Marketing Secrets with Russell Brunson - Jay Abraham Q&A Interview - Part 2 of 4

Episode Date: May 25, 2022

On today's episode, you get to hear part 2 of a recent interview Russell did with Jay Abraham. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everyone? This is Russell. Welcome back to part two of the special Jay Abraham interview series. I hope you enjoyed the first episode. It was really fun to have Jay ask me a whole bunch of cool questions, and hopefully you got some value from the conversations. In this next episode, I'm going to release the second part of this interview, another 20 or so minutes long. And this one we start talking about internal company culture versus customer culture, which is something that I've been really good at one of these and I struggled the other one is things I'm learning. We talk about two comic club awards and how we use that to build a community and to build

an amazing culture. We talk about bringing customers on as employees, talked about having ambition, going after multiple big businesses and how I believe entrepreneurs are called to serve. We talk about acquisitions and building funnels. We talk about the three things that determine success in any offer, which you guys know this. You've been around my world for a long time. It's Hook, Story, Offer.

We go deep in Hook, Story, Offer. We talk about a whole bunch of other cool things. So again, this next, it's insane. This interview, this next part is only 21 minutes long or something. And how much stuff we covered is, there's a lot in there. So hopefully you get a lot of value from this episode. If so, let us know. And I'll see you guys afterwards for part three on the next episode. So the big question is this, how are entrepreneurs like us who didn't

cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. I'm one gradient away from talking about dot-com secrets, but I want to hit it on one more thing. Let's talk about culture, because I think you must have a great culture in your organization to keep growing at that rate. And also, let's talk about creative collaboration, because it works many ways. It can be affiliate, joint venture.

It can be sharing knowledge, expertise. Take those macro thoughts and run with them any way you want. Yeah. So creating culture is important, I think, in two sides. There's the internal company culture, but there's also the culture of the customers. And both of those, they're different, but they're very, very powerful. So if you look at ClickFunnels, one of the most powerful things we did was not just creating a software platform but i wanted to create a movement i wanted like if you look at our people they call themselves funnel

hackers they all wear t-shirts they funnel hackers they people who tattoo it to themselves like they're part of something bigger than just oh i use the software when you use someone's software if the software changes the one gets better they'll jump and you know they'll jump around but when they're part of something bigger, they're part of a culture, they stick for forever. And so for me, and I wrote about this in my Expert Seekers book. I wrote a whole chapter about how do you create a movement that gets people connected where they don't leave you. And there are a lot of different ways to do that. One of the most powerful, and I don't know if you guys have seen these before,

but we launched an award inside of our company called the Two Comma Club award. And there's two commas, two commas and a million dollars. So anytime someone makes a million dollars inside of a funnel, um, they get this big, huge thing. It's a record gold record with commas on it. And they come to our events, they come on stage, they get recognized and all these things are happening. And for people like when they first start seeing that, like that's their goal, that's their mission. That's what they want to do. I think it was, uh, Napoleon Bonaparte said that, like that's their goal, that's their mission, that's what they want to do. I think it was Napoleon Bonaparte said that it's amazing what a man will do for a scrap of ribbon, right? Like it's the same thing. Like all of us want to be rewarded.

And I think in every business now, that's something that people can do. So we did it with entrepreneurs. I think this became the award show for entrepreneurs. But now we've seen people inside of our community who modeled this for their community. So there's people who are musicians who are using, uh, funnels to grow their companies and they have awards for musicians. Like you get your first 10,000 songs downloaded,

you get this award and you get a million songs downloaded, you get this award. And now their customers are all fighting internally for these awards and this recognition because they, they want to be part of this thing. Right. And so that's a, that's been a big part of creating that, that, that culture. Um, and so there's that side and there's also the

company culture. But one of the things we found that's been super helpful with company culture is, um, a lot of our hiring also comes from within our community. So there are people who are already using the platform who already believe in the mission. They already, you know, they, they, they love what we're doing doing anyway but for some reason they're not they're not able to launch their own business and had success with it like you look at you know our support team is probably 200 people most of those people are are people who use the platform first they were customers they loved it love the idea of love building funnels they never figured out like how to have

success for their own business yet right and so instead they said you know we wouldn't put applications like hey if you love clickfunnels you'll be part of for their own business yet, right? And so instead, they said, when we put out applications, like, hey, if you love ClickFunnels and you want to be part of this, you can join it. And now they're like, I have a chance to work at this company that I want to use anyway.

