Marketing Secrets with Russell Brunson - Listen, Do, Succeed (Revisited!)

Episode Date: June 14, 2021

Enjoy this replay of a special episode from a few years ago. Russell breaks down this simple 3 step system on how to be coachable. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Hey everyone, I’m really excited, I know I’m always excited, but today I’m especially excited because yesterday I hired a new coach. If you’ve been listening to the podcast for 5 years like you should have been, I’ve talked about this before in the past. But I’m a big, big, big, big believer in coaching. When I was wrestling I always had a coach, I usually had 3 or 4 coaches. I had a freestyle coach, Greco coach, nutrition coach, strength training coach. But sometimes we get in business and we’re like, “Oh we’re so smart, we don’t need coaches.” And no, you’re wrong. In fact, it’s kind of funny because a lot of people I know who are really successful in this business for a long time who no longer are, they’re like the last people to go and get coaching. It blows my mind, because they think they know how to do it all. I’m kind of at the top of my game right now, I don’t know, maybe it’ll go higher, but I definitely think I’m 9 ½ minutes into my 10 minutes of fame, what it is 15 minutes of fame, 14 ½ minutes in. So who knows when this whole thing will go down, but for me I’m at the peak of where I’ve ever wanted or dreamt of being. I’m still trying to find coaches to coach me in different areas of my life and different aspects and different things. I’ve had health coaches, business coaches, all sorts of stuff. Yesterday, actually two days ago I was listening to a podcast, actually the Freedom Fast Lane podcast by Ryan Moran, and he was doing a call with this dude, and the guy coached him through this thing on the podcast. I was like, that was insane. I said out loud that I want that guy to do that thing for me every Monday morning to keep me focused on what I’m doing. And I’m not going to tell you his name, not because I wouldn’t share, but because I don’t want all you guys trying to hire him, because that’s not his core business. But anyway, the next day I messaged Ryan I was like, “Dude, I need this guys info.” And he’s like, “Oh.” And then I messaged 50 other ways and finally Dave got a hold of him and two hours later I was on a call with him. During this call he literally did a laser coaching thing with me and I was like, “This is so awesome. I want this every week.” And it’s kind of funny, this isn’t his full time gig, doing coaching like that. He’s like, “Well, where do you want to go?” I’m like, “I want to write you a big check for money and then you do this every Monday morning for me.” And he’s like, “Okay.” So I did, I wrote him a check. And now next Monday I have my first actual thing and it’s so exciting. I’ve had different coaches in my life. I have a coach every Tuesday morning I meet with more on like, it’s Tara Williams, who is an energy coach, but it kind of goes in different directions, from spiritual to physical to mental to business to relationships, all over the place. So that’s one that touches on different areas of my life, but this is very specific on focus and intent and I’m so excited. I’m excited for that. I wish you guys could see how I was jumping around, crazy. I was so excited to give someone money to be able to coach me. Because it gets hard, the different levels you get to, it’s harder to find a coach who’s there, who can take you through a different aspect, so it’s just exciting for me. I’m so excited. In fact, that’s why as a coach, I obviously coach a lot of entrepreneurs, I don’t want my students or friends, whatever you want to call them. I want to keep progressing myself so that they keep having something to tap into, if that makes sense. I’ve had a lot of coaches throughout the years, that I came in and really quickly we met and then surpassed and I’m like, I can’t get stuff out of it. I don’t want my people ever feeling that way. That’s why I’m always pushing myself, pushing myself, pushing myself just so that I’m always as sharp as possible so I can keep serving and giving and coaching. But anyway, I’m just excited and what’s interesting, and this is the point of the podcast, not that you guys care that I hired a coach. But more so it’s because at the last Inner Circle meeting last week, we had 4 days of Inner Circle and I got 4 days next week too, I’m so excited. But