Marketing Secrets with Russell Brunson - Interview With My Original Mentor - Part 3 of 4
Episode Date: August 26, 2020How to break through ROADBLOCKS and get to the next level? You hit those exciting milestones in your business... Whether it's $1,000... $5,000... $10,000... $100,000, or even hitting your first $1,00...0,000 in revenue with your funnel (Two Comma Club)! But for whatever reason, no matter what you do, you just can't seem to get past that first milestone. You get stuck. Something's standing in your way and you just can't figure it out. So how do you drive past that roadblock? How do you get to that next level in your business?This is critical because EVERY entrepreneur, every business, and every Funnel Hacker WILL hit this wall at several different stages as you grow and scale. In Part 3 of this 4-part interview with my mentor Mark Joyner, I share exactly what to do to break the glass ceiling in YOUR business. Transcript - https://marketingsecrets.com/blog/339-interview-with-my-original-mentor-part-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices
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Be alert, be aware, and stay safe. What's up, everybody? This is
Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, you are ready and prepared,
I hope, for part three of a four-part series where I had a chance to do an interview with
my very first mentor, Mark Joyner. And what's cool about this is in the past, I've had a chance to
interview Mark a lot of times, but it was the first time that he ever interviewed me, which was kind of, um, anyway, it was a huge
honor to have your mentor asking you questions about stuff. And so, um, like I said, in the
first episode, uh, Mark was my very first mentor online, someone who I, um, man have so much
respect for and so grateful for him and his, his contribution, uh, that helped me to figure this
game out. And I hope you guys enjoy part three of our four-part series with my very first ever mentor, Mark Joyner.
So the big question is this.
How are entrepreneurs like us
who didn't cheat and take on venture capital,
who are spending money from our own pockets,
how do we market in a way
that lets us get our products and our services
and the things that we believe in out to the world
and yet still remain profitable?
That is the question and this podcast will give you the answer.
My name is Russell Brunson and welcome to Marketing Secrets.
Okay, third thing, third thing.
Third thing.
All right.
So I think the reason why a lot of people are trying to grow their company, they hit these ceilings.
And I struggled with this.
I got stuck between $1 and $3 million a year for like a decade.
I couldn't break that ceiling no matter how hard I did.
And what I realized as we launched ClickFunnels, the first phase of the business was like there's like the hyperactive – like the first set of customers, which are the easy ones, right?
Like they get it.
They're the early adopters.
They figure stuff out.
And those are the customers that are already there.
They're just waiting for you to go and grab them.
And I think most companies, that's as far as they ever get.
In fact, I've been geeking out on the book Crossing the Chasm right now.
And there's like the five different things, right?
And it's like the innovators are the first ones.
And I think that's where most people's businesses get to the innovators.
And that's where they stop, right?
And the second phase is like the early adopters,
but these people aren't like you have to start the second phase.
You have to learn how to like create a customer,
right?
Like,
like when we first launched ClickFunnels,
like the internet marketers who knew what funnels were like,
sweet,
I'm in.
And they came in and they got ClickFunnels early adopters.
Right.
But then there's,
after that was done,
like,
like we ran out,
it was like being in a Ferrari on a dead end road.
Like we ran out of road and also like, we got all the internet marketers like oh crap now what
and it was like okay now we have to create customers like we have to change our messaging
create our front end price like they do things so that when someone comes they they don't come
with the desire ahead of time but they listen to the message and also it's like oh i need a funnel
like if you look at even strategically the dot-com secrets book was to get the early adopters people
who understood funnels were like here's like, here's my strategy
of funnels. We got them in. And an expert secrets was like, Hey, do you have talent? Like, are you
going to, do you have ideas or, or advice or things you can make money with? Right. Um, that you can
share your advice. Like, like people like, Oh yeah, I do. It's like, cool. Well, you need a
funnel to be able to get that message out to the marketplace. And so we created customers from people, and that's kind of the second phase.
And I don't think most people ever get to that where they're in the phase of creating customers.
They're getting the low-hanging fruit, the early adopters, and then that's the business, and they hit the ceiling and never get past it.
And it's realizing the next phase is like, okay, how do I create customers?
How do I create the desire so that they will come from where they are and come to the next phase. And I feel like just from my standpoint, like we just finished, like
we're kind of at the end of the early adopter phase and we're now making the leap to like the
early majority, which is, which for me, this is like the big, my big challenge is crossing the
chasm. We can talk about it later if we want to, but like that's the next phase that I'm in. And
most people never, you know, it's taken us six years to get to the point where we're done with
that phase and moving to across the chasm, which is scary and exciting.
