Marketing Secrets with Russell Brunson - (MS) Applying "The War of Art" to Overcome Resistance

Episode Date: September 15, 2023

We've shut it all down! It's 2 weeks before Funnel Hacking LIVE and that means I'm preparing presentations for 2 weeks straight and nothing else. Other teams work on what they need to, but my focus is to finish 11 new presentations for this Funnel Hacking LIVE and a lot of the inspiration for this year's focus is coming from a book called "The War of Art" by Steven Pressfield. My first introductory presentation is the one I'm most proud of because it sets the tone for the event and the attendees beliefs and who they're trying to become. This is how I'm fighting resistance to prepare for the greatest Funnel Hacking LIVE ever! Grab your ticket at https://www.funnelhackinglive.com/ Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50%

of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. Hey, good morning, everybody. This is Russell. Welcome back to Marketing Secrets Podcast. We're going old school in the car right now, so we can call this the Marketing Your Car Podcast. For those of you who don't know, that's the first three or four hundred episodes was the Marketing Your Car Podcast before we transitioned to the Marketing Seekers Podcast. But I'm heading into the office, dropped off Aiden at school, and I am like a week and a half, oh, it makes me sick to even say that out loud, a week and a half away from Funnel

Hacking Live as I'm recording this. Um, and, uh, for me, it's like, my life's always chaotic. Like I'm doing a lot. There's always lots of happening. You know, like it's funny. I get, I feel like I do more in a day than most people do in a month. Um, and it's fun. I love it. I love just the stuff and the activities and the projects and the adventures and all this stuff. And then time with my wife and my kids and, you know, anyway, so it's fun. But I always know that two weeks prior to FHL, everything shuts down other than family time. But, um, everything, every other business, everyone knows like Russell's no longer available. He's not in meetings. He's not doing anything else because I spent two weeks just getting all my presentations

and my slides done. It takes about that long, um, for Fun Hacking Live. So, uh, Monday I started like day number one and it was fun because I was thinking and writing and figuring things out and mapping them out and everything. And no slides got done, but I'm like, it's okay. Like I'm, I'm thinking, you know, and I actually really enjoyed that. I had fun just thinking for a whole day. And yes, it was like, okay, today I'm gonna start it's okay. Like I'm, I'm thinking, you know, and I actually really enjoyed that. I had fun just thinking for a whole day and yes, it was like, okay, today I'm gonna start on my slide. Then I spent most of the day trying to do that. And then, um, this thing hit me and you may

have heard this before. In fact, I'm going to talk about it at Funnel Hacking Live this year. I'm excited. Uh, the thing that hit me is called the resistance. Okay. Have you heard of this before? I was reading Steve Presserfielderfield's um book called the war of art not the art of war there's two books similar titles this is the war of art he talks about all creatives you know and you're you're an entrepreneur an author an artist whatever we're creating whatever every time you start to you know try to do your thing resistance hits you and resistance is that thing when you are in bed in the morning, you wake up and you don't want to, you don't want to get out of bed, right? It's the, it's the, it's the, I don't want to work out. I don't want to write it. You'll sit down, sitting down to go

like actually write something or work on your slides or do your presentation or go to the gym or whatever it is. Right. And the resistance, like something like, obviously I've always felt it, but I never had like a word for it. Uh, and I read that book and the whole things about the resistance had overcome the resistance. And, um, and I could just became a tangible phrase for me. I'm like, Oh, I love that. Like the resistance. And so right now I'm in the middle of the resistance I'm day number three today. And I still have not done a single slide. That's not true. I, um, I have a guy named Leon on my team who does all of our slide design. So I think I have 11 different presentations. He's been designing them all. Yesterday I was able to get the title slide for each one. So I know the title for each one at least, which helps direct the ship

knowing where I'm going. Right. Um, and then I kind of, I outlined out most of them. So I have that in place. Um, other than my number one presentation, my, my intro, like it's the one I spend the most time on when I'm most proud of the most nervous for like all those kinds of things. That one, I don't have an outline. Well, I kind of have an outline. Um, but like it's the one that's, I thought about the most, but like it's the one I've taught the least. It's not, it's not just a marketing thing. Like most of the marketing ones are easy for me. So I'm like, Oh, I've thought about this a million times. I've talked about a million times. Like, I know the things that are interesting and intriguing and exciting. And you know,