what’s interesting, I watched a pattern. It was such an interesting pattern. First off, people in the inner circle are people who, they hear what I say, they do it and then they succeed. It’s really interesting. They hear what I say, they do it, and then they have success. Hear, do succeed. Hear, do, succeed. When I was wrestling, I remember one of my coaches telling me, “You’re one of the most coachable people I’ve ever had.” I said, “What do you mean?” “Well you hear what I say and then you go and do it. I literally between matches will show you your level was too high. You need to lower your levels, be moving more. Next match you’re doing that. Most people I tell them that over and over and it takes weeks or months or years to even attempt it. I tell you something and you just do it.” And I’m like, “Yeah, isn’t that how it should work?” You hear someone you trust, that you hired, that you are paying to be a coach, someone who is your coach, you hear them, you then do that thing, and you make money. Or you hear that thing, do it and then wrestle better. That’s the process. So the key first off, you gotta tap into somebody that you trust. Someone who you know is not going to lead you astray, someone who knows more than you do. So when you hear them, you’re not second guessing should I do that, should I not? You gotta pick the mentor that you have 100% faith and trust in. It could be me, someone else, I don’t care, just pick somebody where you’re like, I have absolute faith in that person’s opinion. Therefore I will do whatever they say. I will hear and then I will do and then I’ll have success. But what’s interesting is during this whole inner circle, again, I’m watching and most of these people, that’s who they are. They hear, they do, they succeed. That’s why there are able to afford 25 grand to come hang out with us a couple of times a year. That’s why they’re having success. But as I was watching, not all of them, but probably 60% of our inner circle members are also coaches in different markets, different industries, things like that. And what’s interesting is almost all of them said “I’ve got these students and they just hear what I say and do it and they have success. But I’ve got all these other ones who don’t.” And I was like, it’s so fascinating to me that people that have success what do they do. They heard, they did, they had success. The one’s who didn’t, they heard, they questioned, they thought about it, they flip flopped, they over analyzed, they studied something else, they did this, they….they get stuck in this thing in the middle that they don’t really hear. And it’s just so fascinating for me. Yesterday when I heard, two days ago when I heard that podcast and the second I heard it I was like, “I heard it, now I’m going to go do so I can be successful.” How am I going to do it? I know I’m going to forget or it’s going to be hard so I’m going to pay someone so I can do it. So I heard, did, boom now I guarantee you guys will see in the next 6 months, the changes in my company and hopefully in me personally because of this coaching. Again, I could have heard the podcast and thought about it and tried things, but no I heard it, I’m going to go do it and then I’m going to be successful. So if anything you get from this, there is a pattern of people who are successful in all areas of life. The pattern is number one, they find the mentor, the person, the coach, whatever they believe to get them where they are, and then they put on blinders. They hear, they do, they succeed. Hear, do, succeed. Hear, do, succeed. That’s it.  And if you’re not successful, something happened. Number one you picked the wrong mentor, so you picked someone you’re not really trusting or they have bad advice, bad strategy whatever. So if that’s the case, pick somebody that has the right strategy that you trust. That’s number one, so you do it. Number two, you have to listen to them. Now listening, I said this to one of my friends one time. There’s two types of listeners in the world, those who listen and those who wait to be heard. And a lot of you guys are hearing stuff, but you’re waiting to be…..You’re trying to inject this thing in the middle, and I don’t want you guys being the people who are waiting to be heard. You are hiring a coach so you can listen. So stop, get the right person with the right strategy, pay them whatever it takes, then listen. Listen. Even if you think you know a better