Marketing Secrets with Russell Brunson - Level 10 Critical Marketing Strategy

Episode Date: September 16, 2023

So I just did a last minute, unplanned, pop-up webinar to share something a little bit early (you know how I am with secrets)! Right now, I'm knee-deep preparing slides and presentations for Funnel Hacking LIVE, and this 'Diamond in the Rough' marketing strategy NEEDED to be shared before the event! So I've had my team upload the webinar for you to listen to in this episode, then make sure to go and grab your tickets for Funnel Hacking LIVE before prices double or we sell out (because we sell out EVERY YEAR)! Secure your spot at https://www.funnelhackinglive.com today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. Welcome to the Marketing Seekers podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in.

During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. I'm pumped to be with you guys today. We're going to be going for probably about 45 minutes or less. It'll be a shorter day today. I just had something cool I want to share with you guys today. We're going to be going for probably about 45 minutes or less. It'll be a shorter day today. I just had something cool I want to share with you guys, and then I have to get back to slide preparation mode because we got Funnel Hacking Live. I leave in a week from today. What? In a week from today, I leave for Funnel Hacking Live. Anyway, I'm knee deep. I'm neck

deep now in slides and preparation and everything, having so much fun. Because of that, I can't spend three hours of the day. I want to do back up. So it'll be really cool to share with you guys. So real quick, before we get started, a couple of little housekeeping things, and I'm going to share with you guys the big secret. So the secret, what it is, and here's the resetting the hook so you guys don't forget. As I've been preparing for this year's Funnel Hacking Live, this year we were talking a lot about continuity, which is recurring income, right? So it could be membership site, it could be software, it could be supplements, whatever

your recurring business is. As I was going through all my notes, my things, I'm building out a presentation called Compounding Continuity, which is like compounding interest, only way better. And actually, technically, I was looking at compounding interest versus compounding continuity based on the same numbers. You make like 18 times more over a 20-year period. Anyway, it's, it's crazy, but you have to wait for funnel hacking life, that presentation. But as I was going through

there, I was like, try and find like all the different things that we've done in the past to get people onto continuity program. And there's one campaign stupid Russell has not done in a couple of years, but, um, we did it every single time we did it. We got between 300 and 500 brand new members in a 15 minute window of time, 15 minutes. So how many of you would like to do something and then in 15 minutes get three to 500 people to join your continuity program, okay? It's like the coolest, simplest, most exciting, coolest campaign ever in the history of all time.

And again, I'm gonna share it for Hacking Live. I was like, ah, like, I gotta talk to somebody about this, somebody who actually cares. So that's why we're jumping on really quick to share it with you guys. It's cool with that if I share it today? Okay, so that's the game plan. Let's make sure people are still on. Okay, so that's the game plan. What I really quick to share with you guys. It's cool with that if I share it today. Okay. So that's the game plan to make sure people are still on.

Okay. So that's the game plan. What I'm going to be sharing with you guys today in a second on the whiteboard. But before we do, the last thing we'll talk about is just, I want to make sure you guys know that Funnel Hacking Live is next week. Basically, I leave Friday and then I guess it's like a week and a half away technically for everybody else, but I'm leaving in a week from now. We've almost sold out tickets.

We will either sell out, we'll probably sell out, I don't know, next couple of days. If not, basically Sunday night at midnight, we're doubling ticket prices. So either we will sell out before Sunday midnight or we're doubling ticket prices. Everyone comes first. So I wanna make sure you guys are fully aware of that

because every single year, I guess somebody comes back like, oh, Russell, I tried to buy my tickets. I'm here at the venue and I can't get in. It's like, you guys, you have to buy tickets before you show up to the venue. With some of you guys know Alex Sharfman. Sharfman spoke at the second Funnel Hacking Live and third Funnel Hacking Live. He wasn't a speaker, but he was planning on attending. And he went like the week before to go buy tickets and they were sold out. He's like, hey man, can you get me tickets?

I'm like, no, we sold out. We literally can't get more people in the fire marshal. We'll not allow us to have any more people in after we sell out. So he had to wait. He didn't come that year. And the next year he spoke again. It's like he missed it because of the exact same thing. And so I want to make sure you guys don't miss this. So this is like your last final warning.

I've been warning you guys for like three months leading up to this. But this is it. We will either double the prices of tickets Sunday at midnight or we sell out, whichever happens first. And so I'm just putting that out there into your mind. So you do not forget your tickets for you, for your spouse, for your kids, for your business partners.

Make sure you guys there at funnel hacking live. This year will be the greatest year of all time. I'm actually working on 11, 11 presentations for you guys. This is the most presentations I've ever done in a funnel hacking live, which seems stupid. Why am I doing that? Because I love you guys and I want to serve you so much.

So I have 11 and I'm working. We want to see a couple of screenshots. I'll show you a couple right here. So this is some ones I've been up all night working on. The linchpin is one of them. Some of you have heard me talk about this. We're going to go deep on the linchpin. This is called the Attracted Character Flywheel.

What is that, Russell? This is the thing you do to dump more traffic into the linchpin. Over here, we've got dramatic demonstrations part two. Me and Steve Larson talked about dramatic demonstrations last year. One of my favorite presentations ever. So we're going deeper on that, especially over the last year. We've done, I think, 18 or 19 dramatic demonstrations, and they've dramatically scaled our company. So we're showing you guys behind the scenes of what's happening there.

ClickFunnels State of the Union. ClickFunnels 2.0 has a whole bunch of things rolling out for you guys at Funnel Hacking Live. Plus, the new roadmap showing you guys all the stuff. Phase 2 is almost complete. A whole bunch of other cool things. That's going to be happening over here. We've got a cool funnel hacking presentation. We've got the 2 Copper Club black card.

What is that? Anyway, so these are, that's only 1, 2, 3, 4, 5, 6 of the 11 presentations I'm working on for you guys right now. Anyway, so if you don't have your tickets yet, go to funnelhackinglive.com. That's www.funnelhackinglive.com to get your tickets. Okay, with that said, you guys ready to learn my cool thing I want to share with you guys? Okay, I'm actually going to doodle on the whiteboard over here. So come on over. So again, the concept behind this is how do I get people to join my membership?

