Marketing Secrets with Russell Brunson - INSANE CASE STUDY: Publishing For 365 Days Straight

Episode Date: October 28, 2020

Here’s a cool case study of a band that performed a concert every single day for a year. Listen to this episode to find out what happened to them and how this relates to you. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, this is Russell Brunson, welcome back to the Marketing Seekers Podcast. I want to share with you guys what I consider an insane case study that isn't necessarily from the business world, but it's following a business principle that I talked about all the time, and it happened for a little band. So with that said I'm going to cue up the theme song. When I come back I'm going to share with you guys the story about Jim and Sam. All right, so as you guys know I've been talking about publishing for years about the power of it and why we should be publishing daily, and I remember at one of our Two Comma Club X events I made a statement, I said to everyone in the audience, "If you will publish every single day for a year by the end of the year I am convinced you'll be financially free," and I think a lot of people looked at me and said, "Cool." Some people said there's no way, and very few people actually did it. People have and those people insanely enough are having a lot of success right now. So anyways, I still stand by that. You pick where you're going to publish at and do it every single day for a year you should be successful because a couple things are going to happen. Number one, it will give you a chance and give you time to find your voice. And number two, it gives your audience enough time to come and find you, right? And so, that's kind of the reason behind it. And so, what's cool is this morning Brandon Fisher who's one of the guys here on my team that does our all our video stuff he sent me this trailer, and I haven't watched the documentary of it. I watched the trailer this morning, and it was amazing, so I highly recommend it. If you go to wearejimandsam.com you can go and watch the trailer for this documentary called After So Many Days. And so, I didn't know why he sent it to me, so I clicked play, and in this minute and 50 trailer for this documentary it tells a story about a couple, newlyweds named Jim and Sam, who've been trying for a decade to hit it with music. They were playing shows, they were practicing, all sorts of stuff, and for 10 years had no success, and they decided they needed to do something crazy, like we need to figure out a way to make this thing successful. And so, they decided that they were going to do a show every single day for 365 days. Right? And again, I haven't seen the documentary yet. I am so excited to go and watch it, but just from the trailer you see what happens is they go out there and they start doing a show, and some of the shows are next to these guys cutting down trees because they're the only person that will listen to them. Some of them are in these little bars, some of them are just wherever they can find a place to perform a show in front of humans, right? And they start doing this, and they start doing this, and by the end of the trailer they're performing in front of these audiences of tens of thousands of people. And there's this quote at the end of the trailer that was so powerful. In fact, I wrote it down. I just wanted to share it with you. At the end of the trailer he says, "So here we go, making something happen every single day," and then, boom, they start on this journey. Anyway, I wanted to share it with you because, man, so many of us have this dream. We have our art, right? For Jim and Sam it's their band. For you it could be an offer, a product, a coaching program, a book, a course, a CD, a physical product, a service you do. It could be whatever, right? We have this vision, we have our dream, and we go out there and we try to put it out there. But the magic of this, and again, I cannot wait to watch the documentary. It'll probably end up having 10 more episodes. I'm going to be geeking out about this, but the concept of like, all right, if we're going to be successful it's not just going out there and dabbling, or going out there I'm going to read a book, I'm going to go try to whatever. It's like, here we go, making something happen every single day. What are you doing every single day to make your dream come true, right? What is it? Right? And for most of us if we're selling stuff online is publishing. I know Nathan Barry who was the founder of ConvertKit, a great software program, he said the same thing. He's like, "I'm going to write a blog post every single day for a year," and he sat down and he started doing it, and first it was really, really hard, right? But then, he got into the habit of this every day I'm going to sit down I'm going to write 1,000 words, write 1,000 words. Every morning do 1,000 words, 1,000 words, and by the time a year had come up his company had blown up, so many good things happened from it. And so, I think for all of us, man, they just serve as such a good reminder. How do we publish something every single day, right? And so, this is the rallying call, okay? As you guys are going to commit to this and say, "Okay, I'm going to do this." The rallying call is this, "So here we go, making something happen every single day." So what is that for you? What is that level? What's the thing that if you do every single day it's going to change everything for you? You got to figure out exactly what that is and then focus on it and do it consistently every single day for a year. If you do that a couple things happen. Number one, you will find your voice, okay? I guarantee that by the end of performing a show every single day for a year, what happened? They got better. They figure out if people like it, or if people didn't like it. They mastered their craft, right? And the second thing is they're going out and doing this over, and over, and over again. The consistency gave their audience a chance to find them. I talk about it in the Traffic Seekers book as well. I shared one of Nathan Barry's thousand blog posts, or 100 blog, whatever, 365 blog posts he did that year. One of them is called You Have to Endure Long Enough to Get Noticed. And he talked about it, he said you know what's interesting? You think about TV shows, or movies, or documentaries, like how many TV shows did you find out about season four or five, right? So the problem is there's so much content being created all the time that the market, the world, waits to see what's good enough that's going to rise to the top, right? And so, it's testing you. I think for all of us it's like, okay, the universe, God, the market, whoever is testing you to say, do you really want this? How bad do you want it? How bad do you care about your message? Do you care about it enough to blog once a week about it? Do you care about if you're going to blog every day about it? Do you care about that every single day you're going to make something happen? Because if you do, if you are, then you get rewarded. Okay? There's a reason now that I'm still having so much success in my business, right? Despite the ups, and the downs, and all the things I have been doing this now for 18 years. 18 years I've been beating this drum over, and over, and over again. I beat this drum when nobody was listening. I beat this drum when people were angry. I beat this drum when clients were leaving me. I beat this drum and I keep doing it, and doing it, and doing it because I believed in it so much, because I cared about it so much, because I knew the impact it could and would have if I just kept doing it, and kept doing it, and kept doing it. And now, 18 years later, and I'm still learning, I'm still becoming better, I still make tons of stupid mistakes, right? But 18 years later I've found my voice, right? And my audience is finding me, and it'll continue to hopefully continue to grow and keep evolving, but that's definitely what's happening. So hopefully I gave you guys some encouragement. I highly recommend if you want to get motivated just go to wearejimandsam.com and watch the trailer. Like I said, I'm totally going to go watch this documentary. I'm pumped to see it. And again, it's called After So Many Days. That's the name of the documentary. And I'm going to end this podcast with the line that ends the trailer, "So here we go, making something happen every single day." What is that for you? Commit to it, do it, and if you do that again two amazing blessings will come to you. Number one, you'll find your voice, and number two, your audience will find you. Thanks again so much for listening. I appreciate you guys all and I'll talk to you all soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I want to share with you guys what I consider an insane case study that isn't necessarily from the business world, but it's following a business principle that I talked about all the time and it happened for a little band. So that said, I'm going to come back, I'm going to share with you guys the story about Jim and Sam. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so as you guys know, I've been talking about publishing for years about the power of it and why we should be publishing daily. And I remember at one of our Two Comma Club X events, I made a statement. I uh to everyone in the audience

