Marketing Secrets with Russell Brunson - Is It Taking More Energy Than It's Giving...?

Episode Date: June 6, 2022

A couple questions to help you to have more success and more happiness as you are pursuing your passions. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Pumped to have you here. Today, I wanna talk about the things that give you energy and the things that suck away your energy because it has 100% to do with whether or not you are going to have success

in the mission that you are pursuing. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so I wanted to start off with telling you the story because that's what Russell does.

I tell stories. I know. So I, um, so you guys know I have my inner circle, but then we, this year we created a new level of my mastermind called the Category Kings and the Category Kings. It's people who made at least 10 million bucks inside their business. It's an expensive group, $150,000 a year to be part of it. And it is insane. Like, anyway, like the group's amazing. It's so much fun. But this last meeting we had, I did something different I've never done before. The first time,

obviously, we did it, everyone introduced themselves and everyone got to know each other. But that was the second time we all knew each other. So I'm like, how do we start this meeting? And so I had an idea right before it started. I thought, instead of introducing ourselves or instead of just diving right into our businesses and consulting each other like we do and all that kind of stuff, I was like, what if we step back and got a little bit vulnerable? Which I'm not like a vulnerable dude. That's not like my thing.

I'm not like, you know, tell me about your feelings. I'm just like, what's the mission? Let's go conquer and dominate. Like that's kind of, you know, more my attitude on things. But like last minute I had this idea like, okay, let's do this thing. And so what I had everybody do is we went around the room. I said, okay, I want you to give me three things in your life that are, um, that are giving you more energy than they're taking.

Right. So everything takes energy. Like for me to go and run a, run a five K takes a lot of energy, but for some people like that gives them more energy than it takes. Cause it's like the, the thrill of the fight. Like for me, if I have to run a 10 K, like I'm going to die. Like it's sucking all the energy. I don't want to do it. Right. But for me, if I have to run a 10K, like I'm going to die. Like it's sucking all the energy. I don't want to do it, right?

But for me, if I want to go like cut 20 pounds and go wrestling in a wrestling tournament, like that's going to give me more energy than it's taking. So it gets me excited and I feel energy, right? So the first question was like, what are three things in your life that are happening that are taking more energy than they're giving? And then what are three things

that are giving you more energy than they're taking, right? So it's basically coming down to like, what are the three things you're most excited for and the three things you're dreading the most, right? Because if you look at, if you really look at it, like all the tasks we have, all the things we got to do every single day, um, it comes down to that. Like, is this, is this thing, this task, this conversation, this project, this meeting, uh, is it giving me more energy than it's taking or is it taking more energy than it's

giving? Um, and that's how you're going to feel about the thing, right? If it's giving more energy, you're going to be excited. It's going to be fun. You're going to be happy. If it's taking more energy than it's giving, you're going to regret it. You're going to like not look forward to it. You're going to be like, oh, like anxiety and frustration and like depression or whatever,

whatever term you want to hook to it. But that's really what it comes down to is that, like what's giving you more energy than it's taking, what's taking more energy than it's giving. And, um, what's interesting is that it's not super cut and dry because that, that thing can change, right? It can change based on a lot of things can change by like how well you slept that night before it can change based on, uh, you know, inside of a project, there's some things that probably give you more energy and some things that take more energy, right?

Like right now I'm doing a, uh, writing a script for a webinar that we're doing next week. And like the overall business we're launching as a webinar gives me a ton of energy, way more than second year. I was so excited. Um, and then like when I was working on the slides at first, it was really fun, but now I'm in the part where I, I got the, you know, the four slides that matter, the headline slide, the hotel slide, the three secret slide, the offer stack. Like now that those ones are done now, it's like all the work inside slide, the offer stack. Like now that those ones are done, now it's like all the work inside. And like now building the rest of the slide deck is like taking more energy than it's giving me. So like I'm dreading it. I'm trying to do everything

possible to not do it. I'm like finding a million distractions, right? Uh, even though the project as a whole is giving more energy, this task inside the project is not. And so my mind starts avoiding it and starts fighting it. And so it was interesting when we led the category key meeting that way uh people got really vulnerable really fast and it was it was fascinating because usually the thing they were most excited about was like giving them energy and things they were stressed about was taking energy but now we had this this uh open dialogue where now we could look at everyone's lives individually and it wasn't just like how do we help your business but it's like man how do we how do we continue to have the energy and things that are making you excited and then the things that are sucking the energy like, how do we help your business? But it's like, man, how do we, how do we continue to have the energy and the things that are making you excited?

And then the things that are sucking the energy from you, how do we transition or shift or change those things? So they are giving you energy. And so it's interesting, um, as I've been thinking about that the last little bit, especially the last like probably 48 hours or so is I've got a lot of projects that we're juggling and you know, there's, there's an increased level of stress and anxiety uh with the projects but also at home with some of my kids there's definitely things that are like taking way more energy and they're taking tons of energy and giving zero energy back

um you know and so it's like this this thing in the net whole the net overall right now is um if i look at all the things and add them up there there's, you know, I'm getting pulled more energy away than I'm getting. And so because that's like, I'm tired, I'm, I'm losing motivation. It's hard to keep doing things. But what's interesting is like, this is true to all things in life is like when you're conscious of it, then you can, then you can affect it. You can change it. Right.

