Marketing Secrets with Russell Brunson - Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63

Episode Date: August 20, 2025

In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years. Key Highlights: Use a price marinade on day one to anchor higher value before your main offer Three-day challenge flow: Day 1 content with a VIP repitch, Day 2 Perfect Webinar, Day 3 repitch with logic and a heart close Close after the weekend and send multiple emails on the final day because a big chunk of sales land in the last hour Map the ecosystem in your niche, then create 1:1 case studies to earn proof before you scale Try Tiny Challenges one on one to produce fast, credible results As an affiliate, add energy and irresistible bonuses or run your own mini event if the host cannot close Be fully present in each block of your day so your work actually counts; a simple time audit will expose where time leaks These Q&As are always a reminder that business success doesn’t come from having everything perfect on day one. It’s about doing the work, putting yourself out there, and learning as you go. I hope this episode gives you some ‘a-ha’ moments and encouragement for wherever you’re at on your journey! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody. This is Russell. Welcome back to the podcast. Today, we're going to jump in and do another Q&A show. I know you guys enjoy these a lot. And so you have a chance to listen to behind scenes as a whole bunch of funnel hackers ask me their questions. With that said, I hope you guys enjoy this episode. This is the Russell Brunson show. Bingo, and here we go. I see him right there. Now I'm juiced up. Russell's here. Good morning, Russell. What's up, man. How you doing? I'm living the dream. How are you? That was fun watching you, like, build funnels, like, by saying where to click. And, like, that was, I was so excited. Anyway, that's fun. It's easy to get fired up and we change the world every day. It's so awesome. Cool, man.

So we have kids starting school this week. Do you guys have that in Boise? Not this week, but we're close. Actually, a week from Monday, I'm driving my firstborn daughter to college. So I'm emotionally struggling with that. I'm going from having five kids at home to after next Monday, have three kids at home or sorry two kids at home so wow life's being rocked like everything's shipping so you guys think i got a lot done prior now i have no kids at home imagine we'll get down

every day just kidding yeah so we have another another week or so you're you guys are starting this uh this week though huh yeah this we started on friday august one but yeah it's just crazy getting everybody watching everybody to do that whole thing but man it's good to have you here let's change some experts lives and we're going to get started right into it nancy is first. Hey, Nancy, is first. Hey, Nancy. How's it going? Hey, good. How are you? Doing so good. Well, congratulations on your daughter. I'm sure that's really emotional. It's like the saddest thing that's happening, but it's also like so fun to see her do the next thing. So it's like, you know, anyway. My oldest is 17, so I'm not quite there yet. Oh, you're close though.

Yeah, we're getting close. I have a question. I'm doing, I'm running a, three-day boot camp. It's a free boot camp and with a paid upgrade for $49. And I'm pitching my course, which is probably going to be around $4 or $500, which I know that's like really low ticket in the marketing world, but it's like one of the highest price things in my niche, which is crafting. And so I know that the price tag is going to be a bit of a shock. So I'm trying to figure out when, because it's like a webinar over the course of three days, kind of, but I'm also teaching them some skills that are going to hopefully break down the barriers of the fear of being able to learn the software that I'm teaching them, which is Inkscape. So to make my question concise, I'm trying to figure out when in the three days do I start the pitch and when do I close cart.

cool um and then are you teach are they are you teaching the craft like as a business there's craft to be crafters or what's the what's the end result they're most of them are are just crafters some of them might be interested in business but most of them just want they just want to learn for their own hobby they want to do it gotcha have you ever sold for five hundred dollars to these guys yet um I sold my course for the first time in February, and it was a little bit lower. I think it was like, it was 397 or 297. I can't remember. And I had like 27 students. And most of them were like, oh, this is too expensive. And there are other courses that are comparable that are dirt cheap. And so like 197. And so I know you say there's

no advantage to being the, what is it, the second most? Second lowest price leader. Yes. Very cool. Okay, great questions. So a couple, a couple thoughts for you. So the first one is like, so we do a lot of three-day events. In fact, it looks like our selling online events, a three-day event. Is yours a challenge, like short form or is a long form or how long each day you're spending with every people? It's probably like two hour, like one to two hours, which is kind of long for. No, that's great.

So one thing that we do, because like a lot of times, especially when you're introducing a newer price point to a market, there's like the sticker shot. The first thing I would look at is like, how can you do, I learned from Myron Gold and he calls it a price marinate where you like, you drop a price that's a big sticker shock early. With like, oh, and then it marinate's over time. And then eventually when you do sell something, they're like, oh, that's not a big deal. So for example, when you see Myron do it his, like if you look at his three events,

the very first day he'll talk about, oh, my mastermind, I charge $250,000. And he'll ride it on the board like $250,000. And everyone's like, oh, sticker shock. And they're like, wow, I wish I could afford that. But then they can't. But then over the next couple hours and the next day or so, they're like trying to figure out like, oh, how could it, like, what would it look like, you know, they're trying to rationalize it.

And then you come back with a $1,000 offer or $500 offer, then it's like, oh, that seems really inexpensive. If you look at my selling online event, day number one, I pitch a million dollar offer, day number two, I talk about $100,000 offer. And then when I actually sell them, I'm only selling a $10,000 offer. So 10,000 seems less expensive because they've been hearing about these other things. You know what I mean? So I would look at like, how do you introduce the price merit?

early where it's like, hey, you know, it could be as simple as like, you know, excited to be working the next three days. Like, typically, you know, I do have an offer where people actually come out to my house and we do this together and it's a $10,000 weekend and it's really, you know, something like that where it's like, it frames the value of it and it's a price merit. Tony Robbins, by the way, does it. If you go to UPW, Tony Robbins will drop this probably 50 times before he sell something about, I've got a private client's name is Paul Tudor Jones. He pays me a million dollars a year for coaching. I do want to call with them every single month.

