Marketing Secrets with Russell Brunson - Live Q&A With Russell Brunson

Episode Date: June 20, 2017

Segment recorded from the "Drop The Mic Show" where Russell takes 10 questions from funnel hackers and answers them live. On this bonus episode of Marketing Secrets Russell answers questions about marketing from other funnel hackers, including: How teenagers can use Clickfunnels to become more financially independent. How to find out if there is a market for your product. How Russell keeps his sanity and keeps his family happy while being a busy entrepreneur. How to move your business into higher ticket sales. How and where to put in an upsell in a supplement funnel. Whether or not you should be running multiple businesses or focusing on one core business. What one thing made Russell's business explode. What to do when you launch a funnel that doesn't work out. How to go about raising money for a non-profit organization. How to go from marketing just a product to marketing an awesome experience to be able to charge more. So listen in to hear Russell drop the mic as he answers these questions. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell Brunson and I got a kind of special episode of the Marketing Secrets podcast today. It'll be a little different than normal, but I think you guys are really going to enjoy it. We recently wanted to start kind of our play to kind of build up our Instagram following and have unique content there that's not offered anywhere else so we can get more people onto that platform. And so we launched a new show called the Drop the Mic Show. And basically what happens is that people go to Instagram. They submit videos asking questions. We pick the top ten videos, and then I respond to those on Instagram Live.

And then each time we answer a question, I drop a mic. It's kind of a fun little thing. And then whoever asked the best question each week, then we actually ship them out a drop mic. So yesterday was the first show. I thought it was going to be 15, 20 minutes long. Ended up being almost an hour, 55 minutes or so. And there was some really, really, really cool stuff that came out of it. And there were a lot of people asking how in the world they could listen to us again. So I decided I'm just going to put the recordings of that Drop the Mic Show here. And there's 10 questions.

We go into everything from nonprofits, how to scale nonprofits, to what are you doing with one of your funnel flops, to a whole bunch of stuff in between. And so I think you guys are going to like it. So that's the game plan. You will hear the, instead of hearing the normal marketing secrets intro here in a second, you are going to hear the intro from the new Drop the Mic show. And so with that said, please come over to Instagram, come follow me, go to Instagram and look up Russell Brunson, follow me there. And then, and there's info and stuff on how to submit

your questions for the show in my bio. And so, uh, that's kind of game plan. So with that said, I'm going to cut over to the show. Uh, you let me kind of do my little intro and then we'll go right into the, uh, drop the mic show intro.

And then you get the 10 questions. Hope you enjoy this. And if you like these, let us know. Um, and we can keep adding these in each week as we do the drop the mic show. Thanks everybody. And I'll talk soon.

My name is Russell Brunson, and I'm on a journey to help entrepreneurs get unstuck so that they can give back to changing the world. In the past 10 years, I've built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels,

and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs to quickly get their message out to the marketplace. If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number two, tag me at at Russell Brunson

so that I can see your question. Step number three, use hashtag AskRussellAnything so my team is notified. And then each week, I'll pick the top 10 questions and answer them on Instagram live. After each question, I'll drop the mic. But for the best question each week, we'll ship you out your own drop mic. Now make sure you follow me on Instagram to see if I answer your questions live. Ask me your questions so that you can get unstuck and get back to changing the world. Hey, welcome everybody. We're hanging out for a few minutes while everybody is jumping on here on Instagram Live. I'm really excited because today is the first ever inaugural episode.

I was going to say issue, but it's not an issue. It's an episode of the Drop the Mic Show. And we've got a lot of fun about to happen to you guys. And this is the, check out the graphic that Jake did behind me. That was him right here. Yeah. And this is a pop quiz for everybody who's paying attention and watching right now. Because that's obviously my blue face. But can you tell whose hand that is?

This is – in fact, anyone who gets this wins a free one-day consult with me if you can guess it in the next like 10 seconds. That's like – that's like – Yeah. Actually, we just sold someone $100,000 for that and they're saying – they said yes. So it's $100,000 bonus if anyone gets it said yes. So it's a $100,000 bonus. If anyone gets it in the next 10 seconds. Whose hand is this in the image? Nine, eight. Someone said Blue Man Group.

Nope. Five, four, three. No, not Tony. Two, one. Okay, that was close. That is actually Walter White's hand, Bryan Cranston. So there you go. We had to morph it in there to make it happen.

So this is the Drop the Mic Show. We've got a bunch of you guys here. So just a really quick background. Earlier this week, we had an idea. Like, how fun would it be to use it? Like, right now, we haven't been doing a lot of cool stuff on Instagram. We thought we should. So we're doing Instagram Live now once a week.

We're going to ask any question you have. We call it the Drop the Mic Show. The way this game is played is you ask me a question on video. In fact, over the last three days, we've had 22 questions come in. This is my panel of marketing geniuses here who have been going through and pulling these questions out. So they pick the top 10 favorite questions. I'm going to answer all those questions,

and when it's over, each question I will answer, then we will drop the mic. That officially means your question has been answered. And then at the end of it, these four, this is the panel of judges right now. First you were experts, now you're judges. Sorry. We were genius, now you're judges. Sorry.

We were geniuses. And geniuses. They were geniuses. So they're going to vote on who's got the best question. The best question, we are going to ship you out your very own drop mic. Yes, I bought everyone in stores. Now we have them all. So if you want a drop mic, the only way to get it is on the Drop the Mic Show, which is happening right now.

So that's how it plays. So if you guys want me to answer your question next week, this is it works follow the instructions on the video go submit the thing and then next week we do this we'll pull the questions and we'll answer them the same way um but biggest suggestion from the questions we got in here if you do like a i guess it's even with a minute limit instagram is going a minute limit some of you guys still just like talk forever and then very right what is my question like just say your name ask the question and we can get to business i all right okay so with that said um where did that come from i don't know this has been youtube we've had youtube guys in town always i'm speaking anyway i okay so first All right. Here's our first guest. Here we go. What's the name we've got here?

Jill. So this is Jill. Sorry, Leslie. This is Leslie. Okay. Leslie's got question number one. First off, Leslie, congratulations. You got question number one.

And we're going to play this here so you can kind of see it. And let's see what the question is. Hi, Russell. Here's my question for you. How can my teenager become financially independent this summer using ClickFunnels, even if he doesn't have a product of his own? He says he's ready to start this week by selling reflex racing handguards invented by a stepdad.

We're looking forward to you answering this question so we can drop the mic. Oh, she wants to drop the mic. All right, it's a good question. So I'll recap the questions. The question was, how can my kids, right, who are 15 years old, what can they do to make money in ClickFunnels this summer so that they can have some money and they can drop the mic? Did I get that right? So how can a teenager basically make money with ClickFunnels? So great question. Now, I have not pre-read these questions either because I wanted to be able to do this on the fly because

it's more fun that way. So a couple of things. What did she say they had? They had something, some products. Handle bar reflector. Handle reflector. So there's two kind of ways to do it. Number one, if that's what you want to sell, then you can go and create a funnel. But number two, especially for a teenager, something that might be a lot faster to do that I would do is, first off, is I'd get them to go inside of ClickFunnels and learn it, become good at the editor, and actually making pages and understanding funnel hacking and just geeking out on that.