How many of you guys, by the way, you have a continuity program right now? So continuity is kind of a weird word, but basically continuity is the same as membership or subscription, right? Where somebody signs up and they pay you monthly for something, right? For me, for the first, man, 10, 15 years of my business, I never had continuity. I had a whole bunch of promotions. I had campaigns. I had funnels, but I didn't have continuity until I launched ClickFunnels. And when I had ClickFunnels, it changed my life having continuity, like actual residual income coming in every single month. And I've become mildly obsessed with it. And so this year's Funnel Hacking Live, one of the biggest focus points is how do we get people to get more continuity income, more residual income? Because there's something magical about waking up

in the morning. And there's just, how many of you guys, again, how many of you guys have a continuity program? If you do, let me know in the comments. I can's just, how many of you guys, again, how many of you guys have a continuity program? If you do, let me know in the comments. I can see you over there. If you do, say, yes, I've got one. Or like, no, I want one. Or I don't even know yet. Like kind of in between. Okay, for those who have one, you know this feeling.

Those who don't have one yet, I want to explain the greatest feeling in the world. So imagine this, you're staying in bed. You're getting ready for the day. All of a sudden, your alarm clock goes off. You reach over to your phone. You try to find it. You pull it in.

You turn the alarm off and you look at the thing and there's this little notification from a company called Stripe. It says on there, the Stripe notification shows you how much money you made yesterday from your recurring payments. And the best thing in the world is waking up and seeing that and be like,

I made this much money before I even got out of bed. That's the magic of recurring income. I remember we were growing ClickFunnels initially. We first launched. I remember the first time that Stripe thing came in, I was like like oh like i can't remember what it was like like a hundred dollars today that's amazing and then next year was like 500 then a thousand and two thousand kept growing at the point where now it's like um every single morning i still like first thing to look at this right thing i'm like ah it's a good day and you wake up and then go to work like it's the best feeling in the world that's what you guys have

that's why i'm gonna be teaching you you guys about compounding continuity at Funnel Hacking Live this year. I have a whole session going deep on that because everything you're doing is building the continuity. Imagine if you had 100 members paying you $100 a month. You guys know the math on that? If you have 100 members paying $100 a month, $10,000, I'm really tired of you can tell. That's 10 grand a month.

Imagine you get 1,000 members paying you 100 bucks a month. What's that? 100,000. 100,000, you guys. What if you had 10,000 people paying you 100 bucks a month? What if you had, like, that's the power of compounding continuity. Right now, a lot of you guys are doing funnels and stuff, but there's not really a rhyme or reason, no purpose,

and I'm going to show you guys how to, like, compound continuity. Anyway, so that's, like, what I'm going to be spending most of my time at Funnel Hacking Live this year on is, like, how to do that, and it's the most exciting thing in the world when we get it. So that's my goal for you guys. Special ability is through there. If you don't have your tickets yet, go get your tickets. We're doubling ticket prices Sunday at midnight. So, or we're going to sell it, whichever comes first. Anyway, so as I was preparing this, I was looking through all the old campaigns, like different things we've done to get more people in continuity.

And there's one like, one that was the best of them all. And so I'm going to show you guys that right now. Yeah. Cool with that. Okay. So that's the game plan. Um, now my nickname, my code name for this right now, it's called membership site kickstart. So it's a way to like, excuse me, it's a way to kickstart your campaign and get people started and moving in it really, really quick. Okay. And so this is, um, this is, uh, uh, let's see, one, two, three, four, five. This is a five-day campaign. I'm going to be sending out six emails, or sorry, five emails in five days for this campaign. Now, to make this, for you to really understand this, there's two core things that I want you to understand.

So basically, when you create a membership site, one of the biggest problems people have when a membership site is they log in, and us as creators, we want to create a lot of stuff, right? So we're like, I'm going to put everything I have in this membership site. You jam all these things in there, and there's like want to create a lot of stuff, right? So we're like, I'm gonna put everything I have in this membership site. You jam all these things in there and there's like tons and tons of stuff in there, right?

Then what happens? Your poor new member logs in, they open up the gates, they walk in this thing and there's a million things. They're looking around like, there's so much stuff. I don't know what to do. And then what happens? They get overwhelmed and they leave.

That's why I think the average stick rate on a membership site is like two and a half months. Okay, because people come in and they're like, this is so much and then they bounce and they leave, right? And so at Fun on Life, one of my friends, Stu McL site is like two and a half months. Okay. Cause people come in and they're like, this is so much. And then they bounce and they leave. Right. And so, um, after I'm like, I have one of my friends, Stu McLaren is going to come and talk to you as about number one thing that they did. They build, get people to actually stick. I think their average one for like two and a half months, like eight or nine months, which is great. And so, um, he's going to talk about that. I'm not going to go too deep and do it, but one of the concepts is,

uh, a success path. He takes you to the success path. So someone comes in and know exactly what they're doing. Okay. But then out after the success path is done, you have a lot of stuff in your membership site. And for most of us, it's like all of our training and our courses and our, like there's a whole bunch of just really cool stuff, but because there's so much stuff, nobody knows what to do.

And sometimes you get something inside of it. Like let's say this is the whole membership site. There's all these different modules and these videos, these things, but there's like something that's like, this is the, that's like of all the things, like that's the goal. That's the most important part is buried in there. Right. It's

kind of like a diamond in the rough. Do you guys remember the movie Aladdin? When at the very beginning, they're like seeking out the diamond in the rough. Like I remember as a kid hearing that, but I asked my mom, what's the diamond in the rough? And she's like, of all the things, it's like, it's like in amongst all the things, like it's the one diamond that's been hidden under all the dirt and everything, the diamond in the rough. And I started thinking about that. He's like, we're trying to find what's the diamond in the rough in your member site, the thing that's the most exciting, most unique, most interesting thing someone might want to learn about. That's the first thing.

Now, hold that as a note. Hold that as a thought for a second. So I remember a couple years ago, I was doing a funnel. And this is where I first kind of learned this principle. I created a funnel, and I can can't remember the front end product was, but I remember the upsell was this course I put together called the seven figure shortcut. And it was like this, it was recordings of an event I did.

