Marketing Secrets with Russell Brunson - Mastering Funnel Design, Strategy, and Execution

Episode Date: August 14, 2024

Recently, I had the chance to dive into another Q&A session with some of those on their journey through the One Funnel Away Challenge. These sessions are always a blast because I get to connect directly with #funnelhackers and address the real questions and challenges facing the community as they build and scale online businesses. In this episode, we covered a range of topics that are crucial for anyone looking to level up their marketing strategies and funnel-building techniques. Whether you're trying to figure out how to deal with limited time, struggling with funnel design, or just looking for ways to enhance your overall marketing approach, we touched on it all. Key Highlights: Time Management: Quick strategies to balance building your funnel with other responsibilities. Funnel Design: Tips on creating high-converting funnels, even if you're not a designer. Marketing Strategies: How to align your content with your audience's needs and preferences. Overcoming Obstacles: Practical advice for pushing through the common challenges of funnel-building. Tune in to this episode to get answers to your burning questions and gain insights that can help you take your funnel and business to the next level! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing TD Insurance for Business, with customized coverage options for your business. Because at TD Insurance, we understand that your business is unique, so your business insurance should be too. Contact a licensed TD Insurance advisor to learn more. What's up everybody? This is Russell. I just got off of One Funnel Away, one of our weekly Q&A calls with the group, inside the expert track of One Funnel Away. And it was awesome. It's so fun doing the Q&As. We had people coming in from so many different unique businesses.

Everyone was different. We had real estate investing, vintage cookbooks. We had all sorts of stuff and all different questions, different topics. And anyway, as you guys know, we've been dropping these Q&A calls in the podcast here. And you guys have been loving them. And so I'm going to keep it going if you guys are cool with that. But the biggest thing I want to tell you and remind you guys know, we've been dropping these Q&A calls in the podcast here, and you guys have been loving them. And so I'm going to keep it going if you guys are cool with that. But the biggest thing I want to tell you and remind you is like if you jump on the calls, I can answer your question live. So it's crazy to me.

We have 100,000 members in ClickFunnels. Everyone has access to the One Funnel Away Challenge. Yet on the call, there's only 100 people that show up for the Q&A, which is crazy. But they get private Q&A time with me. So if you want to come get private Q&A time, if you're already a ClickFunnels member, just log in, go to the OFA section and come on to the Friday calls. I do call every Friday. Trey Llewellyn, who's got the biggest e-comm funnels inside of ClickFunnels, does one every Tuesday, I believe. And they're insane. They're amazing. And so, yeah, again, if you haven't been taken advantage of, come take

advantage of them. If you're not a member yet, go to onefunnelway.com for a hundred bucks. You get the One Funnel Way Challenge and you get 90 days of ClickFunnels for free and you get 90 days of this Q&A with me for free. And then as long as you're an active ClickFunnels member, you can come hanging out and keep doing it. So anyway, there's my blatant pitch to join the One Funnel Way Challenge. Just go to onefunnelway.com. Other than that, I hope you guys enjoy this Q&A session and you get something out of it for you. What I find is when anytime someone asks a question, it's usually one person asks that question, and there's thousands that have the same questions. Hopefully, one of your questions gets answered here, and I hope you enjoy it.

Thanks so much, you guys, and I'll see you inside the next One Funnel Away Q&A. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start, grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Good morning, good evening, good afternoon, rock stars. So great to be back with you guys. And as always, we have the man himself, Mr. Russell Brunson. How are we doing today, Russell? Amazing. I just got down an ice

bath this morning, got fired up, and then showed up here. So I'm ready to rock and roll and hang out with you guys. I'm pumped. That's a ticket. We've had a big hackathon here at the Canton office. All the developers have been here, and it's just been momentum, move and move. It's been an amazing week here at the ClickFunnels world. So hey, gang, what I want to get started with today, we're going to answer questions. We have Russell for an hour, so we're going to start answering questions. And we just want to go with hands raised, right? The people that are here right now, the people that showed up, the people that committed. So if you'd like to ask Russell a question, we're going to let you unmute and do

the thing. Just raise your hand. And I know the deal. Every time Zoom updates, they get worse and worse and worse, and it gets harder and harder to find where everything is. So if you guys want to raise your hand, go to the bottom of your Zoom control bar, click React, and then you'll see a little button pop up, and it says Raise Hand. It quite literally says Raise Hand. Nice. There we go, gang. If you would like to ask Russell a question, please just raise your hand. Think of the raise hands like an old deli counter. You want to get some lunch meat, you're going to roll up to the counter, pull the number out of the red wheel, wait for the guy behind the counter to say your name same thing here in the order in which the hands are raised is the order in which we're going to go through

on that note let's start with mason hop on up brother how are we good first of all russell i'm like freaking out right now i'm shaking um so it's like so nice to meet you um great to meet you man where you from i'm from florida okay very cool so um i don't really have a specific question about my funnel i kind of have like i guess advice that i want to ask from you so uh the past like four years i've been super sick and from being sick i fell in love with cooking and i i wasn't able to eat so i fell in love with cooking and I wasn't able to eat. So I fell in love with cooking with that, which is long story. But from that, I want to become a chef. So I became a chef at a restaurant and this summer, my whole plan was like, I'm going to be a chef this restaurant or for this,

this summer, I'm just going to work, work all summer, 30, 40 hours a week. And that was like the original plan. And then what happened was about a month into doing that, I got sick again and I had to quit my job. So now I'm here. My parents started following you and they were like, this guy, Russell Brunson is awesome. You should check him out. I was like, oh, whatever. And then I finally like watched it. And then I watched all of Core Secrets in like one night.

And I built my course, built my funnel, all of that in like less than a month. And now I'm here. So I guess my advice is I've had all other options cut off for me. Like the ships were burned for me. I need to make this work. What's your advice for me? Oh, man. Well, first off, I mean, not congratulations on the health stuff, but congratulations on like moving forward despite that.

Like most people, that gets them into a funk and they stop doing anything. And it like seems like it's done the opposite for you, which is people that gets them into a funk and they stopped doing anything. And it like, uh, which seems like it's done the opposite for you, which is awesome. So, um, so that's a good question. So you,

you create a course, you like the next question, like how do you launch? Like what's the next step? I've launched. Um, so on, was it Wednesday,

Tuesday or Wednesday, I had about 200 people on my funnel from just organic traffic on Facebook. So about 50 of them made it to my order form. None of them purchased, but I thought that was kind of a big deal. And I also got invited to speak at an event in a couple weeks. What's this event for people, like for cooking or for what? Oh, yeah. So my course is it's called

stop scrolling now and it's a course dedicated to getting kids off their phones and stop scrolling on social media to try to like do that i actually it's funny because you were going i was watching fill your funnel and you mentioned that your kids were on it all the time and i was like i'm gonna pitch him but i have no idea how to that's awesome uh cool so so the course position towards kids or towards the the parents that's the thing towards both which is bad it's kind of towards everybody because everybody's dealing with this yeah yeah everyone's dealing with it the one thing i think about though is who are the people that have the credit cards they're willing to buy i had uh one of my friends david fry he created a course.

It was for students to get good grades so they could get a college scholarship or something. And he created a whole thing and it was selling it to the college kids. Like, here's how to get a good grade so you can get a scholarship, all kinds of stuff. And it bombed for like a year to the point he was literally about to give up.

And then he tried, just like last minute, it was like, ah, I'm gonna see if I can sell it to the parents instead. It just didn't change the course at all, just like last minute, he was like, I'm going to see if I can sell this to the parents instead. It didn't change the course at all, but it just shifted the positioning and the sales letter to the parents like, hey, how to get your kids into college and relaunched that way. It blew up and became a huge business for him.

Because you think about it, anytime you create a product, you have to find people who are willing and able to buy it. A lot of times, the kids may be willing to buy it, but they're not able to buy it. Whereas the parents are willing and able. So I think I would look at that just from a positioning standpoint. Because my guess is if you got 200 people that came to the site and nobody bought anything, it could be just the wrong people or their kids coming or theirs. You know what I mean? So it's like you got to make sure we're getting the right people there.

