Marketing Secrets with Russell Brunson - Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52

Episode Date: July 14, 2025

In this episode of The Russell Brunson Show I’m back in the car… Just like the old days!  I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in the best way possible. I’ll walk you through the funnel testing process we’re deep in right now, the real reason “You’re One Funnel Away” still rings true, and the surprising moment at an Atlas meeting that led to one of the biggest breakthroughs I’ve had in years… the birth of the 1357 Club. If you’ve ever struggled to dial things in and stay focused through all the chaos of business, this episode will ground you. I also talk about some recent changes in my scripture study habits… Reading not just for knowledge, but for revelation. This isn’t just marketing advice. It’s personal. It’s practical. And if you let it, it might just reframe how you approach your mornings, your business, and even your faith. Key Highlights: Why ClickFunnels is in “discovery mode” and how that’s a good thing The 1357 Club: How Napoleon Hill, a rare journal, and a Zoom room of entrepreneurs sparked a movement Why 13 minutes and 57 seconds might be the most productive part of your day The real math behind scaling paid ads (and what I’m doing to beat the rising costs) How to build offers that seamlessly integrate with your back-end software or affiliate goals A new way to read scripture with purpose: revelation over routine Bottom line: Business is a battle. But it’s also a beautiful game when you learn to play it with the right mindset, frameworks, and spiritual grounding. This episode is a front-row seat to how I’m navigating both worlds… funnel building and faith… At the same time! To learn more about 1357 Club… Check out 1357Club.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the Russell Brunson Show. What's up my people? This is Russell. Welcome back to the podcast. I feel like this is a blast from the past. Right now I'm in my car driving. I've got a 24 minute drive to go pick up my buddy Jesse for our annual 4th of July extravaganza. And since I got this time alone with me and you in the car, I thought I would do a podcast

for old time's sake. Those of you guys who have been longtime listeners, when I first started my podcast back in the day, it was called marketing in your car and literally I would do this while I was driving every day. So it's had some different facelifts over the years, went from that to the marketing secrets podcast, the Russell Brunson show, and I think I'm gonna change it one more time. I don't know. We'll see. But anyway, excited to be, excited to be hanging out with you guys for a lot of reasons, a lot of really cool things are happening, as you probably know,

Final Hiking Live 10, the last one was a few months back, which was very emotional, amazing, sad, excited, like just all the things, right? Then post-FHL, then it was getting back to business, figuring things out, and we're definitely in one of the more challenging phases of our business. I'm not challenging bad though. I would say prior there were a couple years that were challenging bad, now it's like challenging

like different. For me it's been mentally stimulating and fun and exciting and we have a lot of new offers rolling out. You know, it's funny that the mantra that I developed seven or eight years ago of like your one funnel way, right? Like it's funny because people think that it was a tagline, that was whatever, but it's like, no, it's literally like, it's literally like my mantra for me that I share with everybody else, right? Because what's the next funnel?

What's the next funnel? You know, I look at my career and there's been, I don't know, half a dozen funnels that have, that have, have, have brought in, you know, 90% of my revenue, right? But I did a hundred funnels to find those half dozen funnels, right? And we're kind of in the same spot where on the ClickFunnels side, we've been testing a lot of funnels. We have two, two right now that are looking very, very promising where they could get us back to a spot where we're getting more trials now than we ever were at the peak of ClickFunnels, which is exciting, right? And then Selling Online, the prime mover, a coach inside of our business, Selling Online Funnels has been

running now for eight months and it crushes. Now we're adding a pre-funnel to that, which you will be able to see if you go to offersecrets.com. That's throwing out, in fact, as of the off day, I finished recording the full course for that and it's like a pre-funnel for selling online. It is looking so good. So those two now, we've got two basically between those two should give us the, all the firepower now we can scale the coaching side beyond where it's ever been before, which is exciting.

We have a new brand, a new company launching called Offer Lab. We're about 60 days away from doing that launch and I'm working right now on the funnel and everything. But it's just like, it's this game of just like, okay, I'm going to try this type of funnel, this one, and this one. So you're like figuring out what's the one that's going to hit that just explodes the business, you know? I did a presentation at Funnel Hiking Live that's called One Funnel to Rule Them All.

