Marketing Secrets with Russell Brunson - Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson

Episode Date: December 9, 2024

I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life scenarios and the hands-on advice that can take your marketing efforts to the next level. From overcoming launch delays to optimizing webinar registration pages, we covered a range of topics that are critical for entrepreneurs and marketers striving to make an impact. Listening to these questions and the advice I shared will provide actionable insights you can implement immediately in your business. Key Highlights: Overcoming Funnel Delays: Strategies to create noise and drive traffic to time-sensitive challenges with limited time. Crafting High-Converting Registration Pages: Learn how specificity and curiosity drive opt-ins for webinars and challenges. Pricing for the Right Audience: Why raising prices can attract higher-quality leads and build long-term success. Simplifying Your Funnel: Tips on leveraging simple yet effective VSL funnels to drive conversions. Refining Offers: How to focus on one specific pain point to avoid overwhelming potential customers. Whether you're launching a new funnel, refining your messaging, or seeking inspiration for your next move, this episode is packed with actionable advice. Tune in, and let's build something amazing together! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

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Uber Reserve. See Uber app for details. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Seekers Podcast. to 90 days in advance. Uber Reserve, see Uber app for details. What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I just got done with one of our OFA, one funnel away Q&A calls, which is always very, very fun.

And it's kind of fun. One of the guys towards the end, he thanked me and he's like, we know you charge 100 grand a day for consulting and you're here with us for an entire hour just doing Q&A. And so it was really cool. And I think there's obviously all the people at OFA have a chance to be on there and ask their questions live which is amazing which is why you should be an OFA

if you're not there yet go to onefunnelway.com and go sign up. Best hundred bucks you ever spend because you get three months of click phones for free as well when you go there but anyway I think there's some really cool things that came from this Q&A session so I thought it'd be really fun to show it to you guys and I bet two or three things will spark some interest in your mind. I know one of them we talked about was like moving away from pleasure and towards pain, and where you use that in front end offer

versus the back end offer, and like some really cool things like that that are unique that I haven't talked about publicly very much or really anywhere. So hopefully that'll be valuable and beneficial for you guys to go and check that out. And that's kinda the game plan. So we're gonna queue up the One Fun Away Q&A from this week.

And I hope you guys are doing amazing. And if you wanna get your question answered live, come to onefunway.com, go sign up, and then come hang out with us next week. Thanks everybody. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online.

This show is gonna show you how to start, grow and scale a business online. My name is Russell Brunson and welcome to the marketing secrets podcast. If you don't know me, my name is Danny Walsh. I've been standing in for Dante while he has been away. How we doing buddy? Are we here? I'm here ready to party.

What's that man? Let's go. Right. We do have our first customer lined up ready with a question for you, Russell. And I just brought this question to us on, on Trey's call and was like, man, this is better for Russell. So it's a first one up. We are going to use the timer as well, hopefully to keep everybody on track.

But if we're here, let's, let's get started. Okay. Yeah. Hi Russell. Um, my challenge funnel is my, um, my first funnel. I'm a fitness instructor and I'm launching a new personal brand, Everbody. It's everbody.com, so I've connected my domain and I come up with a challenge for pre-Christmas people that are actually in fear of gaining weight over Christmas,

which leads into the programs, the mastery challenges that are starting via my app in January. I've been faffing around with the workflow structure and I couldn't get it to work. So Austin very kindly stepped in to help me yesterday, but I'm behind schedule on launch of this little, the funnel by a week. How would you go about gaining up some traction with with this and have you got any ideas that you know we can put into place for the you know the lack of time that to make up for the time I've lost. Yeah so the funnel working out that you got all the pieces working out of.

Okay cool. So you were hoping to launch it last week and now it's your week late. That's... Yeah, so the 12 days of Christmas, it was meant to start on like the 13th. I mean, I know that it's not the 13th, but I literally haven't even finished putting the images in. I will hopefully reach that point by Monday. However, I still lost all of that time and it's time sensitive as I say. It was The 13th is okay. So a week from today is when it starts. Is it a free challenge, paid challenge? Yeah, so it's a free challenge with a VIP upgrade

for access to the online fitness app. The six, it's a six week introductory offer for my mastery challenge, which is for complete beginners and ADHDs that find, really difficult, which is like me really. Me, I understand. Most of them are not as cool, I'd assume actually, but. And also for people that find fitness overwhelming, so using a 1% methodology of change. So the in keeping of like your water

is like the key focus for the download. So it's the secret weapon if you like to staying off the food. So we got a week then basically, we got seven days days before it starts. And then do you have an email list, do you have a following, like, do you have those things in place right now or not? I've been working too hard on the back end of things.

Actually forgot the front end, so I haven't really got that much people following. To be fair, yeah, it was on my to-do list. I should have done it the other way around, but I have got a following. But it's not like millions like a fitness influencer. I'm just the modest sort of like PT that works from their gym at home. No worries. Here's the good news. The good news is a week is more than enough time to put a challenge. In fact, if it goes further than a week, people don't show up. So you're not actually in a bad spot. When we do challenges, we start promoting a week out. So you're actually perfect timing. We used to we spoke challenge like two and three weeks out. And what would

happen because we buy a lot of paid ads is what would happen is like, we'd be getting people for two and three weeks. But then you look at who actually shows up and it's usually the people that decided the last like 72 hours are the most likely to show up and every day past they're less likely. So people signed up two weeks earlier don't even show up so we just wasted our money getting those people. So for free challenge like you're actually in like this perfect sweet spot. So the question is just like what are all the different ways you can make as much noise as humanly possible because your job as a marketer now is to make noise and scream and yell from the top of your lungs every channel that you have any access to.

Right? So for me, like when we're launching something, I'm looking at everything I've asked this to. So I'm like, okay, what do I have? I'm like, I have a little text group. So I text everyone text group. I'm like, hey, I have Instagrams, I post on Instagram. I have the ability to push to Instagram.

So I push to Instagram, then go to email, email or list. And then we go, we just hit everything's possible. I go live on Facebook. I go live on Instagram, I have the ability to push to Instagram, push to Instagram, then go to email, email our list and then we go, we just hit everything's possible. I go live on Facebook, I go live on Instagram, I go live on Twitter, we started in Twitter spaces because you live on Twitter, it's just promotion now. So like I would look at everything you have access to and it's just every day for the next seven days, you're just going live, you're pushing your email and you're messaging, you're spamming out like whatever you can do to make as much noise as possible with what you have. If you have a formal email list, I don't know if you have a formal email list, it's like in ClickFrontage you can send email out to, or if you just have clients, but either way

it's like I'd be gathering with people, contacting them, pushing them into, it's all about now just making noise. Yeah, I've got a female focus target market. So unfortunately, I've accumulated a lot of male followers, which is really annoying. But I have built up quite a little. Well then tell the male followers, I literally I would be like, and we used to just back in the day, because when I write some pre click funnels, my audience was like 90% men, 10% women, it was, it was now it's like almost it's like 46 to which is awesome, but you used to take 90, 10.

