Marketing Secrets with Russell Brunson - (MS) Announcing Speakers at Funnel Hacking LIVE IX

Episode Date: May 26, 2023

Funnel Hacking LIVE has always followed a specific framework and cadence, but for FHL IX we are massively changing things up! We'll be revealing the full framework to help you stay profitable in your advertising, even with all of the fighting between Zuck and Tim and ad costs going up over & over on repeat for the last few years. This is going to be the most in-depth event on the framework we've used across every business to outspend our competition and scale easier and faster than ever. AKA - this is a game changer for everyone who'll be there, not to mention an AMAZING musical performance that is not to be missed! See who's speaking, who's singing and all the details at www.FunnelHackingLIVE.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? How are you guys all doing? I want to welcome you back to the Marketing Secrets Podcast. I am pumped and excited to be hanging out with you guys today. And I'm here today because I've got some cool stuff to talk to you about. I'm a little behind on podcasts. Normally I try to get three or four weeks in advance, but I've been slammed working on some cool things for you. And so I haven't been able to. In fact, tomorrow something really cool is happening,

and this podcast isn't going to go live today. So because I'm slacking, I'm going to give you guys real-time updates, which hopefully will be really fun for you. So tomorrow, which is probably for most of you guys today that you're probably listening to this, I think the bulk of our people listen within like 24 hours of an episode dropping. But I'm excited because tomorrow I'm going to be announcing Funnel Hacking Live and who the speakers are this year and why they're so exciting and who's coming and all that kind of stuff. And so because you guys are faithful podcast listeners, I'm going to give you some, um, some, uh, some sneak peeks on, on what's going down. Uh, but if you want to

see the actual, um, who's speaking this year, by the time this is live, potentially the sales page will be up. And so if you go to funnelhackinglive.com, you can see all the speakers. Um, but I'm excited for this year. This year is going to be different. This is Funnel Hacking Live 9, um, which I have some really cool ideas for Funnel Hacking Live 9 and preparing for FHL 10. Next year will be 10, the big one. Maybe the last one. I don't know. I've tweeted that back and forth.

I'm like, I can't believe we're the 10th year doing it. Like, do we change it? Do we completely shift it? But 10 is going to be a big one. But 9 is going to be a different one. Like, this one I'm really, really excited for. Past Funnel Hacking Lives, you know, I've done a lot more of like, let's focus on different funnel types and marketing types. We're kind of touching upon

a lot of different things, but I feel like the landscape of marketing online has shifted so much in the last year. Specifically, not specifically, completely tied to the cost of advertising. Like that's been the biggest, I think, change for most people. I've seen so many business owners who were thriving over the last three or four years and during COVID blew up and had a lot of success and now are struggling. I blame it all on the Apple, Facebook feud. So I'm annoyed by those two both. So, but that's been like, honestly, the stem of a lot of problems, right? The tracking stuff and everything that has shifted, which has made ad costs go up. And so because of that, so many businesses have gone under.

And I looked like, what have I been doing personally inside of ClickFunnels? Number one. Number two, what have I been doing with our highest end students, which is my inner circle and our two CCXers? And you guys probably heard me talking about this and hinting about this, but the reality is we've been shifting our models to this thing that I have so affectionately named the linchpin. And really the goal of linchpin is how can we outspend everybody, right? I don't care if ad costs go up tenfold. How can I, how can, even if it goes to tenfold, I still win. And I started talking about this two years ago with inner circle members. And then more so two CCXers at Funnel Hacking Lab, I did a presentation talking about it, but I think for the majority of people, they heard it and then um more so two ccxers funnel hacking lab i did a presentation talking about it but i think for the majority of people they heard it and then they

didn't think much about it um but my fear is that people who do not adopt this linchpin framework if they don't understand it and master it in the next 12 months they're probably gonna be out of business um like that's just the reality of where, um, things are. And I would say, I say the caveat outside of you becoming a master at, um, free advertising, you know, content marketing, which is a big focus of mine moving forward. And it will also be a big focus of Unlocking Live this year. But, um, anyway, the, the, the reality is that the landscape's changed and, you know, Dan Kennedy, I working on a book right now. The working title is Whoever Can Spend the Most Money to Acquire Customer Wins.

