Marketing Secrets with Russell Brunson - Keep Publishing, Even When No One’s Listening

Episode Date: January 22, 2018

Two presentations that I gave, where I thought that no one was listening, that literally changed a few people's world. On today's episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode: Why Alex Hormozi heard Russell's message, but didn't do anything about if for a year. How well Alex has been able to do with his business despite having tiny goals. And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing. So listen here to find out why it's important to keep putting your message out there, even if you think no one is listening. Transcript - https://marketingsecrets.com/blog/keep-publishing-even-when-no-one-s-listening Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. I got something cool to share with you today. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Hey everyone. All right. So first off, I want to share something that's a little different than normal. We've been promoting Fun Locking Live. We're getting close to selling our tickets. So I thought it'd be fun to do Facebook Lives with all different speakers. And so today I did two Facebook Lives. One was with Alex and Layla Harmozy and then Myron Golden, who are amazing people. And then tonight I did one

with Kaylin Poland and also with Natalie Hodson. And it's just been really fun to talk to the speakers and get them excited about what they're talking about and get everyone else excited as well. And during one of the Facebook Lives the, uh, Facebook lives today, um, we had a really cool thing kind of came out of it. So, um, it's Alex from, some of you guys may know Alex, um, because he spoke and this is the second Funnel Hacking Live he's spoken at and him and his wife are gonna be speaking at this one. Um, but what's interesting is, uh, at the end of it, I was asking, I asked like, you know, why, why do you think people should come to Funnel Hacking Live? And he was just like, uh, he said, he said, I think it was like

three or four years ago he went to an event. It wasn't my event, it was Traffic and Conversion, actually, Ryan Dice's event. And he was at the event and I had a chance, I was speaking at the event. And he told me the story later, so I'm kind of filling the back story, he didn't talk about it today, but filling in some of the back story for you guys

so it makes sense. At this event, I had an hour to speak and they wouldn't let me pitch anything, which is like painful for me as someone who loves to sell things, uh, because I feel like selling is how we actually change people's lives. And so, um, I get on stage and I do my, my entire final action presentation and I get to like where I transitioned to my clothes and I'm like, well, that's all I got. See you guys. And I had to end. And, um, what I didn't know at the time was Alex was sitting out there in the audience and Alex at the time had one or two gyms and

he was doing all right, but not like not loving it and you and um he told me he's like I was sitting in the audience and he was just like I want to do that whatever he just talked about I want to do that um but I didn't sell anything so he couldn't buy anything and said that kind of just you know it ended the event happens and he went back home and he said it was I can't remember exactly you know six months a year later something like was sitting there, and he was at a time when he was just not super excited with what he was doing. And he was like, that dude I heard speak at TNC, what was his name again? Like Russell Brunson. And he didn't know.

He never bought any of my products or my services, and he just Googled, like, Russell Brunson coaching or something. He's like, maybe I can hire him to be a coach or something. I don't know. So he Googled that, and he found my Inner Circle page, applied for Inner Circle, signed up for it. And it was funny because I had my very first call with him. On the first call, he's telling me he's got two or three gyms. And Alex, if you talk, he's super charismatic.

The dude's done 5,000 one-on-one face-to-face sales in his lifetime. He's just a great salesperson. But I'm doing this call with him. When people join the Inner Circle, I call it a decade and a day. So I try to cram a decade of my life into a day with them. And I want to like shortcut their success. And so I have like an hour long call with them. Um, and so I'm doing this call and, uh, he tells me on the call, he's like, you know, my goal is if I can make, I can actually, if I can make 20 grand a month online, like that would, that would dramatically change my, my life. And I kind of started laughing. I feel bad.

But I started laughing at him. And he's like, what? I'm like, dude, $20,000 a month? Like, you have, like, I can, like, just hearing him talk, I was like, you have so, like, you're, like, your skill is so high. And I was like, you're just, like, you're in, like, a level two or three opportunity with, like, a level 10 skills. Like, if we just shift some things, like, $20,000, like, okay, we'll try to do that like tomorrow. And then let's like increase from there. And it was fun because on, um, on today's, uh, on today's, um, funnel or a Facebook live, he was talking about business right now. They're doing, it was like a million and a half months

recurring office business. They launched eight months ago. Like it's crazy. Um, they're trying to hit the, the eight figure club before Fun Hockey Live. So it basically means they made $10 million in like seven and a half, eight months. And it's interesting. And so I share that because, first off, it's inspiring. Second off, it's always fun to tease Alex about his huge goals he had initially.

