Marketing Secrets with Russell Brunson - Leadership & Vision: How to Capture and Cast a Vision That Inspires Growth | #Success - Ep. 13

Episode Date: February 26, 2025

In this episode of The Russell Brunson Show, we’re diving into a critical yet often overlooked aspect of business success… leadership and vision. If you want to scale your company, attract top talent, and build a movement that fuels your marketing and sales, mastering visionary leadership is non-negotiable. Your role as an entrepreneur isn’t just to sell products, it’s to create a vision that customers, employees, and partners want to be part of. But how do you capture that vision in the first place? And once you have it, how do you cast it in a way that builds momentum, increases conversions, and positions your brand as a market leader? Key Highlights: Why a clear vision is your most powerful sales and marketing tool How to step up as a leader and set standards that attract loyal customers and team members The three mandates of leadership that will make people want to follow you Why energy and positioning are critical for increasing conversions and engagement The biggest mistake leaders make when communicating their vision - and how to avoid it Why unreasonable people change the world, and how to leverage that mindset to scale your business Most entrepreneurs make the mistake of waiting until their vision is “perfect” before taking action. But vision isn’t something you wait for, it’s something you develop through movement and execution. Whether you’re leading a business, a marketing campaign, or a community, this episode will help you build a vision that drives sales, increases engagement, and creates long-term impact. https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the Russell Brunson Show. What's up everybody, this is Russell. Welcome back to the show. Excited to be hanging out with you guys today. And today I wanna talk about a topic I haven't talked a lot about with you guys, which is leadership. And more so than leadership,

actually a very specific part of leadership, which is how do you, first off, how do you capture a vision, right? And then number two, after you've captured a vision, how do you actually share that vision with other people, right, to get people to wanna follow you, both like customers, but also employees and partners and team members.

How do you cast a vision away that gets people to want to come to you? And this is actually a really interesting question. I got it from one of my friends. It was after Funnel Hacking Live. Obviously, if you guys, if you've been following the ClickFunnels movement for the last decade,

we built a huge business and a brand, and every single year we did this big event and this was the last one, finally I can live 10. And it was a little after I got off stage, I got a message from my buddy and he asked me, I said, how do you do that? He said, I wanna do that in my business.

Our company's growing, things are good. I wanna figure out how to cast, first I've had to capture that vision. What is the vision? How do I find what the vision is for my business? And number two is after I have that, how do I get the right people? So that's what I'm gonna talk about today

because as you know, without a vision, the people perish. And our job as visionary entrepreneurs is to cast that vision. When you cast the vision, your people will come to you. Okay, you probably heard me talk about this before, but a lot of people are scared. Like I don't wanna put myself out there, my vision out there, because people are gonna make fun of me.

And the reality is like, I promise you, people make fun of me. And the reality is, I promise you, people make fun of me more than probably anybody, right? We spent, just on one event last week, we spent a million dollars in ads. My face was everywhere on the whole internet. And guess what? A lot of people don't like seeing my face everywhere all over the internet.

And there's all sorts of people talking trash in the comments and things like that, right? When you put yourself out there, there's gonna be people who do not like you and they're gonna be vocal about it, but your job is not to speak to everybody, right? Your job is to talk to the people you've been called to serve, right?

And so when you put your vision out there, the people who be offended, who be annoyed, people who don't care, but when you do it correctly, your people will hear you, right? And they're gonna come to you and you're gonna have a chance to serve them and change their life.

Okay, we are visionary entrepreneurs, we are the dreamers. One of my favorite quotes is from T.E. Lawrence, he says, all men dream but not equally. Those who dream by night in the dusty recesses of their mind, wake in the day to find that it was in vanity. But the dreamers of the day are dangerous men,

for they must act out their dreams with open eyes to make it possible. I love that quote, it's like a rallying call. We had that on the back of the t-shirts one year at Funnel Hacking Live, because I love it so much. It's kind of funny, I have that quote, it's like a rallying call. We had that on the back of the t-shirts one year at Funnel Hacking Live, because I love it so much. It's kind of funny, I have an aura ring, so I sleep every single night.

It is funny, my wife and I always tease, because my wife, she sleeps so good. Every night, her REM and her deep sleep's like at 25, 30%. Mine always is like, my REM's like at 3% or 1% or 2%. And it bothers me, because she always has these amazing dreams, right? She tells me these dreams, like, that is so cool. I don has these amazing dreams, and she tells me these dreams like, that is so cool, I don't know any of my dreams.

But then I found this quote, I teased her, I'm like, well, I'm a dreamer of the day. So that's the difference, like you dream at night, but I dream in the day. But it's such a powerful thing, right? That's our job as visionary entrepreneurs to be the dreamers of the day. I'm gonna read the quote one more time

because it's so powerful, I want you to like to read here because some of you guys are gonna wanna roll back on the thing, instead I'm just gonna share it with you, okay? So once again, all men dream but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was in vanity. But the dreamers of the day are dangerous men,

for they may act out their dreams with open eyes to make it possible. Such a powerful thing. Okay, so I'm gonna go through this. I've got a bunch of notes here I'm gonna go through. And there's basically three kind of phases I'm gonna walk you through. So the first phase, the first step, what do you wanna call it?

The first secret if you're Russell Brunson, oh I am. Secret number one, step number one, what do you wanna call it? Is actually you have to become a leader. And this is an interesting thing because, I don't know, I've never really taught leadership before. I don't love reading leadership books even. But the reality is that people want to follow a leader.