Like, you hear them say that all, because that's, that's, that's Tony's price marinate, that his time is worth a million dollars, um, an hour or whatever, right? Because he just, he's price marinated that. Then he sells mastery for whatever. It seems really inexpensive. So that'd be the first thing I'd be trying to do is like, is in introducing a higher ticket price, even if you're never going to sell it or whatever, just so that there's the, the contrast between that and then like the value you're actually selling.

Does that make sense? That's the first thing. I don't have, I don't have anything that I offer that's that much. so do I create something real quick or like... Yeah, have them come to your house. Can I give an example, Russell? Yeah, for sure. I did this back in the day.

I was teaching people how to fish and become competitive fishermen and have actual success in the game. So I made a high ticket offer that ended up people ended up wanting to do, which was really scary. But anyway, what I did was I said, hey, if you pay me $10,000, I will fly out to your house for a weekend. I'll set up all the electronics on your boat. I will make you a custom set up with all the rods, rears line and tackle that you need for the lakes that you are going to target and compete against your people on. I will look at the maps and all the topographical maps of your lake

and I will find all the best spots for you at all the different types of seasons of the year. I will be your guy for $10,000. So you could do something very similar to that. I mean, wire Dante some money and take that deal quick before. I know. I just do what Russell says. And to like add to that, you like, I remember when I first got started in this game, one of my very first mentors, the guy named Matt Fury.

And I joined his, I think it was 10,000 on a mastermind. I was freaked out. And it was all through tele seminars. I remember jumping on the first coaching call. And he was, and the first guy got up there and explained his business. And the guy was like a weightlifting guy. He had books and he had a course and stuff like that. And Matt, I remember told him, it was like, you know what you should do?

You charge people $5,000. And then come to your house and work out in your gym with you. And the guy was like, okay, I'll try it. And then he hung up. And then the next person got on. And that person was like an artist. And they're asking how to grow the business. And Matt's like, you know what you should do?

You just charge people like $5,000 and they come to your house and you paint with them. And the person said, okay, I'll try that. And the third person came on. And I can't remember the thing, but market, but it was the exact same thing. Matt's like, you should charge a $5,000 thing. And people come to your house and do the thing with you. And then so I remember got that.

So that night, I literally emailed my list. I'm like, hey, you know, I got it. I'm like, I'm going to do a thing in my house for $5,000 you could come, and I'm going to show you how to, like, set up your whatever. And I got two people that bought from it, you know? And so it can be as simple as that. It's just like, hey, I'm working on a thing right now where people pay $5,000 to come to my house. We craft together for a weekend.

It's really cool. And this is like a mini version. I wanted to, so like, you're not even saying you've sold in the past. This is the thing that you're doing. You're working on. This is what the price looks like. But this is going to be a mini version for you guys so you can get, you know, you can get started on the path. And any of you guys who may be interested to let us know at the end, you can come.

But for all you guys, this is a free thing, it's going to be awesome. And that could be the simplicity of the price marinade. So that's the first thing. Second question, then, is like, you talked to, you asked about, like, it was the structure. Like, where do you pitch? And how, is that, was that the second part of question? Like, when do I, yeah, when do I pitch and when do I close, basically? Awesome. Yeah.

So traditional. And did you say it's free and you have a VIP? Yeah. So what's the price of the VIP? 49. Okay, cool. So the way we do it then, so obviously some registrists. There's VIP $49 and then, yes, and the event happens.

So day number one, we typically do, day number one is like, is mostly content-based, right? And then at the end of day number one, we repitch VIP. Usually about a third of our VIPers come at the end of day one when we're repitching them back into whatever. I don't know if your VIP is like a secondary call or something afterwards, but typically that's what we do. I'm thinking about doing that. Yeah, that's what we do ours is like, we'll do like the 90 minutes is the free thing.

And then I'm like, all right, for VIPs, we're getting started. start in 10 minutes. This is what we're going to do now. If you're not a VIP, go sign up right now. You've got 10 minutes. And we've got a huge flow of people to come in from the live thing, right? So that's the first part. A lot of times the VIP at that point I'll bike.

And you also get the replays because then like they're halfway through day one. They're like, I wish I had the replays. A lot of times they become VIP just to get the replays. Yeah, that's the main. That's the main offering is the replays. But I'm considering adding like a Q&A. Yeah. That's cool.

That's what we usually do. So, okay, then day number two then is all about positioning to then do the sales. So day number two, the cell happens and you push, and then day number three, you do a repitch. So, familiar with what a repitch is? I'm assuming pitching again. Yes, but it's a different type of pitch. So typically on day number two is where is more so like the perfect webinar. Like day number two, I'm doing like more of a full-blown perfect webinar.

I'm going through all the things. There's a stack. There's a close. It's like that, right? The repitch is less like restacking all the stuff, right? Like the people that buy from like, oh, here's all the cool stuff. The emotional buyers, like they buy right then. The next day is like where you're going for your logical buyers.

And so usually then it's less of like me trying to stack value and emotionally get something. And more it's like a logical argument I'm having. So it's like, hey, you guys know you can do this on your own. But logically if you, you know, and so it's like more of a logical close. They're like, for me, I'm trying to justify the price. Like some of you guys were last night messages. They wanted to give them at $500 seems like a lot of money. So let me explain to you guys, the alternatives, right?

