Marketing Secrets with Russell Brunson - Make Your Business Work Better For You: Q&As with Russell Brunson

Episode Date: August 28, 2024

Our first time running our 3-Day Selling Online event gave us 4+ hours of rapid-fire question and answers, and while I want to reserve the full Q&A for those who purchased access, this set of questions are EXTREMELY relevant to a lot of the questions I get from people in our niche. So let’s dive back into the Selling Online Q&A session where we tackled 20 more pressing questions from our engaged community of entrepreneurs, content creators, and business enthusiasts. This time, we covered an incredible range of topics in just over an hour, ensuring you walk away with actionable strategies that you can implement immediately. During this session, we explore fresh, cutting-edge ideas, including:  Protecting your intellectual property in the digital age  Combining live and automated webinars without cannibalizing sales  Strategies for driving traffic and increasing conversions in online communities  The perfect formula for creating high-impact offers  Scaling businesses through franchising and licensing models  Balancing family life with entrepreneurial success  And so much more, all packed into a very concise, value-driven experience! Join me, along with facilitator Chris Cameron, as we navigate this array of questions and deliver insights that could transform your approach to online selling. Whether you’re looking to refine your current strategies or gain a fresh perspective, this episode is a goldmine of information you won’t want to miss. And with all of these quick shot questions and answers, keep your ears open for the ONE idea that could dramatically shift everything in your business and put your full focus there. Hopefully these answers are beneficial for you! And if you’re eager to continue your journey to success, be sure to secure your spot at our next event on SellingOnline.com — where we’ll continue to push the boundaries of what’s possible in the digital marketplace. Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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You can now make the first move or not. With opening moves, you simply choose a question to be automatically sent to your matches. Then sit back and let your matches start the chat. Download Bumble and try it for yourself. What's up, my friends? This is Russell Brunson, and this is the Marketing Secrets Podcast. But I'm here today to talk to you about other cool stuff. Number one is right now I am neck deep preparing for Funnel Hacking Live International.

This will be our nine and a half Funnel Hacking Live International. This will be our nine and a half Funnel Hacking Live. Last year was Funnel Hacking Live 9. In March or February, we were doing Funnel Hacking Live 10. But we had like, there's 18 months between 9 and 10. So we decided to slip in like this little virtual one in between. We call it Funnel Hacking Live 9.5 or International. And it started as a little smaller thing, but now we've got almost 10,000 people registered for it.

So it's going to be kind of a big little thing. And if you don't have your tickets yet, go get them. We start September 4th. So depending on when you're hearing this, we are almost to deadline and it's going to be amazing. So the coolest thing is you can get your tickets for free. You go sign up, register, you put your credit card in, and then after the event's over, you decide if you want to pay for it.

So it's a cool thing. We've never done this before, Fun Hockey Live, but I thought it'd be fun. And yeah, so if you don't have your tickets yet, go get it. Because of that, I am here late at night. I'm going to be here late at night, every night working on this. And so I don't have a chance really to nail a new unique podcast for you, but I was like, what can I do to provide value for you guys today? And I think what would be cool is, as you guys know, because you heard this a couple, about a week ago, we did a live event called Selling Online, which was insane. One of the coolest events we've ever done.

And the last day I did like five or five and a half hours of Q&A. And I posted something last time, like rapid fire, like two minutes per question Q&A. And the feedback you guys sent was insane. You're like, how does Russell solve so many problems in such a short period of time? It was really fun. So we're taking another chunk of really cool questions from that rapid fire Q&A. And hopefully it'll provide you insane amounts of value as you are listening today. And then, like I said, getting yourself prepared for the Funnel Hacking Live event that's coming up. Man, I leave in a week from today.

By the time I'm recording, which by the time you get this, it'll be less than a week from today. So anyway, I appreciate you all. Go get your tickets at funnelhackinglive.com. And then check out this episode with some Q&As and hopefully one of the questions you have that you've been stuck on will be answered today during the session and it'll unclog you and help you to change the world.

So thanks so much, appreciate you and we'll see you guys soon. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is gonna show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast.

Next question is from Peter. Peter! Hey, Russell. How are you? Hey, Peter Nieves, the IP mentor. Good to see you. You too. So just really quick background. So content creators need to have copyright, trademark and AI law knowledge. It's mandatory for them to have like maximum financial gain and minimize their legal vulnerability. Right.

There were no trainings in this area. So what I did was I took 25 years of experience and business savvy and being a content creator to create a three day course called the content creators legal boot camp. And all this training is provided without, get this, no legal fees, right? That's the beauty of it is that they obtain the business savvy without the legal fees. Now, this is what I've run into. People want this training. However, I can't obviously run this thing every single week because I run my own law firm, and at the same time, I build an education institution. So here's a question.

The training I've been doing like once a month to once every other month. But I created an online course, which is basically the recordings, right, with some handouts, which are like real life application things. How do you stop people from stealing your content? How do you use AI the right way and not run into problems? All that. Is there a way to create a funnel that actually gives somebody the opportunity to sign up for something live, but at the same time, if they don't have time for the live training to take the recording, is there a way to do that where it's not competing with each other?

Because I have the offer on the recording, and I also have the offer live. But with live, there's VIP, and everybody wants to ask me live questions. What do you think the best? And I love doing this. So what do you think, brother? I think you run both plays. So we do this right now. I shared this two days ago with the VIP.

Anyway, so especially with paid ads, like when you're buying ads, it's really hard sometimes. If you have a live presentation happening on Thursday and you're buying ads, it takes a while to get there. So if you have an auto webinar version, what we do a lot of times it's like someone registered and they get the live update the recorded version right away right and so like that way from the from the buying the ad them clicking and watching it like the windows as short as possible we try to make some money off it but then like when we do a live when we take that list of people who saw the recording right hey i'm gonna go live on this one come hang out and push all that to live so you're kind of using both and someone watches the presentation twice that's totally okay um again i would think the average do you have them both in the same

funnel or you keep them in separate funnels i would probably drive traffic to the auto webinar first and then every time i decided to live send emails to that to everyone registered to the thing over there you got it appreciate you yo i know barry i know pedro so just we all love you man so hey there's a bird on your shoulder too. I don't know if you knew that. This is Autumn. This is Autumn. She's absolutely awesome. So she's kind of like my study buddy keeps me going in life, you know? So I'll let her go back to her spot. She goes over there. Life is good. Appreciate your help, man.

Peter, you're awesome. Peter's a pirate. This is amazing. Oh, wow. That was one of the most amazing things I've seen. All right. Brent, contain yourself. Let's bring on our next question. Okay. Next up is JJ. JJ, how are you?

I'm from Australia. Good day, Nate. I'm from Hawaii, guys. Good morning. Hawaii. Sorry, Hawaii. I'm a brand-new Prime mover. I went into the product, and it's so awesome.

There's so much value there. So I appreciate that. I've been in the industry for a little while, but I consider myself a beginner. And I'm in another school community and there's a lot of retirees. And for me, I want to basically earn a supplemental income like a lot of other retirees. So how would I actually could they got the product, they got the landing page, but everybody's looking for traffic. How would I actually use this platform to help these people? Because nothing's happening inside that community.

All right. As far as sales. Yeah. So the question is, how do you start getting more traffic is that yeah at least look at different ways because the ways we're doing it as far as trying to get content out there content out there but maybe i just want to give them another option yeah well good yeah a couple good news number one since you became joined the primary foundation uh the we have this cool group that's called conversation domination which is our traffic training portal right and so excuse me as of right now there's a whole bunch of

really cool trainings that are in there right now and we go through paid stuff free stuff organic so there's a lot of ways to drive traffic it's the biggest problem traffic there's so many ways to do it people are overwhelmed like i don't know what to do but you can go in there and start going through that stuff start learning different ways but um we have a couple amazing like someone who's really good at free traffic named rachel miller who's gonna be coming in like doing weekly trainings they're focusing on the free stuff and we got john parks my team who runs our paid ads coming doing paid ads so we're gonna be doing a lot of both of those we have social people coming in so it's going to be like this community where you can learn a ton of ways to get traffic and the biggest key is not getting overwhelmed but it's like it's kind of

going through all of them figure out what one you gravitate towards and then doubling down right like eric thay who spoke the other day like he doubled down on uh shorts and he loves it and He's not getting overwhelmed, but it's like it's kind of going through all of them to figure out what one you gravitate towards and then doubling down. Right? Like Eric Thane, who spoke the other day, he doubled down on shorts, and he loves it, and that's his obsession, and he gets tons of traffic from that. Other people, it's like I don't want to ever do anything short. I want to do paid ads. So it's just kind of figuring out the thing that you or your audience kind of gravitates towards and then really focusing. And so the goal with Conversation Domination is showing all the platforms and you picking where to go and then diving deep on it. Um, and just, and then learning and going through, going through mastery. Cause again, traffic's usually the hardest part of the equation for most people, but when you understand it's like the easiest part, there's, there's,

there's so much traffic. It's just understanding the nuances of each platform and how to use them. And we do that. Then it becomes really easy. And I will work with Chris to build my perfect webinar. I'm ready, JJ. Let's do it. Thanks for your question. Awesome. All right, Brent, who do we have next? All right, next up is Hamza Ahmed.

