Marketing Secrets with Russell Brunson - I Bought Dan Kennedy’s Company!! Here is the Plan Over the Next 12 Months!!!

Episode Date: October 25, 2021

Recently I acquired my mentor’s company, and we’re working over the next 12 months turning it around. If you want to know what we’re doing and why, listen to this episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys have an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you guys may or may not have heard, but we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, we'll talk about what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff. All right. So number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor really was Mark Joyner, which helped get me to a certain level. And then I started looking for more stuff and that's when I bumped into Dan Kennedy and Bill Glazer, and I started going to their mastermind groups and their events. And man, it really was like the next evolution for me is just really understanding these core principles and things that have been working since the beginning. I always kind of tease these guys are teaching how to use fax machines and the Pony Express to deliver marketing messages, because a lot of it was like direct mail bootcamps and stuff like that, all kind of older school stuff. And at first it didn't make sense to me how this stuff worked until really I started realizing through Dan that these things that we all think we are, like we think we're internet marketers, he's like, "No, no, no." He's like, "The internet is a channel. It's a media channel." And a lot of us, we think Facebook, Instagram, YouTube is media channels, but for Dan's rule, it's like the internet's one channel. There's direct mail, there's TV, there's radio, and internet is a channel. And nowadays obviously it is I think the best and the coolest channel, but the principles and the philosophies and the psychology and the persuasion and all the things that are working today on the internet are things that were pioneered and developed through direct mail, through TV, through radio. And so, so much of Dan's stuff, he's had a chance to work with everybody for the last 40 years. I say 40, not four, the last 40 years has been just kind of all around these things. And it's just like ... Anyway, so I digress. Again, when I was getting into this, I started learning those things and all the sudden I was like, oh my gosh, the things I'm learning that they did in their fax marketing or their direct mail, I can use on the internet, I can use on the Facebook ads, I can use, and for me really, it was what changed my business. And honestly, for most of you guys, your businesses, as well. A lot of you guys probably don't even know that the core foundations that ClickFunnels were built on were the principles that I learned from Dan Kennedy and that we just turned it into software and turned it something that everybody could do. So that's why it's so exciting. And we recently acquired the company, which is a huge honor for me because I have this unique opportunity and chance now to take my mentor's stuff and to continue it on and bring it into the future. And I'm excited. So this week, on Monday, Tuesday, this week, we had the existing Magnetic Marketing team, the people that are still there, the company flew out here to Boise, and we spent two days kind of figuring out what's the plans, what's the future? How do we get this thing back to the point where there's 10,000 active members on membership and there's all these things that are happening? And so as they showed up, we also had a chance to look at like, okay, what did we actually acquire here? What's all the intellectual property? And it's insane. There's 40 years of stuff. And some is not relevant, and so we're sifting through those, but most of it is some of the best stuff ever. And it's cool, because as we were building out funnels and looking at these courses that they've been selling for $2,500 or $3,000 or $5,000, and it's just like, they're not selling a lot of them. I'm like, ugh, it's because they just need to be packaged differently. But I also think that the pricing is different nowadays than it was 15, 20 years ago, even. And so what's going to be cool is we're taking, you know, Dan's written, I don't know, 20, 30 books, we're taking each book and we're figuring out what courses sync with it, what content fits in this process. And we're building out new funnels, like book funnels that take people through all the products and the courses and the events that Dan did related to each book. Every book he wrote, he wrote a book and then they'd do an event teaching it and then they would do workshops and they'd do all these things. And so every book has got like an archive of stuff that nobody's ever seen before, which is insane. And I'm going through the archives. I'm like, oh my gosh, I thought I owned everything Dan ever had, and I had never seen this, never seen this, never heard of this. And so it's just so exciting. We're having