And so I had a couple really amazing female friends who would who were great teachers and promoters and stuff. And so I would like literally contact her list like this is for all the ladies on the list. I have something really cool. You're gonna talk to a bubble. You know, we push this thing. You do the same thing as like, hey, for all the men, uh we want your spouses we want your your significant others like this is this is the gift you can give them for christmas like like leverage the men to bring in their to bring in their their women uh and speak out they don't don't hide they speak directly out to like this is for women so women go sign up for men go get oh yeah yeah i'll be i'll make it it perfectly clear yeah excellent thank you so much.

Yeah, no worries. She has seven days makes much noise as humanly possible. And this is the first time that what's nice is now you have this process down. You know, you can change it in January and do a January challenge. And it's the same structure, same everything, but I got more time in February. It's like Valentine's Day is coming. And like, just keep changing to whatever the holiday is. Like, because you can work now. Now it's like Valentine's coming to that and like just keep changing to whatever the holiday is like cuz you work now And I was like if the first one Give this thing and second one you tweak the branding a little bit the same everything else and then you can You can focus on driving a little more traffic and then you know, it's stuff. I just don't the Easter chocolate. Yeah

There's all the holiday that you will need to lose weight. That's the nice thing about your market Yeah, absolutely Well, congratulations. Hopefully you crush it over the next seven days. Excited to see. Oh, watch this space. Yeah. I'll let you know how I get home.

Very cool. Congratulations, Jane. Thank you. Jane, come back and tell us how you got on as well and make sure you keep checking in on the calls. We're interested to see how this goes. Oh, thank you. I think with a lot of folks, we get to this point where we can quickly think we're running

out of time and we're like, oh man, and you get into this sort of like headspace of, oh I've run out of time and I'm not going to be able to do everything. But if you work and make enough noise, you are able to have a successful launch. And I think it's really interesting to hear what Russell just said about, you know, we just start a week out. That's super helpful, I think, for everybody on the call. Just let us know in the chat if that's been useful. If it's taken away some anxiety. We even like, so if you guys are probably on the list, like yesterday, I did a two hour live pro finalizing live. Like, well, literally, it was, it was the day before, right? Oh crap,

I'm going live tomorrow. We haven't told anybody yet. So like, we had a, it was like a less than 24 hour window. I was like, how much noise can I make in 24 hours? And so if you, I mean, if you're connected, you saw me hitting email, text, Instagram, Facebook. I was just going crazy as fast as we could, you know, in 24 hours. And it's just, all right.

And you know, obviously we had a week where we got way more people, but the nice thing is that when we did the launch, we streamed it to Facebook Live. And so that was a two hour Facebook Live. And what's cool is that asset now is on our Facebook page. My team is buying ads through now. And so now over the next 30 days,

that Facebook Live will hopefully get, three, four, 500,000 views. They're all just pushing back. So it's like even like the post promotion you keep driving they pushing putting fuel on that fire and it'll continue to keep keep putting people forward in perpetuity that's the right word my water brains getting some of the words confused hopefully that's the right word so good so good all right let's get into um our next question rus, if you're ready. Top of the list with the hand-res is Tamar Tarmer. Tamar?

What's up? How you doing? What's going on? What's up? How are you? Amazing. So we're about to have our new Prime movers now? Did you see by the time our community tattooed the entire Prime mover thing, all the statues

on it? It was crazy. I was like, dang, if I had the tattoo, I'd get that totally. I was wondering if you saw that. Oh my gosh My daughter's gonna be the the the first The youngest or I don't know Part of the club, right? Okay. Here's my story. Um, I am do my first webinar next week on the 12th Thursday and I a little bit made a mistake of starting to advertise and like put the

word out a little bit too early, like this week, and realized that there was a lot of people interested in clicking on it, came to the funnel and didn't opt in. So hook story offer, hook story offer, can't figure it out. So is it possible for me to just drop the link for you to give it a quick look and see like where you think she should show the page? Is that possible? Oh, yeah. Sure. You should be able to do that. Give you the call. So you promoted it. People come to page but they're not opting in. That's that's the that's the issue. Yeah. How many people how many people came have what percentage opted in? I don't know percentage,

but 10 people. Do you know how many people, 10 people hit the page or 10 people opted in? 10 people opted in, 80 something hit the page. Okay. So what's the math on that? My that's less than 10%. Less than 10% or more than 10%? More than 10% right? 80 to 100. Okay. Well, one was me. So no. Gotcha. Okay. Yes. I'll see the landing page, right? 80 to 100? Well, one was me. So no. Gotcha. Okay. Yes, I'll see the landing page, right? I think. Yeah. Cause I usually look at my Slack on the other channel and it's okay. Okay. Tell me what this is. Cause this, the headline is definitely the issue. Like it's very generic. I'm not sure exactly what's happening. So tell me what they're opting in for so I have a better idea.

Okay. They're opting in for a training to teach them the importance of strategic alignment, and why all the problems that they're currently experiencing within their company are just symptoms of a deeper issue. The deeper issue is strategic alignment, the symptoms of strategic alignment are not reaching quarterly KPIs not meeting their goals, disconnect in collaboration. Like there's so many challenges. And so because of that, they have tried, they meaning like the companies who are dealing

with this challenge of misalignment, instead of recognizing it as misalignment, they try to treat the symptoms each individually. So like, oh, departments are working in silos, let's try to increase, you know, collaboration. You know, we're, we're, we don't have enough meetings. Let's add more meetings to the agenda. We need a better software with AI to help us.

But in fact, all these different solutions are just treating symptoms and the deeper issue is the misalignment. So we have to go to the deeper source, get the teams strategically aligned and then. How do we make, how to make that sexy? Cause strategically aligning does not sound sexy you know I mean for sure but at the same time it's the product directors and small business owners you know who like

I have to make sure I'm talking to them like a CEO is not caring for fluff the CEO wants to understand what is this free training why am I giving you an hour of my time how is it affecting the bottom line that's why it needs to be sexy if it's not sexy knocking me out of time so I sexy I'm like they have like oh I see like oh my time? How is it affecting the bottom line? That's why it needs to be sexy. If it's not sexy, it's not gonna give you a lot of time. So by sexy, I'm like, they gotta be like, oh, I see like, oh my gosh, I need that. Like discover the shocking truth beyond unstoppable business success seems so generic. I don't know what that is. You know what I mean? Versus like, hey, I've got this thing.