It was a five day event teach people how to do webinars and presentations from stage and stuff like that. Right. So the five day event, and I remember that was the upsell. And so I was so excited in the upsell copy. It's like, when you guys get this, you get access to a five day event. I'm gonna teach you this and this. And then I go through all this stuff I cover in five days. Right. And it was this huge long explanation. It was like, I was so excited about all the stuff they were going to get, how it's going to be complete. Everything I ever want

is all going to be in this one spot. And then guess what? We started driving traffic to it. And our take rate, I think it was a $490 offer. Our take rate was like less than half a percent. Like it was crazy. It was like almost nothing and nobody was buying it. So we're trying different headlines, different tweaks, different changes. And then I had this idea. I remember back to my mom, like the diamond in the rough, like of all the things that five-day event, like what's the most important thing. And there's one thing that I thought of the entire five-day event. The most important thing was the session. I did was probably a 20 to 30 minute session. I did a concept that you guys are probably familiar with. You follow me, but it was called the stack. At the time, no one ever heard me talk about the stack. I was like,

this is a stack. This is how you get people to buy. And so I changed the sales letter. I was like, hey, you're going to get access to this course called the seven-figure shortcut. It's amazing. It's got all the training, all the videos, but there's one video. It's the most important. It's this concept called the stack. I talk about what the stack is and the benefit of it, how it's so amazing. I explain that thing. This is why, of all this is but like, this is the secret thing you need. And by picking out just the one little diamond in the rough and just sharing that one thing, our conversion went from less than 1% to over 10%. It changed everything. And me as a creator, I'm like, but they don't even know what's in this thing. There's so much cool stuff. They didn't care. They just wanted the one sexy thing.

That's so cool. They can only get inside that thing. Okay. That's the key principle you have to understand. So you're trying to find what the diamond in the rough is. Okay. So that's so cool. They can only get inside that thing. Okay. That's the key principle you have to understand. So you're trying to find what the diamond in the rough is. Um, okay. So that's, that's some context to kind of set this thing up. Right. Okay. So the way that this, this campaign works is again, I'm looking at this and I'm trying to get people on my membership site. A lot of them have heard me talk about it. Maybe they signed up at one point and then they're active members. Oh, they signed up and then they canceled. They left. We haven't signed up yet. They're like, Oh, I'll sign up tomorrow. I'll sign up in the future. Like someday I'm going to sign up for that membership site.

This is the thing to get them. First off, it gets them to sign up today. Okay. It gets that force them to take action. So they're not just like, oh, someday I'll sign up for things. Like I have to do it today. So force them to sign up. People who have left and canceled, it gets them to come back.

And the people who are active members, they stick longer. Cause like, this is so cool. What's happening. Okay. So it does three core things. Gets you new, but gets the fence sitters to finally take action. People who left to come back and people in here to stick longer because like this is so cool what's happening okay so it does three core things gets you new but gets the the fence sitters to finally take action people who left to come back and people in here just stick longer how many guys love all three of those things this is amazing it's all coming down one simple campaign okay so i think that's most of the context i need

to explain this oh there's one other thing do you guys know the difference between strategy and tactics this is important to understand okay and then I think that's everything. Yeah. If you guys get this piece, then you have it all. Okay. So there's strategy, strategy, and there's tactics. Okay. The strategy is like, let's say if I was a football coach, I would have like my clipboard out here and say, okay, the strategy is first off, you're going to go here and you're gonna move over here. And then, so it's like the X's and the O's like, here's the explanation how it works. Right. Um, the tactics then is going really, really deep. Like, okay, so if you do this, uh, you're going to do 12 steps here. You're going to turn right. And you're going to do, and like goes deeper into it. Right. So for example, when I do the, the webinar where

I sell click funnels, a lot of you guys have probably seen it before. Um, when the webinar, I teach the strategy, I said, like, Hey, there's this thing called funnel hacking. That's the strategy. Now there's five steps. Step number one is you have to find a product that's already selling. Step number two is you gotta funnel hack it, which means you get your credit card out and you buy the product and you see what's happening in the funnel.

Step number three then, you go into ClickFunnels and you build something that's similar. Step number four, then you drive traffic to it, right? So I'm showing the strategy. People are like, oh, and they get the aha. That's amazing. Okay, but I didn't show them as the tactic, which is like, how do you actually build a funnel? Okay first off you click phones account then you log in then you set up

your domain then you're then you got to go and pick which phone type you want then you pick a template then you go edit copy then you gotta have a headline this is the headline I think that's all the tactics right that's all the other pieces here okay and so there's a big difference in strategy and tactics strategy is the what you're doing tactics Tactics are the how. Okay. So the what and the how. This is key. Like this is so simple, but it's so profound. If you guys actually understand this, this is the secret to selling as a whole. I wish that we had four days together. I could share all these things. Oh wait, we do. It's called Funnel Hacking Live. It's happening next week. I'm going to go deep into all this kind of stuff with you guys. So again, if you don't have your tickets yet, go to funnelhackinglive.com.

We are either selling out, tickets will either be sold out like the next day or so, or Sunday night, we're doubling the prices at midnight. So whichever happens first, so you're aware. Okay, so there's all the background. Diamond in the rough, strategy versus tactics. You guys all get all that? You got them down in your notes? Okay, I think there's a way I can like, I still want this, but I want to

shrinkify it. Isn't this board cool? Okay. Check that out. Boom. Uh, shrink it. This way you guys still have it in your memory, but I can talk about my five day campaign. Okay. All right. You guys liking this so far? Actually, I can't tell. Go in the comments and say, this is awesome. Or like Russell, you're talking too fast or too slow or however you're feeling at this point before i like give you the the diamond in the rough that i'm about to share with you guys let me know i'm going to come into the comments and see what you guys are saying okay all right we got yes russell you talk fast let's go this is awesome what are the three things uh this is awesome keep going i want to show everyone here like you can actually see their comment how do we

should be waking like pull this out pop out yeah check out guys you can see your old comments these are real they're actually coming in what's up everybody oh someone said i'm here thanks you're my hero too um you always haul butt talking let's go love it hey launching today no more coffee for i'm a mormon i don't drink coffee. So there you go. This is just Russell as I am. Try talking faster. Loving this. Woo. Um, I listen to you two X speaking, talking fast. I'll work on it. So, all right. There's a lot. Okay. Thanks for all the love you guys. All right. You got me pumped. I can go back and start teaching again. Okay. So this is the first part of the key, right? Um, how do I end that? There we go. Okay, now we're out.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing.

But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study. And guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're

not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you

need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help

you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes,

like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus.