All right, Hamza, how are you? I'm good. Hi, Russell. I've developed a six-week parenting program called the Parent Maker Method that helps parents transform their family dynamics and become more confident and calm parents. I'm planning to use the perfect webinar format, but I'm struggling to identify the one thing and the three secrets for my audience. And my target audience are for parents who are feeling overwhelmed, dealing with constant conflicts with their partner or with their children, and wanting to improve their relationship with their children. Given this context, how would you recommend I approach defining the one thing and the three secrets for my parenting for um focus webinar and like

how would you quantify the problem as well very cool um this is interesting i have a stephanie of blake who's my inner circle uh has is working on a similar program she has the podcast called the powerful parenting podcast so watching i don't know if you've seen her but like funnel hacking or watch here she's you're probably cross promote each other like she's been working on the She has a podcast called The Powerful Parenting Podcast. So watching, I don't know if you've seen her, but like Funnel Hacker, watch her. She's, you can probably cross promote each other. Like she's been working on the same kind of concept for a long time. But I think a big part of it is if it was me, I'd be, I'd be going to interview a lot of parents because it's the, it's the obviously common pain.

I think 99.9% of parents are going through it or dealing with it. Like I'm dealing with it. I'm sure you're doing like, we all, we all struggle with that. So it's just going and asking some people and getting some feedback. For me, it's like when I'm trying to create an offer, I'm listening as much as possible. I'm going to the community. I'm asking questions. I'm doing stuff to see what people, like how they phrase things, like what they're struggling with.

I want to get their pain points. Anytime you look at a good copy, I can't remember which, one of my favorite copywriters, I can't remember which one of my, one of my favorite copywriters cameras in right now, tough head. But he said like the good copy is like figuring out how to enter the conversation is already happening in your prospects mind. So it's like by asking the questions, you start figuring that out. And for me, that's where these, these ahas actually start coming from. Like a big reason why I do Q and A's like this, like, yes, it's fun. This is exhausting, but I'm hearing you guys ask the questions in the way that you would ask them, not the way that I would phrase them. And it gives me ideas for how I'd structure a video or this or that, right? It's all based on how you ask the question, not how I would answer the question.

Does that make sense? And so that'd be my first goal for you, just really start talking to a lot of people. And that's where those ideas will start bubbling up. You know? Yeah. I appreciate it. Thanks, Tom. It's a great question.

All right. Who do we have next brent all right john gunsel you're up john welcome out what question you have there we go now we're unmuted hey russell my wife and i have been with you since 2016 i'm a certified funnel builder and i think i've read every book you've ever written i'm pretty sure well thank you yeah yeah quick big picture here we created a five thousand dollar online course that teaches working parents how to discover their purpose and create a $2,000 offer around it so they can work from home and spend time raising their kids. So here's the question. What would you say to get cold traffic hooked on the value of finding their purpose?

So they're hungry to buy our front-end offer, which our $47 master purpose secrets program. Very cool. Um, so what's interesting is like the people I know out in the world, there's people that are very purpose driven and people have no idea, right? Like definitely divide. And the people that are purpose driven, they're very, very passionate. Typically these people, like they want to write their own book. They want to like, like those are like the things, you know? And so for me, it's like, I would be, I'd be looking like their aspirational hopes, the things that they're looking for. Right. Like, um, and trying to speak into that. Right. So, um, does that make sense? Like, uh, um, it's, it's, it's, it's, it's also like finding, finding the people that have done that before telling the stories. It's, I mean, there's a ton of ways you could do it, but it's also like finding the people that have done that before telling the stories.

I mean, there's a ton of ways you could do it, but it's really like showing the end result that people have done it, right? So finding someone who is just like them, showing someone who had that same experience, and then that person found the voice. So I'm sure you have a ton of clients who have gone through this process already, and it's capturing those things and telling it. So for example, right now, we have one of our video teams are on location right now, traveling around. They're in California hitting a bunch of people's houses who are literally just ClickFunnels members

who struggled, who did the thing, who now are here. And so it's like we're just capturing that story so we can tell the story, capturing the story so we can tell the story. Do you guys capture a lot of those stories yet? Do you have those in a way? Yeah. Yeah, we have. We've put about 60 people through the program so far.

It's been great. It's 100% success rate, so they're big stories. But it's all big one-to-one selling. It's not one-to-many, so that's why getting people with cold traffic for purpose, I mean, I'm not even sure if that's where to go or if it should be like I should lead with something else and then spend more time developing purpose. No, I think it's showing that thing. Look how this person, look how so-, it's in the language patterns, right?

So look how this, look how so-and-so who was a school teacher who was da-da-da-da was able to take her purpose and then turn it into an income and give her the purpose and the time freedom. Like, here's so-and-so who went out and said, tell me that story. Like, anyone want to learn how to do this? Join my free web class to show the passion, the profit, da-da-da, you know, whatever that is. But it's taking all those success stories and just framing them in the right way where

people see the before and the after. And then there's a teacher one targeting teachers. If there's someone who was a dentist, like targeting – it's just going to the avatars that you have and like drilling deep into each of those different segments with the case study stories you have. Like case study into webinar, then into – got it. There you go. You're awesome, man. We love your hustle. That's perfect.

Great seeing you guys again. Thanks, buddy. You too. I saw an aha, man. We love your hustle. That's perfect. Great seeing you guys again. Thanks, buddy. You too. I saw an aha moment too. I love it when you can see them. Sometimes in person you don't see it, right? Or, I mean, you do see it, but virtually when you have them up here and they're like, oh, yeah, that's it.

I saw it happen. Got it. Got it. I love that. All right. Let's keep going. By the way, how many of you have at least one ha-ha in the last hour and 34 minutes? We go live.

If you had one, wave your hands or type in aha so I can see it make me feel good about myself cool let's get some ahas going oh there they come that's awesome all the ahas all right brand who else we have cool our next question is from emory emory let's have your question hey how are you awesome awesome i'm so addicted to sales just like uh that's like rus It's like a support group. In fact, I'm thinking here's a manuscript that you'd be interested in. Oh, all right. I love it. Anyway, my business is we make controls for refrigeration, and we save typically 30%, 40% energy.

And most people don't know that about 30% to 40% of all the food that's made never makes it to the market because it spoils or whatever. So our control systems save energy, monitor people's stuff. And we've been doing this for 30 years. We've probably retrofitted 50,000 systems, probably over $200 million worth of work. So what I'm trying to do now is figure out how do I use your technology? I've never used funnels. I'm fairly new, never read any of your books yet. But I want to know if I could take this, take our know-how and expertise

and offer it as a course or a training, almost like a franchise, and say, hey, for $50,000, we'll show you how we do what we do. Would you like to have a business that can do what we do? It's in demand. And 30%, 40% energy to save is huge. Utility companies pick up. Who's the ultimate buyer? Is this like grocery stores or?

No, you want us to make a business. No, it's mostly anywhere from Dunkin' Donuts on up to huge warehouses. Okay, so that's who they'd be selling to. Yeah, so it could be $5,000. It could be $1.2 million. Cool. So what I would do is I would make a webinar presentation that's like the easy side hustle, the side hustle we figured out. They'll sell over $200 million worth of these things in the last 10 years and how you can replace your current income with a, you know, blah, blah, blah.

I understand. Yeah. I get it, but I'm just thinking of the quick way to get it out there because there's a lot of people who want to do what we do, but we figured it out. We're experts. That's the thing. Like I'd create a webinar pitching it and then, yeah, I mean, you can sell a lot of things.