People who have the ability to to buy as well so i do i offer part part of my um course is i had this author his name is tom kirsten um i don't know if you've heard of him but he wrote um about three books on getting like having parents helping their kids get off social media and have like a healthy life without social media. And I was able to get an interview with him and I'm using that as part of my course. Very cool. So I could specifically just market to parents, but I also think I also did, I had like a business owner and saying like how social media is affecting your business and like you're wasting your time on social media when you could be working on this.

So there's so many people I could go towards and i'm i guess i don't know who yeah so the the event you're speaking at who's that targeted towards or who's the um so it was on this facebook group chat a facebook group that they said like i love what you're doing could you come talk to us and it's like i guess it's just a bunch of adults and they're like going it's like social problems like phones um schooling all that stuff gotcha so a lot of times it's depending on the audience you're speaking to you know so for me um like obviously i sell the products i sell but sometimes i'm speaking to one audience versus another audience so i position it correctly for them you know and so that's from a from you speaking at an event or getting on podcasts

or things like that that's what i'd be thinking through is like, okay, who's this audience? Okay. I'm going to customize the message specifically towards them. Um, but then, so that's kind of like if you're getting on events or podcasts or shows, but the second thing is like, uh, as you start going out there to get traffic, to come to this funnel, you kind of got to think through that. Okay. Where, where can I get access to traffic? Right. This is a Facebook group. I'm going to be buying ads. Am I going to be going, you know, trying to think through that, okay, where, where can I get access to traffic? Right? These are Facebook groups, I'm going to be buying ads, am I going to be going, you know, trying to join ventures, people have big email lists, like you're trying to figure out those things. Like that's kind of where like, that's where you start figuring out the messaging,

because it's gonna be a little bit different everywhere you go. Like even clickfunnels, like I sell clickfunnels, I sell different, depending on the market I'm actually going to, like I'm speaking network marketers, I sell way different than I'm speaking to B2B salespeople versus if I'm speaking to brand new beginners. You know, like the message, it's the same product, but the messaging is different. You know, so if I'm on a podcast, like I did a podcast a little while ago with,

it was with the Franklin Covey Institute, right? So my first question was like, who's gonna be on this podcast? And like, oh, these are all big CEOs of big Fortune 500 companies, all sorts of stuff. I'm like, okay, I'm going to not tell my potato gun story in this situation. I'm going to talk about how I grew a company, you know, like, so I catered the message to them to like then get them to come and make that bridge. So then they're going to buy the product. So if you, I would start doing this, I think this first, this first event you're getting on is awesome. It's i hate like like ahead of time finding out from the people like as much as you

can figure out about that audience and then think through okay what like how do i get that audience to care about this thing i'm gonna i'm gonna sell and i'd craft your presentation or your talk or however you're doing it kind of with that in mind like here's i'm gonna bridge that gap and then for you like i think this is really good it's gonna get you like learning how to like teach and to speak on the fly like this. I would go and try to get on a dozen more podcasts in the next, in the next month. Like go to the podcast director and start contacting everybody who's got a parenting podcast, a homeschooling podcast.

And what will happen is like, as you start doing these, you're going to find out where your message resonates the most, right? Like it could be like the homeschooling audience is like the audience is like, like this speaks the most to you, or it could be entrepreneurial parents, or it could be, but you're not going to know until you kind of start going out there and putting the message out there and see where it resonates. And from there you'll figure out better and better, like how to get that. So the messaging is correct. So then when people start coming, um, they, they buy it. If you study Dan Kennedy, his, the, the core, he has this like triangle. It's like the, he calls it the, I forget the name of it,

but it's like MMM, the message to market match. That's the key of all marketing. You've got to find the message, the message to market, the thing you're selling. That connection point is what all of a sudden gets it to work. And so that's the phase you're in is trying to figure out who is the actual market for this? What's the message that's going to get these people to convert?

And as you start testing this in different places, you'll figure that out. And then it's like, okay, figure out like who is the actual market for this what's the message that's going to get these people to convert and as you start testing this in different places you'll figure that out and then it's like okay i found out this is the segment of market i'm in and then you can tweak the copy and the messaging and everything and really double down on that does that make sense yeah it does um yeah that's very helpful uh last thing could i show you my funnel just so you could like go through it and maybe like something's wrong with it sure um yeah right dante absolutely we can your co-host mason go for it gotcha so um this is my my vsl that i'm sending people to um and for my vsl i did um kind of like i don't know if dramatic is the i think but i did like a dramatic kind of video for it. Um, and I,

that might be the reason it's not like a, like a, like a sales video. Does that make sense? Yep. Um, do you want to see that or should I just show you the rest of my funnel? Uh, let's look at the top right here. So, so, um, cause the most important part of any funnel is like this first above the fold, the first thing someone's seeing, right? So if I'm seeing like I'm someone coming to this page, first thing, here's the truth. Sometimes being on your phone can lead to great things. Out of hundreds of days of being on your phone, how many of that end up with feelings pointed about how you spent your day?

Okay. So this comes back to exactly what we're talking about like this isn't calling out anybody like i'm not sure who this is for what it's you know like so like if if you know who you're trying to target it makes it easier right so let's say it's parents but i think it's i think initially i would do some version of parents that's gonna be your lowest hanging fruit to get the right people right okay so it'd be like the headline would be like something like are you a parent who's frustrated because your kids are spending 24 hours a day scrolling on your phone? Here's the truth. A lot of them are,

you know, coming into your life, a lot of them are thinking they're getting joy, they're getting these dopamine hits, but at the end of the day, they don't feel good, they're feeling miserable, they're getting depression and anxiety and all these kind of things. But there is a way to break the patterns. if you want to learn how uh let me walk you through how i was able to break the patterns of uh of this habit and how it's completely transformed and changed my life forever yeah that's awesome okay that kind of messaging the parents are like whoa yes that is the problem i've seen like they they noticed like yes that's the problem i have my kids whoa here's a kid who actually went through that he broke it he's gonna share this with me like

yes let me like like that's the messaging that i would as a parent be connected with and then i'd want to like okay how did this kid how this kid do it maybe there's something that it can help my kids as well because everyone's like if you notice everyone's struggling with this like every parent every kid um stephanie dub blake who's in my Atlas Mastermind program, she's creating a program right now for parents trying to help kids with this. I mean, she'd be a great person. You could potentially be on her podcast or something. But she's doing the same thing right now. She's trying to figure out how to help the parents help the kids.

And because, like, every parent is aware of it and struggling with it and thinking about it. So, like, you got a good message that's top of mind for so many people. You just got to find that, dig a little pain into it so they can feel the pain. And then from there, your solution of like, and then I'd be telling your story. I don't know your story specifically about this, but I'm sure that you went through this, which is why you're passionate about telling that story, bringing those things out, and how the contrast between whatever it was like prior before you were able to break the addiction and like, and what that looks like.

And that's, what's going to give people the interest to want to come and actually. Okay. What was her name? Stephanie Dove Blake. She has a podcast called the powerful parent, powerful parenting podcast. Okay. I should be here up and be like, I'm a funnel hacker.

I was on OFA.sell told me that yeah okay i did that for annie grace and she got back to me oh super cool and um okay so really the rest of the funnel doesn't matter it's just like the first it's the most important part i mean we could go through piece by piece by piece but the first thing you gotta get the right message initially um and if you focus on that initially, that's going to be the biggest core piece that I'd be focusing on a number one. And then maybe next week or two weeks now come back on and we'll look at the next piece of it.

Uh, but the first part is just mastering that initial initial messaging to get through. Okay. Gotcha. So I'm going to, I'm going to just change this first message and then from there, just start marketing to whoever the first like section is too.

Yep. Okay. All right. Thank you so much, Russell. I really whoever the first section is to. Yep. Okay. All right. Thank you so much, Russell. I really appreciate it. Yeah. Mason, great to meet you, man. You too.

Thank you. Glad to have you in our community, in our world. You're going to love it. It's so much fun here. Yes, it is. Great job, Mason. I was, you did beautifully there, man. And hey, gang, do me a favor.

