Marketing Secrets with Russell Brunson - Keenya Kelly, Myron Golden, and Dan Henry Share Their BIGGEST Marketing Secret LIVE!

Episode Date: July 5, 2021

Welcome to another guest edition of Marketing Secrets Live! Russell talks to Keenya Kelly about Tick Tock, Myron Golden about challenges, and Dan Henry about high ticket sales. Don’t miss this value packed episode! To be on the next Marketing Secrets Live episode, register at ClubHouseWithRussell.com Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Everyone welcome to the marketing secrets live show. I'm so excited to be here live with you guys. This is kind of a new format we've been doing for our podcast. And if this is your first time on, welcome. If you were listening to the recordings of this later, and you want to come on one of our live shows, make sure you go to clubhousewithrussell.com and come and sign up for the Marketing Secrets Live Clubhouse room. And this is where we're kind of hanging out once a week or so. And it's fun because this format's been different. I've had a chance to bring in speakers and find out their number of marketing secret. Then I have a chance to share the coolest thing I'm thinking about at the time. And then we open up for Q&A at the end. And so those who are live, get your questions ready. We're going to do a Q&A at the end. Again, if you're listening to the recording on the actual podcast, make sure you go and register for the live shows at clubhousewithrussell.com. It'll be a lot of fun. So today we've got a couple of guests I'm going to bring them on here in a second and share their number one marketing secret. But before we do that, of course, we got to lead off with the marketing secrets theme song. So let me queue that up. When we come back, we'll jump right into to our guest panels. So here we go. All right, welcome officially now to the marketing secrets live show. Yhennifer, excited to have you here as always, helping me kind of co-host this and get things kicked off. Looks like our first guest isn't here yet, but I would love if you want to introduce the first guest that we're going to be talking to, and we'll just jump right in if you want to. Yhennifer: Awesome, let's get the party started. Before we introduce our guests, we want to make sure that you guys that are here on this episode, that you click the little plus sign in the bottom and invite your friends. Also, a reminder, we are recording this room and don't forget to follow the speakers on the stage and click the little monopoly house on the top and follow the Marketing Secrets Club here so that you can get a notification where we go live again. So our first guest speaker is miss Keenya Kelly. Kenya is the CEO of You Brand It, a video marketing consulting firm in San Diego, California. She is a strategist. She is the TikTok queen, and she's been a member of the funnel hacking community since 2017. Welcome Keenya and Russell, I'll pass it on to you Russell: Keenya. So excited to have you here since 2017. That's crazy. You've been around for a long time. I've been watching you for a long time closely for the last probably two or three weeks, which has been so much fun. So excited to have you on the show first off and welcome. How are you feeling today? Keenya Kelly: I am feeling super good. I'm actually in Mexico celebrating my 40th birthday. So I'm feeling real good. Russell: Very cool. Congratulations. Happy 40. I hit my 40th last year. So far, I remember when I was a kid, I thought when my parents turned 40, I was like, "They're almost dead." I was really concerned. And now as a 40 year old, I feel like I'm just starting. So it's different when you get older, isn't it. Keenya: It sure is. I'm like, I'm just getting started up in here, you know what I'm saying? Russell: Very cool. Well, what I want to ask you right now. This is the question I ask all the guests here on the Marketing Secrets Live show, is what is your biggest marketing secret that you are doing right now inside of your business? So we can all hear and learn from it. Keenya: Absolutely. So my biggest secret is TikTok. And I know some people are already like, they're like fading out, but don't fade out. I built my business initially from Facebook and Instagram and in 2020, I'm somebody who prays for strategies. And I heard God tell me to get off to TikTok, which I thought was insane, but I was like, "I'm just going to try." I was like, "Maybe I'm just dealing with whatever because of the pandemic." So I get on to TikTok and initially I'm dancing like everybody else. But then it clicked. This is the newest social media platform that marketers are going to run to. And so in the midst of everything that happened in 2020, I just kept creating content. And fast forward a year later, 450,000 followers, we added an additional $300,000 to my business and it's just been incredible. And now I'm this "influencer". And I'm like, "I never thought that I would be an influencer, but now I am." Russell: That's interesting. So you started with doing dances, like a lot of people do in TikTok. I'm curious, what was the transition like? What were some things you did that helped it to grow or helped get the following, actually make money from it? Keenya: For sure. So what happened was that I was going viral with some of the dances and just being my personality. And I ended up seeing somebody, I can't remember who it was that was marketing and they clicked. And I immediately transitioned. I said, I do love to dance. I do love to have fun. I'm going to take some of these trends and start teaching. So I started doing a little bit of dancing, but I would talk while I was dancing or I would have texts on screen. And I started driving people to the link in my bio to jump on my email list, to buy my courses. And I ended up, like I have a book, a business book called Before You Quit Your Job. And I ended up selling way more books on TikTok than I was anywhere else. And so I just kept doing that. I was like, this is a creative platform. Be creative, have fun, but teach in the way that TikTok's community is. And that is what happened. Russell: That's awesome. It's interesting. I'm not a big TikToker yet, but my kids are. And so I remember when I was trying to understand the platform. I said, "I'm just going to watch my kids and see what they're doing and why they're doing it, to understand