Marketing Secrets with Russell Brunson - Iterate Quickly

Episode Date: March 4, 2020

Behind the scenes of the Mastermind.com launch and how it's going from good to great. On this episode Russell talks about why the difference between good and great is being able to iterate quickly. Here are some of the awesome things to listen for in this episode: Find out what Dean Graziosi did when the recent mastermind.com launch didn't go as well as they had hoped. See what Russell means when he says that these guys aren't better at launching than you, they are just better at tweaking and changing until they find what works. And find out how long it took before one of Dean's books took off, and what he did to finally make the first thousand sales. So listen here to find out what Russell means when he says you need to be able to iterate quickly. Transcript - https://marketingsecrets.com/blog/290-iterate-quickly Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I am in the studio right now for day six of reading all of the audio books. So as my faithful podcast audio listeners, if you don't download an audio copy of all these books, then all of my work here for the last six days has been in vain. Anyway, welcome to the podcast and I got something cool to share with you when we come back. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture

capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So man, I wish I could spend like four hours telling you guys all the craziness that's happened since we last hung out, but I can't because right now I have to get back down to finish recording the book and I had a short little break now and just wanted to shoot a quick episode. But basically the last episode you guys got was from Arizona at Tony and Dean, the mastermind.com

launch. And I had my brother rip the, my, my presentation at the end. I've already got a lot of good feedback from you guys about that. So hopefully you enjoyed that. But what's crazy is that night after we got done with Tony and Dean and Jenna, we jumped back in a plane, flew home and got home just in time to pass out for like three hours and then wake up. And it was Nora's birthday, which was so awesome.

Celebrated her birthday, played through all day, got some work done. And then the next day or that night, sorry, it night that night jumped in another plane and flew out to um where was that la for uh tony robbins birthday party which was cool it was his 60th birthday party um and it was like seriously one of the coolest things there was basically um i think like eight different concerts like melitha etheridge and um the dude that won america's america's got talent and Pitbull and Andy Grammer, who I seriously think me and him should become best friends. He seems like the kind of guy I want to hang out with. Anyway, it was amazing.

And then they raised money for OUR and raised over $18 million for Operation Underground Railroad, which was crazy. Paris Hilton sent X to us, which was like, come on now. Paris Hilton, that was amazing. So anyway, the whole event was awesome. So, um, anyway, it was the whole event was, was awesome. But, um, and then we flew back the next day and now I'm back here in studio. Um, yesterday I actually had a fun time to work on the traffic seekers book funnel, which was,

um, a lot of fun. But, uh, anyway, what I want to share with you guys today, because so many of you guys go out there and you launch a funnel and then it doesn't work or doesn't work the way you expect it. And then you get angry or upset or you give up or you walk away or whatever. And I want to tell you as behind the scenes, um, cause a lot of people don't know this is happening. Um, but I have a, I'm privy to the, to what's happening in everybody's funnels all the time. But, uh, you know, last, last year when we did the mastermind.com launch, uh, it was the biggest launch in internet marketing history, which is crazy. This year, I think we had like 250,000 people registered for the webinar last year. This year we had 460,000 people. So obviously

our hopes are high. It's like, this is gonna be amazing. But it's also the fear of like, how do you get lightning to strike twice at the same time, two years in a row after it worked so good the year before. And so there's a lot of fear and anxiety and there were a lot of moving pieces that made this launch different and difficult, but the launch happened and I'm not going to boohoo because like seriously for less than a week, it's already over eight figures. So it's, it's crazy. It's still probably the second biggest launch of all time, but same time, like launch happened. And, um, I had a chance to kind of watch as Dean and his team have been working on things. And again, where most people would go and say, Oh, like he didn't, you know, it's doing

good. We're happy. Dean has been stressing out like, like what was wrong? Why isn't messaging doing as well? What, what do we need to different? What are the hooks? What are the angles? What are the feedback and obsessing over everything?

I can see him in the comment section of the customers, uh, reading every single comment, the, the, the ones from the live webinars, reading them all and trying to figure it out and trying to tweak the message and change the message. And, um, tonight he's actually going live again based on all this data and all this feedback on his intel and going back and doing a whole new presentation with the tweaks and the changes and he keeps adjusting things adjusting the emails adjusting the affiliate emails adjusting his own emails like tweaking changing tweaking changing all in real time it's just happening uh really really fast and um i think a lot of times to the outside we think oh

these people have been doing this for a long time they know what they're doing and they just put it out there and just works. But I think what you guys don't understand is the people that have been doing this a long time, they understand the funnel audibles. They understand like, look, it's not going to work the first time. It's, it's a constant evolution and change and tweaking and changing and tweaking and changing and tweaking and getting it until it's, until it's perfect. Like that was, that's what makes them great. It's not that they know how to do it perfectly. It's that they know how to iterate quickly. And so for you guys who are listening to this, I want you to start learning that skill and start becoming okay with it. Don't stress out like, oh, my launch isn't doing as good as I want, or I'm driving traffic on Facebook. It's not

converting well or whatever. It's like, no, that's the game. The people who are best at the game aren't better at it than you. They just are better at iterating quickly and changing and tweaking and looking at feedback from customers and from comments and from what things are saying and figuring out how do I tweak this message? How do I change it? Do I need to re-record a new webinar? Do I need to do new emails? Do the ads need to change? Do I need more ads, less ads? That's the difference between being good and being great. And so anyway, I just want to kind of share that behind the scenes with you because most of you guys won't ever see behind the scenes. And so this will hopefully give you a glimpse of what it really, really looks like.

It's funny. I was talking to Dean, man, two weeks ago, we were flying out somewhere and we were talking about when he wrote the millionaire, millionaire success habits book. And it took him almost two years before the book started selling. Two years. Most people would have given up after like a week or two. And it took him two years of trying and testing and trying and testing and trying. And he's like literally two years before the book started selling. Two years. Most people would have given up after like a week or two. And it took him two years of trying and testing and trying and testing and trying. And he's like literally two years into it, he'd recorded some ad on his phone that had a different

message. And as soon as that one hit, they sold a thousand books that day. It was like, oh my gosh, that's the message people needed. Like now it makes sense. And then it was like, now it's online Donkey Kong. And then over the next three years, they sold 500,000 copies of the book, but it's because they knew the message. They figured it out by doing the process. So anyway, that's how the, that's how the masters do it. That's how the experts do it. You guys, it's not by being better upfront, it's by iterating quickly and becoming okay with that and enjoying it and having fun with the process. So anyway, with that said, I appreciate you guys. I'm going to get back in the booth and record the rest of the expert secrets book. Make sure

you get the audio books when they are done. Otherwise this work was all in vain. Thanks you guys. I appreciate you. And we'll talk to you soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join, um, arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the one funnel way challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact.

Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to onefunnelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days.

So go get started right now. Onefunnelaway.com.