And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two G's working genius, two G's in the middle, working genius.com, and then use promo code

secrets, S E C R E T S at checkout, get 25% off. Uh, but then we'll take the test again. It takes you 10 minutes. Um, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself to make sure sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. Okay. So five day campaign. So this is how it works. So day number one, the secret day number one is you are going to be

revealing to people. I usually doodle with the actual animator. So there's, this is the diamond. Does that make a diamond? That's a horrible diamond. Okay. We're just going to do this. There's a diamond. Okay. So step number one, this is email number one, you're going to send out to your existing list. Or if you don't have a list, you can do it on Facebook or Instagram, whatever it is. But number one is you're going to read, you're going to talk about the diamond in the rough. So I'm just going to, for simplicity, I'm going to call this diamond in the rough. Okay. Now, when I talk about this, I'm not going to be specific. I'm not going to tell them what that is. I'm going to say, there's this really cool thing that I found, right? So for example, I might send an email

to my list and be like, Hey, you guys, um, last week we're in the membership, you know, all of our members were meeting together and we're doing this training and the training. Um, uh, people wanted me to talk about how I figured out how to do blah, blah, blah, blah, blah. And so I did this training and it's crazy. People were flipping out. Like I didn't realize that that was the thing that some people were missing and bubble insert, you know, insert your story there. Right. So you're telling them, you're not telling them what it is. This is before the strategy or the tactics is just telling like, there's this really cool thing. And it's amazing. This is kind of like you getting excited. Right. Uh, for example, if I was selling my five day event again, I'd be like, Oh my gosh, like, uh, I did this five day that it was amazing. This is kind of like you getting excited, right? For example, if I was selling my five-day event again, I'd be like, oh my gosh, like I did this five-day event. It was crazy.

Everyone loved it. But like, what was insane was like day number three, right after lunch, I did the session and people went nuts for it. Like I didn't realize that that was the piece everybody was missing. They, they, they said they loved it and they thought it was really good. But that one piece, people told me that alone was worth the price of mission times infinity. They loved it. It was amazing. And I've never talked about outside that live event before. In fact, I've never even, you know, it's in the membership side, but like, I've never talked about it publicly anywhere. I was looking at it on Facebook.

It's like, I never have. And I'm curious, like, would you be interested in more info about this? I can create something, but I don't want to like waste your time if you're not interested. Let me know if you're interested. Yes or no. That's it. Okay. They don't know what it is.

They still, you're excited about something. Everyone else is excited about something. You're asking if they, if you should create it okay so you're right you're kind of like creating this this um this demand this excitement this um pressure right so that's day number one okay to notice that there's no link to registers or nothing it's just like hey this is really cool thing and it's amazing that's it okay you probably noticed like three days ago i sent you guys an email about this really cool thing that was amazing. So anyway, I'm always doing what I'm saying to do. Okay. Day number two, day number two comes out. Now here is where you're actually going to show them the diamond. Okay. So day number two, you come back,

say, Hey guys, this is amazing. Uh, last night I got so many responses back from you guys wanting to know more information about this thing. So I'm gonna tell you what it is. Okay. Notice I said, I'm going to tell you guys what it is, what strategy, not, not tactics. I'm telling you guys what it is. This is what it is. It's a way that when you finish your sales presentation, you can go through and blah, blah. And I explained the stack, right? So explain the strategy, what this thing is. Okay. I explained whatever your strategy is. So this is, this is the way that I lost 12 pounds in 13 minutes is by stacking my Ketos with my carbs and my fish with my, well, whatever, right? You like talk about the strategy and people like, Whoa, that's really cool. So you talk about it. So you, you reveal the diamonds, like, boom, I'm showing you the actual diamonds. You reveal the

diamond and then you say, um, so that's kind of what it is. Would you guys like me to do a training showing you how to do this? Like, let me know if you want more info. Like I can go deeper on this and like actually show you guys behind the scenes how this whole thing works. If you're interested, let me know. Okay. So this one I revealed I have a diamond in the rough. Here I show the diamond. I show the, I show the what it is.

Right. But again, I'm not doing anything other than saying, are you guys interested in more info? So that causes, again, pressure and excitement. Then day number three in the campaign, this is where I come in and I'm going to explain the actual result. Okay. So this is me teaching a thing. So I'm coming in and say, okay guys, uh, I talked to you two years ago about the thing I showed you yesterday, explain kind of what it is. Everyone's freaking out. Um, but what they don't even understand is that the actual benefit I got from this. So by doing this thing that I've been telling you guys about last two days, like I actually lost 22 million pounds. I was able to increase

my close rate from 3% to 40%. I was able to like, whatever, whatever the benefit, whatever the result is. Right. So I share the result with them. It's like, oh my gosh, this is the result I got from it. And this point I say, look, you guys have been going crazy the last two days wanting to know more about it. And now you've seen kind of the results I've got. I'm going to do a really quick call tomorrow to kind of walk you through exactly what it is. How many of you guys are interested in that? Boom, they all freak out, obviously. So at this point, I push them to a reg page.

That's their name and email. Boom. I get them to put in the information. There's a smile on his face. Put in their information so that I can walk them through the actual training, right? So now these people are going to be excited, excited. Oh, finally, I get to get here.

And they get all excited. So that's day number three. Then day number four, in the morning, I send an email basically reminding them, which by the way, this is crazy. So we had 20, I think 2,300 people who registered for this call as of like 9 a.m. this morning, mountain time. Three hours later, we got another like 1,300 people who registered for this call as like 9 a.m. this morning, mountain time. Three hours later, we got another like 1,500 people. So like a third of you guys all signed up

in the last like 25 seconds. So this is the lesson to all you guys is if you just send one email and forget about it, no one's gonna actually come. This one, a third of you guys came from this morning's email. So this morning I sent an email like, hey, don't forget, we're going live at 2 Eastern.