a chance to come pull things out and plug them in and all these things. But as excited and as nerdy as I am in this process, the thing I wanted to share with you guys is that the things that you are learning, the principles you are learning, the things that you've been, especially going deep with me and you've been reading DotCom Secrets, Expert Secrets, Traffic Secrets, literally all we're doing is using that playbook. I'm coming in to this company where I learned a lot of these principles with, but the company's been sold twice since Dan and Bill ran it. So they've fallen away from a lot of the core principles that made them great initially. And so what we're doing literally is like, hey, what's the value ladder? Okay, what is the front end offer? Okay, here's the funnel, what do we need? What's the free plus shipping? What's the order form bump? What's upsell one, upsell two? What's downsell? You know, like walking through and then, okay after someone buys this, where's the next step we take them? What's the next tier on the value ladder? How do we move them up one tier? And then okay, from there, what content do we need, what pieces, and we're kind of just literally just taking the same blueprint that you guys have been learning forever. I laid the blueprint out for you guys, like this is the blueprint. It doesn't deviate. It doesn't change. It's the same for every business. I don't care if you're selling info, products, or coaching, or physical products, or dental, you know, cleaning people's teeth, or if you are doing chiropractic adjustments. It doesn't matter. It's all the same. The framework's the same. It's like a house. The framework's the same. You have a bathroom. You have a kitchen. It doesn't matter if you're making a $30,000 house or a $30 million house, the framework's the same. And so we're just bringing up the same frameworks you guys have been learning and studying and then taking all of the pieces, the content, the copy, the assets and everything, and just plugging it into that framework. So I wanted to share that with all you guys, because I know that, and I'm probably one of the causes of this because I get so excited and I want to launch a thousand funnels because I know the profits, I know how they work. I can just do it over and over again. And so we roll out a lot of things. But if you actually look at this strategy, me coming into this new company and having 40 years of intellectual property and a million courses and products and all this stuff, the strategy is the same. It's the same thing. And so if I was you guys and you're still not sure what to do, start there, start with the DotCom Secrets book, read the book and say, okay, what's the value ladder? What's funnel number one? What's offers inside of funnel number one? And coming back to the basics. I get people, it's crazy, on Instagram, I don't know if you guys ever click over to the other tab, which is messages that don't go in the inbox. I look at that probably once a week or so, just to see if I'm missing any conversations with people who I need to be having conversations with. And I look over there just to make sure I'm not missing anything. And as crazy as it is, I will tell you that each week there are probably anywhere from 20 to 50 people that message like, "Oh your stuff's so good. Where do I start?" Or, "I love your stuff. I can't figure how to get started. What should I do?" Like oh my gosh, you guys, this is simple. Read book number one. That's why I wrote the first book, so you'd have the foundation. Go read DotCom Secrets. The same thing that we're doing now, after we acquired this huge company, it's like okay, apply principles. It reminds me of Vince Lombardi. They said the first year of every football season, he'd walk out to his team. We're the best in the world, you know? And he'd hold the football and be like, "Gentlemen, this is a football." And he's just showing them, here's the foundation, here's the beginning. Here's the start of this. And I think that's what sometimes we forget, is we're trying to figure out the secret ninja, Facebook advertising hack, and the this and the that. And it's like, no, no, no, come back to the fundamentals, come back to the foundation. Gentlemen, this is a funnel. Right? Okay. Which funnel is it? Value ladder, boom, boom, boom, boom. And then you're just plugging the pieces into the model that's been proven to work over and over and over again for decades. And like I said, initially, it's the stuff I learned from Dan and learned from Bill, and such an honor to have a chance to come back. In fact, it's funny, because I was like, I'm going back to the advertising archives. We're pulling all the old sales letters back from when Dan and Bill ran the company. It's like, okay, this is what we need to see, because this is when it was done correctly. You know, everything in the last decade, since some of the other people who bought the company, they messed up the model. They didn't understand the model. They bought