I've got five kids, as many of you guys know. My oldest twins are 11, almost 12, and both of them know how to play in ClickFunnels, how to move things around, how to add images and things like that. And so what I would do is I would have them build a little tiny funnel for themselves, their own little business that teaches, that basically talks about how they built this funnel and their skills and what they're learning and stuff like that. And then what I would do is I would go around to my local area local area i'd try to find like a strip mall or try to find something where's a couple little businesses something fun like that and have them go in and

say and basically knock on the door because i don't know about you but if there's a kid that comes to my door cold calling and he's like hey i'm 12 i'm 15 years old and we'll talk to the owner um most entrepreneurs are gonna be like fired up by that and i would let him come in and if he came he said look i built my very first funnel. This is what it is. And it'd be something simple. You can even make it, um, actually we're calling these inside the office, call them hero funnels. We're here. Funnels basically. It's like you, your picture, your social media, you're like, like links to all your stuff. Right. And so make, have them make their own hero funnels and then go to these business owners and say, you need a hero funnel right now. You've got this website,

but it doesn't do much. You need a hero funnel. And, um, you know, I can build the hero funnel for you for free. And if you like at the end, the end then i only charge 500 but let me build it first and see if you even like it and then i would go and i'd build a hero phone i walk around their office i get my camera out take pictures of their staff and their people and like um little things like that set them up on twitter on instagram a couple places link to those things and then create that hero funnel with them in and experience the whole thing in the office and i promise you as a young entrepreneur if you're an office of business owners and people, and you go through that work, you do the thing, you put it afterwards. Um, most people will give you at least the $500 you asked.

A lot of people give a lot more just because they think you're awesome. And, um, that is a true thing. So that'd be, uh, what I would do really quickly if I was a 15 year old and want to make some money this summer. Um, and there you go. That's question number one. Is that good? You guys can I drop the mic? All right, we're going to drop it. Oh! Boom! It has been dropped. First mic has been dropped.

All right. You guys missed the flip. Oh, I flipped it better when I wasn't looking. Okay, number two. All right, what do we got, number two? All right, this is from Social Smart Penguin, and he's asking, how do I know if there's a market for my course idea?

I want to teach fundraising for missionaries and small non-profits. How do I know if there's a market for my course idea i want to teach fundraising for missionaries and small non-profits how do i know if there's a market for my course idea okay what's what's his name again um social smart penguin all right so social smart penguin asked how does he wants to create a course and wants to ahead of time like how do i know if this course is actually gonna make money right and so that's one question then the second question was his course was actually what was it it actually for fundraising for missionaries and fundraising for missionaries and small nonprofits. Okay. So a couple of things, number one, the best way to find out if your idea is going to work is go into a market and make sure somebody is selling something similar already. Okay. We are in a marketplace that is not brand new. It's mature. Um, there are few markets

that are untapped and usually untapped ones because there's no money. And so people stop trying to tap into them. So for you, you got to understand that is if I can find some of those things and selling something similar, not the same product. If you've read the expert seekers book, you know, the difference between red ocean and blue ocean, like you still need to create your own blue ocean, but are there red oceans right now selling something similar? Like if there's not a red ocean anywhere, it means the fish and the shark have disappeared, right? So I need to make sure I've confined a red ocean and I try to create my own blue ocean inside of this. Number one. Number two, I always tell people like you

need to make sure you hit a market that has two things. Number one, they have to be willing to give money. Okay. So they're willing to do it. Number two, they have to be able. So willing and able. Two things. So willing means I would love to give you money. Okay. Does that market like to give people money? Do nonprofits like to give people money for education? Do they? I don't know. I guess is the most nonprofits keep their profits. Is that right? So I don't think that they're, they're, they're willing, not too willing to spend my special info products. That'd be my, my one concern. Number two is, are they able? Um, if they're broken on profit and you're trying to get to help them raise money, they're probably not able either. So I would be concerned about that.

But you can take those same skills and you could go and you could, and you could create something for a business that is in profit, make some money and then give money to that nonprofit. I know we had a couple of questions about VC, or not VC, but about nonprofits. Like, anyway, and I, maybe we'll answer those when we get there. But the biggest thing is just like, um, a lot of times like I do charity work and I give money to different organizations and things like that. Um, because I love them. I care about them. I serve people for free. I do a lot of stuff like that because I love it. And I care about the market. Not so much because I want to make it in business. I want to make a business. I want to find a hot market.

Okay. So what's the three step form. If you've read expert secrets, find a hot market, ask them what they want and give it to them. So that's i'm looking for and then i can donate the money i make parts of it or i can serve give time things like that to charities and also i'm not sure if this is true or not but i think it is um if you do charity work for people a lot of times that can be a tax write-off like let's say you normally charge ten thousand dollars an hour for consulting you can go and you can work for free for a charity and then they can actually write it off and uh and you get that as a thing i believe is that true but russ is not an accountant or i'm not counting or attorney don't trust me this is not an accountant or an attorney. I'm not an accountant or an attorney. Don't trust me.

This is not legal nor financial advice. But if you're wondering, that's kind of it, right? So does that work? Is that good, guys? Can I drop the mic? Can I drop it? Oh! All right.

So we actually had a drop mic. Oh, this is my... Anyway, I broke my first drop mic when we were filming the intro video. I think this one I just broke too. Someone want to fix the drop mic while I'm – I only got one hand. The other hand's on the camera. All right, so there's question number two. All right, these are good questions, you guys.

Okay, don't forget if you want your question answered, make a video on Instagram and tag us, at Russell Brunson and then hashtag AskRussellAnything and then we will see it and get the top ten questions. We're going to come back and answer next week. All right. Question number three. Yep. So Heather asks, how did you stay sane throughout your entrepreneurial journey and how did you fight burnout and keep your wife happy? All right. What's your definition of sanity? And, uh, all right. So Heather asked, and this is a great question. So Heather asked, how did you, or again. How did you stay sane throughout your entrepreneurial journey? How did you stay sane during your entrepreneurial journey

and how did you fight burnout and keep your life happy? And fight burnout, keep your life happy. Okay, first off, if you're an entrepreneur, by definition of the term, you are not going to be completely sane.

Because like, it's one of those things like, if you, especially after you've gone through it, like if you would have known what you had to go through to be successful and entrepreneur before, you probably wouldn't have done it. Like to be completely honest. Like it's one of those things like if you – especially after you've gone through it, like if you have known what you had to go through to be a successful entrepreneur before, you probably wouldn't have done it. Like to be completely honest.

Like it's not like all sunshines and roses. It's more like walking into a boxing match and getting your face pounded in for a long time. So if you're in it – and I did a whole podcast on – yesterday actually. If you listen to Marketing Secrets Podcast, I did an episode that said the number one way that I know if you're going to be successful or not. It has to do with what your motivation is, 100%. So if your goal becoming an entrepreneur is like, I want to make money, almost 100% of the time you will fail this game. Actually, probably 100%. If you come in and your goal is like, I want to help something or serve something or whatever it is, right?