Kind of like Lord of the Rings, there's like the one ring to rule them all. I talked about each business for us. It's like testing a dozen different things till we find the one that's like, ah, this is the one that we could properly scale on media. And you never know which one it's gonna be.

Anyway, it's the reason why it's so important to get good at testing things often and consistent. It's why click funnels are so powerful because you can test five, six different funnels every single month and just tell you find the one that's going to profitably scale on ads. So that's been fun just kind of going back through. In fact, we had our call with the entire click funnel side of the company on the day before 4th of July, so yesterday for me me depending on when you're listening to this. But I told him the same thing, I'm like,

we've been preaching to everyone, you're one funnel, you're one funnel away, and just so you guys know the method to Russell's madness, that's where I'm at. We're rolling out a lot of different things, some are working, some are not working, things like that, but we're just doing this process to find out what's the next one that's gonna hit,

what's the next funnel. I remember when we launched ClickFunnels, it was four or five funnels up to hit, and then we boom, hit the webinar funnel, and that blew us up, like that put us on the map. That's how we became ClickFunnels, right? We got the spot where we were close to 50,000 members, and we just stagnated, could not grow,

couldn't get any bigger, we just stuck. That's what came out with the One Funnel Way Challenge. We launched that, and boom, that got us to over 100,000 members, right? And it's weird though, cause it's like, and it's like, why do you just keep doing that? Russell, like we do, we run the One Fun Away Challenge. It's amazing. The training is better now than it ever was at the peak.

But it's just interesting because that message was seen for so long with so many people, it just didn't converge well anymore. And so the conversions drop, costs go up, offer stops working, and it's like, hey, we gotta find the next offer. What's the next thing, you know? And so it's the game that we play and it's so much fun. At least for me, hopefully you guys like you got to make this part of the game. Otherwise, you know, it can be really stressful.

Stressful either way. Business is always a little stressful because you know, you're dealing with so many things. But anyway, it's just been really fun. So challenging. When I say this, this year's been challenging, it's been challenging because it's just like we're, we're in the discovery phase, but for me I'm loving it, because it's like I get to,

I don't know, I'm exercising all my talents, which are creating funnels, my favorite part of the business, right? I'm doing all that stuff, and it's been awesome. But I want to talk about today about one of the other ones. So, Ladi has no, I think two years ago we launched my company, Seekers of Success, which is our personal development company,

and it launched really fast and it's been doing great, right? But there's a couple things it needs to really be able to grow and scale. It needs a back end so that we can have money to generate and acquire leads we don't have right now, you know? And so it's been stagnant. It hasn't grown as fast as I wanted to just because all we really have right now is the $97 a month program.

Then also like, I wanted like a down, so like I needed a cheaper front end. So anyway, I'm gonna share this with you guys. This is like the coolest thing in the world. So at my last Atlas meeting, so if you know my coaching programs, we've got the PrimeMover coaching program, then Inner Circle, and then Atlas.

Atlas is our top tier right now. And there's this business that's, they're located in India and they're in the Inner Circle, awesome, awesome people. And they were sharing one of their businesses or one of their front ends. They had this like this meditation club and they get, I don't know, a couple thousand people every single morning to log on. It's really inexpensive, like 20, 30 bucks a month. And they all get on, they do a morning meditation together. And it keeps growing and growing. It's like the foundation of their entire business. I was like, oh, that's such a cool thing.

I want a low ticket thing like that. But where we get people doing the thing, what's the habit if we get everyone doing, they'll be more successful in everything else we're doing. And so when I heard him speaking, I was like, I had this light bulb go off my head, you know? And this was the light bulb. The light bulb was, I was like, looking at my morning routine, right? Like, I think one of the most powerful things about what I do is I read every morning. A lot of people do meditation, other things. Like for me, I've never been a meditator, but I love reading and thinking and like, it shifts the direction of my day every day, right?