that if you will publish every single day for a year by the end of the year i'm convinced you'll have uh you'll be financially free and i think a lot of people looked at me and said cool some people said there's no way and very few people actually did it um there haven't people to have and those people insanely enough are having a lot of success right now so um anyway i still stand by that like you pick you know where you're going to publish that and do it every single day for a year you should be successful because a couple things are going to happen number one it'll give you a chance and give you time to find your voice and number two it gives your audience enough time to come and find you right and so that's kind of the the reason behind it um and so what's cool is this morning, Brandon

Fisher, who's one of the guys here on my team that does all kind of our video stuff, he sent me this trailer. And I haven't watched the documentary, but I watched the trailer this morning and it was amazing. So I highly recommend it. If you go to wearejimandsam.com, you can go and watch the trailer for this documentary called After So many days and so i don't know why he sent to me so i click play and in this you know minute 50 trailer for this documentary it tells a story about a couple who newlyweds named jim and sam who've been trying for a decade to get to hit it with music right they were um playing shows they're practicing all sorts of stuff and for 10 years had no success. And they decided they needed to do, um, something crazy. Like we needed to figure out a way to make this thing successful. And so they decided that they were going to do a show every single day

for 365 days. Right. And again, I haven't seen the documentary yet. I am so excited to go and watch it. Um, but just from the trailer, you see what happens as they go out there and they start doing a show. And like some of the shows are like next to cutting down trees because they're the only person that will listen to them. Some of them are in these little bars. Some of them are just wherever they can find a place to perform a show in front of humans, right? And they start doing this and they start doing this. And by the end of the trailer, they're performing in front of these audiences of tens of thousands of people. And there's this quote at the end of the trailer that was so powerful. In fact, I wrote it down because I wanted to share with you at the

end of the trailer. He says, so here we go making something happen every single day. And then boom, they start on this journey. And, um, anyway, I want to share with you because man, um, you know, so many of us have this dream. We have our art, right? For Jim and Sam, it's their band. For you, it could be an offer, a product, a coaching program, a book, a course, a CD, a physical product, a service you do. It could be whatever, right? We have this vision. We have our dream.