them." And it was fascinating because my daughter, she started growing her TikTok channel slowly. And I remember at first she would be like, "I got 30 followers. I got 50." She was so excited, and then what she did, this is super interesting. She set up a second profile and there's a name for it. I think it's like a thing that TikTokers do, I don't know. You may know more than me, but she covered up her face, and it was like, people had to guess who she was. So she did these dances where you can't see her face and people started guessing. And that channel blew up to like 50 or 60,000 people. And she kept building towards the big reveal. As soon as I get X amount of people, I'm to reveal who I am. And so she got to that point and then she revealed who she was and she pushed everyone to her main channel. And she had like almost 30,000 people move over there, follow her on her main channel. And now my daughter's like, "I'm an influencer dad." I'm like, "No, not my daughter. No." But it was just that interesting strategy to watch how she did that. How just some of the different techniques and things to start growing. And I think for anybody, especially someone like me who hasn't really gotten good with the platform yet, it's like find people who are using it and just watch them. That's how we started learning YouTube. I started learning other things is just watching how people who do love the platform, what they're doing and how they're doing it. It sounds like you had something similar, you were doing it just for fun. And then you started seeing other people transitioning. Okay. I see how this is going to work now for my business as well. Keenya: Yeah, absolutely. I knew it was something because social media always starts out entertaining. It just does. And then it usually starts out with the younger generation. And so when I got there, I was like, "There is something to this." And I slowly started going, "This is going to be the wave of marketing." And now here we are 2021 and Facebook just launched their short video and everything else has short video. Russell: Yeah. Super interesting. Well, awesome. Thanks for coming on the live show and sharing that it makes me want to go... I'm about to head on family vacation. So my goal is to TikTok my daughter at least three times over the next week and a half. So those who want to follow my TikTok, go find me. I'm only like at 500 followers. So go follow me and you'll see me start trying to practice what we're preaching. So thank you Keenya so much for coming on and sharing. Super grateful for you. Keenya: Thank you so much. Yhennifer: Awesome. Thank you, Keenya. You are awesome. I'm so excited that you were here. All right. So now we have Myron Golden. Myron is a high in demand speaker, trainer in areas of sales, marketing, business development. I think he doesn't even need an introduction because I mean, all the funnel hackers here know who he is, but we had to give him this special introduction. He's also a bestselling author. And I don't know if you guys know this, but he's a songwriter and an owner of a record label. Welcome Myron to the marketing secrets podcast. Back to you, Russell. Russell: What's up Myron. How are you doing, man? Myron Golden: What's up Russell? Good to see you brother. Good to see you. I forgot about this call. Don't tell anybody I said that. Russell: You're live right now… Myron: I'm at the golf course. Russell: Are you golfing right now? Myron: I'm at the golf course, but it's all good, I'm here. Russell: Well, thanks for jumping on. Myron: Good to see you bro, always good Russell: We're only on for a minute or so. So well, first off Myron, you, as you know, you're one of my favorite humans on this planet. Just been so grateful for you. The last few years hanging out often has been some of the highlights in my life. So grateful for you. And the biggest thing on the marketing seekers live show. So we can get you back to golfing, but my only question for you is, what is right now in your business the number one marketing secret. Of all the things you're doing, obviously you're doing a lot of things, but if you could say, this is my number one marketing secret right now, what would that be that you can share with everybody? Myron: Well, my number one marketing secret right now is we've got a challenge to a bootcamp. And what we do is we do a five-day challenge. It's $97 for general admission. It's $297 for VIP and we do it to a split offer, which people say you shouldn't do, but it's working really well for us. So if people are making more than 20,000 a month, we send them to our application for our inner circle. If they're making less than 20,000 a month, we send them to the application for our offer mastery coaching. Where we teach people how to create offers and do challenges. And we've got students right now. We just did our first one at the end of February, beginning of March. And we've got one guy from our first challenge who's already done two challenges and done over $300,000. We've got another lady who's never sold anything high ticket before, her very first challenge she did like $24,000. So people are just crushing it. So that's what we're doing. We're doing a challenge to a $21,000 coaching program and or to our inner circle. And it's done for us so far over $2 million this year. That's Russell: That's awesome. It feels like this year has been- Myron: That's my number one secret. Russell: It feels like this year has been the year of challenges for people, which has been really, really fascinating. And people use it for different ways, right? We use challenges, people in software. Other people using challenges, so there are courses. And you're going from challenge straight to super high ticket, which is fascinating. Now you said also your challenge is a paid challenge of friends, is that what you said? Myron: Oh yeah, paid. Russell: Okay. Myron: It's paid, it's $97 for the general admission and 297 for VIP. Russell: And then what's the... Two follow up questions. Number one. What's the name of your challenge? And then is the challenge happening live throughout the week or is it prerecorded or how do you structure that? He's on the golf course, so it's breaking up a little bit, but so we said it is live and then the other question was just, what was the actual name of your challenge? We can go funnel