Well, that's kind of what I want to end on, actually.
Oh, cool.
I want to end actually quick here.
This is a very interesting Eugene Schwartz lesson that I think is quite apropos to what you're talking about.
And you remember, you know, the audience awareness scale, right?
Yes.
You know, so he's got two things in there, you know, the audience sophistication scale and the audience awareness level.
And the audience awareness level goes all the way from like problem unaware.
Right. So actually I should put. Yeah. So problem unaware.
So imagine, you know, you got a guy who is living in the aboriginal bush and he doesn't even know that there is such a thing as phones.
And you're like, hey, here's's an iphone well he's not even aware
that he has the problem that he doesn't have a phone right and then you got guys who are problem
aware and then you got solution aware and then it goes all the way up to most aware right which is
like a guy who's like hey all you have to do is tell me that there's the new iphone coming out
i'm in and right I'm camping out.
I'm going to be in front of the iPhone store for two weeks so I can be first, right?
So as Russell was changing, he was dealing with guys who were sort of like solution aware
and sometimes even problem aware.
But as he was expanding his marketplace, he had to kind of reach out to these other areas.
But what you have to also understand is that
as you go across this whole spectrum,
this area is almost always where the biggest money is,
but it's the hardest market to talk to
because the messaging is so much more difficult.
Yeah, it's like each step in that, like it's, because it's because people like well how do you shift it
and like it's it's the words it's like language um i remember dean graciosi called me one day he's
like this is the weirdest thing he's like i'm at my wife's hairdresser and the hairdresser's talking
about this thing called click funnels and he's like calls me he's like you've done something
nobody else has ever done because my hairdresser is talking about your company right now but it's
like again if i walked a hairdresser like you want a funnel that like for my hair like how does that
work it's like no we we had to speak differently to those audiences and as we go further out
to different audiences we change our language patterns because we have to speak to them in a
way that they understand and then we and then we bridge the gap right then we take them through a
bridge that helps them understand like oh that that means funnel and this is why you need that
thing and that's right. So much fun.
They're not even going to know what a funnel is.
Yeah, exactly, exactly.
By the way, another really interesting book people can read,
so sort of like a spiritual sequel to Breakthrough Advertising
was one written by some of the guys at high level in Agora
called Great Leads.
And they talk about, yeah, it's actually a fantastic book,
and it shows you six different ways to talk about those different audience, to talk to those different audience awareness levels.
Very, very good read for people.
Okay, now, so this one is, I know, I want to get into the thing that you talk about, about crossing the chasm.
And I think that's a nice one to end on here.
And actually, because I wrote it as your plan to reach the billion dollar level.
And I think that's kind of the same question, really. Right. So but before we get to that,
I want to ask you what your three biggest personal lessons were in this journey in this
entrepreneurial journey. And you can even talk about some of your sports stuff, too, because
I know some of that applies. Yeah. Right. So what would you say those are?
Man,
I would say to begin with is like entrepreneurship,
like building a business is like the best personal development seminar you'll
ever go to.
Like all your problems get shoved in your face and it gets bigger and bigger.
It's like,
and you deal with it or you go broke.
Oh yeah.
It's,
it's,
it's tough.
But what's cool about business too it's kind of like
i have a lot of friends who are having their first baby right now and i remember our first
babies came and we've got five kids now but when the first come you're so scared like what am i
gonna do the baby shows up you're freaking out awesome the baby comes out and it sits there and
sleeps for 18 hours a day you're like oh it's just sitting there like okay this isn't that bad you
know and then it starts growing and growing and and what's interesting is that your capacity
to handle a baby grows as the baby grows, right?
So right now I've got my twins are 14 years old, and it's like, man, they stress us out.
Teenagers are so much harder.
But it's like if they would have came out at 14 years old, it would have crushed us.
We would have been destroyed because we weren't prepared, right?
But our capacity to handle the problems grew as as as the kids grew.
And I think, you know, I look at like the stuff I deal with on a daily basis right now, like six years ago would have destroyed me.
Like, I'm so grateful that, you know, that I had six years to grow in capacity to handle the stuff.
Like, I mean, it's it's ridiculous, but that's why business is so much fun, too.
And it's exciting. So what was the question again?