it, not understanding it. And they jacked the whole thing up. We're coming back, thinking back to the foundations, back to the fundamentals. What worked before? How does this work? Plug in the system. And so I'm excited. You guys will see the first iteration of what we're doing. We'll be launching probably the first week in January or maybe the last week in December. Not quite positive, but around there. And then over the next 12 months, you'll see the process. You'll see it happening in real time. You'll see, oh, there's the front end of the value. Oh, he's moving us up a step. Oh, from there we're moving to the high ticket. Oh, from there there's a continuity. You'll be able to see it rolled out in real time over the next 12 months, which will be really, really fun. So I'm pumped. I'm excited. Hope you guys, are as well, to see behind the scenes of the process. But that's what we did this week. So if you guys, if you are at the beginning of your business, I would stop what you're doing. Go reread DotCom Secrets, and then do what we just did. Do two day planning meetings. Okay, what's our value ladder? What's the funnel? What are the offers inside the funnels? What's the first funnel we're going to launch? And then just focus on that. Because we built out a whole value ladder. This is the thing that a lot of people make mistakes. They build a value ladder and they're like, okay, I've got to build all these things. And then they spend the next six years building all the things. No. You build a value ladder so you know where you're going. But then you just build the first thing. Like for us, it's okay, now we know where we're going between now and the next three months. The only thing that matters is this funnel, that's it. Nothing else matters. And blinders on. Let's go. And that's what we're focusing on for the next, well, it shouldn't take three months because we're ClickFunnels. Come on now. But the next 30 days, the next 60 days, is picking the one and focusing on it and not trying to build out the coaching program, the high ticket, and all these things in between, it's like, no, just focus on the one. The value ladder is there so we know where we're going, but we begin from our funnel and launch it and then we start the process from there. So anyway, I hope that helps. Again, if you're just beginning, go read the DotCom Secrets book, take two days with your business partner, your family, your friends, whoever you're working with, and map that out. If you've got a business that you just acquired and you're trying to figure it out, do that. If you are struggling in business and you're like, it's all chaos and nothing's working, and you're frustrated, take two days and do this. It's key. So hope that helps you guys. Anyway, we're getting close to Halloween. I've got my Inner Circle. Some of you guys know we relaunched Inner Circle at Funnel Hacking Live. We actually relaunched three different tiers. First is the Inner Circle for life, which is $50,000 a year. And we have, I think like 70 or 80 people signed up for that, which is crazy, but I'm excited to be able to bring back the Inner Circle. It's been closed for two years. And then we opened a second tier of Inner Circle called the Category Kings. And we started the pricing there at $150,000 a year. And there's only 14 spots. I was like, oh, it's going to take us a while to fill that up. We sold those 14 spots in two days and we have a waiting list of probably 30 people who are waiting to be able to send me $150,000 for that, which is insane. I didn't think that was going to happen. So note to self, I should have launched two Category King groups. Anyway, not this year, I'm too tired. And then we have a third tier called the Atlas Group, which is going to be, I know we have people on the waiting list. We haven't actually opened that one yet, and it's going to be really fun as well. So anyway, I'm excited because next week, all next week we've got five days of meetings with the first two tiers of Inner Circle and it's going to be a lot of fun. So anyway, I'm sure I'll probably box you, or not box you, probably do podcast episodes somewhere during that window next week and share some of the insights and the ideas and things that are happening there. And if you want to be in the Inner Circle someday, I always tell people this is where you're ascending to, get in my Inner Circle. That's where I have a chance to work really close in very small groups with you guys. So that is a goal. Nowadays you have to be a Two Comma Club winner to qualify for it. So set that as a goal. Get your Two Comma Club and then get in the Inner Circle with us, coming out, because there's a lot of fun stuff happening. All right, thanks everybody. Appreciate you all for listening, and excited to show off what we're going to be doing behind the scenes with Magnetic Marketing, Dan Kennedy's company, over the next 12 months. Thanks everybody, and we'll talk soon. Learn more about your ad choices. Visit megaphone.fm/adchoices