It could be a $50,000 franchise. It could be a $10,000 licensing deal. It could be a $1 things it could be it could be a 50 000 our franchise it could be a 10 000 licensing deal could be a thousand our course or it could be all three of them right but we make the product and we get a recurring revenue as well yeah because every everybody looks at their stuff on the server yeah yeah i'd be looking at building an army of sales people out there i'd create a business opportunity and see if i get 10 000 people out there selling door-to-door for me if i if you're money every unit and they're recurring, I'd build an army of people. So I'd create a really good business opportunity, and that would be killer, man. Okay.

Thanks, Emery. Great questions. I love some of these out-of-the-box ones, right? They're awesome. By the way, for most of you guys' businesses, this is like Dan Kennedy. If you ever read – in fact, all you guys who upgraded, it's sellingonline.com. Just so you know, in the alchemy training course, we've got five unreleased Dan Kennedy books in there right now. One of them is called Selling Opportunity.

It's all about how to take what you do and turning it into an opportunity or a business opportunity. And so just as a thought, a lot of times, a lot of your guys' level 10 opportunities, I talked about a little bit. A lot of times you guys, for example, Annie Grace teaches people how to overcome alcohol addiction which is great she makes i think six seven million dollars a year teaching that but then she created a business opportunity like you can become certified to teach her stuff as people and she makes another you know multi-seven figures uh turning what she does into a business opportunity where other people can take her message out to the world and sell it too so like like for all you guys like a lot of times level 10 opportunities like mastering one thing

and then turning it into a business opportunity later, which then becomes the thing that, you know, for me, I built funnels for myself for a long time

and then I turned that into a business opportunity where you guys can all build funnels for you and like, that's the blows. Yeah. So anyway,

just a thought. I have an idea. Let's do one more and let's do a five minute dance party to stretch it out because we've been going for almost two hours and like,

is that cool? One more and then we'll do a dance party. One more, Brett. Who we got? Cool. We got Timmy is up next. Timmy, you're live.

Hey. What question do you have? I'm a bit surprised by the way it's me there. So let's bring my question up. There we go. So I'm setting up a funnel for physical products and it's a one-off purchase. So it's not a natural continuous kind of purchase and so forth. How would you add upsells and downsells, et cetera, to increase the

customer lifetime value in such a funnel? What's the product? It's a palm cooling device that massively improves your performance from a gym perspective. Our target customers are gym goers who want to increase their performance, both muscle building and strength. Very cool. Okay. So for me, I'm always looking at like, who's the end customer for this?

If they buy this, what else would they buy? Right. So I'd be looking at like, if it was me, I'd be like gym people like supplements, jump gym people. Like, like, you know, you know know there's a thousand products that people like so that's what i'd be

doing is just like if they buy this what's the next logical thing they may want um or even surveying them like coming in like the people are buying your unique product and it's like hey like on the on the thank you page it could almost be as simple as just like hey are you looking like as a gym owner are you looking for supplements you're looking like asking what they're looking for um because a lot of people like they gym like hardcore gym people know the supplements they're taking like that may be harder so but other people might be really easy and it's almost kind of segmenting and like and then from there be like cool uh here's the supplement we recommend to go with this or here's the training program that goes so here's the physical here's the wrist straps to go with it or the bfr bands

or whatever the next the next logical thing might be. You know what I mean? And then you would kind of like, because obviously we don't have those products. So you would, I would go and sort, you would go and source those products somewhere or how would you do that? For sure. Yeah. And if you're using ClickFunnels, ClickFunnels 2.0, we just did an integration with Zendrop and they, their dropshipping company has over a million, like a million and a half products in the product line. So you can go into there and literally type in gym equipment it'll show you

everything the product line and you just plug it into your funnels and it automatically when the order hits it dings them and ships it out for you which is a really cool thing in click funnels now yeah all right cool and that works in the uk as well where my location is uh not yes not all the products so there's something like I just ship U.S., some that I ship worldwide. So it's just depending on it. They've sourced them with like every manufacturer you can dream of. It's – anyway, we haven't even told people about it yet. Like it's insane, but it's all in there if you search for the Zendrop.

Zendrop. Zendrop. Yeah. Anyway. Yeah. Great, man. Cheers, man. Thank you very much for that.

Thank you. Awesome. Thanks, Timmy. Miles, what do we got? You guys keep switching up on me. We had Brent. We had Miles. Miles, who do we got? You guys keep switching up on me. We had Brent. We had Miles. Miles, who do we got?

Well, we're back to the best. All right. So we have Michael Fomkin, and I believe Alicia as well. I don't see Michael, but hey, there they are. Oh, hey, what's up? Check out that award. There's Michael. Great to see you again.

What questions do you guys have? They have the monkeys. Thank you so much for today, Russell. We have learned so much. We absolutely loved it. And every single question, every answer, you've given tremendous value. So thank you, thank you, thank you. Okay, I wrote down the

question because I still get nervous talking to you. You are over 10x. I still get nervous. Okay, Russell, with all the responsibilities and projects you manage daily, I'm curious, how do you structure your day to maintain such a high level of productivity and focus? Ooh, great question. I'm starting to show more and more of it on Instagram and stuff like that just because, yeah, so I'm showing more of it. But for me, I have to wake up early,

even though my kids stay up late at night. So I don't, yeah, so I'm up early because it's the best time for me to think and to focus and get some of those at night. So I don't, yeah, so I'm up early because it's best time for me to think and to focus and get like some of those things done, you know, so I try to write in the mornings. I try to work out in the mornings and those kinds of things to kind of set the tone right. And then from there, I, you know, my kids back in school, the finally,

as of two days ago, woo, back in school. So I try to be present with my kids like during that winter from like seven, from like seven till eight is when my kids are getting ready for school. So I shut everything off. So I go from like 5 to 7 is my time for either working out or writing. Quiet time. 7 to 8, hanging out with the kids, getting out the door to school, hanging out, trying to be the annoying cool dad.

And then from there, traditionally what I do is I actually have two offices. One office is just mine. And so I go from there to that office. And for me, that's my time where I go. Traditionally, I read usually like scripture stuff. So I read scripture by myself. And then a lot of times I'll write. I'll work in there.

And I'll work there for a couple hours, try to get like quiet time in just Russell working zone. And then after that, it's maybe like 10, 10, 10, 30, 11 o'clock. Then somebody get up and I walk to the other offices where all my staff and team are. And that's when we start getting into, um, all this stuff like meetings and questions and, you know, writing presentations and doing presentations and stuff like that. So in a perfect day, that's what it looks like. And then usually five 36, I head home and then I try to like shut everything else off and be super present dad slash husband for the rest of the night as much as, as much as possible. And then that's kind of, that's the perfect situation, right? So I try to block out my time and then whenever I'm situation I'm in,

I try to be as hundred percent present in that moment as possible. Cause I think the reason why most people don't get stuff done is that like they're in two places at once or three places in once and that's why they don't ever actually succeed. So, um, I'm not perfect at it against my wife. I'm not perfect, but I, my goal is always a hundred percent presence with whoever I am. Like right now I'm trying to be a hundred percent with you guys. I'm not talking to my wife or my kid. All the other things. Like when I'm there, I'm there. When I'm here, I'm here.

And that's been the core things. We should have a whole like longer podcast on it. People ask me stuff like that a lot. Yeah, that's awesome. Thank you. Thank you. Great seeing you guys again. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study,

and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your

funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly,

especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. Uh, I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's

important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, normally this assessment, you can go to working genius.com and there's two G's in the middle, working genius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two G's working genius,

two G's in the middle, working genius.com, and then use promo code secrets S E C R E T S at checkout. You get 25% off, uh, but then G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well.

So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. All right, what else do we got?

All right, up next, we have Anise H. Anise, welcome out. What questions do you have? Hi, thank you. So grateful to be here. Yeah, Russell, a quick background. Exactly that question before is actually the offer that I wanted to ask you about. I started a collaboration with a spiritual coach who has coached high-level entrepreneurs,

at least music artists and high achievers. He worked at the highest level in the music industry as a music producer for years himself and highly successful people often need to implement a spiritual dimension. You talked a bit about that, praying and saints, like, into their life to maintain the best level of themselves or even the next level. And he developed his own unique framework, blending modern psychology, neuroscience, ancient wisdom, shamanism, and spiritual principles. So in EZ, sometimes we model a lot of times when success comes. We face new challenges that we're not prepared for, and then we model the tactics of the outside successes of others,

but we don't model the inside. And so the framework is about the inside, how we get that to align with it itself. So how do we make the outer success match the inner success? That's what he specializes in. And now we want to make this unique framework available to our target audience at scale. Question, how would you summarize this offer in an ad to target the winners of the Two Comic Club and Two Comic Club X award?