Bookmark for me when we're all done with Russell and I'm hanging out with you guys. Bookmark for me, Dan Kennedy all done with Russell and I'm hanging out with you guys. Bookmark for me Dan Kennedy speaking in Arkansas. Just remember that. I have a whole story that I can talk about, you know, a message to market match, right? Of course, I only learned it from following Russell and doing the thing. But that was awesome, guys. What a start. Let's hop over to Kara.

Hello, guys. How are you? I'm good. I'm good. Oh, my God. I'm so excited. First of all dante i met you when i just started i just started with all the foil things in november and i got here i know you also because of uh kike jurado from spain um he has been a speaker and he has like grown a lot and i know

you because of him and i have you probably oh my god it's crazy I'm so nervous right now I'm excited I'm grateful um so I'm I'm two days since I started I've been learning and literally like doing this active massive action and I have grown a lot and I have learned a lot and today I'm two days away from like my first actual funnel with an actual beautiful product I got an opportunity to work with a really big artist, which is amazing. And I'm literally two, three days away from launching. And I think I was literally five minutes before this call.

I realized that I think my offer and the promise is not correct with their formula. Everything is in Spanish. So I don't think that is like the best way to like look at the funnel. I would love to, but everything is in spanish so i don't think that it's like the best way to like look at the funnel probably i would love to but this everything is spanish um but i'm the lead magnet is a um like some kind of secret interview that we recorded from the artist where we are sharing like the secrets that all the secrets to be like a great artist and and the ads are for that part for the lead magnet all the advertising and then all the parts of the film is good and the promise and the story everything is

great in them but I think from the lead magnet then I have a BSL in the next page and the the secrets are going to be sent to their email and I think that I have some kind of problem there that I think there's some kind of something wrong I'm from Mexico by the way the guy just connects so they're opting in for a lead magnet and then the thank you page you have a VSL selling them something so you're saying there's a gap what's the gap between there's just like what they're asking to what the video is completely different or what's the gap yes because I'm i'm giving the promises that i will give you the interview and the next video that they're looking at is the bsl not the interview it says like the the interviews in your mail so i think it's clear but the next thing that they're saying is just like at the bsl and

i don't know if that makes sense or people will like probably leave or i don't know if that's like a mistake. Gotcha. So, so on the page, you tell them it's in the thing. Do you mention the video at all in the VSL? I did mention like a unlock a secret video. Okay. Yeah.

Because I'm basically just positioning. So like what I would say is, is like on the VSL, maybe it's just adding a little bumper at the beginning where you're like, Hey, thank you so much. Um, for, you know, asking for the interview. Um, I'm, I'm going to send an email. It should be in like, I don't know how long your VSL is, but if you V cells like 20 minutes, like I would tell him like, uh, it should be in your email box in about 20 minutes from now. So don't rush right now, but it's gonna be in 20 minutes now. It's going to be there. But before you do, um, uh, why have your attention? I want to talk about something really cool. And then you can roll right into the, into the VSL, but that way, that way they don't feel like it's a bait and switch right into the, into the VSL, but that way, that way they don't feel like it's a bait and switch, you know, but like, Oh, show me this by getting this.

Um, it's more so like, Hey, we have this. It's amazing. It's going to be sent to your email. You can even show some clips of it. Like here's the interview. Like here's my favorite thing to talk about. It's gonna be amazing. You're going to love it.

But, uh, again, that'll be in your box in 20 minutes right now. I'll talk about something that's very time sensitive. Um, and so if you give me, give me your attention for the next 15 minutes or so i'm gonna walk you through blah blah blah whatever the and then go right into the bsl from there does that make sense yeah that actually makes makes a lot of sense and okay yeah yeah yeah yeah because if i mention like the amount of time that it will be taking for them it will perfectly work and um can i just ask another really quick question sure um so um i'm working as a some kind of road partner so i'm doing like the representation of artists so the next step after this funnel is launched with this artist i'm trying to find like new

people and start doing like some kind of affiliation i i would like to know like what would you think that would be like a good next step and next focus now, like after the final is launched and I'm like on some videos fixing details. Mm-hmm. So you didn't, right now with this first artist, are you in a partnership with them

or how does it work right now with them? Yes, we did like a whole representation. Like we are literally, he just is doing his thing like the the slogan is like we do the spanish is exponenciamos so we do exponentially the expertise of the artist so that this has to be just focused and we just report everything and do the strategy and invest on it and do like the whole everything he just has to create yeah the question is how do you start finding more people like like him afterwards yes uh yes it's july first like look for more artists or focus on the affiliates of of the artists because he has a really big communities

he has one like one million people on his community gotcha i I mean, I think the biggest opportunities for you to like make that like a really big thing, right? It's like focusing on that artist, having success, growing it. It's like if you do that and you really like focus on figuring out the best ways to monetize it and to grow it and like people will line up coming to you afterwards. Like they'll ask him like, what's happening? How are you doing?

They won't know and they'll see it happening and they'll start coming to you so i wouldn't worry too much about finding the next person as much as like how do you turn this person into a million a 10 million dollar success right just focusing on that and then when you do that like i said everybody else will start coming because they're going to see what's happening i've seen in the states in the states there's a artist right now connor uh connor, Connor Price, who just kind of blew up two years ago socially. And ever since then, every other artist is freaking out, coming to them, trying to hire him and his team and all sorts of stuff because he figured out a way and blew up independently by himself.

And I think that same thing will happen. I would not worry too much about that. I think it'll be easy to find the next people. It's just really focusing and like they take that opportunity and like, and like learning all different ways to maximize that and to monetize it and just get better and better and better at that, at that opportunity. And then if,

and when you want to roll out more, you could, but my guess is there's probably enough money just in the one as well that you can, that could be your, you know, your core business for a long time. So.

Okay. So I should, so I should focus on winning the Tacoma Club with this artist and then focusing on your artist. That's what I would do. Okay, I'm listening. Guys, thank you so much. And Dante, you really, really, really,

when I started doing these phone calls at the beginning, you really had a lot of energy and it helped me a lot. And you've been amazing. And you have an amazing team, Russell. Thank you so much for everything. Oh, thank you. I appreciate that so much. What's up, everybody? This is Russell Brunson. I've been amazing to me, Russell. Thank you so much for everything. Oh, thank you. I appreciate that. Thanks so much. What's up, everybody?

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only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one.

But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Great job, Kiara. Thank you for the kind words as well. Let's keep this moving and grooving, gang. Funnel Fridays with Russell. It's been for years. Krista is next. Hey, Krista. Hey, Dante. Hey, Russell. Can I just say, Dante, we're kind of matching today, right? Yeah, come on. What's up? So my question today is, so my business is sustainable swimwear. We make swimwear out of recycled ocean waste, ocean netting, plastics like that. And one of my biggest things is I do

like lead generation through community beach cleanup events. And so this is going to be my third year doing it. And one of the problems that I'm having is I set up my funnel, but we have a limited availability for the cleanups. But as I'm using it for the Legion for my products as well, how do I, one, do the funnel to where it's limited spots, but then continue to sell the products to them or at least offer the products to them? So I understand. So there's the beach cleanup stuff. That's when they're paying to come be part of? No, it's a free beach cleanup for the community. A lot of big businesses attend like Coke, Coca-Cola, a lot of local police departments and stuff. So they all join, but it's like a lead gen type thing. So a lot of people, whenever they come to it, it's like a brand awareness type thing. And then they're like, oh, we're cleaning up the beach, but then you're also making your swimwear out of, you know, ocean pollution, you know. And so it kind of marries the two.

And so I guess with the limited availability of the personnel at the cleanups, how do I, during the registration funnel, still offer my products with, I guess, the limited availability. Because I guess I could show you my funnel right now for the registration. I'm trying to understand. So only some people can register to come to the cleanup, but you're trying to sell the stuff to everybody. Right. So you like stream the cleanup so we can watch it from the comfort of their home if they're not there or whatever?

