Marketing Secrets with Russell Brunson - Jim Kwik on Rewiring Your Brain for Focus, Speed, and Success | #Success - Ep. 45

Episode Date: June 18, 2025

This one’s all about unlocking your brain so you can learn faster, remember more, and become unstoppable in business and life. In this episode of The Russell Brunson Show, I sit down with Jim Kwik, the world’s leading expert on memory, brain performance, and accelerated learning. I’ve followed Jim for years, but this conversation hit different. We go deep into the mindset, systems, and science behind how the most successful entrepreneurs operate at a high level… without burning out or slowing down. Jim shares powerful tips for improving focus, boosting retention, and even reading entire books in a single afternoon. Whether you’re building funnels, running ads, or trying to level up your leadership, this stuff is not only fascinating… It can actually help you perform at your best! Key Highlights: Why your brain is your #1 business asset and how to protect it Jim’s 3-part formula for learning anything faster How to eliminate mental fatigue and increase daily productivity The reason most people forget what they read, and how to fix it What to do in your first 90 minutes each morning for optimal performance Why identity shapes behavior and how to reprogram your “I am” beliefs The link between confidence, memory, and business growth Why being busy doesn’t mean you’re being productive, and how to shift that This conversation isn’t just about learning faster. It’s about becoming the kind of leader, marketer, and entrepreneur who can consistently show up, execute, and grow… Without getting overwhelmed or stuck in busywork! If you’ve ever felt like you’re working hard but not moving forward fast enough, this episode will change the way you approach your brain, your habits, and your entire business strategy. If you want more brain-boosting strategies from Jim, go to www.kwikbrain.com! You can also order his book, Limitless, on his website! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up everybody? Welcome back to the show. Today I'm here with my friend and someone who I look up to as a mentor, someone who I've been watching for a long time.

We've had a couple chances to hang out in person, but someone I really look up to, his work when he does. His name is Jim Quick, and excited to be going deep with you. How are you feeling today, Jim? I'm doing outstanding, Russell. Thanks everyone who's joining us for this brainy conversation. Yeah, we're gonna geek out on our brains and how they work and a whole bunch of other real fun stuff. Thanks, Russell. Thanks, everyone who's joining us for this brainy conversation. Yeah.

We're going to geek out on our brains and how they work and a whole bunch of other real fun stuff. But I love to start because I know with most people in our world who are successful at something, usually it's because there's something else happened in their life that made them go deep and become the best in the world at the thing that they're doing. Our mess becomes our message. And for you, I love for those who don't know you or your backstory yet't know you or your backstory yet. You know, right now you are like the learning expert, the brain expert, like all these different things that you do with, with brains and mindset.

But, but like your beginning of your life was the opposite, right? Where you didn't have that. And, and I love that you tell your kind of your, your origin stories. People understand like, this isn't something you just made up, but you had to work through this at such a deep level, which is why you've mastered it, which is why you are who you are today. So I love you to kind of tell that story if you're okay with that.. So I'd love you to kind of tell that story if you're okay with that. Yeah, I appreciate that. Sometimes when people see me on stages,

I'll do this, if there's time, a demonstration, where we'll pass around a microphone in the audience, maybe 50, 60, 70, 100 people introduce themselves, and I'll memorize other names. Very useful skill in business, certainly. Or they'll give me 100 numbers or words, and I'll memorize them forwards and backwards. But I always tell people, I don't do this to impress you, I really do this to

express to you what's possible because the truth is every single one of your listeners they could do that and a lot more and some people might have a limiting belief and part of me, my work is calling people on their BS, their belief systems but it's just we weren't taught and the reason why I know it's possible is I grew up with some very severe learning challenges. When I was five years old, I had a traumatic brain injury. I had a very bad fall in kindergarten class. My head hit a window sill, I ricocheted into a radiator, I was rushed to the emergency room. As a five-year-old, I would have these migraines every single day and I just thought it was

normal. I had poor focus. I had poor memory. I had slow processing, which is really weird in school because my last name really is Quick. I didn't change it to do what I do. Kids can be harsh. My nickname was Slow back then. I had the slow brain.