This is the secret. This there's this thing like, I don't know, Jimmy Jimmy, industry data or stats or something like something very specific we can pull out. It's like, that's like, like, this is the holy grail, the thing I'm missing, you know what I mean? I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps. So the enemy meetings? Well the meetings are one of the ways that companies try to compensate for the challenges.

What are the top three ways that they try to compensate? For what? For the challenges. So you said meetings are one of the compensate. What are two other ones that they use to compensate? Software. Meeting software and? Oh yeah, meetings, software and maybe like more goals, like monthly KPIs or goals.

Okay, and then what's the pain point they're in when they come to to you is that their business is shrinking is failing. It's just not growing Yeah customer satisfaction scores customer engagement scores are going down And monthly KPIs are not being met. There's disconnect between product strategy and business strategy product strategy is not executing on Projects that ultimately deliver ROI and results for business objective goals. Okay, so something I would do then is like, is I would I would call that out, right? So it's like, attention, are you struggling? Are you struggling with customer metrics or are your team never hitting their KPIs? I mean, that's the key one, like, is your team

never hitting their KPIs? You probably think it's either your meetings, your software or your ever, but the reality is it's not. I've had a chance to work with X amount of business owners and there's one core thing that all of them are missing. That once understood literally makes all the rest of the dominoes down. During the trimester with that one weird thing is that almost all businesses are failing at, if you can apply then, you know, something like that. Now it's like, what's that one thing? That's sexy. That's interesting. Like now there's enough intrigue to actually register. Does that make sense? Absolutely.

Like the goal, for me, a goal on a registration page is at least 30%. Like that's always the number. So you're at 10, so you're about a third of the way there. So the ways you increase conversion on a reg page is always curiosity. I kind of make this more curious, but curiosity, like in specificity, like the more specific it is, but doesn't tell them what it is. Does that make sense? It's like, it's like there's specific thing that you're missing. That's like, that's like right in front of your eyes, but you're missing it.

But if you figure that out. So it's like, so it's all here. It's just in the wrong place. See, like, is this training for me, my business? Okay. While over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? These are good. This is too, I mean, it's good. This spot on the page, I mean, like right above here, like something like the number one thing, you know, like, hey, is your team consistently missing KPIs and nothing you're trying seems to work? If so, well, you know, so like they just call it the core thing up here. I think this is great down here, but just the core, the core, like you asked most of my attention. Are you someone who wants to learn how to, you know, somebody struggling making their own product and want to white label their own?

Boom, and then I'll push them a white label product, right? You know, there's something like just calling them out at the top. I got to picture myself at the food court of the mall and I'm yelling out to see whose people's attention I can get. I like, ah, attention like something like what's the broadest that I can capture that would get the most people to raise their hand. I can actually use my call out line and then boom from there it's like, okay, how to make this curiosity and specificity without them knowing what it is.

Like that's the thing that then gets them like, ah, I got to give my email. And then not only do I have to give email, now I always have to show up because I can't answer this question. And I've been trying meetings, I've been trying this, I've been trying, these things are working. Therefore, I gotta figure out what this one thing is. That's the thing, get some to register and show up. Okay, super, fantastic, thank you.

Yep, no worries. We had Mike and AJ were in my inner circle back in the day and they had a webinar registration page that was similar to this one, like it was very specific. And all we did for them is just make it I get it was like it was like how to make money Doing local reviews for companies or something register here and it's like they were paying like $30 per opt-in because like it was so If people they saw like I know what this is or is like, you know so there's like no one registered and all we did is we tweaked it to like the number one secret to

To make money the local markets and it's not SEO, PPC and we made off like 20 things it was not and then people like what is it and their cost went from like $30 an opt-in to $5 an opt-in the show for it went from like 20 to like 40 percent just because people like it's not only things that I'm aware of what's the thing that I'm not aware of it's actually the secret sauce and that's what I have to do because there's so many things it's not. Yeah. Yeah, talk about things that's not like we call it a blind offer. So like you don't tell them what it is, you tell them what it's not.

And they're like, but what is it then? It's like, ah, come and find out. So blind offer works so good, especially on registration pages. Okay, awesome. Okay, thank you. Yeah, no worries. So good. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor a podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve.

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Do not miss out. Hey, this is Russell Brunson, and I wanna jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different, because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

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to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself, I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team

or a company, you gotta figure it, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, on the bus. And this is what this assessment will teach you how to do. Now normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com.

But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com, again, two Gs, workinggenius. Two Gs in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S,

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Daniel, are you with us? Yes, sir. Can you hear me? We can hear you. Daniel, are you with us? Yes, sir. Can you hear me? We can hear you. How are you doing, man? Hey, I'm great. How are you? Great to see you again.

Doing awesome. Yes, great to see you. Thank you so much. My question, I think, is overlaps with the previous two people. So currently, my business partner and I, we have a $47 monthly coaching program. And what we found is we're attracting the wrong audience. So we're attracting people in their 20s still living at home and $47 is a lot for them. So what I'd like to do is a one hour perfect webinar for a higher end product like 997 and then close them at the

end and then do the $47 monthly membership. So my question is, is our perfect webinar too long? And are we going to do the same thing as a challenge, which is promote the live stream for seven days up into that? Okay. So right now your membership is 47 bucks a month. What are you teaching? Are you a crypto?

I'm guessing by your... I'm guess. Yes. So I'm teaching crypto and sales and marketing with ClickFunnels. And he's teaching social media influence and marketing with ClickFiles and he's teaching social media influence and marketing. And then he has, we're doing wealth, health and relationships. And so we both do relationships, but he does a 30 day meal plan, a seven day exercise plan. So we want to attract 30 and 40 something year old small business owners who have busy

lives. They want to stay in shape, they need a meal plan, they need to continue to market and build their social media presence online. And I think during a one hour perfect webinar and promoting it would be the right thing. Okay. So it's a very interesting offer. There's a lot of things in there. There's crypto marketing, food plans. When you sell are you selling all those things?

That is kind of what we're trying to, you know, under the umbrellas of wealth, health, and relationships, is it too much? Because I'm getting the feeling that it is probably too much. Yeah, not that the fulfillment is too much, But this like, like you could still have all that in the back end. But the the selling part is too much. I see a lot of people over years try to do that. We try to sell all three of those things. It's confusing because someone will come in for one or the other and they may want two of the things. But when you try to all three, it's it muddies the message right so when i'm selling anything i want to be super clear i'm like here's the here's the hook here's

the result here's the outcome but you could have like if this was if it was me like let's say here's the back end membership that has all those three things right but on the front end we just sell this one or this one and you have three different webinars each folks and each individual one having one webinar that pushes all three is gonna take your convert. It's gonna be really, really hard to make it work. We have the same thing like in our back end, the Prime Mover coaching program, right? If you guys are Prime Movers,

there's three coaching programs back there. There's the Dan Kennedy one, there's the Lynchpin one, and there's the Prime Mover one, right? And this is all in the membership. But when I sell it, I don't sell all three of those because this is because people confuse and overwhelm. So I just sell, at Dan Kennedy's people, we just sell Dan Kennedy's coaching.

The Lynchpin people just Lynchpin. Prime Movers just Prime Mover. And they come in there, all of them are in there, but I only focus on selling one. Anytime I introduce the second one, conversions drop because people get overwhelmed. And so that's one thing to kind of think about. Yeah, I'm not sure the question you asked, but I'd be thinking about that. That's probably causing some issues. So then if you do want to go to a challenge or to a webinar, it's being very specific. Okay, this is our health webinar. This is our wealth webinar. This is like, you know, like, and just do one specific that we can call the right people.

You can talk about the right pain points and you can bring those people in. And that's almost like the bonus like, oh, there's a bonus. You also can get this and this and this. But like, this is the core thing that you're coming into our world for you. Does that make sense? Yes. Yeah. Yeah.

I needed to focus and concentrate more like what you're describing. So I needed to hear that. Thank you so much. My second piece of advice is if you're charging 47 bucks a month, which is not very much money, and you're bringing young people who can't afford it, and you want to not have those people, one of the biggest, the easiest things you can do is just jack up your prices. And that'll by default, weed out people who can't afford it and then buy it'll, it'll attract more people like if it was something like me coming in, I was going to I was gonna learn this yeah I was gonna learn crypto or marketing there's just 47 bucks a month I'd be like this has got to be

like a cheap thing for little kids you know and I wouldn't buy it but you want to attract premium people you got to charge premium prices you know I mean because the premium person's like I've had things I bought like like I bought a hundred thousand dollar mastermind because $100,000 like it was it was a five thousand dollar mastermind like ah it's not worth my time. So it's like thinking about that to your pricing. It's like you have a price towards the dream customer you want. So the person you want, if you want somebody who's making six figures a year,

then you reverse engineer the price and the offer everything to that. Where it's like, hey, this is somebody who's making six figures a year, should be able to invest $2,000 for this thing. Okay, so based on that, what's the language I have to do to invest $2,000 for this thing. Okay, so based on that, like what's the language I got to do to attract 2000 a person? What's the pricing? But you know, you come in with a low ticket $47 thing to each of all these things, the person you're gonna get is going to be a lower ticket person.

You know what I mean? So just thinking about that is designing it to be the person you want. Yeah, the problem exactly. That's what we're having. And so I think that we just need transitioning into the new year is we need to just say, okay, we're probably going to take a short-term hit by letting this lower membership go, but we need to focus on high ticket items, high ticket clients, because we have some good products and some good offers that are worth it.

And I think we I think both of us over the last probably three or four months got into, okay, what do I need to do to pay the bills and stuff like that? And we just need to let go of that. Thank you. Yeah, one thing to do like, because you don't want to like, kill the thing that's supporting the business though, either. So what I would do is like, I would just tell everybody, in this year, the price is going from $47 a month to $97 a month. But everyone who's already in, you grandfather in,

you're locked in, you get locked in here. And if you can't come back, it's $97 a month. What will happen is you can do a whole campaign around that. So between now and the year, your whole campaign, January 1st, we're doubling our price, we're doubling. You get in, get in, get in. And now you get all the people come in to lock in that price. And then you got this base of people that are really awesome.

You raise the price at 97, and now you can go after this new market at 97. Does that make sense? That way you don't lose, like don't just chat now, you lose the revenue. Okay. So use it as a marketing, use it as a marketing dramatic demonstration.

Like we're literally doubling the prices. Like that are like, you know, people have so much success. All these good things happen. We're doubling the prices, but you've got, you know, 20 days, 10 days, five days, one day to lock in and push people without promotion. They come in and you probably double triple your membership base just on that. And then again, now you raise the price and now you got a bigger foundation to keep you stable. And now you start tracking people at the right

price moving forward. Okay, excellent, excellent. Because I'm using Grant Cardone. And once I get people on the phone on closing them, so that is definitely going to work. So I appreciate it. Thank you so much. And the last piece of advice, I know that we're way over probably time, but the last piece of advice is like, they said that you want to do a webinar. Cool.

They can pick one of the health well through it. Pick one of them, one topic, one idea, one hook, one offer. And maybe January 1st, that's what you want. And then you launch the webinar version where it's going to be a thousand nine ninety seven for 12 months access to the membership site plus, but but you know, everything might be and that's how you kick off new payment plan. All right, man. Thank you so much.

I really appreciate it. Everybody. Hopefully it helped. No worries. Thanks. Thanks so much, Daniel Russell. Amazing as always. Lots of people enjoying what we're doing in the chat right now as well.

People let us know in the comments if this is useful. Next up in line is Mark Davis. Mark, if you want to unmute yourself. First of all, I had signed up last year. I just resigned up last secret was fantastic. So, which kind of leads into my next question. So I've been going through that That series of videos that you created and I just finished up with the umbrella site, you know But in the

So part of my question is in your videos you mentioned something about I think it was like Friday with Russell or you know was signing up for that, you know where you build the Do you still do that? Because I tried to sign up for that, you know, where you build the, do you still do that? Cause I tried to sign up and I don't know if it worked or not. Yeah, we're, we're about to relaunch that. So your thought replies like five or six years and we're taking the year off. So we're going to relaunch that potentially being, I'm not sure in the near future.

Yeah. Cause when I signed up, I didn't get a, like a log in thing. And so I thought, well, maybe it's like you said, maybe they're taking a hiatus or something. So I just wound up, so I didn't think I did something wrong. So it would actually be there to be the hour prior to this hour, um, moving forward every Friday. So that's kind of where we're, where we're blocking it out.

Cool. So that kind of leads in. So, you know, obviously I'm, um, I've been doing, uh, um, one phone in a way, but also you talk about, um, you know, picking one person, you know, and not being distracted with other gurus or mentors or whatever. So obviously, well, you're the guy. So, um, but my question is how, some of this is just still a subtle, not really, it sort of, it is click funnel related, but you talk about, you know, shiny objects syndrome.

And how do you even avoid that within click funnels? For instance, One Funnel Away. I always make a bunch of shiny objects for you guys and sell them. Right, exactly. Well, thank you. And yeah, I've noticed that. And so, you know, I'm thinking, okay, so I'm in One Funnel Away, but I've committed to, you know, getting up early and I've been going through that other training.

And it seems for at least me personally, I have a program that I want to build, but then with The Last Secret, you know, you talk about the affiliate and all the software and so forth. And it kind of seems to me, I'm thinking, well, cut your teeth on that and then build out your own program.

But again, I thought I got you today, why not ask? Yeah. You think about with like one fun way, right? It's all about like figuring out a funnel to sell a product. The last secret is like us giving you six products that are done. So it's like, it's the shortcut. But if you look at the marketing,

the marketing, what we're teaching in one fun way versus in there versus my books, like the marketing strategies are the same, right? It's like create an offer, create a funnel, drive traffic to it. So with Last Secret is it's just short cutting hours. Like, hey, now you have a product already and we're giving you funnels and drive traffic. But again, the concepts are, it's not like we're reteaching everything. It's just through different lenses on how we teach it. So I would say like what you're doing is right. I still think everybody I talked about in the webinar,

long term, everyone should be creating their own products. This is the shortcut where it's like, cool, here's six, go start selling right now that we can kind of practice while you're building another thing or it's like, take, take like the membership that we gave you, for example, and like that becomes a base and start adding your own content to it. Now it's like, now you have this thing that's your own, plus it's got other stuff in it, you know, so it's like, it's looking at just speeding you up by giving you, you know, products that are already done. Um, but the model doesn't shift, you know, the model, if you go through any of my programs, the model is always the same.

Yours just will offer funnel drive traffic, you know, dot com, secret, extra secret traffic secrets like, um, and so, um, we skimmed it lots of different ways. So I want you to have one like, this is a whole new thing. Say, no, it's the same thing. This is just, you know, I'm teaching in a different way to apply the product we're already giving you. Whereas, OFA is more like, all right, you're gonna create your own product

and plug it into this framework, right? But it's the same framework. The framework's gonna never change. Well, so someone who's never built a program, do you suggest doing the pre-built, cut your teeth on that, and then migrating over to your own product? For sure. Yeah. Right.

I started, I was, I started selling other people's products. I started, I white label stuff just cause I want to get cash coming into work quicker, you know, who takes the longest in this business is the creating the product and then sales letter and then all those things. And so I think it's a great shortcut to like, to get started. Um, and, and like, it's a great shortcut to like to get started. And like it's you're learning the skill set, you're learning funnel building, you're learning traffic generation, you're doing stuff, you're generating revenue.

And now it's like, okay, this is working. And then, you know, as you're building your own product now becomes easier because you have, you know, there's not the pressure and stress of like, I think it's done, it's done. It's like, oh, I'm selling something that's converting already. And then you add things on. So that's how I would look at it. Cool. All right.

So, um, if I have a couple of minutes on a, on a kind of a side note, a while back you did a video, a YouTube video about your son and whether he was going to stay in school or not, what did he end up doing? Um, yeah, he, um, he did graduate by the skin's teeth. He dropped out of traditional school. We put him in another school. It was better for him. Um, yeah, it's crazy. He dropped out of traditional school. We put him in another school that was better for him. Yeah, it's crazy.

He turns 19 in like a week. They're twins, so they turn 19 in a week. But they both graduated, one of them by the skin of his teeth. But we got it. We got it done. And then finally is one of your favorite movies, Vision Quest? Oh, I love Vision Quest.

A lot of swaying, yes. Yeah, I figured anyway. Thanks for your time. Your training is great and I appreciate it. Thanks, Mark, I appreciate it. Those who don't know, Vision Quest is a wrestling movie from the 80s. Yeah, it's Matthew Bodean,

who was like the doctor on Stranger Things, was the wrestler, the main character when he was in like high school. So there's one clip from that movie that's one of my favorite of all time man I'm just like finding show to you they went it's it's a great movie and I guess it was like a good move for the 80s I love that movie I love that movie so great all right thanks man yep so good so. Next up we have Pamela, Elaine in the lineup. If you'll mute Pamela,

Elaine, how are we doing? Hi, hi. Hey Russell. Thanks so much. I just finished the funnel 10 day training and I am now working on my first VSL funnel. And I've found that I'm not only stuck, but a little confused. and I was wondering if I could share my screen So you could help me through the main area I'm stuck in. Yeah for sure. Thank you. I don't understand and I did the full training so I feel a little silly that I don't understand when I did the training but the difference between this page in terms of what I'm unlocking for the person who ops

in, and then the second page, which is another video. I was like, what's going on here that I'm supposed to... So this is the page that has your video sales letter on it. So the video is only on this page. Oh, so... And so the first page is a squeeze page, so it's bribing them to give you the email address to watch the video. And then these four of these things down here, those are like showing what's inside the video. Inside the video you learn this and then you learn this and so these are all hooks to get somebody to give you the email so they can watch the video on the next page. Okay, so that's just so simple.

So right here, oops, right here though is a video to entitle, oh it is not. No, I don't ever put, I rarely put videos on a registration page. It always seems to slow slow down conversions So does I put a picture of the video so they can see like what the video looks like But they can't but they fit often they're putting an email address and to be able to go watch the video Gotcha, and then this is where all the meat takes place. Yep That's where the selling happens. This is where the selling happens and and here in the today's presentation Is what I just said on the

first page that they opted into. Yep. Okay. And then, and then I don't have, do I have to have all of this stuff? I don't have all of this. No. We do video sales live, video sales live. A lot of times it's the video and then the order button underneath and that works great.

So yeah, you can, you can hide the copy, you can delete it, you can add to it, you know, kind of whatever you want. But there's different levels like again, a lot of times we just headline video and order button says we add in that that video spoiler box as the four blocks and as an full sales letter. It's just yeah, there's just different. Okay, you definitely hide all that or delete all that and not have to worry about it. Okay, that sounds good. That that was very simple. Thank you so much. have to worry about it. Okay. That sounds good.

That, that was very simple. Thank you so much. No worries. Congratulations. Making it through. Yeah. Awesome. And this comes up quite a lot Russell as well, where people get a template and we've got lots of things on that template or going down the page and then it's

like, Oh man, now I need to create this thing and this thing and this thing. And I think what you just said there, just delete it. Yeah. Just to reemphasize that it's cool to just remove stuff that you don't have. Right. And just work with the video, the button, maybe a little bit of text. You don't need to, you know, go and I redesigned it to have a big bunch of stuff if you don't have it.

Yeah. Well, we give a template. It's kind of like, imagine like we designed a house and it's got like 50 rooms and we're like, here's the blueprint. You could build a 50 room house if you want to, you know, but I live on a live on a third of an acre like cool then just take the two rooms that fit and just get rid of the rest you don't need to have that unless you want to you know for me like obviously I've got a whole team and we got people so we we do a lot more copy and like a lot more stuff which usually helps conversions but at the same time it's like it's not necessary to make the

money but it's there so it's like when you want to have a 50-room house it's all there or you can just cut it off because you don't necessarily have to have that. Yeah, so useful. I don't know if that analogy made sense or not. As I'm saying, I'm like, is that the right analogy? No, not. Anyway, you get it. I think as you start to, you know, you've done your first launch and then you've

done the second launch, then you start to get like testimonials and things from your customers, you can add that. For sure. Yeah. So good. Um, next up in line, I think we have Michael. Hey guys. What's up? What's up, Michael? Tony Robbins crew. Let's go.

Yes, let's go. Let's go. Um, nice to be here. And, uh, thank you guys. I've been working through my, my funnel and, uh, I've been super, I've been sitting here for weeks and I've been like super positive. And this is the first day I get some doubt. I've been running ads and I was like, because I thought I found the grail.

I find the things that can, I can achieve my dream with. And now it's, and I'm confused now. So I need a little bit of guidance and I've been running ads and I spent, I think I spent 80 bucks on three different ads and I got like a hundred people coming through the funnel and I had 10% opt-in but I had zero sales and I was like, I started, my mind started like, am I communicating wrong? Is it too expensive? Is this going to work? Like there's a lot of things and I like should I keep you guys at 80 quid 80 clicks 10 opt-ins zero cells that right they're saying that right zero sales a hundred people and Ten percent opt-in ten percent%. Okay. So good news for you. Your numbers are way too small to know what works or

not. Because think about like a good sales page will convert it, you know, two or three percent. And so if you've only had 10 people actually see the sales page, we have no idea if it's good or not. Because there's only 10 people seeing it. You know, we need a couple, we have three or four hundred to be able to like actually make a good decision. Yeah. Because it's hard to know. Now, one thing we can look at right now though, you do have enough data here at 10% opt-in rate. Like there, that's definitely a choke point right now. Like we want to get closer to 30%.

So that'd be the piece I'd be looking at right now. So how do we get to 30%? And then, and then next thing is like, we need to get leads. I mean, a minimum of a hundred people hit the sales page to know if it's still in those sales after a hundred, you know, maybe 200, then it's like, okay, now we have addressed that. But right now, the first step is just addressing the opt-in. So do you have that page? Can I see it? Or? Yeah, yeah, sure. Definitely. I can share here. As you pull that, I remember thinking about like this

whole this whole game is a numbers game, right? It's like, in fact, one of my friends wrote a book, it was like, how I made $100 million, even though 98.6% of people said no to my offer, because he had like a, whatever 1.4% conversion rate, and he had a $100 million company. And so it's like, this is just a numbers game, even my best offers, sometimes we'll get 8% conversion rate on a free plus shipping offer, right?

It's like, that means 92% of people who came did not buy. That still can be a huge business. So it's just understanding that the whole thing is the metrics and numbers game. Yeah, one kind of like feedback that I got is that people, I kind of like limited all of the text on just so I had the video. And there was a lot of people they're like, Oh, I can't see the price. It's only a video. And then they didn't watch the video even there was a lot of people, they're like, oh, I can't see the price. It's only a video. And then they didn't watch the video even.

Can I see the page? Yeah. And when I used to sell, this is an event when I used to sell it face to face, because I used to use KBB in 2018 where I got leads and the leads I called, I almost always got them to come to my event but now it's like this because it was so much job to get like 30 40 people to come and just call everyone up and so I wanted to find a way where is the paid event or free event it's a in-person in front but it's a paid or free they paid

for it they're paying for the event, yes. What's the price point of it? At that time I charged 250 bucks. This time I charged 199. But maybe I'm completely out. I don't know. This is my... Like... This is the page.

It's me. And then he used to cut here. I put it back now, but he used to cut there. So it was only this. And then the feedback that I got, the people are like, oh, I can't see. But yeah, and then just before I got on the call there, I changed the price. Is that a, I don't know, should I, I put 99 instead. So welcome to your business model. So someone's coming here, they I? I put 99 instead. Um, so welcome to your business model. So someone's coming here,

they're buying and taking the event, it's a live event and they come in there, are you selling something at the live event? So on stage I sell, for example, coaching. So in the end of it, I was like, okay, if someone wants to go deeper with me, see you in the end of the, um, of the room.

It's really a matter of getting people, getting butts in the seats, getting people in there, right? Yeah, 100%. Yes. So for me, then I price it based on whatever it costs me to buy ads. So I'm 100% like, if you look at any of my funnels, all the front end funnels are built just to liquidate my ad costs. So like if you look at selling online is my three day event that we do every month.

Like we have a $100 ticket, $200 upsell and like all that money goes 100% into ads. So like that's what we're looking at is like how we start buying ads to this, like we have a $100 ticket, $200 upsell, and like all that money goes 100% into ads. So like that's what we're looking at is like how we start buying ads this like how much does it cost you to get someone to buy? And then that's where you price that. Does that make sense? Yeah. So, because if the number one goal is to get people to get butts in seats like, hey, let's do whatever we need.

Do you have, so this is an in-person event. Do you have pictures of you doing it in person? I have very few because at this point when I did it in 2018, 19, I didn't have any camera to do that. So it's just a few really bad pictures to be honest. Okay, when's the event happening? I took it a little bit later now, so in January 26. So I have like two, not really two months, but almost.

Okay. So I do like, part of it is you gotta like, you gotta build the excitement for the event. So if you don't have event pictures or footage yet, make sure, number one, is you hire a photographer and someone to video. The events you get that for the next time is not always helps to make like people come to fun, like you live say they see the videos like, Whoa, what's this? How do I need to be in that room? But what you could you like when we when we did the the virtual one last year, we had never done it in there before. So I actually I just rented the the studio for an hour and we went in there for an hour

and I got pictures of me. We filmed we talked about the event. This was going to happen. This was going to be at it's going to be so cool. You don't like kind of paint that pictures. They we talked about the event, this is what's going to happen, this is where it's going to be at, it's going to be so cool, you know, like, kind of painting that picture so they can see what the experience is going to look like. It's like, I don't recommend you almost do now, like, get, go to the venue and like, record your video sales letter from there and like show them the vision of like, hey, this January, we're doing this

thing, this was going to be at this, we're going to learn where you're going to, you know, like all that kind of stuff, just to make this really tangible. So it seems, it seems like right now it's hard for me to know that this is a virtual event, a paid event. I know it says somewhere, but you know what I mean? Yeah, a hundred percent. So I think the easiest thing I'd do is like, is film that, like this, re-film this video in that location if you're, if you're able to.

Yeah. Because this one is just basically here and yeah, okay. I've been struggling with kind of like pointing out my message in like because there's so many things that we do and the things that we do is often not compelling for the mind like when we go through a trauma healing thing through with someone where they cry their eyes out and then after they come feel like completely free that thing is not like really people don't want that.

Oh, they want it. They want it. Yeah, they want it. But they kind of like defer they think they can take some pill and then they just sort everything out. Yeah, you know what I mean? The people are coming to this you say highly sensitive pure person, healers, cycle breakers, empaths, and black sheep. Do your customers, do they connect with those words?

