Marketing Secrets with Russell Brunson - Liberate And Educate

Episode Date: July 27, 2018

How this external mission can actually transform your business forever. On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode: How Russell has been able to help the less fortunate by being successful in business. Why after this trip he will be focusing more on his new mantra, to liberate and educate. And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful. So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more. Transcript - https://marketingsecrets.com/blog/liberate-and-educate Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. I'm in the middle of a village in Kenya right now and I wanted to welcome you to the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products

and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I am about to start packing up my bags after spending three days here in a little community called Nadal. I'm probably going to pronounce that wrong. And it's been a really special trip.

This is actually, for those who don't know, this is my third time coming to Kenya. We came the first time in 2012. And it was the first time I'd ever been in a country like Kenya. And it was this emotional crazy experience and we fell in love with the children the people here in fact we met a little girl here that first time her name was Jane who became almost like a like a daughter to us and as we went home we ended up keeping communication with her and she was i think 13 years old at the time and that was the first time he came to kenya and then two two and a half or two years ago we weren't really planning on coming

back again but um uh actually dylan jones is one of the co the initial co-founders of click funnels he was supposed to come on the trip i think he forgot to get his shots or something in time or i don't know what it was and so um but we still had our shots in four years earlier still raging through our blood so they um they let us come back and so we um uh or they needed someone to take the the spot that dylan had paid for so we like the week's notice jumped and came back out and just just came for three days just to be with the kids and it was amazing because we got there and um and jane had graduated from from the from the school when she was going to secondary school which is like their high school and uh and so she came back to the village and saw my wife and it was just like this amazing emotional experience. My wife's bawling her eyes out and crying. And,

um, it was just, oh, it was, it was an amazing experience. That was two years ago. And then Fun Hockey Live two years ago, um, we, we made an offer where we said, Hey, if you guys want to actually come to Kenya with us and and build schools with us you can do it and so um we had about 15 or so people who each who each paid about twenty thousand dollars to build a classroom in kenya and build a and so collectively was enough to build an entire school and uh we were supposed to come out last year but um the the trip was set at a time there there turned out to be some political elections and things. We ended up canceling the trip and moving until right now. And so right now we're here with a bunch of the donors from Fun Hockey Live.

And they all had a chance over the last three days to see their actual school. In fact, I'm looking at it right now. If you've been following me on Instagram or Facebook, you've probably seen videos and pictures of it. But it's beautiful. And so we got to dedicate the school yesterday. We had a big celebration. And it's beautiful. And so we got to dedicate the school yesterday with a big celebration. Um, and, uh, it was cool, but, um, actually we sit back. I can tell you guys stories for hours, but I have to start packing the next about five minutes. So this will be a little short and condensed, but there's a couple messages I wanted to share before I,

before I left this beautiful place and forgot. So this time when we came in, Colette and I came in a day early, um, because now Jane, we've been funding, uh, her to go to college. And so she's actually in college now. So we came a day early to see her. And so we had a chance to, she came to our hotel and we met her and, oh, it's just amazing to see, see this progression in six years of this little girl who, you had nothing um in this little village who's just getting the ability to learn for the first time because we built this school here and now six years later she's she's in college and um and uh she got she has she got a job as a model and she's um doing this modeling thing we actually are helping her to fly to germany to compete in

modeling competition in germany later on this year, she took us to her home, which her home was probably 300 feet, you know, square feet, maybe, maybe three 50, if you count the bathrooms and stuff, um, which the bathroom is literally, you know, a two foot by two foot room with a toilet. And then there's a shower above the toilet. Like it's crazy. And she was so proud of it. She wanted to show us that she wanted us to be proud of her and she had her own little home and she, you know, could cook, cook her own food. And they took us to her school and showed us, you know, her principal and saw the classrooms and, oh, it was just so cool to see her and how, how she just wanted, um, she just wanted us to be proud of her, which we are. And, uh, it was such a, oh, such a cool experience. All right. So let