Like you have to be willing to step up and be that leader. And most people in this world do not want to be a leader. They are scared to death of leadership, right? And it's interesting, if you've read the book Atlas Shrugged is one of my favorite books, but there's a scene in the very beginning where Daphne is on the, she's the head of the railroad, she's on the railroad train and gets stuck.

And you know, the train's been stuck for like 20, 30 minutes, she comes out and she's like, why is it not moving? And they're like, oh, the light turned red. And they're like, well, like, how do you fix it? Like, well, I wait for someone to fix it. Like, well, is there any issue? Like, no, you can go, but you know, and the railroad workers, like, they did not want to take the responsibility on their own shoulders.

They refused to do that, right? And finally, she's like, she's like, I'm Dagnatag, I'm the president of the world, you're gonna go. So if you go, you'll take, if something goes wrong, it'll be on your shoulders, not ours, right? She's like, yes, and she was willing to step up and take that, right? And take the responsibility if something went wrong.

That's what leadership is, to be willing to say, this is the direction we're going, if it's not right, I will take extreme ownership over the thing, because most people will not do that, okay? They're so scared of getting in trouble or breaking something, they don't want to have the responsibility, they'd rather do nothing. In fact, this is why the whole,

I'm not gonna get political, because I don't care about politics, but it's like the whole situation we are in as a country, is because nobody wants to step up and do the thing and then take accountability, whether it fails or successful. So if you're going to be a leader, it's one of the core things. You got to be willing to be the person who's going to take extreme ownership.

I'm doing the thing and people look up to that. People are looking for that. They're begging for that. They desire that so bad. I think it was Jay Abraham who once said, he said, people are walking around with a cord coming out of their billboard cord, and he said they're secretly, they're looking for a leader they can plug into. They're looking for something.

So the masses, most of the people you are trying to lead, they're walking around looking like, I wanna plug into something, I'm looking for that. You're looking for the person who's gonna step up. That's what you as a leader have to do. The next thing I have in my notes here is that if you wanna be a leader, you have to bring energy to the table.

Now it doesn't mean you have to bring Russell Brunson energy or Gary Vee energy or Tony Robbins energy. You gotta bring your energy but the right level, right? And when you do that, there's a really cool, in fact, it's so funny, when I got in this business, I used to hate when people talk about energy. I'm like, it's so cheesy, so, oh, I used to hate that, right? But as I've done this more and more,

it is insane how powerful it is. The energy you bring to a situation will attract the same type of person, okay? In fact, I bought, I don't know what they're at, I bought some tuning forks, I heard this is a thing, I don't know if it really is or not, but it illustrates my point, so I'm gonna share with you anyway, okay?

It's when you get two tuning forks, right, two different ones, and you hit one over here, one over here, and they're two different vibrations, but you bring them together, what'll happen is that they sync vibrations, so eventually they're both the exact same vibration, same vibe, right? And so, the energy you're putting out in the world, you will attract people with the same vibration as that,

right, so you gotta put those things out there. So if I come into a room and I'm like, hey guys, what's up, what's gonna happen? Everyone else in the room's gonna lower down to that energy level, right? And so you have to understand, like, you're in charge, as the leader, is like the energy management of the room. Like, when we look at Funnel Hacking Live,

we've got 5,000 people in the room. Like, my number one role is energy management. Like, getting people's vibration high enough they can learn, they can listen, they can pay attention, right? Same thing in my inner circle. I told people, like, we have two days, we're sitting in a room talking about our businesses.

Like, it's really easy to fall asleep and it does off. And my job is energy management. I gotta raise the vibration in the room and keep it up here. That way we can learn, we can focus, we can grow, because if it's not, it's gonna be off, right? And the same thing is true when you're trying to attract people. They're attracted to your vibration.

So if your vibration's like, oh, woe is me, things are sad, you're not gonna attract the right people. You're gonna attract other people who are like, oh, life is hard, woe is me, right? You attract, you don't attract what you want, you attract who you are. This is the Myron Golden quote, right? You don't attract what you want, you attract who you are. This is the Myron Golden quote, right?

You don't attract what you want, you attract who you are. Okay, we talked about this like selling, like if you wanna be someone who goes out there and you wanna sell thousand dollar courses, you never bought a course, guess what? Okay, you're not gonna attract who you want, who you want, you're not gonna attract who you are. If you're someone who's too cheap to invest in yourself,

guess what? You're not gonna attract the kind of person you want who's gonna invest in themselves, okay? I remember Dean Graciosi launched $100,000 mastermind. I literally was the first person to write a check. And he's like, you don't even know what it's about. I'm like, I know, but I know that if I am going to try to ask people for $100,000 in the future

for my masterminds, I've gotta be willing to be the person to do that. Because I'm not gonna attract who I want, I'm gonna attract who I am. And I'm the kind of person who will invest $100,000 in my education, okay? When I did my million dollar seed offer, guess who the very first person to buy it was?

It was Myron Golden, why? Right, he told me, he's like, because I wanted to sell a million dollar offer, and I needed to be the kind of person to spend a million dollars on offer if I'm gonna be asking something, because I don't attract who I want, I attract who I am, the vibration, it is huge, okay?

Now it doesn't mean, again, you don't have Russell Brunson vibration. It's interesting, I look at successful companies and organizations, and I look at the leader and the team around leader very similar. Jeff Walker is a great example. Jeff's been doing this game for, you know, I mean, back when I got started, he was getting started.

