Marketing Secrets with Russell Brunson - Most Popular Podcast of 2020 - How To Shortcut Success

Episode Date: January 11, 2021

What a year 2020 was! It was definitely a crazy, eventful year. Here is a replay of our most popular episode from all of 2020! If you haven’t heard it yet, tune in and see what all the fuss is about! If you have already listened to this episode, feel free to share it with a friend! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to Marketing Secrets podcast. Today I want to talk about shortcuts. Okay so, I don’t know, if you follow me on Instagram you’ve probably seen the pieces of it, but I’ve been slightly cracking over the last 5 or 6 weeks because the load has been heavy, like insanely heavy. In fact, 6 weeks ago I made a list of all the stuff I have to do and I was just like, ‘I don’t think this is possible.” And couple of nights I couldn’t sleep, I was up until like 4 or 5 in the morning because I couldn’t fall asleep because I stressed about it. Which then made it worse because the next day I couldn’t even function, I was tired and losing days and it was just like, ugh. Anyway, but I’m at the end. I’m at the last week. And in a week from now I’m going to be on vacation for like 2 weeks with my family and just unplug and (breathes deeply) catching a breath of fresh air. But it’s been heavy. And it’s interesting because yesterday, well, this weekend my sister came into town, which has been so much, her whole family.  So it’s like, I hate, I don’t want to ever be the person who misses the party because of work. So I’m like, ‘I have to be part of the party.” So I’m doing all this stuff and making sure I’m not, that I’m there. And yesterday, my daughter, it’s not her birthday yet, but they all went to roaring springs, which is a big water park here, for her birthday. So I’m like, “I can’t miss that.” So I ended up waking up at like 5 in the morning and worked from 5 til noon, getting basically a whole full work day in. Then I took off, went with them to Roaring Springs until like 8 o’clock at night we got back. And then I worked from 8 until like 2:30 in the morning. So I worked like 2 shifts that day, plus the shift with the kids. So sleep is like, basically I’m like, ‘I gotta get rid of something, the only thing I can get rid of is sleep. I’m not getting rid of fun, I’m not getting rid of family, I’m not getting rid of projects. I’m going to pull out sleep and just get rid of it.” which you can’t do for too long. Anyway, now it’s Tuesday so I got Tuesday and Wednesday for me to go and getting all the new coaching modules that are going to be launching next week. I have to get those all done, then plus I have a 3 day event, which is a virtual event, which means I’m the only one there speaking. So I’ve got a dozen or so presentations or so that I’m working on there, needless to say it is a lot. The burden is heavy. But the good news is it’s almost the end. The end of this week I’m going to be able to unplug and just be like, (breathes). So what I want to talk about though, is shortcuts. Because in the process of this, as I’m moving forward as fast as I can to get all these things done, I have to look for shortcuts, because there’s no way to get everything done. It’s impossible. So you have to look for shortcuts. So one of the nice things that I like about this whole, I don’t know maybe it’s bad, but for me, I try to get everything, I don’t pre…..not that I don’t pre-plan, I just, it’s like, just in time production. Like, everything will get done just in time. It doesn’t get done early ever. It never has in my entire life. I never got homework done until the minute it was due. I never got projects done, because if it’s like, if I plan it too far in advance then I have all this time to think, and then , I don’t know, the greatness comes when you’re under pressure and stressed, and you start discovering these shortcuts. So yesterday, we got back from the water park, I’m sitting there, it’s like 8 o’clock, almost 8 o’clock at night, I’m about to start working on the modules again. I’m just like, “I’m not going to get this done in time.” And I’m thinking, “how can I shortcut this? How can I shorten this?” I’m looking for the shortcut right. And then it appeared. And the shortcut in this situation was, “Who’s products, who’s content, who’s courses could I license to shortcut what I’m doing?” And all the sudden I was like, “Oh my gosh.” There was this module I had to create and it probably would have, I mean realistically it would take about a week to create the whole thing. And it would have been good, but I don’t know if it could have been great. And I was like, “Oh my gosh, there’s someone in our community who creates something that’s great. Can I shortcut, I wonder if she’d be willing to let me license it?” So I called her up through Voxer, I’m like, “Hey, I need a quick favor. Would you be willing to license me your entire course?” and within about 15 minutes we figured out a deal and a structure and today I’m wiring her money and she’s sending me her course, and I’m going to be plugging that into the training to fill this gap. And what’s crazy is it just shortcutted me a week. I just bought myself a week back that I would have had to figure out somewhere, like on the boat in Lake Powell. That wouldn’t have worked. Anyway, but I bought myself a week back. And the reality is what she created was so much better than what I had created. Like it’s already, man, I’m looking at the stuff that she’s sending over and I’m like, “This is way better than what I would have done.” She’s so much more detail oriented and everything is more thought through. But it was just a shortcut. It was a shortcut that saved me a week worth of time, it saved me so much stress and anxiety, and then it actually turned out better than if I would have done it myself. So it got me thinking like, where else can I shortcut things? I’m looking at now everything I’m doing right now in this window. I’m like, what can I not do? What can I give someone else? What’s the things? Where can I shortcut things? So for me it was licensing a course, and licensing content. And then this morning I licensed 3 other people. I’m like, “Hey, you’ve got something like this, do you have any product I can license? Or a course or a thing I can license? I gotta teach this concept but you know better than I do. Can I license it?” and people are sending me stuff, and I’m speeding up my process. Anyway, I want to share this because I had this conversation with Todd who, those who don’t know Todd Dickerson, he’s my business partner at Clickfunnels, he’s a dude who built the original Clickfunnels. He’s a genius. Literally the smartest person I’ve ever met. Don’t tell him that because his head will get bigger. No, he’s like literally the smartest person I’ve ever met in my life. And it’s funny because we were talking about him and other developers and things like that, and he said, he told me, “The thing that makes me the best of developers is because I’m so lazy.” I’m like, “What? Dude you are not lazy. You are the hardest worker.” He’s like, “I know I’m a hard worker,” but he’s like, “The reason why I’m such a good developer and I get things done so fast is because I look at everything and I’m like, oh I can do this and there’s a 6 month version and I could do this and it could get done in 6 months.  But is there a way I can get this done in 2 days instead?” And that’s the thought he always looks at. “Instead of me coding the whole thing from scratch, if I borrow this here and this here, and then get these libraries…” I don’t know, this is all coding talk I don’t understand, “then I could get done in 2 days versus 6 months. Maybe I’d have to not do these 4 or 5 features, but it’s done in 2 days versus 6 months.” And it’s funny because he’s trained our development team to start thinking that way. In fact, Ryan Montgomery who was our CTO for a long time, that was always the joke for him, it’s like, ‘When you look at problem you’re like, okay this is going to take me 6 months. Then go get your Todd hat, put your Todd hat on, and think what would Todd do? And Todd would be like, “I wouldn’t do it that way. I would just shortcut here, here, and here and get it done in 2 days as opposed to 6 months.” So that’s the joke. Put your Todd hat on before you come back. That’s good, now put your Todd hat on and re-evaluate and come back with a shorter timeline right. So I’m thinking about that now and it’s like, I just basically put my Todd hat on right, to shortcut these modules and things I’m doing that weren’t realistic for me to get done in time. And now it’s like, I just bought myself a week, I’m moving forward quickly now. And it’s exciting. So I want you to start looking at your projects that way, and a lot of times there’s shortcut. A lot of times there’s a way you could do something faster. You could be licensing someone’s product, you hiring somebody. It could be like a million different things, but what’s the shortcut you can do today that gets you there faster? Put your Todd hat on and figure out how to get the shortcut. So I wanted to share that today because by putting my Todd hat on today I saved myself at least a weeks worth of work, made the product better, and everyone’s happy. The person I licensed the product from is ecstatic, they got a ton of money, and they’re going to get all this credibility because they’re in our product. I got to save myself time and effort. Our customers are going to win because they got a better product when all is said and done. And it’ll all get done faster because I looked for the shortcut. So there you go, there’s the thought for today I wanted to drop on you guys as you’re doing your projects and figuring out what is the shortcut. Putting your Todd hat on and figuring out the shortcut. With that said, thank you guys so much for everything and hopefully you’re moving forward on your projects and getting back to changing the world in your own little way. And with that said, I will talk to you guys all soon. Bye everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey, what's up everybody? It's Russell Brunson. Welcome back to Marketing Secrets Podcast. Today, I want to talk about shortcuts.

So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Okay, so I don't know. If you follow me on Instagram and stuff, you've probably seen the pieces of it. But I've been slightly cracking over the last five or six weeks because the load has been heavy, like insanely heavy. In fact, six weeks ago, I made a list of all the stuff I have to do.

And I was just like, I don't think this is possible. And a couple nights, I couldn't sleep. I was up at like four or five in the morning because I couldn to do. And I was just like, I don't think this is possible. And a couple nights I couldn't sleep. I was up like four or five in the morning because I couldn't fall asleep because I was stressed about it. Which then made it worse because the next day I couldn't even function because I was tired. I was like losing days. I was just like, oh, anyway.

But I'm at the end. I'm on the last week. And in a week from now, I'm going to be on vacation for like two weeks with my family and just like unplugged and like, catching a breath of fresh air. But it's been it's been heavy and uh it's interesting because um like yesterday well so this weekend my sister came

in town which has been so much fun her whole family so it's like i'm like ah i hate i don't want to ever be the person who misses a party because it works i'm like i have to be part of the party so i'm like doing all this stuff and like making sure i'm not i'm there and like yesterday my daughter it's not her birthday yet but they all went to roaring springs this is a big water park here for her birthday and so i'm like i can't miss that so i ended up waking up like five in the morning i worked from five till noon getting like basically a whole full work day and i took off went with them roaring springs till like eight o'clock at night we got back and uh and then i went from eight till 2 30 in the morning so we're like two shifts that day

plus the shift of the kids it's like sleep is like i like basically i gotta rid of something. The only thing I can get rid of is sleep. So I'm not getting rid of fun. I can get rid of family. I can get rid of the projects that I pull out sleep and just get rid of it. Um, which you can't do for too long. Um, anyway, but now it's Tuesday. So I got Tuesday and Wednesday for me to go and, and getting all the, the new coaching modules that are going to be launching next week. I had to get those all done. And then plus I have the three day event, which is a virtual event, which means I'm the only one there speaking. So I've got a dozen or so presentations I'm working on there. Needless to say, it is a lot. The burden is heavy. But the good news is it's almost the end. In this week, I'm going to be able to unplug and speak.

So what I want to talk about, though, is shortcuts. Because in the process of this, as I'm moving forward as fast as I can to get all these things done, I have to look for shortcuts. Right. Cause like there's no way to get everything done. Um, it's like, it's impossible. So you have to look for shortcuts. And so one of the nice things I like about this whole, like, um, I don't know, maybe it's bad, but it's like, for me, it's like, I try everything like, um, like I don't pre, I thought that I'm pre-planned. I just, it's like just in time production. Like, like everything we get done just in time. It doesn't get done early ever. Like it never has my entire life. Like I never got homework done until the minute it was due. Right. I never get

projects done because it's like, because if it's like, if I plan it too far in advance and I have all this time to think, and then like, I don't know, like the greatness comes when you're like under pressure and stress and you start discovering these shortcuts. And so yesterday we got back from the water park. I'm sitting there, it's like eight o'clock and almost nine o'clock at night. I'm about to start working on the modules again. I'm just like, I'm not gonna get this done in time. And, uh, I'm thinking like, how can I shortcut this? How can I short this? I'm looking for the shortcut. Right. And then it like appeared and the shortcut in this situation was whose products and whose content, whose courses could I license to shortcut what I'm

doing. And all of a sudden I was like, Oh my gosh, like there was this module I had to create that probably would, I mean, realistically would take about a week to create the whole thing. And it would have been good, but I don't know if it could have been great. And I was like, oh my gosh, there's someone in our community who's created something that's great. And I was like, can I shortcut, like, could I, I wonder if she'd be willing to let me license it. So I called her up on through Voxer. I'm like, hey, I need a quick favor. Would you be willing to license me your entire course? And within about 15 minutes, we figured out a deal and a structure. And today I'm wiring her money and she's sending me her course.

And I'm going to be plugging that into the training to fill this gap. And what's crazy is it just shortcutted me a week. I just bought myself a week back that I would have had to figure out somewhere, like on the boat in Lake Powell. That wouldn't have worked. Anyway, but I bought myself a week back. And the reality is what she created was so much better than what I'd created. Like it's already, man, like I'm looking at the stuff that she's sending over.