If I do that. So I'm a big believer in that. And during all my collecting of these old books, I found this one from Napoleon Hill and W. Clem and Stone. It was just a binder. It was the only one I've ever seen. It may be the only one still on this planet for all I know. And on the binder it said 1357 Club for Personal Achievement

or something like that. And when I flipped through it, I was like, this is like a daily journal. And I started doing some more research and it turned out, thanks to chat, GBT tells you the secrets of everything, right? I was like, what is this 1357 club that Napoleon Hill and W. Clements don't launch? And it, I don't know how it finds it, but it brings it all back. And it was this club they launched for their internal sales team and their people to make them more successful. And the premise was every morning you got to read a personal development book for 13

minutes and 57 seconds. And then afterwards you have this journal, the binder that I had, and in the binder you kind of write out, there's four things, it's called the R2A2 system, so it's four things, two R's, two A's. It's like, we basically write out, like what's the thing that you got from this lesson today? How are you gonna relate it to your life? How are you gonna simulate it? And then how are you gonna take action?

So anyway, it's four things, four prompts you do every time you finish reading. And so, and I, for a long time, I was like, I wanna do this, I wanna do this, but like, but I didn't wanna write in in that journal. I printed I made a PDF version But I never did it and so eventually we actually after this whole idea we went and printed physical journals for this which is really cool It's got the pulling head Napoleon Hill's head on it, and then we launched anyway, so I so that was kind of the thoughts like when I forget everybody reading together and

We republish this journal now everyone can do it together So that was the game plan and initially was gonna and we republished this journal and everyone can do it together. So that was the game plan. Initially, it was going to be like just republished a journal, like, here's a free journal. You guys should go read for the 13 minutes 57 seconds. And I was like, after I heard these guys in my Atlas group, what they were doing, I was like, oh, wouldn't that be the coolest thing? What if everybody in my community, every morning, we jumped on a phone call together or a Zoom call and we all did this together?

And then we had a mastermind afterwards about it and like the wheels of my head started spinning and I kind of pitched my team on it. I'm like, this might be kind of a nightmare because we have to do this every day for the rest of our lives, but who ever want to do that? And I got the best team ever. They're all excited. And so we decided to do it. And so this week, the beginning of this week, Monday of this week, we launched, we launched

a couple of weeks earlier just to get people signed up. If you want to go see this 1357club.com, just to get people signed up. If you want to go see it, it's 1357club.com. But we got people signed up. They got a free journal and a two week trial just for showing up. And then what we do is every day we do a call. And so 9 a.m. mountain time right now is when we're doing it. And everyone jumps on. And my goal is to keep it under 30 minutes.

So I've been facilitating this whole week. Next week I'm out of town, so somewhere for my team will. But I'll be jumping around. I'll be doing half of them. Other people will be doing half of them. And then basically the way it works is the 30 minutes. I jump on and the first two minutes I set a frame and the frame I try to set is the same frame that Napoleon Hill set inside of the actual journal, the binder that I got.

He basically said when you're reading this, don't read it like a normal book. He's like, read it as if you are, as if you wrote the author a letter asking the question and this was his response back to you. And so I always set the frame. I'm like, remember, you're reading, you guys, it's not just reading a book. This is pretending that the author is writing you a personal letter. So read it through that lens of like, there's something he's trying to tell you today. You've got to go and implement into your, you know, into into your life and so that's kind of the props. Let me go and then we have this uh so cool with it with video that pops up 13 minutes 50 seconds plays this music i don't know what the song is but it's insane and it plays and then and then i mute my mic ever mute some

mics and everyone goes and for 13 minutes 50 seconds we all read the book right whatever and it's whatever book they want everyone's got different books out there, which is really cool. So there's nothing like we're all reading the same book. It's like, yeah, whatever book you want to read, go do it. So everyone's reading the book for 13 minutes, 57 seconds. When it gets done, we come back. It's okay. Now you're going to fill out the R2, A2.

You got five minutes. Everyone in the journal, those four things. Then everyone opens up their things. Boom, they go in there and we spend five minute countdown clock and everyone journals for five minutes. Boom, boom, boom, boom. Then we come back and it's okay. Now we've got seven minutes and the first time we did five minutes and everyone's like, it's not enough time.