So the three biggest personal lessons that you've learned along the way. And again,
this can be from your sports career, from your parenting and from your entrepreneurial journey,
because I think they're all related. As you said, you know, business is the best personal
development seminar you could possibly attend.
These things are not unrelated.
They are all, it's all one life, right?
You know, and things that I learned in the military definitely applied, you know, to my life of business.
And I'm sure things that you learn in the sporting world and in parenting have also applied to business as well.
So it sounds like the first one is, is that you had to
learn how to grow along with the challenges because the challenges are not going to get
easier. They're actually by definition in life going to get more difficult. And I think, well,
let's just be really frank and blunt with everybody listening. Look, we all age people. We all age.
That means that baked in to the formula for life itself is increasing difficulty no matter what.
And if you think you're going to insulate yourself in some bubble, you know, everybody has this.
They get an entrepreneurialism saying, well, what's going to happen is, is I'm going to make a whole bunch of money.
Then I'm going to sit on a beach, sip an umbrella drinks and all my problems are going to go away.
Well, guess what's going to happen? You do and i i tried there here's what happened i got fat sick and and it was and i
became this this horrible disgusting person that i was not proud of and i was going to die if i
carried on with that path this is the way the universe is designed guys it's designed to
continue to get more difficult and to challenge you more. Would you agree with that?
A hundred percent.
And some people not because they like, they cave and they go and they sit and watch TV
and they just like, I'm going to tap out and sedate themselves to like, so they don't hear
the voice, the calling, whatever it is that's like pulling you, right?
Because I think all humans have that.
I think it's inherent from our creator that like, there's this thing that to want to do more and we want to contribute and we have this thing.
But the majority of people, they try to sedate it, right?
They say it with TV, with drugs, with alcohol, with pornography, whatever it is to get that noise out because there's pain with that.
Like, man, it is painful to walk out.
And I'll tell a story that maybe this kind of ties into the second one but but um we were about a year into click funnels and and um you know this is all of our first rodeo
like it was todd's first time building an app that's big and all these things and and i remember
when we first built it he's like he's like i'm pretty sure that like you know the way i built
it will handle about 10 000 customers and we thought maybe that'll take you know a couple
years and within a year we're 10 000 customers and sure enough, about a year in, things start happening.
And the site would go down for half an hour.
And then they get it back up.
And then all these problems and all these things.
And it was just so much stress.
And I remember I got asked to speak in London to talk about ClickFunnels.
So my wife, my kids, my family, we fly to London.
As soon as we land at the airport, I get out.
I'm trying to get my phone connected and get a SIM card or whatever. As soon as it gets in, like my phone is just like,
like on fire from like, and it's all these people who I knew and they, I thought they were my
friends, but as soon as, but click phones went down and they were not like, like they were like
pitchforks were out there ready to kill me. And I'm like, I don't know what's happening. And so
I remember I messaged Todd and I'm like, what happened?
He's like, we've been down for two hours.
He's like, we can't figure it out.
He's like, if we're able to recover from this, then I don't know, something.
But I just remember him saying, if.
And I was like, wait, if?
It wasn't like when.
It was like, if.
And I'm like, oh my gosh.
I don't even know how to deal with this.
I've been there.
I've been there.
We're in a car and we're taking the kids to the hotel.
And they're all excited from London.
And I'm stressed out.
I don't know what to do. And we finally get to the hotel. And we're in a car and we're drinking kids the hotel and they're like all excited from london and i'm like stressed now like i don't know what to do and finally get the hotel and we're talking and everything's still down and like facebook and like everyone's like
like literal death threats like it's crazy like how crazy people get and like and just everywhere
and and and and all i wanted to do was like you know and i'm a mormon so there's not many things
we can do this today like let's go get some ice cream right and i was like what do we do
and uh i remember that moment i was just like i just want to hide but i was like i don't think any things that we can do this today? Like, let's go get some ice cream. What do we do?
