Marketing Secrets with Russell Brunson - I Just Spoke At Tony Robbins Event!! (The UNUSUAL Insight I Wasn’t Expecting...)

Episode Date: June 26, 2018

Anne Frank house... Operation Underground Railroad... and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode: What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event. Why visiting the Anne Frank house had such an emotional impact on Russell. And how you can save someone in similar circumstances to Anne Frank in the present day. So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life. Transcript - https://marketingsecrets.com/blog/i-just-spoke-at-tony-robbins-event-the-unusual-insight-i-wasn-t-expecting Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell Brunson and welcome you to the Marketing Secrets Podcast. I just got back from speaking at Tony Robbins' event and got back from the Anne Frank House in Amsterdam and I got some really cool stuff to share with you guys. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer.

My name is Russell Brunson and welcome to Marketing Secrets. Hey, real quick before I start this episode, I just want to let you know that for some reason the recording went kind of strange on it, but I thought the content was really good and impactful and important, so instead of just deleting it and not posting it, I thought I would share it with you anyway. For some reason it happened on this episode as well as the next episode, so just letting you know that. I apologize for the bad audio, but I promise you it's worth it if you listen and get through

some of the little audio issues. Thanks so much. Hope you enjoy this episode. All right. All right. So the last 20, I don't know, 20, 25, 20, however many hours I've been flying home from an amazing trip. And I was planning to do a whole much podcast on the trip, but between jet lag and speaking and slides and then traveling and then more jet lag and then more exciting things. I just never had a chance to sit there on my phone and check in with you guys and share some cool stuff. So I'm home now. I just got back and I've been out working out and it's a beautiful day. And I wanted to walk around my track for a little bit.

I thought, you know what, what better time than now to jump on and kind of share some of my cool thoughts from this trip. So first off, the trip started with me speaking at Tony Robbins' Business Mastery event, which is pretty cool. Now, it's actually, everyone there keeps saying, is this the first time you've spoken at Tony's event? And actually, no, it's the second time. The first time I spoke was actually Business Mastery in Fiji, probably seven, eight, almost nine years ago now. Dang, I can't believe it almost nine years ago now dang it was nine years ago um before aiden was born and he's turning eight in like a couple weeks so um anyway we're out there and

spoke at that event and then since then turned out by tony and i have done things kind of on off and never really um connected uh never had me speak at one of those events again and then the last two funnel hockey lives tony spoke at. And then the last two Funnel Hacking Lives Tony spoke at, and actually after the last one, they messaged me and asked if I wanted to come and speak at Business Mastery, but the dates didn't work out, so I had to say no last year. But luckily they offered me again this year, and I thought it would be kind of fun to come out there and see these people.

And if I'm completely honest, my real motivation is I just want to show off Tony Robbins. So they asked me what I charge to come in and uh and speak and i think they were shocked to know my fees were about the same as tony's fees which makes me feel good so um i told basically it was like well for me it was like 250 grand a day um you know so we got two days of travel in between something like probably 750 or so i was like or instead of paying me i would come and let me sell and I'll come do it for free. You just got to cover my flights out there. And luckily they took door number two, cause that's all I really wanted to do anyway. And so I went out there and had a chance to, to speak and, and actually offer ClickFunnels to his audience. And so he wanted me to speak

more in digital marketing. So I had to kind of change the presentation up a little bit, but for most part it was, it was similar because it's the same message people need to know to understand our world, funnel building, funnel hacking, driving traffic, all that kind of stuff. And so I've customized it for them, but at the end made a very similar offer to what most of you guys have gotten invested in the past. Hopefully it's not too early on your mic. Step out the window so that it doesn't affect this podcast. But anyway, that's kind of what we did, which was awesome. And sales went great. I think we closed 23% of the room, which typically speaking, like in European markets, it's way