hacking, go sign up for it. Myron: Yeah. So the name of the challenge is the Make More Offers challenge because I teach people the number one challenge, the number one problem, most business owners have. They don't make enough offers. So I teach them to make more offers and to make more money. And so Make More Offers Challenge and yeah, it's a paid challenge. One $97 for the general mission, 297 for VIP. Russell: Awesome. Well, thank you, Myron. Appreciate jumping on. I hear the birds in the background, you should get back to golfing. Thanks for jumping on real quick and sharing your biggest marketing secret. And I'm grateful for you as always. And just as a side note for everyone who's listening, the Make More Offers challenge, that's a cool name. If you think about the people in this game who have the most success, honestly, are the ones who make the most offers, right? They're trying different things. We just did a very fascinating study with our ClickFunnels data, went through man, like one and a half million people have signed up for ClickFunnels trial over time. And it's crazy, if someone joins ClickFunnels and they buy at least one thing from it. It could be a book, it could be a $7 report, it could be anything, their stick rate triples. And so a lot of times you might go, "Well, I just sell one thing." It's like, yeah, but the more offers you make, the better buyers they become. I remember TJ Rohleder who is one of my mentors in direct mail. And he's brilliant marketer, but essentially you can go and you can actually rent his buyer list. Where you can send his buyers your offers in the mail. And I told him like, "Aren't you worried if other people were making offers to your buyers, they're going to quit buying from you?" And he said, "No, no. You're looking at it backwards." He's like the more people buy, he said buyers stay in motion. And the more they buy, the more they'll continue to buy. So he's like, "I'm going to sell my people stuff, but I want other people to sell them stuff as well, because if they're buying somebody else's offer, they're more likely to buy mine as well because buyers like to buy stuff." And he's like, "If they stop buying, that's worse." He's like, "If I don't send them something in the mail each week, if they're not getting other offers, so they're not continuing to buy. They actually cool off and they become worse buyers over time." And so it's fascinating for us looking at the data from seven years now. It's like, if they've purchased anything from me, like a book, anything, they seek three times longer on ClickFunnels than if they just sign up for ClickFunnels and that's it. So make more offers. We can go on like a two hour podcast just about that alone, how powerful it is. But anyway, so it's awesome. So thank you Myron, for sharing all that. Myron: I'll be happy to jump on and do a two hour podcast with you anytime you’re ready Russell. Russell: Awesome. We'll have to plan that. Well, thank you Myron so much for jumping on, and this has been fun so far. So we've got two guests down. We've got one more to go. Yhennifer, you want to introduce our next guest? Yhennifer: Yes. Awesome. Let me reset the room really quickly, guys. If you're finding value in this room, please follow the speakers on the panel. Click the little plus sign and invite five friends right there at the bottom. You can also click on the monopoly house at the top where it says Marketing Secrets Live, so that you can follow this club and get a notification when Russell goes live again. All right, the next speaker on up is Dan Henry. Dan is the founder of getclients.com. He's a bestselling author and a eight figure award winner. Welcome Dan to the room today. Dan Henry: Hey, how's it going guys? Russell: Doing awesome. Dan, great to hear from you. Always awesome to hang out and have you on. I would say before we kick this off officially, I think you are probably one of the most colorful characters inside of our community, which makes it fun. Sometimes I get nervous. Sometimes I get excited and back and forth, but always respect and always grateful for you and awesome to have you here. So my question for you that I'm excited to hear your thoughts because you're a deep thinker who goes, sometimes our thoughts counteract each other, which is kind of fun as well. But I'm curious for you right now in your business, in the spot you're at, what is the biggest marketing secret that you're finding right now that's working for you guys? Dan: Well, I've always, as you know, Russell, I've always used polarity to... But that's something I've used for years, and I always say if you make enough noise, all eyes will be on you, make sure you're selling something. And I think a lot of people think that they don't use polarity or if they use polarity they're going to turn off a bunch of people. But that's the thing, is you use polarity in your daily life whether you intend to or not. If you go to church and you walk out of that church, an atheist is going to drive by and be like, "That guy sucks." And vice versa. It's like, if you go to the gym and you're in shape, somebody who's not shape is going to look at you and be jealous. You're polarizing anyway. So you might as well get paid for it. And so of the things that we made a radical, radical shift in our business was what I like to call, and I learned from you, the value ladder. I would call this sort of the reverse value ladder. So we start with high ticket. I pretty much don't build a value ladder until I hit at least one million with a high ticket offer. Because the way I view it, if you're good enough, if your offer is good enough to book calls and close sales and do well, it's the engine, right? The other stuff around it is the fuel that pours into the engine. So what we did was we started selling high ticket only, and it just radically transformed our business. And then I tacked the book on and some low ticket products to fuel it, to scale it even further. And we've been able to, I mean, I'm not on social media that much anymore. I'm not that active anymore, and we've done... We have million-dollar days, we have million-dollar weeks. I just launched a hundred-thousand-dollar offer within like hours, landed a client for that. I mean, and everything else just supports that. And I think a lot of people don't realize that there are two segments