And I remember that moment. I was just like, I just want to hide. But I was like, I don't think that's the right, I don't know. And I don't think that's the right thing. I think I need to talk
about this and I shouldn't like act like it's okay. Cause it's not like I gets. And so I decided,
so I went to our Facebook group at the time. I think it's still archived and they probably find
it. But I did this video from the hotel room and I was like, click phones is down and it is not acceptable. And I, I am pissed at
myself. I'm pissed at my team. We're all pissed. Like, like this is not okay. And like, I just
went out, like all my sites are down. I'm losing money. You're losing money. I understand it's not
fair to you. It's not fair. Like, and I just owned it publicly live streaming. And, um, and it was
scary. I'm like, I don't know what's going to happen. I'm gonna keep you guys appr you guys apprised but we're doing everything we can and and i and it is not acceptable and i am
so sorry and we're gonna fix this and and i just led with that and then and then got facebook live
and probably bawled my eyes out like i don't know if we're gonna fix this like you know and um and
luckily i've got an amazing team back home and they're they're killing themselves you know it'll
be a whole it'll be a good chapter in the bootstrap book someday uh but everything went on but i think about eight hours and they got it back up
and i remember if we got back up then it was you know it got stable then then um we're just like
oh no what's going to be the the damage from this and the fallout and i remember um you know we get
graphs every day of like how many people signed up and we will leave like just you know those
kind of numbers and and man during that little that thing like our number of cancellations almost non-noticeable like like and i was just like i
i can't like if we went the other way around and hid behind it people wouldn't trust like who knows
how like what would happen um and uh that was just such a good learning moment for me like we can't
hide behind stuff like in today's world like we we just have to come out front. And, and so like that was a year in.
And then luckily,
you know,
from that point,
we had some other good partners who came on,
like Ryan Montgomery,
who came and like helped us stabilize things and figure out all these things.
And,
and,
um,
you know,
it's,
it's been pretty stable since then,
but like,
it's just those things,
you know,
that,
that you learn of like,
don't hide,
like it's,
you know,
don't stay.
And I think it all, in all aspects of life, that's like a lesson. Like, don't like, like as soon as the
coming gets hard, like, man, your brain's going to be looking for a million different ways to say
no, or like, I don't want to go that way. No, no, no. And, and like, man, everything good always
comes from like going to the eye of the storm and pushing through it. And, uh, even though the
pains is like, if I, if I sedate or if I go, if I check out, um, it's going to be good, but it's, it's not a, it's not a way to live life anyway.
So, you know, dude, it's funny you say that I was just shooting a video about exactly that,
about how everybody is kind of opiating themselves these days, you know, through,
you know, the, the dopamine hits of social or, you know, whatever it is. I mean, you know,
everybody's got their, their drug of choice now, you know, again, I mean, you, you know, you're named a lot of them, you know, binge watching pornography. I mean, everybody's got their drug of choice now. Again, I mean, you named a lot
of them, binge-watching, pornography, actual hardcore drugs. I mean, there are people now,
there's so many people that are hooked on fentanyl and heroin combinations. And I mean, it's just,
it's a really ugly cocktail of what's going on. And I want to kind of interject and maybe
posit what I think another third lesson is
for you. Let me, I'm actually going to ask you a question. Were you raised in Mormonism or did
you choose to convert? I was definitely raised in it, but I also had a very definite like point
where I chose it. You know, there, at least for me, I think there's always a time when a storm
comes and you got to decide what you really believe. Definitely had that. So yes and yes. And I would say, I would just kind of hypothesize
that that played a huge role in your personal development because you guys are not allowed
to involve yourselves in any of those sedation methodologies. They encourage a very morally
upright life. And I have to say, being,
you know, a veteran of the military intelligence community, I actually got to know a lot of Mormons
because Mormons go out there and they get their language training as missionaries. So there are a
lot of Mormons in the military intelligence community. And I got to say, like, almost all
of the Mormons that I worked with were really solid dudes who were like just, you know, genuine, sincere people,
you know, who wanted to live their life correctly and, you know, and legitimately wanted to be kind
to people. And I know you've got people like Bill Maher out there, you know, saying all kinds of
really nasty things about Mormonism, you know, haunted occult and stuff like that. But my
experience with Mormons has been nothing but very positive.
And it would seem to me that,
that your choice to,
to,
to really,
even though you were raised in it,
to,
to decide to take that on very seriously must have also been very pivotal for
you and your personal growth.
A hundred percent.
So,
I mean,
you think about like that,
I did go on a mission for two years for the church. And like, I went when I was 19 years old, which is typically for most people,
that's the time when you're in college, you're partying, you're drinking, you're like,
I think all about yourself and you go out there on a mission and like, you can't do anything for
yourself. Like you get a name tag where literally I was elder Brunson. Like my name is gone. Like
I'm not even a, you know, and, and you're out there every day serving other people during
typically the most selfish time in someone's life. And for two years, that's the lens you look at things.