Like don't miss this, right? So we have one more email that goes out and we're just reminding them and pushing them back to the registration page. And then you get on and you're doing a training. Okay. Now this is the strategy behind the training. Um, uh, and this is, this is the magic. So the first time I ever saw this was probably 18, 19 years ago. I saw Alex Mendoza and do it. He was launching a software company called instant teleseminar, and he was trying to get members. And I watched him do this to get a thousand members in 15 minutes. And I was like, holy crap. And then I saw them like a year later, launch another software company. And they got something like a thousand members in 15 minutes. And I saw him do

it two or three times. I was like, okay, note to self, I need to do the strategy. And this is the strategy I'm teaching you guys right now. Okay. it's so powerful. So what happens is you jump on a call and it's, um, here's a clock, right? So you have 12 o'clock, three, six, nine, right? So you jump on a call with your people and you do this training. And during the training, you are going to go deep into, let me just close here. You're going to go deep into the, what you're going to teach them the strategy, right? So jump on and for 15 minutes, 30 minutes, 45 minutes, for this whole part of the time. So for 45 minutes, I'm teaching them the what's going to be happening, okay? Let me explain what this thing is. So I come back here, but I'm going deep teaching the what, the strategy. Here's how it works. Step number one, you're going to go and you're going to find someone to funnel hacks.

Step number two, you're going to go buy their product. Step number three, you're right, I'm showing you the strategy. And then when 45 minutes is up, to funnel hack. Step number two, you're going to go buy their product. Step number three, you're like, I'm showing you the strategy. And then when 45 minutes is up, then I tell them, I say, hey, everyone, I hope you enjoyed this so far. I'm sure you're pumped about this concept. You love this strategy. You think it's a great strategy in the world? Well, for all of my members, in 15 minutes, the top of the hour, what we're going to do is we're going to go do a live training inside a membership site, members area, where I'm going to show you guys the how. I'm going to walk you through the tactics. I'm going to connect you with the people you need to do this with. I'm going to show you the sites, the resources, the links.

I'm going to give you guys the scripts. I'm going to give you everything. This is only for members. So if you are a member, log in the members area right now because at the top of the hour, 15 minutes from right now, we're going to be getting started. And in the members area, there's a link right there. You can register for a separate Zoom call. It's on a different channel just for members only. Go and register. So if you remember, go register. It's going to be amazing. We're going to get on there and we're going to teach you guys all link right there. You can register for a separate Zoom call. It's on a different channel. Just for members only. You're going to register. So if you remember, go register. It's going to be amazing. We're going to get on there and we're going to teach you guys all this cool stuff. You'll see exactly how to do it. This, by the way, is one-time training. So if you are an active member, get in there. The assessment is going to be recorded in the members area. It's

only for live members. So make sure you are there, number one. Number two, if you're not a member yet, if you've been sitting on the fence or you've been a member, you canceled, you've got literally 15 minutes. Live training starts in 15 minutes. So you've got that much time and when this clock hits zero, let's see. Yeah, when this 15 minute window is gone and the clock hits zero,

this training starts and we're going live and when it's done, it's gone. Like you missed out on it forever. What just happened? You got 500,000, however many people who are sitting here learning the strategy, they're sold on the strategy,

they love the strategy and now it's like, I want the tactics, I need to know how to do it. I need the resources, the people, the connections, all the rest of it.

Only way to get that is to be a member. They log in the members there and get it. So what happens is your existing members, they love you because they're like, this is so cool, I get this for free as a member and they log in,

boom, log in the training to get it for free. People who have been sitting on the fence for months or years, like some name and sign up, some name and sign up, or they signed up and they left and canceled, but they're on this call. Cause they want to know that tech. Like they want to know what this diamond in the rough is like, you got to be hooked and really, really well. They want that now they're like, ah, okay, I'm gonna do it. So then they come back in and that 15 minute period of time, you will see memberships flying. So the first time I did it, we had over 500 people sign up. I remember seeing they're like, refresh, refresh, refresh. And I'm like, it took me six months to get my

first 500 members. Six months. Next time took me 15 minutes by using this one campaign. That was it. Right? They come in, you sign up and boom, you got them. Then you do the training here and you blow their mind. You get all the stuff. And then what you do is if you're doing it in Zoom or if you're doing it in Facebook group, whatever, however you're doing it, you see screenshots of all the testimonies. People like, that was amazing. I can't believe you shared that. And like, you just get them all excited. And then what you do, day number five, there's one last thing. Day number five. This one you don't have to use, but you can if you want. This is the Disney clothes. How many of you guys know Walt Disney? The man before people ruined his company. I shouldn't get political.

Oh, actually I know nothing about politics. That, I shouldn't get political. Oh, actually, I know nothing about politics. That's what Dan Kennedy told me. He sold all his stock. And Dan was the biggest Disney fan of all time. So based on that, I know something's happening, but I'm not paying any real attention. So anyway, what I didn't pay attention to was Disney's marketing. So remember what Disney did back in the day? They would have Little Mermaid and they would show it, right? And you go watch the theaters and they buy DVDs and videos and stuff and then they would do what? They would take it and they put it back in the vault.

Do you guys remember this? I remember because when I started having kids, I'm like, when Ellie was first born, Nora was like, I want to show them Little Mermaid. I want to show them Beauty and the Beast. I want to show them these things. And I tried to get it and I couldn't because they were in the Disney vault.

We had to wait until they released them once every two or three years. They'd open it back up. We'd go, we got to go. And we'd all go and rewatch the thing because they'd take it out of the vault. Now with Disney+, I think they messed that up. I think it's always there streaming.

But back in the day, the Disney vault was the secret. That was the key, right? And so what you do here is like, you just do this really cool training, right? And now you're gonna put it in the vault. So what this gives you is one last shot to come back and say, hey guys, for all the active members, hope you guys loved it.

Everyone who joined us, hope you guys enjoyed it. We're gonna be doing a one-time replay before i put this in the vault and this will be hidden forever or at least until we decide to bring it back someday in the future um and then what you can do is you can go back and um you can do one last call you can bring people in you can stream it on zoom if you want whatever it is you can put in the members area for 24 hours like however you want to do it but putting it in the vault is the risk or sorry not risk reversal it's the the fear urgency it's the thing you're taking it away from, not risk reversal. It's the fear and urgency. It's the thing you're taking it away from them.

Like if you're not careful, you're going to lose this thing forever. So that's the five-day campaign, right? Introduce the diamond in the rough, show them what it is, show them the result that thing got, get them onto a training call. On a training call,

you spend 45 minutes teaching the strategy. At the end of it, you got 15 minutes before you teach the tactics in the members area. Existing members love you. New members come in, canceled members come back. And then day five, you do one last push for urgency and scarcity before you put it back in the vault. And that, my friends, is called the membership site Kickstarter. So I do have this doodled better than this. This is what it looks like doodled out. Oh, do you see all this? So there's the diamond in the rough. See, that looks way better than my diamond.