So I first came to Edward Jones with a great deal of trepidation. When I first met with my advisor, I really was feeling vulnerable about what I would have to share. I was, of course, pleasantly surprised to find that there was absolutely no judgment and a lot of support. And when it was time to get serious, he really took my hand and helped me to do that. Edward Jones. We do money differently. Visit edwardjones.ca slash different. Hey, what's up, everybody? This is Russell Brunson.

Welcome back to the Marketing Secrets Podcast. I hope you guys are having an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you may or may not have heard that we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, I'm going to talk about kind of what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff.

So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers.

My name is Russell Brunson, and welcome to Marketing Secrets. All right, so number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor really was Mark Joyner, which helped get me to a certain level. And then I started looking for more stuff. And that's when I bumped into Dan Kennedy and Bill Glazer. And I started going to their mastermind groups and their events. And man, it really was like the next evolution for me is just really understanding these core principles and things that have been working since the beginning. Right. Like I always kind of tease, you know, these guys are teaching, you know, how to use,

you know, fax machines and, and the pony express to, to deliver marketing messages. You know, cause a lot of it was like, you know, direct mail boot camps and stuff like that. Like, all kind of older school stuff. And at first, it didn't make sense to me how this stuff worked until really I started realizing through Dan that like, you know, these things that we all think we are, like we think we're internet marketers.

He's like, no, no, no. He's like, the internet is a channel. It's a media channel. You know, and a lot of us, we think like Facebook, Instagram, YouTube is media channels, but for Dan's world, it's like, no internet's one channel. There's direct mail, there's TV, there's radio, there's an internet is a channel. And nowadays, obviously it is, I think the best and the, you know, the coolest channel. Um, but the principles and the philosophies and the psychology and the persuasion and all the things that, that are working today on, on the internet are things

that were pioneered and developed through direct mail, through TV, through radio. And, um, and so so much of Dan's stuff, he's had a chance to work, you know, with everybody over the last 40 years. I said 40, not four, the last 40 years, um, has been just kind of all around these, these things. And it's just like, um, anyway, so I digress. Like again, when I was getting into this, I started learning those things. And also I was like, Oh my gosh, like the things I'm learning that they did in their facts marketing or their direct mail, I can use on internet. I can use on Facebook ads I can use. And for me, it really was what changed my, my business. And honestly, for most of you guys, your business as well, a lot of you guys probably don't even know that the,

the core foundations that ClickFunnels were built on were the principles that I learned from Dan Kennedy. And we just turned it into software and turned it into something that everybody could do. So that's why it's so exciting. And we recently acquired the company and, um, which is a huge honor for me because I have this unique opportunity and chance now to take my mentor stuff and to, to continue it on and bring it into the future. And, and I'm excited. Um, so this week on Monday and Tuesday, this week, we had the existing night marketing team, people that are still there, the company flat here to Boise. And we spent two days kind of figuring out like, what's the plans? What's the future? How do we, how do we get this thing back to the point where there's 10,000

active members on membership and there's all these things that are happening. And so, um, as they showed up, we also had a chance to. And so, um, as they showed up, we also had a chance to look at like, okay, what do we actually, what do we actually acquire here? What's all the intellectual property? And, and it's insane. There's 40 years of stuff. Um, and some's not relevant. And so we're kind of sifting through those, but most of it is like some of the best stuff ever. Um, and it's, it's cool. Cause as we were building out funnels and looking at these courses that they've been selling for $2,500

or $3,000 or $5,000 and it's just like, and they're not selling a lot of them. I'm like, oh, it's because they just need packaged differently but I also think that the pricing is different nowadays than it was 15, 20 years ago even

and so what's going to be cool is we're taking, Dan's written, I don't know, 20, 30 books. We're taking each book and we're figuring out what courses sync with it and what content fits in, in this process. And we're building out new funnels, like, uh, you know, book funnels that take people through all the products and the courses and the events that Dan did related to each book. Like every book he wrote,

he wrote a book and then they do an, they do an event teaching it. And then they would do workshops and they do all these things. And so every book has got like an archive of stuff that nobody's ever seen before, which is insane. And I'm like going through the archives. I'm like, Oh my gosh, like I thought I heard everything Dan ever had. And I never seen this, never seen this, never heard of this. And like, and so it's just so exciting. We're having a chance to come pull things out, um, and plug them in and all these things. But, um, you know, as excited and as nerdy as I am in this process, the thing I wanted to kind of share with you guys is that the things that you are learning, the principles you are learning, the things that you've been, especially if you've been going deep with me and you've been reading.com secrets, expert secrets, traffic secrets, like literally all we're doing is using