Yeah. So, I mean, we do like Instagram lives and stuff like that. So we share, you know, on social media a lot. But, you know, that's free too. But a lot of it is we have the lead squeeze with the registration. And then after that is like, hey, buy the t-shirts. You know, we have Beach Crew t-shirts made from, you know, organic bamboo cotton that supports the cleanups. And then after that on the thank you page, I have the products on the bottom that says customers also love these products, you know, and then it has some more products. So that way we get the registrations, but then we also get them to buy the t-shirts and look at our other products. Yeah.

So I'm still not sure the question, the question is like people registering, you're selling stuff, but like how do you just sell stuff separately from registration or you said there's limited amount of people can register, right? Is that the understanding? Right. Yeah. So only a hundred people can attend because of the location that we're at, but all of my campaigns, like my email campaigns, social media campaigns, all of that is pushing them towards that registration funnel. So in a lot of people, I mean, hundreds of people go to the registration every year. And so I want to make sure that they know that it's capped, but also be able to offer them the product if they're already in the funnel, if that makes sense. Gotcha. Is there a way you can do something where it's like, I'm seeing like Mr. B-style because my kids watch him too much.

But like where it's like they're registering for a chance to win a thing to come to it or a chance to do a – or something. So that way you get 100 registrants and you don't have to close it down. It's like how do you get 10,000 registrants or 100,000 registrants, right? Like it's like almost like there's like VIP. VIP gets to come be on the beach and then secondary is like we're going to streaming in a private zoom what's gonna be happening in third and then like you have a chance to win it's something where you can come with us and be part of the VIP or something like that where out it can cast a bigger net where they're not necessarily registering just for the thing where you're captain 100 but they're registering for the chance for an experiential thing that happens there or something you know I mean yeah mean? Yeah, I understand. I guess, I guess like functionality wise, I don't know how I would do that within a funnel. Could you make, cause you guys don't

sell right now, the a hundred spots, right? Could you sell the a hundred spots people coming in? I mean, we don't sell the a hundred spots because it's like a volunteer type thing, you know, since we're cleaning up a beach, I don't know if there's anyone who would want to pay to like clean up, clean up trash you know yeah you'd be surprised what people will pay for yeah it's very true we have a guy in our community who sells bigfoot hunting trips and he kills it with it so that's awesome um but uh half the guys just got an idea you're like i'm launching a bigfoot hunting trip funnel right anyway um yeah i mean i mean how many people register for one of these events typically Why don't you get big for a hunting trip funnel? Right. Anyway. Yeah. I mean,

I mean, how many people register for one of these events typically? So we've had years that it's been like 300 people in the city has capped us this year because that year it was just chaotic. Yeah. Gotcha. So, I mean, you can almost like the first,

like you can do a countdown. The first hundred people get to come in person. And then after that, blah, blah, blah, and then we're going to pick somebody who gets to come in and be part of the experience. You know, something like that. So that way you can – I mean, I don't know exactly how to do it technically. I know Jamie Smith has a bunch of – I don't know if you know Jamie Smith that runs CF Pro Tools, but there are a bunch of hacks he built for ClickFunnels to do stuff. So I know, like, with physical products, he has a little plug and you can plug in. He's like, I only have 20 t-shirts. You can do it.

It'll count down to 20 and they'll stop selling them. I'm sure there's some hack that Jamie has in his toolbox of hacks that you can use. They would be able to do functionally what you're trying to look for. So if you go to cfprotools.com, that's where I would look to see if he's got something specifically. But I just think you make it work. It's like, all right, we got a hundred spots. First hundred people register.

You get, you get part of it. Plus you get, I don't know, 10% discount on cool t-shirts. The next percent of people, you know, but something that works is it's like they can still register because they're

getting part of the experience. They get to feel the awesomeness. They just don't get to be there. And you just kind of, you just kind of state that. And then on the page, you have like, you know,

a hundred spots. We have 30 left of 100 we have 17 left of 100, 10 left of 100 spots are sold out but now you have a chance to win to be able to come and be part of the thing we're doing a drawing next week for three people to come and be part of the actual experience keep registering, invite your friends I'd even add, I don't know if you know UpViral

UpViral is like a little viral script that you can put on the thank you page where it's like they enter chances to win so it's like hey uh there's only three spots left uh if you invite your you invite your friends you can you can uh enter a chance to win and if your friend wins you get to come as well that's kind of the concept but then like they start virally growing and they start sharing they get a link where they can share the the event as well and i bet you could get from 300 people registering probably probably you get, you know,

a couple thousand registering by having some of these little gamification things in place to get people to want to share with their friends and bring more people in and all that kind of stuff. Does that make sense? Yeah, that does make sense. I guess just if there are the thousands of people that are registering with a viral thing, I'll just have to have to i guess tweak my funnel to where it's only the first 100 and then offer what do you say the live live video for the next yeah like a live stream or something and then and then yeah they have something where it's like the reason why they would share with a viral is because they have a chance to win to be part of it or maybe it's again i don't know if you have celebrities coming or local celebrities or something like you know three people are going to come and have dinner the night before with blah blah blah whoever yeah it actually started because i was um a big content creator in

the area that's why like a lot of people were coming at first i didn't do any lead gen no marketing at all that's why i got started and then so that was kind of like that i guess upsell was like hey i'm gonna be there and when i was there everyone was like i want to take a picture with you you know? So I don't know if that's something I could offer now that I'm like a little older. I don't know. It's been like, for sure. I mean, that could be your, that could be your upsells. Just like different, like, Hey, get a free,

first try to get a free ticket. If you want the VIP package, it's a hundred bucks. You want that? And it comes with the, with the shirt. If you want the double VIP pictures with me, I don't know. I mean, it still blows my mind. Like we sell our 25,000 our coaching program and the bonus, they get pictures with me and we get 800 people line up for a picture with me afterwards. If I'm not lying, it blows my mind every time. I'm like, why would you want a picture with me? That's so weird. But yeah. Yeah. That's how I felt at first. I was like, Hey, let's take a picture. I don't know. I thought it was like normal,

but okay. Yeah. I can definitely think about those things. I appreciate it. Russell. No worries. Congratulations on the event. That sounds awesome. Thank you. Super cool. Edgar.

Yeah. He's ready to roll. I love the fact that like in our, in our community, like how different and diverse all the businesses are. Like you just saw it today in the first three, three question answers. Anyway,

I love it. Like when I got started in this business, everyone was doing the same kind of business. It was just kind of boring. Now it's like here, you see so many people and so many things. I love it. Thank you guys for being awesome. Awesome. Awesome.

Thank you so much for having me. We are a real estate coaching company. I was wondering if you could review our funnel. We're going live next week. And so we're making changes, adjustments, and we're really excited. And I saw how you reviewed everybody else's funnels. And I was like, I need to bring this up. Yeah. So would you like me to share my screen or I can give you the website? Yeah, let's pull up the screen. That'd be awesome.

I just made you a co-host. You should be good to go, Edgar. Thank you. All right. So here is our website. Everything through ClickFunnels. We're using the linchpin method, which, let's see. I believe everything should be live. So if we go to get our free gift, you get to go to our upcoming program, but still like on a countdown. So you won't be able to go further. You would get like an email with another countdown. Again, we're a real estate coaching company. We coach agents to be successful, right? Especially in these challenging times and all the laws changing i don't know if you guys have heard yeah it's it's been i got a lot of friends in that market it's been a little

a little more brutal lately for them so oh yeah absolutely okay scroll scroll the very top so this the very top phase is where you're driving traffic to or is this yes um okay so my question for you i look at this i don't understand the big promises like what's the big unique like the your unique selling proposition like why would i come like why would i give you guys money versus somebody else like the big like what i see here is the proposition is that i'm gonna get real momentum like momentum not something like that's what they need but what do they want like what's the what's the tangible sexy thing where they're like, I must click on this button and give you all my money? What's your guys' unique selling proposition?

Gotcha, gotcha. I'm asking a question. What is it? What do you guys do differently? Oh, you're asking me. Yeah, yeah. Yeah, yeah. So we definitely train agents to be listing agents.