So it's been 20 plus years he's been doing this game. And if you look at like when my organization and his organization try to work together, it's interesting because like we have different vibrations. I'm like the Russell Brunson, let's go vibration. Like that's our people and there's that, that's happening. Jeff is very much more conservative, like slower energy, things like that. And the people in this team are that way. Now it doesn't mean that he's right, I'm wrong.

It's not. I'm saying you're gonna track the people that are similar to you. So you look at Jeff's entire team, I remember every conversation I'm like, this is so fascinating. They're all Jeff Walker's energy. That's the energy level that they're all sinking to, right? My people sink to my energy. And so it's so fascinating. They're all Jeff Walker's energy. That's the energy level that they're all sinking to.

My people sink to my energy. And so it's just fascinating. So it doesn't mean you have to have the wrong energy. It's just bringing the right energy. Your version of that, your version of high energy, doesn't have to be Russell Brunson energy. Your version of that is gonna attract the right people. So if you wanna be a leader, that's the big key.

Next thing about leadership I wanna share is you have to have standards. What are you for and what are you against? What are you like what are you not willing to allow happen? What are you willing to allow happen? Right? Your people are looking for that. They're watching you. They're seeing like does Russell bend in this situation? Is he not? What does he do? Right? And you can make mistakes. I've made a lot of mistakes. I've had to apologize to my own team about stupid stuff I've done in the past. Right? I apologize to our community. I literally at FunNLocky Live apologize to my own team about stupid stuff I've done in the past, right? I apologize to our community. I literally at Fun Hockey Live

apologize again to our community for stupid things I did. It doesn't mean you have to be perfect, but you have standards, right? You set a standard and you stick to it. And people relate to that. And again, sometimes they're gonna hate you for your standards, okay? But other people are gonna be attracted to you

because of those standards, right? That is the key where you're trying to do. In fact, I found a, this is something I've had multiple people on my team tell me, this is why to this day they've stuck with me, even though the ups and downs the last couple of years. September 11th, 2021, I made this post.

And what happened to set this whole thing off, this is during the whole pandemic, all the things I'm sure you remember, but there was a time in that season when we literally had people coming to our office asking how many employees we had and then trying to force us to force our people to do things, which I am not okay with.

I'm okay with everyone, like, people choosing what they want to do, totally cool with that. I think everyone should have freedom of choice, but for me to force something I do not agree with. And that night I posted this and I'm just gonna read it because this was like me setting a standard for myself and my team. And again, I have people to this day are like,

because of that post is why I'm here and I'm not going anywhere. Because like I saw your standards and I aligned with that and I wanna be part of that. So at this very row I said, what happens when you take away freedoms from prime movers, AKA entrepreneurs? For anyone wondering how this plays out,

read Atlas Shrugged. When the government comes in and takes away freedoms and makes it so that the prime movers don't wanna produce anymore, well, the ending isn't good for anyone. There are three statutes that I had commissioned that will be standing in my office soon. The first represents Atlas, my entrepreneurs,

holding the weight of the world on their shoulders. This is a responsibility we happily bear. The second statue is Atlas shrugging, and the third is him walking away from it all. We are quickly seeing the government overstepping the reach and taking away our freedoms. I don't get political ever online. I don't care if you're on the left or on the right.

I don't care if you get a jab or not. As long as your choices don't affect my ability to produce, I am fine when you do you. As Voltaire said, I may disagree with what you have to say, but I will defend to the death your right to say it. But when you try to take away my freedoms, this affects everything. For the record, you try to take away my freedoms, this affects everything. For the record, I won't take away my employees' freedoms.

If it means I have to pay fines to protect them, I will. If it gets worse, perhaps that'll be the point that I shrug and I walk away. I hope not. I love what I do, I love producing, I love my life. Our estimates now show that ClickFronts has conservatively created close to a million jobs in county.

When entrepreneurs start to shrug and walk away, we are all in trouble. Fight for everyone's rights, even if you disagree with what they want to do with those rights. Okay, boom, set the standard. This is what I believe, right? For you, does your team know the standards? Like, if they put those things out there,

you need to be willing to put those things out there because people will be attracted to that. It's interesting, in a day and an age where us as humans are more and more soft, it's interesting that you don't attract people with that. You attract people with standards. And the higher you set your standards, the higher those people will come to you as well. Hey, it's Russell Brunson and I have a confession to make.

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Here's what blew me away. LinkedIn ads delivers up to 5 times the row ads of other platforms. And that's not just a stat. That's scaling power. Imagine your campaigns turning into a steady stream of qualified leads all while your competitors are busy playing on platforms that barely move the needle. If you're serious about scaling your business, you can't afford to ignore this. Start converting your B2B audience into high quality leads today.

And here's the cherry on top. LinkedIn is giving you a hundred dollar credit for your next campaign. Go to LinkedIn.com slash clicks to claim your credit. That's LinkedIn.com slash clicks. Terms and conditions apply. LinkedIn, the place to be, to be. Funnel hackers, I want to talk about something that could literally save your business. If you're like me, you're constantly logging into and out of funnels. You're handling customer data, you're managing transactions and doing a ton of other business things online. But did you know that without a VPN, all that data can be exposed?