When you come home and I always tell people like, I'm so grateful I made money after the mission,
because who knows what happened, you know, like, uh, and we have, we both of us have friends that
made a lot of money really young and it destroyed them. And so it's like, uh, you know, it's just
super grateful that I had that lens to, you know, just, I don't know, lens of learning how to serve people before yourself, which is, you know, unfortunately, most people don't have that opportunity.
And, you know, on a mission, you're kind of forced into it and, you know, you learn to love it.
So, yeah.
Well, it's funny for me.
I went through, I mean, I was, you know, even though my family was Catholic, you know, I was kind of raised around atheist agnostics, you know, I became, you know, sort of what I would call now a pantheistic
spiritualist. But over time, I've become more and more, you know, rigid in that, you know, I mean,
I've explored, you know, all of the different worlds religions. And I mean, I, you know, the
one thing I haven't decided yet, if I'm going to settle in any location, I still need to listen to
your, you know, your, your Mormon apologetics video that you made. I'm super curious about that. I need to make a point of
hearing it because I mean, I'm, I'm open to it. I'm open to it. And when I see people who are
living a life that represents, you know, genuine service for other people, like, I don't know if
you ever heard of this guy, father Gregory, who has this thing called Homeboys Bakery. And he was giving, and basically
what he does, he takes these kids who were, you know, they were in prison, and he gives them jobs
at a bakery, and then helps teach them how to be decent people. And I saw that and man, I can't
help but get choked up when you hear about something like that, man, because when you hear,
when you see somebody living their life that way, and when you know what the cost of living your
life the other way is it makes you really take those kind of things seriously and even though
religion gets a bad rap because yeah you know there's a lot of crazy stuff happening in organized
religion the the notion that that sin you know however you want to label that, destroys your life is an observable phenomenon,
man. I mean, you can see it. I mean, when you do all of the things that you're, you know,
quote unquote, not supposed to do, and all of the religions of the world tell you not to do
a lot of the same things. And when you see what happens to people who live their life that way,
they think they can get away with it, right? And then you see what happens to people who live their life that way and they think they can get away with it, right?
And then you see what happens to people who live their – and I'm talking about people who are, you know, like the weak, oh, I'm trying to be a nice guy as a way to manipulate people.
That's a bullshit thing that some people do, right?
I'm talking about guys who are like, hey, I'm going to make myself a strong person and I'm going to do good in the world.
When I see people like that, I'm like, that is the path
that we all need to be walking down.
And the more of us do that, the better the world is going to be.
Yeah, I had someone recently tell me,
learn about my beliefs and stuff and just,
but they're like, man, that must be really, really hard. And then at the same time I looked at their life and I was like looking at the path
they've, they've gone on and not to judge them all, but I'm like, that seems so much harder.
Like, yeah, I don't know. Like maybe, but you know, I'm grateful for the path and I'm going
to stay on it. So what's up everybody. This is Russell Brunson. I've got something really cool for you today
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Good for you, man.
Good for you, dude.
I mean, I'm blessed to see your example
because you're yet another person I can look at and say, hey, here's a guy. And your life is harder
than mine, man. Your company is doing way more volume than mine right now. You have kids to
manage. You do all these extra things on top of it. And I'm like, man, I want to learn how Russell
is managing all of this stuff. You know what I mean?
Because, I mean, you're younger than I am, but you figured some things out that I haven't figured out.
I want to learn that, and I'm a moron if I don't learn it, right?
I mean, this is where the egolessness has to come in.
If you want to be better and better and better, if you want to truly achieve greatness, you've got to be really straight with yourself about what you can and can't do.
So let's kind of tie this up now with this
crossing the chasm thing, man. This is, uh, you know, um, I don't know if this is something that
could be covered briefly, cause I imagine it's going to be a pretty complex thing, but, but what
can you say about that? Yeah. And, and I'll play some of my thoughts. I don't know all the answers
yet. Um, we're on that journey right now. Yeah.'s it's fun though because it's like for me um it's been interesting as i've gone on
this journey too um and maybe this ties back to last question as well but like um you know and
i'll tie back sports like when i was wrestling for a long time like i was it was me i was the
all-star i was out there wrestling it was my thing thing. I'm a hand raise. I loved it. And now that I'm older and I've got kids now,
like my kids wrestle and like,
it's,
it's hard.
The transition from like all-star to coach is really painful.
Right.
Cause it's like,
I want to be on the mat.