harder. Just because of the culture, people aren't used to jumping up and running to the back. But I was proud to say I did get a table rush, which is the first time I ever got a table rush in Europe, which was really cool. And I sold 23% of the room. Um, when all said and done, it was somewhere between 750 to $800,000 in sales, which was awesome. So that was, um, that was a good time. And, uh, and again, my whole goal was to show off to Tony. So he'll be like, man, you should speak at all of our events. So that's my goal. I'm going to set the South areas intention to the world. My goal is to actually do my funnel hacks presentation at upw with 10 000 people in the room because i think that'd be way

cooler um but i needed to start here so that's gonna happen and it was fun i gotta see tony speak gotta see him sell uh his stuff and then um you know did my thing and then after that we're like let's go you know it's let's go see see uh the netherlands and see see what's here so we uh next morning went down to, um, to Amsterdam. We, we, this, the event was in Rotterdam with us. We spoke at, and then we went to Amsterdam cause we want to come and see that. And it's funny cause most people go to Amsterdam for totally different reasons than we do. In fact, I had a Julie story and a couple other people who were just like, you know, everyone else goes to Amsterdam to, you know, for the red light district

and to, uh, get the legal, the legal stuff and stuff and everything and he's like you guys go and didn't do any of that stuff you guys are such nerds i'm like i know it's the coolest so a bunch of mormon guys down there in amsterdam trying to to experience the city as as well as we could we had a great time we rented bikes if you've ever been there it's insane like million bikes going crazy it's just it was nuts we had such a good time anyway i digress so the coolest part and this is what i want to share with you is um we want to go to the anne frank house last time i was in amsterdam i didn't even so dumb i didn't even realize it was there and we went on a boat tour my wife and i we saw it and we tried to get in but it was it was sold out and so this trip same thing like a month ago we tried to book tickets and apparently we were too late so they sell out like a month in advance

so we thought maybe we'll go down there and just like bribe someone to let us come in so we went down there the first day and like hey we'll give you any amount of money to let us come in and they're like no like come on there's gonna be some entrepreneur here who wants my money let me in and they're like no and they're like but they said tonight at seven to nine there's any open tickets they go online so go there and you may be able to get something so i had melanie my assistant here in boise and we messaged her and so she went on and she's refreshing every five seconds trying to try to get the tickets and luckily for us she got four tickets so the next morning woke up and went to the Anne Frank Memorial and um man there's just something about places like that I know the first thing for me blew my mind like how it wasn't that

long ago it was like what 70 80 years ago something like that this whole experience happened like it was not that long ago and um and like that was just the first thing. And then, um, as you go into, um, the home, right. And you go up into the place where they have the bookshelf and pulled out and it's a stairway up in the attic. And you see this, this place that she's imprisoned in for two years. And, um, and, uh, you know, they made it almost to the end, I think like three or four months before the war ended, they got caught and she ended up dying, um, of, uh, I believe typhoid fever and on the concentration camps. But for two years, um, the Lord preserved her in this spot. And during that time inspired her to write her thoughts down. And so she's

keeping this journal and writing these things. And as I'm going through this, I'm like, why? Cause I don't know about you, but I don't believe that God just does random things. And it's like, oh, that was weird. I think things are planned and calculated and figured out. And I think that he protected her so she could, she could, she could leave this message, this, this journal and, um, and even protected the journal or the diary in a way that, you know, when her, her father came back later, he's able to still find it and then publish it. You look at, uh, just her, her little story and her, her little piece, you know, she's, she was like 15 years old and she passed away. So, I mean, she wasn't even, I mean, she was 15 or less. And, um, and this, this diary has become such a powerful, um, thing for so many people. I looked

at, you know, a month before we couldn't even get in because so many wanted to come in and just, just experience in just a little way what she, she went through. And what's crazy is I hadn't even put, I didn't connect to these two things these two things together until I was in the room. The night before, we had just launched the new pre-launch for the Operation Underground Railroad documentary that we showed at Funnel Hacking Live. So we did this big launch. We're getting everybody to come and register and to share the message, which is just kind of a cool, special thing anyway, right?