It took me three years. Russell, I know you're a fellow avid reader. I don't get jealous about a lot of posts on social media, but when you share some of the books you've acquired, I do. I have to admit. It took me three and a half years to learn how to read compared to the other kids. I remember when I was nine years old, I was being teased pretty harshly in class because the teacher would have to repeat herself over and over again just in front of the class just to me because she knew I didn't understand it. I would get teased. I remember one day a teacher came to my defense and said in front of the whole class, pointed to me, said, leave that kid alone, that's the boy with the broken brain.

You could say that label became my limit. I didn't know I was broken. It was like a kind of awakening for me. But every single time, adults have to be very careful of their external words because they often become a child's internal words. So every single time I did badly in sports, which was all the time, or I wasn't picked for sports, I would say, because I have the broken brain. Every time I did badly on a test or a quiz, I would say, because I have the broken brain.

My superpower growing up, because I didn't know the answers, was really being invisible. Even talking about it, I get a little bit flustered. I remember my shoulders were always kind of clad. I didn't want to take up a lot of space because I didn't want to be bullied. I didn't want to be called on. I never knew the answers. Yeah, it was not fun. So you can imagine the effect it has on a young child's self-esteem, their self-worth, their self-confidence, which is really ironic because my two biggest challenges growing up were learning and public speaking. And life has a sense of humor.

You're teaching learning and you're public speaking everywhere. All I do is public speak on this thing called learning. But I think if there's one skill to master in the 21st century, it's your ability to learn rapidly, your ability to learn, to unlearn, to be able to relearn. And I believe the faster you learn, the faster you earn. Knowledge today is not only power, it's profit.

Most people recognize there's a gap between those who have and those who have not. There's also a gap between those who know things and those who don't know because those who know can make better decisions. There's a quote, I wrote a book called Limitless, there's a quote that says, life is the letter C between B and D. Life is the letter C between the letters B and D, where B stands for birth and D stands for death, life's the choice, right?

And our lives is some total of all the choices we've made up to this point. And I truly believe that these difficult times, they could diminish you, these difficult times, they could distract you, or these difficult times, they could develop you, difficult times. They could distract you or these difficult times they could develop you. We decide. I really think your ability to learn rapidly, your ability to focus, concentrate, absorb,

read, retain, put into play, it's like a modern day superpower, but there's no class in school called learning. They teach you what to learn, math, history, science, Spanish, but there's zero classes on how to learn, math, history, science, Spanish, but there are zero classes on how to learn. There's no class called focus or concentration or flow or smart reading, memory. I always thought I should have been the fourth R in school. They teach you reading, writing, arithmetic, but what about retention? What about recall?

Right? Socrates said learning is remembering. But when somebody can sit down and someone like yourself has decades of experience and you put it into a book, somebody can sit down and read that book in a few days, right? And they can download decades into days. Like, what if people could read expert secrets and dot com secrets and traffic secrets? What advantage is that for an entrepreneur or any individual? And so yeah, I dedicated my life.

I learned some skills, got a mentor when I was 18 years old, turned me on to this and just light switch flipped on and I started doing much better. And I'm here with you to answer your question because when I learned these skills, I couldn't help but help other people, right? Because I felt a moral obligation to do so. It was a shame on me if someone's suffering the way I did and I knew something that could help them. One of my first students, she was a college freshman, I swear, she read 30 books in 30 days. Not skim or scan, but I really read them. I wanted to find out not how. I taught her how to read faster. I want to know why, what her purpose,

her motivation was. I find out her mother was dying of terminal cancer, was only given two months, almost 60 days to live, and the books she was reading were books that saved her mom's life. I wish her luck, prayers. Six months later, I had a call from this young lady, and she's crying, crying profusely. And when she stops, I realize there are tears of joy, That her mother not only survived, but is really getting better. Doctors don't know how or why. The doctors were calling it a miracle, but her mother attribute 100% to the great advice she got from her daughter, who learned it from all these books.