of the market. There are low ticket buyers and there are high ticket buyers. Low ticket buyers either won't buy your high ticket ever, or they require multiple products, multiple touch points, months, and months, or even years of following to ascend them to be a high ticket buyer. And that's true and that works, but there's also a segment of the market that are already high ticket buyers. That are ready to pay you a high ticket price right now, and nobody markets to them. Because almost every book, almost every guru out there, almost every direct response marketer, talks about low ticket and the language of low ticket buyers. So those high ticket buyers they're already ready to buy. It's literally a blue ocean, but most people don't know how to talk to them. So what I did is I literally deleted all my low ticket stuff. I started speaking to the high ticket buyers first. I still use polarity, that still works. And then once I've tapped into that fully and the machine is oiled, then I tacked in the low ticket stuff. To take those low ticket buyers and turn them into high ticket buyers. But going after high ticket buyers first as a priority changed everything Russell: Awesome. I actually a hundred percent agree with that. It's interesting. One of my biggest fears when I teach people the value ladder is number one, is that they don't do anything until they've got all the offers and all the value ladder built out, which is the wrong thing. Number two, they start with the, I'm going to go write a book then, which is the hardest thing, as you know. You've written a book too. Of all the things, it's the hardest, and it's the hardest to make profitable. Whereas if someone leads with a higher ticket, a webinar or a high ticket offer, you have more room to mess things up, right? Because you sell one 10,000 or 20,000 whatever client, you can do a lot of things wrong. You can mess up on the ads and mess up on the copy and everything you used in one person and it cleans up all the mess, right? And so typically, like you said, it's easier to get some of that to work out of the gate and then scale-out to call them a cup of whatever that is. And then coming back and saying, "Hey, I need more ways to bring people into this offer." And that's when a book offer does well, or things like that. Hormozi did the same thing, he had his high ticket thing, killing it. And then he wrote a book and then his book offer, if you guys go through his book offer, he doesn't have anything else to say. So you buy the book, and the next page is like, cool you bought the book. Apply now for the high ticket coaching. And he did find that he was able to get more buyers coming in that way, but it was leading with the high ticket. And I think for most people, especially if you're getting started, this is one of the easier, faster ways. I think the biggest problem people have a lot of times is just the belief that they can actually sell high ticket when they're first beginning, which is probably more of the problem. But man, the metrics and the math make way more sense when you lead with that, for sure. Dan: That's who got me into high ticket originally, it was Hormozy. I met him backstage at a ClickFunnels event and he's like, "Dan, how much money did you make this month?" And I'm like, "One million." And he's like, "How much did you spend?" I'm like, "700,000." And he's like, "Cool. I made like two million and I spent like a hundred grand." I'm like, "You must be so good at Facebook ads." And he's like, "No, I suck at Facebook ads. My cheapest offer is 16 grand." And my mind just exploded when he said that. And ever since then, everything I've done has been revolving around that. But I want to make a point. You said that your biggest fear was that people do the value ladder wrong. And I think that's a point that everybody needs to hear. There's a difference between learning what to do, how to do it and how to do it well, how to execute it. And I will tell you, most people funnel hacking, value ladder. They do it wrong. They want to build out the whole thing first or instead of modeling someone's funnel, they just go and copy it word for word. And they don't realize that there's what to do, there's how to do it and how to do it well. I think that's a big thing, is the stuff you teach. I mean, you were the person that got me started in this game. I made $25 million and it has literally started from the moment I saw you on an ad going, "Buy my dotcom secrets book." And I bought that book, and now what, I don't know, five, whatever, how many ever years later, four years, five years, I've made $25 million. And I'll tell you that if I were to say one thing, that is the difference between people who make it and people who don't, is a lack of comprehension. Nobody gives effort into comprehending what somebody says. They just look at it and go, "Okay, cool." And then they don't really go, "Okay, why does this work? What's the science behind this?" And they just take a superficial action. So I think your stuff is amazing, Russell. If it wasn't for you, I wouldn't be here right now. But I do think people need to put more effort into understanding how to do it well. Russell: A hundred percent. Yep. People look to service level. There's a method to this and if you go deeper, you can see why it works, not just how it works so. Well, awesome, man. Well, thank you, Dan. Thank you, Keenya. Thank you, Myron, for jumping on the first half of the Marketing Secrets Live show. For those who are on live, this is fun. So we're going to have two more sessions of this live podcast. If you're listening to the recording of this, make sure you go to clubhousewithrussell.com. Go and register and that way in the future, when we go live, you'll get notified on your phone. And you come hang out with us live and have some fun. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi everyone, welcome to the Marketing Secrets Live show. I'm so excited to be here live with you guys. This is kind of a new format we've been doing for our podcast, and this is your first time on. Welcome. If you were listening to the recordings of this later and you want to come on one of our live shows, make sure you go to clubhousewithrussell.com and come and sign up for the Marketing Secrets Live Clubhouse Room, and this is where we're kind of hanging out once a week or so.