So that's something that nobody else does. And me, myself, I'm a product of my coach, who is also my boss now. So we train agents to be listing agents. And that's something nobody. But to go out and be a listing agent, go out and get market share. And that's where the power is. That's where the money's at. That's what we train agents to do. And it's very difficult. And most agents fail. I think the average is about 90% of agents fail within the first year or two. So that's our value proposition um and also

three times why why is it difficult it's difficult for them to do it or difficult difficult to achieve a lot of people just get stuck um they see how hard it is just uh so many objection handlers that um it needs to be memorized um because let's say someone wants to sell their house um they're gonna hit you with oh why would i work with you and then that just that little thing is it's too much um oh i have a friend who um has a license why would i use you you know oh someone's willing to do it for a half percent off right so why would i give you three percent so there's lots of different reasons where people just get stuck uh and can't move forward and that's where you come in and help you overcome those obstacles okay so for me if this was my

business i would look at this i like okay that's like again this this above the fold doesn't tell me any of that this is this just seems like um it's just kind of technobabble help agents create consistency and give you everything you need to build sustainable career real estate like we gotta do is make this sexy so it's like i would lead with like um uh did you know that 90 or you're 93.2 percent of all people in real estate fail within the first 12 12 months the reason is because they are focusing on buyers was actually the wrong thing to focus on if you're just getting started. We're going to show you guys the backwards way that we were able to insert your claim,

how I was able to sell 22 houses last year without talking to a single buyer from the comfort of my own home blah blah blah right now it's like whoa okay i know i know it's bloodbath out there i know i'm struggling he called it out 95 is struggling um talking to everyone's telling me talk to buyers they tell me not to talk to buyers like what is that like it's it's like the weird backwards thing right like we launched click funnels my headline was the weird niche funnel or my weird niche funnel that's making me so like i'm using that that constantly this weird thing that's different that's unique to create intriguing excitement and that's what gets someone to register and to show

up right so if you guys it's like you're taking the the common which is every single agent's teaching or every single person's teaching you how to go out there and find buyers and blah blah blah like we're telling you to literally do the opposite of that. So it's my weird backwards thing. That's the opposite of what everyone else is telling you that gave us the ability to fill in the blank. Right. So what would be your claim? Like, what's the thing that like how, like when you, you said that you did this and you

learned it from your boss, like how many, how did it work for you? Walk me down that real quick. Like how many did you sell or what'd that look like? Yeah. Yeah. Yeah. So I went from selling around around maybe two two to three million to around seven million and that took about a year yeah so that took about about a year it was just a a mental thing like i just had so many mental blockages where i was like i i can't i'm not that i'm not that guy um i can't do this i can't talk to i can't go up to a stranger and just talk to this guy.

You know, it was just a mental game, but he helped me overcome that. It was nothing about, you know, the actual work, the work, you do the work and it'll get done, but it was a mental thing. So that, and that'd be the claimant, like how he sold $7 million worth of real estate without having, without working with a buyer, like something like something like that right it's like the interesting thing that's what good copy is it gets you intrigued like wait what what's that what's he talking about this is different than anything else like i gotta understand that right the one mental hack that took me from two million to seven million in just under a year right like so good

yeah the one mental hack that was really good That was really good. That was really good. Well, no, write down Russell's, not mine. You go back to the replay. But that's what I would say. And then that messaging, you just flow throughout the rest of the funnel. Because I don't think we need to go through everything. It's like the first one. It's like the messaging is the key thing.

You get the messaging right, everything else will flow. You get the messaging wrong, it's just like hitting a brick wall no one's gonna get past that right gotcha and then real quick you said this funnel's live you have you have ads running to this funnel or you know that was literally my next question no no so our traffic is gonna go towards these um so let's see again Again, it's not live. Trying to see if I can access the funnels themselves. Maybe if I can edit. No.

Oh, if you can edit, yeah, just click the name of the funnel itself. There you go. There we go. Yes, so that's that. They've opted in. Preview. So this is where we're going to start spending ad money on.

And that was my next question, how much it would be a good budget for ad spend. So first off, same thing I told you before on this landing page, right? It's too generic. Complete multi-million dollar producer in 200 years. Zero to master with expired listings. Anyway, it's making this sexy again, right? Like how I was able to flip 30 houses last year using an unknown.

Since you tell them it's expired listings, then they're like, oh, it's expired listings. I know what that is. Like I usually in a registration page, I try to build curiosity curiosity so usually i tell them what it's not what not what it is right it's like this weird this this weird loophole i figured out that um helped us to and like saying multi-million dollars seems so generic no one's going to believe it right it's coming down saying we sold 32 houses or we made 1.65 million like the more specific the better so uh the the loophole effect we found that um that helped us to sell an extra 32 houses last year um and then so that's like the and then i almost hit on the reg page bank and it's not what you think is it's not this

it's not that i'd say a bunch of things though it's not now there's a tree what is this i have to understand that's number one number two question was budget so um yeah so what i look at what's the price point of thing you're selling on that webinar is that a webinar i think yeah yeah yeah no so the it's a membership course uh our starting price is 97 and that's for the first month and then after they're done with that they ascend to the next level and that'll be 297 of course they can pay for a whole year and that'll be a lot more uh what are you selling on the actual webinar though you selling a year version on the webinar uh the webinar um no no so uh i'm sorry like that am i selling the webinar that's a webinar opt-in right as we see the name edgar but they're going

to register for that presentation to learn that secret thing. And you're going to sell them in that presentation, correct? Exactly. So the webinar itself is free. What's the price point? Yeah, so $97 course and then the $297 course. Okay, so if you have someone on a 90-minute webinar, you should not be selling a $97 course. Mm-hmm.

It should be, yeah, like I see Thank You page obviously doing lynchpin so thank you page you put people into a trial for a $97 a month course yeah if you get some of our webinars i mean the lowest you sell on the webinar is 500 bucks i'd say at least a thousand to two thousand dollars especially in this market is what you should be selling on on the actual webinar like doing a perfect webinar like the way we teach it and so if that's the case that's that's what i look at yeah like i i mean i would default probably test on a thousand dollar course which could be it could be just a year access and that's what click funnels right we launch is you get a year of click funnels for for a thousand bucks plus this course plus that you know we create an offer um but that's what gotcha yeah is that what

this is right here yes and right now you're selling this for what? $97 a month? Mm-hmm. Yeah, so again, $97 a month is what I would offer on the thank you page. And then when I'm selling on the webinar, it's going to be a year version of it. So $1,000, they get a year's worth, right? Because to make the webinar numbers work, you've got to be selling mid-ticket. So, then it comes back to

like, you know, okay, at the end of this webinar, I'm selling a $1,000 offer. What I normally do when we launch a webinar, we spend $1,000 to the webinar and I see if I can sell at least one. If I can sell one, boom, we broke even. This is awesome. We don't sell one. Webinar sucks. I've got to fix the webinar. Rewrite the webinar. Spend $1,000. See if I make

one sell. If I do, woohoohoo, broke it, make two sales. All right, now it's game on, right? And then you start scaling and rolling it up. But ideally, eventually, it's got a spot where you're spending $100,000 a month and then $1,000,000 a month on it, right? But it's just initially it's testing like if I make one sale on the webinar, how much do I make? I make $1,000. Cool, let's invest $1,000, see much do I make? I make a thousand bucks. Cool. Let's invest a thousand dollars. See if I can make a thousand dollars back. And then, and then that's the first week.

And then the second week and keep, keep going. Uh, so on and so forth from there. Got it. Got it. Wonderful. Wonderful. Yeah. We have a couple of these.

If you haven't read expert secrets yet, read that. That's, that's the guidebook that teaches you exactly how to do that, how to grow it, how to scale it. Um, the webinar presentation slide by slide by slide by slide. I'll get scale it. Um, literally go to the webinar presentation, slide by slide, by slide, by slide. I'll get on it. That's the book that'll help you master, um, how to make the webinar work.

Wonderful. And as for the ad spend, what would you suggest would be the, like a budget, a good budget to spend on a weekly, monthly basis? Like I said, so you run the webinar.