Like the alternatives are you can try the different paths and how it ends up being being more than $500. You know what I mean? Like you're trying to log it to justify it. And then typically also in a repitcher's like a heart close where it's just like this is why I create it. And this is we're trying to connect with somebody as well there. And so and so it's not going back through the stack and the clothes. It's just like speaking. to logic heart closed and pushing them back to the order form and that's kind of the extent of it

um and so that's kind of how we that's kind of how we structure the three days yeah yeah i'm i have like a story in mind where i want to tell them how i've like started learning guitar like a hundred times and every single time that i have to start i have to like relearn the same stuff over and over again so just kind of trying to encourage them on momentum yeah i love that that'd be really cool for for the logical. Are you playing guitar now? No. You don't be awesome.

It's coming from a point of shame. Okay, imagine. Oh, imagine this, like the emails to get people on day number three. It's like, hey, I'm going to be performing a private concert for you guys. Make sure you show up on time. And then come out with the guitar and talk about it and then start playing and just be horrible. And you guys, you guys, I can't play guitar. Let me tell you why.

And then like, wouldn't that be such a cool thing that it hooked to get somebody all like, she's doing a private concert for us? And then you have that story that kind of wraps in. Oh, my gosh, my sad, sappy story, it'll be like, I love it. That would be so fun. That would make a great ad, actually. You might see on my Facebook ass. I have to just say that's marketing gold you just got.

That is gold. That's awesome, yes. I love it. Okay, I'm going to let somebody else ask a question. Thank you so much, Russell. I really appreciate it. No, very. Good luck, Nancy.

Thank you. That was. That was so cool. I love that. If you've been following me for any amount of time, you know, I always talk about as you're growing and scaling your company, the most important thing is finding the who, not the how. Who is the person that can help you drive more traffic?

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After all, you're in your small space era. It's time to own it. Shop now at IKEA.ca. Hey, let's hop over to Kimberly. How can we help, Kimberly? Hey there, good morning. Good morning. It's nice to meet you, Russell. You too.

So I'm new to this whole thing, and I'm an expert in Kundalini Yoga. My niche is working with perimenopause or menopausal women, as well as women who have challenges with fertility. And, you know, I did the stats on it, and it's like 1.1 billion women with those perimenopause or menopausal symptoms. that are now just kind of coming to light, which I kind of love Instagram for because no one really ever talked about that stuff. And then I do the fertility challenge because I had my own challenges with that. And I think that that's a really challenging time for a couple's life. And Kundalini Yoga has been scientifically proven to help reduce anxiety and reduce, you know, the internal systems that take place during these kind of tumultuous times.

in someone's life, right? So I, you know, for fertility, the record is 6.1 million people, but I personally think there's like a whole bunch of people that are undocumented, right? Because a lot of people have a lot of feelings around that. So I think there's more out there that could be helped with it. And what I just did, and I launched with Dante, who's amazing, is I just started with a 20-minute like intro class to say, hey, this is scientifically proven. This 20 minute a day will help reset your body.

And then I have these workshops that are seven class modules that kind of go through the seven layers of the bodies because there's lots of books that are written that like the body will keep score, right? So even if you overcome a challenge in your mind, your body may still be holding on to something, which may be preventing you from, you know, feeling better. or having that baby or whatever it is that you're trying to do. And I guess my question is, while I'm literally just launching and I just attach clarity like yesterday,

you know, speaking to this community and trying to grow the community and just trying to raise awareness to help all of the people that are going through all of this, I'm trying to get, I have my 100, like, you, like you talked about, but I'm just trying to figure out how to get carved into that niche, so to speak. So that's, that's why I wanted to speak with you this morning. Gotcha. Are the other people in that in the fertility market, like people doing like your niche? Is that a known thing or is like a new thing? I've never heard of it. I'm curious. Oh, okay. Well, you know, I work with,

I work with doctors for an IVF. And so I'm literally just going to doctors because there's, that's like the women that I don't think are really documented. So I've, I've, I've just, you know, I've just, kind of started communicating with them because that's like a whole like a whole on earth like place right so that's that's where I started okay but in the in the in the known market of people trying to deal with fertility issues is anyone else talking about this concept you know I don't I don't think it's talked about enough to be honest there's a lot of you know there's a lot of hidden shame for women about having that struggle to get pregnant right and then you have you know a husband who's trying to be really supportive and you're both kind of, you know, just struggling

with it. So I don't think it's talked about enough now. But I can research that. Yeah. So what I do when I go into a market, like, the first thing I'm looking for is like, I want to understand the ecosystem, right? So like if I was going to be a real estate guru, I would go in there and I would fair, who are all the other real estate gurus who are currently in this market, right? Who are they? What are they doing? And then what's everyone's different angle? Like, okay, this person teaching flipping this person is teaching short sales this person and I like I'd figure out the whole ecosystem of what are all the things all the different ways that people in this ecosystem are trying to solve the problem of teaching something out of flip real estate so if you would be the same

thing like um is like in the marketplace of fertility and again I my wife and I went through this 20 years ago our twins are 20 now so I there was a time where we were into this and we were studying and we were reading things and we were in the groups and we were trying to do stuff you know um and so I would be looking at that and like who are the voices right now in the that market because I'm sure there's people that are just very much like again like I have a friend who's an acupuncture she teaches and she does acupuncture for fertility there's other people that do you know traditional medicine there's people that you know there's there's like I want to get to know that market really well and then be like inside that market is there one of this like

that's you because are there other people teaching this concept or doing this and are they are they doing podcasts like what's what's what's the what's the landscape look like right because you start looking at that you realize that you know there's the there's this population and people that get the known population of this ecosystem, but like you said, there's a huge halo effect where, you know, all the other people that struggle that aren't talking about or aren't showing up on reports and stuff. But it's like, where are they getting their information? Where are they plugging into? And then your role is coming like, what's my unique thing? And again, I think what you do is unique. I've never heard of that before. There's maybe

other people doing it, but that'd be my first thing I'd be doing for my market research is really understanding that, right? Because then if you know that, now it's like, okay, these are all the players in this market that are all trying to help things. And now it's like, it can become really easy. If there are podcasts or YouTube channels or Instagram channels, like for you to come in and be like, I have a really unique different way that this works. Let me talk to your audience. Let me share this thing.