And it's fun because this format's been different. I've had a chance to bring in speakers and find out their number of marketing secret. Then I have a chance to share the coolest thing I'm thinking about at the time. And then we open up for Q&A at the end. And so those who are live, get your questions ready. We're going to do some Q&A at the end. And again, if you're listening to the recording on the actual podcast, make sure you go and register for the live shows at clubhousewithrussell.com. It'll be a lot of fun. So today we've got a couple of guests. I'm going to bring them on here in a second and share their number one marketing secret. But before we do that, of course, we got to lead off with the marketing secrets theme song.

So I'm going to queue that up when we come back. We'll jump right into to our guest panel. So here we go. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, welcome officially now to the marketing secrets live show uh yennefer excited to have you here as always helping me kind of co-host this and get things kicked off uh looks like our first guest isn't here yet uh but i would love if you want to introduce um the first guest we're going to be talking to and we'll just jump right in if you want to awesome let's get the party started before we introduce our guests we want to make sure that you guys that are here on this episode, that you click the little plus sign in the bottom and invite your friends. Also, a reminder, we are recording this room and don't forget to follow the speakers on the stage and

click the little, uh, little monopoly house on the top and follow the marketing secrets, um, club here so that you can get a notification when we go live again. So our first guest speaker is Miss Kenya Kelly. Kenya is the CEO of U Branded, a video marketing consulting firm in San Diego, California. She is a strategist. She is the TikTok queen, and she's been a member of the funnel hacking community since 2017. Welcome, Kenya and Russell. I'll pass it on to you. Kenya, so excited to have you community since 2017. Welcome, Kenya and Russell.

I'll pass it on to you. Kenya, so excited to have you here in 2017. That's crazy. You've been around for a long time. I've been watching you for a long time, but closely for the last probably two or three weeks, which has been so much fun. So excited to have you on the show first off.

And welcome. How are you feeling today? I am feeling super good. I'm actually in Mexico celebrating my 40th birthday. So I'm feeling real good. Very cool. Congratulations. Happy 40. I hit my 40th last year. So, um, so far, I remember as a kid, I thought when I was 40, my parents turned 40, I was like, I'm almost, they're almost dead. I was really concerned. And now as a 40 year old, I feel like I'm just starting. So it's different when you get older, isn't it? It sure is. I'm like, I'm just getting started up in here.

You know what I'm saying? Very cool. Well, what I want to ask you right now, this is the question I ask all the guests here on the Marketing Secrets Live show, is what is your biggest marketing secret that you are doing right now inside your business so we can all kind of hear and learn from that? Absolutely. So my biggest secret is TikTok. And I know some people are already like, they're like fading out, but don't fade out. You know, I built my business initially from Facebook and Instagram. And in 2020, I'm somebody who prays for strategies. And I heard God tell me

to get off the TikTok, which I thought was insane. But I was like, I'm just gonna try. I was like, maybe I'm just dealing with whatever because of the pandemic. So I get on the TikTok and initially I'm dancing like everybody else, but then it clicked. This is the newest social media platform that marketers are going to run to. And so in the midst of everything that happened in 2020, I just kept creating content and fast forward a year later, 450,000 followers. We added an additional $300,000 to my business. And it's just been incredible. And now I'm this quote unquote influencer. And I'm like, I never thought that I would be an influencer, but now I am.

That's interesting. So you started with doing dances like a lot of people do in TikTok. I'm curious, like what was the transition? Like what were some things you did that helped it to grow or helped, you know, get the following and actually make money from it? For sure. So what happened was that I was going viral with some of the dances and just being my personality. And I ended up seeing somebody, I can't remember who it was, that was marketing.

And it clicked and I immediately transitioned. I said, I do love to dance. I do love to have fun. I'm going to take some of these trends and start teaching. So I started doing a little bit of dancing, but all I would talk while I was dancing, or I would have texts on screen. And I started driving people to the link in my bio, to jump on my email list, to buy my courses. And I ended up like, I have a book, a business book called before you quit your job. And I ended

up selling way more books on Tik on TikTok than I was anywhere else. And so I just kept doing that. I was like, this is a creative platform. Be creative, have fun, but teach in the way that TikTok's community is. And that is what happened. That's awesome. It's interesting. I'm not a big TikToker yet, but my kids are. And so I remember I was trying to understand the platform. I said, I'm just going to watch my kids and see what they're doing and why they're doing it to understand them. And it was fascinating because my daughter, she started growing her TikTok channel slowly. And I remember at first she would be like, I got 30 followers. I got 50.