So we bumped it to seven and everyone's happy now. So they have seven minutes with click a button and zoom and it puts everyone in breakout rooms. So you get three to five people in each breakout room. And then everyone has a minute or so to say, here's the book I'm reading is this and here's the one thing I got from this book. The book I'm reading is this and here's the one thing I got from this book. The book I'm reading is this, here's the one thing I got.

Everyone has a chance to share that with everybody. And in seven minutes, you get to hear from four other people the big insight, the big aha they got. And so not only are you getting your own big aha, you're getting four, up to four others every morning and then we're done. And so we come back, I tell them, let's go take over the world and we end. So it's done in 30 minutes sharp and everyone goes out there and they we're done. And so we come back, I tell them, let's go take over the world and we end. So it's done in 30 minutes sharp and everyone goes out there and they lead the day.

And so day number one, we had 100 people. Day number two, we had like 110 people. Day number three, you know, in this whole week, it's been around 100 people. Today was 4th of July and we had 88 people on the 4th of July because everyone's like, this habit is so cool. I wanna make this every single day.

If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now, the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites because

Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more

applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions, there's no long-term contracts, you only pay for results. You may be wondering how fast is Indeed?

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on this podcast. Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. What's crazy for me is like a couple things I'm learning. Number one, normally when I read a book, I'll go read for who knows,

I'll read for an hour or two hours, you know, and like I love it because I'm learning all this stuff. But if I'm completely honest with myself, when I'm done, I don't remember everything I'll read for an hour or two hours, you know, and like I love it because I'm learning all this stuff. But if I'm completely honest with myself, when I'm done, I don't remember everything I've read. I don't do a lot of just like I feel better from reading it, right? This process is different because 1357, I'm only able to read probably four to six pages in that time. And then times up like the thing beeps.

It was just frustrating. It's like I don't even finish a chapter. I'm usually getting like a percentage of a chapter done. But it stops me and then I have to look through all my highlights. Like I highlight the books when I'm reading them and go back and say, what's the one thing that was most important? I usually already know because it's like it hit me during the reading. It's like, oh, that was the thing.

So you write in the journal and then how are you going to actually do this inside your life? You write that down. Anyway, it's been crazy because I've done it now six days in a row. I started a couple of days early just to practice it. I've gotten more out of my reading the last six days than the last year, easily, easily. I'm reading slower, but I'm reading with intent. I'm pulling this very specific thing and then I'm figuring out each day how do I simulate

this into my life. And that's, I can't even tell you how valuable that has been for me. And the group is the same thing. So my goal is to try to get a thousand people in this group every single morning, waking up and doing this process together. Like can you imagine just the ripple effect of like, with a thousand people who are like

producers, entrepreneurs, creators, who are doing this exercise first thing in the morning. Like the ripple effect that that'll create in the economy, in the society, and everything of these people like pointing their, their sail the right direction every single morning and pulling out these nuggets to like continually improve and improve and improve based on this process.

Like it is insane. I can't even explain how cool it is. In fact, today it was funny, I had a, with the group I had an idea, I was like, I wanna do this more than once a day. Like obviously I'm doing it for personal development books, but like I read scripture every day, I wanna an idea. I was like, I want to do this more than once a day. Obviously I'm doing it for personal development books, but I read scripture every day. I want to do one. I was like, who here wants to do a daily 1357 Bible study? Everyone's going crazy. I was like, oh, we should do this every hour. We're doing it again. We're doing it again. I don't

know. There's just such a cool thing. I'm probably going to do my own version because again, I sit down and read scriptures. I read scriptures for 30 minutes an hour, whatever it is. But now it's like, what if I just did 1357? I just came back and said, okay, let's send reading New Testament. What was Paul trying to tell me specifically here for me that I can use? What was Matthew or John or whatever? What was the thing for me? Just slowing my reading down, but then grabbing this very unique systematic thing that I can

layer into my life. So anyway, I'm probably going to start doing that on my own is keep doing the live one with everyone for that one. And then, and maybe who knows, maybe if we get decided, we'll get someone to volunteer and do a Bible study the hour before or hour after or whatever, you know, but something where, yeah, for me, it's just, it forces me to read differently and to look at things differently. Anyway, so it's one of the biggest breakthroughs.

