Marketing Secrets with Russell Brunson - (MS) Behind the Scenes of CF 2.0 and "Your First Funnel" Launch...

Episode Date: January 27, 2023

In this episode I break down everything that happened during the 2.0 launch..!!! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Okay, today we're going to talk about your first funnel challenge, which was the relaunch of ClickFunnels 2.0. So I'm going to walk you guys behind the scenes of what it is, how it worked, why we did it this way, and some of the results of when we launched ClickFunnels 2.0. You're listening to Marketing Secrets with your

host, Russell Brunson. Okay, so I want to talk about this launch. This is one that obviously I thought about a lot for a long, long time, right? Like we had been working on ClickFunnels 2.0 for two years. It's like, how do we bring this into the world, right? Now, the obvious answer is we need to use a funnel because we know that, right? But which one, right? A funnel is like a tool.

There's so many of them, right? And we're good at all the tools. Like I'm really good at webinars. I're really good at product launch. We're really good at challenges. Really good at book funnels. Really good at, you know, like whatever it is, like we could do them all, but it's like, what's the tool that's going to be most useful for, um, for us to, to launch 2.0. So that was the question, right? And there's so many different things, so many different variables that go into this, right? Not only like, were we trying to launch a funnel to launch 2.0, it's like, we're still trying to build 2.0, which, you know, we're still,

you know, we're eight years into 1.0 and you're still fixing things and tweaking things and stuff. And so 2.0 is like this massive undertaking, which is, you know, the software is 10X what ClickFunnels 1.0 is, right? Like in 2.0, it's like, you scroll down, you find the funnels tab. It's like, oh, here's funnels. And that's the one thing that it does, which is all ClickFunnels 1.0, but 2.0 does everything else. It does websites and shopping carts and stores and blogs and a billion other things, right? Like I can't think off the top of my head, like it does all different things, right?

And so we're trying to get all these things done as quick as we can to be able to launch. But as we're launching it, like if you've launched anything, and this is true with like info products, but even more so software, is like as you get closer and closer to launch date, there's things like this isn't gonna be done this isn't gonna be done so you have to make these these decisions like we're not gonna do this we're not

gonna do this like whatever those things might be right and so just knowing as we're going through this there's these two things we're juggling it's just like we have this product we'll be working on for the next two decades of our life that you know it's always gonna be work in progress but you know at some point it needs to go live at some point we have to launch it and. And like, when is that and how do we get it where it's good enough that people can start coming in? And then, you know, it's also the same thing as like when you test something yourself a million different times, as soon as you get, you know, and I'll show you the stats and numbers, but you know, 16,932 people to sign up in a week for it. They're going to find a lot more bugs that we couldn't find on our own. Right. And so it's like, and then how do you handle that?

And so there's a lot behind this. And so I want to tell you guys, it's kind of lift the curtain and share everything because it was, it was a fun process. It was stressful. It was anxiety. It was amazing. It was all the things. And so hopefully you guys will enjoy this episode as we kind of dive into them. So it all started with realizing the type of funnel we wanted to use for the launch 2.0 was a challenge funnel, right? Obviously last year's funnel hacking live, Pedro came and spoke about challenge funnels, which was amazing. And then so many of Pedro's students,

you know, are in our coaching programs now because they use challenge funnels, they blew up their business and then they're like looking for what's the next step, right? So they want to learn other funnels and other stuff. And so in fact, one of them joined our Atlas group, which is a $250,000 a year group to be in. And they basically launched a challenge funnel and then did it like, I can't remember, 18 times.

And yeah, they were making insane amounts of money, Macatago income claims, but enough that they were able to pay to be in the $250,000 group. And so I keep seeing like these people killing with challenges. We've done a couple little challenges, never one that was like really big scale before. A couple months prior to our launch, Dean Graciosi and Tony Robbins did their big challenge. And so we participated in that. We were one of the top five affiliates, again, like I think every year they've ever done it for a lot of reasons.