that playbook. I'm coming in this company, uh, where I learned a lot of these principles with, but you know, the company has been sold twice, um twice since Dan and Bill kind of ran it. And so they've fallen away from a lot of the core principles that made them great initially. And so what we're doing literally is like, hey, what's the value ladder? Okay. What is the front end offer? Okay. Here's the funnel. What do we need? What's the free plus shipping? What's the order form bump? What's upsell one? What's upsell two? What's downsell? Walking through and the cash loan buys this. Where's the next step we them what's what's the next tier on the value ladder how do we move them up one tier you know and then okay from there what content we take what pieces

and we're kind of just literally just taking the same blueprint that you guys have been learning forever and i kind of laid the blueprint out these guys like this is the blueprint um it doesn't deviate doesn't change it's the same for every business i don't care if you're selling info products or coaching or physical products or dental, cleaning people's teeth, or if you are doing chiropractic adjustments. It doesn't matter. It's all the same. The framework's the same, right? It's like a house. The framework's the same. You can have a bathroom, you can have a kitchen. It doesn't matter if you're making a $30,000 house or a $30 million house. The framework's the same. We're just bringing out the same framework so you guys have been learning and studying and then taking all of the

pieces, the content, the copy, the assets and everything, and just plugging it into that framework. And so I wanted to share that with all you guys because I know that, you know, and I'm probably one of the causes of this. I get so excited and I want to launch a thousand funnels because I know the process. I know how they work. I can, I can just do it over and over again. And so you roll out a lot of things, but if you actually look at this strategy, you know, me coming into this new company and like having 40 years of intellectual property and a million courses and products and all this stuff, like, like the strategy is the same. It's the same thing. And so like if I was you guys and you're still like not sure what to do, um, start there,

um, start with the.com secrets book, read the book and be like, okay, what's the value ladder? What's funnel number one? What's offers inside of funnel number one, you know, and coming back to the basics. I get people, it's crazy on Instagram. I don't know if you guys ever click over to the other tab, which is like messages don't go in your inbox. Uh, I look at that probably once a week or so just to see if I'm missing any conversations

with people who I need to be having conversations with. Um, and, uh, I look over there just to make sure I'm not missing anything. And, and it's crazy is I will tell you that each week there, there are probably anywhere from 20 to 50 people that message like, Oh, your stuff's so good. Where do I start? I'm like, uh, or like, Hey, uh, I love your stuff. I can't figure out how to get started. What should I do? Like, Oh my gosh, like you guys, this is simple. Like read book number one. That's why I wrote the first book. So you'd have the foundation, go read.com secrets. The same thing that we're doing now after we acquired this huge company, it's like, okay, apply principles. It reminds me of, um, um, Vince Lombardi. They said the first year of every football season, he'd walk out to his team or the best in the world, you know, and he'd hold up a football, like, gentlemen,

this is a football, right? And he's just showing like, here's the foundation, here's the beginning, here's like the, you know, the start of this. I think that's what sometimes we forget is we're trying to figure out the secret ninja Facebook advertising hack and the this and the that. It's like, no, no, no, come back to the fundamentals, come back to the foundation. Gentlemen, this is a funnel, right? Okay. Which funnel is it? Value ladder. Boom, boom, boom, boom. And then you're just plugging the pieces into the model that's been proven to work over and over and over again for decades. And like I said, initially it's the stuff I learned from Dan and learned from Bill and such an honor to have a chance to come back. In fact, it was

funny because I was like, you know, I'm going back to the advertising archives. We're pulling all the old sales that are back from a Dan and Bill around the company. It's like, okay, this is what you see, because this is when it was done correctly. You know, everything in the last decade since, you know, some of the other people who bought the company did, they messed up the model. They didn't understand the model. They bought it not understanding it. And they jacked the whole thing up. We're coming back saying, okay, back to the foundations, back to the fundamentals, like what worked before, how does this work? Plug in the system. And so I'm excited. You guys will see the first iteration of what we're doing. We'll be launching