those ones are easy. But the first one is my one where it's like, I'm setting the tone for the event and for their belief and for who they are and who they're trying to become. And like, that's the one that, that I'm most nervous and excited for. So, um, anyway, uh, I just wanted to jump on here because I'm driving the office and about to get to work and I can feel the resistance. I can feel it. Like, like go back to bed. You're tired. You're not that, you know, whatever it might be. In fact, yesterday, let me tell you how, how bad the resistance got to me. I was preparing, I was studying, which was fun. Um, and then, uh, and then, um, I was like, well, I'm going to listen to a book that talks about things. So I put on like four X speed. I started listening to it. And luckily the, the, the guy who's the, um,

the author of the book, he's, he, uh, is really slow, slow speaker. So three X speed is like listening to me on one X, right. So I'm listening it and then um i'm sitting there for a while just sitting there listening to it in one of my offices and i'm like i'm gonna go walk around so i got outside started walking and i was like this is fun i'm walking i'm walking so i was walking doing stuff and i was walking listening to this i was like you know what my main office like my desk is a mess and i feel crammed in there it's been like i haven't rearranged my office my office forever. And it's like, I feel like I can't get anything done. And so then I was like, I'm going to, well, I'm listening to this and go rearrange my office.

And so, uh, have you read that book? If you give a mouse a cookie, that's what it started like. So then the office and first I was just cleaning stuff off my desk to like make it more room. And I was like, Oh, like the stuff underneath my desk is in the wrong, you know, that takes my leg room and it's hard to focus cause it's so tight in there. And then if I was to pull my desk out and move it, I could do this and this. And then like, and then next thing I have my whole teams in there helping with the desk out and then I'm packing up boxes and then like I'm ripping stuff out of my drawers and throwing everything away. And I'm like, like two hours into reorganizing and cleaning my office

and you know, take it. I was listening to my audio book at the time, which is my study for, you know, for the presentations. And so like, so there's that piece of it. I was progressively moving forward, but I definitely 100% was like, the resistance was hitting me from every direction. Like, oh, Russell, you should go on a walk. Like, I never go on walks. Like, well, that seems like more fun right now than working.

Okay, I'm going to go on a walk. Hey, Russell, you should rearrange your office. Like I hate rearranging my office. I hate decorating. I hate design. I hate throwing stuff away. I hate all those things. But like, despite the fact that I hate those things more than all, and if you know, if you've never been around me, like, like I'm a, I'm a, I'm a typical creative, right? You go to my office and it's a nightmare. It's a wreck. It's like a hurricane all the time. I know where everything's at. It's just like, you know, I've got a big office. There's just a lot of stuff. It's just like overwhelming. And I hate cleaning up. I hate organizing, you know, all kinds of stuff yet to like, to fight myself from actually doing the

presentation, my brain's looking for every possible outlet. And so it was more willing and more okay with, um, rearranging and cleaning my office than sit down and actually create a slide. Like that's the resistance. That's the thing that we come up against. And so I just wanted to share that with you because right now as I'm moving towards an imminent deadline, which I'm excited for, but also, you know, there's nerves and anxiety and all the things. My brain's doing everything in its power to slow me down and to like keep me from doing stuff. So, you know, there's nerves, anxiety and all the things, um, my brains, everything has power to slow me down and to like keep me from, from doing stuff. And I'm sure a lot of you guys feel like this, right?

The resistance hits you, you know, for yourself, like I, you've probably got your, your goal, right? Like, okay, I need to launch my email newsletter. Okay. I need to, um, do step number two. Okay. You know, whatever the thing is you got to do. Um, you know, I got to do Facebook lives every day or Instagram lives, or I'm going to go post everything on social, or I'm going to go to my podcast every day or whatever, whatever your

thing is. Right. Um, you got those things in place and they, uh, they, they, they, the resistance slips in there and it's just like, no, don't do it. Do this instead. Like it's going to be hard. You're going to be tired. Uh, one of the quotes he had in the book was like, uh, don't do it. Do this instead. Like it's going to be hard. You're going to be tired. One of the quotes he had in the book was like, uh, he said that any author knows that, that, um, the sitting down and writing your book is not the hard part. It's the sitting down. That's the hard part. Like just doing the work, like being willing to start, like that's the hardest part. Right. And so, um, anyway, it's a really good book. If you haven't, it's like a two hour audio book. Like it's a short read. You can get the whole thing done really quickly. Um, the guy who wrote it, he's the same guy who wrote the book bagger Vance, which became a movie that Will Smith