So we're doing that the night before. And the next day we're in Anne Frank home. I'm sitting there and I had this impression while I'm sitting there. I'm like, I'm like, Anne Frank lived through the slavery. Now it wasn't the same type of slavery that these kids are going through. Right. It wasn't, it wasn't like sex slavery and it wasn't some of these other horrible things that are happening to their kids, but she was in slavery and God preserved her and preserved this record that she created so that we could read it and

understand what it feels like to be in the depths of hell. Like she was right. And in hopes that we will, we will feel that and understand it and be humans, be compassionate. Um, and as I'm sitting there, I was like, I was like, she was, she was a prisoner. She was, she was in slavery. Um, and as I'm sitting in this room experiencing it and feeling her spirit, like, I don't know about you, but I could, you could feel her spirit in this room. And you're just like, um, realizing that, man, there's nothing we could do for Anne Frank, but because she went through this thing, because we were able to feel her spirit, because we were able to feel what she felt and just a little peace because of her and her diary and these things, like, it should give us motivation.

Like, how do we, first off, make sure this doesn't happen. But second off, how do we, how do we relieve other people of this pain? There are other people going through this slavery. And all of a sudden, like, it hit me like a ton of bricks. And I don't know why it hadn't, the two things hadn't crossed my mind before. But it was like, oh my gosh, that's what's happening to Operation Underground Railroad. There are these kids in slavery. And, you know, I think, especially here in America, I think most of us think, you know,

slavery ended when Lincoln was president and it's over. But the reality is that it didn't. It hasn't ended. You know, Tim Ballard and his organization, Operation Underground Railroad, they believe there's two to three million children in some type of slavery right now. Either sex slavery, working, slavery for their organs. Like it's, it's crazy. And you know, Anne Frank was one, one person. And imagine like, imagine what you would have done if you could have went and saved Anne Frank. Like imagine like that,

that feeling just for a second, right? Like you save Anne Frank, what, what happens to, to, um, to her and her life and her soul, right? Like, can you imagine what that would have felt like? What's crazy now with Operation Underground Road, I'm looking at the same thing. It's like, man, we, we are literally saving these children. We're saving someone like an Anne Frank who doesn't have a voice, who doesn't have the ability to fight, to do anything. Um, we have this ability where we can with hardly any money at all, um, liberate these amazing children. And, um, man, it just got super emotional for me when I was there. And so afterwards we went outside, I did a Facebook live. I jumped on and said, I want everyone to understand this connection between, um, and Frank

and the slavery she was in and operation underground railroad and the slavery that millions of other children are in and realizing that you, you have a voice, you have the ability to share this message, share with other people, talk about, share the documentary, donate money if you're able to, if not just share this message because, um, you're going to, you have the ability to save someone, save a human being, human beings life, just like an Anne Frank. And if, if that doesn't touch you, like go get her diary, read it, read her words, read, read what a little 14, 15 year old, um, person who's experienced in this, what they, what she felt when she had a chance to go through and realize that, that you can,

you can liberate a captive person just like that. Um, and so that was my big, my big takeaway. The whole weekend was amazing, but I really think that God wanted me there in Amsterdam to feel that and to experience that because it makes what we're doing so much more real. And so for all of you guys who are listening who haven't yet, go to ourfilm.org. Go and watch the trailer, the documentary, so you can understand a little bit about what's happening.

Give them a pre-launch list, and then share this message with as many people as you can. If you have a podcast's happening. Give them a pre-launch list, and then share this message with as many people as you can. If you have a podcast, podcast about it. If you're big on Twitter, tweet it. If you're on Facebook, Instagram, if you have an email, any means you have to get this message out there, share it. If you knew there was a little girl in Amsterdam hiding in a closet, if you were to share

the message, you could save her? Would you do it? That's literally what this is. About $2,500 saves a child from slavery. So if you're able to donate $2,500, do it. If not, share this. You know, you share with 10, 20, 30, 50 people. And if each of those people share 10, 20 bucks, that's enough money to captivate or to liberate someone who's in captivity. And your voice does matter.

