Marketing Secrets with Russell Brunson - Is It A Funnel Or An Hourglass?

Episode Date: November 18, 2019

A message from Annie Grace about the deeper meaning behind a funnel. On today's episode Russell shares a video from his Inner Circle member Annie Grace about when she discovered the significance of a funnel versus an hourglass. Here are some of the awesome tidbits you will find in this episode: Find out why Annie Grace was discouraged when she realized she couldn't have an impact on everyone she wanted to. And see how realizing the significance of an hourglass versus a funnel helped her feel good about her level of impact. So listen here to find out what Annie Grace means when she says she's an hourglass. Transcript - https://marketingsecrets.com/blog/259-is-it-a-funnel-or-an-hourglass Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today I'm really excited because I'm going to actually be sharing with you guys a video from behind the scenes of the Inner Circle meeting. So some of you guys know Annie Grace in our community who is one of my favorite people. She shared something at the last Inner Circle meeting talking about a funnel versus an hourglass and it had such a profound impact on me I wanted to republish it here. So with that said, when we keep the theme we come back, um, I will share with you guys

that, that, uh, that video and that message. And I hope you guys love it. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone. All right. So we are back. Right now we're going to move to the next segment of the show, which I'm really excited for.

This is called Tales of a Funnel Hacker. This is where I'm pulling out really cool stories from the community. These sometimes are people who speak of Funnel Hacking Live or maybe they're in my inner circle. Maybe I hung out with them at the restaurant. There's just a cool story that I want to share. And this one is someone who doesn't know I'm sharing this yet, so I'm kind of excited. But as you guys know, I have my own Inner Circle coaching program. It's $50,000 a year.

We had 100 people in it. And this year, I actually shut it down, which if you listen to the Marketing Secrets podcast, you've heard that story before, which was a really hard and painful thing for me to shut down. But it was something that we needed to do to focus on where we're going. But basically, every single entrepreneur in that group needed to do to focus on, uh, on where we're going. But, um, uh, basically every single entrepreneur that group gets to come and they have 30 minutes on stage here in our office to present what they're doing in their business and stuff like that. And I want to share with you guys a little clip from my friend, uh, Annie Grace. Uh, she is, um,

yeah, one of my favorite people in our, in our inner circle. And, um, she, she shared something that had such a huge, profound impact on me. I remember after she said it, I just sat there and I was like, oh my gosh. I kept thinking about it. The next day I thought about it. The next day I had her, like, there's another group that came in. I had to, like, retell it again. And I want to share with you guys because it's such a big, important thing. For those of you who don't know Annie, Annie, she's written a bunch of different books.

I can't tell you. I have another cool announcement about her I can't announce yet. But, yeah, I can't yet. No, have another cool announcement about her I can't announce yet. Yeah, I can't yet. No, okay, I almost got in trouble. Anyway, she's awesome. But she wrote a book called The Alcohol Experiment. She has one called The Naked Mind.

And she helps people to break the chains of alcohol addiction. And her books are amazing. Even if you're not addicted to alcohol, they can help you break the chains of any addiction. Because it helps you understand the psychology behind it and NLP and all the stuff that affects your brain that causes and addiction. And she is just an amazing person who's changing so many people's lives. And in her circle, she's talking about her business and she's trying to help all these people. And she's talking about she's got a certification program coming and all these things they're doing. And she's selling thousands of copies of her books. And she's on TV and all these things that are happening. And I think sometimes we're all excited, but then you see,

like, man, I'm selling all these things. Not everybody's having success. And you get frustrated and they're like, there's always that, that piece of it. And, uh, this insight she shared, um, had such a profound impact on me. I wanted to share with you guys. So I'm gonna show this clip. It's about two minutes long. Uh, if you guys want to see it right now, this is from Annie Grace during her inner circle presentation this year. Really? I have been struggling a lot with this idea of a funnel since the very beginning on a personal perspective. So, you know, I've sold multiple hundreds of thousands of books. And I'm like, oh, my gosh, of all those, you know, 250,000 books, how many people actually read it?

Right. And then how many people do they finish it? And then how many people does it touch and how many people? And it gets so small to the point where, like like the people who need you and the people you're impacting feel so so so small and so um brian was like well it's kind of like the parable of the sower like you you sprinkle the seed and some of it falls on it's just how the universe works some of it's going to get choked out some of it's going to you know spring up some of it's going to do these things it's like okay it's just how the universe works i just have to make peace with this idea and um we just opened the snake in Mine Institute where we've certified 60 coaches to go and kind of do this work in the world.