way, you read a blog post or a book or someone who has a different…it doesn’t matter. There’s a million ways to skin a cat. Pick a strategy from a person and then listen to what they say, and then whatever they say, do it. That’s it, just do it. And then what will happen? You will have success. Listen, do, succeed. Listen, do, succeed. It’s a pretty simple strategy. It’s somewhere between the listening and the succeeding we get caught up trying to think or over analyze or whatever it is. In fact, it’s interesting, people that are really good at school typically, the reason I think they don’t succeed in this kind of world is because they listen and they analyze and think….it’s good to think for yourself, but you’re hiring someone who already thought through these things for you. Like this dude yesterday, I don’t know, I’m guessing he was surprised at how he said something and I’m like, “Okay, I’m doing it. Done.” I listen, I heard, I did. I’m not like, “Well, my company is bigger than yours and I did this…” or whatever. No, I listen, I do, I succeed. I trusted him enough to give him money, therefore I’m trusting his strategy with 100% certainty that this is the way. Otherwise, I wouldn’t have picked him, I wouldn’t have paid him, I wouldn’t have whatever. I chose that person, therefore I will listen with 100%, I have 100% certainty that everything he says is going to be truth, therefore I will listen, I will do and I will succeed. So this message is mostly for those of you guys who are struggling. My guess is that somewhere between this little chain that you’re missing. You picked the wrong person to tap into a strategy. But if you’re listening to this, you’re listening to me, so obviously you picked the right thing. So you got the right strategy to listen, do, and succeed. Boom, that’s it. I look at Brandon and Kaelin, literally Brandon and Kaelin come to every event, they’re at everything we do. They listen to every podcast, they’re probably listening to this right now smiling and saying, “Russell keeps dropping our name again.” They listen to everything. They picked somebody they trusted, they listen, and they do. I will literally be onstage at an event talking about a concept and I get off stage, and Brandon’s like, “hey that thing you just said, I just launched it.” I’m like, “What?” He’s like, “yeah, While you were talking I did it.” He’s listening, he did it, he’ll succeed. That’s why their company is going….. Everyone else in the room is sitting there listening, listening, taking notes, thinking about how cool it would be, and then they hang out in networking and they’re talking and….No, Brandon is there listening, doing and that’s why they’re so successful. So for you, look at that chain, there’s four elements. Pick the right mentor with the strategy and have absolute certainty in what they say, listen to what they’re saying, again listen, not waiting to be heard. Listen, then do it. Whatever they say, don’t even… Just do it. Just jump off the cliff. I trusted this person, therefore I will jump off the cliff if they tell me to. Just do it. And then get success. That’s it. That’s it, it is really that easy. So easy. It’s insanely easy. I don’t know why we keep complicating this. So don’t complicate it. If you do this thing and don’t have success, there’s somewhere in here, either you didn’t hear it right, or you didn’t do it right, or you picked the wrong strategy. If you get the right strategy up front, you listen and you do, then you’ll have success. It’s inevitable. You can’t not succeed. So there you go guys, I hope that helps. It should help you, but it should also help the people you’re coaching. It should help, so many ways. Understand that guys, that’s the key. So, I appreciate you all for listening and subscribing to the podcast. If you’re not subscribed yet, go to iTunes.com and subscribe or I guess marketingsecrets.com there’s a link to the iTunes, that might be easier. And then please rate, review, let us know, share this, if you got any benefit from this. Appreciate you all, thanks so much for everything and I will talk you all again soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome back to the Marketing Secrets Podcast. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Hey everyone, so I'm really excited. I know I'm always excited, but today I'm especially excited because yesterday I hired a new coach. Now, if you've been listening to the podcast for