If I wasn't the one running the program, I would 150 million percent be a member for life. I would never miss a session. It's that cool. In fact, I'm literally traveling all next week. I'm bringing my book and my journal with me and my plan is from the plane, from wherever I'm at, I'm jumping in and plugging it in. My team will be facilitating because I don't know how internet or not or where I'm going to be at. But yeah, this habit now is way too valuable for me to not do. And so

I want to encourage you guys, if you want to practice, go get the two-week free trial and just do it. If you hate it, cancel it. You still have the journal. You can do it on your own long-term, but if you go to 1357club.com, that's kind of where it's at. So that's been a big, huge insight for me that's just been really, really fascinating in a very interesting way. So there's an insight, there's an aha. And like I said, it's one of those things where you're just like each day you're layering

in whatever and just, I can't wait to see the compounding effect of my life in the next 30 days, 60 days, 90 days, beyond. Anyways, it's so exciting, so exciting. Okay, what else cool can I share with you guys? Okay, another cool thing. So, on the ClickFunnels side is we're trying to figure out like how do we start growing and scaling customers again like we were at our peak, at our prime, right? We used to have more of a viral coefficient.

What that means is if every person was signed up for a paid ad, we would get two more people to sign up organically, which was amazing, best thing in the world. Now it's not that. Like, I think it was the peak, it was the hype. We were the only person out there. There were no competitors, there was no anything.

And so nowadays it's different. For every paid member we get signed up, we probably add one member. So it's good, it's just not as good as it used to be. So it's just more expensive to generate leads. And so I keep coming back to like, how do I, how do I win this game at a bigger level? Um, how do I scale? How do I beat all the people who are VC backed? Right? Like we're still the only brand who hasn't taken on money. We're the only brand who, you know, that does this because we love it. Um, and

so I'm like, okay, well, if I go back to like the Russell Brunson handbook, like what do I need to do? It's like coming back, I'm like, okay, it's interesting too. Cause like, okay, well, if I go back to like the Russell Brunson handbook, like what do I need to do? It's like coming back, I'm like, okay. It's interesting too, because like the money we send people to the ClickFunnels homepage, like the homepage actually converts really well, but it's just still really, really expensive to get customers here. And the way we built it during the, during prime time was through these other front end of funnels.

And a lot of front end funnels we have right now aren't converting because of the messaging, because of, you know, the message about, hey, out a long time, ads are too expensive now, whatever, there's always a reason, right? So for me, it's like, okay, I got a funnel hack. Like, what are the people that are doing the best right now? What does it look like? What are they doing?

How are they doing it? What's different? And so it's taken me out of this really fascinating and really fun journey. A lot of it for me initially was like looking at all of our top affiliates, What were they doing differently? Right? Like we had three or four affiliates that were driving 90% of the affiliate traffic back and they're like, what do their models look like? And then looking at other like Shopify's top affiliates and

other people's top affiliates, like just looking at what they're doing and why they're doing it and the strategy and like, oh, I uncovered just so much gold, so many insanely cool things. And I literally today was finished the recording from one of them. So I don't have anything I can show you yet, but I'll explain the concept to you and hopefully it'll help you.

So imagine this, like creating a membership site, a course, right? A lot of times people have courses, people sign up for the course, they don't go through the course, whatever. But a lot of people like the course is the thing you're getting a course, right? A lot of times people have courses, people sign up for the course, they don't go through the course, whatever, but a lot of people like the course is the thing you're getting paid for, right? So what these top affiliates are doing, what we're building, I have two of them going live

here in the next 14 days, two different types of funnels, but if you look at their funnel, someone comes in and they're buying access to a course, but then the course, the money is not made on the course, the money is made through what the course is teaching, what it's implementing, how it's doing it. Does that make sense? So for example, the offer secrets course or selling online or any of these big things we have, right? Someone comes in and they're signing up to learn a skill set, right?