Is that what they're like, like, I'm a healer? Or are they someone who's trying to be healed? You know what I mean? Highly sensitive people, it's often what, what is... Highly sensitive, like, are they struggling, like, what are they struggling with typically? Is it trauma? Is it...

Yeah, so they're basically becoming sensitive to everything because they got so traumatized as a child. So they have to be on alert on everything. So their nervous system is like basically on fight and flight mode. Okay, so my, so my, I mean, my headline is something like highly sensed, you know, for highly sensitive people who, who are struggling with childhood trauma, does this sound like you are you da da da da da da da? So we're doing a one day workshop to help give you a breakthrough to break free from the childhood traumas. Imagine coming in and you know, something you've probably been trying to heal for 20 years and been

stuck. You know, imagine coming for one day and in one day, that's finally gone. It's finally broken forever. That's what's gonna happen this workshop. And now it's like, oh, crap, that is me. I know it's like oh crap That is me. I haven't string 20 years like if I could solve it one day, I'll be totally you know I like yeah, that'd be the messaging I'd be pushing Amazing yes, I think I've been because when I get that when it feels like when I got that dialed in so it speaks straight To them. I think then it's it's It's it's all easy, but I think now it's been so many like, what is

it really? You know what I mean? For sure. For sure. Yeah, definitely. It's definitely like you're calling like six, seven different groups of people. And then it's like you're ready to become high vibe and easily track everything you want. But I don't think that's like moving towards pleasure, which typically what converts better most of the time is moving people away from pain. So what's the pain that they're in? And the goal of this event is to take them from the shadow of the trauma and get them out of pain. And then what happens traditionally, so if you look at NLP, moving away from pleasure towards pain, these are the two directions that most humans are

working in in their life. Us as entrepreneurs, we're typically people who are moving towards pleasure. And the biggest mistake we make is when we talk to our audience is if they're trying to move towards pleasure. And that's rarely what's actually happening. Most people buy something, especially on the front end because they're trying to get out of pain. So traditionally, what happened is your front end messaging is all going to be out of pain out of get from trauma to, you know, like getting out of pain.

And in the event, then this is where you're selling aspirational, right? Aspirational is coaching now to get you to towards pleasure but you gotta get them out of pain before they're willing to think about moving towards pleasure and that's what the that's the fun of how I can light is right? They're coming getting out of pain and paint a picture of the future and then we're moving them towards pleasure and that's how they move towards the coaching program the higher end things. That makes sense?

Yes, makes sense. Cool. Great. Perfect. Amazing. Exciting. Yeah, it's I'm actually this is I think I've been This should be done a long time ago So now you got it happen in January so it's time to start running. Yes. Yes. Yes. Yes Perfect. Amazing. Well, thank you. Yep. Congratulations. Good luck on the event and stuff next month. Yeah. Thank you.

Awesome, Michael. Russell, thank you for that one. Are you on for just this hour or are you a food for the full day? Just the top of the hour. So we got another nine minutes. We can order two more in. Nine minutes. We can get two more in. We will use the timer. Next up, Ryan Ellison. Hey, hey, can you hear me okay? Hey, Ryan, how's it going? Good to see you, Russell. Man, you do. I'm with Mark a little bit. I have to say that you make so many shiny objects that I don't, I mean, sometimes I'm stuck in my office going, I don't know which direction to go. I mean, that's, and it's a compliment, but it's also, I don't know. I'll just leave it as a compliment. You're very good at what you do. We appreciate it.

And thank you so much for being on. This is, you know, Dante's great as you already know, but Danny's been a great help and, and you being on, you know, you charge a hundred thousand to talk to one person and you're on for free with us. I think it's absolutely something. It's amazing. I mean, I don't know if everybody realizes what we've got when you make an appearance here. So I just

wanted to thank you for that. I appreciate that. Truly. So I'm banging my head a little bit on, if I can share my screen, Danny. Man, conversion is tough. I can drive traffic. I sell a product, it's called Legal Shield. It's a legal plan for small business owners. It's kind of where I've focused and niched this out. I'm gonna share my desktop here. Does Legal Shield have a remarking opportunity? It is, and I steer clear of that on this, but I'm thinking maybe I should be diving in

on that side as well. Was it, was it, it needs to be prepaid legal or is it a different company? It used to be. Yeah. So, so Legal Shield, we became Legal Shield about eight or 10 years ago when someone paid a lot of money. So I don't market Legal Shield because there's too many little weird angles with our company

of how to market using the word legal shield. So I'm kind of stuck with, so I created business guardian to sell to business owners, but the end of the day, they're still buying a legal shield business plan. So I think it can be confusing, but that's not the conversion problem yet because they're not, they're not even going to buy first, um, with my pages. So, so for me to say that it's, it's that is not quite there yet. We've done some good things. I don't know if this page is annoying to you or, or, you know, if it's, I don't know, conversion is tough.

Hook story offers been, been something I just continue to focus and study on. And Dante helped me with a lot of this verbiage because it was terrible before. So here's the two pages that I use. Both are very similar. So I was doing a split test. We got a lot of traffic, and I'll just really quickly show you. I mean, we got 13,000 impressions,

9,100 reaches on all these ads, right? So our cost per click is pretty good on the average, but it doesn't matter because the conversion rate of page views from all those 13,000 got to be about 603 on our pages, and literally no one yet has made the purchase to buy. Are you selling on a page or are you purchasing a new webinar? We scroll down so you can see what's happening on the page.

Yep. So this is a schedule and appointment. Are you still on a page or you pushed a new webinar? We scroll down so you can see what's happening on the page. So this is a schedule and appointment. Okay. Book a call. So I've had two people book a call. I've actually had four actually do the deal of booking a call. Only two were real people. The other two I don't think were. So I may have a future sale I've got to follow

up with in January, but it also could somebody be pushing me off. So I'm thinking about changing it to going to the perfect webinars and doing the perfect webinar in... What's the price of what they're selling? What's your commission on it? So the normal plan, which is about a dollar 60 a day, it's 113 a month for a business owner. I'd make about 900 to a thousand dollars on that at my commission level.

Are they paying for it? They pay for your friends that way? No, we get advanced commissions. That's still a monthly rate, but we get an advanced commission and on month 13, we start to get overrides. I mean, a few signs of a hundred dollar deal and you get paid 900 bucks right out of the gate. Yeah.

Because now if they canceled before the 12 months, there would be a chargeback just like an insurance. Okay. Oh, interesting. Okay. Cool. Um, yeah. So this is the most lucrative side of legal shield. Okay. Oh, interesting. Okay. Cool. Yeah.

So this is the most lucrative side of LegalShield. I mean, besides building a huge team, which I have a good sized team getting people to do some things like herding cats. It's not easy. So you know, I focus a little bit on the small business plan or the plan to employees as an employee, excuse me, as an employee benefit. But I thought maybe I'm going at the wrong angle. And I'm okay with scrapping this and doing the perfect webinar and putting on an event once or twice a week. I just maybe just would love your eyes on, should I redirect this?