Like if you're fired about something, that gives you the motivation to actually stick through the pain. Because you get beat up every single day. I saw Caleb Maddox just jump on here. Caleb gets beat up on Facebook, on comments. I get beat up. It's a brutal thing. So you have to be so obsessed and passionate about the person you are serving that all that stuff just goes away. That's number one.

Number two, burnout. Burnout is a huge thing, especially when you're first trying to build something. Because it's not like, um, people always ask me, Russell, how do you keep your, your life so balanced? Like, are you kidding me? Okay. Nothing good in life happens because you're balanced. I want you guys to understand this. Okay. Like if you, when you met your spouse or potential spouse or someday you will, like when I met my wife, my life was not balanced. Like a hundred percent of my attention with my wife and everything else struggled i just kept doing wrestling but school completely just dropped off like anything you have to learn how to unbalance your life for a period of time to get greatness in anything right when i was wrestling my life came completely unbalanced towards wrestling so i could focus on so i could master so i could become that person and everything else how to suffer and then it came back happened in my relationships everything same thing happened in business like there was a time where your life was extremely unbalanced and you gotta be okay with that

and then it's gonna snap back. If you're trying to keep a balanced life, it's not gonna be okay. So there's gonna be burnout. But just understand that burnout's happening, like when it starts burning out, that's when you need to snap back and come back into these other things as well.

Because it's, I had someone I look up to, I remember he was doing a presentation one time and he held a rubber band. Do we have a rubber band? And it doesn't matter if you're not, it's a presentation one time, and he held a rubber band. Do we have a rubber band? And it doesn't matter if you don't have one. It's fine. Everyone's like running around with a rubber band. And he's like, look at a rubber band.

He's like, it's really interesting. If you just hold it like a floppy like this, it doesn't do anything. It's just useless, right? And some people, honestly, that's their life. They're just there, and it's kind of like they're useless. But rubber bands are meant to be stretched. And if you stretch them, they can hold things together like they're useful when they're stretched, right? But if you stretch it too far, what happens? Boom, snaps. So you have to understand and start learning yourself. You

have to understand like, if I don't do anything, I'm useless, but I need to be stretched to be useful. But if I stretch too far, I'm going to break. So for me, it's like I get unbalanced to be able to accomplish something great. But then before I snap, I have to come back and like get back into normalcy. That's a big thing. And then the third part of this question was about the spouse. Um, number one is I'm a huge believer in, you can only be as successful as your spouse will allow you to be. Um, so if you haven't picked a spouse yet, pick the right spouse. That's number one. Um, number two, if your spouse is not into this whole thing, um, then I would recommend sticking with your spouse, not this thing. I guess probably counter to a lot of people say, but,, but there's a quote from David O. McKay.

He said that no success can compensate for failure in the home, and that's true. So if your spouse isn't on board, it's going to be hard for you to really succeed in this business. So a lot of times it's better to not and just get back to what's going to make you guys both happy because that's much more important than all this crazy stuff we're doing. Number three, if your spouse is on board, it's still going to be hard. So what I found, this is my personal thing. If I tell my wife in like 15 minutes, like, hey, hon, in 15 minutes or not, or like if I call her, I get five o'clock. Like, hey, I'm going to be pulling all-nighter tonight.

Guess what happens? She is pissed for a long time. But if I tell her three days early, like, hey, on Thursday night, we got to stay late. Is it cool if I pull an all-nighter? She'll be like, oh, sure. So for me, it's like all about setting expectations way ahead of time. And so if I'm like, hey, tomorrow night I'm going to fly out to whatever, and I just want to take off and do something, super bad, horrible idea.

If I tell her in advance, like, hey, two weeks from now I've got this thing, then she's okay with it. She can prepare herself for it. That's been big for me. The other secret, I probably shouldn't share this on camera in case my wife hears. You guys want it? Yeah. This will let me spike the mic if I give this thing, then she's okay with it. She can prepare herself for it. That's been big for me. The other secret, I probably shouldn't share this on camera in case my wife hears. You guys want it? This will, this will let me spike the mic if I give this one. Okay. For any of you guys who travels entrepreneurs, you will find this. This is like the good stuff. Okay. If you guys like this one, you have to share the show when it's live because it's important. All

right. So as an entrepreneur, um, when you travel, this is what you do. You'll be traveling and it'll be so much fun. You'll be hanging out with people. You'll be in seminars, events, and you'll be taking pictures of yourself smiling and eating good food and hanging out with people. And you'll send it back to your spouse who's home with your kids, stressed out. They're drooling on and puking all night. Like stuff that happens as a parent, right?

And they're seeing you having fun. And guess what? They will resent you. It happens. I've seen, it's not just to me. I've seen it happen with most of the people I travel with in this business. The secret I found is one time I was on a trip and I was miserable.

And when I messaged my wife, I talked about how miserable I was. And then she was so sympathetic when I came home. It was way better. So when I travel, guess what I don't send pictures back of? The fun. Guess what I do? The stuff that's hard. And that way it – anyway, it's a secret.

Don't tell my wife that. But I promise you this. It works. All right. You guys do with that? That answer the question? All of them? All right. I don't want to spike it though. These things – anyway, I'm going this, it works. All right, you guys do with that? That answer the question? All of them? All right.

I don't want a spike of those. He seems, anyway, I'm going to drop it though. All right, there's number, that was three, right? What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live

because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right.

Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it

gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal. And let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets.

Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni, talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome.

Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there,

we figured out exactly what people's Working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com. And

then use promo code secrets, S-E-C-R-E-T. At checkout, you get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment.

Go check it out at workinggenius.com and enter the promo code SEC code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. Number three. Okay. Melanie's up. Has anyone picked Dave asks? Okay. So Dave asks, how do I build a funnel for a cabinet hardware company where people tend to buy once and be done? Do I need to change my product or customer base? All right, this is going to be fun. Okay, Dave is asking.

I'm going to grab the mic. Dave is asking. This is so fun. It doesn't really work, but it's like I feel like legit. All right, so Dave is asking, how do you build a funnel for a company like a cabinet making country where customers buy cabinets once and not like a billion times? How do you do that? All right right so a couple things i would do number one and i know this because right now my house is being demolished we're putting it home in the kitchen so prior to somebody wanting to demolish and get kitchen what do they start thinking about what are any cabinets

any countertops they start looking for things so first thing i do is i make some kind of landing page that was like the top hundred coolest uh looking cabinets that I was able to find online. And I go to Pinterest and search a bunch of cabinets and make a page and have all these things in here and just make a simple opt-in box. It was like opt-in here to see the hundred coolest cabinets. Okay. I saw this work really successfully in the real estate market. There's a guy locally here who didn't want to sell like a hundred thousand dollar homes. So he thought I'm going to make a webpage and a funnel. And basically I'll have someone opt in to be able to get email every week. The most expensive houses for selling boise right smart because who are the people that

opt in to see the most expensive houses in boise probably the people that got money so i opted in i was like oh and every week you get like here's the eight houses that are on sale for over a million dollars i see him i'm like oh this is cool and that dude i met him he actually interviewed me on a radio show and i asked him how the whole thing worked he's like yeah it's cool because i don't have to go out and show houses hundred thousand hundred thousand dollar houses. Only people call me are people that want a million, 2 million, $3 million houses. I'm just emailing them. He's like, I built a list of over 5,000 people here locally in Boise. And every week I email them out the most expensive houses. I make deals all day long. So I do the same thing with cabinetry, show them all a bunch of cool

stuff. If you're the guy sending those things, um, then they're going to be the ones that reach out to you. That's number one. Number two funnel I would do is I would do a funnel. That's like a high ticket funnel. I'd find somebody who I did funnel I would do is I would do a funnel that's like a high ticket funnel. I would find somebody who I did the most amazing job. I would go to their home. I would film like the cabinets and like before and after and just get a really cool like video and I would show that. So someone can have something like custom cabinets.