me fast forward to the last three days here. So we've been here in this community and we got to help paint the school and we got to help build these brick paths and you know doing all this doing all this manual labor but the best part is the kids there's about i think 250 kids that now attend this the school we built so we're playing with them we were wrestling with them we were playing soccer with them we were doing i taught them dog pile which means I run in and I bend over and all 250 or so jumped on my back at once. Like I'm so sore today. Anyway, but it's just been amazing experience. And then yesterday they had this, uh, really cool, um, celebration where the government officials came in and the community came in about five or 600 people were here and we got to dedicate the school and um uh it was cool because they asked if colette and i would actually speak at

the dedication and so we there was an interpreter there for us and we got to stand up and and i told the story of why i'm here i told the story about basically 10 years ago stew mclaren and amy his wife um had a vision for this thing where they were going to build schools in Kenya. And he called me up and told me the vision. And then six years ago, Stu brought me here and I told him how we fell in love with the Kenyan people. And how then when we went back home, we told our community, the Funnel Hacking, ClickFunnels community about what's happening here. And for those of you guys who don't know, some of you guys know this, but every time you build a funnel inside of ClickFunnels and you set the funnel live, we actually donate a dollar towards world teacher aid. Um, and, uh, so every time you're building

ClickFunnels, you're actually helping build schools. And I told him, I said, there's tens of thousands of entrepreneurs every single day, um, are, are trying to grow their own companies. And when they do that, they are investing here in this community because they love you guys as well. And just for example, last year alone at Funnel Hacking Live, we gave a world, or excuse me, it used to be called the World Tea Trade.

They changed the name to Village Impact. But we gave Village Impact a check for over 100, I think 120 or $130,000. And that comes from all of you guys building funnels. And so we gave them, told them about that. And I said,

and there's some donors who, um, who wanted to, to, uh, who loved you guys so much. They wanted to come in the, uh, in distance of the donors who, who came in. Um, anyway, just really special, special moment, but this one was shared actually two more things I want to share. So the first one was, as I'm sitting there during the ceremony, I'm thinking about, there's two charities, as you guys know, that I participate in that I believe in. And one is Operation Underground Railroad, which is the, the charity that we've been working with that saves children from human trafficking, from sex slavery. And then the other one, um, is, uh, Village Impact, which helps to build schools and educate children in these third world countries. And I was sitting there thinking, like, how do I, like, how do these things tie together?

Like, I'm drawn to both of them so strongly. How do they, how do these things fit together? And also the two words that came to my mind were liberation and education. I started thinking, that's what we're doing. Like, we're liberating children and then we're educating children. I thought, what greater mission in the world is there than to liberate children from evil people and then to educate children so they can change the world, they can change their world as they grow up. It's got me excited. I think that moving forward, that's going to be a lot, a big part of my, my, you know, from the philanthropy or charity or whatever you want to call it side of, of me and my business is that, that mantra of liberation and education with liberating and educate children.

Because if you can liberate a child and give them a life and then you can educate a child so they can create their own life. Like what better, what better mission can we have on this earth than that? And so anyway, I just want to share that with you. Liberate and educate children. That's my focus is moving forward. And you'll see a lot more of that at Funnel Hacking Live and moving forward. In fact, I'm already envisioning a t-shirt that says liberate on one sleeve and educate on the other sleeve. One with the OUR logo, one with the OUR logo, one with the World, or the Village Impact logo, and,

uh, and then maybe the Funnel Hackers in the middle, bridging the gap between these two, these two vital, important missions, um, ah, so excited, anyway, all right, so one more story I'm going to tell you, and then I will wrap it up for today, because I'm already over my time limit, and they're probably going to, probably going to miss the bus to the ride home to Nairobi, if I don't hurry, um, so, uh, after, after the ceremony ended yesterday, um, I was on Voxer and I was kind of, you know, working on a really cool funnel. You guys will see soon. So I was kind of giving some feedback, some people. And as I'm doing that, I look up and there's this man walking towards me. He's got a backpack on, he's got a, he's got a suit on and he's, uh, you know, uh, he's 33 years old and he's walking towards me and, and I look up and, and I'm still doing my thing. I look a little closer and he's looking right at me and he's uh you know uh he's 33 years old he's walking towards me and i look up and and i'm