They're doing this stuff. I get to hang out with the customers I love. And so it's built this really cool internal culture as well, people who are already bought into our mission and what we're trying to do and trying to accomplish. And so there's both those sides of the culture

that I think are so powerful and so important that keeps people around. Um, we don't have many employees that leave the turnover is really, really small. It's because they're part of this thing that they would be, they'd be paying for it anyway, because they already that passionate about it. And now we let them come in and they can work for us and getting paid to be part of it and interact with our customers. And, and it's, uh, it's, man, it changes, changes the whole dynamics of your business. Those are great points. And thank you, because I'm taking you into probably realms that I hope everyone doesn't

ask you to talk about, because I think there probably resides in you a lot of profound knowledge to share. And I think it's very valuable because you're a catalyst for others to basically be like a lighthouse or a beacon of how they can go from wherever they are to a better place. So you also have three or four concurrent businesses. You got ClickFunnels doing 200 million. You got your digital secrets, or is it called digital secrets? Dot com secrets. Pardon me. Pardon me. You got your supplement business. How do you do all that? How does somebody go from glint in the eye when they're 14, you know, you know, selling kits to make potato.

By the way, a potato gun is not a real gun, everybody, because guns are outlawed. And it's just it's a fun thing that kids do. They stick a potato in a and it's a fun thing that a lot of kids, my kids had them and they're just fun. But how do you go from that kind of innocence and and sort of theoretical ambition to growth, to multiple business growth to, and you seem happy. And always when I talk to you, calm and controlled, it might be a facade. You might actually be a neural nightmare, but you seem to be in control of yourself

and your whole world, which is, and you've got plenty of time that you spend with your children. I'm always trying to pitch him on something. And he's always taking his kids to wrestling or he's always doing things that give him quality of life, which is really interesting, given the diversity of activities involved. And again, I'm throwing you, this is like intellectual Rorschach for entrepreneurs. So you can answer any way or you can decide you want to

move on to the next question. I don't care. No, I actually love this question. So, um, a couple of things, and I think it's just, hopefully this is like, everyone gets this. This is the point that I don't think most entrepreneurs and business people think about most business owners thinking of their business as like, what is the product they sell? Right? Like I sell an iPhone or I sell funnels for me. Like, that's not how I look at my world at all. I look at who are the people, like what is the group of people that I've been called to serve? And so in my mind, the people that I've been called to serve are entrepreneurs. Like those are the people who I jive with. I'm passionate about them. They help other people. It like fulfills me. And so that's,

that's what I'm called to serve. Now it doesn't mean I have to serve them only through funnels. I can serve them through any way possible. And so, um, for me it started with, um, you know, I started trying a lot of different things initially, but eventually the click funnels was the software platform that made, that made this grow for me. Like that's when it started blowing up. It was that, but then I was like, okay, well they have the software platform, but I want to educate them too, because these are my people. I'm called to serve. Like the more simple I can make their lives, the more money I'm going to make. So how do I make their life simpler? And so my very first book, which was called dot com secrets, it was all about teaching them. Like we give you this

platform, but you have to understand the strategy behind it. So dot com secrets is the book that teaches the strategy and how to use funnels to grow your business. And so that was the first book. And then two years later, I was like, okay, people are using funnels. They understand the strategy, but they're not good at telling their stories. Creating customers who are going to buy from them over and over and over again, how can I make this simpler for them? That's when I was like, oh, I should write another book. My second book was called Expert Secrets, which taught them now, here's how to use your expertise and your knowledge and your information and your stories to move people through your funnels and get them to buy from you and buy from you again. Then it was like, hey, what's the next problem? The next problem was that people weren't getting traffic to your funnels and get them to buy from you and buy from you again. And then it was like, Hey, how do we, you know, what's the next problem?

The next problem was that people weren't getting traffic to their funnels, right? They couldn't get people profitably to come to them. And so that was my third book was traffic seekers can help write a book that's going to help them get traffic. That became the third thing. And so a lot of this just came from that, like supplements, like the supplements we have right now are for entrepreneurs to help them have more energy, more passion and be able to, to do what we do as entrepreneurs.

And so everything is, is kind of focused around helping them. So that's number one. The second thing is that I realized that the business that I'm really in is, is, is an acquisition business, right? Like I learned this from you initially, there's three ways to grow a business, right? Like how do you, uh, acquire more customers, get them to spend more and buy more often, right? So it's like, like I'm in this company where I got to acquire more customers, get them to spend more and buy more often? I'm in this company where I've got to acquire new customers. How do I acquire customers? I create funnels on the front end to acquire them.