She was so excited. And then what she did, this is super interesting. She set up a second profile. And there's a name for it. I think it's like a thing that TikTokers do. I don't know. You may know more than me, but she covered up her face and it was like they had people had to guess who she was. So she did these dances where you couldn't see your face and people started guessing. And that channel blew up to like 50 or 60,000 people. And she kept building

towards this big reveal. And soon like X amount of people, I'm going to reveal who I am. And so she got that point and then she revealed who she was and she pushed everyone to her main channel. And she had like almost 30,000 people move over there, follow her on her main channel. And now my daughter's like, I'm an influencer, dad. Like, no, not my daughter. No. But it was just an interesting strategy to watch how she did that. How just some of the different techniques and things to start growing. And I think for anybody, especially someone like me, who hasn't really gotten to the platform yet, it's like find people who are using it and just watch them. That's how we started learning youtube i started learning some other

things is just watching how people who do love the platform like what they're doing and how they're doing it it sounds like you had something similar you're doing it just for fun and then you start seeing other people transitioning okay i see how this is going to work now for for my business as well so yeah absolutely i i knew it was something because like social media always starts out entertaining it just does and then it always starts out entertaining. It just does. And then it usually starts out with the younger generation. And so when I got there, I was like, there is something to this. And I slowly started going, this is going to be the wave of marketing. And now here we are 2021 and Facebook just launched their short video and

everything else has short video. Yeah. Super interesting. Well, awesome. Thanks for coming on the live show and sharing that. It makes me want me want to go, um, I'm about to head on a family vacation. So my, my goal is to tick talk my daughter at least three times over the next like week and a half. So it's those who aren't following my tick tock, go find me. I only like 500 followers. So go follow me. And then, uh, and you'll see me start trying to practice what we're preaching. So thank you, Kenya, so much for coming on and sharing. Super grateful for you. Thank you so much.

Awesome. Thank you, Kenya. You are awesome. I'm so excited that you were here. All right. So now we have Myron Golden. Myron is a high-demand speaker, trainer in areas of sales, marketing, business, development. I think he doesn't even need an introduction because, I mean, all the funnel hackers here know who he is,

but we had to give him this special introduction. He's also a best-selling author, and I don't know if you guys know this, but he's a songwriter and an owner of a record label. Welcome, Myron, to the Marketing Secrets Podcast. Back to you, Russell. What's up, Myron? How you doing, man? What's up, Russell? Good to see you,

brother. Good to see you. I forgot about this call. Don't tell anybody I said that. You're live right now. I'm at the golf course. I'm at the golf course, but it's all good. We're only on for a minute or so. So first off, Myron, you, as you know, you're one of my favorite humans on this planet. Just been so grateful for you. The last few years hanging out often has been, has been some of the highlights of my life. Uh, so grateful for you. And the biggest thing on the marketing secrets live show. Um, so we can get you back to golfing. But, uh, my only question for you is what is right now in your business, like the number one marketing secret of all the things you're doing, obviously you're doing a lot of things. Uh, but if you could say, this is my number one marketing secret right now, what would

that be that you can share with everybody? Well, my number one marketing secret right now is we've got a challenge to a boot camp. And what we do is we do a five-day challenge. It's $97 for general admission. It's $297 for VIPs. And we do it to a split offer, which people say you shouldn't do, but it's working really well for us. So if people are making more than $20,000 a month, we send them to our application for our inner circle. If they're making less than $20,000 a month, we send them to the application for our offer mastery coaching. And we teach people how to create offers and do challenges.

And we've got students right now. We just did our first one at the end of February, beginning of March. And we've got one guy from our first challenge who's already done two challenges and done over $300,000. We've got another lady who's never sold anything high ticket before her very first challenge. She did like $24,000. So people were just, people were just crushing it. So that's what we're doing.

We're doing a challenge to a $21,000 coaching program and, or to our inner circle. And it's done for us so far over $2 million this year. That's awesome. It feels like this year's been like the year of challenges for people which has been really really fascinating um and people use it for different ways right like we use challenges people in software other people using challenges so their their courses and you're going from challenge straight to super high ticket which is which is fascinating now you said also your challenge is a is a paid challenge of friends oh yeah paid it's 90 okay it's paid it's 97 97 dollars for the general admission and 297 from uip and then what's the two of the follow-up questions is number one what's

the name of your challenge and then is the challenge happening live throughout the week or is it pre-recorded or how do you how do you structure that he's on golf course so it's breaking up a little bit but so he said it is live and then the question was just what was the actual name of your uh name your challenge we can go funnel hack and let's sign up for it yeah yeah so it's it's it's um the name of the challenge is the make more offer challenge because i teach people the number one challenge the number one problem most business owners have they don't make enough offers so i teach you make more offers and make more money. And so make more offers challenge.

And yeah, it's a paid challenge. One $97 for the general admission, $297 for VIP. Awesome. Well, thank you, Myron. I appreciate you jumping on. I hear the birds in the background. You should get back to golfing. Thanks for jumping on real quick and sharing your biggest marketing secret.