Let me, you know, let's get your people on my webinar. We can try something. You know, like, it's, it, it, that's, I mean, that's basically how it works. I see the people that have the most success in any business for the ones who go into whatever the ecosystem is and figure out their unique angle and then partner with all the other people in that ecosystem to bring their unique flavor to this, to the conversation you know what I mean yeah like I'm thinking as you're saying that and you know the health and wellness events the now in the in the hospital communities that are popped up kind of everywhere

that might be a good place to start as well as the podcast and the YouTube I have a YouTube channel but to like talk about it with on other people's YouTube channels okay and the next question is like have you if you had a chance to work with someone yet and who was having struggled with fertility and actually have babies afterwards going through the process with you I mean I did it myself like I did it myself and I worked with I worked with someone who who helped me in the process but have I worked with someone yet no not yet okay well cool you got the personal case study which is step in one so like next thing I would do is um is I would go put it out there like go find five or six people and take them through your process and like just see because like

this is something that as soon as you get you know you have your own success story soon as you start getting other people's that's when this will go from like this to like start taking off Because then you start sharing, like, all right, some people thought that was crazy, but I worked with these, you know, that was so-and-so, and let me show you the process. And what happened and like, oh, here's the baby, you know, like, those kind of things will help just dramatically amplify everything you're trying to do. And so I'd be looking at me, like, how do I start building some case studies? Let me go find some people in this community.

Like, let's put some messages out there just like, you know, I mean, I was thinking like my wife and I, if we would have saw someone who posted like, hey, you know, if you've tried this, this and this and you're still struggling, there's this new thing that I've been that worked for me and I'm working with the group people to like help them like if you're interested you know come apply to be part of this thing and you could you know what I mean you could get some people really easily and then and then take them through that process would I think that's such a personal thing um you know it might just be a personal one-on-one class that I would offer then for you know like like 10 series sell a 10 series pack basically

because it's a personal I feel like it should be offered one-on-one to begin with and then you can open it up or, you know, film it or video it and then sell that. But I'm not sure. But Russell, why did you immediately say group coaching? I'm sure there was a reason for that. I didn't, so I didn't necessarily say group coaches. I said, find five or six success stories. Like go and find those people.

Okay, okay. Same thing like, before I started coaching, if you read dot com secrets, I found a bunch of people like Drew Canoli and I went to Neil Strauss and Tony Robbins and Dave Ashbury. And like, we built funnels for them. And with them, it was in a group coaching program. It was me proving that the things that I do actually. work. Okay.

And so, and then that gives you the street credit that you can then you can leverage. So yeah, I think it is 100% one-on-one. I think it's, you find, you can find some people in your community who can work really close, but like go and like earn the success story.

Like businesses are based off success stories, right, and getting people results. It's like, go and earn that. That's like the most important thing you can do because then you've got the credibility that'll make everything else become a lot easier. And obviously,

you know the process you can teach it now, but when you can teach it and you've got absolutely certainty, like, I help five women and two of them got pregnant. Like, that's a, you know, a three-guard. But whether that is, like, it's going to increase your confidence as well. And then, which helps in the ads, in the funnels, in the cell, like, everything else along the way, you know. Okay.

When you do that in the beginning, should I offer that just as a, you know, let me work with you because I'm starting this case study. So it's like for free or would you charge them? You can do both. I work, I did mine for free. That's why I did mine. But either way, you know, it just kind of depends on your comfort level, if they're willing to pay. The biggest thing is just like whatever it takes for you to get those is like that's going to be the most valuable thing in the world for you. Okay. Russell, would you say that kind of comes

down to the quality of the people that you're working for? Like, for instance, working for a Tony Robbins means you're going to get in front of a huge crowd of people more than happy to do that for free. That's a great investment. Is that kind of dictate for you? Yeah, for sure. Yeah, I definitely was going out looking for case studies of people like that, you know, but at the same time, it's like, I mean, you can even go back to someone and say, you know, in the future, this is going to be a $10,000 our coaching program. I work one-on-one with somebody, but, you know, I'm trying to get some case study, so it's going to be $2,000 or $1,000 or $5,000, you know, whatever makes sense. I don't know the numbers are, but something, but again, if it was me, I'd be less stressed about making money today and more like, how do I get success and results for these people? Because that's going to make you a lot more money, you know, over time.

Okay. All right. Great. Thank you. Yeah, no worries. In fact, one idea that might, so I'm going to put it down a rabbit hole, if you can YouTube channel and look for an interview I did with Richmond Dinn on Tiny Challenges, I feel like the Tiny Challenge model would be really effective for what you're trying to do. It's a one-on-one challenge with one person, and it's, anyway, he talks about the whole thing. He spoke at FHL 9 point, or FHL International about it, but YouTube video goes over it for free and it kind of walks you through it.