But most importantly, I want to share this for you guys. Because how many times do we go and we do things that on the outside don't seem fruitful, right? Like, like I spoke at TNC, I spoke in front of these people, I shared my message, I didn't get to sell anything, it ended, and then it's like, you leave, and like, I don't know if that helped. How many times do we do a Facebook Live, and you get like, you know, 30 people that see it, or you do a YouTube video, you get like 120 people to watch it, and you look at those things, sometimes we look at those stats, and we, you know, 30 people that see it, or you do a YouTube video and you get like 120 people to watch it. And you look at those things.

Sometimes we look at those stats and we, you know, we see the other videos and get like a million views and things like that. Um, and we see ours like, oh, only 120 people saw that. Like, man, what a waste of time. I shouldn't have been doing that. I should've been focusing on something else. Um, but what we don't realize is that that was 120 people that heard your message. And who knows who those people are?

Like one of them could have been the Alex Hermosi who was sitting in the audience. He heard your message. And who knows who those people are? Like, one of them could have been the Alex Hermosi, who was sitting in the audience, he heard your message, it resonated with him, didn't do anything, and then a year later, like, in a time when he's probably not happy, not, like, completely fulfilled, it's like, what was that dude again? What's his name? And they start Googling you, and they find you. And then fast forward a little bit, they're doing $10 million in sales, right?

Like, think about that for your business. Like, how many times did you do a Facebook Live, and you feel bummed because you didn't reach enough people. But like those little numbers, like one person, two people, 20, 50, a hundred, like those are people. Like if I, like I'm in my inner circle room right now, like this holds, I think about 75 seats for those who've seen the video version, 75 seats, that's 75 people, right? When I do my inner circle, it's 75 people here. Like 75 people, like is the, like that's a lot of people, right? When I do my inner circle, 75 people here, like, 75 people, like, that's a lot of people, right? And everyone for me in this room paid 25 grand to be there. It's a lot of money, right, as well, but it's 75 people.

And if I'm sharing my message in this group, I'm not depressed. I'm like, oh, only 75 people heard it. I'm like, 75 people heard it. Each of these people are going to go and they're going to transform the world with it because it's, like, so cool. And so I don't want you guys getting discouraged when you do a video or Facebook live or podcast and only a hundred people heard it. Realize that like you're, you're planting seeds, you're, you're, you're doing these things out there and you never know who's going to, who's going to hear it and resonate with it. And it might not be immediately, but like Alex, a year later, because something I said a year at an event and I didn't meet him there. I didn't bump into

him. I just, I did my thing and I left. I didn't know if it helped. And a year later, um, it's, it was the seed that we planted that got him to, to Google the name, make a phone call, get in the program and, um, not only make, you know, this money for him, like look how many people's lives he's affecting. Um, and so I just wanted to share it because it was just, it was for me, like one of those round Robin things where it came back to the beginning. It's just like, that is cool. I'm so glad I went to TNC and I spoke and didn't sell anything, didn't make any money. It's something that seemed like kind of a waste of time afterwards. I'm so glad I did it. Something similar happened last year.

I went to Affiliate Summit. In fact, I feel bad. I did a podcast talking about how their business model was the worst business model I've ever seen. I still kind of stand behind that. But I feel kind of bad about it, right? Because, anyway, you can rewind that podcast, listen to it. But what's interesting is I don't usually go to speak in events unless there's, um, like a minimum of a thousand people in the room. Um, or else it's just not worth time. Like next week we're speaking or next month we're

speaking at Grant Cardone's event, which is supposed to have like 8,500 people at it. Like for me to justify my time, like it's, it's tough. Right. Um, but I feel like summit was one of the first events I ever went to. So I was like, I want to go and speak. And I give this event. And they have guards at the door. And the attendees have to pay extra to actually come into your room. So I'm doing my keynote speech in this room.

