Marketing Secrets with Russell Brunson - Keep Showing Up...

Episode Date: September 12, 2018

A cool lesson I learned from the author of "Girl, Wash Your Face" On today's episode Russell talks about meeting Dave Hollis and learning about who his wife is. He shares a story about how she wasn't an overnight success, but how she kept showing up. Here are some inspiring things on today's episode: How and where Russell met Dave Hollis and how it started him geeking out on everything Rachel Hollis is doing. Why Rachel Hollis found success, and why it's so important to keep showing up. So listen here to find out who Rachel Hollis is and how she is inspiring Russell, his wife, Collette, and woman everywhere. Transcript - https://marketingsecrets.com/blog/keep-showing-up Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast. Today, we're going to be talking about success and what it actually takes. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, I hope you guys all had an awesome weekend.

I guess it depends on where you're listening. It could be the weekday, it could be Wednesday, it could be Friday. But today for me it's Monday and I'm heading out and I am super excited for today. Todd and Ryan and the whole development team are all flying in the Boise. So we're going to be doing a huge hackathon, coding stuff, shipping stuff. And new things are going to be coming out inside of ClickFunnels. And you guys are going to be freaking out. It's so exciting.

So that's number one. Um, but last night, uh, my wife read me something and I was like in bed jumping around excited because it was so cool. I want to share with you guys today. So if you're in my back of the episode, you remember I went on my secret Illuminati man trip with a bunch of awesome dudes and we, um, like had emotions and feelings and stuff. And it was really kind of awkward. Um, no, just kidding.

It was amazing. Um, but one of the guys who was there, I knew most of the people there, cause most of them like were marketers and people that I had been aware of. But one that I didn't know was a guy named Dave Hollis. And, uh, and it's kind of funny cause he felt the same way about me when we first met the very first time. Uh, he was like, so I kind of, I realized this, but like, what do you do? I saw a video of you jumping around. Like, I'm like, yeah, that's pretty much what I do. I jump uh, he was like, so I kind of know what everybody else does, but like, what do you do? I saw a video of you jumping around. Like, I'm like, yeah, that's pretty much what I do. I jump around.

I'm like, what do you do? He's like, uh, my wife jumps around and it was kind of like this awkward, like cool. And then like we awkwardly walked away from each other. Like introverts typically do. I guess I'm introverted. He's probably not. Um, but then like over the next two days I got to know him better and like just, uh, like he's awesome.

Like just one of my, my favorite people I've had a chance to bump into in this world. Super impressed with him. And, uh, more I got to know about him, I got to know about what his wife does. And I'm not going to go into big detail, but, uh, his wife is Rachel Hollis. And those who, um, if you are a woman, I guarantee you probably are nowhere. And if you're a man, ask your wife, uh, they will already know. Cause I told my wife, I'm like, Oh, I met this guy named Dave Hollis and his wife's, um, super successful woman. And she's like, is it Rachel Hollis? I'm like, how do you

know? She's like, ah, starts freaking out. Like, Oh, she wrote this book called girl, wash my face and this documentary and all our friends went to it. And then like on and on and on. I was like, dang. Um, so I went back, I was like, my wife knows exactly who you are and she is freaking out that we're hanging out. I should have known that two days ago. I'm so sorry. This is, uh, one of those weird things. And, um, anyway, so it was funny cause that, uh, they had done a pod, they have a podcast. She has a podcast called rise and their podcast together called rise together. So, um, he told me, he's like, yeah, we did a podcast episode about our sex lives and it, uh, got like 250,000 downloads the first three days or something. And so of

course that night I'm like in my little room in the cabin, I'm like, you must listen to their sex podcast. And so listen to it that night. And, um, and it was awesome. Like, not like, I don't know, there's a lot of like, anyway, it was like the most respectful, like relationship podcast about that topic I've ever heard. Like it was amazing. So it's worth listening to. And, and I was like, Oh my gosh, like I see why people love her and him and they're amazing. And then like, I started listening to other podcasts and I geeked out for like five hours that night. And the next morning I woke up and I came out to him and I was like, I was like, dude,

I listened to all your episodes. He's like, and he told me, he's like, dude, I listened to your one funnel way presentation or whatever. And it was super cool. So, um, and then on the flight home, I actually flew from there to, to Dana's dream 100 con. And so I downloaded his wife's book, which the book's written for girls, right? It's called Girl, Wash Your Face. But I was like, I want my wife to read this and I want to find out about it.