And in that moment, I realized those two things, that if knowledge is power, then learning is our superpower. And I've dedicated my life for that. The other thing I realized was my mission in life. Having the broken brain and being a slow learner, I want people to have better, brighter brains. I want them to learn faster and really tap into more of their genius. I'm in my 50s. I've spent over 30 years studying the potential and the power of the human mind, how to optimize

your brain health, which is your number one wealth building asset that you have is your brain, how to be mentally fit, how to learn faster, achieve more. My obsession, my research is around genius and that's how I turned my message as you said. So cool. I'm curious because I'm sure with message, as you said. So cool. I'm curious, because I'm sure with you, the boy with the broken brain, the identity you had wrapped around that for so long,

how were you able to break that into not have the belief that you couldn't? You know what I mean? Because that's the hardest thing I think is, initially just the belief that you could. What was it that overcame that for you? Oh my gosh, I could actually do this to figure it out for yourself.

You know what I mean? Yeah, you know, I've always had the discipline to work hard. My, and be stubborn about it, right? And even in the face of adversity, it's my parents, they immigrated to the US. My dad was 13, he lost both of his parents. We live in the back of the laundromat that my mom worked at.

So I'm very blessed in terms of, I feel like I won the lottery when it comes to my parents. They had many jobs growing up to support us. I'm the youngest of, sorry, I'm the oldest of three kids. But I wanted to be a good role model for my siblings. Because they had so many jobs, my grandmother took care of us. It was tough though. When I was going through my brain challenges at five, she started showing early signs of dementia. She would call me by my father's name. She would repeat something she just said 30 seconds ago. It's very confusing for anybody, much less a five, six, seven-year-old

just watching that. But it's interesting how, like, I'm, I'm very passionate about this because, you know, she passed about Alzheimer's and, and I'm, you know, we, we, we dedicated all the books to limit the proceeds to charity. We've sold a couple million copies the past, since it came out a few years ago. And it's just to build schools. You know, we built schools in Ghana, Guatemala, Kenya, health care for the families, clean water that keeps them from going to school. And also Alzheimer's research for women.

Women are twice as likely to experience Alzheimer's than men. Yeah, twice as, yeah, most of the research is done on men. And so in memory of my grandmother. But I feel like that what got me through was the encouragement from my parents. And so I got very fortunate and blessed that way. We didn't have the money, the connections, the education, or you mean whatever, you name it. But they're just really good people.

And then they work really hard. And they taught us to believe in ourselves. That's really cool. What's up everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you.

You know as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hit you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about.

It's called This is Small Business and Lately I've Been Hooked. Seriously, the host, Andrea Marquez, takes you behind the scenes with real founders, people who don't just dip their toe in the water. They cannonball into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and breakthrough and every single episode

is loaded with lessons that you can actually apply to your own journey. There's one episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple podcasts, Spotify,

or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company.

Now the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for

your business as soon as they open up Indeed. That makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast. You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then

getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed Sponsored Jobs, there's no monthly subscriptions, there's no long-term contracts. You only pay for results. And you may be wondering how fast is Indeed? Well, in the minute I've been talking to you so far, 23 hires were made on Indeed across the Indeed network.

So there's no longer need to wait any longer. You can speed up your hiring right now by going to Indeed. And listeners of the show get a $75 sponsored job credit to get your job more visible by going to indeed.com slash clicks. Just go to indeed.com slash CLICKS right now and support our show by saying you heard about Indeed on this podcast.

Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. Well, there's a million different ways we could go with this podcast. Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. Well, there's a million different ways we could go with this interview. There's so many things I wanna ask you and go deep into, but one of the things you brought

before we started recording, I think it'd be a fun place to kind of start with, and then maybe we'll kind of see where it goes from there. But you talked about some of the new stuff you're studying and talking about, which are the different brain types. And I'm fascinated, I wanna find out these arcs, I wanna find out what my brain type is,

and then based on that, what does that mean for me? What's different for everybody based on what their brain type is? Do you wanna dive into a little bit of that? Yeah, I mean just like there's, and I love this conversation, I don't usually talk about this, but we recently updated the book and I showed some of my research and findings there, but you know,

over the past few decades, I give people tips or trainings, right, how to read faster, remember names, client information, product information, make videos without teleprompter or sales pitches without a script, just to be able to remember if you will. But I realized that everybody's brains are a little bit different and not everything works for everybody as well. Just like there's personalized medicine based on an assessment, a DNA test for example, or personalized nutrition based on a microbiome test.