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You've gotta be in the trenches with your team. I think the reason why my team will produce so hard and they'll work so hard is because they know that I am producing hard and I am working hard. They know that I'm here late nights, I'm here early mornings, I'm killing myself on the weekends. I'm like stressed and anxiety and all the things and they see me doing it and because of that

they're willing to do as well. When something really cool happened, Bill Allen became our CEO for the PrimeMover side of our business, our info coaching side of the business and Fun I Can Live, we had done last day, it was crazy. Everyone's like, you know, our team's stressed out to the max and we're ready to go and, you know, go leave and go party and go whatever,

get out of Vegas and go do whatever, right? And Miles and Clayton, who run our events, they were trying to leave and they went down and if you guys are fun, like, I have these big glow sticks, they're like 5,000 times, so 10,000 of these glow sticks. Everyone's whacking around when Tony Robbins on stage, it was really, really fun, I can have these big glow sticks with like 5,000 times, 10,000 of these glow sticks. Everyone's whacking around when Tony Robbins is on stage. It was really, really fun, right?

And the hotel said they refused to clean it up. Even if we paid a fine, they refused to do it. So Miles cleaned it out, they're by themselves, cleaned this whole thing up. And Bill called Miles, like, hey, just go on, come hang out and go enjoy Vegas. He's like, oh, I can't because we gotta go clean up these things. Now, what some types of leaders do, it's's like, oh, I can't because we gotta go, you know, clean up these things.

Now, what, you know, some types of leaders do, it's just like, oh, well, okay, let me know when you're done, we'll see you, right? But Bill, who's, again, the CEO of the company, he's got his own successful company, the only thing, like, he, of all the people, he shouldn't have been down there. But Bill stopped everything, grabbed his kid,

started running down the hall, grabbed the rest of the team, as many people as he could, went down there, was down there, cleaning the entire thing with everybody. Right? Guess what, Miles, Clayton, our team, like, as many people as he could went down there, and was down there cleaning the entire thing with everybody, right? Guess what, Miles, Clayton, our team, they will go, they will do whatever Bill says at this point, right? Because he lives in the trenches with them.

It wasn't just like him trying to lead from afar and like whatever, it's like he was down there doing it. Like that's what people need to see as they want to see, right? And then the last thing, this is actually Tony Robbins' thing. I heard him, my very first UPW I ever went to, he shared this. It has such a profound impact on me.

Every time I think about leadership, this is the quote that pops back in my head. So this is one of Tony's frameworks. He calls it the three mandates of leadership. The first mandate is when something happens, you have to see it as it is, not worse than it is. What most people do, what the 99% of the people out there who are looking for leadership, they're going to see something like, oh, this is way worse than it is, not worse than it is, okay? What most people do, what the 99% of the people out there who are looking for leadership, they're gonna see something like, oh, this is way worse than it is.

Like, no, you have to understand, like, leaders, they see things as they are, not worse than they are, right? So that's the big thing, you have to be able to say, this is what it is, it's not worse than this, this is what it is, right? That's step number one. Step number two, after you've done that, then you need to see it better than it is, okay?

This is where vision comes from, okay? Okay, see it better than it is. Okay, this is where vision comes from. Okay, I saw it as it is, not worse. Okay, worse is the opposite of vision. Okay, I see it as it is. Now I see it better than it is. Now that's vision. Okay, this is good, but there's great over here. And then the last step in Tony's three steps

is then you make it the way you see it. Okay, that's the job now to go out there and to move heaven and earth and do everything you need to do to be able to go and actually create that thing and make it happen. So those are the three mandates of leadership. So powerful again. Number one is see it as it is, not worse than it is. Number two, see it better than it is. Number three, make it the way you see it. That's what leadership, that's what vision, that's what all those things are. Okay? So that's

the first thing I want to kind of caveat this entire, this show is just like leadership because I don't ever talk about it, but those are the, and again, there's been books written. I've got a book right here from John C. Maxwell about leadership, right? You know, like there's been millions of books written on. So like, this is not a, you know, all things, but these are the things that for me

that I feel are the most important. So things that have had the biggest impact. A lot of things weren't things I was thinking about. I just did it and then I see the, like what happens on the other side. I'm like, oh wow. and I see like other people's teams, other companies, it's like that's why those people aren't having the success right because the leader is not leading and when the leader was willing to lead that's when

everything changes. And if you've been a leader in the past and you've forgotten yourself that's a big step too. Like come back and like remember who you are. At Funnel Hacking Live this year I did a presentation at the very end, it was called One Funnel Way Evolution, it was part two of my One Funnel Way pitch from, now I did a presentation in 2017 talking about One Funnel Way, and this was part two. And in there I talked about how over the last couple years

how I forgot who I was, right? It happens to all of us, all leaders, they forget who you are and I was lucky enough to have somebody who is a leader who had a set of high standards, Andy Elliott, went out to his office, and at the presentation, I talked about how that helped, Andy helped me to remember who I was. After I remember, oh yeah, I'm Russell Brunson.

I'm gonna step back in this calling. It's been crazy ever since then, this shift I've seen in myself, and you've probably seen it, you've probably felt it, you've been following me for a long time, right? And so, yeah, leadership is such an important part of the game, okay? All right, so number one is you being the leader.

Step number two, okay, I got three steps here. So step number two is how do you then capture the vision? And my friend that voxed me, he asked that, he's like, are you just sitting around thinking about things, or how do you find that? And so, it's such a good question, and it's a hard one to answer. It took me a while to think through this.

How do I see the visions I see? What does that look like? The first one, the first note that I have here is that I think there's like, who is it that inspires me? I need inspiration. You don't just come up with a vision just out of thin air, right? It's like you're looking at inspiration

in a lot of different places. I go to my buddies, Dan Usher on my team, who does a lot of our film stuff. He spends, I don't know, half his, I'm exaggerating, he spends so much of his time actually watching film and studying inspiration, getting ideas from other people, and then from there's where his creativity and his vision comes, right?