Is this a page that's just off putting? No, the page isn't bad. The question was like the hook, you're right. Like is it this? Is this a page that's just off putting? The page isn't bad. The question though is like the hook, you're right. Like is it, because you're targeting people, zero to 25 employees, like the traffic you're driving, what type of people are coming to right now? Are they like new entrepreneurs? Are they existing businesses? Yeah. So mostly existing businesses. We've, we've changed the ad set a little bit as far as the demographic

of who we're trying to get. Um, we can serve any businesses, but Dante said you're, you're just looking at way too many. So let's focus down on something. So that's why we came up with this little line, zero to 25. Um, I mean, we could handle your business or a business with 2,000 employees. It doesn't matter. But most of those companies have in-house counsel.

So the zero to 25, zero to 50 is probably our niche, really. Yeah. Yeah. I was thinking that hooked for me because you're right. Like at a certain spot you get in-house counsel, which then your in in house, in house counsel, you're looking at, you know, 250 grand a year. If you're outsourcing it, you're looking at depending on the law firm, and we're from 200 to 700 bucks an hour, right?

Like, at least that's what we were always paying prior to us getting in house counsel. So I think it's almost like showing that like, like there's this gap for businesses in the middle where it's just like, you know, you're paying this or you're paying this, but like, you know, I'm trying to think the best way, like how I do that hook, but conceptually that's, I think you're close. I want to show you something. My son-in-law who's in the marketing space and he's a coder, so he built this on his own platform and we tried running it and we didn't really get anything. It is much simpler.

I mean, it looks really clean and nice compared to mine, but it didn't convert either. So- I think this page looks great. I think you need a video cell above it. He's got it down here, but yeah, it's not on the- No, it's gotta be the top. I know.

I don't, he- So they're all before the message. For sure. I mean, honestly, if it was me. I know. I don't hate. So the order form before the message. For sure. I mean, honestly, if it was me, I would go back to his page. I actually like his page a lot. But I would have getting the hooks. The hooks not right there. A business guardian for like having a VSL, Bubberscott headline video and the video plays

and then after five minutes, then boom, the order form pops pops down below but they come too quick and they see that people bounce too fast you know like you gotta you know you need to have enough time you know hooks through off you have enough time to tell the story to before you reveal the offer if they see the offer right out of the gate that most times shy people wait you know I mean right and so me, I'd have a headline something like, you know, if you're a like, like in-house counsels, 250, you know, minimum 250 grand a year, hiring lawyers by the hours, like, you know, 150 to $700 an hour, find out how to, how to get like a staff of lawyers working for you for just $1.63 a day.

Watch this video to find out how, you know, something like that like that and then boom the video comes in and now you have a chance There's the hook you have a chance to tell the story of like, you know Legal Guardian how you know how it works and like why it's possible I would lead lead into fear as well like fear is a good thing to sell this, you know Because again you get in legal trouble all of a sudden now you're at 50 hours legal fees at 300 bucks an hour Like that's the cost. It's like this is like insurance that you don't get in trouble. You know, like that's I've been getting in the VSL into that really heavily because you create that fear. Like that's I mean, my dad sells insurance, like

he'd sold insurance for years. And the biggest problem he always had, he's like, he's like life insurance was the hardest thing to sell because like nobody wants to think about it. He's like, it's really hard, but it's the thing they made the most money on. And so for people who buy life insurance, you have to infuse fear or they're not going to do it because they're like, oh, I'm fine. I'll live forever. And that fear is the only thing that gets people to actually move. And so I think for this is the same thing. It's like, oh, yeah, that sounds kind of nice. But if I get sued, I'll call them up and say, literally, this is insurance. You need to get this now. And then I find a couple of horror stories of companies who didn't have

it and went bankrupt because there's millions of them, right? Like I'd be weaving that fear into the VSL because that's the core thing you're missing. And then that's the story that leads to the offer like boom, and then this part of the page comes down and they can sign up. So you like this feel better than this? Is this more loud and confusing than? Not necessarily. But I don't, I think I'd have just a headline and a video.

And so I'd have headline video right there. Like I wouldn't have all the bullet points and stuff right now. It's getting too much into like the, it's getting too much to the offer before they even know what the, what the story is. Right? Got it. And so, I mean, it gets simple. It's just like getting rid of the bullporson, right?

Move the video there, make it bigger. Yeah, his is pretty simple, which is nice, but you're right. No video here. You have to scroll down for that. And I would get rid of like business guarding, you're the logos, like those things, like 99% of the time logos just there to feed the ego of the entrepreneur. They don't actually help conversion. The word business guarding doesn't help conversion. Like I always get rid of all that stuff. Yeah. Being so entrepreneur. They don't actually help conversion. The word business got even helped conversion.

Like I was getting rid of all that stuff. Like yeah, being so big, it doesn't make any sense. Yeah. I just have headline VSL and then or form pops after when you get to the offer section of the video, which could be three minutes in five minutes in whatever that looks like. And so last question, because I know I'm over time. Would you do on this type of thing, it seems like consultative selling, where I need to talk to the business owner for you to make that decision.

So it feels like we went to schedule a call versus like just buy now, just buy the product. It's easy. It's a hundred bucks a month. It should be a simple business decision owner thing that they make. But scheduling a call was like nobody was buying. So we switched it to schedule a call. I don't think you need to schedule a call for this offer.

I think if the VSL was correct, I think it needs to lead more into that pain and like and the fear of it. If you pay the picture right, then like, oh man, and they could be in pretty easy sell to get them in. If the VSL is not selling correctly, then it could be in pretty easy sell to give in. If the VSL is not selling correctly, then it's when you need to push to a call and stuff like that. But I focus a little more effort on the VSL and trying to weave some of that fear into it. I mean, look at the perfect webinar script and like weaving that in there and

like trying to weave that, the fear into it. You know what I mean? Yeah. Phenomenal. Awesome. Well, good, good. Thank you so much, Russell. Appreciate it. Happy on your five day fast. I did a four day and I was taking naps way too often. So. I'm excited tonight. I think at eight o'clock my clock ends for five days. Thanks for all you do, sir.

Appreciate you. Thanks for having me. We are just past the top of the hour. Russell, appreciate you as always. Danny, thank you, thank you. Thank you all, you guys. Thanks for spending the hours. I hope everyone you as always. Danny. Thank you. Thank you. Thank you all you guys. Thanks for spending the hours. They hopefully got everyone got something of value from this.

I wish I could spend all day and answer every question. Hopefully they got you guys some good. I you know, everyone got something for every else's thing as well and I'll be back again soon. You guys appreciate it. Thank you, Danny. See you later.