like five years, like you should have been, I've talked about this before in the past, but I'm a big, big, big, big, big believer in coaching. When I was wrestling, I always had a coach and I used to have three or four coaches. I had a freestyle coach, a Greco coach, nutrition coach, wrestling, strength training coach. But sometimes we get in business, we're like, oh, we're so smart. We don't need coaches. And no, you're wrong. Um, in fact, it's kind of funny because, um, a lot of people I know who are really successful in this business for a long time and no longer are, they're like the last people to go and get coaching. It doesn't, it blows my mind. Um, cause I think they know how to do it all. And I'm like, dude, like I'm kind of at the top of my game

right now. I don't know. Maybe it'll go higher, but you know, I definitely feel like I'm kind of at the top of my game right now. I don't know. Maybe it'll go higher. But, you know, I definitely feel like I'm like nine and a half minutes into my 10 minutes of fame. And was it 15 minutes of fame? 14 and a half minutes in. So who knows like when this whole thing will go down. But like for me, like I'm at the peak of where I've ever wanted or dreamt of being, right? And I'm still trying to find coaches to coach me in different areas of my life, different aspects, different things. I've had health coaches, business coaches, all sorts of stuff.

And yesterday, actually two days ago, I was listening to a podcast. It's actually Freedom Fast Lane podcast by Ryan Moran. And he was doing a call with this dude. And the guy coached him through this thing on the podcast. And I was like, dude, that was insane. And I said out loud, I was like, I want to hire that guy to do that for me every Monday morning to get me focused on what I'm doing. And so, um, and I'm not going to tell you his name, not cause I wouldn't share, but I, um, I don't want you guys all trying to hire him cause it's not his core business. Um, but anyway,

so I was like, next day I'm like, I messaged Ryan, like, dude, I need this guy's info. And he's like, Oh, you know, and, and then I messaged like 50 other ways. And finally Dave got ahold of him. And you know, two hours later I was on a call with him. And during this call, he like literally did like a laser coaching thing with me. I was like, Oh, this is so awesome. I was like, I want this every week. And, and it's kind of funny cause again, this isn't like his full-time gig is to do coaching like that. And he's like, well, he's like, well, what, you know, where do you want to go? I'm like, I want to write you a big check for money and then you do this every Monday morning for me. And he's like, okay.

So, um, I did, I wrote him a check and now next Monday I have my first actual thing. And it's so exciting cause anyway, I have different coaches in my life. Um, I have a coach every Tuesday morning I meet with, um, the more on like on, uh, it's Tara Williams, just like an energy coach. So, but it kind of goes in all sorts of directions from spiritual to physical, to mental, to business, to like relationship all over the place. So that's kind of like one that touches a lot of areas of my life. But then this is very specific about focus and intent and like, ah, so excited. So, um, I'm excited for that. And, um, I wish you could see how much I was jumping around crazy.

I was so excited to give somebody money to be able to coach me. It gets harder. The different levels you get to, it's harder to find a coach who's there, who can take you through a different aspect. It's exciting for me. I'm so excited. In fact, that's why as a coach, I obviously coach a lot of entrepreneurs. I don't want my students or friends, whatever I call them, like, like I want to, I got to keep progressing myself so that they keep

having something to tap into. If that makes sense. Um, I've had a lot of coaches throughout the years that, that I, I, I came in and really quickly we met and then surpassed and was just like, I can't get stuff out of it. I don't want my people ever feeling that way. That's why I'm always like pushing myself, pushing myself, pushing myself just so that I'm always as sharp as possible so that I can keep serving and giving and coaching. And so anyway, so, um, but anyway, I'm just excited. And it was interesting. And this is the point of the podcast.

Not that you guys care that I hired a coach, but more so it's because, um, at the last inner circle meeting last week, so we had four days of inner circle and I got four days next week too. I'm so excited. Um, but what's interesting is I watched a pattern, such an interesting pattern. First off, the people in the circle are people who they hear what I say, they do it and then they succeed. It's really interesting. They hear what I say, they do it and then success here do succeed here do succeed. Um, when I was wrestling, I remember, uh, one of my coaches told me, he was like,

you're the most coachable people I've ever had. I'm like, what do you mean? He said, well, you hear what I say and then you go and do it. He's like, I'll literally during between matches, I'll show you like, Hey, your level was too high. You need to lower levels. You need to be moving more. And he's like, next match you're doing that. He's mostly by telling that over and over. It takes weeks or months or years to get them to even attempt it. And he's like, I tell you something, you just do it. And I'm like, yeah, isn't that how it should work? You hear someone that you trust, that you hired, that you're paying to be a coach,

someone who is your coach, right? You hear them, you then do that thing, and you make money for me, right? Or you hear that thing, do it, and then you wrestle. But like, that's the process, right? And so the key though, first off, is you gotta tap into somebody that you trust, right? Someone who knows not gonna lead you astray,

someone who knows more than you do. So when you hear him not saying, it's like, ah, should I do that? Should I not? Like you gotta pick the mentor who like you have 100% faith and trust. And so it can be me, it can be someone else. I don't care.