Click here to see our most recent work and they come to the page and there's a video that shows this transformation of a home like before and the after and all that kind of stuff. And then they blow back. If you like me to come to your house, you know, um, unfortunately we can't do everybody's cause we're really busy, you know, or one man, two men shop, which is why this looks so good. And we only do, you know, one a month, but if you're seeing one of our 12 people this year, one of our one month, put your name, email address down below, uh, uh, and let me know. And, uh, actually I wouldn't do just email. I haven't actually applied. I could apply why you

think that, um, the years would be the best. Cause I, you know, I want't do just email. I have them actually apply. Apply why you think that the years would be the best because I want ones that we can do dramatic changes. However you want to pitch it to position to get the right customer you want. We're looking for higher-end homes. We're looking for rehab. Whatever it is, the kind of customer you want. I'd position that way. Have them apply. And you get applications.

Then you're calling them. Instead of you trying to pitch them on why they need expensive cabinets, you're like, hey, how's it going? So we do one person a month, as you probably saw from the video um we have an opening in june and one in december and i'm curious like why you think you'd be the right person for us to do this for um because what we do is artists i mean you can go find someone for 50 50 bucks to put in cabinets but if you want like something amazing um this is you know i need to know why you're the right person because we want to we want to case study this we want to show it um because we're artists and that's how it works.

And guess what? You can pay a lot more. People will pay a lot more for art than they will for anyone else. And then it's a takeaway sale. Now they're pitching you on why you should do cabinets for them, which means they'll spend more, which means everything else gets good. Is that good? Yeah. Yeah.

Am I allowed to drop it? Did I earn it? We're dropping the mic. Oh, man. All right. This thing is taking a beating today. How many drops per mic are you supposed to actually have? I literally just broke it again.

All right. Maybe we should get down to it. We have the purple. Okay. We funnel hacked Funnel University. If you guys are members of Funnel University, by the way, go to funnelu.com, and you can get all of our news there. Every month we funnel hack two people. But we funnel hacked Purple and Mattress Company last month.

So I ordered a mini version of the mattress, and so I'll drop it on this because it's really, really soft. In fact, Dave yesterday, if you've been watching my Instagram stories, he sat on this with an egg and it didn't crack, and he stepped on it and it completely cracked. So we're going to drop the mic on Purple. Let's see. Let's just try it real quick. Oh, much better okay much better all right where are we at all right so we have a guy h lawrence and it says uh we sell protein blend and have been acquiring customers with the free plus shipping offer so he knows this stuff a little bit about click funnels we would like to get our customers onto an auto ship program um at what point should we sell auto ship immediately or later cool what was his name again uh guy guy what's up guy all right guys so your question is

right now we're selling protein we're in free plus shipping my question is when should we introduce continuity great question so um two things I would say. Number one, if you saw Drew Canole, if you've seen the Organifi funnel we helped him design, on the first design initially we just had one, three, and four bottles. And guess what? Nobody signed up for continuity because it wasn't there. So if you look at their thing, it's interesting. The way they price it, the one, three, and four, but then they also have in, um, they basically two buttons. Like this is one is let's say, you know, $79 a bottle, or if you get on auto ship, it's $59.99

a bottle, whatever it is. So you're making the pricing so that they'd be a moron to not do auto ship and just have it there. Um, sending, um, Dave Asprey with bolt proof. When you buy bolt proof stuff, same thing. It's like say 15% if you go on subscription, Amazon doesn't now. So I would just on the actual page, have that as an option. Now people are used to, it's happening more and more, even in like the mainstream, like in Amazon's and things like that. So I would have it there. The second thing though, is for those who didn't get on continuity, then the next, um, you know, somewhere else in the funnel and I wouldn't wait too long. I'd probably wait long enough for them to get it and be consuming it. So maybe 30, 30 days, 45 days later, uh, for those who didn't get on continuity, then I would have a huge, really cool campaign that was basically a video of, I don't know, I just got a funny video that

like explain the situation they're in, right? It's like get a video of you in your house with an empty tub of protein. You're like, oh crap, it's done. And then you're like, how else am I going to get protein? They'd be like, eggs, like they're like cracking eggs, trying to drink those, playing like puking and then trying to do, and like finally five or six funny situations where like they're probably in, right? I'm a big supplement guy, take 800 a day, right? So I know that feeling when you're in the supplement cabinet, you open the bottle and it's empty and you're like, dang it, how am I going to get this, you know, vitamin D, I guess I have to go sun tanning or whatever, right? But make a funny thing on it and then,

and then send that video out for 30 days, be like, hey, is this you yet? If not, you know, go watch this video. This is what happens when your first thing runs out, like warning, this is what happens when your first bottle runs out and show that. So four or five funny little things about what else they they'd have to do to get that same thing that, that they would have gotten if they had your product. And then there'll be like, ha ha ha. And then people laugh. It connects them with you. And then the more likely, and then offer continuity right then at that point. Um, that'd be how I would kind of do it. So it's not fun. All right. Am I loud? Mic cushion

We're dropping the mic But we got the purple cushion now below Okay here we go guys And Much less damage to the mic It did make the ding now We need like a sound effect It's like ding

So you guys think I really dropped it Alright What question Are we number Have we done three Four Five Four

So this is number five Alright we're on question number five Is Miles queuing it up Yep Are we watching this one Or no Okay this is who five. All right, we're on question number five. Is Miles queuing it up? Yep. Are we watching this one? Or no? Okay, this is who it is. Yeah, nice shirt, by the way.

Johnny, what? He's got the same shirt we all have on. We're not Confusionsoft. We've got Confusionsoft and Confusionsoft. It's usually Confusionsoft Fridays. Yeah. It's Thursday today. So everyone you see,

all of our funnel hackers out there, Friday is our Confusionsoft Friday where everyone in the office wears Confusionsoft shirts. So if you have them, we're on Friday with us. All right, Miles, you're up. Yep. So John asks, I do a lot of different things. Should I be focusing on different funnels for each of these businesses or should I build a massive funnel that takes people through my entire journey of what I do? Okay. What's his name again? John. John. All right, John, let's talk about this. So this is the pros and cons of us entrepreneurs. In one side, we are superhuman because we can do all sorts of weird crap. Second side is we have such bad ADD that most of the time nothing ever gets done because we're trying to do 30 things at once, right?

So this question, I don't know everything, all the info behind your business, so there's kind of two different directions. Number one is if you're going to read it again so I can make sure I got it right. Yeah. So I do a lot of different things. Should I be focusing on different funnels for each of these businesses or should I build a massive funnel that takes people through my entire journey of what I do? Okay, cool. Will you grab the big board right there, the 7, 8, 8, 9, 10? So this is a cool question.

