Marketing Secrets with Russell Brunson - Is It Okay To Pursue Worldly Goals?

Episode Date: January 31, 2022

In a recent episode of his podcast, Russell Brunson discusses the pursuit of worldly goals and shares a powerful message he received from Brooke Castillo on the topic. Russell begins by introducing Brooke Castillo, an entrepreneur who has built a successful coaching business. He highlights her impact in certifying coaches and praises the quality of individuals who go through her program. He then delves into the topic of pursuing worldly goals, acknowledging the challenges associated with it, especially within certain cultural and religious contexts. Russell reflects on his own journey and how hiring a coach helped him align his business goals with his spiritual mission. Russell shares Brooke's message, emphasizing the importance of worldly goals in personal evolution. He highlights how setting ambitious goals requires overcoming self-doubt, fear, and societal pressures, ultimately leading to personal growth. Brooke's message underscores the idea that individuals are inherently worthy and capable of pursuing their desires. She encourages embracing discomfort as a sign of progress and emphasizes the significance of pursuing big goals. Russell relates this message to biblical teachings, particularly the parable of the talents, which illustrates the importance of utilizing one's gifts and talents to their fullest potential. He concludes by affirming that individuals are called to pursue greatness, even if they feel unworthy or unprepared. Russell encourages listeners to step into their potential and embrace their desires, acknowledging that the journey of personal growth is ongoing. Overall, Russell's discussion highlights the transformative power of pursuing worldly goals and the importance of aligning personal aspirations with one's spiritual journey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, good morning, everybody. I hope you are doing amazing. Today's episode, I want to talk about worldly goals. Should we pursue them? Should we not pursue them? And also share with you a quote I got from Brooke Castillo. She sent me as a personal message and it was amazing. So I thought I would share with you guys here.

So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so some of you guys know Brooke Stilo. She is amazing. She's someone I had a chance to hang out with. When was that?

A summer ago or two summers ago? I can't remember if it was during COVID or not. Anyway, it's all a big blur now, but she's someone who's built an amazing business. In fact, it's interesting. She has a program where she helps coaches to become better coaches, and then she certifies them.

And anyway, she's killing it. She's doing awesome stuff. And on top of that, what's really, really amazing is that the people who go through a coaching certification program, how good they end up. I think we hired 10 or 12 of them that work with our Two Common Quebec students, helping them on the mindset side of things, and they are amazing. And anyway, so shout out to Brooke. She's amazing. But anyway, she's probably gonna hear this and is gonna laugh that I'm even posting this. But as you guys know, I'm working on my new book and I'm having so much fun with it.

And I've shared a little bit about the last couple of podcast episodes. And she messaged me yesterday saying, Hey, I listened to your podcast episode and she had some ideas for me and they were so good afterwards. I'm like, this is literally going to be in the new book. I hope that you're okay with that because it was so good. Um, and so I want to share with you this here because I think it's, um, it's important. It's something that most of us probably struggle with. Uh, maybe not everybody, but a lot of us do. And that's like, should we be pursuing worldly goals? Right. And this is tough, especially for me and for my background and for my culture. Right. A lot of you guys know I am, uh, we're, I'm, we used to call ourselves Mormons, but we're not supposed to call ourselves Mormons. We call ourselves members of the church of Jesus Christ of Latter-day Saints. So, um,

and so even within that culture, for sure, people, you know, a lot of times look down on, or they don't believe we should be pursuing worthy, worldly, sorry, not worthy, worldly. It's hard to say that word. Worldly goals. And so this is kind of the conversation is like, well, should we be doing those things? You know, like, should we only be focusing on spiritual goals and, and things like that? Or should we like, is it okay to even do those things? Right? Like I have people more often than you'd believe, not just within my church, within, um, most Christian denominations where they struggle with like making money. Is it bad? Is it evil? Am I, am I going to go to hell? Like what's the, you know, all those kinds of things. And it's interesting because for me, um, I didn't

know this or believe this for a long time until I hired, um, actually a really good coach who pointed out to me, just showing me how showing me how aligned like the goals I'm pursuing in business where they were with like what I believe is my spiritual mission. And for me, it gave me permission to push harder and to try harder and to put more effort and energy into pursuing my worldly goals, right? My business goals, my desires to make money and to grow a company, all these kinds of things. And so anyway, she's, the way she said it was just so cool. And, um, anyway, so I'm just going to, I literally transcribed it. That's how good it was. And I'm going to read it to you if you're cool with that. So specifically talking about the pursuit of worldly goals. And so she said, the reason why

I think we're in this world is to evolve ourselves both mentally and spiritually. And the worldly goals are what can allow us to get there. Because if you think about it, when you set a million dollar goal, you have to get over all of your self-doubt, all of your fear, all of your worries about what other people think about you. And one of the things that I often say to my students is that you have to have the ability to believe in yourself.