It's not just like looking at a blank slate, like, okay, like brain, be creative, come something. It's like, no, like you got to look at a lot of inspiration, right? A lot of people like hear me talk about funnel hacking, look at one thing and they copy it. It's like, no, that's not what funnel hacking is. Funnel hacking is looking at like everyone doing what you want to do. What are they doing? Why does it inspire you? Like and from there, what you do is you get influences from four or five things and then you remix them and then boom you create something that's your own. I remember I asked Dan about that. I I'm like how do you create your, he creates these

things for us called after movies like so Funnel Hacking Live happens and they make, they take all the footage and they build these like, it's like a trailer for the, for the event that just happened right, it's an after movie and that's what he told me. So he's like I look for inspiration from 10, 20, 30, 40, 50 different places right. From there I'll find three or four things that really inspire me. I take those ideas, I remix them, and then from there, boom, I create my own thing. Right? And I started thinking about it with me,

it's like very similar, I'm looking at a lot of things. I think about just pre-Click funnels. I remember going to ClickBank's offices. ClickBank is here in Boise, Idaho as well. I remember walking in, I saw their office, and they had this international team, they had clocks on the wall, all this stuff, and I was like, God, I wish I had a business like this

that actually mattered, right? Clients and clocks and all that, it was such a cool thing. Then I remember going to, I flew out to my friend and Andrew Fox, who is in the, he's in Ireland and we went on his yacht. I remember being in the yacht that night and then that was the same time that the movie Social Network came out.

I remember going, like leaving the yacht, went to the Social Network and watched that. I remember seeing that. And there's that scene when Zuckerberg was like, and he's talking to the Napster guy, what's his name? Anyway, and he's like, you know what's cool? Million dollars isn't cool, he was cool, it's a billion dollars.

I remember thinking like, God, I want a billion dollar idea, right? And then like, and I'm looking at businesses and brands and companies. I saw like, when Ryan Dice and Perry Belcher were doing traffic conversion, I saw other, and like, and from these things, I saw Dan Kennedy, I saw Tony Robbins, like, and I saw like what Ryan Dice and Perry Belcher were doing with traffic conversion. I saw other, and from these things, I saw Dan Kennedy, I saw Tony Robbins,

and I saw all these different things. And from that, I was like, okay, I like pieces from all of these. I love traffic conversion. I love Ryan and Perry teaching. I love Tony Robbins because he's jumping around in energy. I love the personal development stuff. I love Dan Kennedy because of the learning. I'm like, how do I take those and create my version of it?

Boom, insert Funnel Hacking Live. What's Funnel Hacking Live? It's like the, it's the education from Trafficking, it's like the story, education and stories from Trafficking Version. It's the content from Dan Kennedy and it's the energy from Tony Robbins. Boom, boom, boom, remix Funnel Hacking Live.

This is my version. Because I love Tony stuff and I wanted more tactics. I loved Dan's stuff and I wanted more energy. I loved Dice's stuff and I wanted more people from the community. And from there is how we remixed Funnel Hacking Live. ClickFunnels, it's like we're using this software and this software, all these different things to build our stuff, and it's like,

we're remixing, boom, this is our version. So what inspires you? Looking at that, spending time with it. A vision doesn't come from a new thing, it's coming from a remix of stuff that's good. Like I take three or four really good things and from that I can create something that's great. Okay, so that's the first thing to think about.

Number two is like, what is your art? People get inspired by art. I don't know how to explain that better than it's like, for me my art was funnel building, like it still is funnel building and that's the thing that I love. Like it's the, so it's like, I'm looking at these different inspirations through the lens of like, what is your art?

What's my art? So for me, it's like, Dan, Kennedy, Tony, they're teaching their things, but my art's different, right? And so I'm figuring out the art that I had, and then from there, from there, I start kind of mixing my things together. Next thing about capturing vision

is initially, the vision's not going to be clear at the beginning and that's okay. I think a lot of times we're waiting for this thing to appear like waves. So like a division, then I'm going to move. And I don't think it works that way. I think that, and you think about it, faith doesn't work that way. Like how does faith work? Faith is all about, you see a glimpse of some way that you feel like you need to go, faith doesn't work that way. Like, how does faith work? Like, faith is all about, like, you see a glimpse

of like some way that you feel like you need to go. The call to contribution. I feel like I need to go that way, right? But then the path is completely foggy and overgrown and you can't see it at all, right? The vision's not clear. But in the pursuit of the vision, you start moving towards the direction, right?

You get into momentum. Then like the pathway starts getting clear. I was thinking about this like like stepping into the fog. You can't see anything. You step in the fog and as soon as you step down, boom, the fog parts a little bit and you can see a little bit forward. You take the next step, boom, and it keeps parting and parting. If you keep going, moving forward in faith, then it shows up.