One thing that's kind of unique about us is we bootstrapped our company. We didn't take on any outside funding. All of our customers had to be created profitably. For us, we did that through these book funnels. Each time we launch a book, it costs us about $20 to30 to sell a book, but through the funnel, I make 50 or $60. So I'm, I'm usually profitable on every single book we sell. And so someone comes in, they buy a book, we probably acquire that customer and then we can sell them click funnels and doesn't cost them any new money. It's, it's, you know, it's basically anything that happens after

the book funnel is all pure profit. And so that became our business. And so what I said is that I is I have to have a team that's really, really good at making funnels, like the best funnel team in the world. And so that became the side of the business that I run. I have a partner that runs the software side, and I run the acquisition side. I have to be able to create funnels that acquire customers profitably. And so I have this team now. It's amazing. So I'm like, okay, here's a book I wrote. Make a funnel.

Here's the supplement. Make a funnel. Here's the supplement. Make a funnel. And so we have the processes and the tools in place where we can create anything and do a funnel. As you know, last year, Dan Kennedy came to us and we had an opportunity to buy his company. And I was like, well, his customers are entrepreneurs. His customers need funnels. Let's do this. We acquired his company, 40 years of his intellectual property.

And I have a whole team now taking all his all his old intellectual property and turn them into these funnels that were popping out. And, you know, Dan's company has grown more in the last four months than it did the last 12 years combined. And it's just because we have all the systems and things in place to be able to do that. And so, um, and it's been fun. It's, you know, my favorite thing is funnels. And we have a team that just builds funnels.

It's based on any crazy idea that I want to plug in there. We build out the funnels and it gets entrepreneurs to raise their hands, give us money, and then we can then from there get them into ClickFunnels. But it all comes down to really understanding who's your dream customer and, like, what are all the different ways you can serve them. I love that. So now let's take the gloves off and talk about online, what you know that most people don't, but don't breach anything that you charge a lot of money for. But share two things. First of all, since you are the king of funnels and you get to examine the most high performing funnels and most people don't do funnels. And I'll tell you, even though we have your service, I don't do funnels anymore.

Embarrassing, it's just not what I wanna do. It's embarrassing and stupidly. But why don't you tell everyone here, what are some of the, I'll call it a denominator, the higher performing success factors in creating funnels? And I'm gonna add, I always ask multiple things, and I ask multiple things. So you can choose to answer one, any combination or say, those are great questions, Jay, but I want to answer a different question. I don't care, because I just

want to plumb what you know that I don't, and they don't, and I'm their advocate. But you can talk about what you learned about funnels. You can talk about about digital marketing, lead generating, a traffic building conversion that most people don't know and realize they're probably by and large behind what you might be teaching to everyone, but it would be very helpful because everybody wants advantage. And then finally, you launched it in the beginning through very nonlinear approaches, and it requires you to think differently. And I'm a great advocate of thinking totally differently than everybody else and doing things totally different. So you can talk about any combination or none of the above, you know, uh, the ball is thrown to you. Awesome. Um, yeah, I have something I think would cool to share with you guys. And it's something that's on the outside and explain it and you're all gonna make, that's really simple, but it's the key to everything. In fact, um, I have people who will hire me and you know, they have a campaign advertising campaign and

they're looking at their ad and their funnel, everything. And they'll want will hire me and you know, they have a campaign advertising campaign and they're looking at their ad and their funnel, everything. And they'll want to pay me, you know, quarter million dollars to review their funnel. And for a while I was like, I don't know, like I didn't have a process for this. And then after doing it four or five times, I was like, this is actually a really, really simple process. And I'm going to teach you as a process because then you don't have to give me a quarter million dollars. You can just do it yourself.

But if you want to, I'll take it too. But I know it's joking. But, um, it's interesting because, um, there's three core things that happen at every single step. And if a step in your digital funnel is not working, it's always one of these three things. So I'll explain three things first and I'll walk you through kind of how it works. So every single step in your process from the ad to the landing page, to the sales page, the upsell, the downsell, the email sequence, the retargeting, every single thing. They all have three components. They have a hook, they have a story and they have an offer. So hook story offer. And when something's not

working, it's always one of those three things. And so what happens, someone will come bring me their funnel and their campaign. Like here's our advertising campaign. What's not working. And I'll look at the ad first. I'm like, okay, what's either the hook,'ll look at the ad first i'm like okay what's either the hook the story or the offer we'll look at the ad like what is it like is it grabbing you as a hook there you know so um and if the ad's working good but then the landing page is not when they call on landing page is either the hook the story or the offer if the ad's working landing page working to the sales page is not where it's like well it's either the hook story or the offer so i want to break those things down so the hook the hook is the thing that's going to grab someone's attention right and it could be anything it could be it could be your face it could be your hands it I want to break those things down. So the hook, the hook is the thing that's going to grab someone's attention, right?