And so that's what I've been trying to do is looking at all the moments of my day and looking like, okay, what, like in this spot right now, am I getting any energy? If it's taking energy, okay. If it's taking energy, like what do I need to do to offset it? Like, like the same with one of my kids who drive me nuts. Like, okay, I need to get energy and excitement from this too, because I got to at least negate it. If not make it, you know, a net positive, but right now it's a net negative, right? And so it's going to be really hard. Like, how do we, what do I need to do? What do I need to shift? Like, how do I change our energy? How do I change the situation, the moment, the environment, the whatever it is to shift this around. Right. I'm doing the same

thing at the office, like slides, like I'm working on these slides. Like, like right now it's like, Oh, I can work on slides. Oh, like sucking more energy than it's given me. Like, how do I make this fun? How do I get excited? Cause I need to pull someone in and show them what I've done so far is that I got to talk it out. Do I need to record a video about me? Do I need, you know, be talking about it? Do I need to like do a Facebook live? Like, like getting people excited about the vision, what we're creating. So that it gives me more, you know,

energy to go back and finish the slides. Anyway, I don't know the answer, but the awareness of it is, has been super helpful for me over the last couple of days. And so I wanted to kind of give that gift to you guys is to start looking at the things in your life, the macros and the micros, right? Like the macros, like this project, um, you know, my kids, summer coming up, school happening, um, you know, uh, whatever it is for you, like the macros, like look at, look at those and, and look at it. Like, is this giving me more

energy than it's taking? If it's taking more energy, either you need to kill it, um, or you need to figure out a way to infuse more energy into the moment to at least negate it. So at least, at least it's like it's a net zero as opposed to, uh, to you losing energy. Right. Um, or the other side is just making sure then that the things that are giving you energy that you're doing as much, if not more of those to, to help you to survive with all the negative, you know, the other side of things. Cause it all said and done every single day, we've got X amount of energy. And I don't know if the energy is tied to just our caloric intake. If it's, you know, it's our spiritual or mental or physical, like it's probably all those things together. Right. But we only have so much. And so in fact, this

is, it's interesting. Like I hear a lot of my friends who are more personal development speakers. I always talk about like, you got to fill your own bucket. You got to fill yourself up. Like if you don't fill yourself up, you're not, you know, you're not gonna have the ability to, to fill up other people. And I think, especially for us as creators, as entrepreneurs, as business people, as those who are leaders that are, you know, that are, that are helping and moving and transitioning thousands of people or tens of thousands, some cases, hundreds of thousands or more, like, um, everyone, those interactions, those people, and those things you're doing are taking energy. And so it's like, we have to be very conscious and very careful of it. And so anyway, I just want to share it because it's

given me kind of a new framework to look at all these different things through like, okay, this, this situation, sucking energy. If I stay in this moment, this situation too long, it's going to deplete me and I'm going to just want to give up for the rest of the day. Right? How do I shift this around? How do I change things around? There's a lot of ways to do that, right? It can be excitement. It can be jumping around. It could be talking about it. It could be drinking caffeine. It could be eating good food. Um, you know, back when we were first building ClickFunnels, we were in the heat of it. Like I would go to the grocery store. This is before Healthy Russell came out, but I'd buy a thing of hot tamales and the thing of, uh, of Kit Kats and I would eat chocolate Kit Kats and hot tamales. And that gave me energy.

I mean, it wasn't physical energy or mental energy, but I felt good. I can keep working on slides as long as I was eating those things in tandem, which is weird, but you gotta figure out what's going to work for you. So anyway, hope that helps. Um, sometimes for me just talking this out, it gives me more of a clear picture as well as what to do. So hopefully it's helped some of you guys as well. But ask yourself that question. What are three things in my life that are giving me more energy than they're taking? And then what are three things in your life that are taking more energy than they're giving? Write those things out and start looking at it.

Say, okay, as a net hole, am I positive or negative? Okay, I need more things that are adding energy. The things that are taking energy. Okay, what can I do? How can I change the environment, the situation, the story around this so that it gives me more energy to get me at least closer to break even or, you know, in a perfect world where it's a net positive. And then just look at those things. And if you can do that overall, I feel like that's a way to be able to get more done, to feel better about it, feel good the other night when you're going to bed and you're like,

oh, I feel good right now. One of my favorite quotes from Tom Bilyeu is he said that fulfillment is, um, being happy with yourself when you're all by yourself. Right. And so then the night when you're going to bench sitting there, like, man, I feel good about today. I feel good about what I accomplished. I feel good about the things. Um, I think it all comes down to really understanding and mastering the energy management. So hope that helps. Thanks guys for listening. And, uh, we'll talk to y'all soon. Bye helps. Thanks guys for listening and we'll talk to you all soon. Bye everybody. Thank you for listening to the Marketing Secrets Podcast.

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