And it's about this whole concept, right? Like every media source, like radio, TV, newspapers, like everything when it first starts is super inexpensive. We all make a ton of money and then the advertising costs go up. All of the amateur marketers fall out of the game and just the best are left standing. And in the digital marketing world, that's where we're at right now. Advertising costs are going up. And if we're not

careful only, um, we're not going to last, not going to survive. And so this year's funnel hacking live is going to be about that. And we're going to be going deep on the linchpin framework, um, helping us understand it, but then more importantly, how to master it, how to master all the pieces of it. Um, you know, if you, if you watch what I do, we've been executing on, on it flawlessly over and over and over since Fun Hockey Lab. We did it with the Voolie business. We did it with, um, we used to do a challenge secrets last week. We did it with, um, launch ClickFunnels 2.0. We're doing it in the lady boss business. We're doing it like, um, we're about to do it in, uh, Unfair Advantage, our, our supplement brand. We're about to do it in uh unfair advantage our our supplement brand we're about to do it in um understand not me which is our personality profiling brand we're about to

do it like it's just it's it's perfect it's beautiful it's flawless and it gives you the ability to outspend everybody so i'm excited because if you've heard me talk about it or dabble talking about lynchpin like um and some people think oh cool that's a new marketing strategy from russell's like no no it's not a new marketing strategy. And I joke about this with Inner Circle. I'm like, if you've seen The Mandalorian, he puts the helmet on. He's like, this is the way. I tell him, this is the way.

If you guys are going to survive the next two or three years of digital marketing, this is the way. It's mastering the linchpin because it makes your funnels go deeper. It gives you the ability to outspend everybody. It's number one. And then number two, um, it, uh, um, the number two is like, you have to become a master of organic marketing. Like those are the two things. Yeah.

Keep doing paid marketing. The linchpin gives you the ability to actually pay for those ads and then you have to master organic. And so FHL is going to be a lot about that. So a lot of speakers you will see will be curated around people doing the linchpin or doing parts of the linchpin so you can understand, learn, master, and be able to execute on those, which is going to be so much fun. I'm so excited.

So that's a big part of it. Also a big re-emphasis and focus on email newsletters and building a list and those kinds of things. If you've read the Traffic Seekers book, chapter number one, I lead with, there's a storm coming, right? That's literally chapter number one. And so there's a storm coming, right? Like that's literally chapter number one. Um, and so there's a storm coming. And, um, and if you read the book, the whole goal of traffic seekers book was getting everybody to start owning their own traffic, like, like changing it from traffic, you control and traffic that you earn to turning into

traffic that you own, um, as quick as possible so that you can survive the, the upcoming, you know, things that will be coming down the pipe. So anyway, I'm excited for all that stuff. I'm excited for Funnel Hacking Live. If you're not, you have to be there. Do not miss it. It's going to be the most powerful, most important thing you guys could possibly do in your business. I think there's going to be a lot of people who don't show up to it,

who will be out of business by the time Funnel Hacking Live 10 comes around. And I got some big plans for 10. But anyway that's the story for another day uh this is all about fhl9 and um again this will be the first time where in the past it was kind of like here's a smorgasbord of really cool marketing ideas and strategies here's some funnel types you can use and execute on it's kind of just like a you know come come to fhl and pick one or two ideas and use that this one's going to be much more like if I was going to be selling this as a $25,000 a weekend, this is what I'd be executing on. And that's the difference. This one will be,

is a lot more heavily curated to give you a very specific result. It's also one where it's like, don't spend time in the hallways. You know, like this year's FHL is going to be, you know, one where it's like everything, like presentation and presentation builds on each other. And so anyway, there's some of the hints and the teases. So again, if you don't have your tickets yet, go to funnelhackinglive.com. Hopefully there, by the time you're listening to this, the page will be live.

You'll see all the speakers. If not, just go watch the intro video. It's called an after movie. It's the video from last year's Funnel Hacking Live. So you can go watch that and get excited. But I'll give you guys a couple of reveals, okay? So a couple of things to video from last year's Funnel Hockey Live. So you can go watch that and get excited. But I'll give you guys a couple of reveals, okay? So a couple of things to note about this year's Funnel Hockey Live. We have announced our major keynote, and that is Jocko.

So if you've read the book Extreme Ownership, Jocko's coming to speak. And I'm excited. The one negative side about Jocko coming and speaking is his contract. I'm not allowed to record the presentation. So the only way to hear Jocko speak is to be live at FHL. Even if we do replays, we can't show his presentation. And I've had a couple other speakers like Tony Robbins won't allow us to do that. Marcus Limones is the same thing. So it's kind of a bummer. But you know, it's another reason for you, you have to be there in the room. And I'm excited because he's speaking on day number one, which typically are big keynotes

on the last day. But he's coming on day number one, so I want to set the tone initially for people understanding extreme ownership and a bunch of last day, but he's coming on day number one. So I want to set the tone initially for people understanding extreme ownership, um, and a bunch of other really cool things he's going to be bringing to the table, but that's the key number one. Um, and then he doesn't want the other big, like, so instead of having a big keynote at the end, I thought, what if we celebrate again? And one year we did this, we had Lindsay Sterling come and did a concert and it was special. It was magical.