One, you know, you make good money. Number two, you get to go hang out with Tony Robbins, either in Fiji or Florida or there's a lot. And you know, and I love Tony. I love Dean and just want to help support them. But also I wanted to be able to see at a deep level behind the scenes of what they did and why they did it so I can understand it because I knew that we were going

to use a similar model to launch ClickFunnels 2.0. And so that was the decision which we're going to do. We're going to do a challenge funnel. So the next question is like, what's the hook going to be? And this one, this was a painful one for me because it shifted a lot. Initially, we're like, what's the big premise of ClickFunnels? The fact that you can bootstrap a company, you don't need VC money and things like that, right? Like this year FunnelHack and I, we did the Bootstrapped Entrepreneur of the Year Award. I bought bootstrap.com and writing a book called Bootstrap

to tell a ClickFunnels story. I just knew that was the hook, like bootstrap, that's gonna be the hook that we're gonna use, right? And as we start talking about though, we realized that most small entrepreneurs, like new entrepreneurs coming into the world, they don't really relate to bootstrapping the way that traditional people are, right? Like someone who reads one of my books and they're like, I gotta go raise venture

capital money, right? Like that's not what they look at bootstrapping is. And I was like, well, what do they, if you think about bootstrapping, what is it that a small entrepreneur coming into our world think about? I was like, well, the thing they think about is Shark Tank, right? That's closer to what they think. Like, oh, if I get a good idea, I go on Shark Tank and pitch and get some money to fund this business, right? Like that's probably a closer analogy than like, I'm going to go to San Francisco. We're going to pitch the top five VC firms in the world and try to get cash, right? That happens, but it's so foreign from like the world that we serve as a whole. And so I was like, hey, bootstrapping, but like the Shark Tank angle is the most interesting. Now, most of the sharks actually use ClickFunnels

for some of their businesses. And so we have good relationships with a bunch of them, but there's one specifically who is like probably one of the biggest proponents of ClickFunnels and that's Damon John. And I've talked to, it's funny, me and Damon have spoken at different events. In fact, at 10X in Vegas,

where we set the world record for the most sales ever from stage, I spoke and then I sat in the, out in the, um, on the hallway taking pictures of the people for like three hours afterwards. And I feel bad because Damon spoke right afterwards. And like most of the people were in the, in the hallway, like getting pictures with me cause they bought our packet and missed his presentation. But we both spoke there, but we didn't see each other. And we spoke somewhere else. We didn't like, we've, we've crossed paths, but we never actually met. And so, um, but we talked on social a couple

of times. And so I thought, man, he'd be a really cool person to have. And one of the guys on his team told us, they said like, when we do shark tank deals, if the product we're buying, if it makes sense to do with, um, uh, in ClickFunnels, we, we built in ClickFunnels and launched over there. And, um, and so I thought of this really funny hook. I was like, what if the hook was basically that like this, the shark, right? Damon John, who's, you know, he's like the vision of like what bootstrapping looks like to all small entrepreneurs. Like I'm gonna come to a shark.

He's gonna give me money. We're gonna launch this company together, right? And what if Damon, you came to Damon like, hey, will you fund my company? You know, like will you invest in my company? And Damon's like, we got two options. Number one, like I can invest in your company, but I'm just gonna go open a ClickFunnels account

and launch it and take half your company. Or you could just open a ClickFunnels account and launch it yourself, right? And so I was kind of premised my I messaged him. I'm like, Hey, I had this idea for a hook. That'd be kind of funny. Would you be interested in doing this or just kind of out of bounds? Like, you know, I was, it was like kind of embarrassing. I was nervous just to ask him anyway, but I asked him, um, I kind of pitched him on the hook and he wrote back. He's like, actually, that's pretty cool. Uh, hit my, hit my, my manager and let's figure it out. So I was like, Oh my gosh, he's cool with it. Like, ah, this is so cool. And so that began. And so initially it was

going to be called the bootstrap challenge. And we were talking about a bootstrapping company, but you bootstrap it instead of bootstrapping with the shark, you bootstrap with the funnel. And that was kind of the whole initial hook. Right. And so we started moving forward towards that. We wrote scripts towards that. We had Damon on calls and we mapped out what it was going to do and what the scripts are going to be and how, you know, and he was bought off on everything. The point was like scripts were locked, everything was good. And then we're supposed to go film, fly down and film all the videos with him. And then fast forward to my mastermind.