We found a problem in the market, we're solving the problem, which is Offer Creation 101, right? But then inside of us solving the problem, in the past I would just be like, I would teach like, oh, you need a funnel, here's a funnel's working, I would just talk about funnels, right? As opposed to weaving in into the training, very specifically like giving them things,

like using the training to sell them into the software, right? I used to do them into the software, right? I used to do it more hands off. It's like someone would buy something, I teach concepts, and then later there'd be an email and the email sequence that would push them to upgrade to ClickFunnels, whatever, versus now it's like weaving it into the content, right? You need a ClickFunnels account. Oh, you need this over here.

Oh, you need this over here. And it's like, it's plugging people into these other things. And so, anyway, it's just, yeah, it's hard to explain plugging people into these other things. And so anyway, it's just yeah, it's hard to explain, but you guys will see it. You'll see it very soon. So I would just say if you're if you're watching what I do, if you're on my email list of stuff, like funnel hack the offers we have coming out over the next couple of weeks and you just kind of watch like what's he doing? Why is he doing this? What is the membership site look like? That's one of the little internal keys for you to look at and to notice because that's

where the magic's all happening. Anyway, it's fun. I love this game. I hope you guys love it too. It's a difficult game because it's always moving. It's always changing. It's always shifting. The thing that's the biggest pain point to me is just advertising costs, how much they

go up. We're on the outer edge of it, right? Because a lot of times, at a smaller scale, advertising is still great, right? Like when you're marketing to your warm audience. But for us, we have such a big overhead and staff and team and stuff. We have to push things really hard.

That's why when we have an office working, we're spending a million dollars a month on ads. So you see it, right? But when you're spending a million dollars a month on ads, because you see it, but you're spending a million dollars a month on ads because you're going further and further away from the more market, you move more and more to cold offers, it just gets more and more expensive. So for example, selling a line is a $100 ticket.

We first launched it, we were selling ticket for $100, it was amazing. Then moving forward two or three months later, they were spending $200 to sell a $100 ticket. We're like, ah, but it still works. Then we got to $250 to sell a $100 ticket. And then $300 and then $350 and now we're at $400 to sell a $100 ticket, but it still works. Then we got to $250 to sell a $100 ticket, and then $300, and then $350, and now we're at $400 to sell a $100 ticket, right?

Because so many people are seeing the ads every single month, every single day, so it just gets more and more expensive. And so for me, it's frustrating at first to tell you something, okay, get away from the frustration and realize this is a game, how do we win this game? What's the, of all the tools frustration and realize this is a game, how do I win this game? What's the, what's the, you know, of all the tools in my tool chest that I have, like how

do I, how do I beat this? How do I break it? What do I tweak? How does it change? You know, it's getting to click funnels. Like, click funnels, it costs us on average to get an activated trial. So someone who's gone through the trial and actually build, right, depending on the, again, there's a million variables, but it might be 400, it might be 500,

it might be $800 to get somebody to be activated trial, right, which is a lot. It means, you know, what's the lifetime value of one of our customers, right? If it's, lifetime value is a thousand bucks, it means it costs $800 to make a thousand, but the lifetime value might take six months, eight months, a year to get to that, right?

So it's like, you're going in the hole hole deep and anyway, there's all these different variables that They go into it. So for me in my cycle, this is like the step at one I'm angry and frustrated and the second number two, I'm intrigued and step number three. It's like, okay, it's a game How do we win? What's the next process? What's next step? Anyway, and it's fun. I think that's why a lot of people, maybe you, maybe that's why you listen to me because I'm not like most of the other gurus who did one thing and then they talk about it for the next five years. Like I'm literally with you guys on the front lines every single day, like fighting this

battle, winning this battle, figuring out how to beat everything and then I just share it all. So hope you guys enjoy that. If you do, let me know because yeah, it's fun. So okay, with that said, you guys, I am here to pick up Jesse. We're going to go blow up some stuff here for 4th of July. So I hope you guys have an amazing day and hopefully have a great fourth. I will talk to you all again soon and thanks for everything.