And there's 15 people. And I'm like, are you kidding me? I spent all this. The time and the money. Someone asked for one-on-one consulting today. And I quoted them at $250,000 a day. Because that's what it would take for me to actually break away a day from my office to be able to do it. So it's like, I spent the travel time there, the time there and the time back.

Like if I was to build that out, we're looking at, you know, half a million dollars or more to, to do that. And I'm sitting in a room with 15 people and I was just like angry. So I'm like, dude, like, are you serious? 15 people. And so I shared my message and then it got done. And you know, once you came and shook my hand and then it got done. And you know, one, two people came and shook my hand. And then I left, went out to eat with my team that was there. And I flew home, kind of like annoyed that I wasted my time at this event. But what I didn't realize was sitting in that event was someone who's become a dear friend. Her name is Alison Prince. And Alison was at this event. She's like, and I didn't know this till like two weeks later, she calls our office and

she's like, I was at Affiliate Summit. I heard Russell speak. He was the only speaker on stage who wasn't drunk. And she's like, I resonate at Affiliate Summit. I heard Russell speak. He was the only speaker on stage who wasn't drunk. Uh, and, uh, she's like, I resonate with that as someone who doesn't drink. And because of that, uh, I want to join the coaching program. And this was literally, uh, two days before the very first FAT event we ever did. And, um, and Derek's on the phone, like, okay, uh, I think he, and she has three, three multimillion dollar businesses. So she's like killing it, but she wanted to learn like this, this side of the business, we do the funnels and stuff. And so she, she, she signed up and then she jumped in her car and drove here and showed up the morning of the event. And I was like, I don't know who you, like, I knew everyone else who was coming

because we, I was inviting historical members. I'm like, I don't know who you are. She's like, I just joined yesterday. She's like, I was an affiliate summer last week. You were the only speaker who wasn't drunk. And so that's why I'm here now. And I was like, whoa. Like, and then, and then last night, I wonder if I don't have my phone here with me. Dang it. Last night she messaged me and, uh, it's been eight months, nine, no, 10 months, 10, 10, half 11, something like that. Yeah. Cause it was February that she came. So now we're in January. So it's been 11 months. And she messaged me yesterday.

She said, guess what, Russell? I said, what? She said, I just sold my 1,000th course. And she sells her course for $1,000, made me a million dollars. She said, this is the fastest I've ever gone from zero to a million dollars in any of my companies ever. She's like, I just joined the Two Comma Club.

She's freaking out. And by the way, Allison's speaking up on Hocking Live. And I heard that, and I was just thinking, I'm like, man, so grateful I went to Affiliate Summit. Because if I wouldn't have, Allison, one of those 15 people who was sitting in the room, wouldn't have heard my message. She wouldn't have came. And I look at the lives she's transforming now because of it. So I just want to shout out to you. I don't know where to go with that other than keep doing what you're doing.

It feels like it's not making an impact at the time. Even if you feel like, I remember 15 people saw that video, that presentation I gave, right? 15 people saw it, but Allison saw it. And because of that, it's transformed her life and it's transformed a thousand of her customers' lives now and it's gonna continue that moving forward. And she's speaking for Unlocking Live,

so those of you guys who are coming, she's gonna have a chance to transform your life as well. Alex and Layla are gonna be there. They're gonna transform your life. It's just a really cool thing. So don't get bummed out. If nobody seems like they're listening right now, it doesn't matter. You're sowing seed, you're doing what you love. You're, you're putting your message out there and just keep doing it. Do it with faith, knowing that if you plant enough seeds, the right people will come back.

Your sheep will hear your voice and they will come to you. Like that's, that's a scriptural doctrinal principle that Christ taught. And it's the same thing for you. Like put your message out there and your sheep will hear your voice and they will come to you. And then you have that impact on them that, that you can have. And that's, what's so exciting. So don't stop, keep publishing, keep putting it out there. Even if it feels like no one's listening because you never know who is actually listening. So with that said, I'm going back in. We're about to launch a funnel. I got to go. I just thought the lights look cool on the video and wanted to share that with you guys.

So appreciate you all. Have an amazing day and we'll talk to you soon. Bye. And yes, that is Batman for those who are watching in the background. Would you like to see behind the scenes

of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv