Marketing Secrets with Russell Brunson - Merging Faith, Business, and Generosity with Larry and Staci Wallace | #Success - Ep. 33

Episode Date: May 7, 2025

What happens when you stop chasing money… and start building a business around calling, purpose, and peace? In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!  They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business. Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits. Key Highlights: The story of how Larry and Staci gave away everything… And what God did next How they teach CEOs to shift from chasing revenue to building legacy through generosity Why they believe peace - not success - is the new metric that matters The “D.O.G.E.” framework they use to help business owners scale with operational and spiritual integrity How they tie every offer to a mission, and require their clients to do the same Why your calling is your business (and how to finally merge the two) Their bold approach to faith-first decision making… Even when it makes zero financial sense This isn't your typical business, sales, and marketing podcast episode. It's about building companies that honor your values, serve others, and still scale to 8-figures and beyond. If you've ever felt the tension between business and belief, Larry and Staci will help you see how your funnel can become a force for good. You can learn more and join their next challenge at fbfchallenge.com. ⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠ ⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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If you wanna learn how to sell so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up everybody, Welcome back to the show. I'm here today with two of my newer friends.

I've been having so much fun over the last three or four months hanging out with them. They joined my Atlas group and now we're here at Inner Circle and I wanted to pull them aside because it's been fun watching them from afar. Obviously learning more about them and their businesses. I thought they had some really unique things

that they're doing. They'd be fun to share with you guys as a whole. And so they're coming all the way from, which part of Texas are you Texas you guys from? East Texas. East Texas. Out in the country. All the way from Texas and excited to have them here. So it's Larry and Stacy and yeah, excited to have you guys here. How are you all feeling today? We're feeling fantastic. So I love for you guys to explain because again, a lot of people in our world are in coaching businesses. You guys have a coaching business but it's a little different and I love for you guys to explain, because again, a lot of people in our world are in coaching businesses.

You guys have a coaching business, but it's a little different, and I'd love if you could explain kind of what you're doing, why you're doing it, so people have an understanding of that before we dive into some of the business side of it. Yeah, we actually work with faith-based CEOs, entrepreneurs, and we help them really anchor their calling.

A lot of people that we work with have made millions and millions of dollars. Some of them are in their startup, but we teach them how to move from revenue creation to profitability and cash flow so that they can create greater generosity. So our driver is generosity. We work everything when we work inside of P&L statements and we work inside of something we have signature growth method. It's how can we increase their operational efficiencies, doge their business so that

we can create greater generosity. That's a new thing now, right? Yeah, yeah, doge the business. So if we have a different spin on it instead of governmental efficiency, it's godly efficiency. Ooh, way better. Department of godly efficiency. DogeSecrets.com, that could be the next... Yeah, right? That's amazing. And then the people you're working with, are most of them like, again, they're running

businesses and they want to focus more on God in their business or, you know what I mean, or is it people that are already focusing on that and you're helping them figure out they're calling more so or where exactly did most of the development happen? I think the denominator is that people, I think there's going to be a divergence in the next two years where people have run after money and things and they're searching for success. They've heard about the importance of significance, but the real denominator is going to be a drive for peace.

So as the world with AI, there's so many great things happening, just like you said on stage, but there's some scary things. And people are going to either be able to master what we talk about, we talk about conscious thinking, subconscious thinking. Our driver is help people get into the super conscious thinking, where it's not the things that money can buy,

but it's the things that money can't buy. I got to travel with Zig Ziglar for 12 years, and we shared the stage together for a long time. And he used to say, I like the things that money can't buy. I got to travel with Ziegzak for 12 years and we shared the stage together for a long time and he used to say, I like the things that money can buy. They can buy a house, but they can't buy a home. It can buy a bed, but it can't buy a good night's sleep. It can buy a book, but it will never buy wisdom. And so the things that money can't buy are the super conscious things that that's how we work with leaders all around the world helping them get to that place where they can create legacy based on the things that money can't buy. Yeah, that's really neat. Larry, you told a story at Inner Circle that kind of

or Atlas Media, I mean they kind of like shocked me and was interesting but it shows us how how much you guys believe in like making decisions based on faith, not just always numbers. You know what story I'm talking about? About walking away from… Like… Yeah, 2017. Oh, 2017.

I love you to that story because I think so many people, it's like we only base our decisions based on the numbers, the metrics, things like that, but there's so many times that I think that people, if they started listening to other things outside of that, you know, listening to God, listening to their faith, listening to things like that, somebody's making decisions that make no logical sense. From outside, you're like, this is crazy, why are we doing this? But then it's like, it's the reason why

the next thing is born and the birth of the next thing happens. And I think I'd love for you to tell that story. Yeah, it's a great story. It started off with Stacey having a dream. And so one morning she woke up and she felt like God had given her this new song to write. And what can you tell the words?

Yeah, I just said, Will you say yes? Would you sacrifice your life? Will you say yes? Would you have raised the knife? Which is a story of the Bible, Adam and I mean, Abraham and Isaac. And will you say yes? Or will you turn and walk away and will you say yes or will you turn and walk away? Will you say yes to me today? And I thought it was a song. So I got up, got in my office thinking, oh, I'm writing another song. But it wasn't a song. It was a request.

And so we felt like the Lord was telling us that we needed to step away or she was feeling like the Lord was telling her that she needed to step away from our business that we had, very successful business at the time. And so I wake up, she tells me, and she says, I think you're going to have to take over everything. You know, you need to do the sales, everything. So I'm usually the operations guy. And so I said, okay, let's do it.

And so she stepped away from that and I was just running our business. And a few weeks later, I felt like I had the same dream that she had that it was like no it wasn't just for her It was for both of you. And so we had bills to pay we had two teenagers, you know, we and it was a significant amount of income that we had coming into our family and to walk away from all that and literally Give everything away because that was the second part of it. It wasn't just step away from your business and stop generating income, but it was give away everything you have. And I was like, God, what does that look like?

And so a lot of people, it's hard for them to fathom, especially in this day and age, because you read the Bible about the rich young ruler and where Jesus asked him to give everything away and to walk with him. And the rich young ruler said, I can't do that. And he went away sad. And so we don't know what would happen if he said, okay, I'll give away everything. But I felt like that was a test for us. And you know, I know it's not a test for everybody, but it was a test for us. Two and a half years we did that. So every time, so we're pretty high at that time, we're pretty high leaders in various industries. And so we would get recruited to come work

for different companies. And every time we would get a really big package equity ownership, we would sense this is not what I've called you to do. I told you give it all away. My mom was like, that's the devil, right? What interesting was like during that season of time, like we had zero income coming in, like we're trying to figure out how to pay bills because we had bills. You living in your house. I have you know, we had a mortgage.

We had electricity, water, trash, food. House was up for sale, because it said sell everything. Yeah, we had the house up for sale and it wouldn't sell. And that was like really frustrating too, because in the back of my mind, I was thinking, well, we have equity in the house and that could be our fallback and all that stuff, but it would not sell.

And so literally we were living by faith for month and month and month. And the interesting thing was, was he provided, like he provided every single month. And so I would sell things, we had bills to pay, I would go up in the attic and say, we're every single month. And so, I would sell things, you know, we had bills to pay. I would go up in the attic and say, we're not using this. I put it on, you know, whatever the eBay or whatever it is and I'd sell it and have enough money to pay the bills for that month and then next month would come.

But then it got to one month where I was like, I don't have anything else to sell. Like, we sold everything unless we want to start selling our furniture that we use every day. And we had the house listed so we wanted to keep it staged. So Interesting. I went into fetal like I because it was my dream. I felt like I'm leading my family You second-guess it a lot. Oh my goodness. It's like Mentally, especially when you've been identified online like we had thousands of people watching us online because we had raised up some companies that I

identified online, like we had thousands of people watching us online because we had raised up some companies that I had like 250,000 people on my down. So it was like I was used to being popular. He was used to, we would travel and we'd do the selfies like, God's blessing us, look at us. And we're like on safaris. And I remember like month three crying out to God, why would you ask this of us? And we actually had a pastor that came and asked the same thing because we were some of the biggest givers in our church. And so he said, why would God ask you to do that? Because you guys use your money to advance the kingdom of God.

And so I went home that night and I was thinking, yeah, why are we having to do it? And suddenly that little voice made his question. And I remember saying, God, why would you ask that of us? We use our money to advance your kingdom. And it was like I heard Clare say it again. I said, we use our money to advance your kingdom. He said, say it again. I said, we use our money to advance your kingdom. And he said, Stacey, isn't that narcissistic? You think I need your money to advance my kingdom? He said, I don't need your money, I need your yes. And we knew in that moment that this was a calling of something bigger than, we've raised

up some pretty big companies. This was a test that he wanted to see what had our attention. And the next day, Larry came in and he encouraged me, got out of bed and I was like feeling better. The next day, Larry comes into my office and he said me, got out of bed and I was like feeling better. The next day Larry comes into my office and he said, I can't breathe. I feel like I have a truck on my chest. No wife wants to hear that. And I said, hey, what's going on? He says, I got nothing left to sell. And I said, well, you told me yesterday that he's got us. And so

I said, why don't you go for a walk and just pray? We have an acronym. Pray P R A Y. Pause, reflect, ask, and then yield. Ask God, what are you asking of us? Well, he comes back and when he comes back, he went to the mailbox and he walks in. I'm in my office and he goes to the kitchen and all of a sudden he starts screaming, Stacey, Stacey, and he's waving this visa bill. And I'm thinking, God, how do I encourage him? And he says, no, open it. We open it up and Russell, it was a refund from Visa saying that we had overpaid interest for X amount of time was $32 than more than

our bills that much that month. And what was crazy though is like I felt like he said at that point he says now will you trust me? Because like every single month because he said you know think back because at this time we're like a year and a half into it. And he said think back have you ever missed a bill? Have you ever been late on a payment? I was like, no, never been late on a payment, never missed paying a bill. And even when I thought that we were, he still provided.

It always felt like it was last minute, but it was always on time. And so that was the first time he asked us to give it away. Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch, funnels were done, Landing pages were tight. Copy was dialed in. Everything was ready to rock. Except for one thing.

We were looking for more support people to be able to handle the launch and we figured no big deal. We're going to find somebody quickly, but that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed our campaign, slowed our momentum, and ended up costing us tens of thousands of dollars in lost sales.

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Hey everyone, if you're anything like me, you've probably spent more time than you want to admit just trying to stay on top of your email. Am I right? I used to wake up, fire up the inbox and boom, I was hit with a wave of random stuff. Newsletter noise, low priority requests, affiliate spam, and somewhere in the chaos, a few messages that actually needed to respond to. It drove me nuts. And I ended up spending hours every day sorting, replying, getting distracted and pulling off the work to actually move my business forward. But that all changed when I tried Notion Mail. And let me tell you, it's like somebody took my funnel brain and built an email platform out of it. This is the inbox that thinks like you. Notion Mail uses AI to organize everything based on what's important to you. It learns what matters, automatically labels and sorts messages, drafts, responses, and even

schedules meetings. It's personalized, automated, and completely flexible. And do you want to know what's become my absolute favorite feature? Custom inbox views. I've created views for my podcast outreach, my internal team, my JV partners, and even launch commissions. I can jump into a view and laser focus, no distractions, no noise. And when I need to move fast, snippets. I've got one-click templates ready to go for follow-ups, affiliate approval,

speaker confirmations, it's like having a pre-built funnel, but for email replies. If you're like me and your brain runs a hundred miles an hour, Notion Mail gives you a calm, focused command center and it just works. Get Notion Mail for free right now at Notion.com slash Russell and try the inbox that thinks like you. That's all lowercase letters, Notion.com slash R-U-S-S-S-E-L-L to get Notion Mail for free right now. When you use our link, you're supporting our show. Notion.com slash Russell. We now live on a ranch, 62 acres. And we obviously birthed in 2021 Fuel By Fire, where we help CEOs understand that

beyond the currency of money, beyond the economy that everybody lives for, there's another economic system and it's out of of this world and so when you ask Who do you serve we serve people who have been in the rat race? They've made money They've lost money. They've made money money seems to have wings But like you know when you put your money to a movement instead of chasing money you create movements money to a movement. Instead of chasing money, you create movements. Suddenly money begins to multiply. There's a scripture in the Bible that talks about multiplying the talent, not consuming it, not burying it in fear, I can't invest in growth, but really multiplying it. And that, we believe, is what God's called us to do, is to teach people how to move out

of the rat race of revenue into profitability so that they can multiply cash flow and create generosity. And we've got two nonprofits that we are able to funnel those funds through. In Women We Rescue and Restore the Lives of Women and Girls. I've gone through some crazy things and Epiphany Global where we just support missions around the world and outreaches around the world. You know, Russell, God brought us out of that season, right, obviously.

And when he brought us out of that season, that's when we birthed Fuel by Fire, our coaching business. And he tremendously blessed that. And so we pay for everything in cash. No man but to love him. You know, we don't have any debt or anything like that. And fast forward a few a couple years later, so as in October of 2023, Stacey wakes up in the morning and so she has a habit every morning, we both do, that we say good morning, Holy Spirit, what would you have of us today? And we wait and see what he has to say.

And that's just not natural. Because your natural is to look at your phone, to wanna get up. But before those juices, the dopamine, serotonin, norepinephrine hit your body to let him have those first seconds of the day. And if he says cancel everything, we cancel everything. If he says, puts a face before us,

we, you know like right now I've got some folks that I know just recently have lost loved ones and I know they're smiling but they're hurting and and that ability to hear him makes you a conduit 10, or you do it again. And she's like, God, what does that mean? My eyes are closed and I'm like, oh God. Because we had just, again, we do everything on cash. So we raised up all the money, a lot like what you're doing with the million dollar offer. We're creating on 62 acres, we're creating a lodge, we're creating an event center. And so we had raised the money for that. To pay for it in cash. To pay for it in cash.

And I heard 10 out of 10, let's do it again. Literally, the next day, we had concrete guys coming out to build up the forms. Yeah, to start with, you know, we had already cleared off the product, you know, that pad and everything. The pad was set, they were ready to put the forms on. And so he's brushing his teeth. And I said, tell him this. And my eyes are still closed. I said, what would you do if God said 10 out of 10, let's do it again, do it by midnight, I'll give you a hundredfold return without missing a beat. He leans out of the bathroom and he goes, those are great odds, let's do it.

Like no fear, no questioning it. So we had calls until 4 o'clock from 4 to midnight, we had to give all that money away. And I will say to nonprofit organizations that don't have online giving set up, it was a Saturday October 31st, there were so many nonprofit organizations that we wanted to give to that they didn't have their system set up. We couldn't give 25,000 or more to them. And so most people are thinking... That was pretty crazy. We're like trying to give them money. It was not working. So we literally had to like operational excellence. But we did that and the next launch in one launch, we were able to hold up. So the very last organization that we gave to the campaign, they were just launching this campaign and we got a hold of them like at 1145 at night and happened

to be a church in Austin. And they said, yeah, we have this campaign, you're going to be the first ones to give into it. And we're like, okay, great. And so, you know, what do we send the money to? And they told us, and they said, I said, so what's the name of your campaign? They said, all in. It makes sense. And I'm like, you gotta be kidding me. This is like the last bit of money and it's all in. I'm like, that's amazing. The thing that really is the story that relates to most people is like everyone else, we spent

so much, we've been doing business for four decades and we spent so much time chasing money, chasing money, chasing. How do we increase funds, how do we make more revenue and I believe there's a message that there, and I see it more and more in your posts, there's more. There's more to our calling isn't over here and our business over here. There's a convergence instead of a divergence. There's a convergence of those coming together where people can live a purpose-driven, faith-based, highly profitable life that creates extravagant generosity without forsaking their faith, their family, their freedom. And Peyton's a living, walking testimony of what happens when as parents we be consistent

in more than what the world offers they come back and they want to follow. Payton's our son, those who don't pay yet. Yes and and the follow-up to all of that we're almost done building that building. Right, so cool. It's interesting because for me in my journey for years I always looked at like my calling in my business is completely separate things and it wasn't until for me I had someone who's one of my coaches and she's she's amazing coach But before I hired her as my coach she went to my coaching program

So I helped helped her and her husband launched a business and all sorts of stuff And I was having this coaching call with her and she was talking about that, you know Like how they're tied together my no, they're not like God doesn't care about what I'm doing over here Like this is my business. This is right, you know, right spend my time spiritually different And she was like you don't see it. I'm like, no, they're not. Like God doesn't care about what I'm doing over here. Like this is my business. This is where I, you know, where I spend my time spiritually or different. And she was like, you don't see it? I'm like, see what? She's like, she's like, you're like, like this is your calling, what you're doing.

And I was like, no, like my calling is not help me make money. Like it seemed, it seemed really shallow to me. I was just like that God couldn't care less about me helping people make money. These are so separate. And then it was powerful coming from her. She said, you don't understand what I'm saying. Yes, you helped us make money, but she said, do you realize what you gave us? She said, before we met you, like we were in bondage. Like we couldn't do anything. And then you helped us to get out of bondage. I guess we made money, but we got out

of bondage. And now we can serve and we can give. We spend more time in our family. We're able to like give a charity and like all this stuff. And she's like, she's like, you like the vehicle that God's given you to like the tool, whatever, is to help you make more money, but what you're actually giving people is freedom. When you start looking at it that way, your calling is to free people, so they can serve people, they can do it, and I was bawling my eyes out, I'm like, because I'd never seen that, never,

and for me, when I put those two things together, it gave me more permission to double down on my business. So now I'm like, okay, well, if this is calling, like, then I need to go all like, then I personally feel like I like safety nets after that, because I'm like, oh, well, I'm doing what God wants me to do. Therefore, like, I can go harder, you know what I mean? I didn't put safety nets like you guys, I'm hoping I never have to, but I'm hoping I would be willing, but also, you know, but it's a crazy thought. Think about, you know, in 2017, before 2017, we had a, we've had all kinds of traditional

business telecom, healthcare. We had a business that we were using a type of network marketing model, selling telecom. Garrett was in his flux of the worst days of his life. And I remember meeting Garrett and saying, he would be a great guy to have on my front line. And so he slept on our couch, he was in a tough season of life. Is Garrett before Garrett JY that you all know? Yeah, but everybody has a before story.

Everybody does. We have a before story. And the before story is what's so important because Garrett in his worst days helped us create our first funnel. He was hacking. He had every kind of system. It was like Frankenstein-ed everything. But that was 2012 and you guys were all in the research mode and all of that, probably trying to hack some of the stuff we were doing over there.

That funnel put 23,000 people for me into that system, which became 250,000, which became a $350 million company in three and a half years. And then fast forward where we see back to what you've created, those days of hacking and searching and trying to figure out what is this ClickFunnels thing gonna be, today we write offers for anything God tells us to do, anything. He tells us to put in a lake and stock it with bass. We look at how much is, we don't ever question it. How much is that going to cost? Let's build a launch for that. Put in a lodge, which is what we're doing now. We look at the budget and we know God has no problem with money, and He's given us a

tool. We just ride a launch for that. Everything He... Now we teach other people how to do it. This is where I say, no, I have seen, no ear has heard the things that God has prepared for you. We just have to get out of scarcity, grasshopper thinking, and believe, get a giant slayer David mentality. And instead of saying, the giant is so big, I can't do it. The giant is so big, I can't miss. And when you have that perspective, you walk into a room like what we're in right now and

you realize that one can put a thousand to flight, two can put 10,000 to flight. But what if we create a movement? We can change the world. Yeah. So cool. All right, Funnel Hackers, let's have some fun for a second. One of the hardest parts about B2B marketing isn't getting attention. It's getting the right attention. I'm sure you know what I mean. Isn't it a pain when you see the weirdest ads showing up in your feed, ads for things you know you would never use in a million years, and you start thinking that person is wasting so much money targeting me for a product or service I will never use? And here's the thing.

Those companies probably thought that they were marketing perfectly, but they were wasting money because they didn't get their targeting right. And that's why LinkedIn ads is such a game changer. LinkedIn isn't your everyday social platform. This is where over 1 billion professionals, people who are already thinking about business are hanging out and their targeting options are unreal. You can target by job title, industry, company size, role, skills, revenue level, seniority, literally laser focus to the decision makers who can actually buy what you're selling. It's like having a magic filter for your perfect customer. And if you're serious

about growing your business and you don't want to keep paying to show people ads who will never buy, then you have to get on LinkedIn. Here's the best part. LinkedIn will even give you $100 credit on your next campaign so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash cliCKS. Terms and conditions apply. Only on LinkedIn ads. Spring is here and you can now get almost anything you need delivered with Uber Eats. What do we mean by almost?

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See after details. I'm curious when you guys make your offers, do you tell the people like, hey, the money we're raising is we're going to be building a bit. Do you talk about that or is it more behind the scenes? We do. Are people buying into the whole vision of it? From day one. Yeah.

So when, so we have a workbook that people can buy. It's an upsell. We have a VIP which people can become a member of during our launch. And both of those, we tell them that 100% of those proceeds from the workbook or from VIP go to one of our nonprofits. And so they know that going in. And then from our actual, we do programs that are 25,000 to 250,000, and we let them know a bare minimum of 10%

of everything we bring in immediately goes back out. And to be in our hundred and twenty five thousand or two hundred and fifty thousand dollar program, they sign an agreement that they will give 10% of their company to non-profit. We won't work with them unless they give. So because we know there's an equation of generosity that causes the blow up of their business. So one company specific is two young guys that came to us at 21 and 23. They had started these sheds and hit COVID where everybody was trying to find places to store their stuff. And so they, they did pretty good, but then they came to us and they were going through bankruptcy and we happen to

have a lot of business acumen to help people like that. So in less than nine months months we were able to get them to 13 million and from 13 million in three years we got them to over 70 million. So, but every time they would take a dip, it's because they stopped giving. Every time they got a setback is because they were messing with the equation of generosity. So we've tapped into an equation that works inside of our client within our clients that it's it's like gravity you can't explain it, but you cannot deny it. I have something cool about that. So my mentor Dan Kennedy brilliant marketing mind not someone who has faith or believe you know in that kind of stuff

Which in the shock because I bought one of his courses back in Davis his wealth building course and the entire first Hour wealth building course. He was like first hour of the wealth building course, he was like, all right, there's this thing you have to do. It's not gonna make any sense, does it make sense to me? He's like, well, you give away money. You give to people, you serve, and it comes back. He's like, and it's funny, because he doesn't know the principles or why,

he just knew it worked. And so he's like, so step number one, if you wanna build wealth, give money away. That was like the whole, and I was like, I asked him later, I was just like, that was so shocking that, that would be like, I love him later, I was just like, that was so shocking that that would be like, like, like, I love you death, but I know you're beliefs over here and that doesn't make any sense. It doesn't make sense to me either. But it math, you know, the equation works. And so I give money away and it comes back. And I had

another mentor. He said, I said something really cool. This is back 20 years ago. He told me this. He said, the size of the hole that you give from will be equivalent size of hole you receive from and I remember he said that and I was just starting my business at the time I had a little bit of money but not not a lot but I started thinking about what I could when I'd go to restaurant tipping people I'm like I can tip 10% or 20% whatever I'm like or What if I tip the whole bill so I started doing that more and more and it's just it started that process and anyway it's just it's our it started that process and anyway, it's just, it's interesting. Our lake is really important to us. So I have a dream that I'm getting close to 60 that I want to have fishing with G-Mama.

And I want people to come out to the lake and have a TV show and I want to talk to them about the finer things of life. And so when we're building this lake, first off, you're intentional, you know, it requires a lot of thought process. You know, what are you going to put in the lake? How are you going to feed the bass? building this lake, first off, you're intentional. It requires a lot of thought process. What are you gonna put in the lake? How are you gonna feed the bass? Are you gonna have shiners and bluegill?

So you're putting a lot of money into the lake. And in Texas, we have big rain. So the lake fills up and we've got this incredible dam and spillway, well, the lake fills up and then it keeps raining. And it's like, we're on top of the hill watching this and we're like, oh, wow, it's overflowing. Like it's flooding. It is out the spillway. And we're thinking as we're going to bed, we do not want this to go over the dam.

So we go to bed, we're praying, God, we're just stewards of this whole vision. We don't own it. It's yours. And so if that, if you want us to start over with the fish, we know we can do it again. We feel that way about business. And so it's not ours, it's yours. Well, we go to bed and the next morning I wake up and literally the water is not only flooding out of the spillway, but it's right up to the edge of the dam. And I woke up and I said, Good morning, Holy Spirit, what would you have of me today? And he said, As long as you have an effective spillway, I can keep sending the rain. He said, The spillway is generosity. He said, Don't stop giving, I'll keep sending the rain. And Russell, that's what we see with you is as much as people know you for all the click funnel

things, anyone that studies you deeper, they see your heart of generosity. They see even when you get on stage and there's somebody who's passed away, the generosity that comes from your tenderness of heart while, and we are athletes, so put me on a basketball court, I'll score. Put him in a football field, he's gonna score. Put you in your zone and on the mat, well. You're gonna get big. Maybe not today with my two up.

Maybe not today. I can still be most people with no arms, but. I'm willing to try. But that competitiveness moved to generosity. That's why our vision is to create a billion dollar storehouse of generosity. And the only way we'll do that is by working with a lot of really successful companies and CEOs who get the tithe, who understand the 10% giving. And what the amazing thing is though, is that every single company that comes to us,

comes through ClickFunnels. And so the platform that you guys built is the gateway that gets them to us to Uganda Mozambique Guatemala all these different organizations that we support Click funnels is making a way for that So if you've ever questioned whether or not you're calling and your business are aligned a difference It is like take take the slingshot away from David. Yeah.

Well, dang, thank you guys. I feel better about myself already. There you go. That's awesome. Okay, one last question because I know in the business world and people follow me, there's two sides. There's a lot who do believe in faith, but there's a lot who struggle with that.

And I'd be curious, like for those who don't believe in whatever, but like more so like, how do you help them to understand there's a calling? Because I'm a big believer that I think all business is calling. I feel like the reason why 22 years ago I got geeked out about marketing is God was planting seeds for like today, right? And I think people start businesses and even if they don't have faith in something, but like how do they, I don't know if there's a way or if you teach something by how they find their calling, how they become aware of it, how do they know it's not just like

I'm trying to make money but like how they find the purpose. Well, people, we always say give people what they want and then as you create the dynamic of relationship, give them what they really need. So people come to us to make more money and they know that we have a track record of producing wealth. So that's what our signature growth method is. And it starts with God-sized vision, the G, God-sized vision, having something bigger than yourself that you cannot do alone.

And then the R is how to turn your revenues into profitability and cash flow. Everybody wants that. O, operational excellence, which is Larry's jam, teaching people how to turn your revenues into profitability and cash flow. Everybody wants that. O, operational excellence, which is Larry's jam, teaching people how to really doge their business, create SOPs, create a functionally healthy company. W, wise counsel, how to put scaffolding around you in order to scale.

T, how to have a team managed business. And then H, healthy habits. People come for that. What we know, though, is a lot of those leaders that come, they're addicted to pornography and alcohol and they've tried everything to get free, everything. And when somebody is suffering, we always say you go through three things, suffering, sacrifice, and then you go through silence before you get the slingshot. When you're in that place of suffering, it's not about religion, it's about freedom.

And so we talk a language of peace and freedom that brings people to a place of recognizing God has given you a talent, but maybe you've let a crack, you know, there's a, I talked about it yesterday when we were on stage stage is the crack in the nuclear submarine called the USS Thresher. And basically they were on a regular routine mission and they slipped below their integrity level which is the integrity of what the submarine was built for. They went deeper and then all of a sudden they started having malfunctions but it was a crack in the submarine that actually caused it to implode. It was catastrophic. They called it a catastrophic failure. A lot of CEOs experience catastrophic failure because of a crack

in their marriage, a crack in their family, not watching what's happening to the kids. And so suddenly they're spending all these years building all this money or all this wealth and they miss the things that actually imploded what matters most. And so that's how we communicate really not about religion, but about what matters most in your life. We happen to be Christians, that's our faith, but we speak to people of all different backgrounds. At the end of the day, money is not the denominator everybody's chasing. Money only makes you more of what you are. But what most people are chasing is peace. And peace often comes through suffering, sacrifice, a season of silence, and then the

ability to say what Zig Ziglar always said, be, do, have. We believe it starts off with C, have that God-sized vision, become the leader God created you to be. Do the hard work, do the reps, do the reps so that you can have a life of peace and profits. So cool. You guys are fun. I'm glad we had a chance to sit down and talk. I'm glad for my people to hear this too because I think I try to bring this and weave more

of these kind of conversations into what I'm doing and this is just super cool and just to see what you guys, how much you're willing to follow the promptings of God is inspiring and exciting and scary. Yeah, it is. All right. If you're gonna prompt me, don't let me know. Just kidding. You know, when we saw your selling online challenge, I wanted to tell you this, is that

we're so glad that we were in ClickFunnels since 2017, but had no idea what ClickFunnels was. We didn't know the community. Beyond the platform. Yeah, we just used the software. And when we saw Selling Online, it was because we were looking for a sales coach for our team who didn't drop the f-bomb. We were just looking for somebody who could just teach the information without the emotional

drama. Share the same values and with yeah values and so The day that we saw you and you went through the whole thing Our team is online with us and they're like when you went to the million dollar offer. They're like Larry hold her back I'm like it's not too late by the way I'm like if that can change people's... It's not too late by the way. We got it in the back of our minds. Yeah. But when you made the offer, we of course went in for the offer that you were offering,

and we said, how do we get on a call? Because what was in the back of our mind was not what can we get from you, but how can we come and just serve and be a part of the community? If we get an idea and we already have, you know, one funnel changes everything, pays for everything. That's why we always say it's not about the money. It's about are you willing to receive the one thing that can change everything. For us, that's why we're here is we want to be a part of the movement that you're doing, the bigger movement and we're honored that we get to be in the room with you.

Well, thanks you guys. It's been super cool getting to know you guys. Ever since day one, we first hung out at Atlas. I was like, I love these guys. They're, yeah, so grateful to have you guys. So for our team and people who are listening who want to follow you guys and jump in and plug into what you guys are doing, what's the best place for them to go and see all the magic? At Stacey Wallace, everything's under my name or Fueled by Fire.

Fueled by Fire.com tells everything that we've got. We run a challenge every month to teach people how to merge faith and business and it's FBFChallenge.com and yeah, it's life changing. Yeah, awesome. Thanks, you guys, for being you and for hanging out and sharing all these cool things with everybody. Grateful for you and for everyone at home. Go check out their challenge and appreciate you guys all listening.

So thank you. Excellent. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs

to leave their nine to five and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer and you can get a free four to day trial by going to clickfunnels.com slash podcast right now. That's clickfunnels.com slash podcast. ClickFunnels because you're one funnel away from changing the world.