played in. Um, and that was, I think of all the art, he created the one that's the most famous, the most well-known. He's written tons of books. In fact, I recently bought every one of his books. He's got a whole bunch of, um, books on writing and, and that they're amazing. He's got some books on, um, you know, his, his more like story-based books that he's written, uh, which are rich. Yeah. I've only, I've seen the movie backer banks. I haven't actually read it, but, um, so about all those as well. And then he wrote a bunch of books just on his beliefs and stuff, which is, which is exciting, especially since I just got back from Jerusalem. So he's a Jew. And so one of his books was about being Jewish. And I'm actually really excited to read it. Uh, now that I got back from Jerusalem

and I like have a newfound deep love and appreciation for my Jewish friends and brothers. And, um, anyway, I just, I'm fascinated by, by everything related to that. Um, anyway, if you have any, sorry, this is like tangents is, this is a resistance trying to get me to not go in the office and get my project started today. So the resistance is, is, is having me podcast instead of all the things. Anyway. Um, when you go to Jerusalem, it's so fascinating if you, if you really go deep into the culture and like try to understand it, Like you see the Christian culture,

you see the Muslim culture, you see the Jewish culture all like in this one area. Um, man, it's just beautiful. So cool. So exciting. Um, anyway, so I'm like, I have this newfound interest in love and appreciation for, um, all religions, but specifically those two, like really understanding, really understanding the Muslims and what they believe and where they came from and how, like how they fit into the whole grand scheme of things. And then also the Jewish people and how they fit into things. And, um, you know, from the Mormon side, we're, um, we're obviously Christian and we have

our beliefs and we have like, if you go back in time to the old Testament, like the, the, the 12 tribes and like where we, we understand like how we fit in there. And you see from that, like, oh, this is, you know, Judah, this is where the Jews came from. And this is where, you know, after, after the, you know, after Abraham and Isaac, and then the, the, the 12 sons, like you can see like where it fits in history and chronology. And then for me, it's like, no, where does, where did the Muslims come from based on this and going back in time and figuring out like, oh, they came from this branch and like, um, from Ishmael versus, versus, uh, you know, it's just, it was fascinating. So that's maybe a podcast for, maybe it's a different podcast.

It's probably not a marketing secrets podcast, but, um, I want to, I want to dive a lot deeper and understand that. So anyway, things I'm passionate about, things I'm, things I'm enjoying, hopefully, um, hopefully you guys find the stuff that you're passionate about, that you're obsessed with and, and really enjoy learning and studying and figuring those things out. It gives meaning to life. It gives, it gives excitement, gives color to life. You know, when you start connecting the dots and understanding all this stuff fits together. So anyway, long story short, the resistance is real. I'm feeling right now. I'm sure you're feeling it. If you're not feeling it, that's good. Start, you know,

if you're not feeling it, start running good. Start, you know, if you're not feeling it, start running. And then as you are pursuing something worthwhile, it'll sneak up. It'll show up. It'll be there mocking you and teasing you and holding you back and everything. It's power to keep you from, from achieving what you're trying to achieve. But success comes in the, in the, I think the recognition of it, like, oh, there's resistance. I can feel it. I'm going to blast through this. But before I had a phrase or name for it, it was just like, oh, I don't, there's resistance. I can feel it. I'm going to

blast through this. But before I had a phrase or name for it, it was just like, Oh, I don't want to do this. I don't want to do this. Now it's like, Oh, the resistance is coming. Here it is. Okay. I can win. I can beat it. So, uh, giving it a tangible, like name and a concept and a, like a thing for me, um, has made it easier in my head to, to attack and to beat. So hopefully I can give that tool to you guys as well. The resistance is there. It's fighting you. It's keeping you from your art, from your thing you've been called to do. Um, but understand it is what it is. You can break through it. And, um, there you go. War of art, Steven Pressfield. Um, all right. That said, the resistance is not going to win I'm going in

to go and create hopefully it'll be at Funnel Hacking Live so you can see what the creations were by the time this goes live I think this goes live on Friday

and I think that ticket sales close on Sunday so if you're hearing this this is probably your last shot to get tickets so FunnelHackingLive.com

go get your tickets we're less than two weeks away but how many years to be like about a week away which is crazy so alright appreciate you guys all can't wait to serve you at Funnel Hacking Live this year and we'll talk to y'all soon bye everybody we're less than two weeks away but have you just be like about a week away which is crazy so

i appreciate you guys all can't wait to serve you fun hiking live this year and i will talk to you soon bye everybody