Thank you so much. That's a lot. I think, wow, first off, that's awesome. Second off, the thing you nailed on was like a lot of people model external success, yet they're – maybe they're miserable inside or they feel empty inside. What they're missing is the internal success they should be modeling because that's the actual – the bottom of the iceberg. You know what I mean? I think that's what I started leaning toward and saying – and like showing different people like if you're modeling Elon Musk doing dah, dah, dah, dah, you're going to be miserable. Like, or he's probably not a good example, but whoever was like finding people who are whole complete people and being like,

these are the, you know, you can follow this, which is good. But the reason why he's had this is because of this foundation that everyone's missing. Right. And kind of showing,

showing people that, that are, um, that are like that people look up to someone who's got both sides of it figured out. Um, that's probably how I start targeting that. Cause yeah,

funnel hacking the inside, not the, the inner game not just the the outer game that's fascinating hook actually yes like i totally appreciate that like do you have like a quick how how you can do you always talk about easy language it's obviously not an easy topic how you could put that in like a quick ad or headline to target that audience that's looking for that. Have you funnel hacked somebody or have you modeled somebody, somebody's external something and while achieving their same success, maybe even achieve their same results, but fell empty inside. It's because you actually didn't model the, the most important part, uh, which is the internal. And, um, and we have a framework to walk you through the internal, uh, modeling. So you can actually

some version, I don't know, some version like that. Um, cause yeah, I wouldn't go deep into all the different elements and the things like that until you get to the webinar. This would be more just like if you're modeling somebody and you're left feeling empty, it's because you're not modeling the right things. There's something different inside that most people are missing. It's the bottom of the iceberg, not the tip of the iceberg when you model this. That's how you have actual success, actual happiness, actual fulfillment when you do that. And you would put that in an ad or in a webinar as well? Like, what do you think is the best way to reach the people?

It becomes a core message. Use it over and over and over again. Use it in your Instagram, in your stories, in your landing page, in your ads, in your registration page, in the thing. Like, yeah, if you notice my beats, the many things I have, like they're weaved into everything over and over and over and over. Like, keep telling the same story. Keep ringing the same bell.

And that's a great question. These questions. Thank you so much. Awesome question. These questions are a lot of times really in depth, but that's, what's so cool about this offer, right? Is we can then dive into these specific questions and that's what this process does. Like over six different modules, we have question and answer. We have show and tells coaching where we can dive into that and figure out what that hook is. Like, what is your curiosity headline? What are the three secrets you can share? And obviously going to the offer and doing that, like that's where we dive in

further to do it for sure. It's sellingonline.com slash go, right? Yeah. Okay. Who do we got next, Miles? All right. This next individual didn't want to turn on their camera. So I'm going to go ahead and read their question for them. This is AJ Tang. And he says, given my diverse interests and ventures across book publishing, YouTube, Instagram, course creation, and real estate investing, how can I strategically niche down to focus on the most impactful area while avoiding FOMO on other potentially profitable opportunities? And then the second part is that is what framework or criteria would you recommend for making this decision without compromising growth in the long term? Sounds like someone like me who's got severe ADD.

So welcome to my brain. I understand you completely. So the question like that, he has offers in YouTube books, things like that, or he's learning all those things? Interest in ventures across those different platforms. So book publishing, YouTube, Instagram, course creation. Okay. So what I would look at is like each of those is like a big market, right? So it's like I like real estate investing. I like book publishing youtube instagram course creation okay so i would do i would look at is like each of those is like a big market right so it's like i like real estate investing i like book publishing

i like courses and stuff like that and like a lot of times when you if you're trying for a unique opportunity or your niche or your thing that's different it's not so much like picking a thing it's picking two separate things and combining them right does that make sense so it's like i could do internet marketing or i could like a market to dentists or teach dentists how to do marketing. If I combine those things together or funnels, right? Funnels is a big market. Now we created a huge segment last decade. And then over here, you've got dentists and then you plug the other side funnels for dentists. Like that'll blow. That's a unique offer because you're taking two different things. So you can take like real estate investors and

courses and like how real estate investors can make courses and boom, that becomes like a new opportunity. But if it's just real estate, you're coming in with 8 like how real estate investors can make courses. Boom, that becomes like a new opportunity. But if it's just real estate, you're coming in with 8 billion other real estate groups, just courses, 8 billion other course people. But the combination of the two is what makes a unique opportunity, right? It's blending two different markets into one. And so it's like biohacking and entrepreneurship. Like, boom, you plug those together.

Or like it's picking two things you're interested in and weaving them together. So if I was creating a new offer, that's what I'd be looking at. It's like, hey, the dream client, who do I want? I'm combining things. You may even notice, by the way, my new position is prime mover, right? What's a prime mover? Like prime mover is someone who's doing, you know, business entrepreneurship, but you will see over the next months and weeks as I'm developing this character and this tribe and this, this, this identity with people,

the prime movers aren't just that, like prime movers are into health. They're into biohacking. They're doing these other types of things, right? And so I'm combining different things together, right? And so you'll notice me doing more and more of that as I'm bringing different conversations into this community over time. But it's the combination of two markets, two or three markets that makes it a unique offer. So sometimes that's how you create the new opportunities by combining things. So that's a killer answer. And I've watched you go through that, right?

Try to find out how to niche down on those certain things and then combine them. I think is awesome. All right, cool. Miles, who else we got? All right. Up next we have Joe Pomeroy. Joe, good to have you. What's your question? Hey Russell. So my mantra is save the family, save the world. I'm on a mission to impact more families, and my audience is made up of entrepreneurs. So when you started your business, how did you manage the Family Business Balancing Act? Was there anything you wish you knew then that you know now? Ooh, great question. A couple of things to note is like, and I've noticed this with entrepreneur families in my community.

There's different types, right? Like some people, it's the husband and wife are doing the business together, they're like that's the way it works with my wife my wife is not involved in business at all she doesn't understand it she doesn't like it she just wants to be a mom and so like it's very separate which causes and all of them have different pros and cons like i see my friends who like husband wife are together it's like that's so cool but then like they're also each other's throats because they're together all day long right and then the other way or it's like i wish my wife would like come and be on stage with me because that'd be so cool people over here but she's like i don't want to be on stage.

Um, you know, but there's always, there's always like pros and cons of each one. And I think for me, like it was, it was hard. Cause I thought I was, I thought we were broken or there was something wrong with us. I saw other people and things like that. I would love to see like, even like there's different categories, like almost like personality tests. Like there's like the, the deed, I understand these different categories and you see like, where do I fit? And then based on where I fit,

like what are the things I need to know? Like the opportunities and the weaknesses, both of those kinds of things. I think for me, that would have been super helpful because it took me a decade or so, my wife and I, before we finally came to the thing, I'm like, oh, like you don't care about, like it was like a weird thing,

but like, and me, okay with that. I'm like, oh, that's actually really cool. And there's really good positives because that, and I can avoid the pitfalls because I'm aware of those, but it took us a decade to figure those things out. You know what I mean? I think you create some kind of framework that showed those things and the, the pros and cons of each level and gave like,

here's the strengths. Yeah. But here's the things you should be careful of, you know, because they get people that are working together 24 hours a day. Like they've got to find separation or else they're going to kill each other. Right. And I see that all the time.

So anyway, does that help at all? Yeah, I love that. I mean, I specifically, I'll take business principles that people already know and understand and I help them translate to succeed at home. And I've never thought of it, the idea of being able to do the different categories, the different personality types. So I think that's an awesome angle and that actually creates a great email magnet to go into the webinar. So I love that. Thank you. Yeah. Awesome. Personality tests on the front end are like

the greatest ways to drive traffic too. Yeah. Everybody's totally different, right? Yeah. But that's what I love too. Like McCall, for example, like don't try to be somebody else, like figure out how to be the best version of yourself too. That all ties in. That's awesome. Okay. Miles, who else we got? All right. Next up we we have Rianne Strick. Hi, Rianne. How are you? Hey. Very good. Yay. Thank you. What questions do you have? I've been building brands globally for over 20 years in the corporate world, and I quit. I want to help entrepreneurs and founders. But honestly, I'm so terrible at building my own, and I want to talk to you about resistance and how to cross the threshold. Very cool.