So I'm with my category Kings, uh, which is one of the groups, my inner circle, we're at Pirate's Cove. So we guys know, uh, Barry Baumgartner. She's the one who runs, uh, Fun Hacking Live, runs our virtual, virtual runs our events she runs events for most people for tony robbins for everybody right and she was kind of behind the scenes running tony dean's launch and one thing she said was interesting as we were talking day number one of pirates cove she was like before tony dean launched i think they tested like 10 different titles through ads and she said um the titles that out converted were the titles that rank in action so if you look at Tony's, it's like, uh, what are some examples? He's like, own your future

challenge. Like it's, it's like a, an action where like you're going to own your future, right. Or yeah, whatever they are. Right. If you notice any Dean's or Tony's are always based on something like that. And it's the tested a bunch. And that was what worked the best was something like own your future. And so I was looking at ours, ours is the bootstrapped bootstrap challenge, which is like a, like more like a noun, right? It's like, oh, it's just the thing. And I was like, we have to, we have to come with a different name. And I couldn't think what it was. And I sat there for three years, parts code stressing out about this. Cause I knew like, if I make this change, everyone's going to kill me. Especially Dan who's sitting right there.

Cause he's like, I wrote the scripts. We got everything locked. Like I have a plan. Like, I was like, but we have to change it. it and it was also confusing because we're going from the bootstrap challenge then that the um the MIFGI on the thank you page uh was your first funnel kit right which gets people access click funnels and whole kit I was like there's this weird disconnect of like bootstrap and then your first funnel challenge like click funnels to put like these weird branding things I was just like ah I was stressing out about it and towards the end that week I was, I think for this to work, we have to change it to, and my thought was like, it's almost so simple. It's like your first funnel challenge, right? Own your future challenge.

Your first funnel challenge, like it's action. It's something that we're working towards, right? Bootstrapping out working towards is just a thing versus your first funnel and something you're working towards. I'm going to get my first funnel done, right? And then what's cool is like, then I was like, the MIFGI is your first funnel challenge box. And so it's like, there's congruency between the landing page message and hook story offer, and then the thank you page hook story offer. And so I kind of called Audible.

Somebody wanted to kill me, but we did it. And we made that shift. And then we went back to Dave and John, like, hey, we're still doing bootstrap, but we're kind of, bootstrap's like a secondary message. Like your first funnel challenge, like you can bootstrap. It became like, it's still the same message, but kind of like we had to like shift it a little bit to make it fit into this new kind of framework that we were doing. On top of that, we'd also asked all the speakers, a lot of speakers to speak based on this whole bootstrap thing.

So I had to go back to all the speakers like, hey, everything talked about, we're shifting it all. And the days you're supposed to be speaking, you're moving. And some speakers are like, what you were going to say no longer fits. I'm so sorry, but we're going to have to pull you out. And it was just kind of a, oh, it was a lot of stress and anxiety, but I was like, I feel like this is like the thing that we have to do to actually be, for this to be successful. That's what we have to do. The shifts we have to make. And so that's kind of what happened. And so we made those decisions and it was off the races. Like we got back from Pirates Cove and then it was like a week later,

we're jumping in a plane. We're flying to LA to go film with Damon John, which by the way, I'm introverted and shy and awkward. And I was so scared to meet him. And he is like, I mean, come on, like he's Damon John. He's way cooler than me or you combined. Like he is one of the coolest people all time. Right. It's like, we get to like the, we ran like one of those big sound stage warehouses with green screens and white screens and all sorts of stuff with all these scripts and teleprompters and all this stuff. And I'm nervous anyway. And I get there before he got there. It's like I'm seeing things, everything.