still doing my thing i look a little closer and he's looking right at me and he's got kind of smile on his face and i'm looking also i was like oh my gosh that's that's leonard and so i put my phone down i come and run and give him a huge hug and um some of the backstory on leonard is um as we were helping jane in college um about two and a half, three years ago, Jane, who I mentioned earlier, we asked Irene, who's one of the main people here in Kenya on the ground that run the whole Village Impact mission. We said, Colette had this impression.

She's like, is there another kid? There's someone else. She's like, we want to help one more person. Is there one more person we can help? And Irene said, well, actually, there is this boy who, he's a hard worker. He's right now, he's in the community. He's volunteer teaching for free. He's got a wife and five kids.

And he was studying school to be a doctor of microbiology and things like that. And so basically he had done two and a half years of his schooling, but he had to drop out because he had no more money to keep funding it. And now he's back in the village just volunteering and working and trying to help serve the community. And so he's a hard worker who got really high grades and would love to go back to school. And so Clut said, yes. And she came to me and said, hey, there's this other kid we're going to help.

And it's like $800 a semester for him to go to school. And, you know, he's got, I can't remember, five or six semesters left. And so she's like, I sent the money for him to finish his schooling. And so for us, it's like, what, $2,500 or, you know, $3,000 or whatever it was. Like, just, that's the movie we think about. Like, oh, here you go. And we bucks or you know 3,000 bucks or whatever it was like just not something we think about like oh here you go and we just you know gave gave the money and and um it was for this boy leonard who's an amazing human five kids oh just such a cool guy so i see him and he gives me a huge hug and he starts telling me the story from the very beginning he says okay

he starts talking about what was happening and and uh you know the village he was in how he got the government moved mouse village and then he fought to get back was happening and, you know, the village he was in and how he got the government moved Mount's village. And then he fought to get back into school. And then he worked all year round to raise funds for school. And he went to a semester. And then he had to work for another year to raise funds to go to another semester and all these things. And finally when school got ripped away from him last time and he couldn't raise funds anymore. And they said that one day he was with his family and they were out in the field um um getting um you know getting getting food for their family he said he got this phone call from

irene he said that on the phone call irene said hey i found um some some donors who want to sponsor you for school and um and and uh and they've already wired the money and it's in an account and you can start school. And he said, he sat there in this field with his kids, just crying that there was somebody on earth who cared enough about him and his family to do this. He said, he said, I, I told myself and I told my family that because somebody cared this much that I was not going to take it easy or I'm not going to, I'm not going to relax. I'm going to, I'm going to, I'm going to do my best and get the highest grades possible. And so he went back to school and over the next two and a half years or so, he, uh, he got his degree. Uh, he got honors. He was the top three out of his, like out of all the classes. I think he was the second or the third highest,

highest marks. And, um, and, uh, and what was crazy is he actually this yesterday morning had jumped in a motorcycle and driven for four hours to get here to see us. And the streets here aren't like streets in America. These are like roads with four foot potholes. Like it's, it's, it's crazy. It's not an easy drive. Drove four hours to get here to come and to tell me the story. And then afterwards he opened his backpack and he pulled out his diploma and he wanted me to see his diploma. He was so proud of it. And, uh, we looked at his diploma and, uh, Clint and I both just gave him a hug. We were so proud of him. And, and, uh, and the way he said that was so powerful. He said, he said, every single night, my wife and my five kids,