I believe that God gives us these ideas and he plants these little ideas in our head. We have the idea and he's like, is Russell going to be a good steward of this idea? Let's see. Plant this idea and idea and he's like, is Russell going to be a good steward of this idea? Let's see. You know, plant this idea and then see what he's going to do, right? And then if I do nothing with these, like, hey, Russell's not a good steward of ideas. That's it. There's no good vision there, right? But he's like, I'm going to give him a little bit of vision. I'm going to give him this thing called Zip Rander. I'm going to give him this thing called Article Spider. I'm going to give him, I think these are my first ideas, right? And I like, okay, and I take the idea, I do something

with it and God's like, wow, okay, he's a good steward of this idea, let me give him another idea, and another idea. Till eventually, he's like, hey, click funnels. And then even if it's like click funnels, I didn't know where it was gonna go, it's just like, here's the first part, right? I'm gonna tell you just enough so you're excited enough that you're gonna take the next step of faith, and the next step of faith, next step of faith.

So that's how God's dealing with us. I'm sharing that because for step three, it's gonna be how you're gonna deal with your people as well. Okay, because if, yeah, so the vision is always clear. What's up, funnel hackers? I wanna talk to you guys about a challenge that every business faces, including mine, and that is finding good people to hire.

For the last few years, we've been using Indeed to find the right hires in every one of the different departments inside of our company. Okay? Now think about this. You've built a successful funnel, your business is scaling, and now you're wearing all of the hats.

Does this sound familiar? This is the path that most entrepreneurs go on. So at some point, you've built a successful funnel, your business is scaling, and now you're wearing all of the hats. Does this sound familiar? This is the path that most entrepreneurs go on. So at some point you need a team to help you keep growing, but finding the right person can be very overwhelming. It can be a huge pain. And for me, it's not something I love to do. That is until we found Indeed. And here's why I love it.

When it comes to hiring, Indeed is literally all that you need. Their sponsor job feature is a total game changer. It pushes your job listing right to the top of your ideal candidates page. It's literally like having a billboard right in front of the dream person that you are trying to hire. Now, Indeed not only works, it's also fast and it's flexible. There's no monthly subscriptions, no long-term contracts. You only pay for results. In fact, to show you how fast this is, since we started talking a few seconds ago, 23 people have already been hired on Indeed. That's the kind of efficiency every entrepreneur dreams of.

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What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method and today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you

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A good example, more recent for me in my life is these old books, right? Like it's such a weird thing. I bought a first edition Book of Mormon seven or eight years ago and that was like a one-time thing and then I bought a bunch more like four years later. And then I started like, just like piece by piece, I got excited and like, there's something where I got excited about old books, I got excited about Napoleon Hill, I got excited about this and like,

and I didn't know where I was going. I felt like there was something, I'm like, somehow this is gonna be, this is gonna change the world somehow. I don't know how yet or where or when, but I feel like this is something. So I just kept pursuing the thing right and opportunities come to me things would show up and a lot of people thought I was crazy, a lot of people

thought I was insane, people thought, in fact people were like should we do we need to call somebody to like have an intervention with Russell and I was like I'm like I wish I could explain to you as my vision but I don't it's not clear enough for me to explain but I know there's something and I'm moving towards it because I move in faith. So I've been doing my whole last 20 years and people thought I was crazy every step along the way. People thought I was crazy, you know,

starting all my business. I thought I was crazy building a software company. I thought I was like, you know, everything we've done people thought I was crazy. And every once in a while I forget that because the people in my immediate, like around my world, like, oh, this is awesome. Like the funnel hackers, the prime movers,

like my people, like they're all excited right but I always remember this like when I go to a bank that asks for money so for example I'm building this crazy library with all these old books and I go to the bank I'm like hey I need like a 15 20 million dollar loan like why Mike I'm building a big building there's gonna be naked statues of Atlas in the middle of them there's gonna be books there and there's gonna be an event center and people are gonna come they're gonna look at my books and then we're gonna do events and we're gonna record the events and it's gonna be awesome and they're like what?

That's not, like none of that makes any sense. I mean no it makes total sense like people aren't gonna fly here to go look at your old books. I mean no they will. Like no there's no precedent for that. It's not a real thing. Like this is all in your head it's not real. I'm like I have a really good track record. Like look at ClickFunnels. Here's this big business, $100 million plus a year. Like this is a brand I built.

Like, trust me, like this is another thing that's gonna work that doesn't make any sense. Even ClickFunnels, like because it's software and there's no like tangible assets, like it'd be easier for me to borrow money from a bank if I was a chiropractor or a dentist with assets. Cause like, oh, well you feel I can repossess your assets. With ClickFunnels, I can repossess code?

Like, it's so hard. So every time I think that like, that like, you know, that I'm, you know, inside my world, I'm like, oh, everything I'm saying makes total sense because all of you guys get excited, my team gets excited. And then when I go to a bank, it's like, oh no, I forget. Like, what I'm doing is not normal. I forget that sometimes.

In fact, I have a quote right here. This is such a good quote. It says, the reasonable man adapts himself to the world. The unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. I think when you look at this, like your vision, like you become an unreasonable man. This is what

people are looking for. When you're trying to capture something, I'm not looking for logic. Oh, this makes a lot of sense. I'm going to build this. We're going to do this. It's the unreasonable idea. That's the interesting vision. That's something people plug into. That's where they're like, wow, this is different. This is not what I've seen before. I think a lot of times it's that. It's like putting out ideas that are just, they don't make any sense. And people are like, I don't really know what he's doing,

but man, there's something exciting about that. I wanna be part, I wanna plug into that thing, right? So again, the quote one more time, because it's so good. The reasonable man adapts himself to the world. The unreasonable, the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.