And we're just waiting for him to show up. We're waiting. We're waiting. And all of a sudden, I'm like, all right, Damon's in the building. I'm like, oh, man. And so first time I've ever been in person. So I went over there. And it was just like, I don't know.

I'm always awkward, especially first time meeting people. And anyway, I was true to form, very awkward. but we met and he's like, so what are we doing today? I'm like, well, you've seen the scripts, right? Like we're doing that. He's like, oh yeah, whatever. And he was just, he was really cool. He was fun to work with.

And he was, you can tell he does stuff like this often. Cause it wasn't like he didn't have scripts memorized, but he's like, I'm, it's a teleprompter. I'm gonna do it. And so we got out there, got him all dressed up, went out there and a whole bunch of the first ones are just him to camera. Right? So we had lines and scripts and he's reading him and doing these things. It was just kind of fun watching him. And, uh, but in the back of the mind, I was stressing out sitting back. So I was like, I know that me and him have a whole bunch of ads we're filming together. And some of the ads, I don't know if we'd gotten them completely approved through him. And I was like, what if he

doesn't, what if he doesn't want to say him? Dan had written these scripts somewhere like so funny, but it's just like, also like, you know, he's making fun of himself in these things. And we're like, is he going to be okay with that? Is he going to, you know? And so he filmed all the ones he did first. And then it was like, can now me and him have to go out there. And the other thing that stressed me out, it's like Damon John is like, he's Damon John.

He's like the founder of FUBU, like one of the best dressed, best dressed people in the world. Like I'm a t-shirt and jeans guy who dresses once a year for Funnel Hacking Live. And so I'm like, I have to dress to match him or to like kind of be like, I don't want to look like. So I'm trying to like dress where I'm not in a suit and tie, but I'm like the cool like internet nerd version of that. And like, it was so stressful.

We were shopping and buying all sorts of stuff. And anyway, so got all dressed up and then it was me and him on, on camera together and we're doing them. And the first, like, anyway, it was, it was really hard for me. I really struggled through that because I'm trying to like deliver a line, but then he's sitting right next to me. And it's like, anyway, it was, it was hard, but we did it and we kept going back and forth. And eventually we got all the lines in all the scripts done. And there was like this one that like, Hey, we have another script we wrote. Just want to see if you're okay with it. So they put possibly teleprompter. David's reading. He's like, he's like, Oh, seriously, you guys are going to like, all right, whatever,

let's do it. And we're like, Oh, and like, anyway, we're so excited, but I was like, so stressed. Like he's going to hate me when this is all over. So we filmed that one as well. And, uh, and from that, we've got all these amazing ads for the registration page, for the ads, the retargeting ads, right? All the stuff around this challenge with Damon by himself, with me and Damon together. Um, some of the ads are hilarious if you haven't seen them. In fact, let's queue up one or two of the funny ads with, um, me and Damon. Cause the whole joke was just like, you know, they can invest in, they give my to you or they can build a funnel. And so he played along and had so much fun. So here's a couple of the ads to show you guys the fun we had with this.

Funnels, are they a website? Oh, are they a strategy? A utensil? A delicious deep fried piece of cake? Or is it a software that can change your life and business forever? Let's talk about it. Hello, Damon, the People Shark.

My name's Russell Brunson, and I'm here today seeking no money, really, but I'd love for you to be in a commercial. Commercial for what? For the Your First Funnel Challenge. It's a free five-day challenge teaching people how to launch a business without needing investors like banks or family members or... Me? So, you in? family members or me so you want you let me invest no five percent nope six percent that's my final offer no oh you want to play possum on me how about eight percent what take one marker

sign up for the first funnel way challenge today and learn how to launch your business without any investors you're supposed to go down equity not up whatever nine percent listen you want to learn how to build a business without my money or the banks or your parents i'm talking about anyone's money how about with no money whatsoever no all right keep scrolling bye all right those ads are pretty great right we had so much fun and then the end of it is basically No? All right. Keep scrolling. Bye. All right. Those ads are pretty great, right? We had so much fun. And then the end of it is basically we wanted Damon to present at the challenge.

But again, with timing and stuff, it was just difficult. So we decided to film his session of the challenge as an interview while we were there. So we set up some couches, got all the lights perfect. And then I had a chance to actually interview him there at the end of that crazy day. And the whole thing was, it was just one of those things where it's like your nerves are high anxiety, stressful. You're moving a million miles a minute. You're having a lot of fun. You're being like someone you looked up to for your whole life. And like just all the things, all the anxiety by the time it was done, I was just wrecked.

I was so tired. Just like, and as fast as it all started, it was gone and he took off and he was onto the next Damon John thing. Who knows what he was doing? And that was kind of the end of it. And it was, started, it was gone. And he took off and he was on to the next Damon John thing. Who knows what he was doing? And that was kind of the end of it. And it was amazing. So that was the filming session of getting all the stuff for that. And then we had to fast forward back.

And Dan and his team's editing all the videos as fast as they could because we're like a week away from the challenge now for the launching of it. And then we're coordinating with the speakers and like the curriculum. And honestly, like it was tough because even like what I was going to teach kept changing and shifting and changing and shifting. If you've studied Expert Secrets book or the Perfect Webinar, any of the things that, like the way that I teach, right?

The way I structure things, you'll see it in everything I do, right? You see it in the webinars we do, obviously. You see it from Funnel Hacking Live. You see it in our retargeting, our email sequences. Everything follows the same sales process and principle, right?

Like the Perfect Webinar in a nutshell is, there's a big domino, right? There's an origin story about how you discover the big domino. And there's three secrets. Each one is tackling a false belief that's holding back from success. The first is belief about the vehicle that you're trying to get them into the opportunity. Number two is the internal false beliefs and the external false beliefs. And then you transition to the stack in the close. Like there's perfect webinar in a nutshell, right? And again, I can do a three-day event on that or you can read the book or whatever, but that's kind of what it is.

And so if you look at the way the challenge framework looks, people are like, oh, how do you run a challenge? Like it's the same selling structure, right? Day number one is all about introducing the opportunity, the origin story, how you found this opportunity. Day number two is teaching the framework about that, telling the stories that prove that this opportunity is the best opportunity for them. Day number three is the internal false beliefs. Day number four is external false beliefs and the stack and the

close and then your repitch. So it's the same framework just plugged in over five days. And so I knew where I needed to go, but I couldn't figure things out. I knew what the, we knew what the offer was going to be. We knew what the repitch was going to be, but it's like, how do we structure day one, two, and three? Actually I said it on day number one is origin story and secret number one, basically. Day number two is internal, external,

stacking the clothes and repitch. So that's the five days. Anyway, so like it kept shifting and changing and shifting and changing. And even the week before the launch, like I think on Wednesday or Thursday before the training started, like I kept shifting and changing shifting and changing and even the week before the launch i think on wednesday or thursday before the training started like i was shifting it again like moving where the speakers were at i was like luckily for me a lot of speakers come for multiple days so i was able to move them around and didn't have any issues um but when all said and done we

had it mapped out where it's like it was it was perfect right people coming in were helping build the very first funnel get it done and launched in live break the false beliefs around why they couldn do it, give them beliefs why they could do it and how they could be successful and make them a very special offer. And that was kind of the structure of the actual challenge. And so after finally hard coding that in, hard coding the speakers, getting it all done, traffic was going, launches were going, we started getting a lot of leads. And so I'm going to go through just a couple of numbers real quick, just on the front end. So from the promotion, we had 221,101 people registered for the challenge or the promotional thing, which is amazing. Now on the thank you page, if you've been studying the linchpin with me, I taught this at Fun and Hiking Live. I'm teaching a lot. If not, go and Google Russell Brunson's linchpin model. I'm sure there's

a video or training somewhere about it, but the linchpin works on the thank you page. You have a MIFGI offer that pushes people into continuity. So we had 16,932 people who signed up for ClickFunnels 2.0 on the thank you page, which is pretty amazing. And so that's kind of step number one before the event ever happened, right? So 221,101 opt-ins and 16,930 people took the VIP upgrades. And then what happens is then everyone gets in there, day number one happens, and we do the training. And the training went awesome. And then we had two guest speakers who spoke afterwards. And at the end of that, we made a pitch for people who weren't VIP

because basically, hey, if you're a VIP member, first off, you get ClickFunnels trial for 30 days for free. Number two, you're gonna be on these live Zoom calls with speakers. And so we did a pitch right then, right after day number one training. And I think from there,

I can't remember the exact numbers, but it was like another thousand, 2000 people or so went and signed up for VIP and got ClickFunnels trials at the end of day number one because they wanted to be in the VIP training happening afterwards, which was amazing. And so the VIP training is just people who upgraded. So we did VIP training the day number two. And the biggest, the biggest headache

we had was honestly, is having almost 17,000 people join ClickFunnels 2.0 in one day, you know, in a couple of days, and then day number one, giving them all homework assignment and all 17,000 people logging into ClickFunnels and doing that homework. And we had all sorts of issues with the software crash and the templates not working and the themes and like, Oh, I still have nightmares about that night. I went to bed that night, like just in tears. I wanted to cancel the entire event and I cancel everything, like cancel 2.0. Russell's going to run away and just be done. Cause it was just like, it was tough. And in the Facebook group, it turned into this negative thing. Like I logged in and it's crashing. I can't get my, my login and done it. I think I have to think about, and it was just like, it was tough. And in the Facebook group, it turned into this negative thing of like, I'm logged in and it's crashing. I can't get my login.

And it was just like, it was all encompassing. Where at the end, I couldn't sleep that entire night. And the day number two, I woke up, I was sick to my stomach all day. And I decided on day number two, like I needed to reframe this. Because like we're losing the audience. We're losing everybody. Everyone's like upset and frustrated. I'm like, they have a 30-day trial.

They don't need to be upset. It doesn't work for me. They can cancel. Like just give us time. Like we're doing these things, right? Like come in here and like we're building this stuff together, right? Worst case scenario, like it's not costing you anything. It's just, we're trying to get you to do this, right? It's the whole chicken and the egg thing.

Like perfect the software before we give it to them or give it to them while it's being perfected. Like if you wait until it's perfect, it'll never be live, right? We never launched ClickFunnels 1.0 and waited for it to be perfect. It's still not perfect to this day, right? It's like there's this thing. And so by giving to everybody,

we started finding out what mistakes were very, very quickly. And so all night long, I was in the Facebook group, I think for five or six hours, like responding to questions, getting things, sending them to the dev team, and going back and forth and back and forth and back and forth. I didn't sleep that whole night.

Next morning, I was struggling. I got in there. I said, I have to take control of the audience.'ve got 221,000 people and it's just chaos right now. Right. And so if you look at my presentation on day two, if you watch a replay of a whatever day, number two, I started by changing people's attitudes and I, and shifting from like, all this, it's not working to like you guys, like you're not stressed. Like you're worrying about the wrong things. I'm like And like, and I did a big reframe that went really, really well.

And then I did the teaching for day number two. And it was crazy. My two guest speakers day two were Garrett White and Annie Grace. And Annie went first and she gave an amazing presentation, but she also kind of like reshifted people's perception, helping them understand like,

like how big this mission is and what each person individually is called to do. And like, and like focusing on that. And it was amazing. Then Garrett came in as you know, Garrett just yells a lot and he did a good job though. I got him to not drop a single F bomb the entire time,

which was amazing. But he also had people like take accountability. Like, yes, software is being worked on. Things are like, we're fixing bugs as fast as possible, but quit trying to figure out ways to like,

to prove this wrong. Like take ownership. Like this is your life. This is your future. Like get in there and like, just do the things figure out ways to like, to prove this wrong. Like take ownership. Like this is your life. This is your future. Like get in there and like, just do the things that like, you know, if it doesn't work out,

it's okay. Like just keep working on it. It's going to like, we're here for you. Right. And by day number two, it shifted. Like the tone in the Facebook group went positive. Everyone's excited.