Just pick somebody here. Like I have absolute faith in that person's opinion. Therefore I will do whatever they say I will hear and then I will do and then I'll have success. But what's interesting is during this whole, their circle is, again, I'm watching is like most of these people have, that's who they are. Like, um, uh, their circle is again, I watching is like most of these people have, that's who they are. Like they hear they do, they succeed, right? And that's why they're able to afford 25 grand, come hang out with us a couple of times

a year. That's why they're having success. Like, but as I was watching, not, not all of them, I'd say, I'd say probably 60% of our inner circle members are also coaches in different markets, different industries, things like that. Right. And interesting is that almost all of them said, yeah. I've got these students who they just hear what I say and they do it and they have success. I've got all these other ones who don't. And I was like, it's so fascinating to me that the people who had success, what do they do? They heard, they did, they had success.

Do, do, do. The ones who didn't, they heard, they questioned, they thought about it, they flip-flopped, they overanalyzed, they studied something else, they did this, they did that. They get stuck in this little thing in the middle that they don't really hear. And it's just so fascinating. For me, it's like yesterday, when I heard that podcast and the second I heard it, I was like,

okay, I heard it, now I'm going to go do it so I can be successful. And I'm like, how am I going to do it? I know I'm going to forget or it's going to be hard, so I'm going to pay someone so I can do it. So I heard, I did, boom. Now I guarantee you guys will see in the next six months the changes in my company and hopefully me personally because of this coaching, right? Again, I could have heard this podcast and like, oh, and thought about it and tried things and like, I'm like, no, I heard it.

I'm going to go do it and I'm going to be successful. And so if anything you get from this, like there's a pattern in people that are successful in all areas of life and the pattern is number one, they find the mentor, the person, the coach, whatever they believe,

can get them where they are and then they put on blinders. They hear, they do, they succeed. Hear, do, succeed. Hear, do, succeed. That's it. Okay? And if you're not successful,

something's happening. Number one, you pick the wrong mentor, right? So you pick someone who you're not really trusting or they're bad advice, bad strategy, whatever. Okay. So if that's the case, pick somebody who has the right strategy, who you trust. Okay. That's number one. So you do it. Then number two, you have to listen to them. Now listening, um, uh, I say this for my friends, um, the two types of listeners in the world, those who, those who listen and those who wait to be heard. And a lot of you guys are just like,

you're hearing stuff, but you're waiting to be like, whoa, I heard this. I learned like, you're trying to like inject this, but they have like this thing in the middle. And I don't want you guys being the people who are waiting to be heard, okay? You are hiring a coach so you can listen, okay? So stop, get the right person, the right strategy, pay them money, whatever it takes.

Then listen. Listen. Okay, even if you think you know a better way, you read a blog post or a book or something that's different. It doesn't matter. There's a million ways to skin the cat. Pick the strategy from the person and then listen to what they say. And then whatever they say, do it.

That's it. Just do it. And then what happened? You have success. Listen, do, succeed. Listen, do have success. Listen, do, succeed. Listen, do, succeed. Listen, do, succeed. It's a pretty simple strategy.

It's somewhere between the listening and the succeeding. We get caught up in us trying to think or overanalyze or whatever it is. In fact, it's interesting. People that are really good at school typically, the reason why I think they don't succeed in this kind of world is because they listen and they analyze and they they think and they, and like, oh, like it's good to think for yourself, but you're hiring someone who already thought through these things for you.

Like this dude yesterday, like, um, I'm, I don't know, I'm guessing he, like my guess is he was surprised at how like he said something like, okay, doing it, done. Like I listened, I heard I did. Like I was like, well, you know, like my company is bigger than yours. So, or I did this or like whatever. Say no, I listen. I do. I succeed.