we pray for you in America. We pray for the people who cared enough about our family to help support us. And it brought tears to my eyes thinking, God, like you think about the everyday struggles we're dealing with, like how, how powerful to have family or families on the other side of the world who are so clean and so pure and so um such good people who are praying for us to to survive and to thrive and to do good um because we serve them and um we literally changed not just his life but like he told us after he graduated he went back to the school which when the school is the village impact built village impact built. He said, I wore all my robes and made a huge celebration. The government came out and told all the kids that because I was successful, because I got a degree, all of you guys can get degrees. And now there's an entire community of kids who believe

they can get a degree because you believed that I could get a degree. And, um, it was just such a, a special, special, special thing. And so, um, uh, the, the, I know this isn't like me teaching you a marketing secret or anything, um, but I kind of indirectly am. Um, I promise you guys, as you start shifting your focus from yourselves, um, to your customers, I think that's the first level, you will start seeing your businesses grow. What I mean by that is most entrepreneurs start typically from a selfish standpoint,

like I want to make money, which is not bad. That's what gives most of us enough desire to get through the pain that it takes to get one of these things running, right? But the people who grow are the ones who very quickly shift from a me-focused to like, oh my gosh, I'm serving these people. And this is amazing. And that becomes the focus of serving other people. And I think the third, the third tier after that is when you start looking outside of just your customers, like outside yourself,

like outside your customer slot to like, how can you have a greater impact on people who, who they can't necessarily do anything for you other than pray for you, which is, which is amazing. Um, and you know, I look at, I look at my business, I look at, I look at the blessings I've, that I, I received daily. And I think a big, a huge piece of that is because, um, I've been willing to give time and money to people like this. And now because I was willing to do that, I have an army of people around the world who are praying for our success, who are praying for my family, who are praying for my marriage,

who are praying for my business, who are praying that I will continue to be successful because I cared enough to try to change their world. And so for you guys, I just want you guys to think about that as you're looking through your own personal evolution that, you know, initially it's you, then it's your customers, and then it's outside of that. Like, how can you help? And, um, you know, I, I always get nervous hearing these kinds of things cause I don't, I don't know. You know, I like bragging about my customers. I don't like bragging about like charity stuff. And that's not the point of this.

The point though is hopefully to inspire you guys to do more of it. Because I promise you have an army of people on the other side of the world praying for you. It's a powerful force. And so again, my new mission after this trip is to liberate and to educate children. And I will continue to have ways you guys can participate in that vision, that mission, if you feel like I do.

You know, on the OUR side, we have OURfilm.org. You can go watch that, and that will help you learn how to liberate children. And we're going to be putting out some really cool funnels on the education side with World Tea Trade as well. And I'll announce some of those when we get home, and you can see how to help on the education side as well. But find a mission like that. You know, Stu talked about this yesterday. Anissa, who came from our ClickFunnels community here to Kenya as well. She talked about as well. Um, you know, a lot of us feel guilt, internal subconscious guilt. When we start making money that holds us back. I think when you start realizing that the more money you make, the bigger impact you can have. Um, that's

when, that's when you start getting free. Like she talked about, he, he had all these mental barriers because he felt guilt, like subconsciously felt guilty, making money, making money, and he can never get past certain levels then he started shifting to helping other people and I was man more money I make the more people I can help then those subconscious beliefs disappeared and he was able to to grow his company to the levels he he wanted to and that he needed to I think the same thing's true for all of you guys as well so anyway I just want to shout out to you guys today I'm looking at all these kids probably 100 kids are now watching me waiting for us to come play so I have to go finish packing my bags, and come play with the kids, and then we're heading back to Nairobi.

And then after that, we're heading to a safari for a couple days, which will be really neat as well. But nothing's as good as this first three days we get to play with the kids and be here in the village. So there you go, guys. Appreciate you all. Thanks for listening. Hopefully this helps shape and help focus your vision. Um, because while it may not seem like it has anything to do with business, it has everything to do with business. Thanks so much for listening guys. And we will talk to you soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.