Everyone's like, it just, it shifted everything in a powerful, fast thing. And from that point forward, the rest of the event was amazing. Day number three, training went great. Day number four, the sack of the event was amazing. Day number three, training went great.

Day number four, the sack and the clothes, the guest speakers were perfectly, like everything was perfect. Day number five, we did the logical repitch. And then there we had a chance to watch the actual interview with Dame and John. And that was the first five days of the challenge. And what's crazy behind the scenes,

people don't know is that as soon as the challenge got done every single day, we brought in a whole bunch of amazing guest speakers because we were trying to film something that still hasn't launched yet. And it's maybe a story from the other day, but I brought in like Jeff Walker and Todd Brown and Perry Belcher and Dan Henry and all these amazing people. And when the challenge got done, we filmed these videos that I'm teaching their best funnel. And the plan was as soon as the launch was done is to send people these videos, like here's Jeff Walker teaching the product launch funnel. And

then like giving them a share funnel of the product launch funnel, exact same way that Jeff taught it and unlocking it for free for people. And then here's Dan Henry teaching his membership site funnel. And here's Gabe Schillinger teaching his viral challenge model, like teaching each of these different funnel types and giving people the things. And again, as of the recording of this, I'll still haven't gone live, which is killing me, but that was also happening during the challenges.

We have challenges every day happening, that happening. And then I literally had to run to my kids' wrestling practice right after that. It was just so much chaos. And then at the end of the week, we had all the affiliates fly in for things. We had like 40 or 50 affiliates fly in in the office. It was just so much chaos.

And after Friday Challenge was done, we decided to do this bonus live event day, which was kind of crazy, where Jenna Kuchar was going to speak and Grant Cardone was going to speak and Myron Golden and like all these like huge speakers were flying in for this last day. It was almost like having a mini FHL at the end of this thing. It was like the most chaotic, stressful, tiring, emotional rollercoaster week of my entire life. In fact, I still remember like Friday night,

leaving the office like 1130 at night, I'm driving home and I'm messaging to like, make sure Grant's gonna be here in the morning. Like, so I'm messaging Grant's business partner, like, hey, Grant's coming here tomorrow, right? And he's like, yeah. And he's like, Grant doesn't wanna give a presentation, he wants you to interview him.

And I'm like, no, dude, he had like, I was like, no, you understand, like he has to do a presentation. Like we, it just, anyway, it threw a whole wrench. Like, anyway, I won't go through all the emotions, but I was so stressed. I'm like, I thought you had a presentation on a certain topic and now he's coming without a presentation. I'm like, this could go anywhere. I don't know what Grant's going to say. I love Grant, but you have no idea what Grant's going to say. Right. And it's just like so much chaos. And so anyway, next day starts, I kick it off. Jenna comes in and Jenna, I mean, she's amazing. She does her stuff. It's amazing.

Grant comes in the backstage and we're outside before he gets on to ask a couple of questions. And then he's like, Hey, you're gonna interview me. And so I jump on stage and we bring him in, which are interviewing him. And it was crazy. Like I've always liked Grant Cardone. I love Grant Cardone. Like he stepped up and delivered for us in a way that was amazing. His presentation was powerful. It was funny. It was hilarious. He weaved in ClickFunnels.

He said the word ClickFunnels like 4,000 times. He told a story about how when he was on Undercover Billionaire, they give him basically $100. And he's like, I took $100 to put in bank. And the first thing I did is I went and got a ClickFunnels account. I'm like, just all these amazing things he did.

Anyway, it was amazing. And then every other speaker, Myron spoke, like it was, that day was amazing. We did a repitch at the end, sold a whole bunch more people into it. And it was crazy. It was amazing. It was so tiring that night I've been laying in bed. I was like, I cannot believe we did this. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you

are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method,

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just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is

Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment

they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are.