We created a four-minute assessment to see your dominant brain type. And I think part of genius, the definition is like pattern recognition, right? You're extremely good with pattern recognition, right? And it's one of those things where you use patterns to the market. There's patterns to influence persuasion, to health, and there's patterns to learning. Much like Tony talks about success leaves clues, I think genius leaves clues also. When someone does something magical, there's a method behind that magic. Part of it is leaning into your brain type.

I consolidated and integrated a lot of different left brain, right brain dominance, learning styles, introvert, extrovert, personality types into this assessment. So to codify it, I made it really simple. I just chose four animals. You could use the acronym code CODE and I can go through them really quick. You could take the assessment at MyBrainAnimal.com. MyBrainAnimal.com, multiple choice and then I gift you learning strategies based on your dominant

brain type, but I'll go through some of them now. The C in code are your cheetahs. Cheetahs fastest animal on land and their dominant trade is action. They're fast, they're instinctual, they're action oriented, they're quick thinkers, they prefer to move swiftly from one task to another. They thrive in fast-paced environments, thrive on speed, on energy, on efficiency. The O are your owls and their dominant trait is logic. They're analytical, they're detail oriented, they love data, facts, figures, formulas, and that's their go-to, if you will.

The D are your dolphins and their dominant trait is creativity. They have an incredible imagination. They're great natural problem solvers. They have a vision for their business or their brand or their lives that maybe other people can't see and they're very passionate about it. Finally, the E in code are your elephants and your elephants, their dominant trait is empathy. So they have high EQ, if you will. They want people to feel seen. They want people to feel heard, they're very community focused. For example, we had our team take this assessment and 100% of our customer experience, customer

service team were our elephants. And we didn't even hire for them, but it happens to be like people are going to go into their element, whatever they're strong in, they're going to gravitate towards roles and responsibilities that they're good at and they're passionate about. Our CFO, you can imagine, is an owl. He needs to see the stats, the dashboard, every single day, the KPIs. My business partner who you know, our CEO Alexis, she is a dolphin. She has a vision for one billion brains, no brain left behind and what it takes to be

able to get there. It's interesting. Once you know how your brain works, you could work your brain better. You see this also in, I don't know, take any famous television, like Friends, right? Ross would be your owl, a professor, a scientist. Phoebe would be the creative dolphin with her music and her art. Joey would be a cheetah. Doesn't think, just acts intuitively. Monica would be your elephant, meaning that she wanted to host everything. She's the

community when everyone centers around. You'll see this in every Star Trek and Harry Potter. We can just go on and on. The point of bringing this up is once you understand your brain type, then you can see how well you can learn, how you can perform, how you can manage time, how you can... Like even selling, right? You would sell to an owl differently than you would sell to a dolphin, right? An owl looks for evidence, right? They're looking for the social proof, as an example. They would look for the numbers, make a logical decision, where if you're selling to a dolphin,

you can see how your product or service fits into their vision, their passion about it. If you're selling to an elephant, yes, the evidence and the research and the vision is all good, but what's more important is the relationship itself, the know, like and trust and the depth of that. So you could apply that towards parenting, towards learning, towards hiring, certainly towards managing. And I just feel like, again, our brains are this incredible wealth building asset that we have, but it doesn't come with an owner's manual. It's not always user friendly. My passion is really showing people how to know their brain, love their brain, and to

be able to use their brain. I believe there's genius in all of us, but it's not how smart you are or how smart your kids are. It's how are they smart. It's not how smart you are. It's more how are you smart. I feel like genius expresses itself in lots of different ways, you know, and sometimes in traditional education, it's not as reinforced where like you take the SATs and it's like, what are they reinforcing?

Verbal and mathematical, right? But there's how regard or, you know, this has multi defined multiple intelligences, you know, at a Harvard University, musical intelligence, interpersonal intelligence, intrapersonal intelligence, visual, spatial intelligence, and so on. So this is more of a holistic, whole self approach towards learning and performance. So interesting.