So it depends on where you all are currently in your life cycle. So number one is if you're going through this whole process, what I recommend doing, this is like Gary V 101, is like document the process of you figuring this stuff out. If you don't know this, that's what I'm doing all the time. We're documenting between this, between this camera. Like I'm just documenting the journey to share with people

because it's really, really interesting. But with that said is is okay this is right here so two column coaching those are coaching members i talk about everyone like there's three phases this can be it's gonna be inverted for you guys huh anyway basically it's like how to go from zero to a million a million to ten ten to a hundred million there's different things at this point but the first step to go from zero to a million dollars the whole goal of this step is to figure out what we call the what and how what am i actually selling and how am i selling it so your question is i do a whole bunch of things right now.

Should I keep doing that? The question is like, it depends. If you're in that phase and you don't know what to sell or how to sell yet, then yeah, keep doing a bunch of things.

The first seven or eight years of my business, I was launching this and this and I was different markets. We had 12 businesses and 12 different markets we launched in a year, which is a horrible idea.

Do not do that. But a whole bunch of things like that. So we're all over the place and then what's interesting is, is from that though, by doing it, I was able to figure out one or two businesses that were the right ones. Eventually it was the one I figured out this is what I wanted to sell and this is how to sell it. By the how, it's like is it through a webinar? Is it through a trip?

What's the messaging? What is it I'm selling and how am I selling it? And so if you're in that phase right now, that's okay to be doing a couple of things because you don't know what your actual business is going to be. But as soon as you get one that actually works, and this is the definition of how you know it works. Hey, my mic. You know that a business works when you're able to get it to a million dollars in a year. That's it. If your business hasn't gone to a million dollars yet in a year, you haven't figured out your what and your how yet.

That's where I'm convinced of. As soon as you figure out the what and the how, your business will within 12 months hit a million dollars. That's the gospel according to russell all right so then you're now you got the thing you got i got i figured out what i'm selling i figured out how i'm selling it now i'm at a million bucks now you transition phase number two where you turn the blinders on you delete every other business you shut them down you hide them you burn them you sell them you get rid of them and you do this thing that's really hard for entrepreneurs you focus it's really hard now the good news You focus. It's really hard. Now, the good news, the F word.

It's the F word for entrepreneurs. You focus on one thing, okay? But when you focus, it's kind of fun because there's a way you can be unfocused and focused. So ClickFunnels became my thing. When I figured out the what and the how, I transitioned and I shut off everything else. We sold, killed, deleted, destroyed everything besides ClickFunnels. But then I started focusing on there's three ways to get people into your business. There's front-end funnels.

Oh, excuse me, there's, okay, let me step back. Jay Abraham taught me this. Three ways to grow a company. Number one is getting more customers. Number two, getting them to spend more. Then number three is getting them to buy more often. So I call this acquisition funnels, ascension funnels, and then monetization funnels.

So then you're focused on what funnels can I create to get more people into my thing. So for me, ClickFunnels is my thing. I'm creating funnels and things to get people into that thing. So that's my answer. So it depends where you are in your journey right now. First off, document your journey on Instagram or YouTube

or whatever you want to do. Pick your platform. And then number two, is there anyone laughing at me? No, Dave's eyes. Oh, Dave's eyes? That's where you're going. Yes, yes. All right.

So, yeah. So the first phase, if you're going to jump around, it's okay. But you're doing that knowing that I'm doing that trying to figure out what is my business. And as soon as you figure out what it is and how to sell it, you'll know when you hit it because you've made a million dollars within 12 months. Then you transition over to focusing and going deep. So there you go. That good? That's awesome.

All right, there we go. We're dropping the mic, guys. Woo! Boom! It's like a bounce mic now instead of the drop mic. Okay, that was number five? Mm-hmm. Yes.

It takes a long time to answer 10 questions. Oh, that has to be a lot faster. All right. I'm not doing 22. Okay, so we have at bald Scotty D. At bald Scotty D. And he is indeed bald with an awesome beard. What's the one thing in your business that made it just take off?

And then follow up to that question is what's the one thing out of your personal characteristics that makes your business take off? Okay, cool. So what was the one thing in my business that made it take off um i'm gonna say it's two things that's what we talked about so the two things that you need to like again there's so many entrepreneurs i know that are in like the six figures you know six figure range that's fine that's awesome but it's interesting like the difference between six figures and seven figures and seven and eight is not you spending more time working. It's interesting.

It's like being strategic about how you're working. And so the first phase for me, again, when I launch any of my businesses or I work with entrepreneurs directly, the first phase is figuring out the what and the how. Like, what are you selling and how are you selling it? We have to identify that. Some people get that fast. Some people it takes a long time. It took me a few years to figure out my what and my how. And so as soon as you figure that out, it like it blows up really fast you're just like

oh my gosh i am selling this product and it it i found out it's converting through webinar and that's it or i'm selling this product and we're selling on the phones i'm selling this product and we're you know like you figure out what and how then it's so easy to scale because then you're just turning turning the heat up but for most people they never figure that out and the hustling is selling a little bit of this a little bit of this but they're not getting something that's like consistent because they may know what they're selling they don't know how to sell it's like let's say they're selling this really good product they don't know how to sell it so they're like trying this they make a couple sales they try this they're jumping from thing to thing the platform the platform you know it's just like

they never get more than like you know six figures or something they're kind of stuck at that spot it's because you haven't figured out what and how so you identify that then boom it takes off so that's that's the one thing and then number two is the characteristic that makes you successful um there's a lot of important characteristics but probably the the best one is understanding that you don't have all the skills you need to make this work i am not superman i'm only good at like one thing luckily that one thing is getting a whole bunch of really good people together to create something amazing. So like that's, I think the biggest skill is being very self-aware. Like I'm really good at jumping on a mic, yelling and then dropping it, but I can't actually focus for more than 30 seconds or whatever your thing is. Right. So I need to find someone

to focus. One of my first mentors, Alex Mendoza, and he told me, he said, every business needs a starter and a finisher. You gotta figure out who you are and then find the other person and partner with them. And it's true. Like I'm i'm i'm a great starter i suck at finishing things okay same thing i'm like i'm not technical so i don't know how to i need a techie person like so it's identifying what you're good at and being aware of that and then finding a team of people you can bring in it could be employees could be partners could be whatever bringing the right people that complement what you do and then the way you can grow together and that's probably the most important skill because everyone's like like if I said it's sales,

that's not always true. Like the best, some companies, like the sales, you don't have to be the salesperson, maybe you're someone else. You know, so it's kind of figuring out what you're not

and then building the right team. That's the most important, I would say. So, that good? It's awesome. Drop the word. Drop it.

Drop it. Oh. It dropped. All right. Whew, is that five? You get so many crazy, amazing comments in the chat. People are loving it. I wish I could see the chat comments very well. It's crazy.

Can we do double taps? Periscope, we could double tap. Can you guys? You got the heart next time. Is it one? You get heart? Can you do two? So just one.

Yep. If you guys are having fun, heart that thing as fast as you can. In Periscope, you could do two so we have them double tap. Yeah, I remember that. In Periscope, you can do two, so be sure to double tap. I don't know if you can do that. Are they flying now? Yeah! All right. What question are we on?