In fact, I think, hold on, I might sell a book for Richmond. I think it's tiny challenge. Oh, it's on Amazon. So Tiny Challenge, Richmond Inn on Amazon. If you read that book, it'll walk you through it. But it's basically I'm doing a big challenge, but it's just one person. And so it's a really good way to start and start harnessing these case studies and stuff like that. It's pretty cool.

It's really cool process. Thank you. All right. I have something I can't tell you publicly. I have something cool about Tiny Challenges that's going to freak you out here in a minute. Anyway, so there's me teasing. Box me. I'm ready.

Hey, before we move on, Nancy had a really good follow-up question. I'd love to hear. She said, so sorry, forgot to ask, when should I close the cart after the challenge? Three-day challenge, day three is a repitch. What do we do? Cool. So typically for me, I like doing like, I love selling on Thursdays. I don't know if it's just superstition, but in my head, I feel like Thursdays is my favorite

day to sell. So what I usually, if I'm new 3D, I'm doing Wednesday, Thursday, Friday, and then I'm going to let it run through the weekend. and I usually I close like Sunday at midnight. So I'd run for another 48 hours or so after the challenge. That way people can well go watch the replay. You can have some urgency and scarcity, but it gives them a little time to,

for the logical buyers. Sometimes logical buyers need more time in their head to justify it. And then you also have the buyers who only buy based on fear, which is urgency and scarcity creates fear, which is like, you know, we're pulling us away. It disappears at midnight Sunday. You got to buy. And they're like, ah, they freak out.

And then they buy as well. So, yeah, I'm usually probably, if my day three is Friday, I got Saturday, Sunday, so two more days. So about 48 hours after my last event is when I closed down. Okay. Awesome. Thank you so much.

And would you hit three emails on Sunday? At least. You want to over annoy those people. Frank Kern does like nine emails the last day of his. But yeah, the more the merrier. So like for us, we do a minimum of three. So it's like one of the more like, hey, last day watched replay. And then after that's like, you know, hey, eight hours left, here's the link.

And it's like, you got an hour left, go now, hurry, hurry. And what's crazy is like, it's, so this happens in launch. Like your first third of your sales come like immediately. Next third sales come over like that five days grind slowly. And then last third sales come in like last hour. It's like the most annoying thing. You're like, do you guys just buy up front so we have to do all these like marketing things. But, you know, they work.

So we just keep doing them. Right. Because if we didn't do those marketing things, they wouldn't buy. Yeah. Amazing. Okay. I love my job, man. Let's keep it going.

John, you're next. John and I got matching T. on today. What's up? Whoa. Offer Lab is doing a huge launch. I believe it's the third of September. Is that right, Russell? Yeah, third of September. We're doing a big rollout.

Very excited for that. It's really cool. All right. So, hey, guys, I'm excited to be back on the call with you guys. So my question is a one to many sales question. So with one to many

and when it comes to like affiliate marketing, um if i was going to you know promote an event or promote something like offer labs um and do training events things like that would you be following the perfect webinar during those training events to to sell or whatever offers you're promoting and then like how would that how would that look as far as like running through like the one thing and the three secrets uh and overcoming like some of the the false beliefs and the breaking those patterns uh when you're promoting somebody else's product. Yeah, great question.

So part of it depends on, like, the person I'm promoting, if they're really, really good at doing that, a lot of times my job is an affiliate is to, like, is to create excitement and buzz to get them to go watch that presentation, right? Like, if I know the person I'm promoting is really good at it, you may know the person doing this is kind of good at that. So you wouldn't have to necessarily replicate it and do it. If you're selling something with a person, you know, a lot of times I promote something and a person's not good at selling.

so I will have my own separate little mini event where I'm doing the whole thing and I'm selling. So both those work. What I prefer doing, I love it when the person's actually doing selling and instead what I'm doing is supporting. And so if that's the case, I try to figure out some kind of dramatic demonstration to get people into some extra or, you know, some kind of thing where I can have time with them separately and I can talk about it. And then for me, it's less of like going through the whole process and more like getting people excited and then how do I increase the value? like, what can I create to make this more irresistible? So, like, when I was a hardcore affiliate, 90% of my time was just creating really cool offers for the people who bought for me.

That's why I won every affiliate launch for like a decade. It was just like, you know, and I look at the best affiliates now. Like, so what I would do is I would figure out? What's my own, what's my version of this hook and angle? I bring them over. And then I'd be like with them watching the thing. Like, here's the thing. Go watch video one.

Go watch the video two. Okay, webinars all get together. Right? And then in the process, I'm like, okay, when you guys buy this, like, yes, they're going to his thing, which is amazing, but when you buy it through my link, we're also going to get this, I'm going to give you this, we're going to create that. And, like, that becomes more of, like, how I would do it as an affiliate. Just being the, being, like, with them in the crowd, watching this thing, getting him hyped

up, getting fired up, and then giving them a reason to buy from you specifically. I look at, in fact, I wonder if I're still live. When Dean and Tony did their launches, I had a whole page I did, because, um, I can't remember the domain name. Dang it. Anyway, when they did their big launch for Mastermind, like, uh, you know, um, you know, I was like, okay, how to make this separate? So I went and I found Napoleon stuff about a mastermind.

And then I did a video about that. And I pushed people to my thing and they registered. And then we built our own little mastermind. And we talked about it. And then I was like in the course. I was like sharing stuff I learned from the course. I was sharing my ideas. And then when we got to launch day, I was part of the launch.

I was, you know, I'm like, I'm going to be here, guys. Come watch it. And when you buy it for me, I'm going to give you this and all these other bonuses. And yeah, I was their top affiliate, like three or four, your top three affiliates three or four years in a row, just doing that. You know, I found one hook of the thing, which for me was masterminds, and then I went deep on that, nerded out on it, and then gave bonuses. So, it's almost like just, like, build up some anticipation for the big event, you know, creates a noise and then just participate and, like, create a group and do it with them, like on a live Zoom or something that when we're actually, like, watching the event, something like that. Yeah, like a watch party or something.