Yeah, I find it fascinating. People wanna improve their self-esteem. They could just kinda study their own brain. Also you realize you're not broke and you're like, it's just different, but these are my superpowers based on that. Very, very, very much so. So it's amazing because again, like our brains,

like every animal or creature on the planet has their superpower, right? Some could breathe underwater, some could go super fast, some could climb, some could fly. You know, human beings, you know, we can't do any of that stuff naturally, but because of the power, our superpower is the power of mind, we can fly, right? We can go underwater, we can go super fast, right? We can do all these different things, you know, and I really believe that there, you know, our ability to solve problems, our ability to think, you know, is our greatest, because nobody listening to this right now, it's not like it was thousands of years

ago where you were compensated for your brute strength. Today it's your brain strength, right? No longer your muscle power, today it's your mind power. And so learning how to learn, if you learn how to learn and focus and concentrate and read three times faster, understand what you're reading, apply it, you can apply it towards marketing, management, martial arts, music, money, Mandarin. Everything gets so much easier. So it's kind of like the lead domino

that just makes everything else easier and possible. Yeah, well I've got the quiz open here again. What's the link again for everyone so they can take it? Mybrainanimal.com. Mybrainanimal.com. Okay, I'm gonna take it out after we get off and I'll let you know. I think I'm a cheetah, but I also have a blend.

I think I'm a cheetah with some dolphin friends on the side, but I'm not positive. I'm curious if I, is it like, is there a percentage scale or is it just like you're one of those? There's a primary and a secondary. And again, we're not any just one, right? There's a blend of it. And it potentially could change during the age or stage of life and your life conditions. Something could happen that would make you prioritize certain things over others, kind of like the evolution or the spiral dynamics of it. We all have levels of development,

but when you think about it, your owls would be your Einstein's, your Marie Curie's, your Isaac Newton's, your Warren Buffett's. You would have your dolphins would be more the Leonardo da Vinci's. It would be the Pablo Picasso, J.K. Brawling's. Walt Disney would be those kind of visionaries. So you could kind of get an idea of who falls into what category and then also what roles and responsibilities would fall in their hands.

The data analyst would be an owl, an engineer would likely be an owl, an accountant would more likely be an owl. So there's different professions you could kind of map over to, but it's kind of like, again, just to enable, I think everyone in every organization should take it because it also shows you how you communicate with these. And it takes a judgment out of your coaching or your sales because people are operating what is most dominant in terms of how they're set up. Really cool.

I'm assuming based on that you figure that out and then the way you would teach speed reading or learning or memory is different based on which of the animals they are, I assume. Right? I mean, there are certain universals just like there are certain exercises but certain exercise like physical exercises would work better for certain body types. I think most people would know general exercise is really great. But everyone even with their diet is a little bio individual. They take a microbiome test because not everybody can digest kale or some people might be allergic

to chicken or what have you. So to the point, nowadays with AI, with all kinds of assessments, medical and otherwise, you can really pinpoint. I think one of the most two parts of really succeeding today is having the curiosity to know yourself. That's why we take assessments or we go to therapy. Some people do plant medicine, whatever it is to get to know yourself. By the way, one of my favorite movies is The Matrix, like a lot of people.

There's a point where Neo goes to see the all-knowing Oracle in the kitchen and she's baking cookies. Most people don't see this, but above the door was a phrase when he walks in and it says, know thyself. So having this curiosity and know yourself is half the battle, but then I think the second half is having the courage to be yourself. A lot of people do the inner work and they get to know their values, their beliefs, their mission, whatever happens to be their identity. But living that person is a different game also. You're having the courage to be that person. So it's those two

sides of the same coin. So cool. So interesting. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed, ads for things you know you would never use in a million years, and you start thinking, that person is wasting so much money targeting me for a product or service I will never use.

And here's the thing. Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business, are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority,

literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash CLICKS.

Terms and conditions apply, only on LinkedIn ads. This episode is brought to you by Square. You're not just running a restaurant, you're building something big. And Square's there for all of it. Giving your customers more ways to order, whether that's in person with Square Kiosk or online. Instant access to your sales,

plus the funding you need to go even bigger. And real-time insights so you know what's working, what's not, and what's next. Because when you're doing big things, your tools should too. Visit square.ca to get started. Okay, I want to ask you a question because I'm working on a book right now

and I bought the domain subconscious.com and we have a lot of stuff we're working on over there. And so what I'm fascinated right now is like, is like the conscious and the subconscious and how they work together and like just the, anyway, so that's like I've been geeking out on and I'm curious for you as someone who's doing these things with learning and stuff,

like where's the work you're doing? Is it conscious, subconscious, or both? It's like, I'm just for you, as someone who's doing these things with learning and stuff, where's the work you're doing? Is it conscious, subconscious, or both? I'm just curious to hear your thoughts on how that weaves into the work that you do. Dr. Ben Hildenberg So I do believe, I mean, there's this kind of this metaphor where if you put your foot, if your foot's right now, it's on the floor. That footprint, if you will, is kind of your conscious, where your conscious awareness is, your conscious potential.

