Marketing Secrets with Russell Brunson - Is Your Trial Bigger Than Mine?

Episode Date: January 27, 2020

When all is said and done, I think we'll be shocked at how similar all of our problems in this life really were. On today's episode Russell talks about an epiphany that he had in Kenya. Here are some of his awesome thoughts from this episode: Why seeing people fighting for food in Kenya helped Russell gain a new perspective on trials. Why he believes that everyone's trials, while different, are the same in magnitude. And why you should serve your customers with empathy, because you don't know what kind of trials they are currently struggling with. So listen here to hear why Russell believes trials are different, but we'd all be shocked to learn how similar they are in magnitude. Transcript - https://marketingsecrets.com/blog/279-is-your-trial-bigger-than-mine Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to give you a perspective change. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products

and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question, and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I'm outside my yard right now walking around and it's a little bit cold, but I had a thought that I wanted to share with you guys today. And it's the thought about, you know, people all the time will talk about how they're blessed or how lucky they are to live here or to, you know, or to live in this time of all the different things.

And I think it's good. I always think about how blessed I am and I feel beyond blessed. But I remember a couple of years ago was the first time I had a chance to go on a trip to Kenya. And while I was in Kenya, man, one of the most amazing experiences ever. But while I was there, my wife and I, we had a chance to go and build schools with these kids. And I remember walking the very first day we got there and we're sitting there in this

little village and this car pulled up and all these people start swarming the car and in the car the back of it there was like a couple of these bags of i don't know corn or some kind of food and and they dumped them out and the car drove off and all these people start swarming towards and they're getting cups and they're grabbing you know their their um their their food out of it and they're fighting over and stuff. And, and we're walking towards watching this thing happen. And I look over to Colette and she's just bawling. Her face is just, she's crying like crazy. I'm like, Oh, you know, one of those things you're just like, ah, I wasn't expecting that, you know? And I started breaking, you know, start getting emotional and it was really hard. And, and the whole week was, was amazing to spend

time with the kids and, and see them in these humble circumstances where, you know, if they're getting one meal a day, they're lucky. And it's not the kind of meals we eat, you know. And I remember for the first part of the trip sitting there and thinking like, man, why am I so blessed? Why am I so lucky? Why was I born here in America and have all these luxuries and food as much as I as I want and money and, and running water and toilets and, you know, and you know how blessed I am. And then, um, and again, and I am, it was interesting as I started watching throughout the rest of the week, I started looking at these kids out there and I remember my wife and I saw these, these, these kids and they had a tire, a bike tire and a stick and they were playing for hours, like

hitting the bike tire with the stick and having fun and all these things. And I remember looking at these kids and they had the biggest smiles on their faces and they're so happy. And I look at that in perspective to sometimes I see my kids or other people's kids I know who are sitting playing video games on these Xboxes and PlayStations and all these expensive things. And they're angry and they're sad and they're miserable. And I started thinking about that perspective, just like, wait a minute, am I the one that's blessed or are these guys the one that's blessed? Here they are in the middle of nowhere. They don't know about all these other things and look how happy they are. There's not depression there. There's not suicide there. There's not all these things that plague everybody, um, here often. And I just had

this perspective change of like, maybe, maybe they're the one that's blessed. Maybe I'm the one that's cursed. Maybe I was cursed with blessings and riches, richness, all these things. You know, I have different trials and temptations and problems because of it. And, um, it's one of those moments where you're just like, huh, I wonder if, I wonder if I'm seeing this whole thing wrong. And I remember, I remember hearing a quote from somebody, I don't, I can't remember who said it. I wish I could find it again. If not, I'll just quote it as my own. Um, they said, you know, when this life is over and we have a chance to be back with our maker, that we'll be shocked at how similar in severity all of our trials were in life.

I started thinking, you know, a lot of times we forget that the person who may seem like they have it all, they've got the money, the houses, the cars, you know, they may seem like they have all this stuff figured out, but they may be struggling in their marriage or their family or depression or, you know, things like that. And somebody who's seemingly so poor and they have nothing, yet they're happy and they've got family and they've got that part of life figured out. And I think all of us are going to be shocked someday when we do have a chance to be back with our maker and we sit there and I think sometimes we think, well, that person got lucky, this person got lucky.

And I think that we're going to sit there and we're going to, we're going to, we're going to listen and we're going to realize that all of our trials were the same, different trials, but the same severity. We all had the same, the same, um, you know, all said and done that the rules were the same. Um, and we'll be shocked at how, how fair this life actually was. I know that's hard to hear, especially, um, for any of us who are going through trials or going through problems and you look at everybody else, like everyone else's life is perfect except for mine. It's like, I don't, I don't think that's true. I don't believe a just loving God would give one person more trials or harder trials than, than somebody else. I think he gives us all the same. Um,

obviously the trials are different. We each get our own bag of problems, bag of blessings, bag of opportunities, whatever you want to call them. But I definitely think that when he was creating this whole thing, he wasn't being unfair, unjust to anybody. And so I think it'll be interesting.

And so with that said, I want you to look deep inside yourself and look at the pain that you're personally going through right now, whatever it might be, and then look at the people around you that you love and realize that everyone's got the same severity, the same trials. I shouldn't say it, not the same trials, the same severity of trials. We'll all be shocked when this life is over and realize how similar in magnitude and everyone's trials and problems really were. So anyway, I hope that helps you

to have more compassion, more love on the people around you. And when you're serving, realize you're serving people who are struggling just like you. And whatever you can do to help them get out of pain, hopefully it'll help you get out of pain as well. All right, that's what I got.

There's your marketing secret for today. What does that do with marketing? Everything. Hopefully it gives you empathy. Empathy is the key to understanding and serving your customers. So, all right, with that said, appreciate you all.

Have an amazing day. We'll talk to you soon. Bye, everybody. Hey, everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge.

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