Yeah, watch party, watch party, yeah. Okay, cool. Yeah. Awesome. Because the job of a really good affiliate is just adding energy to the thing, right? Because they're already excited, but it's getting them more excited. And then it's like they already want to buy the thing, but then they really want to buy the thing because there's the next tier. You know what I mean?

Cool. So. Thank you. As you probably know, too, John, when new things hit the marketplace, you see all the Facebook comments. Everybody says, who's got the best bonuses? Who's got the best? So make amazing bonuses. It's awesome.

I had one time. We're probably not going to do this. But I had a friend who made, his list was small. but he made a really, really good bonus. And then the offer creator emailed the entire launch list, like, check out so-and-so's offer. Look how good it is. And then he became the number one affiliate.

And he like, anyway, it was really bad because he stole commissions from other people because everyone's like canceling and rebuying because they wanted his thing. But he had to become the number one affiliate in this launch. And he's like, I don't even know what happened. But the guy promoted my offer to the entire launch list. So you never know what's going to happen. Awesome. Thanks for the question, John.

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Let's roll over to Taylor, Hey, Taylor. Hey, so it's going to, my question is in here. But first off, I have to just say, Russell, you are incredibly great at creating raving fans. I use you and your business as an example for my client. So my background, I've been a director and producer for TV ads. And back in 2014, the Harmon Brothers, it's like put you on my radar. And I was looking at your stuff and I was like, yeah, yeah, yeah, okay.

But I was helping a client and it never, you never entered my orbit, right? But you were there. And it wasn't, and you'd come up on my social media ads. You would come up and I'd be like, who's this guy? Who's this guy? And the minute you started talking about God and Napoleon Hill, like I could hear my brain screech and hit the brakes in front of lobe smack. And I was like, okay, now I want to know who this guy is because he's talking about God.

high priority in my life he's talking about Napoleon Hill which love the man I think it's a mandatory read for everybody and I came into your orbit right but I was still on that outer circle like not all the way in yet I'm not all the way in yet and then I started seeing the people you were surrounding yourself with and Eileen Wilder like grabbed my heart and sows it so and now I see the second layer of people that you keep close to you that like Chris and Chris and Jordan and here, like being in the prime movers and being in that circle and seeing who's in your orbit and how willing they are to teach and rise us all up, I know without a doubt, you are going to change more lives and create more millionaires than anyone ever. And I do hope the day that you

get to cross over to the other side, Napoleon's heels right there to shake your hand and say, thank you for taking what was present on my heart to help and take it to the masses, because that's what you've done. And I'm so grateful that you got in my orbit. You've changed my life. I entered Prime Movers with one offer and now I think I'm up to six and haven't launched any of them yet, but it's constantly evolving and moving. And I just have to thank you for everything you've done. And my question is, because I'm so curious, when you look at something and you can figure out the funnel, what are the steps that are going on behind the scenes, like behind the whiteboard, before you ever get to the whiteboard, what are those steps that you're going from A to Z,

or do you just go from A to Z and then fill in the blanks in the middle? And then my second question is, I want to know what your daily routine is. I want to know how your day starts and how it ends. All right. Well, first off, thank you for a year. I got chills. And yeah, so that was, thank you. That made my day.

So, okay, so what is that? What do I, what I go through? So it's an interesting question because I don't know how conscious it is or not conscious, but I'm very much, I practice what I preach, you know, the concept of funnel hacking that I always talk about. I don't know if people think it's like just a catchy term or something or whatever, but like that's what, I mean, that's what I do. Sometimes it's very subconscious now because I've looked at so many funnels and so many ideas and so many offers, you know. But even with that, like before we create anything, like it's, I spend a lot more time doing research than most of the, people will ever put into their product as a whole, right? And by research, I mean, like, I'm trying to figure out, like, who has sold something

of this in the past? What did it look like? How did it work? How did they structure? What did it? Like, who's in this market? Like, what are they actually selling? Like, what are the, you know, what are the things that this market are excited by?

Were they frustrated? Where's the pain points, you know? I spent a lot of time doing that because I hate, in fact, in our, the prime mover business, which is like our, the info side of our business, you know, like in our values, is like one of our core values is funnel hack first. It's not like, okay, let's go figure out how to do this. Like the first, it's like, I always tell people, like, before you go and try to do anything, like funnel hack first, like, like who's already done some versions in the past?

Let's go find us. Look at what's already been created. So why I think I'm so obsessed with like the old books and the old things. I'm like, there's people that thought about this stuff before. Let's go find these smart people and see what they figured out and we'll start from there versus us starting from ground zero again and working through, you know. So someone comes to me like, we're selling a green drink or we're selling a dog training program. We're selling it whatever.

I'm just like, okay, what do I, like, what are the things I've seen in the past? Or if not, like, how do I go find those things? And it gives me a really good foundation and to build off of it. And so I think before I was doing that, I had a lot of like ups and downs that weren't successful. And then after I really started getting good at that and focusing on that, then most of the things we put out nowadays are successful because it's not just a guess anymore. It's like, I'm going to go figure this out, right? So I think earlier, I think I can remember if it was Nancy or Kimberly, who were talking to about it was like the ecosystem, right?