If you look at the landscape or the real estate around it, in the whole room or in the whole office, wherever people are listening to this, that's more your subconscious power. Most of what we learned certainly is non-conscious. We didn't actually, I don't know, just think about how many lyrics to songs, hundreds if not thousands, right? But how many do you actually sit down and consciously study with flashcards or outlines

or notes or whatever, right? So most of the learning is absorbed non-consciously. I will say it's very important. It affects everything, right? Your subconscious, some people, there's subtle difference maybe between subconscious and non-conscious or unconscious, but it affects the three areas that I talk about. So I believe there's a limitless model. There are three levers we could pull to be more limitless.

And limitless, I called my book limitless not because, it's not about being perfect, it's about advancing or progressing beyond what you're currently, you're demonstrating or what you believe is possible. But there are three levers and I'll answer your question because I feel like all our books and everything and our educational empowerings has to address these three things for people to... Because when I was...

We have the same publisher. Before I sent the manuscript to read in the team, I was like, well, 100% of the people who read this book at the results are hoping for, and obviously it was no. My dominant question is, well, how do I make it better? Because it was all methodology, how to do these things, how to read faster, how to focus, how to be more productive, how to remember everything. But I realized there are two other things that need to be addressed, and this is where the unconscious is the underlying

for all of this if you imagine If limitless is about progressing feel like where are you stuck? Like everyone listen, let's make this practical to everybody and personal to everybody Think about an area of your life where you feel stuck where you're not progressing. Is it your impact? Is your income is it your creativity your it your impact? Is it your income? Is it your creativity, your innovation, your reading speed, your happiness, your health, whatever? If you think about a box that you're stuck in, the box is three-dimensional, right? This is by nature. So the three forces that contain the box, and these are the same three forces

that will expand the box, right? And That will liberate you out of that box. So the three forces are what I call the limitless model is a Venn diagram with three M's. So if you imagine Mickey Mouse, two ears and a face, the face would be the methodology. And here's the thing, Russell, you know there's so many people out there that are listening that have forgotten more about digital marketing, management, sales, health, whatever, than most of their friends will ever learn. Common sense is not common practice. What's the limitation is the first two. The first M is your mindset.

Henry Ford, believe it or not, believe it or not, either way you're right. Your brain is this incredible supercomputer. And your self-talk, which is often unconscious, is a program that will run. So if you tell yourself, I'm not good at remembering people's names, you will not remember the name of the next person you meet because you programmed your supercomputer not to. If people truly understood how powerful their mind is, they probably wouldn't say or think something they didn't want to be true. That's not to say you have a negative thought and it ruins your life any more

than eating one donut will ruin your life, but if people ate that donut 20 times a day every single day, I think everyone would agree there'd be a consequence, right? And so I feel like your unconscious or subconscious plays a part in terms of your mindset. And For me, three things to think about. Your mindset for me I define as your set of assumptions or attitudes you have about something. So if somebody has assumptions about money or an attitude about money, it's the root of all evil, you have to hurt people to make money, whatever, right? Then it doesn't matter if they have the great methods to do that, there's something to

be contained in that, stuck in that three-dimensional box, right? Their mindset is holding them back. So even if you find yourself saying unconsciously, you know, I don't have a great memory, being self-aware I think is the first step to make in any kind of transformation, then catch yourself. I don't have a great memory. Just add a little word like yet at the end. You know, it just lands different.

I don't have a great memory yet. And you know, there are a lot of powers, power in that word. The other thing is once you have the mindset and you have the methodology, the second M that's there that needs to be addressed is your motivation. Some people, they self-sabotage. They take one step forward and one step... They could be totally unaware and unconscious why they do that. Usually self-sabotage usually is a mindset issue. If people procrastinate, then it's a motivation issue.

