car with? Me. What's your name? Nora. And we're gonna tell you guys something really, really cool. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so me and Nora just took the kids to school and dropped them off.

And it's really fun. So Nora drives with us most mornings. And we take the kids to junior high. And I don't know about you, but school wasn't my favorite thing. It was really hard, and I didn't enjoy it very much, right? And so I've got this really special five minute um drive every day to take my kids to school and during that five minute drive i realized that they're about to enter into probably the most miserable depressing place on earth i shouldn't say that out loud but come on

now those of you who've been through school which is all of us it's not like disneyland right it's not like a funnel hacking live event it's not like something exciting where you're motivated inspired and ready to change the world usually you go and you're like waiting for the bell to ring so you can see your friends for two minutes before you go back into class again, right? And so I figure I gotta give my kids the best chance to enter into school every single day in the most peak state possible.

So what we do, in case anyone who drives down this road with me is wondering, in fact, I had a friend the other day, she said, sometimes I pass you guys and you're driving to school, and it looks like you guys are having a disco party, which makes me want to get a disco ball in the Jeep, but basically, we crank up the music, so today we're listening to Bohemian Rhapsody, and we start headbanging, huh, Nora? And Nora is the cutest little headbanger, when it gets to the, like, the awesome part, she starts headbanging and kicking your feet, and we're all going crazy, and we're laughing, and we're singing, and we're trying to like...

And my goal is to get them in the best state possible so when they step out of the Jeep and go into the school, they are starting at like the peak excitement for the day. And hopefully that'll last all the way until wrestling practice at 3.30. So anyway, the reason I want to show up to you guys is because music is powerful. Now, I'm not a big fan of like listening to music all the time. I think a lot of people waste their lives just listening to music. They could be listening to podcasts and learning all sorts of stuff. In fact, I read somewhere, I'm going to misquote the facts, but it was like the average person

who listens to music all day makes like $50,000 a year and the average person who listens to podcasts all day is like $150,000 a year. So you're like three extra income just by listening to podcasts as opposed to music all day makes like $50,000 a year. And the average person who listens to podcasts all day is like 150,000 a year. So you're like three extra income just by listening to podcasts as opposed to music. But there is a time and a place for music. And I think that the best time and place for music, I mean, and I feel bad I shouldn't say it because I do love music and I listen to it a lot.

But the time that it's most efficient is before you are about to do something. Music has this magical, powerful effect to change your state, right? You listen to a sad song, you can be sad instantly. You listen to a happy song, you can be happy instantly. Like a pump-up song, like whatever it is, music has the ability to change your state and shift your state faster than I think anything else out there.

Outside of maybe like hardcore drugs, I don't know, but I've never done that, so I'm not sure. But other than that, music's like number two for radically shifting your state. Yeah, Nora? Why did you turn off the waterfall? Oh, I don't know. Nora's wondering why there's a waterfall

and you go into our neighborhood and it's turned off. It's because it's too cold now, Nora. Anyway, and so with my kids, when I'm trying to get them into a peak state of excitement and energy and like everything before they step through the doors of school, um, we use music and we use fun, exciting, high energy music. So we find our favorite things. We have, um, in fact, whoever's driving in the Jeep and they sit in the front seat gets to be the DJ for the day and they each get to pick the song they want. And typically it's usually like a greatest showman song. Um,

like the other side is one of their favorites or it's Bohemian Rhapsody or it's Black Eyed Peas or something that's like gets them into like high state, high excitement, high energy and we headbang and we sing and we like have so much fun so the second they get out their energy level is super high Say hi guys

What's hot everybody? I watch puppet shows Her favorite thing to do is to go to YouTube and watch puppet shows huh? Anyway I use shows. Her favorite thing to do is to go to YouTube and watch puppet shows, huh? Anyway, I use it at the same time when I'm driving to the office. And I sleep in Mommy's bed. And she sleeps in Mommy's bed. You should sleep in Nora's bed.

No. Anyway, I use music also when I know I'm tired or worn out. I'm like, I don't want to do this thing. Lifting weights this morning, I didn't want to do it. So we come in and we turn on the right music, get you in the right state to be able to handle it. The days I'm going to the office, I'm like, I don't want to do this thing. Like lifting weights this morning. I didn't want to do this. We come in and we turn on the right music, get you in the right state to be able to handle it. When I'm the days I'm going to the office and I'm like, I don't want to be here. I'm tired. I use music to shift my state. Um, days when like, I know, you know, I need the extra boost of energy or excitement or motivation or whatever. I use music to shift my state and get

me into that thing so I can get out of myself what I need. Um, and so that's how I use music to shift my state and get me into that thing so I can get out of myself what I need. And so that's how I use music strategically. And so for you guys, I just want you thinking about that. Like when you're about to enter something. Oh, can you hear Norah singing? Oh, that makes me happy. You can go out in church a lot of times too. Same thing, like you use music to shift you in a state to be able to feel the spirit, right? You shift music to be able to like dominate the day anyway.

So my message for you guys today is make different music tracks. I use Spotify because it's the easiest. I make Spotify tracks that get me into the different states that I need. If I want to be in a romantic state, I've got a Spotify track. I want to be in a high energy state. I got a, I got a track. I want to be in a thoughtful state of motivational, uh, um, a med energy state. I got to, I got to track. I want to be in a thoughtful state of motivational, a meditative state. We use music to get ourselves in the states quickly. So use music to shift your state, to be able to accomplish what you guys need to do. So there you go. That's it. I'm almost home. Nora's singing. I'm going to go sing the rest of the song with her. Appreciate you guys. And we'll talk to y'all soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv