Marketing Secrets with Russell Brunson - Mentorship and Leadership: A Deep Dive of “Atlas Shrugged” with Josh Forti (5 of 5)

Episode Date: November 13, 2024

In this exciting conclusion of the five-part Atlas Shrugged interview series on the Marketing Secrets podcast, I sat down with Josh Forti for a deep, engaging, and sometimes humorous conversation that delves into entrepreneurship, leadership, and the philosophical ideas inspired by Ayn Rand’s famous book. We had been talking for over three hours, starting our session late at night and continuing into the early hours, but the energy and insights made it all worthwhile. Josh and I explored the importance of having role models and mentors, especially as you climb higher in the business world. We discussed who I look up to in business and life, from companies like Salesforce to individuals like Tony Robbins. We shared stories about the balance between ambition and faith, and the incredible impact of following a calling or purpose that feels bigger than oneself. One of the most moving parts was discussing Tony Robbins' sincerity and the profound moments I've experienced with him, both on and off stage. Here are some of the key topics we covered: Role Models in Business: Why looking up to industry giants like Salesforce and HubSpot inspires me to reach the next level. Faith and Purpose: How seeing our work as a calling changes everything and gives us the strength to persevere through challenges. Lessons from Tony Robbins: Stories about Tony’s influence, sincerity, and the life-changing energy he brings to his events. Handling Pressure: Strategies I use to cope with the immense responsibilities of leading a massive community and business. Personal Insights: From my greatest fears as a parent to how I seek spiritual guidance before major events. This episode is packed with reflections on how to navigate the complexities of leadership, stay true to your values, and remain grounded even when the weight of the world feels overwhelming. Join us for a heartfelt discussion that encourages us all to embrace our purpose and run with it. And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

I am so dreading groceries this week. Why? You can skip it. Oh, what? Just like that? Just like that. How about dinner with my third cousin? Skip it. Prince Fluffy's favorite treats? Skippable.

Midnight snacks? Skip. My neighbor's nightly saxophone practices? Er, nope. You're on your own there. Could have skipped it. Should have skipped it. Skip to the good part and get groceries, meals, and more delivered right to your door on skip. What's up everyone? This is Russell Brunson.

Welcome back to the Marketing Secrets Podcast. This is the fifth and exciting concluding episode of the interview with me and Josh Forte going into the book Atlas Shrugged. I hope you've enjoyed the last couple episodes. If you missed any of them, make sure you jump back in time, because if you're just watching episode number five, you missed everything leading up to this. So make sure you go back each week over the last four weeks we've been releasing a different episode.

So make sure you go watch all those. This is part of a five hour long interview that me and Josh Forte did during 2020 after I first read Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun. So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged. I recently just finished the book again and I wanted to go deep dive back into it and it's been a lot of fun. So I hope you guys enjoy this episode. This is the exciting conclusion of our Atlas Shrugged series. In the last

decade I went from being a startup entrepreneur to selling over a billion dollars of my own products and services online. This show is going to show you how to start, grow and scale a business online. My name is Russell Dunson and welcome to the Marketing Secrets podcast. So one of the things you talk about in well actually expert secrets, but I think it, yeah, I think they mentioned it. She kind of mentioned it in this book too is like creating belief by like looking up to somebody and like if you can't see it, if like nobody else has done it, it's hard for you people to kind of like imagine it and ing grain it. So like who do you like for me? I look up at I'm like who I want to be like, what business I want.

I'm like, okay, cool. Like you and your books. Like I want to be like that type of it here. And then like for Katie Richards is another one. I'm like being a powerful person just in general. Like, okay, like these are like the people that I like look up to. And I'm like, okay, like that's what I'm going towards. So like for you, who are those people like in your life that you like look up to and

you're like, okay, that's, that's it. Cause I feel like the higher you get, and I mean, you're not all the way up the ladder, right? Like there's still plenty more, but like you're way above where the average person is going to get to you. The average person has a lot of people they could look up to. Like you, there's a lot less options, I feel like.

So like who are those people that like you look up to and go, okay, like that's what I'm trying to be more like, that's where I learned my lessons from. Yeah. Um, there's different parts of my life for different people to you. Like I looked at the business side, I think the companies I aspire to be like, um, Salesforce, Shopify, HubSpot, like those companies are just like the next tier. But from where we are, that they've crossed the chasm where we're still trying to figure out how to that next year, right?

Yeah. I think watching them has been, that's what we used to say, we go to dream, we went to Dreamforce two years in a row just because I wanted to, um, and I talked about actually my podcast when I was out there like I needed to see it to like understand it because like, um, I remember when I was wrestling, my dad, my freshman year took us to the rest, uh, I just started wrestling, took us to the state tournament. I saw this guy, my team went to state and I was like, that's what I want. Yeah. Exactly what it was. Yeah. Yeah. That became my goal. Um, and I was like, yeah, you have to see it to do it. So I think for me like

um those are kind of the the business that I look up to. People I mean Tony from like an influence like people speaking Tony still to me is like who's bigger than him right? Right right. Uh or better and like the fact I've had a chance to build a friendship with him is really cool because I it's been interesting to see him not on stage, you know, I mean like everyone has chance to him on stage He's the best in the world on there But then you see him off stage and see like who really is and it's just cool to see that I don't know somebody who's been doing this for that long Consistently who still cares who's still doing this. He doesn't need money

But he still is doing events almost every day of the year, because he wants that. So I think- Oh, he can stop. Yeah, and I get like, I have so much respect for that. So I think that's a big thing. Yeah, just different areas, a lot of different people, but- What's it like?

I've tried harder and harder to get closer and closer to him because I like seeing, I like understanding them, not just from like the outside, but understanding from inside, because it's a different perspective that you don't get typically, you know, the outside, but understanding from inside, because it's just, it's a different perspective that you don't get typically, you know what I mean? Yeah, what is it like? Like what is Tony like?

Honestly, he's like a little kid. We went into his house and I can't talk about the details. We had a slide in his house and he went down the slide with us and it was really cool and like, we had a chance to go with him and did a meditation thing and like the way he served us when we were with him at his house, you can tell that's how he wishes he could serve everybody.

You know, and like, this is his heart, like you saw him, like he's in this room serving us and like he's crying, you see his emotion, you're just like, oh my gosh, like, he would do this for everyone if he could, but he can't. So that's why he's doing these big scale things. But it's the best way he can do that. I think if he could, he would do that for every single human that he could. It's really, I don't know, it's cool. There's been a lot of situations I've been around him where he could have not,

he could have easily turned it off, but it's sincere, like turn it off. You know what I mean? And I try to be that way as much as I can. And hopefully you've seen that with my kids. Yeah, yeah, for sure. I try to, and obviously like there's Russell's more introverted and more reserved

than Russell's gonna be like, well, but it's still like the same. Hopefully like, you know, I wanna be congruent like that. Like I'd respect him because he's, in every situation I've seen him, he's always been congruent. Yeah. Which is not, I can't say about most people in our in our industry yeah for sure this is unfortunate because it's just like you

were I remember one time I was in an event and I heard this guy speak is awesome and like he's breaks down crying in the middle of event in the speech I was like this guy's great he got off stage and he looks at me like he's like we say something like I pulled up I pulled up the fake tears again. I was like what I got remember just feel like You like I just felt so sick like I would like how someone do that like not usually all proud or like like I got him with my With my thing and like I just remember feeling so I Just dirty and like I just didn't like that. I don't want to be that way

I want to be I don't want people saying like, Oh, like, Russell's different in here than here. Like I don't want people saying that. Yeah. Like one consistent person, like the same person on and off stage. Yeah. Like there's certain people that like you just know, like you meet them and they're just they're genuine all the way through. Right.

I try to think like Catherine Jones, right. For example, like she's awesome. We had dinner. I had dinner with her and well, God, I try to think like Catherine Jones, right? For example, like she's awesome. We had dinner, I had dinner with her and well, I had dinner with her and some friends. Yeah, her and some friends when I was in, in Utah last and like, like I've had her as a client, I've watched her on stage, speaking on stage, live, I've like had dinner with her. It's like, it is the same person, right? And like when you, and there are people like that, and they're rare. I really do think.

That's what people say, they never want to meet your mentors because they're gonna disappoint you. Yeah. Because of that, because it's like, oh you put on a special and you see me real life, and like, huh, well that's disappointing. And then it gates all the stuff.

That's my biggest thing is I don't want somebody who like, I gave them something like, to help them, and then they see me real life and it's like, oh and it gates, yeah. All you just gave them, which it does, right? they see me real life. It's like oh and it gates Yeah, you just gave them which it does right? It really does because it takes away the trust factor. Yeah, and so it's just like I don't know Does I think I was nervous meeting Tony the first time so I'm like what if Yeah, okay, and see him multiple times over and over and over your site cool. Like it's just need to see that So what's interesting is one of my biggest reservations

about Tony before, like you, Final Hacking Live was actually the thing that like warmed me up to Tony because I didn't really know a whole lot. Like I'd never experienced Tony like I have, like at Final Hacking Live or like anything like that. Like it's so crazy. Like you walk into the room and he's talking and it's like, feel the energy.

Like, like, like, like it is insane. Like everyone tells you about it, but like, you don't really believe it until you experience it. And I remember actually is in Orlando. The first time like when he was down there, whatever. And I remember he came like he was in the room, like I was in the room when he entered and like energy, obviously just like when anybody walks on stage was like, you know, prepped up. But then like he just went into his normal talking. And I remember leaving the room and like most people like you walk

in and you feel it. And I remember like opening that door and like shutting it and like the whole, like my whole body like shifted out of this high energy state, low energy state. I felt like if I was in that room, I could literally go forever, right? Like it was just this nonstop source of energy. But what was interesting about Tony is like, Tony doesn't really talk about God, which is super interesting. Like, I don't know what faith Tony is.

And maybe he's talked about it in like, something like that. And so for me, like one of the biggest struggles that I had because we'll like growing up and like when I first left the house, when I first got into entrepreneurship, I like really wrestled with God, right? Especially, you know, like going through the death of my brother, like was actually ironically the thing that brought me back to God. Um, but like I really, really wrestled at that. And

so for Tony, it was like, he's got all this energy. He's connecting to this higher source. And it's like talking about all these things, but like, he never, like, he never ties it to anything. Like he never gives credit to, well about all these things, but like he never, like he never ties it to anything. Like he never gives credit to, well, in my story, I'm telling myself, you know, at the time he's never giving credits, like this higher thing, like where does that all come from? And then like the more I got to know Tony, not personally, but like through his work and like the watching his videos and like saying my phone hiking live, I'm like, I

don't know what it is that he believes. I've never sat down and if I ever get to interview him, I'm absolutely asking him that question. But like whatever that is, I don't think it's possible to be incongruent. Because it's like, it's, I don't know, it's, it's not of Earth, almost. It's like it's tap, you're tapping into something that isn't like in order to operate at that level, you can't be selfish. Like, you know what I mean? Do you, do you sense that with him at all?

Like, yeah, and it it's you know, I think And I'm sure you've seen it before like you talk political and like your audience gets cut in half, right? Yeah for him. He's he's traveling such a world global thing I mean Tony is Christian but it's tough because he's like half the world He speaks to are not Christians, right? So he's he draws a line because he's one alien people because like I'm here to serve God in Right me serve a certain group. It's to serve everybody. I think that's my guess is why he doesn't anchor that in

as a hard thing because his audience is so massive. But he definitely, if you ask him, he definitely knows where it's coming from. You know what I mean? He's wherever he talks about it. First time he told me, it's funny because I had experienced this myself and didn't have wherever he talks about it. He's, you know, first time he told me, he's like, it's funny, cause I had experienced this myself and didn't have words to put to him. He's like, I come on stage, I have a plan,

everything's out there. I start talking and all of a sudden, like, something comes through me and he's like, it never comes out the way that I planned, but it always comes out perfect. He's like, as long as I follow that, he's like, it always just works out perfect. And I've had so many times, right?

You know, like, again, I start talking about something, I don't know where I'm going, like, why am I talking about this? And then all of a sudden it's like, it always just works out perfect. And I think so many times, right? You know, like, again, I start talking about something, I don't know where I'm going, like, why am I talking about this? And then all of a sudden, it's like, oh, wow, and there's somebody like, that was the thing that connected in form, you know, I mean, I think the more that you tap into that, the more again, it comes back to talk about before, like, the more you do that, you know, God's giving you this, like, this, this thing. And if you have stewardship over

it, and you use it, he'll give it to you more and more. And you it's Tony now, he's been doing it for 40 years. Like it's actually interesting. It's super interesting. You say that. So literally, so every Tuesday, I meet with Katie, right? And we have a one-on-one call and we talk for an hour.

And one of the topics of conversation was I was like, Katie, we were actually talking about like getting ready for this interview. I was like, I don't feel nervous at all. Right. And I'm like, and I'm getting so many texts and DMS, whatever, like, oh my gosh, you nervous. Like what do you mess up? Like so many different things. Right. And I'm like, I don't feel any of that. Right. Like I feel like this is just like, all right, cool. I'm fine. After us, we're going to hang out. It's gonna be great. We're going to come. And I'm like, so why, like, why is everybody else telling me

I should be nervous? Right. Like, why, like, why is that a thing? Right. One of the things that she said was like, and being who you you are, being your person, knowing yourself and doing this. One of the things that we talked about was some of the things that you have to accept by faith. And I was really wrestling with this idea of am I supposed to be prepared? Like Russell Vox, he was like, this is the first interview he's ever prepared for. I'm like, I just read the book.

I don't have any notes prepared for it. I was going to show up and talk. That's what I do. And she's like, but that's your superpower. And sometimes you have to just have faith. And the she's like, you prepare 80% of the way and like leave the 20% up to God. And she's like, and most people are not going to understand that. And for a lot of people, that's kind of freak it out. But she's like, how many times have you prepared something? A hundred

percent. You knew every word you're going to say. And I'm like, very little. She's like, well, think back one of the times you did. Like, okay. She's like, how'd it go? It's like, well, terrible. It was like some of my worst person, the most prepared I come, the biggest little flop. Right? And she's like, and the least you prepare sometimes, you just won't get in conflict. You do your best.

Turns out amazing. Like, yeah. Just because that's what Tony's talking about. Like, it just comes over you. It's like, if you have faith that when you show up and become like, you are the best person in yourself, you show up the most prepared you can be and you just fully embrace that and have faith for the rest like God the universe whatever you want to call it. I feel like just works the rest of it out. Yeah, you know what I mean? Yeah, that's why before I do anything I pray before I pray for this call

or calls before this interview before I step on stage every single time because the big part of it's like You know without without that like what good are your words? You know what I mean? If you're if you're doing it with with the spirit with god it's like, you know, without that, like what good are your words? You know what I mean? If you're doing it with the spirit, with God, we even recall, you know, for me it's the spirit. If you do it with the spirit, then it'll touch people in a way that you can't just by your words alone. And so I always ask that and I look for help.

And I remember, I think Stephen Larson, the first time he was working for me, we did our first event in the room over here. And I remember, because before I would do the events myself, he started working for me and I was in the back here and I was saying a prayer and he walked in. He's like, Oh, sorry. He's like, that's cool. Like what? He's like, you prayed before you go out there. I was like, Oh yeah, like I'm not going to have to pray myself. Like, you know, I, I'm not that good. So I need help and shows up when you, when you prepare.

What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing

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Again, that's wealthy consultant.com slash secrets. Do not miss out. What's up everyone? This is Russell and fall is officially in the air, which means crisp mornings, pumpkin flavored everything. And my favorite part is switching out those shorts and t-shirts for these cooler weather essentials. Right now, I'm all about finding the perfect cozy cashmere sweater and a sharp leather

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and a whole bunch of really cool cashmere to gain. So go treat yourself to some wardrobe upgrades today at quits.com slash clicks. All right. I have two questions that I want to ask you before we get like kind of go to wrap fire and kind of kind of bring this to a close. I don't know. We could probably go all night, but you just want to see my, you want to go to bed. How much longer do we go for it?

You guys liking this comment down below? Let us know. Give us some feedback. Do you like it? do we go for it? You guys liking this comment down below? Let's know give some feedback Do you like it you not like it What are thoughts moving on for about three hours? I figured it was gonna go at least this long I guarantee some of you guys are like I agree with everything to me I agree with half is like I don't understand what they're saying. I agree with nothing. That's okay There's nothing like again our goals not to motive like Was not to try to convince you guys of anything

That's not my goal our goal is to like flush out these, was not to try to convince you guys of anything. That's not my goal. Our goal is to like flush out these ideas and hopefully you guys come on the journey and get some cool ideas from it and see how we perceive life. You know, I think, um, I think what's fascinating is everybody, everybody has such a different perspective on life. And so many times we hear some of those perspectives, we get offended. It's like, what if you didn't get offended and just listen to their perspective and maybe you don't listen to everything, but you're like, Oh, I'm going to take that

and that. Those are two things that were really cool for me. And just like, just don't pay attention to the rest of it. Right? Cause I'm sure if you pay attention to everything that we both said, you probably got offended at least 12 times. But if you're just like, I'm just going to take the gold that's good for me and then leave everything else on the side. Like you've got a dozen amazing things that you can, you can use hopefully. So. All right. So my next question is who are you voting for? No, I'm kidding. Yeah. Actually last year, four years ago. So I'm a big Jack Bauer fan and I bought Jack Bauer for president shirts and I, that whole day I was like Instagramming and Facebooking. I'm writing in Jack Bauer, I'm writing in Jack Bauer and I wouldn't have if he was a real human, but

anyway, that's funny. Who was it? Oh, Leah, I was talking on the way we were driving the airport. We're talking about Joe Rogan. And, um, cause Joe Rogan is it's so funny. Cause people like, like Trump retweeted one of his tweets and like Joe Rogan is a big liberal, right? Like he even said he's going to vote for Bernie before, you know, Biden became the nominee. Right.

And so like, I feel like a lot of Trump supporters like, yeah, Joe Rogan's like a Trump fan, like Joe is not a Trump fan, right? Like that's not at all a list. And so we're like, who do you think he's going to vote for? I was like, ah, if, if I was like a betting man, like Jordan is not a Trump fan, right? Like that's not at all what it is. And so we were like, who do you think he's going to vote for? I was like, if I was like a betting man, I would bet that he votes for Kanye. That he wrote it because he does this three hour interview. And like Kanye answers, if you watch the interview,

I mean, I know it's three hours of your time, you'll probably never get to it. But like it is a fascinating interview. And like he asks, because he keeps trying to bring Kanye back to like, like if you were president, like what would you do? Because Kanye is like, I'm going to be president. It's not a matter of if, it's a matter of just like when, right? would you do? Cause Kanye is like, I'm going to be president. It's not a matter of if it's

a matter of just like when, right? Like if I don't win this year, I'm going to for sure win in 2024. Like I love your company. But anyway, like, so like Kanye answers these things questions like completely differently. And so anyway, I don't know what's going on with that, but my real question for you. So, so you can go long on these. We can go rapid fire questions on them either way. I was shrugged, got the world on our shoulders, you feel that. How do you deal with that responsibility? Like, cause I'm sure there's been times, I know in my own life with my three to five little people that I'm managing some contracts and I'm like,

oh my gosh, if I have to take one more thing, I'm just gonna explode, right? Like we don't, so like how do you, how do you deal with that pressure and not, like one of the things that I've had to learn how to do is I don't know if anger is the right word, but like deal with my not taking out my frustration on somebody else. Right?

Like God bless Leah, right? Like she knows me super, super well. And like she knows the moods where it's like, don't ask him a question, like avoid it and like let him cool off. Because if like you say the wrong thing right now, I'm gonna inadvertently take it out on her right and I like I've had to like learn how to like balance that and like communicate how do you deal with all that pressure and still you got 400 people looking up to you and I don't talk to him every day but like that's a lot yeah that's its employees

and you have the community and right yeah it gets heavy a lot. And I think it's funny because as you read the book, you know, out of the shrug and walked away from the thing. And I think for me, like, I don't want to walk away. You know what I mean? I don't think that's the big thing. And like, I think the first part is that I always think about it like that because I'm a big believer that this for is a calling it's a mantle like this is this is what I've been called to do this time in my life and so it's like as heavy as it gets it's like man think about other people and throughout time who had to carry a burden they didn't want to lift right there's tons of them so I think about that a lot. I reach out to other people who are producers

who I know have heavy stuff you can ask Garrett White every time I'm like stressing out the max I text Garrett I'm like hey, life's heavy just thinking about you. And he always sends back something about like, dude, you realize how you've changed my life. It seems like that that just, it's just like, okay, it's worth it. Like, thank you. And then in Boxer, whenever someone boxes me something that's like, like this success story, like dude, just, you know, blah, blah, blah. And Boxer, you can start things.

So I have a whole starred menu of all the people that have told me how the fact that I carry this has changed their life. So I'll listen to those, I'll listen to four or five or six of them, and eventually when I hear those things, it gets lighter. And so that's a big thing for me is just that. Dave, one of my, I'm not sure if Dave's still here or not, but Dave's one of my best friends.

He's still here? No. Dave. One of my favorite humans, yeah, now he's, anyway. You know, he's carrying a lot of pressure now too. Dave, I don't know if you knew this, Dave's like the CEO now of my favorite humans. Yeah. Now he's anyway, um, you know, he's carrying a lot of pressure now too. Dave, I don't know if you knew this, Dave's like the, the CEO now click phones. He's taking over a huge part of my responsibility and he's carrying. Oh, he's moving into CEO role. Yeah. Is he, or is moving into it is officially now. Yeah. Internally. And uh, he's congratulations Dave and looking back now, so national five years

ago, he's so much better than me at it than I am. But I see him, I see Todd, I see people on our team who are carrying weight and having other people you're doing this with besides yourself helps a lot. So I think that's a big part too, is just like, I don't know, if it was just me like that, eventually the guy would shrug and walk away. But I know that there's a dozen other people

all holding that up as well and that helps a lot as well because you know you're not alone you know like I always tell Dave and my men if I was going to war like I would bring you like just because like I want you in the trenches with me you know what I mean and like knowing that I'm not alone helps a lot so I think a lot of times it's those things when you're doing it by yourself like that's when it gets hard. Yeah. I try to not and I think our default human thing is like isolate and like take the pressure and pain. It's like, and just for me as

an intro, like I'd rather isolate, but I try specifically when it gets heavy, it's like, okay, I can't isolate or I'm gonna just get crushed. I reach out and that helps me a lot to be able to sustain stuff. Next rapid fire question if you will. What success takes sacrifice? So like in managing ClickFunnels, obviously like you love it, but like what things are you not able to do or are you wish you were able to do more of that you are not able to because of the role that you play in ClickFunnels? Stuff like this.

I feel bad, there's so many people that ask for podcasts and things like that. People I would love to do with, it's just like there's not a time. I think I miss, when we were first growing ClickFunnels and starting stuff, I remember coming in in the mornings, I'd be like, what should we do today? And thinking about it, brainstorming,

like I miss that part of it. Now you come in, it's like, all right, there's 8,000 things you gotta to do it's like okay you know I miss those parts of it I miss just like I don't know I miss not being able to turn it off but I think I don't know it would be nice I guess Alex Sharpen thing about like you don't want to turn off in a while there's there's times where, and this is dorky, this is like the cheesiest thing. I remember watching the last end game, Vengeance End Game. Oh yeah. In the end when Iron Man dies and what's his name, Pepper Potts, right? Yeah. She's like, she's like you can rest now. I remember hearing that and I was just like, I started crying. I was just like, I

feel like I want to rest sometimes. I don't know how or when or like, I desire that. Like, I don't know how because it's like there's so much stuff and so many things. And I think I don't know, I long for that moment where it's just like whatever, whatever the, again, the end of the bootstrap book, I don't know where or when it happens. But yeah, I'm excited for a time where it's just like, oh, we did it. Like, it's weird because in wrestling, there was a thing where you get your hand raised and you get like the rest. In business, I haven't found that. Like, it's just this constant thing where you have victories and stuff, but you never, you know, again, wrestling is like you cut weight all week, you train, you

practice, and you go out there head to head, you wrestle, you get your hand raised, you go out to eat, and you relax, you sleep that weekend, Monday you get back to work. I don't feel like in business there's ever been that like, ah, do you think it exists? I don't know. I assume when people sell a business or some of that, but most people that don't have sold a business, it's harder because it's like,

someone else is taking your thing, that your identity is tied to it. So that scares me too. And so I don't know. And that's why I don't know, it's like, is it when I die that I'm like, oh, you know me too. And so I don't know. And that's why I don't know what's like, is it when I die that I'm like, oh, you know? Like Iron Man, I don't know, but like,

I don't know, someday like, I desire that. I don't know how to get it, but that's something I'm looking at, like how do you get that? How do you get that release again? And you're just like, oh, I did a good job, you know? I think Funnel Hacking Live is probably the closest to that. Yeah, that's what I was thinking. Where after it ends.

But then also sometimes like two years ago, it ended semi-controversial and I got blown up for like three or four days. I remember just like, I remember I was like, this sucks, like I just killed myself and now I've been like defending myself for three days because of some other speaker who said something that I wish they wouldn't have, but they did.

And you know, and yeah, some of the things like that are hard. But anyway. Are we having fun on live this year? Or next year? Yeah we're in a contract battle with with Nashville where we've done the last two years. I was just to go there again this year. It typically takes us nine months to feel fun on live. Yeah. Obviously because of everything we haven't,

we're like three months out from when it was supposed to be and there's no way I can fill it in time. Plus, I don't think we're going to come to there. So we're trying to like push that contract for another year and then doing a hybrid something in between. So far we haven't been able to get a contract. So something will happen and I'm dying to not announce it yet

because I don't have finality yet, but some, some, but you mean you can't break something right here. I try my best one o'clock in the morning Eastern time. We love to do some kind of hybrid something. Um, essentially cause we spoke, I spoke at Tony's thing where he had the big intern. How was that? It was really cool and hard because at first you come out and you're like in this room

with a space and everybody like, Oh, that that's amazing but you're speaking to an event you shift like you're looking at different people which is fun. Here if you look at people it looks like you're talking like this. You have to look at the camera so you have a million faces everywhere and you have to look right here. Oh my god. And they're always doing weird things and like so it's kind of hard because you're like I have to look here or else it looks like I'm not connected to you but like there's

so much happening that I want to like. Oh that's crazy. It was almost not I don't know if dizzy is the right word but something that we were just like anyway that was it was kind of different was hard to get used to. But anyway he's building a new place it's three times as big where he's gonna have a hybrid it's like half as half as that half as a stadium. He says something interesting like he's like this year's a year virtual next year's the year of hybrid so I'm trying to figure out our version of that and I don't know

what that is yet. Hybrid being part live part. Yeah yeah cuz I never wanted to make FunLocking Live virtual ever cuz like you know the thing I also want to make it yeah anyway so I'm I'm hoping the next couple of weeks to have some finality on that contract so we can start the next, whatever the process looks like. So there'll be some version of 2021 for sure. Cool. Where people who wanna travel will be able to travel.

All right. Hey, this is Russell Brunson and I wanna jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

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Awesome, two more questions. One, what is one thing that people don't know about you? Like what's a Russell Brunson thing that like, is a pretty, like part of who you are that like the people don't know? Huh, it's the public about everything. Are you? I don't know. It's a good question. Have you learned anything about me since you've been here?

Yeah, a couple of things. Yeah, more from your wife though. Yeah, she's telling you all the good stuff. Also, your kids are fascinating. Yeah. Yeah, I talked to them for probably 10, 15 minutes. My kids are the coolest. I think my biggest fear in life is that I am not going to,

I'm not gonna be the dad that they need. You know what I mean? Like, I don't know, it keeps me like, I don't know, being a parent is way harder than I thought I was gonna be. I thought I was gonna be amazing at it. I'm like, I can influence thousands of people at once, but like, the person that you care about and love the most Um and same to my wife like I think those are my biggest

fears like I don't want to mess up the family and and it's it's it's weird because it's like again I feel like all my superpowers are like my kryptonite in a family you know what I mean? Yeah. And so I think I struggle with that a lot of times where it's just like no I'm such a good communicator. I think, right, you can messages. I struggle communicating with people. So I think that's a thing. I'm scared of the cats and dogs. I will not touch them. Really? Yeah. I won't touch any animal. They're disgusting to me. Like, and I'm allergic to cats, but the way it came about is, um, when I was in high school, the girl I was dating, she had a cat and they went out town. She's like, you can watch my cat. And I was like, okay. So I came in and the cat's like rubbing against me. So I was like

petting it. Cause I'm like, I never had an animal before. Right. I'm petting it and my eyes swole shut for three days. Three days, they're finally opened again and the white part was all blood red. I'm just animal since then. I like you can watch the back. My in-laws have cats. I walk in outside stand that I won't sit on the couches. Cause I'm like, cause break out in allergies. If like a dog runs up to me, like everyone, like you'll see, I was kind of turned my like, don't touch me. Like, anyway, I don't like animals, but you can eat them. So there's something people find. There you go. Who would have guessed? Who would have guessed? All right. Last question.

Final question. And I asked this to you. I think, I think I've asked this to you before, but now we're here. We're in person. I want you to fast forward to the end of your life when you are on your deathbed and I want you to like all your money and success and fame and influence like it's all gone, but like you've influenced a lot of people and like you get to leave them with a final message that like kind of defines like not what you took away from life, but like the message that you feel like you should like put on to some like pass on to for generations to come. Like what would you want to be defined by? Like what would you want that message to be for people to remember you by?

Cool. Um, and I'm hoping, it's like my biggest hope. I'm hoping that like when we die, we go to our maker. I'm hoping that we get a glimpse of like what our life actually did. You know, like the ripple thing. Like, you know, um, it's wonderful life actually did. You know, like the ripple peg. Like you know, it's a wonderful life. Yeah. And the season was life before and after.

I'm hoping we all just get experience because you have no idea what you're actually doing with it. But like, I'm sure what we're all doing is, anyway, I'm praying that we get that moment because that would be, anyway. But I think my message is- That'd be so cool. Yeah, can you imagine that?

Like- That'd be wild. Yeah. We need to do a podcast just about like our faith Yeah, that'd be cool. That'll be our next one. Yeah, that's what we come off. I'll fly out here for and we'll just about got it Great. I'll be fun I think for my message like I would leave out is I think that Again

Actually, we talked about initially, you know I think the lot of us start these businesses or start whatever we're trying to do, whatever call to do is like, we started initially out of greed, right? But now, man, like we have these desires that make us want to do stuff, right? And I think for me, when I first got started in this business, I thought it was to make money and all these kind of things. And I saw like, even though I started having impact, like this is cool, this is cool. But it wasn't until I had a coach a few years ago, she's amazing. And I remember

she asked me about like, what I think God thinks about my business. I'm like, why would he care about this? Like, here's about my, how I'm living my life, keeping commandments and stuff. Why would he care about this? And she's like, don't you see it? I'm like, see what? She's like, you gotta see like what he's like, like who you've become, like what like his hand in your life. And it never crossed my mind. And like, she started like helping me understand like, this thing that you're doing, it's not just like to make money, this is the calling.

This is like a literal, like you were called of God to do this thing and the ripple effect in people's lives you're changing. Even though you're like, you're helping people to start businesses, to build funnels, it seems like it doesn't matter, but it does because it frees people and then they can change people's lives. And like the ripple effect is huge. And she helped me understand that day in such a profound way that just

like these things that we're doing, like it's a literal calling from God. And I think if I was on my deathbed, I would want people to know like when you feel that tug or that nudge, that thing that starts on this journey, it's not just like, oh, it'd be fun. I'll make some money or whatever. It's like, it's literally God giving you something like, this is your stewardship. Like do something with it, like see what it is. I think if you realize that, like since I've realized that,

like it's been different. Like now that I know that it's like, okay, I'm gonna run as hard as I can because this is not just an idea I had. This is a gift and it's like, you test like what am I gonna do with this? And then when you look at it from that lens it's like man you can do and create you have more faith in yourself because it's not yourself right? Like I get scared every time I get on stage. I got nervous before this. Like I get, you're probably confident because you're in the stage in front of 35 people.

I freak out in front of like 20 people. Like I get so nervous but I'm like I know that I can do it because this is a calling that I was given and he's not going to give me something I can't do. And so I think that if I could help people understand, I don't know what right way to articulate it, but I think if everyone understood that, like, like how real that actually is, it'd make you run harder, make you work harder, make you braver, make you have more courage, more like all the things you need to get that message out because you were called. Like it is a literal calling and you're probably not worthy of it yet.

Like when you get it, you're not worthy. Like he, they say he qualifies who he calls, right? Like you're not qualified right now, but like the act of you moving forward is what qualifies you, right? That's what prepares you for the calling. And I think that if people understood that, man, people would focus so much less on themselves and on their situation and just like, all right, here's the baton run, right? Yeah. Start running and you would do it with perfect faith because you know it's from

from somebody besides yourself. And I think people understood that and believed it would be, it would change everything. Russell, thank you so much, man. Yeah, so much fun. I'm so glad we really make this happen. How long do we have to do? Like, where are we at? We're at three hours and 18 minutes. Dang. And we're still here.

Three hours and 20 minutes. Yeah, we got, yeah, quite a bit. Thanks for having me, man. This was this. Thanks for coming all the way out here for this. Yeah, of course. Yeah. I want to know the comments now.

What do you guys think of the interview? Yes. Good, bad thumbs up. Rate it on a scale from one to 10 on a scale from one to 10. Give us a rating. I used to think Russell's cool, but now I think he's crazy. Or I used to think Russell's crazy, now I think he's cool. Like I'm good with all those things. Just curious. Russell, God bless you. God bless your wisdom and mission. Look at that. Thank you so much. This is amazing.

Smiley's are here. What's up, Smiley? Let's go. What's up, James Smiley? Great stuff. Awesome. I love it. I love it. I could do a 1000. We got a 1000 out of 10. That's pretty darn good. 1212 out of 10. So friend, what's that man? All right, we're gonna have to do this again. Sometimes we can sit down talk about God down and we're really gonna have to get prepped for Oh, you know, you know, Nick Robbins. No, I'm ahead. All right. He's like kind of in the click funnels world. Like he ran an agency, sold it, but like still remain a partner and then like got bored and then like came back into it.

Anyway, so he and I had a three, three and a half hour, uh, conversation about God. So like, it's interesting because can I actually have a lot of similar beliefs, but he doesn't believe in God. Like, so he's like, yeah, I think there's something up there and it's like something intelligent to whatever. And so like we had like, he uses language and I don't typically like, so like we had all this big, long, huge there. And it's like something intelligent or whatever. And so like we had like he uses language and I don't typically like so like we had all this big, long, huge debate. So it'd be fun to sit down. That's fun.

So I think my most fascinating conversation I ever had was with Howard Berg, World's Fastest Reader. Yeah, that's right. He came here, didn't he? Yeah. A couple of times we've hung out. He's read 30,000 books. I was like, I was like, I can ask this guy any question I want. And so I asked him, I was like, what's your opinion on God? And I remember he told me he's because like, again was like, I can ask this guy any question I want. And so I asked him, I was like, what's your opinion on God? And I remember he told me he's, cause like, again, religion or usually causes fights. Cause like, well, I believe, you know, it's so cool.

Cause he's like, he's like, well, most people read one book and then that they base their belief on God on this one book. He's like, I've read, I can't remember what it was like 1200 books on God from every perspective. And he's like, based on that, this is what I believe. And it's just like, so cool to see that. I think all of us, instead of us just like, this is my way, this is my way. It's like, let's just hear, even if you completely, I completely what I believe. It's just like, so cool to see that. I think if all of us, instead of us just be like, this is my way, this is my way, it's like, let's just hear, even if you completely,

I completely disagree with so many people's opinion, but I still hear because, again, like what, like there's, why do they believe that? There's something, there's a reason why they believe that. Like, I wanna understand that. Anyway, it's just- That's my big thing. But my big thing is like,

and that's one of the hardest things for me, is figuring out, like my belief is always changing. That's part of the reason I started the podcast. I just want to talk to people, right? If I'm wrong, I'm so excited whenever someone comes in and is like, you're wrong and here's why. And I'm like, oh my gosh, thank you so much.

I know what I'm gonna do next. Yes, right? But everybody else is like, I don't want to be wrong. I'm like, if somebody comes in and proves my idea wrong, like my ideas are pretty thought through. I'm a really thought through person. Like I know why I believe what I believe, not just what I believe. Right? So somebody can come along like challenge that. And that's like one of the things that like was so attractive to me about Leah is like Leah, like he was smart. Like she challenged like even beliefs that like even agreed with like she'd play the devil's advocate and like change it, like

challenge it. I'm like, that's why I like I want to grow and expand like that. agreed with, like she'd play the devil's advocate and like change it, like challenge it. I'm like, that's what I like. I want to grow and expand like that. So anyway, we'll have to come back and do that. All right, Russell, thank you so much, man. Super, super appreciate it. Guys, as always, hustle, hustle, God bless. Don't be afraid to think different. And who knows, you might just end up in a chair

next to Russell Brunson. So it'd be awesome. Guys, as always, hustle, hustle, God bless. Don't be afraid to think different. Those of us that think different are gonna change the world by using funnels and other stuff. I love you all and I will see you on the next live stream episode.

Take it easy, fam. Peace. Whether you're looking for ways to make extra money in your spare time or build a side hustle to replace your income, the Side Hustle Show is helping thousands of listeners just like you reach their goals. Make about a thousand dollars a day. We have a net profit of three grand. On average, make three to four thousand dollars a month.

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