If you sell a thousand dollar product, you spend a thousand dollars in ads. Okay. And try to break even okay and if money's no object what would you say same thing i do not i do not just dump in 25 000 a webinar i hope it converts like i go slow you test everything slow you grow you scale it okay in the expert secret book talk about the goal is not to do webinar once it's your webinar every single week until you perfected it, right? And you get better and you tweak it and you tweak it and you tweak it. So initially, you put $1,000 in and see if you break even.

If you don't break even, the webinar sucks. Go back and rewrite the webinar and spend $1,000 and keep doing that until like, okay, it's working now. Now we start scaling it. Now we go to $2,000 and then to $5,000 and then $10,000. But I've seen so many people lose their shirts. Like I created a webinar, Russell. I spent $30,000 in ads. Nobody bought. Like why would you do that Russell, I spent 30 grand in ads. Nobody bought,

like, why would you do that? I don't do that at this point. I don't have a budget, but I'm still going to test something in small scale. It has a little bigger, a little bigger, a little bigger.

And then we start scaling it. And so that's, that's just the game plan. Wonderful. Wonderful. I really appreciate your insights. I'm going to get on this now. Awesome.

Thank you so much. Expert secrets. Go read it. Awesome. Will do. Will do. So good. So what's it like to buy your first cryptocurrency on Kraken? Well, let's say I'm at a food truck I've never tried before. Am I going to go all in on the loaded taco? No, sir. I'm keeping it simple. Starting small. That's trading on Kraken. Pick from over 190 assets and start with the 10 bucks in your pocket. Easy. Go to kraken.com and see what crypto can be.

Non-investment advice. Crypto trading involves risk of loss. See kraken.com slash legal slash ca dash pru dash disclaimer for info on Kraken's undertaking to register in Canada. At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets.

So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple. Built for possibilities.. Wealthsimple, built for possibilities. Visit wealthsimple.com slash possibilities. Let's hop over to Beth. How are we doing today, Beth? I think we both clicked the unmute button at the same time. I think we did. I'm fabulous. That's always my answer. How are you doing? Living the dream. I can fabulous. That's always my answer. How are you doing? Living the dream. I can't believe he's live.

I'm nervous. I hear you, Clyde. What's going on? My question, Russell, is I do, I'm a digital marketing person. I've been doing that for about 20 years. But my biggest customer right now is a laundry delivery company. I've been working with them for a little over five years all of their everything comes from Google Ads they don't do anything outside of Google Ads and I really want to build a funnel for them but I don't know what kind of funnel to do for them they don't have a

value ladder they don't have and and the other thing when they first got into this as a laundry delivery company, they pick up your laundry, take it, wash it, bring it back, Freshly Folded is the name of the company. And when they first started, there wasn't any competition. They're in San Diego. They're the biggest laundry delivery company in San Diego. But now there's all these other guys coming in, and there's a bunch of national chains, and there's a lot of competition.

So the ads costs keep increasing, and it's just insane now. So I really want to move them away from that and do something different. If this was your company, what kind of funnel would you do? And what kind of value ladder would you build? Cool. Some companies is harder to do a value ladder if their company's not, you know what I mean? So I understand that may be harder. The bigger, so the biggest thing is like when ad costs go up, you got to make a better

offer or a better creative or things like that. You know what I mean? So my question is like, um, like what's the offer you guys run right now? Um, they, they have a, they have a one-time pickup whenever you want it, or they have a weekly, you pickup whenever you want it or they have a weekly you know you pay um you get your laundry picked up every single week and so you get a little bit of a lower rate per pound if you if you have a weekly pickup and then um a lot of times they'll have me run like a 50 off of your first order or 25 off your first first order, whatever it is, they'll always do a first order deal on the Google ad. So I know that's something I could put into a value ladder.

But beyond that, I mean... Would they let you do something even like an offer like, hey, get three shirts clean for free? Like, can I think about this? Like, the first time I hired someone to come and take and fold my clothes was a one-time thing. And it was the greatest thing i ever did and now it's been it's pretty quick for us man 12 14 years now we've been doing delivery with the same company for 12 to 14 years because they did my things once and i was like this was so much nicer than me ironing my shirts like is there a

way you can even do something that was just like hey we're gonna do three shirts or three shirts or a dress for whatever that is right and just have an offer like that to get them in the door. Absolutely. Cause like, that's what I would try is an offer that the big chains probably can't, or they're not willing to do. Um, that'd be the first thing.

And then, then yeah, like you can run it cause they're doing, you said, uh, paid ads or organic ads right now. Hey, we're spending like $2,000 a month to get 10 new customers.

And that's worth about 400. I don't know how, I don't know why they're, I mean, it's just insane how much money they're spending in ads. And I really think we could do something completely different. Yeah. What have you even read?

Like Facebook, like local Facebook and just like all the different, different things. Um, I mean, I would probably just try to make a pit the different, different things. Um, I mean, I would probably just try to make a pit. Um, like the kind of funnel I would try to make is just one.

I would almost look at like what group on like a style page, like what group on living. I don't know if those companies are still around living social, like those deal of the day sites, but I have something like that where it looks kind of similar. People are used to that, that concept, but it had making a really,

really good offer. And then just running Facebook, Instagram, like all the ads, local, you know, geo-targeted around there. Um, and just make a really sexy uh first time i would make sure you position as a first time only offer because you don't want your existing customers seeing it

and then trying to get free stuff done you know um but i think something like that's how i would structure because like um because you're right it's gonna be harder to get a value ladder they're looking to you know that company's like, they're looking for repeat service. Like that's how that one works is repeat service, you know? I mean, unless, I don't know. I've never seen upsell. No, never enjoyed an upsell with me.

I'm like coming in, cleaning all my sheets and everything else in my house. But I would probably pay for that if somebody had offered me that. They will do that. And they do, they, I mean, we'll run a, we'll run an ad. Like sometimes we've run ads where we're, you know, are you not ready to take us for a spin yet?

Just have us do your sheets and your towels. Cause some people don't, they don't feel comfortable sending like their underwear and you know, whatever. And so I'm serious. It's, it's a real thing. And so they'll, we'll, we'll say, Hey, just send your towels and your sheets and stuff and see if you like it. And then maybe you'll be more comfortable sending other stuff. Yeah. One idea for you that might help spur money.

So whenever I worked, I used to work a lot of local businesses back in the day. And I had a magic trick that everyone thought I was a genius. And I would just, they're like, what kind of ad or funnel should I run? I'm like, before we run any ads or funnels, I want you to give me your dead files. They're like, what's a dead file? I'm like, I mean, as a customer, it should come in in the past, but no longer give you money anymore. They're like, oh, yeah, we have dead files. And so every company has that.

I guarantee that company probably has 1,000 people that in the past have used their services and are not currently using them. And so I do that. I just go get that entire list. I build an email list. I start sending out offers to the email list. And usually you'll make 10 X on that versus any ad campaign. Um, and it doesn't cost you any money. It's just free, free, um, free stuff. So every time I go, I get it with the, uh, my buddy owned a gym. Uh, he like, he like wanted me to build him a funnel and drive traffic. And I just grabbed his dead files and we filled up his gym in three weeks. Just sent out a couple offers to his dead files, people who've been there in the past.

And then he's like, all right, I don't need any ads. Yeah, we filled the whole gym up off dead files. So I bet you there's a lot of low-hanging fruit and opportunity just that in the list. They're probably not monetizing or using or sending out offers to. So just another thought. I know they've got a guy that's doing email marketing but he's going off like we have people that come in through the funnel and or in through their ads and they will sign up for service and then there's some people that come in and put their email and all the stuff but they don't actually order us to come pick anything up and he emails those people

but i don't know that they're going we've gone backward to people they used to service and see if we're servicing and now, and that's a good idea. Oh yeah. Never had experienced once. Yeah. Yeah. Beth stick with it. When Russell has to go and you guys help me bookmark the pizza guy story,

we're going to hit the list. Absolutely. I know what you're talking about. Yeah. Cause I learned it from you, Russell. You kidding me? Of course,

you know, so if I didn't know Russell, I, Russell, I wouldn't know anything. Hey, gang, we're getting really close to 1 o'clock here, and Russell's going to have to go soon, so I want to go to Nadia and then Dodd. And then, of course, I'm going to stick around after and be here to talk to you guys about all the stuff.