Then there's the diamond. Then we got the explained result. We got the live strategy revealed. 15 minute sprint. And then we put it back in the vault. So there you guys go. There is the campaign as a whole right there. So let me ask you a question.

Those of us who have a continuity program, what was that one little diamond in the rough? What's that worth to you? Is that worth like an extra, I don't know, 10 members this month? Okay, If it's 10 members a month, let's say it's a hundred bucks a month. What's the math? Because a thousand dollars, thousand dollars a month times 12 months is $12,000. If I just give you $12,000, if you run it once, it only get 10 members. Now, what if you get a hundred members? You get a hundred members, have 97 bucks a month. That's 10 grand, right? Brandon's my mathematician behind the camera. 10 grand a month times yours, 120.

That's a six-figure raise you gave yourself by me sharing this one diamond in the rough if you run it once. Now, let's say you run this thing once a month, okay? And you get 100 new members in every single month over 12 months. That's 1,200 members paying $97 a month. That's $120,000 of recurring revenue times 12.

That's a $1.2 million diamond in the rough I just gave you. You guys getting this? You guys getting this? This was one little pop-up training that I did for 15, 20 minutes with you guys right now to share with you just one idea that we're gonna be talking about at Funnel Hacking Live.

So those of you who are not at Funnel Hacking Live right now, I want you to understand the value of what we're gonna be sharing, okay? The entire four-day event, we're going deep into how do we build continuity programs? How do we do compounding continuity? How do we get traffic from challenges, from webinars,

from Facebook, from Instagram, from joint ventures, from influencers, like all the different ways to build up your continuity program. That's my goal. That's what we talk about

for four days of Funnel Hacking Live this year. So, those of you guys who already have your tickets and you're there, message me. Actually, I have my comments. Message me like, I'm there, Russell.

We're going to be there. I wouldn't miss it. I would literally get rid of my kid if I have your tickets and you're there, message me. Actually, I'm going to have my comments. Message me like, I'm there, Russell. We're going to be there. I wouldn't miss it. I would literally get rid of my kid if I have to get rid of my kids, if I find babysitters. Some said, is FHL for a younger crowd? My kids will be there. So, yeah, everyone except for Garrett White's presentation would be the only one potentially I'd be careful with. Yeah, so if you already got your tickets at FHL, be like, I'm going. I'm here.

It's going to be amazing. Oh, check it out. We got James on there. Dan's on there. Michelle's on there. Alicia's on there. The sisters are there. My team's going to be there.

I'm going to be there. Cool. So most of you guys have your tickets, which is amazing. We should because we're at, what, close to 5,000. Am I too close? Am I blown out? Oh, hey. We're like over, yeah, close to 5,000 my two clothes my blown out oh hey uh we're like over uh yeah close to 5,000 tickets sold again um uh tickets are almost sold out we're gonna be selling out we

will either sell out um like the next day or so might be tonight hopefully which would be nice because i love selling tickets i'm excited to be done some tickets i can finish my presentations we either sell out next day or so or sunday night at midnight we're doubling ticket prices so if you've been sitting on the fence you need to come again this is one little idea that i shared in 20 30 minutes that literally could add for most of you guys and there's six seven figures or more to your bottom line that's one little nugget imagine what i can give you in four days right i have 11 presentations um if you got one nugget like that in 11 presentation times 11 and some of you guys told me i was watching watching, some of you guys said, that's worth $100,000 a year to me.

That's worth $1.2 million a year. That's worth $30,000 a year. So you got that. That was one nugget. If I give you 11 of those nuggets, what would that be worth to you? It's insane. And that's just me. And there's like 25 other speakers who are also speaking.

You're all going to be adding to the same conversation of how do we get more people into our continuity programs and our membership sites and everything like that. If you don't have a continuity program, you're like, I don't have a continuity, Russell. Cool. Spend time with us. We're going to show you how to do that.

But Russell, I have a coaching business. I'm going to show you how to transform your coaching business into a continuity business. But I have a physical product. I'm going to show you how to transition your physical product business into a continuity business.

Okay? If you don't have continuity, which is recurring payments, recurring income, you don't have a business. That's what I want you guys to understand. So this year's follow-up is going to have us going deep into it from every single angle, all focused on compounding continuity, having more and more people in these things. Because man, imagine in a year

from now, if you had a thousand people paying you 50 bucks a month, how would that change your life? Or 10,000 people, right? Or maybe it's 200 people paying you a hundred bucks a month. Like, like the stuff you'll be learning this event will change your life radically forever. So if you have your tickets, like I'm so pumped for you guys. I'm so excited. It's going to, uh, I think it's been the most special fun hiking life we've ever done. Um, there's a, this is the one that's the most focused on one thing in the past. We've had fun hiking lives on, you know, people talking about a lot of different topics and stuff. This was kind of like a, like a smorgasbord of like, I'm gonna take this and this, but this is like, everything's focused on this one goal. And this one thing of like getting you guys recurring income. Okay. Right

now, as you guys know, the economy is getting crazier. This thing's happening. Like, I don't know all those kinds of things, but for me, like I want certainty and stability in my business. And the only way I have certainty and stability in my business today is continuity income, right? Zuckerberg doubled ad price. What do I do? Turn off your ads and just live on your continuity income, right? Like there's a lot of things you can do, but it comes down to like having absolute certainty. And so for me, as one of your leaders to prepare you for what's happening in the world right now, what could be happening in the future, it's like getting us focusing on compounding continuity, getting people in your continuity programs.