All sorts of things from you. That's awesome. Tell me what the secret is. How does resistance show up for you? When or how or what is it that keeps you back, do you think? So I've been abused in my past and stalked for years. So I can build marvelous brands because I think that everyone is worth their own brands. I just don't want to show mine.

Oh, gotcha. Man, I don't know the best way to answer that specifically. I'd be looking at – a lot of times it's hard for us to see our own things, right? Even I think about this, like I'm a business consultant for thousands of people. I get to look at people's business, give ideas. A lot of times like my own, I'm like, what do I do? I'm so stuck. You know what I mean? Um, do you have other people on your team around you who believe in you, who you could, could be the people that help push you? Cause sometimes it's harder to believe in ourselves, but it's like, man, if we have the right people around us they can help help us believe in

ourselves more so you know i mean do you have a team or is it just you right now so i'm a solopreneur but i created my own mastermind but uh usually for people i know and trust and so it's a free type of thing okay um i would say you need to surround yourself with some people who, who understand how, how great you are, who understand your, your worth and your, like, what you're capable of. Um, because obviously you're doing it and other people see that. It's like, how do you get those people into your corner? Like any of you set up an accountability group, these guys, these people who ever made us a mastermind group, maybe someone different, but just say like, this is my goal. This is my vision. This is where I'm struggling at. I need, I need someone to hold

me accountable. I need somebody to work with me. I need somebody to like, to help fuel me and feel like the, the belief in myself. Like for me, um, I use Voxer for all my communications. And so for the last decade and a half, everyone boxes me, all my coaching clients and stuff. And so, um, when someone sends me like feedback, that's positive, there's a star button that stars it. So the days I wake up where I'm like depressed or can't do it, I don't believe in myself or whatever, I go back and I just listen to those messages. And I listen for 15 minutes or so and I'm like, oh, I'm amazing. I'm ready to rock and roll and go again.

But I have to resell myself on this all the time as well. And so I think it's like you need to get that support group around you who can help you realize who you are, help you step into that. And as you start doing it more so, it'll start becoming more real for you. And the resistance doesn't necessarily get easier, but you find a spot where it's easier to break through that more consistently because you know your value, you know your worth. But it takes energy and concentrated effort for anybody to keep that happening. Does that make sense? Yes. So I don't know. I wish I was saying that. Go ahead. Support group, make it real. Yeah.

Yeah, that's great. Another thing you talk about too, and I don't mean to go, but I think a lot of people need to hear this too, is your why, right? And your definite purpose. And you could take forever on that, but you've had so many incredible people that have been that person for you and finding somebody, Dave Woodward, like for example, oh my gosh, was so amazing at that. And finding somebody who can be that, you know, you talk about Frodo, right? The Samwise Gamgee, right? That can help you go achieve this thing is massive.

Great question. Awesome. We could spend forever on that one. Myles, who we got next? All right. Up next, we have Consta O. Consta, hello. What's your question for Russell?

What's up? So the question I want to start this conversation with is, what is the top one insight you have got from Napoleon Hill that helps me to succeed as a mindset coach to help individuals activate their full potential in order for us all to create a better future collectively very cool great question um so i love napoleon hill i think i'm gonna give if you okay i got two things my two favorite things napoleon hill number one is just the focus on a definite purpose huge for me number two if you're okay, I got two things. My two favorite things in pole heel. Number one is just the focus on a definite purpose.

Huge for me. Number two, if you've read out when the devil, there's a whole section called drifting with the devil. And like that, that concept of drifting made, um, it made like the times that I don't go into my calling and made it real and gave me a thing to think about. Like, I'm like, I can tell when I'm like, I'm drifting right now. That phrase, that concept. And I'm just like, why am I drifting? What's the reason? And like the book goes through the reasons of what he's doing and why is he, why he's doing it.

And so it gave me awareness of the times where I'm drifting in my life to be able to call it out and be aware of it. And then to refocus back on my definite purpose. And so for me, it's like, it's this yin yang of like, you know, the laws of success are all about, here's the things you to be successful. And then out with the devil is like, here's all the things that the devil is doing to keep you from being successful. I think that yin yang between like, you know, the laws of success are all about, here's the things you need to be successful. And then out with the devil is like, here's all the things that the devil is doing to keep you from being successful. I think that yin yang between like, I don't want to drift. Here's my definite purpose. Like that, that for me is the most valuable thing I got from Napoleon Hill because now it's giving me like, it's giving me, um, a focal point. And it's also giving me something to be aware of, uh, to like, like to, to keep away from, right? Like don't go this

direction because this is what's going to happen to me and just that yin yang and knowing and being aware of both of them so i don't know that's for me those are the biggest things thank you yeah i have uh listened to that book so yeah i have to do it again and yeah a question related to this is that uh how to get my message to basically all the whole world how How would you, uh, yeah. What is your tip? It's start talking, man. It's publishing every single day, picking a platform you love this Instagram, you pick a platform, start publishing. If it's a podcast, pick a platform, start publishing, start publishing and making consistency. I tell everyone, I'm like, if you publish every single day for a year, your financial problems will go away because two things

will happen. Number one, you'll find your voice. And number two, your audience will have a chance to find you. And if you're doing that consistently, that's the key. And so that's why I'd commit to you, man. If I was like, make a commitment, I'm going to do it. Pick a platform and just run and just keep doing it. And it'll take a little while. Like Eric Thain showed that.

It was like, nothing, nothing, nothing, nothing. I was like, boom, it pops. Like the algorithms are all based on rewarding people for consistency. And so those are consistent to the ones who win. So I hope that helps. Great question. Consta. Thank you.

Thank you a lot. All right, miles. What else we got? Let's keep going. All right. Up next. We have Michael E. Parker,

Michael E. Parker. Good to see you. What question do you have for Russell? Hello, Russell. I'm a, I met you on a yacht.

I'm actually about two years into Myron Golden's Inner Circle VIP group. Yep. And I'm also two comma club X program trying to implement the linchpin. And that kind of brings my question. So I have a company called URCO with software and coaching that has membership tiers and an affiliate program. And then I've got the Myron Golden approach of more doing paid challenges, the Grow My Business Challenge. I've had about a 20% conversion, selling about a $24,000 premium program.

So I made hundreds of thousands of dollars, but I know the linchpin and the continuity is my bigger plan. That to me is what can cause me to build, you know, 10, 20, even a hundred million dollar business down through the years. So in using webinars to build audience and to bring traffic to either of these sides of what I do,

how do you organize the strategy and focus on where to put the attention? When you got the linchpin, which is the end all be all to me, and you got this other thing that can generate cash quickly. How do you balance all that with all the products and brands you have? Any help there? Yeah, it's a great question.

So for me, it's always, it's coming back to like getting a clear, a clear focus on what your actual business is, right? Because just because you make revenue doesn't mean it needs your business, right? For me, ClickFunnels is the business, it's the continuity, it's the thing, right? So we know that's the point. So all the events, like, while they're good paydays,

they're cash driven, like, the core purpose of those events are to get people in the continuity, right? So if you go on through the linchpin, you know, it's like, they're registered, they're getting the MIF key and pushing the thing, you know? And so everything leads back to there, but we're still doing the events, get the big paydays.

And the events are great because it builds connection, builds community, builds all the different things. So people stick longer with you. They stick longer on the continuity because of it. All those things rise up because of the events as well. And so weaving two things together is the key. So the question is how do I manage it all or the question is just kind of how do you structure it? I want to make sure I understand that. The question is my focus because I can do more webinars that blow up the continuity and linchpin the events to go to that. And then there's specific webinars just trying to get people to these paid challenges. But sometime

they're at war with each other in terms of my focus and how I show up in the marketplace. Yeah. Can you do both where like, so imagine if you just tweak the model a little bit. So you do these webinars, and you always on the thank you page of the webinar push to the continuity. But then instead of selling more continuity on the back end, just sell the high ticket thing on the back end. So it's kind of a hybrid of the linchpin.