We're in a day and an age where we have the ability to get our, get messages out. And, um, you know, people, you always think about like, if I was, if I lived in, I would, I would have, I would have done this and this and I would help them. I would have done all these things. Um, and the reality is you are living that time and you can do something. And so the question now is, are you going to? And so for all you guys that can, and I get, I've gotten so many messages from so many of you ever since, um, from Hacking Live. It's like, what can I do to help?

What can I do to help? This is what you can do to help share the trailer, share it with not just like social media, like yes, do on social media, but contact your friends, your family members, tell them to go, go watch this thing. Text everyone in your cell phone and say, go register for this. Watch this. Like them watching it. Like one person watching it could donate a thousand, 10,000, a hundred thousand dollars. Uh, we had, and I'm not allowed to disclose names with one person, if I'm hacking live, who watched the documentary donated a hundred thousand dollars. Like who knew that person would have done that, right? Like who knows a person you share it with that might donate 2,500 bucks or 5,000 or 10

or 20 and save one, two, five, 10, 50 children. And your connection was one that made that possible. Like that's, I just hope this becomes a thing that all of you see and feel and be part of. I would put on the thank you pages of all your funnels. I would put it in your email sequences. Like plug it in everywhere because

one person seeing this documentary can and will save children's lives. If you're the one that connected them, imagine someday when we're all dead and this whole story of this earth life wraps up to an end

and we're up in heaven or wherever we're at and you're able to see that child and they're able to come to you and say, man, because you shared this message, my life was better.

Like, that's the way it has to feel. Like, that's what's possible. You could have been the one to save me, I'm frank. You're the one

that could be saving the next person. But only if you share it. And so, just because you don't have money, don't beg, I don't know, I can't help. No, you can help you connect and you share it. You being willing to get us out there. Um, and what if one person hears the message, who knows how far that can go. And that one person, I mean, it's funny. Um, back in the day, uh, if you remember Ripplin, this is a project. If you listen to Mark, if you listen to the podcast from episode number one, um, you'll hear, we talk about this Ripplin thing, but we just Ripplin, this is a project. If you listen to the podcast from episode number one, you'll hear me talk about this Ripplin thing. We did this Ripplin and we launched it. And

I remember we got 1.5 million people that joined this movement in a six-week period of time. It was crazy. I remember looking at the big trees and the down lines and the ripples, how it all worked. It was crazy because the people that had the biggest ripples didn't necessarily recruit the most people, but they recruited the right people into the program, right? And so some people that had these huge followings of like 200,000 people, they only invited 10 people. But one of the people they invited, they invited somebody else, and that person invited 30,000 people. And so you don't know within your layers of separation when it's going to hit the right person. And it takes that message and boom, blows it up.

And so share it with 5, 10, 20 people you know., and invite them to share it and invite them to share it. And who knows where in this little ripple that you create, who's going to be the one that hits it. And that somehow goes out to 20,000, 30,000, a hundred thousand people from your, from your efforts, a hundred thousand dollars is raised from a hundred thousand dollars being raised. You say 40 children's lives. Like that's, that's what I'm talking about right now. This is something that we can all be part of and we can literally change the course of history. We can change the world for these children. Funnel Hacking Live alone raised a million dollars.

That's 400 plus children we were able to save from the captivities of these evil, evil people. And so I just wanted to encourage you guys to do that. So if you haven't yet, go to ourfilm.org. Go and watch it. If you guys to do that. If you haven't yet, go to ourfilm.org. Go and watch it. If you want to help us promote it, go to ourfilm.org slash partners, P-A-R-T-N-E-R-S. We also have a page there that has more information

on how you can share this message. We've got banners you can use, a whole bunch of other stuff. Sample blog posts, sample emails you can send out, a bunch of things that you can use to help get this message out as well. It's something worth doing. It doesn't cost you anything. Just a few minutes of your time to share this message.

And hopefully, you'll feel the same feelings I felt when I was in the antifreeze home. And hopefully, you'll get the spirit of this and you want to share it with those around you. So, with that said, thank you guys so much for everything. I appreciate you all. Have an amazing day. And I'll talk to you soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company?

If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.