Such a cool thing, such a cool thing. Okay, before I jump into step number three, I got a really quick ad read for you guys from the greatest company in the world. It's called ClickFunnels. Now, obviously, if you wanna sell your stuff online, you're gonna need a good funnel. But if you want a great funnel,

then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to lead their nine to five and to launch their dreams than any other company in the world. ClickFunnels was built for the dreamer and the doer and you can get a free four to day trial by clicking on link in the description or going to clickfunnels.com

slash podcast right now. ClickFunnels because you're one funnel away from changing the world. Okay, let's move on to step number three. How do you cast the vision? And how do you cast the vision in Okay, let's move on to step number three. How do you cast the vision and how do you cast the vision in a way that's going to attract A players to come to you, right? Both from customers but then also employees, partners, things like that. And so there's a couple things. Number one is you have to live

this, right? I wasn't trying to attract people into click funnels. I was just obsessed with my art. I was obsessed, I was doing it, and people saw how excited I was. I was living it every single day. People were like, I wanna be part of that. That's such a big part of it. You gotta live your mission.

You gotta live the thing. Some people are just, I don't know, they're trying to create this vision over here for something that they're not actually obsessed with. They're not living it, right? Like you've gotta be the one living this where people are like, wow, whatever that guy's drinking, I need some of that.

Like that's a big part of it, right? That's one of the things you gotta do. The next thing I had here is you've gotta create a really great opportunity for those people, for the A players. Like what's the opportunity for them, right? Everybody's looking for an opportunity, they're trying to figure things out.

And good people, the A players, they have a lot of opportunities. So what's the opportunity for them, right? Everybody's looking for an opportunity. They're trying to figure things out. And good people, the A players, they have a lot of opportunities. So what's the opportunity for them? Like why should they step into your world? What does that look like, right? Number one is like they've got to feel part of the vision, right? So I start sharing the vision and like,

oh, that's cool, I want to be part of that. It's the first part, right? But then next is like, how do you create an opportunity for them? You know, a really good example is Dave Woodward. Dave was someone who, me and him, like I met him initially, probably 10 years before ClickFunnels.

And I cast a lot of visions with him. I tried to do things, I pitched him on a lot of things and a lot of me was like, oh, that's cool, that's cool. But like, it wasn't the right thing and I was okay with that, he was okay with that. And then eventually I remember, when ClickFunnels came around, we were probably, I don't know, five or six months old.

And he knew how passionate I was about it, because he saw me glowing up and fired up, right? He remember he started coming to the events, and he came to them when I spoke at Traffic and Conversion. And he saw me living it, it's so exciting. And then he came to me afterwards, he's like, I wanna plug into that, I feel the energy of this. It feels bigger than just a software company.

It feels like something, I wanna be part of it. What does that look like? And I didn't know, but I was like, dude, if you wanna be part of this, it feels bigger than just a software company, it feels like something I wanna be part of, what does that look like? And I didn't know, but I was like, if you wanna be part of this, we'll figure out a way where this will be amazing for you, right? And so we started trying to figure out that opportunity for him, and again, at first I didn't know what it was. Same thing with Todd Dickerson, and I plugged in Todd,

he didn't come initially for, here's how much money you're gonna make, here's the salary, here's the paycheck, right? He came because he's like, there's something here, we can do something, he's like come initially for, here's how much money you're gonna make, here's the salary, here's the paycheck, right? He came because he's like, there's something here, we can do something, he's like, my skills up, but your skills, we can do something really, really cool. And Todd works, as you've probably heard the story, he worked for free for a year before he ever asked,

in fact, he never asked for something before. I find it smart, I should pay you something so you don't leave, right? But then inside of that, it's like, we're creating a world where they can thrive. How do you create an environment where the A players can, can like long-term, like I can, I can plant my flag here because there's an opportunity. Like I could build a business, I could get equity, I could get profit share, I could, like whatever, like the thing that they desire. Like how do you build that opportunity for them as well, right? That's a big part. And the last thing I kind of had here was just understanding that the same way that when God's like revealing the vision to you, He doesn't show you

everything I'm from. And the same thing is true when I share my vision with people. I can't, if I were to share with my team everything that's in my head, it would overwhelm them, it would stress them out. There are few people I can pitch and catch with 100%, but there's not a lot, right? And I know that, so I share with them what they need to understand for the next step of the vision, right?

I remember Hermosy spoke at Funnel Hockey Live, five or six or something, and he was doing a sales presentation, but then he said it was so cool. He's like, the problem most salespeople have is that they're selling the trip, not the destination. Let's say you're going to Hawaii, you're selling a trip to Hawaii.

You sell the palm trees and the coconuts and the beach and that's what you're selling. You're not selling, all right, you're gonna go on an Uber to the airport, then you're gonna sit on a plane for 22 hours, then you're gonna, all the little things, that's what most people are doing. So I'm casting a vision, I'm not casting,

all right, you're gonna jump on an Uber, then from there you're gonna do this, and you're gonna do, like, you don't sell that, right? I sell them like, this is what Hawaii looks like. I've seen it, it is beautiful. You guys are gonna wanna come to Hawaii, I promise you, it's amazing, right? And they're like, okay, that's the vision

you're selling them on, right? But you don't tell them all the other pieces because that'll overwhelm and stress people out, right? But after they're sold on the vision, right, and they're part of it and they plugged in and they understand it, then you can start revealing, okay, here's the path, here's the things we gotta do. But they gotta be bought in first.