That way, every webinar you do is putting me in continuity, and every webinar is pushing people into the high ticket. That's probably what I would do. That way, you kill two birds with one stone. You're not splitting. Yeah, doing two webinars. They're similar but way different but the same. You know what I mean?

Yeah, so taking the continuity and tying it in similar to the linchpin model for even the paid challenges. The webinar that leads to the paid challenges could offer continuity on their way to considering buying the paid challenge. And then one last thing, and this is a secret for everyone. If you want to see something cool, Tony Robbins does this the best I've seen so far. So he will do his entire challenge. They'll sell their $1,000 thing in the challenge. The challenge ends. And then seven days after the challenge ends, they call it their No Customer Left Behind campaign.

So then they send an email to everybody who didn't buy. They're like, hey, I hope you enjoyed the challenge. Obviously, you weren't able to move forward with this for whatever reason, but we don't want to leave you behind. So we have a really cool thing. It's called Tony Robbins inner circle. And if you go to Tony Robbins, inner circle.com, you can go sign up for his continuity program. It's 97 bucks a month to get a free Tony hat and blah, blah, blah. Right. And you guys can go see if you go to Tony Robbins, inner circle.com, you see the offer, but seven days after every challenge they do every event, they push people that continuity. And, um, last I spent a while, since I've seen the numbers. That's like a $10

million a year continuity program. It's just on the back end of the challenges for the unconverted buyers. So you just weave that into the back of your challenge. That way you have a continuity pass on the registration. You have a continuity pass a week after the challenge ends and you're getting two different shots to everybody to put them into the continuity. Awesome. Thank you. Down sale. Yep. Love it. Great question, question michael maximize your return on life by investing with rbc and do more of the things you want to do like this bye bye old tile hello new bathroom this oh wow is that a volcano and this And this. Personalized human support and a proven track record of performance.

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Wealthsimple. Built for possibilities. Visit wealthsimple.com slash possibilities. All right, Miles, let's keep the party going. All right. Up next, we have Guy Leroy. What's up, Guy? Hey. Hey, what's going on? How are you? All right. First, let me say thanks for, you know, putting everything out here on the stage. The question I have is I've been going down a rabbit hole of, you know, should I go this route or this route? Either do a webinar or just put out an e-book and so on and so forth. So I hired different people. I have a person that did the programming for me.

I did the videos, got everything in line. Then I paid a person to do ads. So we're about to run the ads. But my question really is, how do I fulfill after the ads are ran and people do come into the webinar? And let's say one person does purchase. What do you do as far as the fulfillment aspect? Like how do they get access to the thing they bought? Yes.

What do you think the easiest platform is to get the fulfillment out? ClickFunnels. So that's what I use. Well, ClickFunnels, yes. But is there anything else besides ClickFunnels that you attach to it or is it just ClickFunnels that you would recommend? It depends, yeah. I mean, most of our courses are just ClickFunnels, yes. But is there anything else besides ClickFunnels that you attach to it or is it just ClickFunnels that you would recommend? It depends, yeah. I mean most of our courses are just ClickFunnels. Someone buys, takes them to the Thank You page, they create an account into ClickFunnels.

ClickFunnels has a community aspect. So if you want to plug a community into it, it's good. Or like for this one, you can tell we're using school and connecting with the ClickFunnels membership site. So we have both those two things kind of plugged together. So it kind of depends how you want to structure it. But yeah, for the most part, I say ClickFunnels houses all of our membership sites, our courses, all that kind of stuff. It does a great job of that. And when someone buys it, it takes the Nike page, they can unlock it, and they get immediate access directly into that from there.

Gotcha. And the second question I have, to be quick, is do you recommend putting two offers online at the same webinar? Because there's some people that might be able to afford, let's call it a $14.97 offer, and another one can only accept like a $700 offer. Great question. Do you advise that or no? No. Anytime you do two offers on a webinar, I've only seen one person in the history of my last 20 years doing this who did it successfully. He's one of the best pitchmen I've ever seen. Everyone else he's tried has failed, including me. So what I would do is you lead with the higher one, and then after you do the urgency scarcity and you close it down,

then you follow up afterwards with like, hey, those who can buy, here's another version. It's less expensive. It doesn't have these three things, but you can do this instead. So you do them separately like that. But I'd always leave the high ticket one and then go to the other one afterwards. Got it. All right.

Thanks. Appreciate it. No worries. Thanks, guy. Great question. All to the other one afterwards. Got it. All right. Thanks. Appreciate it. No worries. Thanks. Yeah. Great question. All right, Miles,

who else we got? All right. Up next, we have Eliza Holt. Eliza. Welcome out. What do you got for Russell? Hi.

A question is that I'm wondering whether I should practice. I've had no experience with this at all. So whether I should just practice on something small and wacky before I do the thing I'm really interested in, which is I'd like to change the educational system to get people to think critically. And I have actually created a course like that. I had created it a long time ago when I was a grad student. And it was quite successful for that one course. Never did it again, but would love to. I kind of did it in other forms. So the question is, do I do a practice something wacky, which I want to do anyway, I think,

but it's not that critical to me, which is, how do you know that your dishes are really clean when you're washing your dishes? That's cool. And put in a little bit of a scientific bent in there. And I think that could be a lot of fun. And it also would save money because you can save on your water bill, save on soap expenses. Very cool.

And how do I start? Yeah. This is my feedback is I know when I first got started, my first offer was my potato gun offer, which was great because it gave me something to test on and try some things out. But I wasn't so like, this has to work or I'm screwed. It was just like I'm trying to test this thing out. But what was cool about it is I went through the whole process and I learned how to do everything from writing copy, building a funnel, creating order form.

And I did it and it made a little bit of money, but I learned the process. And then the next ones I was able to do were better. I think sometimes people, when they launch with their big passion project they're so stressed about, they'll spend two years writing a webinar because they don't want to mess it up because this means so much to them so i don't think there's anything wrong with you doing doing a version like that um as long as you don't spend six months doing it you know i mean right going through the process doing one quickly i don't know if you're in the the foundation program but going through spend six weeks create it get out there test it because you do it once the hardest time is the first time every time so you can do it put it out to launch it once it's like oh you know the bombs like i do the process i know how it works now i can go back and it's like, oh, it bombs. It's like, I did the process. I know how it all works.

Now I can go back, and it's – wait. The second time is infinity times easier. It gets better every single time. But I'm not against something like that for sure, especially if it gives you the reps to learn and practice the process and feel comfortable with all the steps. Thank you. Great question, Liza. I think what I take away from that too is just do it, right? Instead of wait, wait, and perfect it. It doesn't matter what it is.

Just do it because the process is what's going to get you success. It's not necessarily the product or service. Right. And I always assume that my, you know, I didn't think that I, we didn't have ClickFunnels. Right. So I did a thousand different webinars selling different things before we got to here. And if I would have waited till I had my ClickFunnels offer, I never would have got my ClickFunnels offer. Like the process of me doing it qualified me to be able to be ready for it when

it, when it showed up. That's a great answer. All right, Miles, who else we got? All right. Up next is someone who also doesn't want to turn their camera. Not a big deal. We have Gabriel Chevalard. I apologize if I mispronounced that, but he says, or she says, I'm a crypto trader and coach with seven years of experience on YouTube, where we emphasize honesty and high standards. Despite our commitment, we are struggling to grow our audience and stand out, especially against competitors who promise quick and easy results. How can we better demonstrate the real value of our approach, rebuild public trust, and attract more participants to our free and paid challenges while staying true to our message of hard work and realism?

Good one. I got an idea. So there's a guy in my inner circle groups. There's Edward Collins. He's awesome. And if you look at his Instagram, he does shorts. And he blew up, I think he started like five months, six months ago. And now he's got like a million and a half followers or something.

In fact, I did a podcast, a YouTube interview. So you go to my YouTube channel and you go find Edward Collins interviews, walk you through it. But what he does, he's a financial walking through it. But what he does, he's a financial trader and stuff. And so he does, we're talking to all these people doing scammy stuff he doesn't believe in. So all he does is react videos. We watch this person.