And I just love to offer this to the listener. Motivation for me is something that's very real. There's a three-step formula for limitless motivation. And it's the letter P times E times S3. Letter P times E times S3. So everybody think about an area of your life where you're not motivated. You know you should do this thing, but you're not doing it consistently, because the evidence

that you're motivated is action, consistent action. So let's say it's reading, right? You read to succeed, right? Leaders are readers. People have seen photos of me with Oprah or Elon or whoever, like we just, people always wanna know how you bond if you monitor her books, or love the love of reading, right? And which is why I'm so connected to like you,

you know, and because you practice what you post, you know, and it's just, I feel like I've never met anybody who's not continuously learning and I think reading is the best way to get there. Plus, reading is to your mind what exercise is your body. It's just the best mental exercise. But you can't get yourself to read P times E times S3. P is purpose. We know this, right? I mean, we talk about it in our podcasts and programs. Without a reason, you won't get the result. Things have to go from your head to your heart to your hands, right? You could set KPIs and vision board, everything in your head, but if you're

not acting consistently with your hands, check them with the second H, which is your heart, right? The symbol of emotions. Because we're not logical. We all know that people don't buy logically. They buy emotionally, just biologically. But we're not logical. We all know that people don't biologically, they buy emotionally, just biologically. But we're not logical. We're biological though. You think about dopamine, oxytocin, serotonin, endorphins, we're this neurochemical soup. But if we don't feel it, we won't do it consistently. So what is the purpose?

So it can't be cognitive. Everyone can talk about the reasons they should be exercising or reading books or whatever, but if they don't feel it, like for example, in my neighborhood I saw somebody recently and I didn't recognize him. And you know when you see somebody you kind of recognize but you don't know who it is, and that's really bad for me as a memory coach.

I remember everybody. Yeah, but when he opened his mouth and said hello, by his voice I knew exactly who he was. But he looked completely, I haven't seen him for a few years, he looked completely different. You know, he looked exactly who he was. I haven't seen him for a few years. He looked completely different. He looked fit. He had this glow. He looked younger.

The back story is this person was the most unhealthy person that I knew. I was just like, I need to know, what are you doing? He tells me all the things he's doing. I'm like, me and our mutual friends have been telling you to do that for years. You took pride in being unhealthy and smoking., you know, there was this identity. And I was like, yeah, he's like, yeah, but I was on a business trip. I came home and my daughter was crying hysterically and she had this nightmare that I died and this whole thing, right?

And she found purpose and he changed his life, you know, in that moment. So I just want to remind people, even remembering names, a lot of people don't remember names, which I think is the number one business etiquette networking skill there is. Right? Although we don't all cliché it. People don't care how much you know until they know how much you care. A name is the sweetest sound to a person's ears. But most people, they're not connected to the reason.

They know intellectually they should remember names, but are they feeling it? Even asking yourself, why do I want to remember this person's name, show the person some respect, make a deal, get a referral to practice these things and learn on Russell's podcast, whatever, reasons reap results. You start with that why. The P is purpose, feeling it. Now, I realize that just purpose won't get you consistently motivated all the time. You need the E, P times E times S3, which is energy.

Because an exhausted person is not motivated, right? If you're depleted. We have a newborn having been sleeping very well, exhausted, not as motivated to do the things I need to do for work and to work out and so on, right? So that's why a big part of our work is brain optimization. What are the best brain foods? How do you optimize your sleep? How do you manage that chronic stress that could shrink your brain and steal your mental vitality? What are the best supplements, nootropics, that have been proven in human studies to

boost focus, memory, mental energy? And then finally, you could have limitless purpose and limitless energy and still not go follow through to be motivated because you need S3, which everyone calls it something different, small, simple steps. Because a lot of times, so people are not motivated for one of three reasons. They don't have purpose, so they're not going to do it. They don't have the energy to follow through, so they're not going to do it. They don't have the energy to follow through, so they're not going to do it. Or that thing is too big, or it's too intimidating, or it's too abstract, or it's too confusing. We know a confused person doesn't do anything.