And we go out there and we try to put it out there. But the magic of this, and again, I cannot wait to watch the documentary. We're probably going to be having like 10 more episodes. Give me a geeking out about this. but the concept of like, all right, if we're gonna be successful, it's not just going out there and dabbling or going out there. I'm going to read a book. I'm going to go try to whatever. It's like, here we go. Making something happen every single day. What are you doing every single day to make your dream come true? Right? Like, what is it? Right. And for most of us, if we're selling stuff online it's publishing i know um um nathan berry who is the founder of convert kit really good great software program um he said the same thing he's like i'm gonna write a blog post every single day for a year

and he sat down and he started doing it and first it was really really hard right but then got in the habit of this like every day i'm gonna sit down i'm gonna write a thousand words write a thousand words every morning a thousand words, every morning, do a thousand words, thousand words. And by the time, you know, a year had come up, his company had blown up. Like so many good things happened from it. And so I think for all of us, man,

this like just serves such a good reminder. It's like, how do we publish something every single day? Right? And so this is the rallying call, okay? As you guys are gonna commit to this and say, okay, I'm gonna do this. The rallying call. Okay. As you guys are going to commit to this and say, okay, I'm going to do this. The rallying call is this. So here we go.

Making something happen every single day. So what is that for you? What is that lever? What's the thing that if you do every single day, it's going to change everything for you. You got to figure out exactly what that is and then focus on it and do it consistently every single day for a year. If you do that, a couple of things happen. Number one, you will find your voice. Okay. I guarantee that by then perform your show every single day for a year. If you do that, a couple things happen. Number one, you will find your voice, okay?

I guarantee that by then performing your show every single day of your year, what happened? They got better, they figured out what people liked, they figured out what people didn't like. They mastered their craft, right? And the second thing is that as they're going out there and doing this over and over and over again, the consistency gave their audience a chance to find them.

I talk about it in Traffic Seekers book as well. I shared another, one of Nathan Berry's 1,000 blog posts or 100 blog, whatever, 365 blog posts he did that year. One was called, you have to endure long enough to get noticed. And he talked about it. He said, you know, it's interesting. He said, if you think about TV shows or movies or documentaries, like how many TV shows did you find out about, like season four or documentaries, like, like how many TV shows did you find out about like season four or five? Right. So the problem is there's so much content being created all the

time that, um, that the market, the world waits to see what's good enough. That's going to rise to the top. Right. And so it's, it's testing you. I think for all of us, it's like, okay, the universe, God, the market, you know, whoever is testing, you see like, do you really want this? How bad do you want it? How bad do you really want this? How bad do you want it? How bad do you care about your message? Do you care about it if you're going to blog once a week about it? Do you care about it if you're going to blog every day about it? Do you care about that every single day you're going to make something happen?

Because if you do, if you are, like, then you get rewarded. Okay? There's a reason now that I'm still having so much success in my business, right? Despite the ups and the downs and all the things, I have been doing this now for 18 years. 18 years, I've been beating this drum over and over and over again. I beat this drum when nobody was listening. I beat this drum when people were angry. I beat this drum when clients were leaving me. I beat this drum. I kept doing it and doing it and doing it because I believed in it so much, because I cared about this message. I knew the impact it could and would have if I just kept doing it, kept doing it and doing it and doing it. Um, because I believed in it so much because I cared about this message. I knew the impact it could and would have if I just kept doing it and kept doing it,

kept doing it. And now 18 years later, you know, I'm still learning. I'm still becoming better. I'm still, I still make tons of stupid mistakes, right? But 18 years later, later, um, I found my voice, right? And my audience is finding me and it'll continue to, to hopefully continue to grow and keep evolving. But that's definitely what's happening. So I hope I gave you guys some encouragement. I highly recommend if you want to get motivated, just go to wearejimandsam.com. Watch the trailer. Like I said, I'm totally going to go watch this documentary.

I'm pumped to see it. And again, it's called After So Many Days. That's the name of the documentary. And I'm going to end this podcast with the line that ends in the trailer. So here we go, making something happen every single day. What is that for you? Commit to it, do it. If you do that again, two, two amazing blessings will come to you. Number one, you'll find your voice. Number two, your audience will find you. Thanks again so much for listening. I appreciate you guys all. And I'll talk to y'all soon. Bye everybody.

Hey everybody, this is Russell again. And really quick, I wanted to invite you to join, um, arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the one funnel way challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you

understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.