But Nadia, let's get after it. Hi. Can you hear me, by the way? I just want to make sure. So, hi, Russell. get after it hi can you hear me by the way i just want to make sure okay um so uh hi russell um i have a question with regards to a course i'm making so this course i thought of making because for instance so i have so many things running through my head every day i can't possibly remember to like drink water take med, or like sleep at a certain time, track my expenses, whatnot, right? So I created the spreadsheet. It's a pretty cool spreadsheet. I want to turn it into more of a program. I kind of have it like halfway there.

But I also want to connect it to an actual like notification light that a person could have on their desk or on their wall. You can buy this on Amazon for $30. You know, you can program it. You can have text on it. Like you'd have a huge sign on your wall that says, do this, do that. So you can purchase it, but it's like, of course it's somebody else's brand. It's somebody else's product, but it would be attached to my course. It'd be a course that I would be making too. So it'd be a course on, you know, the basics of, you know, like here you have to do this and this and that reminders, you know, like this is what you have to do to stay healthy, exercise, you know, do these basics and then the upsell would be financial literacy or whatnot like basics basic stuff that people actually need like i i swear people need this and um because i needed it so um so anyways um this my course to purchase the light and program it themselves? Or I can create one myself by using like, it's easy enough, like it's the same cost for me to create one with an LED display and using like either Raspberry Pi or like arduino or whatnot to program those and actually send it to the client and actually make notifications that way should i make my own

product it'd be physical product along with the course or should just direct people do the easiest thing direct people to buy this other branded thing this brand is typically for people who have dementia i don't know it's it but it works you know it's something that people can dementia secrets right so i so i get here's my advice what i would do so um in the short term i would definitely i would advise like sending them somewhere else to test the offer first before you spend the time and the energy and the money to go and custom label. So for example, before ClickFunnels, I had a supplement company called Nercel. And we spent all the money and we built the thing and the funnel was running, but we had no upsells or anything. And so I was like,

we should make a skin cream that goes with this. And so we hired a chemist, he made this whole formula for the skin cream, and we're going to make it but it was like they wanted like 80 grand to run the first batch of skin cream like ah what if nobody actually buys this thing so what i did went to amazon and i found a very similar skin cream to what it was and i bought a hundred bottles for like a thousand dollars they got shipped to my house and then um and then uh on the sales page we had a picture of a bottle but had had our label on the sales page, we had a picture of a bottle, but it had an R label on it. We just Photoshopped R label on it. We had their ingredients on it, and we tested it. We started selling it, started selling it.

And at first, it didn't sell, and so we kept tweaking. It eventually started converting really well, and we started selling through the inventory really fast. I was like, okay, this is the winner. And then I called the lab. Here's 80 grand. Go make our custom one. And by the time we'd sold out of the whatever,

the thousand or so that we had bought of the the um whatever the the the thousand or so that we had bought um of the generic one then i had my own product my product line but i didn't i didn't gamble my money until i knew it was going to sell and i knew people were going to buy it so do you think that i should rather than sending them to amazon to purchase it i send it to them and purchase it myself send it to them as like part of the package. Yeah. That'd be, that'd be easiest.

Yeah. And you can even contact the company and be like, Hey, can you white label this for me? Like what would it cost? Cause a lot of companies like are really bad at selling stuff and they'd probably be like, I want to order a hundred of them,

but can you still know my, my logo on instead of yours? And I bet you could get nine times out of 10, you can get people to do deals like that. And it's not going to cost you hard than anything. Okay. And then without the white, like, like let's say I couldn't white label it i like it's totally

legal to like purchase it and then not necessarily branded as your own but just like send it off to a person sure yep bundle in there and go for it yep okay yeah cool very cool that's exciting thanks yeah good luck with it all that's awesome on that note too gang i just got word uh we're gonna have bundles really soon available to everybody so amazing uh last last one for and then we'll we'll russell it's one o'clock is it okay if we do one more are you up on it amazing let's hop over to dodd how are we dodd hey dante hi russell thanks for taking my question even though uh it's an ecom question all right so uh if not yeah i'm sorry i will i will answer that you'll be right up rocking and rolling after russell's gone we're just stick to expert i'll just listen to ibarrios

that's fine you're great dodd i appreciate you man let's get after it, Michelle. How's it going? Okay. Amazing. I am not sure I've been running this funnel to my vintage kitchen people trying to see what they're going to buy. And I just cannot get the offer in front of them that they're going to take me up on it. Interesting. What's the offer you've been rolling with them? So I've got, um, I got a lead magnet going,

join our vintage cookbook club. And then I give them a lead magnet and like, okay, what can I do to get them to purchase? Maybe I can get them to buy the printed version of this book. So my ads are converting really great from my lead magnet, but they're just not converting as well for the, the next step of the funnel. The lead magnet is the,

the book. And then the upsell is the same book, but print version. Uh-huh. Okay. I wonder if you did something where it's like the lead magnet, if you just changed a little bit where it's like, they get 10 recipes or something.

And then, and then the upsell is like, Hey, if you want to unlock all the rest of them, they unlock, you know, blah, blah,

blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah of them, they unlock, you know, blah, blah, blah, blah, blah, and a physical cookbook. And, you know, like that way they're not getting the exact same thing. There's more value in the upsell. So I did that because I switched it because my printed version was getting, I think, a 3% when I'm looking at my analytics. It was getting a 3% take. Then I'm like, I got to make more. So I'm like, what if I added a couple other things? So then

I'm like, okay, how about I give you the secret place to go look at the 10,000 recipes online. Plus I'll give you the printed thing. Plus I'm going to try and throw you in a kitchen product. Then I feel like I'm baiting. I don't know. It's not, it's just not working. Wait, it's not working because you feel like you didn't want to do it or because you didn't actually convert. It's not converting. Like this is a mental issue on your side, not a conversion issue, but I'm not sure yet. It's a convert. Like I'm looking at my analytics.

I can show you. It just doesn't seem like it's converting yet. What percentage is it converting at? Zero. Okay. So like I'm getting like. What's the price point on it? $19.95. Okay. So like I'm getting like. What's the price point on it? $19.95.

Okay. So the physical plus the other stuff. Can I see your landing page for the upsell for the book? Yeah. You're good to go, Michelle. You can share. Thank you. The thought of a thousand recipes stresses me out.

I feel like that would hurt the conversions. Like it's too you know i mean okay so do you see it you see my okay sorry so here's the landing page do you want to see the landing page yeah this is the lead this is that the is that the cookbook right there uh no i don't have an actual picture of the cookbook it's in this video i put together but i don't have an actual picture of the cookbook. It's in this video I put together, but I don't have an actual picture of it. What's that box that is here? Is that the box that comes in? Yeah. Okay. Okay. Step number one, if you're selling a cook, a printed cookbook, you gotta show the printed cookbook. I'm sure it's in the video, but I would have pictures of it. And like, cause you got, you're trying to sell the experience, the experiential side of it right uh-huh that's that's what the vintage like having it there like

so you got to show that experience a little more i think okay um are they like a spiral bound like book or a physical book or what's it how's it actually spiral spiral bound okay so they already have 12 finished cookbooks from the opt-in? Yeah, the opt-in is the digital version of this. And so the first offer at least is this bundle of get the printed version of it plus the 10,000 secret place to go look for more and a kitchen product. What's the kitchen product? They're called Euro Scrubbies. Okay. And that comes with scrubbies. Okay.

And that comes with as well. Okay. Can I see the registration page, the opt-in page? The opt-in page. Like this one. Yeah. This is where you're sending all the traffic to right now. Right.