probably the first week in January or maybe the last week in December. Not quite positive, but around there. And then over the next 12 months, you'll see the process. You'll see it happening in real time. You'll see, oh, there's the front end of the value ladder. Oh, he's moving us up a step. Oh, from there, we're moving to the high ticket. Oh, from there, there's continuity. Like you'll be able to see it rolled out in real time

over the next 12 months, which will be really, really fun. So I'm pumped. I'm excited. I hope you guys are as well to kind of see behind the scenes of the process. But that's what we did this week. So for you guys, if you are at the beginning of your business, I would stop what you're doing, go reread.com secrets, and then do what we just did. Do a two day planning meeting. So, okay, what's our value ladder? What's the funnels? What are

the offers inside the funnels? What's the first funnel we're going to launch? And then just focus on that. Because we built out a whole value ladder. This is the thing that a lot of people make mistake. They build a value ladder and they're like, okay, I got to build all these things. And then they spend like six years building all things. No, you build a value ladder. So you know where you're going, right? But then you just build the first thing. Like for us, it's okay. Now we know where we're going. Now, next three months, only thing matters is this funnel. That's it. Nothing else matters and blinders on, let's go. And that's what we're focusing on for next. Well, it shouldn't take three months because we're

click funnels. Come on now. But you know, the next 30 days, it shouldn't take three months because we're ClickFunnels, come on now. But the next 30 days, the next 60 days is picking the one and focusing on it and not trying to build out the coaching program, high ticket and all these things in between. It's like, no, no, just focus on the one. Like the value ladder's there so we know where we're going, but we begin with one funnel and then we launch it and then we start the process from there.

So anyway, I hope that helps. Again, if you're just beginning, go read the Dotcom Secrets book. Take two days with your business partner, your family, your friends, whoever you're working with and map that out. If you've got a business that you just acquired and you're trying to figure it out, do that.

If you are struggling in business and you're like, it's all chaos and nothing's working and you're frustrated, like take two days and do this. It's the key. So hope that helps you guys. Anyway, we're getting close to Halloween. We've got my inner circle. Uh, we, some of you guys know, we relaunched inner circle at fun hockey live. We actually relaunched three different tiers. Uh, first is the inner circle

for life, which is $50,000 a year. And we have, um, I think like 70 or 80 people signed up for that, which is crazy. Um, but I'm excited to be able to bring back the inner circle. It's been closed for two years. Then we opened a second tier of inner circle called the category Kings. Um, and, uh, we, we, um, we, uh, started the pricing there at $150,000 a year. And I thought it was going to, and there's only 14 spots. And I was like, ah, it's probably gonna take us a while to fill that up. We sold those 14 spots in two days. And we have a waiting list of probably 30 people who are waiting to be able to send me $150,000 for that, which is insane. I didn't, um, think that was going to happen. So

note to self, I should have launched two tiers of category or two, uh, two category king groups. Anyway, not this year. I'm too tired. Um, and then we have a third tier called the Atlas group, which is going to be, um, I know people on waiting list, but we haven't like actually opened that one yet. And it's going to be really fun as well. So anyway, I'm excited because next week is all next week at five days of meetings with the first two tiers of inner circle. And it's going to be a lot of fun. So, um, anyway, I'm sure I'll probably box kids or not box. I'll probably, uh, do a podcast episode somewhere during that window next week and share some of the insights and ideas and things that are happening there. So, and if you, um, want to be in this circle someday, I always tell people like, this is where

you're sending to like getting my inner circle. Like that's where I have a chance to work really close in very small groups with you guys. Um, so that as a goal nowadays, you have to be too common club winner to qualify for. So set that as a goal, get your new common club and then get in the inner circle with us and come hang out. Cause a lot of fun stuff happening. All right. Thanks everybody. Appreciate you all for listening and excited to show off what we're gonna be doing behind the scenes with Magnetic Marketing, Dan Kennedy's company over the next 12 months. Thanks everybody and we'll talk soon.

Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797.

Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is I'll add you to my phone and then they'll send you back a message where you can add me to your phone, and then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area, and a whole bunch more. I just want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes,

my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.