Instead of reading a book, like 10 pages a day for someone who doesn't do it, maybe it's too big a jump, opening up the book is the most simple step. Read one line. I had on our podcast, one of the world's top biological dentists, we're talking about oral hygiene and brain health, and we're talking about things beyond brushing, like oil pulling and tongue scraping and flossing. I was talking about kids and getting your kids to floss. Maybe it's too big of a jump in a habit, flossing one tooth.

Because no one's going to stop at one tooth. Or you want them to clean their room, small, simple step, put one sock in the hamper. But this also applies to sales. A lot of times, people don't have the purpose to buy your product or invest in your company or whatever. They don't have the energy or the resources, the capital or whatever. And maybe you're making it too complex and you need to break it down, you know, into smaller commitments and how you find your small simple step. I ask this question every single day whenever I get stuck or stalled, what is the tiniest

action I could take right now that will give me progress towards this goal where I can't fail? What is the tiniest action I take now, operative for now, that will give me progress towards this goal where I just can't fail. I think those are the three keys for limitless motivation. Going back to your original question, the unconscious affects everything. Affects your mindset, affects your inherent motivation, and it also affects the third M, which is your methods.

How you're getting there, because are we constantly upgrading those? Because a lot of our methods in duke university said forty percent of our daily behaviors is habitual and unconscious so there's an unconscious component surely for for how how we think how we feel and what we're doing even when i'm on stage and coaching somebody on more diverse engineering say what i want to think what i want them to feel and how do i want them to feel, and how do I want them to behave, what do I want them to do? I design accordingly. And so I would say the unconscious is everywhere.

And out of fear, though, most people in my estimation are shrinking their dreams and their goals to meet the current situation. And maybe we should be shrinking and downgrading our goals and dreams to meet the current situation. Maybe we shouldn't be shrinking and downgrading our goals and dreams to meet the current situation. Maybe we should think about upgrading our mindset, our motivation, and the methods we're using. Maybe people are using old methods for marketing, or old methods for sales, or old methods for losing weight, or old methods of reading. So many people shrink what's possible to fit their minds,

when they could be expanding their minds to fit all that's really possible. Yeah. Oh, Jim, this is such good stuff, man. It makes me wanna go back and reread the limit list. So I'm gonna go make commitment. I'm doing 75 harder now, so I got 10 pages a night and I just finished a book.

So I'm gonna go back into yours and reread it. It's been a little bit since I've read it, so I'm excited to get me re-motivated to jump back in. So. Thank you. Yeah. Our team, you know, we've been using ClickFunnels and everything from very early on.

So our team, our marketing team, I know they've read Expert and.com and Traffic Secrets. So thank you. Thank you for your amazing work, buddy. That's too cool. Well, unfortunately I got to jump my next call. It starts in a couple of minutes. My next interview, but this was amazing, buddy. That's too cool. Well, unfortunately, I have to jump, my next call starts in a couple minutes, my next interview, but this was amazing, dude.

I appreciate, anyway, good to spend a little more time with you and to hang out and for my audience to be introduced to you as well. Again, as you guys know, so many of you guys are into business and marketing, but it's like, these are the things that actually are bigger levers to pull than like learning the next marketing hack.

It's like learning how to learn, how to function with your brain, how to like lean into your superpowers with things that make people the most successful. So I appreciate your work. Can I challenge everyone to do one thing? I think you learn something best when you teach it. They call it the explanation effect.

And one of the best things people can do is share it. So if I could challenge everyone, wherever you're consuming this right now, take a screenshot. And when you post it, tag Russell, tag myself so we get to see it. I'll repost a few randomly and we'll gift out a few signed copies of Limitless just randomly as a thank you for having me on the show. But I would love for people to share this in there, one thing that they're going to do based on this conversation. I feel like when you share that with your fans, your followers, your family, your friends,

we get to learn it even better. So I wanna thank you so much. And just remember that there's a version of yourself and your brain and your business, your brand that's patiently waiting. And the goal is we show up every single day until we're introduced. So thank you so much for having me, buddy.

Thank you, Jim, appreciate you, man. And everyone, go take the animal quiz. What's the link again? Mybrainanimal.com, and that's where you get all the strategies for remembering names, reading faster, how to focus at will based on your brain type. Awesome, and then if you haven't read his book yet,

it's really good. So anyway, thank you, man, appreciate you, and everyone, we'll see you guys on the next episode. Thanks everybody. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels.

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