And it could be anything. It could be, it could be your face. It could be your hands. It could be the copy. It could be the words. It could be the background. Like everything we have in our power is a hook. So for example, I was thinking about people that are on their phone and they're sitting

back and they're on Facebook or YouTube or whatever, and they're, they're sitting here scrolling, you know, they're bored out of mind scrolling. And our hook is something that's going to grab them and stop them from scrolling for just a second. And the only job hook is to grab their attention just for long enough. And then we can tell them our story. So then we have a chance. If they stop scrolling, now we can tell them a story. And depending on if it's an ad, the story might be 15 seconds.

If it's a landing page, maybe it's five minutes. If it's a sales video or a webinar, it could be an hour or two. But the second step is the story. Now, the goal of the story is to increase the perceived value of the offer that you're going to make. Okay? And so it's not just the story for story's sake. But the goal of the story is to increase the perceived value of the offer you're about to make. And number three is the actual offer, how to make a really good offer.

And so a good example of this's actually with my phone, um, you know, these phones, I think, I don't know how much iPhones cost five or $600, but I want, I wanted to demonstrate the power of a really good story at this event I went to. So I went to this event and there's probably 2000 men in the audience. It was a, it was a, it was called warrior week. And there's 2000 men in this, in this audience. And I brought my phone. I said, who here would give me $600 for this phone? And nobody's hands went up. Maybe one person was like, I'll give you $600. That's the value of it.

And I said, okay. I'm like, in 10 minutes from now, I'm going to tell you guys a story about this phone. And I bet you I can get you at least one of you guys to be willing to give me $100,000 for this phone. And everyone's like, no, there's no way. And I said, okay, let me tell you a story. So this is my cell phone. I've been carrying with me for the last, you know, however many years. And it looks like a phone just like to everybody else. But I want to tell you what's on this phone. I said, on this phone, there's a whole bunch of really cool things. I started telling the story

about, uh, the people in my Rolodex. I said, Jay Abrams, his phone number's in here. And Tony Robbins, his phone number's in here as well as this person. I started listing off all the people and like you'd have their'd have their contact information. And then I went to my iBooks app, and I showed, I said, every single course I've ever bought over the last 20 years, after I buy the course, I make a digital version, I put it on my phone. I started scrolling through here. I said, this is about $1.5 million worth of marketing and sales courses. Every marketing, sales, persuasion, and personal development course from the beginning of time

to now, I've purchased it, and they're all on my phone. I can listen. In fact, I got, I probably got a dozen of Jay's programs right here. I could show you guys literally, they're all on here. Every time he's ever spoken to end up on my phone and that's where I'm going through the other things. I went thing after thing and all of a sudden the value of this phone, I told the story about the phone, the perceived value of got higher and higher and higher.

And after I told this story, I went through all the things that are on this phone. Then I sat down, I said, okay, let's do an auction for my phone. I mean, who are you? Give me a thousand dollars. And everyone's hands went up. Who are you? Give me 5,000, 10, 20, 25, 30, 50. I got to a hundred thousand dollars, the 150,000 and your hands are starting to drop. I got up to $500,000 and there were still three people's hands who were, who were in the air. I said, you guys are dead serious. You're gonna be $500,000 right now. My, for my phone. I said, yeah, we will. I said, okay, prove it. Come on stage. And so three people came up on stage and they were willing to give me a half a million dollars for my phone. And I said,

I said, like, why would you like two minutes ago, you wouldn't give me a thousand dollars for this. Why would you give me $500,000? And one of the guys grabbed the microphone. He said, man, after knowing what's on that phone, that seems like a super good deal, right? And that's the power of a really good story. So again, we got to grab them the hook. We got to tell them a story to increase the perceived value of the thing we're going to sell them. And then we got to make them a really good offer. And that happens again on every single page. So it happens on the ad, the landing page, the sales page, the upsells, the downsells, the email sequences, like that pattern repeats itself over and over and over again. And so for you to be good at digital marketing, it's just getting you really good.

Like what's the hook that's going to grab their attention? How do I tell a story? How do I make an offer? And then you do that. You build out your sales process. And what I do is I build the sales funnel out. I spend maybe $500 or $1,000 in ads. And I sit back and I just look.