Do they know what the Vintage Cookbook Club is? I don't think so. I mean, it goes down a little bit explaining some, but no, this is... I just want to take a quick moment and hop in here. And we just did this on Tuesday with the e-comm track. And I really want to hit this and I want to drive it home to you guys right now. We've already seen the framework, how many funnels have come up and how many examples. And if we look at this, the above the fold, the most premium prime real estate on the page, we have number one, half of the page is an image of the vintage cookbook club. And we can improve that image very much so. And that image is not really invoking any emotions, right, Michelle?

Like when somebody sees that, what emotions is that invoking? Whereas instead, what if we have an image of maybe a mom, maybe like a current mom who's like 35 and she's with her mom who's maybe like 65 or something, right? And now they're both looking at this book. They're in the kitchen. They're smiling, right? That's what we want to take up real estate with. And also also who are we speaking to here become the newest member of the vintage book club which uh the vintage cookbook club which i don't know discover a whole new world of vintage kitchen charm in trying to speak to everyone we typically speak to absolutely no one right time and time and time again we said it so just like it as soon as you land on the page here it screams

the the generic the broad the large wide net can i show can i show my screen real quick am i able to do that soon absolutely yeah you're good russell so i've only sold one cookbook ever it's called the funnel hacker cookbook um this funnel i'm not i've not optimized this for a long time so i'm not saying this is the best funnel ever but um conceptually you see like me holding the cookbook plus you see the recipe like i had milk and flour you see my page by the way i think yeah yes you're good but yeah you see it's like i'm showing the cookbook right here and like you get my top 22 sales funnels for free and it's a new funnel cookbook like conceptually that works like oh i'm gonna get this cookbook it's amazing and this is the digital option as well and after they register i take them to a different page but again if i if and when i rebuild this

page and i've taken it like next to a page like this which is like congratulations the pdf's coming to you i want to ship you physical copy but i would use a two-step order form right here so see the video of you actually holding it out this is like you got the digital it's great but i hate digital because then it's like you're printing out one page you can't flip through it and like the the vintage nostalgia the best thing is having it here. And I have it there. So when I'm cooking, I have it on the – and I be demonstrating it. Like when I'm cooking, it's spiral bound.

It's open so I can cook. And my pages aren't shutting or my kids aren't dumping water on it or whatever the issues are with the print one. I have all the recipes. I can flip through them. I can see it while I'm cooking. It's so great. But then I have the two-step order form. So it's like ship – they're seeing it's an offer real quick. I'm like, where do so great. Then I'd have a two-step order for them.

They're seeing it's an offer real quick. I'm like, where do you want me to ship your copy of the cookbook? That's kind of how I would probably structure it if it was mine all the way. You know what I mean? Okay. Perfect. Thank you so much. I do think the length of the 1,000 cookbooks makes me nervous because I'm just like – at least maybe overwhelmed. I'm like, ah.

I almost go like on the Reg page like, hey, I just launched – like I just launched this new cookbook. This new physical cookbook is amazing. If you want the first three chapters for free, opt in right now. I'll give you the first three recipes or my favorite cake recipe or whatever it is, right? Like they're opting – like they're seeing the full thing on the Reg page and then the ads like, Oh, this is a really cool thing. You're like, uh, this is my new thing. But if you want the first thing, you want these pieces for free, let me know. I've seen people with book funnels.

They're like, I'm like, I just wrote my new book. It's amazing. If you want the first two chapters, opt in down below. So I show the physical, I give them a piece to opt in. And then the episode becomes easy. Cause it's like, I want the rest of it. I got two, I got two chapters, but I need the whole thing. And then the conversions go really high because it's like they have a piece,

but they want the whole, does that make sense? That's probably how I would restructure it if this was mine. So my quick question then is, it's more of this passion niche of, I just can't get enough vintage cookbooks to look at because it's not that they're my cookbooks and I'm not selling you how to cook or anything like that. It's just a way to get those kitchen people in with the vintage angle. Is that even a good offer then for them?

Because I know this niche loves looking at these cookbooks and I don't know if this is a bad offer. I don't know the market at all, so it's hard to know. I would test the version I disperse. If it's not converting then we gotta look at even coming back and be like what he's looking for do you want physical do you want more digital because you can have a membership site it was just like i give you five new digital um cookbooks a month and that could be maybe it's transitioning the offer to a membership site um if you if you give them the thousand and you gave them everything without you know it's like instead like there's thousands of them out there i'm gonna to curate i'm going to find the five coolest ones every

single month there's three coolest ones every single month i'm going to give them to you and it's membership side they're all digital and maybe that's the offer uh because maybe they don't want physical maybe but like you don't know that yet so i tried the first version doesn't convert then i try flipping it to like more of a membership model give them a free trial where they get three cookbooks to buy cookbooks a month that you're curating through you're finding the best of the best you're bringing them in you know, and they're kind of structuring it that way as well. Awesome. Thank you so much.

No worries. All right, everybody. Well, I've been having a ton of fun. I got to jump on to the next thing. But this is awesome. So next Friday, I won't be here. Some of you guys know next week I'm doing the Selling Online Challenge. So I'm going to be doing a full day VIP day on next

Friday. But then after that thing, I'm back to normal anyway, but I had fun this week with you guys and I appreciate it. I know Dante's going to keep doing more cool stuff with you guys. Uh, but just biggest thing on my side, I want you guys know, don't forget, like we always say this thing, like you're one funnel away, but it is so much more real than you even understand. Um, click funnels, we launched a decade, like next month will be 10 years since we launched click funnels. And I had this meeting with my team the other day and it was really fascinating because in the last 10 years, as you guys know, I launched a lot of funnels. But if you look at like the majority of the growth of ClickFunnels came from three funnels.

It's crazy. And like, and we've been working, working and like trying to figure out the next big funnel that's going to hit for us. And so like I'm launching, even at my level, like I'm launching 10, 15, 20 funnels to find the one that's like, that's the thing that can scale, that can grow, you know, like click funnels. We launched click phones five times before we hit the one funnel or the

funnel hacks webinar, which was the funnel that took it from, from an unknown startup to the point where we had 50,000 active members. And we peaked out at 50,000 members. We couldn't get past it. We tried thing after thing, after thing, after thing.

And then the challenge, the funnel we launched was the original one funnel way challenge, which took it from a hundred from 50,000 members to a hundred thousand members. And then in the, in between there, we launched other things, but like, um, I just want to encourage you guys to like, you don't know which funnel is going to be, so don't be like, so it didn't work. This didn't work. Like if you, I mean, you're on, you're on our email list. You see like we're testing and trying things all the time. Not that I, not the other ones aren't working, but I'm like, I'm trying to find the next one that's going to be boom.

This is the one that scales, right? That grows exponentially. I'm not sure yet the selling online funnel that we're doing this week. That's been our highest converting funnel since the one funnel I challenged five years ago. So in my mind, I'm like, there's something here. I don't know what it is, but we're testing it this week, next week. And then if it works, we can start scaling it and growing it.

So I just wanted to give you guys some encouragement. Keep your eyes open. Keep doing this game. Keep playing it and keep looking because you don't know which funnel it's going to be. But as soon as you get one, you can go from nothing to something. Trey's a good example. Trey's flashlight funnel. It went from zero to $30 million in sales in six weeks.

It was just, that's the one to hit. You never know know so it's just playing the game being obsessed with it having fun with not stressing so much like what if this often doesn't work this often doesn't work cool try another one try another one that's what makes click fun so fun is how simple and easy it is to keep putting those things out there and then you get one of the hits that's like okay now now it's on like donkey kong and it's really fun so stick out of you guys keep having fun you're one funnel way i believe it it's actually a true statement i's really fun. So stick out, you guys. Keep having fun. You're one funnel away. I believe it. It's actually a true statement. I've seen it over and over and over again.

So keep playing the game and appreciate you guys being here. And I'm going to pass it back over to Dante. Can we join next week for the selling funnel? Only if you want to learn how to sell. So yeah, if you go to sellingonline.com, you guys, it's a three-day event I'm doing next week just teaching the selling side of things, how to create a presentation and an offer and that kind of stuff. So you're more than welcome to come register and come be part of that if you guys want to. It's going to be fun. Awesome. Thank you, Russell. Thank you. That was amazing.