Marketing Secrets with Russell Brunson - I'm Pretty Sure This Is The Fastest Way To Get To A Million Dollars Without Having To Learn How To Do Anything New

Episode Date: May 30, 2018

After sitting in the blistering heat all day, I'm not sure if this is just a hallucination or a really good idea. Either way, I thought I'd share it with you. On this episode Russell talks about what he thinks is the fastest way to get to a million dollars in a company. Here are some of the insightful things to look for in today's episode: Why two people Russell knows were able to make a million dollars in a year with just the two of them, with a simple business. What people you will need on your team to be able to make a lot of money right out of the gate. And why you can't built something amazing by yourself and you need an amazing team to back you up. So listen here to find out how two dudes were able to make a million dollars in a year, and what you can learn from them to do the same thing. Transcript - https://marketingsecrets.com/blog/i-m-pretty-sure-this-is-the-fastest-way-to-get-to-a-million-dollars-without-having-to-learn-how-to-do-anything-new Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome to Marketing Secrets Podcast. Today, I'm just going to give you guys a really, really easy way to get to a million bucks. Hope that's alright. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so I'm actually in my backyard right now, walking around my little track, and it's a beautiful night. And everything's amazing, except for one thing. There are like a thousand mosquitoes out here, and I'm getting eaten alive. But the show must go on. So anyway, today was awesome.

I had a chance to take the day off the day off basically saying on my kids field day so i was outside for two and a half hours in the morning with the young kids um spraying them with water which was really fun and then had a quick lunch with my wife and then came back in two and a half more hours which is awesome i'm a little fried a little sunburned and then some of our two comic club x members um are actually legit american ninja warriors and so they were here for the event which starts tomorrow and um they took us and our kids, um, to the American Ninja Warrior course, which was insanely cool. And so, uh, they trained us on it. We got to do all sorts of stuff and the warp wall and all that fun stuff. So anyway, we had a great time tonight and I just got kids to

bed. I am so tired, so beat. Um, but it was a, it was a great day. I'm excited to get tomorrow, get back in and get Mother Funnel close to launched and also the Tacoma Quebec's event. So a lot of cool stuff happened here, which I'm excited for. But anyway, when I was out there today with thousands of little kids who were trying to kill me, it gives you a lot of time to sit around and just think like, huh. And so I had my headphones in, I was listening to Dan Kennedy and I was listening to, um, mostly Dan Kennedy, if I'm completely honest. Um, and just thinking, and, um, one thought started going through my head is, um, I remember this one, uh, I'm not sure if it was the right word to say client person.

Anyway, somebody who I've had a chance to work with and I'm not gonna if that's the right word to say. Client, person. Anyway, somebody who I've had a chance to work with. And I'm not going to name names. Hopefully this person or individuals will not know who they're talking about them. Because it'll be nice on one side. Because they became millionaires really, really quickly. But it was kind of funny on the other side. Because I wouldn't say these people who I'm going to'm gonna talk about were like super, um, like, like not the best entrepreneurs. They didn't know like a million ways to drive traffic and they didn't know all how to write a good copy and upsells and downsells and you know, all, all

this stuff that I geek out about that I just like love sharing and talking about and thinking about. I know that a lot of you guys who are in my world have kind of become obsessive with as well. They weren't good at those things at all. In fact, the first time I met the person, the first person in this business relationship was a good salesperson. And that was it. He had worked on sales floors, done a lot of phone sales and stuff like that. And never really had a lot of success in their own business, but they were good at phone sales.

And then later, this person partnered up with somebody who was good at traffic. And what was amazing was, um, the one person would drive traffic to generate a lead. Then this guy who was good at the phone, pick up the phone and he called the lead, he'd sell them something. And he was selling them like 5,000 to $10,000 things. And then they fulfilled on it. And they weren't even very good at fulfillment if I'm completely honest, like, um, but they were able to, I mean, they did. And, um, and that was it. And it was like the most basic, simple business. It was one dude drives leads, other dude calls leads on phone, sell something they fulfill on rinse and repeat. And that, that was kind of it. And I was thinking about them today and I was just like, again, they don't know anything about hook, story, offer.