You have to have the ability to know what you're capable of. And I think a lot of people have a tough time with that because they think that they're gonna be too arrogant or they're gonna be thinking too highly of themselves. And one of the things that I tell them is that you didn't make yourself, right? You're not the one that created you. So it's not really up to you to judge. It's up to you to accept that you are a hundred percent worthy and a hundred percent capable. And the

desires that you've been given to you in your heart are the map to where you need to go. And when you don't pay attention to those desires, you are smaller than what you're meant to be. There's a huge escrow out there waiting for you. And if you don't claim it, then nobody will. And so it's fun to have money goals and it's fun to have business goals just because of what they require you to do to evolve. And the other point is I think it's super important that as soon as you set your big goals for yourself, even the hall of fame goals, Superbowl goals for yourself, you're going to immediately doubt yourself. You're going to immediately think that you're not good enough. And this is the whole freaking point. If you're not feeling uncomfortable, then you're not feeling

like you're making a contribution to your own life and other people's lives. And I don't think your goals are actually big enough. Okay. So that's what she sent me. And I probably just had her, I should have just pushed play and let you listen to it, but I didn't have her permission. Um, and you know, I want her to keep sending me cool messages like this. So, but hopefully I get that. Like I thought it was so powerful for so many different reasons, you know, partially is because like, should we be pursuing these things? Right? Like I have these desires, like I want to make more money. I want to build a business. I want to grow. I want to change the world. I want to do whatever it is. Right. And it's like, well, who put those desires in us? Right. Those desires, I believe are from God.

They're like the things that are pushing us on this path. They're making us move forward. They're, they're making us go and try to make this world a better place. Right. Um, and so that's part of it. The other thing she said that was so cool was, um, just the fact that like, but you didn't make you right. You didn't create yourself. Somebody else created you. They saw your potential. They put you here on earth. They said, okay, go and pursue this thing. Right. And so like, who are we to judge? Like if they, if God created us and he put us out here and gave us these desires that we need to go do, it would be wrong for us not to pursue those desires, right? And it's funny.

Stephen Larson says something similar. He's like, man, I've done a lot of therapy and work and personal development. He's like, but man, business was the greatest personal development lesson of my life because all of a sudden you're faced with your inadequacies and your awkwardness and your shyness and all the things come up, right? Your fear of rejection, your fear of failure, like your fear of just all the things, right? Everything comes up as you're in the pursuit of your goals. And I think that that's what people understand. Like, you know, somebody else created us. They put us here. They gave us these desires and they want to see what we're going to do with it. And if you read, it's

interesting. If you read the Bible and you read about the parable of the talents, right? And I'm probably going to slaughter the actual story, but you know, God gave, or the master in the story gave people different talents, right? And talents back then were money. So you get one person, one talent, someone else, three, someone else, five, right? And the person with the five talents, when they use it, they invested, it did stuff and it came back and it made 10, right? And the guy with three went and invested and came back as five. And the person with one didn't want to lose that one. So they buried and they hid it down. And then the Lord came back to them or the master came back to him and said, um, you know, basically rebuke the person

and told, told him they were, uh, uh, was it a wise nun or a, an unwise and slothful servant, right? Cause they didn't use the talent they were given. Like God put you on this planet. He gave you a talent. And if you don't do something with it, like he's going to rebuke you, right? Like he wants you to do something with your ability to grow and create and to evolve and to do something. And so I think that, you know,

I would say it's the adversary who's telling us the opposite, which is like, don't pursue those things. Don't try to grow. Like you're not worthy. You're not ready. Like, no, no, no. Like you are, you're worthy. You're ready. You're not, you're sorry. You're, you're worthy. You're not ready yet. What they say, they say that God doesn't call the qualified. He qualifies the called, right? So we've all been called. Most people don't pursue it. Most people hide. They, they shrink. Whereas if you understand

it correctly, it's like, no, you're going to get called, but you're not going to be ready. That's the whole point is for you to go out there on this journey and start learning and start growing, start figuring things out and putting the pieces together, becoming something different, becoming somebody more, right? It's life's not who you are. It's who you're becoming. And it's a constant journey until we die. So it's like, who am I becoming? Who am I becoming? You're moving forward, moving forward, moving forward, forward, trying to become that person. And so I think that's really the goal. So my belief, especially like the way she said, it was just so powerful, but, um, these worldly goals, these things that

sometimes are looked at as negative and they can be negative. I think, I think they can destroy people too, right? There's always with everything, there's the moderation and all things, but it's understanding that like these goals and these desires were put in our hearts by someone that wasn't us, right? By our creator, by the person who created us. And so anyway, I hope that helps somebody out there who's stressed or worrying or trying to figure things out, right? Like it's going to be okay. You're not going to feel worthy. You're not going to feel ready.

You know, you're going to have all the inadequacies. You're going to feel, like she said, like, oh, if I do this,'m gonna people think i'm arrogant they think i'm i'm thinking too highly of myself like no like like you were you were put here to do something amazing so do it step into it you're worthy of it you're ready for it you just gotta step up the plate and take it so i hope that helps um thanks for listening um thank you brooke for your feedback and your ideas she's an amazing person um you know if you don't she's got a really good podcast. It's really good. So go listen to her podcast as well.

All right. Thank you, everybody. Appreciate you for listening. And we'll talk to you all soon. Bye, everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you.

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