I trusted him enough to give him money. Therefore I'm going to, I'm trusting his strategy with 100% certainty that this is the way. Otherwise I wouldn't have picked him. I wouldn't have paid him. I wouldn't have whatever. Like I chose that person. Therefore I will listen with 100%. Like I have 100% certainty.

Everything he says is going to be truth. Therefore I will listen. I will do, I'll succeed. So this message is mostly for those of you guys who are struggling. My guess is it's somewhere between this little chain that you're, you're missing. You pick the wrong person to happen to strategy, but for this new list, you listen to me. So obviously pick the right thing. So you got the right strategy to listen, do, succeed. Boom, that's it. I look at Brandon and Kaylin. Like literally as Brandon and Kaylin, they come to every event.

They're at everything we do. They're listening to every podcast. They're probably listening to us right now smiling, saying, yeah, Russell keeps dropping our name again. Like they listened to everything. Like they picked somebody who they trusted. They listened and they do. Like I'll literally be on stage at an event talking about a concept and I get off stage and Brandon's like, Hey, that thing you just said,

I just launched it. I'm like, what? He's like, yeah, like I, like, oh, you were talking. I did it. He's listening. He did it. And they succeed. That's why the company's going. Okay. Everyone else in the room sitting there listening, listening, taking notes, thinking about how cool it would be. And then they hang out networking and they're talking and they're like, no, Brandon is in there listening, doing, hang out networking and they're talking and they're doing, and like, no, Brandon is in there listening, doing,

and that's why they're so successful. So, for you, look at that chain. There's four elements. Take the right mentor with the strategy. They'd have absolute certainty in what they say.

Listen to what they're saying. Again, listen, not waiting to be heard. Listen. Then do it. Whatever they say, don't even think quite,

just do it, just jump off the cliff. I trusted this person, therefore I will jump off the cliff if they tell me to. Just do it. And then get success. That's it. That's it, it's really that easy. It's so easy.

It's insanely easy. I don't know why we keep complicating this. So don't complicate it. And if you do this thing and you don't have success there's somewhere in here either you didn't hear it right or you didn't do it right or you picked the wrong strategy but you get the right strategy up front and you listen you do you have success like it's an inevitability is that the right word you can't not succeed so there you go guys hope that helps it should help you but also help the people you're coaching it should help like

so many people anyway so many ways understand this guys and that's the key so appreciate you all for listening and subscribing to the podcast if you're not subscribed go to iTunes.com

subscribe or I guess marketingsecrets.com there's a link to the iTunes that might be easier and then please rate, review let us know share this if you got any benefit

from this appreciate you guys all thanks so much for everything and I will talk to you all again soon bye everybody hey everyone this is Russell and really quick I will talk to you all again soon. Bye, everybody. Hey, everyone. This is Russell.

And really quick, I want to let you know that we have decided to do it again. Yes, last year we did our first ever virtual conference called 2ComicClub Live. We had over 5,000 people register for this online event. And the success stories from those who attended have been amazing. So because of that, we decided to do the virtual event one more time. We're calling it 2ComicClub Live Encore. And I want to invite you and your family to attend for free. So this is how it works. First, you get your ticket at www.marketingsecrets.com slash 2CCL. It stands for Two Comic Club Live, and then you're going to put in your credit card, but we're not going to charge you anything.

Then after you attend the full three days and learn everything you can from me and from our other Two Comic Club winners, then you can decide if it's worth it or not. If it's not worth it, then let us know and you're not going to pay anything. We'll cancel your card and you got to attend the entire event for free. But if you're like most of the people who attend and go full out for the entire three days, by the time it's over, I'm sure you're going to love it. And if you do, then you get billed for the event after the event's over. That way you don't have to pay unless it's worth it for you. So the goal of this event is to help you build out your own roadmap to the two comic clubs. So what you're doing now is go and get your tickets right now before they're gone. Go to marketingsecrets.com slash two CCL. Yes, that's www.marketingsecrets.com

forward slash two CCL. Thanks so much. And we'll see you at the event.