They don't know epiphany bridges. They don't know heroes to journeys. They don't know, you know, breaking false beliefs and all the amazingness that you guys are aware of. But what they did do is they figured out, like, what are the pieces that are involved to make this thing turn into cash? And it was really, really simple. And I think, you know, for a lot of times I get deep into the science and the art of this game because I love it and I'm obsessed with it. I think sometimes some of you guys get so overwhelmed because you're trying to do all

these amazing million things. Like I got people right now, um, um, who are talking about like their future based causes and about the mass movement they're trying to create. And when I ask them like what they're trying to sell, they don't know the answer to that yet. And I'm like, ah, like a lot of these things I'm talking about are like, are like the deep levels where like, after something's working, you can go and you can start like digging deeper. And I was like, but if I was like legitimately, like I got to make money, a lot of money really quickly. Like what, what's the plan? Um, it wouldn't be so much like, okay, let me run an ask campaign and find out what people want. And let me do like all that kind of stuff. Like it

would be really, really simple. I would look at the skills that I have. Right. And I think to generate cash, um, and this isn't including like customer support and all that kind of stuff. And honestly, for these, uh, the people I'm talking about before, like it was two people for over a year, probably two years or so. They did everything, including fulfillment coaching, and they did the customer support. Everything was just them. So you don't need to hire all these people and staff and teams right out of the gate, right?

You get to a million bucks with just a handful of people. And so what I look at, who who you actually need, you need somebody that can make it rain. Okay. That's number one, somebody that can make it rain. So somebody who can get traffic or leads or whatever to your business, right? That's number one. Number two, you gotta have somebody who can sell something, right? They gotta be good at selling. And then number three, you gotta be able to fulfill something awesome. Okay. And so that's going to take two and maybe three people, right? So let's just say you've got something amazing to fulfill on. Like you're like, I've got this thing and I'm the best

at the world at this thing. And if I could just spend all day coaching and teaching and showing people this thing, man, that'd be amazing. Okay. So that's you. There's only two things you should be doing. Okay. You shouldn't be learning or studying or like any of those kinds of things. Two things you should be. Number one, you should be finding somebody who can sell stuff. And like, I'd be obsessed with that. I'd go to every sales conference. I'd buy every sales product just to find out who are the other people that bought the product. I'd be like obsessively trying to figure out who is the sales person. This goes back to an episode I did, uh, when I was back at the Genius X event, we did an episode called, it's the who, not,, what was it called? It's the who, not the

what, right? Or the how, the who, not the how. So instead of trying to figure out how to sell and learn on selling skills and all kinds of stuff, I like just go find someone who's amazing at sales. I put out ad newspapers. I would go call people. I'd find people. I would just like become obsessed with finding someone who's good at selling. Okay. Boom. Now I got someone who can sell. And then I got this thing that I'm selling that I can fulfill on. So I got a salesperson now. Boom. That part of the business taken over. Now I see somebody who can make it rain. Who is somebody who can bring traffic or leads to me? And I would go and I would find somebody. It would be an agency, right? Try to find a partner. I would try to do whatever. Let's just say, come out of the gate. You're just like, look, dude, who's a

really good salesperson. I can't pay you because I'm broke, but I got this really cool thing. Do you think it's cool too? He's like, yeah, that is really cool. All right, I'm going to give you 30% of the business. You're just going to sell all day. I'm going to figure out some way to get you leads. You're going to call those leads, sell them some crap, and then I will fulfill on the crap that you just sold them. Okay. And like, boom.