He's just like, Oh my gosh, this is illegal. This is why it's not bad. And like reacts to him. And then other ones, he's like, he shares something like that's Edward approved. And like everyone,

his whole audience, not by t-shirts, like Edward approved. They love it. And like, but like, that gives you the ability to call out people that are just shady. But those – for whatever reason, reaction videos go – like even my reaction videos

that get millions of views, they're the dumbest thing. They're the most easy thing. Like I sit down and I watch a video. I react to it and then they post it and we get 300,000 views. It's like of all the hard content we try to create, that's the easiest. So I would look at reacting to your competitors. It gives you a chance to be like this person's crazy this is awesome or this is actually legitimate but it makes you the authority in this space and like i said edward is now like the authority in his

market and he did it all through reacting like making fun of the bad guys complimenting good guys and then they all come back to him because he's the he is the authority now so i would look at that model as like a way to like stimulate growth and give the ability like to to nicely make fun of your competitors not being like they're scam artists instead just like uh according to blah blah blah this is actually legal or whatever the thing might be right so yeah and they could be short so they could be reels or whatever to drive to maybe more long yeah for sure especially if you do yeah i do i do short or uh what's called on youtube it's not shorts it's called i think it is short maybe it's short I don't even remember. You know what I'm talking about. That's a great question.

Especially when you get into the compliance stuff. Some people can't say that, so I love what Edwards is doing. Okay. Who else we got, Miles? Edwards is killing it. In fact, if you want to see him speak and talk on that topic more, he's actually speaking at Funnel Hacking Live. If you don't already have your tickets, Russell, where could you

go to buy that ticket? If you go to FunnelHackingLive.com, you sign up for $0 right now, you attend the entire event, you get all the strategies, plus Edward Collins' strategy teaching his Instagram thing for free.

And then after the event, if it's worth it, then you pay. FunnelHackingLive.com. You guys are getting this and making sense to you guys. Can you imagine what your life would be like having learned

directly from Edward Collins on the event as he is teaching us how to do this so you can model it and funnel hack it and use it inside your business today? What would it be like to have an extra 100,000, 20,000, a million views every video you put out? Can you imagine what it would be like?

Can you imagine what would happen to your following, your sales? Anyway. Come on. The master at work. All right, Miles, who we got next? Please take my money. All right. Next up, we have Lana Marsland. Lana, welcome out. What questions do you have for Russell? Oh, hi, guys. Am I muted? I'm here, yeah.

Thank you so much for doing it. I know it's worth so much than we paid for. I appreciate it so much. So my question, it goes like that. So I'm a startup and work in identifying my best offer and actually niche too. And I understand the importance of addressing limiting beliefs in the perfect webinars and going through alice an example was absolutely really amazing experience so could you share a simple list of different questions

at least some maybe couple three maybe to uncover prospects pain points so you know like when we're brainstorming these questions can help us to understand them better and then build the story and those secret one two three and then which would help also in crafting an effective story and pinpoint the most compelling offer for my audience gotcha so a couple things i mean i can give you some questions and stuff a lot of it is the getting to know your audience. Right. And so for me initially that my first pass is like myself, I think about myself. Okay.

What was Russell five years ago? Like what would have been the false belief I would have? Like, what was the thing? Like, well, like, why did I believe that? And what was the thing that helped me break through that? That's the first thing I'm thinking through. Then I go on and try to find some of my clients or my potential clients, people struggling with it. A lot of times I'm just like, I'm kind of like a spy.

Like I'll go into a Facebook group where I know people are dealing with this issue and I'll just go watch. I started looking like, what are they saying? How are they saying it? In fact, I remember, um, Caitlin Poland, uh, when they ran lady boss, they were killing it. I started asking me, how do you find all your hooks? She, they were so good at putting out hooks and secrets, all these things. And she's like, we don't write copy anymore. We go into our community and we watch what the women are talking about. And they literally give us the phrases that we just use. She's like, they're saying it. Like my job is not to be creative. It's to figure out what is the thing that they're saying and how are they saying it? And I just use those things. So when I was asking Alison the question or some of the questions,

I'm trying to hear like what she's saying. I'm thinking back about Alison five years product. What is she saying? How is she saying it? But if I was to go deep with her and actually like write the webinar, I'd be in the communities with those women looking at what they're saying. How are they saying it? What are their pain points? And then if I could, I would message them. I'd ask them questions. I would see if I could survey people. But that's really the key is just it's really paying attention to how they would say it

is the big aha. It's the big secret, right? Does that help? Absolutely. Yes. Great. It's the research phase. It's fun.

It's just fun to go and like pay attention and um i don't sorry quick story side story that hopefully be helpful but i'm afraid he's one of the best copywriters in the world and he got hired to write copy for a female product and he's like i'm a dude i'm and he'd be right as if he was a woman and says i don't know i don't know what women are thinking obviously as a man and so he went to a woman's salon he paid the salon owner to let him sit in there for like three days and he sat in the salon and he just listened to women talk for three days listening what they what they're, and he's like, taking notes, taking notes, taking notes. And the last day he wrote the entire sales letter

in that mindset and it crushed for the, for the, for the client, but it was just getting into the conversation happening inside their heads, seeing what they're saying and how are they saying it and using their language patterns on it, not necessarily your own. So hopefully that's helpful for you guys. That's gold right there. That's awesome. And that's why I'm in all, I'm tons of Facebook groups, social media, because I'm just like scrolling, watching just to listen. Like, what do they say? I read people's comments.

How do they structure this comments? Like, oh, look at that question they asked. And that one. And like, everyone has the same question. Cool. That's the false belief that a group of people are having. I'm going to go back and rewrite that in the pitch. That's awesome.

That's awesome. Okay. Who else we got, Miles? Let's keep going That's awesome. Okay. Who else? We got my house. Let's keep going. All right. Up next. He may have just walked away, but Dr.

Vibin Raj. Oh, he's back. There we go. Yeah. How are you? Good to see you. What do you have for Russell today? Hey, I'm Russell.

I'm a diehard fan of you. I read this 30 times. That's awesome. And I pay for ClickFunnels for the last two years, but I didn't use it, but I love you so much. It's time to use it. Let's go. Thank you. Thank you so much. I just want to ask you that how do you craft such cinematic demo videos and ad videos? So what is going on in your mind? We have fun like see hollywood style uh trailers i want to create like that so could you give me some insights how do you write specifically like the the event ones we're doing they're like see like trailers yes yes okay so one of the guys on

my team his name is dan usher like when he went he went to film school he wanted to make movies for a little while then he realized like i just don't want to film school and he wanted to make movies for a little while. Then he realized he's like, I just don't want to make movies. Like I want to make trailers. Like that's exciting for him. And then he came into our world. And so the very first time I hired him, he came and he filmed an event and he created, he called it an after movie. So he took the entire event and then we did this.

He would take all the footage and he would listen to it all. He'd listen for soundbites of what people were saying. So the attendees, the speakers and stuff, and you take those soundbites and he made the documents like right. And now, Oh, Garrett White said this. Russell said, and so he had all these different phrases, right? And the sound bites. And then he's like, I need to write, I'm creating a trailer. He's like, what's the message? He's like, Hey, I need someone to talk about why this is so exciting. It's like, Oh, here's three people said that. So he places those and then here's this. And so he's taking, cause we're like,

we're not writing copy for those, right? We're listening to like the sound bites we have. And then from there we're taking B roll and we're taking the sound bites and we're writing a script based on just inserting sound bites into, into what would be a trailer. And so look at just basic storytelling principles, right? Like if you look at most of the trailers, they, they follow the hero's journey. If you look at notice, it's like it starts in the ordinary world. Okay. Call it adventure fear. And then we come back and it's like the starts in the ordinary world, okay, called adventure, fear, and then we come back and it's like the mentor, they went through the process, had some struggles, they had the ordeal, and then they had success. So that's the framework of the trailer.

And then we're pulling out sound bites that we can plug in to fill in all the different gaps, find the B-roll to it, throw a music track on it, and boom, you got a trailer. So that's kind of how we structure them. Does that help? Wow, super, super, super. I will be in two Cobra Clubs for sure. I want to meet you really thank you great to officially meet you awesome thank you that's right let's keep it going all right up next we have mika bowers or bowens hi mika hey what do you got for russell today let me make sure i'm on here we got you loud and clear okay hey russ it's actually micah and a big fan um i'm in two comma club x but i've been rocking

with you all week really uh the last year and i love all of the stuff that you give us and it gives so much confidence. My question has to do with the networking. And when we go to these industry events, what are some things we can do to kind of politic and meet other people so that we can build and leverage the relationships when we go to these industry events? That's a great question. So if you guys don't know, going to events is one of the most important things you can do in any business because that's where all the people go. They show up. And there's a right way and a wrong way. Like I've been doing this long enough.