So I listened to pretty much the whole book on that flight over. And it was cool because like a couple of things. Number one, she's very entrepreneurial. So like I learned stuff about myself, which was probably not intended for the book, but it was really cool. And number two, it helped me understand the women in my life, both my lovely wife, Collette, who I am obsessed with. And then also like the other women in my world, like Melanie, my assistant and other people like that,

it just, and my sister and like other things, I'm just like, Oh, weird. Now I understand where they're coming from. Like, it was just really cool. So whether you're a man or woman, go read the book. Um, but I digress. What I want to share with you guys today is actually a story about Rachel. So, um, at the, at hanging out with her husband, everybody at the, um, at the retreat that we were at, um, I learned a lot about kind of backstory, how she had been, you know, the different books she'd written, she'd been publishing for 12 years and she was like a food blogger and then transition this other thing. And like, just this whole journey she'd gone on. And so anyway, it's been fun over the last two or three weeks. I've been really interested in my wife's been

like reading a book now and we're all just kind of, it's, it's been fun, like kind of geeking out on, on their stuff stuff and so last night my wife in bed was like hey check out this post by rachel and so um hopefully this doesn't cut off the audio when i when i read this i'm gonna go over to my pictures and i want to read this to you so this is a picture of her imagines picture of her on stage in front of like 2200 people in the uk and she posted it says today i stood on a different continent and gave a keynote to 2200 people a decade ago i was speaking at local mops groups for 30. Three days ago, I got a note from my publisher that Girl, Wash Your Face has surpassed a million bucks in sales.

Five years ago, every single publisher in the U.S. turned down my first novel. In 2018, I'll take home a seven-figure salary. After not taking a salary, not a penny, not even to buy a latte, nothing for the previous six years. Listen up. The road to success is a long one, and the only reason I'm standing here now is that I kept showing up. I showed up when I was so nervous to speaking in front of a crowd that my voice shook. I showed up to speak for free for half a decade before I ever made a single dollar. I showed up at book signings and sat for hours praying that one single person would come and buy a copy. I showed up when there were

a thousand Facebook followers and Instagram didn't exist. I showed up when they told a copy. I showed up when there were 1,000 Facebook followers and Instagram didn't exist. I showed up when they told me no. I showed up when I was tired. I showed up when I was broke. I showed up for my life again and again and again. If you see the success now, don't get it twisted. It didn't come fast and it didn't happen because I'm special. It happened because when everybody else got tired

and left the race, I kept moving forward even if it fell at times like I was running in sand. underestimate how long it takes it will take and overestimate where they should be by now just keep going oh and so that's why i was like freaking out like yes oh i think anyone who has has got to the top of their craft knows that like i i want to tell like 50 stories about me just showing up in the times the ups and the downs and the trials and the problems and the issues and the, and every success story I know who comes out as an overnight success, like all of the times they showed up. And so I want to share that with you guys because I'm looking at her and her husband

watching as their empire is exploding right now. Um, a million copies of their book in like five or six months is insane. I don't care who you are. Um, it's, it's, it's insane, but it was, and I'm sure tons of people were like, Oh, she wrote a book. She's overnight success. It's like, no, you don't understand all you have to do, um, in the interim to become who you need to be, to be able to serve your people. And so, um, I just was inspired by that. I want to share with you guys because, um, I think it's an important number one. Um, but number two, for those of you guys who are trying to figure this out and you're still in the spot of showing up, don't give up.

Your message matters. It can change somebody's life. I know I can tell you specifically the people in my life who didn't give up, who kept showing up, who had a huge impact on me. And if they would have given up, who knows where I'd be today. I'm so grateful for those people doing what didn't make any sense to do because they believed in what they had to say and believe in their mission. Um, and so for you guys out there, um, keep showing up, do not, do not give up. Um, your message matters and it's important and it has the ability to change somebody's life. Um, I'm watching now as, as I've been reading, uh, her

book and my wife's reading her book, I'm seeing a profound impact and change in my own personal life. And I'm grateful for her for keep showing up even when nobody was there. So that said, I got to bounce. I'm late for meeting. I appreciate you guys all. Keep showing up.

And we'll see you guys on the next episode of the Marketing Secrets Podcast. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest

growing non-VC backed SaaS startup company in the world.