Marketing Secrets with Russell Brunson - I Get Knocked Down But I Get Up Again...

Episode Date: September 1, 2017

How to recover quickly, when you keep on getting knocked down. On this episode Russell talks about spending his day putting out giant fires, so he can get up and do it all again. He explains why it's important to get back up whenever you get knocked down. Here are some of the awesome things happening in today's episode: Find out what kind of issues Russell had in one day and how he was able to get up and move forward. Hear Russell's backstory of how he learned to roll with the punches and continue to move forward even when facing obstacles that seem insurmountable. And find out why you too should get back up and keep going whenever you get knocked down. So listen here to hear Russell's inspirational story of how he makes it through the kind of challenges that would keep a lesser man down. Transcript - https://marketingsecrets.com/blog/i-get-knocked-down-but-i-get-up-again Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, it's Russell Brunson. Welcome to a late night Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in

out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I hope you guys are awesome. It's a beautiful night. Do you hear the crickets out there? It's kind of creepy when you get to the darker spots. Anyway, I hope you guys are awesome. I want to make you guys a video and run a podcast today for you guys about something that I think is really, really, really, really important. There we go.

There's some light for those who are watching the video version. If you're on a podcast, it doesn't matter. You hear my voice. All right. So I want to talk about something interesting that I kind of realized today that I think is what keeps a lot of people back. And it probably kept me back a lot when I was first getting started. You know, one thing, sorry, I'm looking for, I'm out in the pool house drinking some Keto OS

because I love this stuff. So I have one every morning and one every night. It is my sweets and that, yeah, so that's what I'm doing. Um, so that's what I'm looking for. If you're wondering what I'm doing and why I'm talking weird, but, um, what I'm talking about is today, for example, um, we had a lot of crap happen, like not like little things either, like huge things, things that are devastating, like things that I think in my past would have crippled me. I would have stopped me like, oh, oh, oh. And it's interesting because, um, I see people nowadays who are in business and they're moving

forward, moving forward and they're trying to do stuff and not just business. Honestly, it's like all aspects of life. It's their personal life. It's their family life. It's their relationships. Like it, it, it kind of, you know, it bleeds in a lot of different things, but for this, you know, for this purpose, it's, it's business where something really crappy happens. You have these plans and things you think are going to be happening. And then you hit this wall and you're like,

you throw your hands up in the air and you're like, I don't know what to do. And so you just stop, right? Or you just give up. And I said, I think there was a time where I probably did more of that. Um, and I think I'm, I think I'm lucky because I grew up, I was a wrestler as Laudia's know. And so one thing, um, that happened with the wrestling is, uh, and it probably a good thing is I was really bad at first. And so like, I'd get beat a lot. Uh, in fact, my brother, Scott, who's going to be editing this video, when we first started wrestling, he's my younger brother and he was beating me at first, which is like, as a big brother, it's really embarrassing, right? And then luckily I loved wrestling and he didn't, so I was able to pass him, but he would have been beating me my whole life, which would have been really

embarrassing. But because I was getting beat at first, I wasn't like the best kid. So I got beat a lot and then I came back and then I learned how to beat people. Probably the best example, this is my junior year in high school. My goal was to be a state champ, but I was going to make it. And then what's interesting is as I was going for it, my first match, my senior year, or excuse me, my junior year, I wrestled this guy Nick Fresquez from Hunter High School. And I, sorry, there's the ice coming out. Anyway, I told everyone I was going to be a state champ. I was, you know, talking all the, you know, all the confidence stuff.

And my very first match, Russell Nick Fresquez, who's returning, he took it in second place in the state a year earlier. He's returning back and he beat me. My very first match the whole year. And I was like devastated, like, oh, luckily for me, my dad filmed the match. And so what we did for the next four months every single night we watched that match and then we practiced on how to beat nick fresquez and then i never saw him i never like never wrestled against him the rest of the year um but then uh

at the end of the year sure enough he's on the opposite side that's he was ranked first to say and i was ranked second we came against each other in the finals i wrestled him in the finals i beat him because i knew exactly his moves i practiced him every day for four months and in fact i actually beat him i think i told you this story before but i beat him with um the same move that he had been he beat me with which is kind of fun um so i was used to like getting beat up and then coming back and then learning how to win getting beat up come back and win so like that was helped me through my life i think in business same thing i was like i would start i'd get hit with something and it was just like sometimes like hitting a roadblock. How many of you

guys have felt that? Or like hitting a wall, you're just like stuck. And you're like, I don't know how to, like, I don't know how to overcome this. Like, this is an insurmountable object. I can't like, I don't know how to overcome this. And we hit those things. Right. And so, um, like that, that happens all the time, like I said, in business. And what's interesting is most people don't get past those like they hit the wall and then they freeze up and they stop and then they go watch tv or they they quit or whatever those things are and it's interesting because i see that a lot with our entrepreneurs who like a little roadblock a hiccup will come and then they they just stop and it's like oh like don't stop

keep going keep going um but i think that what happens is more you do it the more like your capacity increases and your ability to handle those things and take them and then like plow through them and keep, keep moving forward on them. You know what I mean? Um, so today like we had so many things like we were supposed to, we're supposed to launch this, uh, this viral thing. If you go to, who knows if it's still live and you guys watch this, but CF goes viral.com was this really cool thing. And so, um, I want to do, I want to make it with somebody that they opt into this thing still live and you guys watch this but cf goes viral.com was this really cool thing and so um i want to do i want to make it with somebody they opt into this thing and then they get a referral link and then they refer other people and they get a dollar for everyone they sign up and it's

gonna make this huge viral thing that would grow really really fast and so we spent the last man like two weeks getting all the things put together creating the video and the sales page and the structure and the flow and the funnel and like everything was working We tested it and I wanted to build inside of ClickFunnels but we couldn't because it's a feature we don't have right now and Todd's like, we could build in the future but we don't have time to do it because all the crazy stuff's happening for the launch. So we didn't and there was some third-party service

we decided to use. We used this third-party service. We started trying to test it. All these things aren't working. We got it working so it pretty much worked. Then we did the launch and we sent emails out. We started, I did Facebook Live. It was all exciting and instantly all these people started coming.

And then guess what happened? Boom. The whole thing just crashed within like minutes. And we called the guys up. Their service. And we're like, dude, our site's down. They're like, we'll call you back. We're like, okay, that's not good.

And the whole thing's down. 15, 20 minutes is down. And finally we see like everything goes offline. They reset their service. It comes back up and it's working. But we like pause the emails and everything at the time. So he comes back like 15 minutes later. He's like,

Hey, it's been 15 minutes. Nothing bad's happened. Like you're good to go. Like dude, it's because we stopped everything. Like we stopped the ads. We stopped it.

Like we stopped everything. We're like, if you look at this, it's like, I think we had 5% of our emails been sent out and we'd crushed their servers. And it was just like, just done. And so we're like,

dude, you understand that we're trying to get a hundred thousand opt-ins in seven days i'm like to get that it's probably going to be a million to a million and a half maybe two million people are going to come through your links like can you handle that they're like they're like no like we can't handle i'm like dude you told us like we told you the numbers ahead of time like well people always tell us numbers but no one ever hits it like we didn't believe that was going to happen i'm like are you like we just launched this viral contest. People are signing up.

They're sharing links. We can't stop this now. But the service wasn't working. And it's just like, okay, most people like me five, ten years ago, they're like, we're screwed. What are we going to do? But it was like, okay, we've got to keep moving forward. All right, what are we going to do? What are we going to fix?

And then I messaged Todd, and Todd's like, all right, I'm pulling an all-nighter. And so he went, and Jamie Smith came in, they like spent the whole next four or five hours coding this whole thing out and rebuilt from the ground up the entire company software that we did and then built it into click funnels and um anyway the testing's all done and they're going to roll out first thing in the morning then we're going to relaunch the viral campaign right afterwards and hopefully get the same impact but it's like that could have been like devastating right and then um and that was like one thing and there's like four four five things like that yesterday just not yesterday just today that happened like insane like it's like the bigger a company gets the more

fires that are i'm like they're like four huge fire no five five huge fires i put out today that was one of five huge fires one of of them was some Yahoo causing fist fights and threatening to kill people in our Facebook group. And it happens to be a friend. And then he comes in and then we block and starts threatening me and all sorts of stuff. And it's just like, that's happening. And then the next thing and the next thing and the next thing.

And all these fires are happening. And at the same time, I can't stop because we still have this launch happening. I spent probably four hours today working on the new sales letter for when the viral video goes live, which is so cool. I can't wait for you guys to see it. I'm so excited. And then on top of that, I've got to record like 40 videos tomorrow.

So I was writing the scripts for those and mapping out the sequence and the timeline. Plus, we're working on the event funnel for the Funnel Hacking Live. So I had to go through, finish, do another round of the edits for the schedule, and then message all the potential speakers and invite them to speak, and then getting the flow done,

and then the viral video party. We had to shift the whole timeline, so we're calling Boise State and trying to shift this. It was all these fires after fire after fire. Any one of those should have crippled us, or me, or our entire team, and they just stopped, but we didn't, and we kept going forward. And so I don't know why I'm sharing

this other than I think most people stop way too fast. And, and I don't know if it's just like from doing it so many times and so often. And like, it's funny as I remember someone telling me, I think Dan Kennedy told me, he said that once every quarter, once every quarter an entrepreneur will face a crisis, it'll either make or break his company. I'm like, once a quarter? Dude, we're getting that like four times a day, like four quarters a day.