And I was driving back from that training. I had just dropped my team off at the airport, and I was really thinking about that. And I was like, oh, my gosh, even in that room, you know, 60 people came. But, like, how many of them are actually going to create these businesses that do something and go somewhere in the world? And it's just going to get smaller and smaller. And there's probably only going to be like five of them that are like the breakout people that impact other people. And then all of a sudden, I just remembered the second part of that verse. It was like, but the seeds that actually spring up will reproduce 30, 60, 100 times.

And so all of a sudden, I saw that it's not a funnel. It's an hourglass. And I wanted to share that because that's what Russell's doing too, right? Like it's, there's, you know, of all the people Russell touches, there's only a few, but then you look at the people in this room and we're the hourglass, you guys, we're the people who are like. And then the next thing I wanted to share, think so good for me and it's it's something that like I remind myself of all the time as entrepreneurs we are as Alex Sharfman says momentum-based beings we are forward focused we want the next thing we are going to the next place and, a practice that like I, I do and, and something that just really speaks true to me is, is this quote.

And I think if we can just say this to ourselves and have the tension of wanting the next thing, but also knowing that in this moment, we have arrived in this moment. We are here in this moment. Our destination is in each step and each moving forward is so powerful. And sometimes when you just get stressed and thinking about the next thing, just remember, like we've already arrived. You guys were already here. This is the stuff. So I wanted to share those things. Whew. Um, isn't that an awesome message? I think that, um, you know, I, I've, I've felt that sometimes before where it's just like, like man we're doing all these things we're trying we're spending so much money to put our voice out there our message out there and

and sometimes it is discouraging when you look at it like oh but like you know we sold you know i see people a lot of times in the the click funds facebook group like there's 250 000 people there why is it only 100 000 members what's wrong with everybody else or you know like we sold i don't know three four hundred thousand copies of the of the dot-com secrets and expert secrets books. And it's like, but why, like how, how's only a hundred thousand members and then from those members, like how many are having success? And like, and you look at that and it can be, it can be frustrating sometimes. And then when she pointed that out and said, no, it's not a, it's not a funnel. It's an hourglass that the people who, who do take hold, those are the ones that grow. Like that's,

that's what gives you the inspiration. That's really what I think for all of us, like our calling is to go out there and be as loud as we can put our voice out there, put our products, our services, like putting it out there. Um, and, and try to change the many people's lives as possible. But the ones you do touch, um, the ripple effect from that, um, that's why we, that's why we do this. Um, and so anyway, I hope that that helps any of you guys who are, who've been going through this process, who may be struggling or maybe, maybe you haven't figured out like, like, you know, I hope that that helps any of you guys who are, who've been going through this process, who may be struggling or maybe, maybe haven't figured out like, like, you know, I think especially like if you guys taking the disc profile, like I'm very high ROI, like is that my highest value?

Like I need to see a return on investment or else I don't want to do it. For any of you guys who sometimes get frustrated, like I created this video, I posted it and we had like 13 people watched it or whatever, you know, and you're frustrated because it's like, you're not getting the traction you want yet. Um, it's like, it's okay. Like you gotta keep putting the message out there and keep putting it out there and keep putting it out there because you're sowing all these seeds, you're frustrated because it's like you're not getting the traction you want yet. It's like, it's okay. You gotta keep putting the message out there and keep putting it out there and keep putting it out there

because you're sowing all these seeds, you're sowing all these seeds, and the right people are gonna find it. They're gonna hear your message. They're gonna take that thing, and that's what's gonna blossom. That's what's gonna change the world. And so that's my message to you guys from Annie,

and I'm gonna continue through Marketing Secrets Live to try to find some of these cool experiences like that where there was 30 people in the room there with Annie that heard that, but it's something I want to share with the entire world. I'm going to try to find some of those segments to share with you guys to really give you the impact. I hope you guys enjoyed that. If you did, post down in the comments down below. Say, Annie, thank you so much for the hourglass analogy. I think it's amazing.

That's it for the second segment of the Marketing Secrets Live show. We need our drum. We need a band. We definitely need a live band right now. Hey, this is Russell again. And really quick, I want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers,

people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things

wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com, get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5,000 other insane fun funnel hackers talking how to grow their business sharing all the best marketing secrets things are working today you gotta go get your tickets now at funnelhackinglive.com thanks so much and i'll see you in nashville