Like the ecosystems I play, like I am very hyper aware. I remember I had some guy came to me and he was like this big real estate guru he said and he was asking me for coaching. I was like, oh, and I started naming off. I'm like, oh, did you see how paste did this and how Joe McCall did this and how so-and-so did this? And I knew every single person in this space and he's like, I don't think, he's like, what's the guy's name again and all this stuff?

I'm like, you don't know any of the other people in your market? Like, how are you just to have success? Like, I know what everyone in, and not even my own market, but I'm so into every, like, so many different markets because I'm coaching a lot of people. Like, um, like I know the ecosystem in each of these markets. I know what people are saying. I know what the pain points are. I know what the price points are.

I know like, and so because of that, like if I'm building something from coaching somebody, if I, if I know, it's like there's all this pretty data I have. And so now I'm not just guessing. Now it's like, cool. All right. So and so did this. This is how it worked. This is how they did here.

This person did this. Let's make a version that we're going to take these three things and add this and then tweak this and then now we got a structure and then we can run really fast. So that's kind of what goes on behind my head, is just looking backwards to see what things have worked prior. I don't think I'm very creative as much as I'm just a really good remember. It's funny, like a couple years ago we launched 30 Days.com, which was a book about, it's like, if you lost everything and you were at startup from scratch and all you had left was

the ClickFunnels account in 30 days, what would you do? like that's literally an offer that I saw in 2021 when I was in college this guy named Joe Kumar launched and then it disappeared and he disappeared and no one remember for 18 years and I was just like we need a new offer I'm like oh remember that one let's just do that offer and I could just make our version of it like and everyone's like you're such a genius so creative like no someone did 18 years ago but I've been looking back in history a lot longer than any of you guys have because I'm just looking at like what historically worked in the past that I can replicate and we can model and we can do again today offer lab for example this company we're about to

launch. Everyone's like, you're so smart. How'd you think about that? I'm like, oh, my friend tried to launch this 16 years ago and he failed because the technology can do it. So we just took that idea and built it. I'm like, that's, that's, you know what I mean? And so for me, it's it's, I focus on the history of this game. I understand the markets that we're playing in. And then from there, I'm just figuring out what's my version, how to make my thing unique. What's something no one's doing anymore that they used to do that was working, right? And that's kind of, yeah. That's insightful to hear that. Yes. Yeah. so that's the answer to question two or one wait yeah question two what's my routine um man

okay I should just someday do a whole video going deep into it but I would I would love that Russell I would love that I'd watch 10 times a day I'm with you Dante that would not fit in my routine so I would say I could I could give you the block by block I'll talk about a little bit but the more I think the more important part is like is understanding presence in the moment. That's where most people make the mistake, right? Like, I see people who are at the office, but they're still at home or they're at home, but they're still at the office. I see people who are on a call like this, but they're also over here. And like, their brains in different places. And so for me, it's like what, like, I have so many things I'm doing. So when I'm

doing something, I try to be very, very present. It's the reason I'm like, I'm not good at, I have some friends who are good at switch tasking with like, they're this, like, Twitter or things. Like, I don't do well with that. Like, I like having, like my assistant Tately knows. Like, I want a lot of time to focus on a thing so I can get the thing done because I want to be very, very present. I want to spend an hour and then shift over here and then shift over here. Like, that's very difficult for me. It's like I want dedicated time and I can go deep on something and focus on it, but I want

to be very, very present, right? Like, this call, today's a crazy day and I canceled all the other meetings, except for this one. I want to be here for this call. Like, I love this. And I have, like, four things. Like, I'm the best man at Steve Larson's wedding tonight. I have to write his best man speech.

and I probably should be doing that instead of here, but I decided to be here. So, like, I'm present here. But the second this is done, like, I see the tab on my computer right here. Like, as soon as over, it's done, and now I'm here, and nothing else matters. So for me getting this speech written for tonight, right? And so, like, I'm very much, like, present in the thing that I'm doing. Because if I'm done this, I'm also trying to type this, I'm not going to be able to be present and stock.

Like, none of the work will be as good. So, like, that's the most important thing is understanding that. And then in that, now it's like, okay, based on that, like, what are the, like, where the segment's my time. So in the morning when I wake up, it's like, that's my time where it's like, if I'm an exercise, I'm going to read, like, it has to happen before everyone else. Like, those times, like, they're blocked out. And then when I'm reading, like, that's what I'm doing. I'm working out. So I'm very present in that, right? And then the next window is, like, my wife and my kids are waking up. And then, like, I am dad. I'm helping lunch as I'm

driving to school. I'm like, I'm just very present there. And then when I go to the office, like, like, I'm very present here. I'm doing the things, you know? When I get home, again, this is like my metaphor. Like I drive in the garage and I walk through the garage before I walk into the house and my door like I stop for a second. It's like, okay, it's been a heckful, hectic crazy day. And I'm like, but as I walking through the door, like that all stays on the side of the door and I'm coming on this side of the door, right?

And I'm not perfect at this, but I try to like not be on my phone all night. I try not to, you know, like I try to like separate. And so like when I'm back home, I'm like, I'm dad again. And then my kids go to bed. Now I'm husband. Like I just try to be very present in the thing. And so that'd be the, I mean, those things I think are more important than like, what the supplements you take.

What, you know, what time do you wake up? Like, we can go into that kind of stuff. But more so, it's just like understanding that. And I don't know if any of you guys have ever done a time test before. I remember Alex Sharf and back in the, you used to be one of our two comic club coaches. And he made everybody do that. And so it was really annoying. But basically, like, you have this time sheet, every five minutes shift right down

what you're doing. And what's crazy is almost everyone in the coaching program and most of our employees when they did it, like their big aha was like, wow, this is. is crazy. I'm only actually working like two hours a day during an eight hour day, right? Because of all the other the conversations, the this and the this. And for me, it was different. Like, I realized that I work eight hours and eight hours a day. Like I, I'm, I'm, when I'm here, I'm doing the thing. I'm not, I'm not doing other stuff that people waste their time on. So I don't know. Those are some of the, some of the things. I hope that helps a little bit.