And consistently, it's crazy. The bigger we get, the more those things are. The one nice thing is that typically you don't have a company blow up overnight. So I'm lucky that I had 10 one nice thing is that typically you don't have a company blow up overnight. So I'm lucky that, you know, we had, I had 10 years of like cutting my teeth and trying this thing and bankrupting two companies and going up and down and all sorts of failures. So that when like I had the big success, like I, my capacity has increased and I'm handling things pretty well. I screw up a lot. Some of you guys know, um, you'd say there's public scripts where a whole affiliate system we build

out crashes in the middle of the launch and anyway there's just things that happened and um but i think again like most people they just stop too fast and it's like the only it's kind of lifting weights like the only way to keep moving through those things some of you guys hit those things you stop i know i know you're so hopefully hopefully at least one or two of you guys are hearing this and it's you're saying that's me like guys hit those things and you stop. I know, I know you're, so hopefully, hopefully at least one or two of you guys are hearing this and it's, you're saying that's me. Like I hit an obstacle and I freeze. And so what I want you to understand is like, it's like lifting weights, right? Like you're pushing, you're pushing and you can't do any more and it freezes. Like you can't keep going. Like that's, that's, that's good. That's tearing your muscles. Then

like they repair and you gotta go back again. You gotta go back again. You gotta go back again. And, um, and if you keep doing that, like your capacity will increase, you get better and better till someday, like you'll have so many problems like me that you'll happen four or five times in a day and you'll just shrug it off and it'll be fine. And so, um, yeah, like that's just, um, yeah, I don't know the exact process to doing it. It's just doing it. And it's just like when the thing hits you and you're like, girl, that sucks. All right, let's go. Boom's go boom you know uh like if you're gonna find some punch you in the face right go that hurts so bad but I'm in the middle of a fight let's go and then you just go right back in like that's the kind of attitude you

got to have when I think he punches you in the face or it knocks you down or whatever because most of those things it's like it's like you're this far away from success effect on the new sales letter for the click funnels page, you'll see it. Uh, some of you guys know like the, the viral videos about a gold miner and all this stuff. So there's just one image we have and it's a drawing. It's, it's, it says like the miner who quit too early and it shows this guy pick axing and he's like digging into this huge mountain and then he's turning around, he's walking away. And then you look at the side picture is like a side cut of the mountain and you see he's like an inch away from all this gold and it's like sometimes that's

how it is like we get punched in the face and it's like we knock back and then we're like dang i don't want to do that and you just stop and it's like oh like all you do is step back up and go back in that fight one more time and then and you're there like you're so close to it um that's why most people don't get to because it's like the closer you get, the more resistance there will be to the thing you want. And so it's like as you're coming closer and closer and resistance is coming, it's your ability to get back up and keep going.

There's a song in high school, the 90s, that we used to play. In fact, I played it today after like getting hit in the head like five times. I was like, hey guys, I got a theme song to keep us going right now. And it was the song, I get Knocked Down, I Get Up Again. Like that's it, like you get knocked down and you gotta get back up again as fast as you can

because the more resistance you're getting, the closer you are to where you're trying to get to. And just know that. And so know that like whatever you desire right now, the closer and closer and closer you get to that, the more resistance. So you have to increase your capacity to handle that, those those attacks otherwise you will crumble underneath it and you'll never get to your goal but just also know that like the harder those punches are the more frustrating like

all those kind of things it means you're close and the closer you get the harder it's going to be all of a sudden boom you're going to be there but you got to be willing to get knocked down and get back up again and take that next step take a leap into faith uh or take the leap of faith and you'll take that step into the dark, whatever the analogies you need, that's what you got to do. And when you do that, then that's where it's at. Like, I think most of us may be wrong. I think I'm right though. I think most of us, um, like the times that we fail, we, if we fail and we don't get what we want, we're probably one or two knockouts away from success. It's just getting back up, putting the gloves back on, going back into the ring one more time.

That's it. Maybe you hit again, knock down again, you're like, one more step, one more, and just, it's there. But you gotta taste it, you gotta feel it. All right, that's enough analogies. That's like 40 analogies. Hope that one of those connected with taste it. You got to feel it. All right. That's enough now. Just like 40 analogies. Hope that one of those connected with you guys.

I got sports analogies. I got everything in there. Anyway. All right. Well, I'm heading in. I'm gonna drink my Ketos and go to bed. I got a big day tomorrow. I'm going to film like 40 videos.

So no, it's fun like this one. All right. So there you go, guys. Appreciate you all. Have a nice night and we'll see you guys soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free

behind the scenes reality TV show at www.funnelhacker.tv.