Like it was, it was awesome. And so this year I'm like, what if we did that again? Like I want to leave for like, you know, like celebrating, having a party, having something really, really cool. And so I spent a lot of time talking about that and trying to figure out what would be the best thing we could give our people. And one of my friends, Brian Underwood, he's the founder of prove it. Um, I was talking to him about his events. He's like, dude, he's like, I have something that would, that would change your community forever. Like, what's's like dude he's like i have something that would that would change your community forever like what's that he's like have you ever heard of the singer andy grammer i'm like oh yeah of course i have he's one of the things um honey i'm good right that song and a whole bunch of other ones and i remember seeing him on dancing

stars back in the day i'm like yeah i know him and he's like do you like his music my gas music's great he's like he's like do you know like do you understand his music i'm like apparently not because you're going deep on this thing he's like dude if you listen to the words he's like all these songs are very much like they're like and you wrote these songs based on like personal development and motivated and like it was they're not just like songs are written and he's like we've had andy uh two or three times at our event he's like he'll sing but then he breaks down the songs and why he wrote them and what they are and how they're like meaningful and he's like he's like what will happen is like if you had andy come and perform at your event he's like not only will be

like an amazing experience like andy's one of the greatest performers ever he's like but um like his music will become the soundtrack for your entire movement for your entire community he's like when they understand the songs and how they work he's like they listen to him while they're building funnels listen to why they're planning their events like like it'll change them when they understand what the music actually is and how and why it's important and all this kind of stuff and so of course i'm like freaking out so you know i'm like calling andy grammar and trying to like book this thing and they're like a legit you know he's a legit like famous singer and band and all sorts of stuff and so it was not cheap it was not hard it was not easy it was not inexpensive um

but we got andy grammar coming doing a private concert for you guys the last day at FHL to end in celebration and hopefully to give you the soundtrack for the next 12 months of your life as you were building funnels, as you're going through the fight and the struggle and everything. And I'm really excited for that. I'm pumped. In fact, I told my kids, my kids, they only knew that one song. So I played that song for them.

They got all excited. I'm like, he's going to be at FHL and you're going to meet him. And so they're all like, so at our house right now, it's like an Andy Grammer soundtrack 24-7 playing in all the Alexas everywhere. In fact, here, turn your volume up. I'm going to yell, Alexa, play songs by Andy Grammer. Okay, now all your Alexas will be playing Andy Grammer soundtrack for the next four or five months to FHL comes around. So anyway, be prepared, listen to the songs. And they said, it's going to be, it's going to be really, really cool and special.

So, all right, there's the hints. I give you the beginning and the end of the funnel hacking live, but all this stuff in the middle, all the magic in the middle, I'm revealing tomorrow live on a webinar. I'm going to be going through it all with everybody. And so I don't even know where to register for that, but I'm sure if you go to funnelhackinglive.com, there'll be a link to it or something. And then you'll be able to see all the speakers and why they're there and who they're there and all that kind of stuff. So that's the game plan, you guys. Hope that I can see you at this year's Funnel Hacking Live. I promise you it will not disappoint. We're going to build out the framework you guys need to be successful. There's a storm coming and Funnel Hacking Live nine is going to prepare you for the storm and give you the ability to outspend all

your competitors no matter how much the ad costs go and you will be one of the few standing uh when the storm passes and those who stand on the storm pass the ones who win it's kind of like um you remember forrest gump where um you know all the boats go out there and they're all out there fighting and going through all this stuff you know and then um everyone else brings the boats go out there, and they're all out there fighting and going through all this stuff, and then everyone else brings the boats in during the storm, and Forrest Gump and Lieutenant Dance stay out there in the storm, and they're going crazy,

and when everything dries up, all their boats destroy, and theirs is the only one left standing, and they end up getting all the shrimp, and they start Bubblegum Shrimp Factory, and they become billionaires, and that's what I'm talking about. The storm's coming,

and those who are at Funlocking Live will be the ones who survive it. So that said, I appreciate you all. Thanks for hanging out. And I will see you guys all soon. Bye, everybody.