Like people come to me and they're like, hey, Russell, here's my business card. And I also just like, ah, like they're looking at me as if I'm a prospect. I'm like, I don't want to feel like a prospect. This is not cool. The people that like we connect with are people who are like, are cool. And we hang out with them. We talk to them and they're not, they're trying to ask me for something. They're not trying to fill their agenda. They're coming to become friends. And so what we do in industry events, we go, we meet people, we become friends with them. We talk to

them, figure out how to serve them. I never asked for anything ever. Um, and then typically what we'll do is we'll do that for two or three days. And we'll find like there's five people are really cool eight people are really cool and we'll invite them back to our hotel room for dinner we'll take them out somewhere and so i'm going to an event trying to make friends and find out who the people i think would be really cool to connect with later because the worst part is like their industry events everyone's handing your card like here's my card here's my card call me and you know you have a stack of cards like i'm not calling any of these people he's throwing away right instead it's like go meet all the people see who to actually be cool to hang out with, and then invite them to a dinner. Hey,

we're going to a dinner tonight. You want to come? I'm buying steaks for everyone. Like, come on to dinner. We're going to sushi, whatever. And invite people, and then you take them from the event to a thing. And it's just a funnel, right? You're like, here's everyone at the event. Here's people we talk to. Here's who's cool. Take them to dinner. And now we've got a relationship. We're switching cell phone numbers. We're doing a Zoom meeting. It's just a mastermind together. It's just set up a weekly or monthly Zoom meeting. We all jump on, we'll network and stuff. And that's how you build like friendships and lifelong things that actually will matter after the event's over. It's the shifting the business cards, trying to figure out how to tell them your one-liner, your elevator

pitch about your product that never, it never turns into fruitful relationships long-term. That was great, Russell. Appreciate it. No worries, man. We'll see you at the next 2CCX Mastermind Meeting I will be there awesome man thanks so much and I've done enough events to know too like you can smell or see somebody coming

like oh they're about to give me the business card like we talk about being a go giver in this community same thing applies here like really being genuinely interested in what other people are doing and helping them and once again if you help somebody else that reciprocity is 100 real and it's like people ask people ask me how did you land the deal with tony robbins i was like for a decade i went to tony robbins i never asked him for anything ever i just helped him yeah i legitimately want to be his friend so i was just like how how do friends become friends

we don't ask people for something you just show up and you're a friend and so i did that for a decade eventually we did business together right and so this is a big thing it's like it's never How do friends become friends? We don't ask people for something. You just show up and you're a friend. And so I did that for a decade. Eventually, we did business together, right? And so this is a big thing. It's like it's never me pitching you. I've never had a fruitful relationship that started with me pitching him on something. Exactly. And bring your extrovert friends.

If you're an introvert, have that person that can go and find and prospect for you and bring him back and tell you a little bit. I'm like, oh. Like Russell always had Dave or whoever else. Hey, bring him around. I'm like, it's awesome. It works out really good. Okay, whoever else. Hey, bring him around. I'm like, it's awesome. It works out really good. Okay, Miles, let's keep the party going. Who we got?

All right. This individual also wanted us to read his question. Let's hear it. Scott Cicada. I'm a real estate agent, and we do monthly one-hour in-person seminars for senior real estate investors. I created our presentation to follow the perfect webinar. Our goal at the end is for the attendees to set an appointment with us to meet later and go over the real estate holdings and possibly help them sell their old investment properties

and invest in other newer properties. My question is this, where in the presentation framework is the main focus to physiologically have the prospect agree to book an appointment with us? Is it to spend more time on the product, breaking false beliefs, telling client success stories, or at the end using trial closes? Or is it a balance of another part? We still have to build trust with them too. Thank you.

Cool. Yeah. So if I'm doing a funnel or a presentation where the pitch isn't like, here's a stack slide, we're going to buy a course. The pitch is to an offer. The nice thing is like my stack changes dramatically. I don't spend 90 minutes or 30 minutes on a stack slide. If my goal is to get them to just to book a call, right? It's, it's the goal of the presentation is to book a call. So it's not a thousand dollar offer, 10,000. The, the goal, the thing is the value of that, right? So typically if I'm doing a book, a call, that presentation is going to shrink to an hour to maybe 40 minutes, 35. Like, like that's the time I need, especially if you're doing in-person type meetings, you don't need the full 90 minutes of your entire goal is that. So then you reverse engineer from that. Okay. If the offer is, I need you to book a call,

right? What's like, so like, what's the office? Like what are they going to book? What are the things like, what are the elements they're going to get? Like, what's the value in that? Excuse me. Um, so like, that's what I'd be thinking about. And then the way I would structure, because again, the thing you're not selling is the court. The thing you're selling is the book of call. So it's like you're telling stories to show that. So it's sort of like there's this person who's doing this ahead of time. They're trying a bunch of stuff, hitting it against the wall,

trying this, this, this, this. They booked a call with us. Here's the result, right? So that's the false belief. The book of call is that this is the way. This is the thing that's going to shift everything for you. So all the stories are tied around that. All the things are tied around why they booked the call. And one of my tests, one of my offers where I book a call, I talk about this. We have this amazing offer. It's insane. The problem is like, we don't give it to everyone

because I want to make sure that it's first off, it's a good fit for me and it's going to fit for you. And the book of call is that way twofold I said because for example one time back in the day we should anyone who would give us $25,000 we took their money and then guess what we had some morons come in who ruined everything I show a picture for Homer Simpson I got we have morons like this who are coming in we're like so the goal for this is first off to see like if um if I'm a good fit for you hopefully this will work for you I don't know until the book of call happens but on the second side I gotta see if you're gonna be good fit for us because if you're like if you're Homer Simpson I do not want you in this program and for you i don't know until the book of call happens but on second side i gotta see if you're gonna be good for us because if you're like if you're homer simpson i do not want you in this program and so we're actually filtering for that and that's the reason why the

book of call is to find out make sure we're both going to be a good fit this is and so like that's what we're pitching against and they're like oh cool i get it that's why we got to do this is for both sides um and you specifically talk about the fact like we don't take everyone because of this um that's why we do it, and it makes the positioning so much better. And then a lot of times it's a qualifying call, right? It's like, hey, I just want to give you the money. It's like, okay, well, let me just follow up and ask these questions again. And then your prospect's qualifying themselves as why they're a good fit.

It's genius. Yeah. And by the way, you should totally not take people's money who aren't a good fit. 100%. We have someone who came to Inner Circle. Somebody got Inner Circle. They showed the first day. I told them, I was like, you guys aren't ready for this.

Um, here's your $50,000 back. You need to leave. And they were so they phoned a Boise. And at first they left like offended. I was like, ah, I felt so bad. Um, and then they kudos them. They humbled themselves. They joined the lower ticket program.

They worked for two years, got put in the qualified, moved in your circle. Now they're crushing it. And he told me, uh, uh, last month he was here in the room and he's like, he's like, dude, he's like, nobody like dude he's like nobody does that nobody like people if someone gives you a fifty thousand dollar check they just cash it and like hope for the best like the fact he turned us away meant like first we were offended then it became so powerful like wow like he actually stands by his word he's not just trying to sell everybody and we weren't ready he's like we would have showed up we would have felt uncomfortable wouldn't have been good and by doing this now we became qualified

it's like the experience has been so much better he's he's like, thank you for not taking our money. So big thing is like, don't take money from clients that you shouldn't be taking money from, like make sure you qualify, make sure they're qualified and then you can actually serve them. Like for any of you guys who like, I can't afford $10,000. Cool. Don't buy the program. Like go get expert secrets, go read that, go do the process, earn the money so we can do it. Um, but if you can't do it, they jump all in. Anyway. So I'm sorry. There's a caveat. Like, don't just do it to like position this way. It's like, like be like, actually don't take people's money if they're not a good fit. So this is why

people love Russell so much too, though, is like, he is so genuine in this impact is everything. This guy has enough money to go do whatever he needs to do or whatever he wants to do by all the books in the world, but he wants to help other people achieve that. That's his mission, right? So keep that in mind, too, as you go after the people that are your dream clients, your dream customers. Keep that vision in mind.