That way, you know, again, if ads shifting in or if the economy gets, or like all the things that could possibly be happening, this gives you guys security, absolute belief in knowing that like, hey, every month, every morning I wake up and pick up my phone, like, oh, I already made that much money before I get to work. Like, it's such a good feeling. It makes you sleep so much better at night. And so that's what we're focusing on all during Funnel Like Mine for four full days. It's going to be amazing. So those of you guys who got your tickets, I'm excited to be there. Those of you who don't have your tickets yet and you're on the fence, you're like, oh, do I do it? Do I not? I understand. It's a commitment, right? You got to commit first off the ticket price, which isn't a lot, but it's not inexpensive, right? And if you don't get it before Sunday,

the ticket price doubles Sunday at midnight if we don't sell out. So like, do you have the ticket price? I understand. Are you going to get flights, hotels, and you have like your time off work and find some, you know, explain it to your spouse and get your kids or like, I get it. Uh, it's a week of your time. That's going to be, you know, that you, that you're sending somewhere else, but I promise you, like, this is not something I take lightly, like the effort and the energy and the time we put in this, like I would not do this if I didn't know it was going to exponentially grow your business. Um, taking like, sometimes you have to take a step back to be able to move forward, right? This is like the step back, plug in, get the new download on what's

working today in today's marketplace based on today's trends and everything. And then coming back and you can run twice as fast. It'll be fun. And like I said, my wife's going to be with me. We're bringing our entire kids, half of our team's there. So like, if you have a spouse, bring them, let them be there with you so they can understand what you're doing, especially if they don't understand what you're doing. Like, hopefully I'll be able to show them like, this is real, this is exciting and they'll believe in you more, right? If you want to bring your kids, like, yeah, it's probably not like young, young kids, but for teenagers, yeah, we have tons of, we have like, I think almost like half a dozen teenagers who've won a two comical awards.

So like, yes, teenagers are, can be in the room and be part of it. Um, and then, uh, bring a business partner, uh, as well. Like if your business partners, not both, they're like both coming in. In fact, it's, I can't, I can't tell you the person's name, but there's somebody you would know. He's got a huge business. And I explained the principle, the linchpin principle that I was sharing at Funnel Hacking Live with them. And they sat there and listened. They got like, oh my gosh, I got it.

They went back to their team. They're like, hey, Russell sold me. I'm seeing it. And they try to explain to the team. Team's like, no, I don't understand. Nope, I don't want to do it. And they fought him back and forth. So they did his last launch and he didn't do, he did not use the thing that he learned from me.

And afterwards they did, they had a big launch, like multiple eight figure launch. He was showing me the numbers and stuff. And I was like, just, I hate doing this to you. I don't want to be a jerk, but I want to show you what would have happened had you made the two or three tweaks that I told you before that your team told you, you know,

I mapped it through and I showed it to him. And their continuity income would have been like $40 million a year in recurring income that would have came on the backside of the launch had they have done the changes but they didn't the reason why is because the entrepreneur sold but the team wasn't so like bring your team like get them in there so they can hear these same conversations so they can be like oh that's what so-and-so is trying to do i literally had somebody excuse me after i wrote the dot-com

secrets book my first book ever wrote and someone read it excuse me they read I wrote the dot-com secrets book, my first book I ever wrote, someone read it, excuse me, they read it, and then he called me up on the phone, and he hired me, he wanted me to come and do a one-day consult for his team, and I was like, what, like, okay, and I didn't really want to do it, so I was like, $100,000, and so he's like, done, so I'm like, what, again, first time I ever sold, like, something like that, so he wrote me a check for $100,000, I flew out there with his team, and he told me, he's like, I read the book, I want you to, and he's like, but I want you to get everyone else on my team to understand this book that they need to read too. I'm like, you're paying me a hundred grand to convince your team to read the book you

write. He's like, yeah, because if they all read it, we'll be on the same page. But if I tell them to go read it, they're not going to believe me. So they brought me as the author out to basically be like, you guys, this stuff's real. Like to sell them on it. And then all the team was reading it. They all believed it. And then I watched their business all the team was reading it. They all believe it. And then I watched their business blow up.

And like, at first I thought it was crazy. I'm like, you're literally paying me a hundred grand to come and just convince your team that this book is real. Um, but then because of that, like it changes the whole business. So same thing for you, like bring your team, bring, you know, if you've got an assistant or you've got a business partner, you've got someone who's on the ad, like just bring your people. Like, uh, this is the place to be.

Okay. We have over 5,000 crazy entrepreneurs. We're all going to be here. We've got the greatest speaking on the ad, like just bring your people. Like this is the place to be. Okay, we have over 5,000 crazy entrepreneurs who are all going to be here. We've got the greatest speaking lineup in the history of all time. Did you guys know, by the way, Andy Grammer, like the musicians coming, doing a private concert for us.

A lot of people didn't even know that was part of it. Yes, the last day we're doing a private concert, Andy Grammer is going to be insane. We've got Jocko, who are extreme owners, who's going to be there. And then a whole bunch of speakers who are people who are in our community. People who, last year,

some of them were nervous about coming to Funnel Hacking Live. They couldn't afford it. They didn't know if they should be there. They showed up. It transformed their business. Now, this year, they're on stage speaking and teaching.

So the rest of the speakers are you guys. It's your peers. It's people who are just like you a year ago who've experienced this, who are having success with it. And so this is the best event in the world. As you guys know, those of you who've been before,

it's closer to a rock concert than a live event, and it's amazing. So if you don't have a ticket yet, go and get them. It's going to be awesome. All you got to do is go to funnelhackinglive.com. That's where the party's starting. And I think that's most of the stuff.

Anything else I want to share with you guys? God, I got 818 people on now. I hate logging off when there's so many cool people. There's so many cool, like, anyway. I'm so excited to see you guys are going to be coming to this. It's so much fun. It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything.

So, no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Goaltenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too. Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. Metrolinx and Crosslinks are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress.

Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. So if you haven't, since Garrett White could come, yes, Garrett's going to be there. So if you do have kids, that might be the one presentation you don't want them to be part of. It's motivating, but you know. Anyway, it's going to be so much fun. So anyway, that said, I'm going to do more secrets, more secrets,

more secrets. I want to, but I've got 11 presentations I got to finish. These presentations got that much gold times 10. In fact, I got, I'm excited for all my presentations. There's two of them that are going to blow your mind. My, my key, my intro keynote, I'm really proud of and nervous for it. Excited. That one's going to be big. So that's going to be big. So that's why I make sure you're there. Is it Wednesday? Wednesday. So Wednesday at noon, I do my first keynote, which means flying Tuesday night. Make sure you're there Tuesday night.

Get registered. Wednesday morning, in the morning, eat breakfast, hang out with the Funnel Hackers. And we start like at noon on Wednesday. And my first presentation, my keynote, that's when I'm so like, my goal is always like after you go through the first hour, you're like, holy crap, that was worth everything. So I'm giving you my best. And then all the other ones are good. The day three, I have a presentation

after lunch on day three. It's going to blow your guys' mind. Do you guys want to see the title of it? Okay, I'll show you the title of it. This is the title. See, I can actually make this slideshow big. You see this? So I'm launching a new continuity program for myself

and everyone keeps asking me, like, well, Russell, you made $100 million a year in ClickFunnels because it was software. I'm like, you can do the info products. They're like, no, you can't. I'm like, you literally can't. They're like, no, you can't. And so my last Atlas meeting,

which is my high-end mastermind, I mapped out, I said, this is how I, not like what I wanted. This is the process I'm going through. You get secrets of success, do over $100 million in the next 48 48 or sorry, 24 months, two years. And I walked through it and like, it was crazy. There were people in tears.