And then the third thing I'd be going out now is like, all you do now is just go and find somebody now to drive leads. And I'd be obsessed with that. And like, I'd go to every conference on lead gen. I'd go to every marketing conference, every sales conference. I was trying to learn it, trying to figure out who are the people I can find that I can teach or that I can bring into my team and say, look, dude, you're going to drive leads from Facebook or Pinterest or Instagram or whatever that person's going to say, look, I don't have any money to pay you, but I got this crap over here. It's pretty

good. You think it's good? Yeah, it's really good. Okay. I got a sales guy here. He thinks it's good. He can sell it. Can you drive leads? And I will have you drive leads. He sells them. I fulfill. If I can sell somebody on that, then boom, I'm done. Okay. I watched these guys who, um, basically did that and flipped it on. You're wondering over a million bucks. Okay. There was two of them. That's it. One driving leads, one selling the product and they both fulfilled on it together. No customer support, no contractors, no engineers, no nothing. Just boom. That's it. One little tiny funnel. Okay. And the funnel was not good.

It was a page that said, Hey, do you want to learn how to do this big insert? Big result? If so, fill out this application. Boom. That was it. Okay. Now let's just say you're the kind of person like, I know how to make, how to drive traffic. I'm really good at driving traffic.

I'm like, Hey, I need to go obsessively find someone who's got a product that's super, super awesome. We can fulfill on it. I go find someone who can fill on the product. Then I'd be like, Hey, I need to find someone who find someone who's got a product that's super, super awesome who can fulfill on it. I go find someone who can fulfill on the product. Then if they can't, I need to find someone who can sell this thing like crazy. I would go and try to find someone who can sell it and then plug it together. Boom. My traffic, someone else selling.

Boom. We got fulfillment. Now we're in business. We get to a million bucks for those three people. Okay. Let's say you're a good salesperson. I don't know how to drive traffic. I don't know how to do fulfillment.

Okay. That's totally fine. Go find someone to do traffic. Partner with them. Find someone who does fulfillment. Partner with them. Boom. You sell it in the middle in your business. Okay. how do you fulfill it okay that's totally fine go find something to traffic partner them find some of this fulfillment partner them boom he's selling the middle in your business okay and so I just think like and this is partially my fault cuz I geek out on it I'm so excited by it sometimes I over

complicate things sometimes we all over complicate things like it really is that simple you just need a couple people a couple who's okay and and that's it that's something I just in Russell I don't sell coaching so this doesn't make sense for me. Like, Hey, well, what do you sell them? Like, Oh, I'm, um, a chiropractor or I'm a whatever, right? Like, Hey, cool. So what do you need?

You need leads, right? Okay. Go find somebody who can generate leads. Okay. And I got leads. What do you need next? I need somebody to convert these leads. Okay.

How do you want to convert them? Uh, through webinar or through on the phones. Okay. Go find someone who's really good at webinars. Someone who's really good at phones. Bring them in, give them equity in the company, whatever it is, and then you're off the races. Okay. And so anyway, that was just my, my, I kept thinking about that today and I was sitting there just realizing like these guys were not rocket scientists. They just knew that for their business to run, they need someone to drive leads,

somebody to sell the leads and they need to fulfill on a product. And so they just found someone to drive leads, somebody to sell the leads, and they need to fulfill on a product. And so they just found someone to drive leads, someone to sell the leads, and they fulfilled on a product. And boom, multimillion dollar a year business out of the gates instantly. So I think for a lot of you guys who are going through this process and you're learning it, I think it's good. Otherwise, I'd quit publishing altogether. I think this stuff is good. I think it's good for you as an entrepreneur to really understand the intricacies of all

these things, how they work together. But let's be completely real and honest. Like if you're trying to generate cash and make money right now, like what are the things you have to have? Okay. If you guys, if anyone here listening to the sound of my voice thinks that I have ever logged into Facebook and have any idea how to run an ad, you are completely wrong. One time I was clicking on something, uh, in my account and it went to my business account accidentally. It popped up this really weird dashboard that scared me. I was like,