And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all,

but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, workinggenius, two Gs in the middle, workinggenius.com and then use promo code secrets, S-E-C-R-E-T-S, at checkout, you get 25% off. But then go take the test.

Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's gonna give you the most joy, number one. But then number two, it's gonna make sure that you are, with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it will change the working dynamics amongst everybody and help your company to grow. And put in perspective, we had Funnel Hacking Live was like two weeks earlier. So this is kind of, we did Funnel Hacking Live, had a week where we did a two-day linchpin event for my Inner Circle members.

And then we had the launch week the next week. So it was a month of insane chaos. And it was kind of one of the last, well, it wasn't the last, the way Inner Circle, we had four days of Inner Circles the next week. But it was almost the last. But it was the last like big, stressful, huge thing.

Again, total numbers from this whole thing, 210,000 people registered for the challenge. 16,932 people signed up for ClickFunnels trials. We pushed people to a certification offer. We had a big uptake on the certification offer. If you, again, you study the Linchpin model, you know at the end of the challenge, you make an offer for a bulk version of your subscription.

So we sold a six-month account to ClickFunnels 2.0. And here's the stats. After the entire challenge was over, people that bought that offer, we had 3,896 people bought that full price offer, which gave them ClickFunnels. 36 people paid in full to become certified funnel builders. And 436 people paid for the funnel builder certification plan

over payment plan, which is all the offer that happened at the end of the challenge, which is pretty awesome. And it keeps going from there. Now, obviously the desk has settled a little bit. I looked at the stats yesterday to kind of get an update. And of the 16, 17,000 people who joined ClickFunnels 2.0 during that time, obviously there's going to be attrition and cancellations and churn, all those kinds of things. But even right now we have over 10,000 people that came in during that segment, during the challenge who are still active ClickFunnels 2.0 members, which is amazing. It's what we did year number one at ClickFunnels the entire year. We were able to do that in a week,

which is a cool way to kind of kick off the ClickFunnels 2.0. And we have so many updates. Over this year, I'm going to share updates on all the things we're doing because I know a lot of you guys are curious. What are all the things you're doing to grow your SaaS company? But the big beginning part was this. It was kind of like the launchpad to get it into the world. It's been fun because the dev team has all the issues and bugs and coming and they've been smashing them, getting them rid, adding new features, getting things. And it's like the platform is getting better and better and better every single day, which has been fun. More and more people coming in. We have the new sales page, new sales video, which we'll do a whole nother episode talking about

that. As we discuss the difference between branding versus direct response and which one's better. We all know which one's better, but we'll discuss that in a future episode. But it's been fun. It's been a lot of stress, a lot of headaches, a lot of work. But it's also like the fruits of now it's done. You know, we were talking about building ClickFunnels to open up for two years. We worked on the launch for six months. We did the launch over a six, six, seven day period of time. And now it's a month or two later. It's like, oh, it worked. Like it's out there in the world. Like our vision, our dream is now being used by, by tens of thousands of people around the world and continue to grow every single day. So that's some of the stories behind the Your First Funnel Challenge launch.

How we got ClickFunnels 2.0 into orbit. And I hope you guys enjoyed this episode. If you did, let me know in the comments down below. We'll keep sharing more cool stuff behind the scenes of how we're doing all this stuff, right? You probably noticed the change format in the Marketing Secrets show. We're doing less of me talking about marketing principles

and more just kind of showing like, here's the practical application of all the stuff we're talking about happening in all the different businesses we own. I hope you're enjoying it. If you are, let us know. Go, if you're listening to the podcast, go rate and review, let me know your thoughts on a new show format. If you're watching on YouTube, let us know in the comments down below. And also make sure that you subscribe and turn on notifications. That way, when the next video comes out, you get it in your feed as soon as it comes out. Thank you guys again so much for listening. Hope you enjoyed this episode. I'll see you on the next episode of The Marketing Secret Show.