I don't know. Six, seven, seven. You guys seen Napoleon Dynamite, by the way? Everyone's seen it, right? It's an Idaho movie. They've probably seen it. Anyway, so Napoleon Dynamite, he's working out, and he comes out, and La Fonda asks him some questions about where Kip is, and he is he's like anyway i always try to drink

every time i have a water bottle i always try to drink like napoleon like this one leaks out the top this is not napoleon prude millie put a hole in it just to mess me up. All right. Where we got? How do you find a good finisher? Submit that question. Maybe next week we'll hit it up. That's a good question. All right.

We've got a guy here, Dennis, with a Funnel Hacker t-shirt on. He says, Dennis asks, can you tell us about a time you launched a funnel, you thought it was going to kill it, but it actually flopped? What did you learn from that, and what can we learn as newbies from your experience? What was his name again? Dennis? Dennis. All right, Dennis. This is a good question question i'm kind of embarrassed about because it happens

way more than you would ever believe um okay so dennis's question was what do you do when a funnel when you all excited about funnel you're super pumped up and you launch it and then it dies number one most people that get idea for a funnel or a business and what first thing they do step number one is they tell everybody they know. I think that's the stupidest thing in the world, to be completely honest. When you have an idea for a business as an entrepreneur, you should just shut up. Because what unfortunately is true is that the people around your life are not necessarily going to be all in on your new idea. You're going to be so excited and fired up.

You tell them what's going to happen. They're going to talk trash. And they're going to be like, oh, good job. Good luck with that. And that's what's going to happen over and over and over again so then when you go out there and you start trying to create this thing you have so much stress and build up and anticipation and if it fails everyone else is like ha told you so and it's horrible so the other way like i never told anybody in fact our team i came out the other day i was like i was like we're almost about to launch the app and they're like what happened like oh i

didn't tell you guys about we have an app coming out. I've been killing myself on for the last. I don't tell people a lot of times ahead because I don't want that stress and pressure of it not going. So that's number one. Number two, so I'm a wrestler. And I was talking earlier. We've got a guy here doing YouTube training. And he's like, it's weird. I've seen a lot of successful wrestlers.

Why do you think that is? And I said, I think the reason why is because in wrestling, I would go out there. I'd step on the mat in my singlet, all nervous and awkward. I would go out there, I'd step on the mat, like, in my singlet, like, all nervous and awkward. I'd go out there, and, like, I would wrestle somebody, and a lot of times they would beat me, right? And they'd beat the crap out of me. My dad would film everything, right? So that night we'd come home, and I'd be, like, all sad and depressed, and we'd watch the film. And my dad would watch, and he's like, oh, he got you here.

Oh, you're reaching your arm here. Look, your elbow went up. Oh, you stepped too fast. Oh, you're out of position. And I was like, huh. So we'd take notes of all the things I did wrong and we go back to practice next week and we practice that and we practice like keep my arms and keep practicing and we'd adjust and get better and better i go back the next time the next match against the same person i win in fact my

junior year uh the first match in my junior year i was gonna be a state champ that was my goal i went out against nick fresquez from hunter high school and uh he was he took second place in state the year before i was like i like, I'm going to show everyone. I went out there, and he beat me really good, actually. It was embarrassing. And I was so depressed. I was like, crap. Like, my whole identity was like, I'm going to be a state champ.

I told everyone. That's probably why I learned to stop telling everybody. All summer long, I'm going to be a state champ. I told everybody. And the first match, I lost. Everyone's like, oh, I thought you were going to be a state champ. I'm like, angry. But my dad captured my match with Nick Fresquez and we watched it every single day

for four months. It's a long wrestling season. Every single day for four months, we watched it and we drilled it, watched it, drilled it, watched it, drilled it. And then, um, the state finals, we actually met me and Nick Fresquez in the state finals. And what's interesting, he beat me eight to four in the first match of the season. I ended up beating him eight to four. And the final move in the match that I beat him with was the same move he had done to me.

And I'd never seen the move prior, but because I'd practiced every day for four months, I hit his move on himself and beat him, and it was awesome. So take that, Nick Fresquez. The moral of the story is, now, because I don't freak out when a funnel flops, and it flops often.

They flop, and you're like, huh, that sucks. But I didn't tell anyone, so there's no pressure. So I'm like, cool. Guess who knows it flops? Only I did. Because nobody else even knows. Everyone else saw it, and they're like, cool, that sucks. But I didn't tell anyone so there's no pressure. So I'm like, cool. Guess who knows it flops? Only I did. Because nobody else even knows. Everyone else saw it and they're like, cool, that looks awesome. And they don't know.

But what's cool is I do just like in wrestling. And you can ask Steven. Steven's here every single day. We launch a funnel and then what happens? Honestly, most of the time, the first round, it barely even breaks even. And then we make all these adjustments. We say, hey, it's almost like adult Legos. That's how I was thinking of it.

And you take out like this one piece. Oh, that's the weakest link. We go fix that and replay it. And then fix that piece and replay it. And it's almost like adult Legos. That's how I was thinking of it. You take out this one piece. Oh, that's the weakest link. We go fix that and replay it. And then fix that piece and replay it. And it's kind of cool. That's how they work, honestly, every time. I always tell people, what's the price point thing you're selling?

So let's say it's a $1,000 thing you're selling on a webinar. So go and take $1,000 and you're going to just gamble on it. You're going to put it out there and just see, right? Let's say you have a $200 product. Excuse me. You're going to gamble $200. And you're going to spend $200 and trying to make one sale. And if you don't, let's say I'm the $1,000,

I put $1,000 in, I drive ads for a week, $1,000 disappears, I look at all the metrics and like, did I make a sale? If I make a sale, I'm like, sweet, we broke even. If I don't make a sale, that doesn't matter either because I got the data now. Then I look at every single page, like how much did I spend per click?

How much did it cost per opt-in? How much percentage of my opt-in rate? And I look at all the numbers in the funnel and then funnel. Um, and then based on that, we make the tweaks and changes and I go back, spend, okay, spend another thousand bucks. I tried again, see if I can break even. If I didn't, okay, do it again. And I do that until we, until we break even or profitable. And then we keep doing that over and over and over again. So, um, those are some of the things, um, but don't stress out about it. It happens all the time, but guess what? Every time you figure one out, it all compounds, right?

Because you get more customers to come in. You learn some more. You understand it. It gets better and better. And you guys want to see something cool? You know the two comic club awards we have for everybody else? So like this is – I'll open the door real quick. I don't want to lose reception.

But this is everybody in ClickFunnels that's won a two comic club award so far. What? There's over 100 of them, which is pretty awesome, right? And then back here are five more that we just got today we're making millionaires every single day but this is this is not russell being cocky well maybe a little bit but uh who wants to see my two comic club awards one two these are all mine three four five those are all mine right so what's cool about it is after you get it the first time that you're like you learn lessons you the next time it's better and it gets better and it gets better.

And like, it's, it's like, I always tell people it's like pushing a rock up a hill the very first time. It's like really hard and really stressful. And it gets to the top and all of a sudden, boom, it starts going and there's this momentum and it gets easier and easier and easier. Like after you get your first two comic club award, the next like 17 are really easy. So that's anyway, but don't worry about flopping. It's going to flop.

Just in fact, inner circle members always tell them this. They're about to launch their webinar. They're all stressed out. I'm like, what if it doesn't work? I'm like, it's not going to flop just in fact inner circle members always tell them this they're about to launch their webinar they're all stressed out like what if it doesn't work i'm like it's not gonna work just bank on that spend a thousand bucks and call me next week and we'll look at the numbers and we'll start over again and they're like really i'm like yeah it's gonna fail don't even worry about it oh i tell your mom that tell your sister that tell everybody it's gonna fail and then they won't they're not gonna get that added stress and pressure and you're not gonna

message me crying afterwards because you're planning on it failing okay like the market's gonna tell you like don't get all emotional based on the market it'll tell you whether you're right or you're wrong and if you're wrong that it's not something personal it's just you don't understand the market and you just make the tweaks and adjust and then you go again so that's how it works all right oh how do you drop it i all right can we drop this thing oh it's a double drop. What is that? That bounced like six times.

Thank you, purple. How many is that? I'm getting worried. Two more. Two more? What time is it? Is it like past my bedtime? It's almost.

Okay, two more questions. Who's got next one? Melanie? I have one. All right. Bodymind Doc asks, What is the best way to attract donors and donations for our nonprofit cancer treatment center? Ooh.

What's his name again? It's BodyMindDoc. BodyMindDoc asks, what's the best way to get – what was the word? Awareness or money? What is the best way to attract donors and donations for our nonprofit cancer treatment center? What's the best way to get donors and donations for Nonprofit Cancer Treatment Center? Awesome. Okay.

Number one, I'm going to talk about the worst way because this is what everybody does. The worst way is to come to people who have money and say, Hey, you have money. I would like some. Can I have some? Like people do not think we get hit up every single day by stuff like that. Okay. That's not a good pitch.

You have to, even though it's charity and it's donation, you have to sell something, okay? People give money because, and like, yes, in a perfect world that we don't live on, so it's not actually ever happening. But in a perfect world, people do things out of like the generosity. They're like, I give money because like,

with no strings attached, I just want to give money to serve people. Nobody does that. Unfortunately, I wish we did, but we're not. We're all evil, okay? We don't, we all want something in return, right? So we give money because what we want to feel good. That's a selfish thing. Okay. It's not, I'm not saying it's wrong, but it's selfish to that person. Okay. We give money because they want something in return. They want, they have to understand as humans, we want something in

return for our money. If I'm going to give something money, I want something in return. And I feel guilty saying that because that's like the bag, like you're a bad person because you say that a lot of people might think that, right? But it's true. No one's giving money that you're getting something else in return. Okay. So what are you giving them in return? Oh, you're going to get a sticker that says you donated money to charity. Okay. Like that's what people offer all the time. What do these people actually want? Is it significance? Is it a product? Is it training? Is it cert? Like what is it that your actual donors want? Cause they're not going to admit it, but they want something in return for that. Okay. You have to like the speak, like we can lie about it and act

like everyone's like all, you know, cares about philanthropic stuff. There's Batman right here speaking of philanthropic. Um, uh, but the real, like honestly, the real reason is understanding that, um, people want something in return. And it could be – it's a feeling that they're getting. It could be feeling – whatever that is. So like if I'm doing something, I want to create an experience that gives them that feeling. You ask me for money. It's not going to help.

You come to me and creating an experience helps. So a couple of good examples. Number one, the first time I ever gave money to Cherry outside of Church of the Nations and things like that was Stu McLaren, World Tea Trade. And he came to me and he just – we had such a close connection and we're business partners. And so I did stuff initially just because I like Stu and he had the thing he was passionate about. And I was like, you know what? Stu's a cool guy. I'm going to help him out.

And so I helped a couple times. But what Stu was so smart about, he came back to me after we donated money a couple times. He's like, this is so cool. You're getting money, but like you're, if you experience this product, if you experience and you could feel what's happening because of the money you're giving, that'll change everything. And she was like, you have to come to Kenya with me. I'm like, I'm not going to Kenya.

He's like, you have to come. I'm like, do I have to get shots? He's like, yeah, a lot of them. I'm like, huh. But he convinced me to come to Kenya. I got shots, went to Kenya and I got there and like, I saw the kids and I played with the kids and I saw where they kids and I saw where they slept. I saw what they ate.

I saw how they lived. I saw their lifestyle. And like I had such a connection to that and to the people that now we have a lot of money and we do things within our company. Every time someone builds a funnel, we give a dollar to World Tea Trade that's building schools. I went last year. I'm taking a whole crew again this year. Like I had connection now and that feeling is what drives me. So for you, let's say it's cancer treatment plants or cancer treatment that you're doing

you have to give that experience to people like i would create some amazing experience where you found people like the potential donors and i would i would bring them somewhere bring them to a really nice fancy dinner and bring them to this place they can network with other people and it's just something cool to bring them together and then like i would have a bunch of kids who are struggling with cancer be the waitresses and waiters or something where they have this connection like wow these are the kids that are serving me like how can i how can i help them right or something like that i create an experience because that's what gets people to donate it's not you trying to say it's going to be a tax write-off and you're helping like

like create the connection first and then people give you money because that's that's the key um i gave money to stew because i thought he was a cool guy but as soon as he created that connection with the with the cause then it became my cause too and um that's that's the key so i hope that helps just any any charity any i i can't even tell you how many times like and it's not just charity nonprofits are big thing i had uh the the wrestling community like they always ask me to donate money i was just like dude create an experience if you said like hey rus, this is the thing. You wrestle with boys. We're going to bring you at the next tournament, the next home match. Hey, you come down and we're going to make you an honorary wrestling captain and give you wrestling shirts and singlets and stuff and make a big deal and tell people you were a great wrestler for the community.

Would you like to come down? Yeah. It's like, cool. All of our donors can come. You can donate any level you want. And the higher you donate, the the more prestige you, like whatever, like we'll give you a gold medal versus a silver medal. I'm like, well, how much did the guy that's a silver medal give? I'm like, I'll do twice that because I want the gold medal. Right. But now it's

like an experience. I can take my kids there and show pictures. I'm like, now something cool for, for me. So I'm always thinking like in any business, cause nonprofits, charities, it's still a business, right? Like you're still trying to get money from people. And so take everything out of the equation and think about like customer, like what do they want in exchange for their money? Okay. And like that feeling, especially in the charity stuff is what is, what's the key that drives it. So there you go. Do I remember my mic dropping that one? Here we go. Oh, sit on the map. All right. Last one? Who's got the last one?

All right, here's the last question. Bruno asks, how can I use funnels to sell my photography service? Ooh. So Bruno asks, how do you create funnels to sell photography service? All right. So I don't know enough about business to know exactly what it is because it could be like local photography, wedding photography, big photography, event photography. So it doesn't really matter though. The answer is the same. Okay. Like first off, don't be a generalist. Don't be a photographer that takes pictures of everything. Cause then like you're a person that

takes pictures of everything. I specialize in something. I do event photography. I do kid photography, wedding photography, back to school, picture photography, something, pick something where you're like, that's your thing. And, uh, and then that's the number one, number two, go get a whole bunch of really cool pictures done, but then don't just take the pictures, bring a video camera and capture the experience of the taking the pictures. Again, it's a feeling that people are connecting with, right? The reason why they're going to give you three times as much money as I'll give the next photographer, because both of us have the same camera. So why didn't give you more than someone else? Number one, I want to know your specialist and what is it I'm actually looking for.