And I look at the numbers. I look at the stats. I say, okay, well, page one and page two did good. Page three didn't do good. Now see their hook story offer. Which one is it? And we'll go and we'll tweak it, try it, spend some more money, sit back,

and then see if it works. And we try it two or three times so all the pages are converting, and then you've got a funnel. Now we can start driving traffic and we can scale it to, you know, $40,000, $50,000 a day in sales, and then that's how the game is played.

But it's just getting really good at those three simple things, which is hook, grabbing attention, telling the story and making an offer. I love that. That's really great. So, all right. So if, if you talk about where opportunity lies today online, what would you, what would you say where and how? Yeah. So the biggest thing online, I'm sure most people are familiar with, is advertising costs are going up. That's just a big thing because Apple and Facebook got in a big fight and started blocking Pixel. So the advertising costs for everyone is going up. And so because a lot of businesses are falling away And the businesses that have the most success, one of Dan Kennedy's, my favorite quotes from him, he said,

whoever can spend the most money to acquire customer wins. And so it's having businesses where there's a front end and there's a really good back end. So my business right now, I have free books. And then I have software for a couple hundred dollars a month. And then I also have a $25,000 coaching program. I've got a $50,000 coaching program. I have a $150,000 coaching program. And so because of that, because I'm able to go deep and I have big backend products and services, that's how I'm able to out-compete against everybody else. And I think that the people that are, that are having the

most success and people understand that, like I'm going to acquire a customer, but I'm going to lose some money. That's okay. Because I know that over here, this is my more expensive thing than I'm going to be selling them. And I think that's really the people that are succeeding and thriving right now, those who understand that because so many advertisers are dying and falling off the platforms that eventually I think, I feel like the ad costs are going to keep going down because of that. And it's going to give those who are able to sustain a business because they have a good backend, the ability to just start grabbing all that traffic and really scaling and growing quickly.

Yeah. And just to make sure it's translated, what he's saying is instead of looking at your current offer as a static, this is all I'm doing. If you rethink it and say, this is the lead generator, self-liquidating or slight loss on the lead generator to bring the first transaction in. But I'm going to have many, many other ways to monetize it. And it doesn't matter whether you currently have those ways. This is where partnering, joint venturing, co-branding, buying the rights, getting licenses, you know, figuring out what people buy before, during, after, even frankly, instead is where

you can make a fortune. Talk towards that. Yeah. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating

expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.

We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business

with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson,

and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so

excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working geniuses are. And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people, but make sure the right people are sitting

in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's,

workinggenius, two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's gonna give you the most joy, number one. But then number two, it's gonna make sure

that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, you'll change the working dynamics amongst everybody and help your company to grow. Um, a good example I saw recently, uh, one of my friends owns a company and they do custom suits for, I don't know, five or $10,000 for these custom suits. Um, but they were struggling.

They couldn't advertise that profitably online and get people. He said, well, people who are custom suits, what do we know about them? What's something they all want? And the big aha is like, well, people that wear custom suits usually wear cufflinks. So they made a cufflink offer. They found someone who had a bunch of cufflinks. They put up an offer, and they charged, I think it was like free, free plus $2.95 for these really cool cufflinks.

And it cost them like $100 to sell a $2 cufflink. But from that $100, that was like his dream customer. And like one out of five ended up buying a custom suit. And they blew up the business because of that. You know, my business, I have software as our core business. And so I was like, well, you know, it's really expensive. Like for me right now, ClickFunnels, it cost me about $500 or so in advertising to get a free trial, which is expensive. Like, oh, and I wasn't, again, I didn't, all my competitors are backed by venture capital. So they have money that they can, they can acquire. And I wasn't, again, all my competitors are backed by venture capital,

so they have money that they can acquire. But I don't have that. All the money comes from my own pocket. So I was like, okay, I'm going to go write a book, and I'm going to sell that book, and I'll break even on the book, and then from there I'll introduce some ClickFunnels. I mean, a good reason why I bought Dan Kennedy's company. Dan Kennedy, he's written, I don't know, 50 books.

So I now have 50 new books that I can launch. I love it. People in the ClickFunnels aren to write any more books which is fantastic for me so it's just yeah you said partnering acquiring licensing like looking for something that can be a front end and it just comes back to again who's the customers can buy the thing you want and then what's something that on the low end that they would want to buy that you can acquire them really really inexpensively and then from, move them to the more expensive products that you have. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode,

then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in the future. That'll help me to know what to create for you. Also, Dan Kenny and I would love to give you the most incredible free gift ever designed to help you make maximum money in

minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free, just for saying maybe. You can get this gift from Dan and from me right now at nobsletter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month. One from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.