People like, I finally understand it. But like, I can actually like, like before I couldn't replicate everything you were doing or else, cause you had a software company. I'm an info product company. And like, they're like, I can see now how these, like it all fits. And so that's the title. So I'm still working on the headlines. I might tweak it a little bit,

but for the most part, it's how I plan on making secrets to success. My new continuity program, a hundred million dollar company using the linchpin in the next 24 months and how you can funnel hack what I'm doing in your business at the same time. So I spent a couple of days so far in this presentation. It's not quite done yet, but literally I'm like,

okay, because I'm building this in real time. Cause people, have you ever been, people have asked me a lot. If you were to lose everything today, Russell started from scratch, what would you do? This is cool. Cause literally it's me starting from scratch. I'm like, what real time. Because have you ever been, people have asked me a lot, if you were to lose everything today, Russell, starting from scratch, what would you do?

This is cool because literally it's me starting from scratch. I'm like, what's the first thing I did? I'm going to show you guys. Here's the first thing I did. Here's the second thing I did. Here's the third thing I did. Here's what I'm doing today. Here's what I'm going to do.

And like, you're going to see the entire timeline for me to go from zero to $100 million in sales in 24 months. At least that's what I'm shooting towards. And so that alone, if you just came for that session alone and just like took notes and then just went home and copied me, it would change your life forever. This will be worth a thousand times the ticket price. And the only way to see this presentation is at Funnel Hacking Live. This is not something I've ever given before

or ever planned on giving after. It's just for those of you guys who come and make the sacrifice to be there because I want to completely, completely, completely over-deliver. So can you buy a ticket to watch FHL without showing Florida? No, get to Florida, get in a plane and fly to Florida. If I got to find me and like a hundred people on my team to Florida, I've literally, we're $5 million. I spent $5 million and I'm putting this party on. That's what it's cost me for the, for the hotel, for the venue, for the lights, for the LED walls, for the speakers, for the smoke that blows up for the, uh, the hotel room block, all that kind of stuff for the food. we feed you guys all the time. And for the entertainment, Andy Grammer's coming

to perform. We got Jocko from Extreme Ownership. They got all our keynotes. Like $5 million that I spent so far to put this show on for you. Then I'm spending two weeks of my time doing a presentation. Then I'm flying out there for a week. You can get a ticket and fly to Funnel Hacking Live. It's in Florida. I don't care if you're in the UK. I think like, I think we have like 60 people from Brazil flying up. All of our Brazilians get it. They're all flying up here for it. And their dollar exchange ratio is way less than you guys. Like you can be in the room. So be in the room. Don't miss it. Like even say not to. Oh, someone said, what is the black card? Oh, oh, you got to be there to find out. There are things i only share at funnel hiking lives you got to be there to find out um um oh i love reading these things uh everyone's like this is the best investment of the year going to fun like amazing experience um uh let's see

when a secret success launch how can I get a picture with you? Love you, Rusty. Thanks. Love you guys too. Anyway, Barry Baumgarten is not only coming, she's been presenting on stage. So Barry is the person who runs our live events. Some of you guys would like to do virtual events or live events.

Anyway, she's gonna be showing you the framework that she uses to do huge events. Before meeting Barry, our biggest event ever did just about a million dollars since meeting Barry. We've had no events done under 10 million. So she 10 extra event business by showing the through line that she'll be teaching as a fun. I can lie. So if you are doing events, you want to do events, do not miss her session. It is insane. Um, uh, some stuff paying five grand for virtual. Just, just get here. Just cancel your wedding. Tell your wife,

like, look, we can get married any weekend for Funnel Hockey Live is only this weekend. Awesome. All right. So many cool things. All right, guys. Well, that said, I got to get back to work. I promise you I'll be done in 45 minutes and we're at 43 minutes. Or are we at hour 43? Did I go way over? No. Oh, yeah. So I promise 45 minutes. I'm done a minute and a half early. That's how much I love you guys. Oh, yeah. So I promised 45 minutes. I'm done a minute and a half early. That's how much I love you guys. Anyway, so hopefully you guys enjoy this. If you missed this at the beginning, I showed you guys this strategy,

the diamond in the rough. Remember, it's like Kickstarter. How to get people to join your continuity program very, very quickly. So make sure, like, go and re-watch that. If you missed it, this will be worth six figures a year for most of you guys just by watching that alone. So go back and watch that.

If you have your tickets to Phonetic Live, I'll see you in a little bit over a week from now. I leave in a week from today. So I'll be flying out there, hanging out with you guys. I cannot wait to see you all, see your beautiful funnel hacking faces. It's going to be so much fun. If you don't have your tickets yet, now is your last call. This is my last warning to you, my last thing to try to get you to come. You know that whole, like you can lead a horse to water, but you can't make it drink? Like I have led you guys to water. I've been talking about this for like six months. I'm like, there's the water. Like just, just drink.

It's really, really good. Right. I think we're at 2,500 people. Once you call them a couple more, like 2,500 people drink the water and won an award and changed their life. Like you just got to like have the faith to do the, like the last little step. So I've taken you here. This is like my last call to action to get you guys there. Um, we will probably sell tickets next day or so. We're right at the edge of selling. I think it was like a hundred and something tickets left. So we're almost sold out. If we don't sell out by Sunday at midnight, we're doubling the ticket prices. So one of those two things will happen. Either we'll sell out the next 24, 40 hours or we'll double ticket prices. So this is your last shot, you guys. With that said, thank you so much for being part of our community. Thank you for being a funnel hacker.

Thank you for letting me create and make up these cool things and share them with you. And it's so much fun. It's so fulfilling. So I appreciate you guys for jumping on here. And with that said, you guys, I'm at my 45-minute mark. Get your tickets at funnelhackinglive.com.

Thank you guys so much. And we'll see you in Orlando in a little over a week. So thanks, everybody. See you guys all soon.