Number two is I want to create an experience. Okay, because I don't know about you, but getting pictures sucks. Especially when you have five kids like I do. You had to do hair and you had to comb their clothes and they're all angry and it's hot and they're tired. Like, it's a bad experience. Like, it honestly, like, in fact, I feel bad. My two-year-old, we haven't got family pictures since she's been born. And it was like two years, it's been four years since we've had family pictures.

Because there's this really negative emotional experience that I've had and my wife's had that i've kept us from it so if i went to a page and they showed the experience of like someone coming and picking up my kids in a in a limo or something and then coming out and giving flowers and then like this cool thing and then the photographer's like video of him like playing with the kids and getting toys i'm like wow that guy's awesome with kids it's not gonna be me jamming swedish fish down my kid's mouth to get him to quit crying which actually is a true story um we literally had to bring a bag of swedish fish and like bribe them and that only worked for like two hours and then like the sugar highs got made even worse and it was just it became really bad but if i saw that and i saw the experience of like oh wow that was

a cool experience and he's like yeah we're three times as much but like it's it's a really good experience like sweet all right i'm in so think about that you guys like create people are are craving experience i was watching shark king the other day and it's interesting cuban was investing in um in a in a business that was like uh it was like a halloween one where like you know anyway it was a big experiential thing and he said the future of entertainment is experiential he's like movies and stuff are going to be going down and experience is gonna be going up. And so I heard that and it's not just true in business. It's true in like, or excuse me,

it's not just true in entertainment. It's true in everything. Like why do you guys, like why are you guys funnel hackers? Why do you come to our events? Why do you use our software? Okay, like I think a big reason, maybe I'm wrong. I don't know, but we're trying to be entertaining. We're trying to have fun.

Like our events, when you come to our events, it's like a rock concert. It's not like, you go to other internet marketing events, like, a bunch of boring dudes on computers, everyone's sleeping, and it's just like, and you don't go back. You go once, and that's it, right? You come to ours, you come over and over and over again because we're creating experiences that you think about, you feel, you have an emotional impact and connection with those things, okay?

Why am I doing it? And to ask Russell to drop the mic show here on Instagram. I want you to have an emotional impact and connection with those things. Why am I doing it? And to ask Russell, drop the mic show here on Instagram. I want you to have an emotional connection with me on Instagram so that every single week you're like, I've got to watch this show because Russell connected with me at some level. Why do I do Facebook Lives? I want to connect people on Facebook. Why am I doing my YouTube video where I literally carry this camera with me

everywhere I go even though my wife's like, quit putting that camera in my face. I'm like, it's not on. Just kidding, it is. Why do I do that stuff? Because I want people on Facebook to have an emotional connection with me. It's all about experiences. I'm a software company, you guys, it's not on. Just kidding, it is. Like, why do I do that stuff? Because I want people on Facebook to have emotional connection. It's all about experiences, right? I sell, like, I'm a software company, you guys, for crying out loud. I'm a software company.

Like, that's the most unemotional product in the world, yet we're making this emotional experience for you guys. Which is why you come, why you stick, why you stay, and why you pass and share our stuff. Which is the plug for you guys to pass and share my stuff. So there you go. Anyway, so that's it. So I hope that helps. Oh, that was it, it right did i answer the question all right we answered the question i'm dropping the mic so this is that was last one right this is number 10 the last mic drop of the night until we pick our winner so here we go we're dropping it boom that almost hit my toe that would have been a horrible i'm like ah all right so now it's on you guys so you guys i need

to find out who had our number one question so this right here so the way this game works you guys for those who missed it actually we go back to this video real quick i'm gonna show you guys the intro video quick so you understand how this game is played because i want you guys to play again uh next week with us um because we're doing the same thing next week i'm actually on on location somewhere else as we do this but i want you guys to submit videos we're gonna do this again next week um shoot next we all he has and time. We're going to start to find a consistent time so you guys can plan on it, but we don't know what that is yet. But what's going to happen is watch this video. Let's give you instructions about how to submit your questions.

I've seen like thousands of questions come through here and I want to ask those questions, but like there's a process, a method to our madness. So I'm going to watch this real quick and I'll show you guys what you're going to win because someone's about to win this and we'll announce our winner here in about 10 seconds. So let me show you guys this real quick and I'll show you guys what you're going to win because someone's about to win this and we'll announce our winner here in about 10 seconds. So let me show you guys a video quick. So you see the process. My name is Russell Brunson and I'm on a journey to help entrepreneurs get unstuck so that they can get back to changing the world. In the past 10 years, I built a following of over a million entrepreneurs like you, sold hundreds of thousands of copies of my books, popularized the concept of sales funnels,

and co-founded a software company called ClickFunnels that helps tens of thousands of copies of my books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs to quickly get their message out to the marketplace. If you've got questions, I've got answers. Here's how it works. Step number one, go to Instagram and create a video asking me your number one question. Step number two, tag me at at Russell Brunson

so that I can see your question. Step number three, use hashtag AskRus Brunson so that I can see your question. Step number three, use hashtag ask Russell anything so my team is notified. And then each week I'll pick the top ten questions and answer them on Instagram live. After each question, I'll drop the mic. But for the best question each week, we'll ship you out your own drop mic. Now make sure you follow me on Instagram to see if I answer your questions live. Ask me your questions so that you can get unstuck and get back to changing the world. Boom.

All right. So that's how this game is played, you guys. So we had 10 questions. We had 22 people submit questions. 10 got picked for today's show. If you have questions, go submit them right now. Again, do at Russell Brunson and hashtag AskRussellAnything so we'll see them. We'll answer them next week on the show.

And these guys over here, our amazing panel, has been going through and picking our winners of today. So who wants to announce the winner of our very first Drop Mike? So here it is. This is what you're winning. In fact, the Drop Mike is in these awesome boxes. We'll close it out. We'll ship this one out to you. It's pretty sweet. So Dave, who is the winner of our first ever Drop Mike challenge?

Dennis! Dennis! Dennis! Woo! Yay, Dennis! What did Dennis ask to give? Oh, he talked about the funnel flopping. So Dennis, thank you for asking about funnel flopping. I hope I answered your question.

If you want to DM me your address, we will ship you out your drop mic. Appreciate you submitting your question. And everyone who hung out today, this was really, really fun. We will see you guys next week at the same time. I'll tell you when the time is happening, but we'll do this again next week. Please jump on these things. Have some fun with us. It's a lot of fun. See if I answer

your question. Thanks, everybody. We'll see you guys all again soon. Bye. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called expert secrets and you can get a free copy at expertsecrets.com. And book number two is called dot com secrets and you can get your free copy at dot com secrets.com. Inside these two books,

you'll find my top 35 secrets that we've used to become the fastest growing non VC backed SaaS startup company in the world.