If they're not bought into the strategy, the vision, the thing first, they're not gonna be willing to put in the effort it takes, right? And think about this, I think this all the time, like, had I have known what it was gonna take, in fact, I would say probably once a month I get somebody constantly like, hey, Russell, I've got a billion dollar idea, like, I'm gonna probably once a month I get somebody comes like hey Russell I've got a billion dollar idea like I'm gonna share with you and you

like you're gonna make so much money. I was like no like why not like I have a billion dollar idea. I do not want another one. I know what the destination is to build a billion dollar thing and I I have been on that path I've been doing it for last decade. I have no desire to do it again okay because I know what it's like. So when people pitch me on a okay? Because I know what it's like. So when people pitch me on a billion dollar idea, I'm like, that's the last thing in the world I want right now is another billion dollar idea, okay?

Because I know what it's like, right? They always say that the reason why we're successful entrepreneurs when we're younger is because we don't know any better. We don't know all the pitfalls and the stress and the ups and the downs. All things are gonna happen for us to be successful, right? We don't know about those things, okay?

And so what we see a vision, like want to do this thing and so you go down and you're willing to do the things. You're willing to go through the pain. You want to go through all the steps in the desk and in the trip in the travel because you're trying to get to that destination, right? And so for you it's the same thing understanding like if you try to spew like okay this was gonna take and we're gonna have to kill ourselves and better like you don't tell people that upfront because that's not how you sell them, right? You sell them the vision.

Here's the destination, here's where we're gonna go. It's gonna be hard, but together if we combine our forces, this is what's possible, it's what we can do, right? They get bought into the vision and then they don't care about the rest of it, right? You know, after we bought into the ClickFunnels vision, we started running and we were doing the thing and it was like, I can't tell you the, like I wish someday I'm gonna write a book.

I bought bootstrap.com a long time ago specifically for the purpose of writing a book to tell the ClickFunnels story someday. So someday you guys will hear the story, but it has not been sunshine and roses. Like building a billion dollar brand? No, it is not. Yeah.

The things that I deal with on a weekly basis are things that would have crushed me if I had to deal with one of those things a year ago. Things I deal with hourly, daily. How much you have to increase your capacity to handle a thing is so much. Anyway, someday I'll tell the full story, but just understanding that like the job of yours is to cast the vision and then people start running and then what will happen is that your capacity will increase, right?

The trials and the headaches we had year one of ClickFunnels are things that like, now I solve in a text message like boom, it's done, right? And then they're like week long, month long, stress, anxiety, da da da, right? And the things I'm dealing with now I never could handle back then. And so that's what's gonna happen to you.

You're sharing the vision, people come on board, and then they're gonna go through it with you, right? And it's gonna break them, but it's gonna increase their capacity and break and increase the capacity. And along the way, you're gonna lose people. There's people who are like, I can't do this anymore, I'm out, I cannot handle the heat,

I can't handle the pressure, and that's okay. Right, people are gonna leave, they were part of your vision for a while, but now the pressure, and that's okay, right? People are gonna leave, they're gonna, they were part of your vision for a while, but now they're not, that's okay, right? But there's gonna be people who keep going in, they're gonna go through this refiner's fire with you, right, of breaking down and increasing capacity, breaking down, increasing capacity,

and you look at them a decade later when they're still with you, right? Those are your A players, those are the ones, but it's because they bought into the vision initially. So those are some of the things. Again, I don't think it's a complete answer, I don't think it's the best answer, but it's the best answer I have.

To kind of recap the things that I talked about, right? Number one was you have to step back up and become a leader, right? You do that by the energy, the vibration you bring, right? By raising your standards, letting people know about their standards. Living in the trenches with your team and then understanding the three mandates of leadership.

See it as it is, not worse than it is. See it better than it is and make it the way you see it. Step number two, we talked about how to capture it through figuring out the inspirations, looking at those things, right? What's your art? Being the unreasonable person and understand the vision's not gonna be clear,

but your job is to go out there and keep stepping forward and going through it. And the last step was then how to cast it. Living it every single day, creating opportunities for the A players and then selling people on the vision or the destination, not on all the steps inside the trip. We do those things.

That's the things that I've done successfully over the years to build up ClickFunnels, the brand, the people, the team. And I'm going through the process of getting it out. We're in the middle of casting new vision and there's a lot of pain with that going through it. But also a lot of excitement and it's really cool. So for those of you guys who have a funnel, I want you to understand if you have a funnel

but it's not converting, the problem 99% of the time is your funnel's good but you suck at selling. If you want to learn how to sell, so your funnels will actually convert and get a ticket to our next Selling Online event by clicking on link in the description or going to sellingalign.com slash podcast right now.

All right, with that said, you guys, I hope that helps you guys to figure out how to capture and cast the vision as a leader. Hopefully it'll help you to have a vision so your people will not perish and hopefully it'll help to change your business and your life. If you enjoyed this episode, please let me know,

please share with other people that mean the world to me. If you're on YouTube, make sure you like, subscribe, comment down below, I read all the comments, which is really fun. And if you're listening to the podcast, please go leave me a review, mean the world to me. I you're on YouTube, make sure you like, subscribe, comment down below, I read all the comments, which is really fun. And if you're listening to the podcast, please go leave me a review, mean the world to me. I appreciate you guys, thanks so much for listening. And I'm gonna end this one where we started

with one of my favorite quotes from T.E. Lawrence. All men dream, but not equally. Those who dream by night in the dusty recesses of their minds wake up in the day to find that it was vanity. But the dreamers of the day, they are dangerous men, for they may act out their dreams with open eyes to make it possible. Thanks so much, you guys.

I appreciate you. Become a dreamer of the day.