Like,
ah,
they're doing things wrong.
And like,
and at first it's really painful.
And then eventually,
like for me,
my kids,
it's my,
they're my twins,
third year in wrestling.
And this year was like so rewarding.
Cause the stuff we're working on,
they're finally getting it.
And like to see them get their hand raised actually felt better than my own hand raise, which is. And this year was like so rewarding because the stuff we're working on, they're finally getting it.
And like to see them get their hand raised actually felt better than my own hand raised,
which is weird.
Cause I was like,
that's been the green.
My life is getting my own hand raised.
And with business was similar.
Cause like the first two years of click funnels,
like I was the all-star,
like,
like people like,
how big was your funnel building team?
Like it was me.
I built the funnels.
I wrote the sales present.
Like Todd was doing the software.
I was doing everything else.
And I was the all-star. Like I'm doing the webinars. I was doing everything else. And I was the all-star.
Like I'm doing the webinars.
I'm flying around the world.
I'm speaking.
I'm doing something.
My hand's getting raised over and over and over again.
And as we started growing, it started getting harder and harder for me to handle that, right?
And I remember three years ago, I was like this spot where it's just like the pressure was so much.
And I was just like at a breaking point.
I'm like, I don't know what to do this.
And,
and I can't,
I remember where I was at.
It was some other conversation,
but the pop,
the thought that popped in my head was like,
you have to transition from being the all-star to being the coach.
Like the time I'd hired a couple of people and they,
they would go,
they'd write copy for me or they'd build a funnel for me.
And like,
they do it.
And,
and I felt like it was like Michael Jordan,
like, you know, there's, there are people goes up to take, to, to shoot a shot. He's like, I shoot, they'd write copy for me or they'd build a funnel for me. And like, they do it. And I felt like it was like Michael Jordan, like, you know,
there's their people goes up to take, to, to shoot a shot.
He's like, I shoot, they're grabbing, just dunk on him.
Right.
And I felt like I was doing that.
Like my team would come in and they, they get some like, Oh,
this sucks.
I go and just leave it all and rewrite it and fix it all.
And like, Oh, I'm an all-star.
Look how good I am.
And it was holding me back and them back and everything.
And I was like, I have to make this transition to,
to being the coach.
Right.
So that was this, the whole second phase was like, you know, and again, first it's hard.
But now I'm looking at my team now.
My team is getting so good.
And, like, they're producing stuff and they're creating without me.
And it's like, now they launch something.
I'm like, oh, like, it's the same thing.
Like, it feels better getting your hand raised when your team's doing it now.
It's interesting.
Well, you've got a great model really quick.
I just want to interject from wrestling. You know, I mean,
Dan Gable was kind of seen as the greatest wrestler of all time.
And then he was,
now he's kind of universally recognized as the greatest coach of all time as
well across all sports. Right. I mean, I, you know,
there are very few people who would deny that Dan Gable, you know,
is the best coach of any sport of all time.
Right.
It's hard.
Like, think about how many people, like, making a jump from that.
Like, how many great athletes never become coaches?
You know what I mean?
Like, it's, it's a, it's a, and I think, excuse me, a lot of it is the ego, right?
It's, it's, it's been really hard for me at both coaching my kids and then coaching the team.
Like, there's this ego thing. You're just like, I can do it better or whatever. And it's like,
it's so hard. And so anyone that can make that transition from, from all start a coach,
like I have so much respect for him. Cause it, it's, it takes a lot.
Ego is great, man. Cause I tell you, yeah, the ego battle is probably, you know, the, well,
I mean, that's the, that's the battle, the battle right because that because the ego kind of drives you that pride drives you so much in the beginning it's the fuel initially
it's it's the reason why i want your hand is like the eagle's the driving force initially and then
it becomes the thing that holds you back in the next phase you're like what like you were such a
great friend over here now you're screwing me over what just happened well this is the genius of the
design of the universe right it's like every time
we think we've got it figured out it's like nope you don't because you know whatever designed this
whatever your cosmology of the universe is call it god or whatever is infinitely smarter than you are
and it's going to come up with so many ways to trick you and keep you off balance that every
time you think you got it
dialed in there's going to be a new challenge that's going to come up it's it's and it's and
you have to you have to love that it's kind of beautiful right because i mean that's what keeps
life interesting it would be so dull without it yeah it's so much fun hey everybody this is
russell again and really quick I wanted to invite you to join
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