And grateful for you as always. And just as a side note for everyone who's listening, the Make More Offers Challenge, that's a cool name. If you think about the people in this game who have the most success, honestly, the ones who make the most offers, right? They're trying different things. We just did a very fascinating study with our ClickFunnels data. Man, like one and a half million people have signed up for ClickFunnels trial over time.

And it's crazy. If someone joins ClickFunnels and they buy at least one thing from me, it could be a book, it could be a $7 report, it could be anything. Their stick rate triples. And so a lot of times people are like, oh, I just saw one thing. It's like, yeah, but the more offers you make, the better buyers they become. I remember TJ Rolletter, who's one of my mentors in direct mail, and he's a brilliant marketer.

But essentially, you can go and you can actually rent his buyer list where you can send your who's a who's one of my mentors in direct mail and uh he's brilliant marketer uh but essentially he um you can go and you can actually rent his buyer list where you can send your buyers uh send his buyers your offers in the mail and i told him like doesn't it make you like like aren't you worried like if if uh if other people are making offers to your buyers like they're gonna quit buying from you he said no no you're looking at it backwards he's like the more people buy that he said buyers stay in motion and the more they buy the more they'll continue to buy so he's like so i'm gonna sell my people stuff but i want other people to sell them stuff as well because if they're buying somebody else's offer they're more likely to buy mine as well because buyers like to buy stuff and he's like

if you if they stop buying he's like that's worse he's like if i don't send him something in the mail each week if i if they're not getting other offers they're not continuing to buy they actually cool off and they they become worse buyers over time and so it's fascinating for us like looking at the data from seven years now, it's like if they've purchased anything from me, like a book, anything, they stick like three times longer on ClickFunnels than if they just signed up for ClickFunnels and that's it. So make more offers. We could go on like a two-hour podcast just about that alone, how powerful it is.

But anyway, so it's awesome. So thank you, Myronron for sharing all that i'll be happy to jump on and do a two-hour podcast with you anytime awesome we'll have to plan that well thank you myron so much for jumping on and uh this has been fun so far so we got two guests down we got one more to go yennefer you want to introduce our next guest yes awesome let me reset the room really quickly, guys. If you're finding value in this room, please follow the speakers on the panel. Click the little plus sign and invite five friends right there at the bottom. You can also click on the Monopoly house at the top where it says Marketing Secrets Live so that you can follow this club and get a notification when Russell goes

live again. All right. The next speaker on up is Dan Henry. Dan is the founder of GetClients.com. He's a best-selling author and an eight-figure award winner. Welcome, Dan, to the room today. Hey, how's it going, guys? Doing awesome. Dan, great to hear from you. Always awesome to hang out and have you on.

I would say, before it kicks off officially, I think you are probably one of the most colorful characters inside of our community, which makes it fun. Sometimes I get nervous, sometimes I get excited and back and forth, but I'm always respecting, always grateful for you and awesome to have you here. So my question for you that I'm excited to hear your thoughts because you're a deep thinker who goes, sometimes, sometimes our, our, uh, our thoughts, uh, counteract each other, which is kind of fun as well. But I'm curious for you right now in your business and the spot you're at, like, what is the biggest marketing secret that you're finding right now that's working for you guys? Well, I've always, as you know, Russell,

I've always used polarity to, um, to, but that's something I've used for years. Um, and I always say, you know, if, if you make enough noise, all eyes will be on you. Make sure you're selling something. And I think a lot of people think that, you know, they don't use polarity. You know, if they use polarity, they're going to turn off a bunch of people. But that's the thing is you use polarity in your daily life, whether you intend to or not. If you go to church and you walk out of that church, an atheist is going to drive by and be like, that guy sucks and vice versa. If you go to the gym and you're in shape, somebody who's not in shape is going to look at you and be jealous.

You're polarizing anyway, so you learned from you, the value ladder. I would call this sort of the reverse value ladder. So we start with high ticket. Like I pretty much don't build a value ladder until I hit at least $1 million with a high ticket offer. Because the way I view it, if, you know, if you're good enough, if your offer is good enough to book calls and close sales, and do well, it's the engine, right? The other stuff around it is the fuel that pours into the engine. And so what we did was we started selling high ticket only, and it just radically transformed our business. And then I tapped the book on and some low ticket products to fuel it, to scale it even further. And we've been able to, I mean, I'm not on social media that much anymore. I'm not that active anymore. And we've done, we have million dollar days. We have million dollar weeks. I just launched a hundred thousand dollar offer and within like hours landed a client

for that. I mean, and everything else just supports that. And I think a lot of people don't realize that there are two segments of the market. There are low ticket buyers and there are high ticket buyers. Low ticket buyers either won't buy your high ticket ever, or they require multiple products, multiple touch points, months and months, or even years of following to ascend them to be a high ticket buyer. And that's true and that works, but there's also a segment of the market that are already high ticket buyers, that are ready to pay you a high ticket price right now, and nobody markets to them. Because almost every book, almost every guru out there, almost every direct response marketer talks about low ticket and the language of low ticket buyers. So those high ticket buyers, they're already ready to buy.