I think I might break something. And I literally had John who runs my ads coming. Like I didn't break anything. Right. He's like, no, you just went to the ad manager. I'm like, okay, cool. Can you shut the page? Cause I don't want to jack this thing up. He shut it down. Okay. Cause I don't know how to do that. So I found John and John came the person on my team who then runs the ads. Right. Um, and now as my company has grown from, you know, a dozen, you know, half a dozen people to dozen to 20 to a hundred to 150 to 200, Oh, we're past 200 people now. Um, it was really just that it was like finding out who are the people when you plug in who are already get those things that have a tendency to like, and they have a tendency to be good

at them. And, um, it wasn't about going and, uh,'t about going and me trying to learn every single step of it. A lot of times I learn it because I'm intrigued and I want to understand it, but I'm not actually doing it, right? And so that's what you guys understand. That's the fastest way to move forward quickly. So anyway, I hope that makes you kind of think a little bit. I heard something the other day.

It might have been Sharfman. I'm pretty sure it's him. I'm not positive. Anyway, but basically said, you know, if you look at the NFL or NBA, right? They don't go and like, okay, I'm going to go find a dude. I'm going to go train that person on how to do it. And then hopefully become a good point guard someday or, you know, be good quarterbacks. Like, no, they go, they find the best quarterback and they recruit that person.

You're right. Like you should be doing the same thing for your business. Like this is your business. This is your NBA team. Like you're trying to win the Superbowl. Right. So like, Oh, you can hit a plane above. That's kind of cool. Anyway, like, so if that's you and that's what you're kind of going for, then what you're thinking about that, like, okay, um, who's the, like, who are the people I need to recruit? Where are they at? Let me go to the conferences and go to the events and find out what sells people out. Let me go to the sales floors. Let me call people and get them to sell me something. If they're good, let me see if they want a job and just, um, aggressively, um, recruiting the right talent for your team. And I think that is a faster way to cash than anything

else. Now I'm sure the questions come up like, Russell, what happens if I hire the guy and I give him equity and he turns out to be an idiot to, you know, three weeks later? Well, like, that's the contingency. It's like, look, first off, you got to actually perform. Second off, um, you know, we're gonna run this for 30 days and the end 30 days, we all get to sit it down and decide if we want to keep doing this. If you, you know, And if you drove no leads, I'm going to cancel this whole thing. If you drove leads and this guy couldn't sell, we're going to cancel the whole thing. If this guy drove leads, this guy sold, but nobody liked the product, we cancel this thing. Let's sit down in 30 days or 90 days and let's reevaluate.

And at that point, we're going to figure out what makes the most sense. We'll move forward. And that way, you're not stuck in a long-term contract or anything until you figure out that it kind of works. And then after that, then say, okay, now this has been three months in, everything's working awesome. We're all making much money. Who wants to keep doing this exercise? They're like, yeah, we're all making money.

Let's do it. Cool. All right, let's do this out for a year. And in a year, if we're all still friends and we all still like this game, then let's like split us up into actual equity. Because in Telluride, this is just a make-believe thing that we're seeing if we all like each other and if we can make it work. And you know, if you get the right people on board, they'll be on board with that.

So anyway, and then on top of that, treat your partners really, really, really insanely good. Because I promise you, I know that I couldn't have built ClickFunnels without my partners. I know that I couldn't have built my family without my wife. I know that I couldn't. Like the people you bring in are the ones that actually make it possible. It's not you or me. It's the people we surround ourselves with.

It's the people we've recruited. It's the team we've built. Um, so I hope it helps. Anyway. Um, that's it. You guys, I'm gonna keep walking the track for a little longer because it's a beautiful night. My skin has got bumps all over from all the mosquitoes, but it's worth it because I got

shirts with you guys and get off my mind so I can actually sleep tonight. But, um, start looking at things that way. Start looking at who are the, who's you need to, um, recruit your team. And, uh, that way you can get to the all store game so much faster. All right, guys, thanks for everything. Appreciate you all. And I'll talk to you soon. Bye.

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