I'm like, this is way better than what I would have done. She's so much more detail-oriented and just everything's more thought through. But like it was just like, it was a shortcut. So a shortcut, it saved me a week worth of time. It saved me so much stress and anxiety, and then it actually turned out better than if I would have done it myself. And so it got me thinking like, man, where else can I start shortcutting things? I'm looking at now everything I'm doing right now in this window, like, hey, what can I

not do? What can I give someone else? What's the things? Where can I shortcut things? And so for me, it was licensing a course and licensing content. And then this morning I licensed three other people. They're like, Hey, you got something like this. Do you have any product I can license or a course or a thing I can license? I got to teach this concept, but you know better than I do. Can I license it? And the people are sending me stuff. It's like,

I'm speeding up my process. Um, anyway, and I want to show this because I had a conversation with Todd who those are Todd Dickerson is my business partner. ClickFunnels. He's the dude who built the original ClickFunnels. He's a genius, literally the smartest person I've ever met. Don't tell him that because his head will get bigger. But no, he's like literally the smartest person I've ever met in my life. And it was funny because we were talking about him and other developers and things like that. And he told me, he's like, the thing that makes me the best developer is because I'm so lazy.

I'm like, what? I'm like, dude, you're not lazy. You're the hardest worker. He's like, the thing that makes me the best developer is because I'm so lazy. I'm like, what? I'm like, dude, you're not lazy. You're the hardest worker. He's like, I know I'm a hard worker, but he's like, the reason why I'm such a good developer and I get things done so fast is because I look at everything like, oh, I can do this, and there's a six-month version. I can do this, and I can get it done in six months. But is there a way I can get this done in two days instead?

And that's the thought he always looks at. He's like, oh, well, instead of me coding holds me from scratch if I borrow this here and this here and then get these libraries, and I don't know. This is all the coding talk I don't understand, then I could get done in two days versus six months. Maybe I have to like not do these four or five features, but it's done in two days versus six months. And it's funny because he's like trained our development team to start thinking that way. In fact, Ryan Montgomery, who was our CTO for a long time, like it's always the joke for him is like, he's like, you look at a problem,

you're like, okay, this can take me six months, like then go get your Todd hat, put your Todd hat on and think like, what would todd do like todd would be like well i wouldn't do it that way i would just you know shortcut here here here and get it done in two days as opposed to six months and so that's the joke is like put your tod hat on before you come back like that's good now put your tod hat on and reevaluate and come back with like like a shorter timeline right and so i'm thinking about that now it's like i just basically put my tod hat on right to shortcut um this To shortcut these modules and things I'm doing that weren't realistic for me to get done in time.

And now it's like, I just bought myself a week. Like I'm moving forward quickly now and it's exciting. And so I want you to start looking at your projects that way. A lot of times there's a shortcut. A lot of times there's a way you can do something faster. You could be licensing this product. It could be you hiring somebody. It could be like a million different things.

But what's the shortcut you can do today to get you there faster? Put your Todd hat on and figure out how to get the shortcut. So I want to show you today because by putting the Todd hat on today, I set myself at least a week worth of work. I made the product better and everyone's happy. The person I licensed the product from is ecstatic because they got a ton of money and they're going to get all this credibility because they're in our product.

I got to save myself the time and effort. Our customer's going to win because they got a better product and when all of a sudden done and all got done faster because I looked for the shortcut. So there you go. There's the, the, the thought for today. I want to drop on you guys as you're,

as you're doing your projects is figuring out what is the shortcut, putting your Todd hat on and figuring out the shortcut. That's the, thank you guys so much for everything. And hopefully you're moving forward on your projects and getting back to changing the world in your own little way. And with that said, I'll talk to you guys all soon.

Bye everybody. Hey everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay?

And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello. And then what's gonna happen is I'll add you to my phone and then they'll send you back a message where you can add me to your phone and then we can start having conversations. On top of that, through this texting community is where I'm going to be giving out free swag, giving away free copies of my book.

I'll let you know about book signings, about times I'm coming to your local area, and a whole bunch more. So I want to make sure you are on this list. On top of that, every single day I'm sending out my favorite quotes, my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.