No, very helpful. Thank you. Because I think we struggle with being presence. You know, we're all over the place. And hearing you say that, you know, It gives me a little motivation to do the same. So thank you. It's hard at first because your brain's like, da-da-da, it's just like nothing else matters. Like in this moment, in fact, I remember, oh, this was the cool thing. Sean Wayland, I don't know if he has no Sean. He has the line's not cheap business and brand.

He spoke at one of our events. He said something, I'm going to mess it up. It was so profound. One of the people in my inner circle asked in the question, they said, what's your purpose? Like, what's your purpose in life or whatever? And he's like, my purpose is this moment right here. He's the only one I got. He's like, there's yesterday, there's tomorrow, but he's like, but he's like,

the only thing that actually matters is what happens right here, right now. Because this is the only thing I can affect is what's right now. And I was just like, at first, at first I was like, no, like you're building this whole company. You have like, that's your, that's the most important thing. It's like, no, this moment right here is the most important thing. And he said that. It was like so powerful to me because it's true.

Like, most important thing I could be doing right now is this, right? Because I'm here. Like, there's nothing like, I'm not with my kids. And it sucks because I'm here. but I'm here, right? And next week I'm driving my daughter to college. The most important thing is sitting in the car and just like, like, you know, being with her. And then, you know, like, whatever you're at, like, that's the most important thing.

So, like, focusing on that because it doesn't serve you. It doesn't serve any of you guys or me if I'm thinking about the next thing or whatever, right? And so it's a hard muscle to kind of start flexing. But when you get better and better at that, that's when, yeah, your productivity, how much stuff you can get done just dramatically increases. Thank you. Love being in your orbit. Thank you so much. Well, glad we got you in the orbit eventually.

Yes, you did. You did. I'm so grateful to be here. Very cool. That was awesome. Anybody else going to do a time audit next week? It's a painful thing. When you first do it and you start realizing like, wow, what have I done for my own life?

There's so many things. Yeah, I'm definitely doing it. Like, because I'm super blessed. I get more responsibilities and click funnels every day and I'm blessed for that. But then it starts to pile up, right? And then you wonder, am I maximizing my time? I took eight hours to not do the things I other things family whatever I'm doing it am I doing the best I can that I haven't heard about that in a while I'm definitely doing it if anybody else is doing it next week let me know in the chat cool and do we have any final questions gang we do have a couple minutes Russell does have to write a best man speech so hey maybe we give him 10 minutes back and he can do that but he's not here because he wants to be he has to be he's here because he wants to be so if you have a final question please feel free let us know I actually just asked chat GPT, based on what it knows about me, like, what's my biggest

weakness. And it kind of, and it kind of said something about, like, how I spend my time and how I'm, like, I'm way too into the, like, small details and stuff like that. So if anybody wants to try that, it's actually, it's a little scary, but, like, it's a very good thing to ask Chad GPD. It's a good judge of character. Do you know what you think about yourself? that's awesome I think I think we're rocking today Russell okay well thanks you guys for hanging out I appreciate it I'm gonna go

it's funny because so I'm Mormon in the Mormon world like we do weddings way different so like I've never been a best man I never I haven't been to many like traditional weddings like last time we had rehearsal dinner they told me the day before I come to rehearsal dinner I'm like what's that like so we rehearsed like us getting married I'm like oh I didn't know

that was the thing so we did that And then they're like, so you have a speech tomorrow. I'm like, what, like, how to, like, how to, like, so this is like, I feel like a brand new beginners. Like last time, Google, how to give a best man. I'm watching best man speeches like, yeah, so I'm, I'm learning a lot. This is different than I've used to, but it's going to be, good thing you're not new to giving speeches.

I know. I was like, so this is, okay, if you guys don't tell anybody it's at the wedding, can you guys give a secret? So if you know, like Stephen Marley, they sold tickets to the wedding. So they have that and then they had upsellated the relationship day yesterday. they have a biohacking date tomorrow, so there's upsells, upgrades, and all the extra money they make above and beyond their cost, they're donating to charity. But because it's like, most of the people in the room are like funnel hackers, like it's

like a mini funnel hacking library union. And so my best man's speech is going to be a perfect webinar. So I got an origin story. I got three secrets. And I'm going to do it again, you all swear, put your hands up. You're going to keep this secret until after tonight. Nobody says that. Okay.

I'm going to do a stack in the clothes. I'm going to pitch where they can, everyone there. can go on the honeymoon with Steve and Marley for $5,000 that they run to the back of the room. So there's Russell's version of the best man speech. And then, yeah, we'll see what happened. So wish me luck. Oh, my gosh. I love that.

I got to get a recording. That's going to be gold. Please do. I'm still trying to have the three secrets. That's what I'm working on. Anyway, so. That is awesome. Thanks, everybody.

Appreciate you all. And keep writing your presentations. One thing, three secrets. stacking the clothes. I'm doing it tonight, live at a wedding. You guys do it tonight on your Facebook lives or your Zooms or wherever you're doing them at too because the process works. Thanks, Dante, Matt. I appreciate you. Amazing. Thank you, Russell. Appreciate you so much. Thank you. Thank you so much. Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel

is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to selling online Sowingonline.com slash podcast. That's Sowingonline.com slash podcast.