It's literally a blue ocean, but most people don't know how to talk to them. So what I did is I literally deleted all my low ticket stuff. I started speaking to the high ticket buyers first. I still use polarity. That still works. And then once I've tapped into that fully and the machine is oiled, then I tacked in the low ticket stuff to take those low ticket buyers and turn them into high ticket buyers. But going after high ticket buyers first as a priority changed everything. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him

to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study. And guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right?

Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the

revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does

it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are.

And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com

and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius,

two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself,

to make sure you're working in a spot that's gonna give you the most joy, number one. But then number two, it's gonna make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount.

Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Awesome. I actually 100% agree with that. It's interesting. One of my biggest fears

of when I teach people the value ladder is number one, is that they don't do anything until they've got all the offers and all the value ladder built out, which is the wrong thing. Number two, they start with the, like, offers and all the value ladder built out, which is the wrong thing. Number two, they start with the, like, I'm going to write a book then, which is the hardest thing. As you know, you've written a book too.

Like of all the things, it's the hardest and it's the hardest to make profitable. Whereas if someone leads with a higher ticket, you know, webinar or high ticket offer, you have more room to mess things up, right? Because you sell one $10,000 or $20,000, whatever client, you can, you can, they do a lot of things wrong. You can mess up on the ads and mess up on the copy and everything. You just need one person and it cleans up all the mess. Right. And so typically, uh, like you said, it's easier to get some of that to work out of the gate and then, um, scale that to, to, to common club, whatever that is. And then coming back and saying, okay, I need more ways to bring people into this offer. And that's when a book offered as well, or things like that, you know, her Mosey did the same thing.

He has his, he had his, uh, his, uh, high ticket thing, killing it. And then he wrote a book offered as well or things like that. You know, Hamosi did the same thing. He had his high ticket thing killing it. And then he wrote a book. And then his book offer, if you guys go through his book offer, like he doesn't have anything else. You buy the book and the next page is like, cool, you bought the book. Apply now for the high ticket coaching. And he did find that he was able to get more buyers coming in that way. But it was leading with the high ticket. And I think for most people, especially if you're getting started, like it's one of the easier, faster ways.

I think the biggest problem people have a lot of times is just the belief that they can actually sell high ticket when they're first beginning, which is probably more the problem. But man, the metrics and the math make way more sense when you lead with that for sure. That's who got me into high ticket originally was Hermosi. I met him backstage at a ClickFunnels event. He's like, Dan, how much money did you make this month? I'm like, one million. He's like, how much did you spend? I'm like 700,000. And he's like, cool, I made like 2 million. And I spent like, you know, 100. Yeah. And I'm like, I'm like, you must be so good at Facebook ads. And he's like, No, I suck at Facebook ads. I just my cheapest offer is 16

grand. My mind just exploded when he when he said that. And ever since then, I've just, everything I've done has been revolving around that. But I want to make a point. You said that your biggest fear was that people do the value ladder wrong. And I think that's a point that everybody needs to hear. There's a difference between learning what to do, how to do it, and how to do it well, how to execute it. And I will tell you, most people, funnel hacking, value ladder, they do it wrong. They want to build out the whole thing first, or instead of modeling someone's funnel, they just go and copy it word for word. And, you know, they don't realize that there's what to do, there's how to do it and how to do it well. And I think that's a big thing is the stuff

you teach. I mean, you were the person that got me started in this game. I made $25 million and it has literally started from the moment I saw you on an ad going buy my dot com secrets book. And I bought that book. And now what? I don't know, five, whatever, how many ever years later, four, four years, five years, I've made $25 million. And I'll tell you that if I were to say one thing that is the difference between people who make it and people who don't is a lack of comprehension. Nobody gives effort into comprehending what somebody says. They just look at it and go, okay, cool. And then they don't really go, what, why does this work? What's the science behind this? And they just take a superficial action. So I think your stuff is amazing, Russell. If it wasn't for you, I wouldn't be here right now, but I do think people need to put more effort into like

understanding, you know, how to do it well. A hundred percent. Yep. People look to surface level. It's like, there's, there's a method to this. If you go deeper, you can see why it works, not just like how it works. So, well, awesome, man. Well, thank you, Dan. Thank you, Kenya. Thank you, Myron, for jumping on the first half of the Marketing Secrets Live show. For those who are on live, this has been, this is fun. So we're going to have two more sessions of this live podcast.

If you're listening to the recording of this, make sure you go to clubhousewithrussell.com. Go and register. And that way in the future when we go live, you'll get notified on your phone and you can hang out with us live and have some fun. Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797.

Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is we'll add you to my phone and then they'll send you back a message where you can add me to your phone, and then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area, and a whole bunch more. I just want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes,

my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.