Marketing Secrets with Russell Brunson - (MS) Behind The Scenes of the Secrets of Success Launch

Episode Date: October 13, 2023

I'm often asked how I would launch a brand new business if I started all over again. Lucky for you, I'm actually doing that right now! Hear the launch plan, from leveraging both my own Dream 100 and Affiliates' Dream 100, the ultimate offer we've created and the funnel step-by-step. Join the launch at https://www.secretsofsuccess.com/jv Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50%

of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm pumped to be here with you guys today. And today, I want to give you guys a little behind the scenes of the Secrets of Success launch. Some of you guys know at Funnel Hacking Live this year, I did a presentation talking about

my goal. This new information company I was launching, how I was going to try to take it from zero to $100 million in two years. Not an income claim, just that's my stated goal where we're trying to get to. And so that was kind of what we were doing. We launched, we're launching it here in the next week or so. And a lot of people when asking me like how it works, how to, you know, behind the scenes, how are you guys launching it? Um, inside the two comic club X coaching program, I'm going deep. Like they're seeing everything from like, all right, here's

how we launched email newsletter. Here's how we did this. Here's how we did this and kind of going through all the pieces. Uh, but I just want to talk about the actual launch side of things. Um, a lot of you guys know, I talk about the dream 100. So step number one is we built a Dream 100 board, right? We built the Trello board. The top of the Trello board had different categories, like the columns, right? So you had authors, Facebook profiles, Facebook groups, Instagram followers, you know, and just kind of made all these different channels. And underneath there, we started finding who all the people were underneath each channel.

So that was phase number one. And then phase number two was to go and recruit these affiliates. And so I sent out messages, Justin Benton on my team, he's gone out and call people and message people. And he's very extroverted and loves that. So he's about networking people and everything and, uh, and sending people to a page. You guys can actually go see the page if you want to. It's at secretsofsuccess.com slash JV. So secretsofsuccess.com slash JV. You can see the page. And then when you go to that page, it has all the information about the launch, what's happening, that kind of stuff. But the

cool thing we did this year is we did a two-tier affiliate program. And unfortunately, ClickFunnels 2.0, we have the new affiliate platform coming very, very soon, but it was not done in time for this launch. And so we decided to use a third-party affiliate platform called LeadNino, which is great if you're using ClickFunnels, it integrates really easily. So that's great way. If you want to run your own affiliate program that can work now, again, in the future, 2.0 come out, we'll have, or when the affiliate center for 2.0 comes out, we'll have that built in. But for right now it's there. And so it's two tier affiliate program. So that means is you as an affiliate can sign up. And if you promote, you get 40% recurring commission. So you give away the MIFGI and with some sticks on continuity, you get paid 40%.

But there's two tier, which means if you tell a friend and you send a friend to that JV page through your link, um, and they sign up and they promote, you get, they get 40% of their sales and then you get 10% of their sales. And so we literally have JV brokers right now going crazy, messaging people and like building teams and like getting people signed up, which is really cool. Um, I think there's people that make like, I don't know, who knows how much insane amounts of money, not even their own promotional efforts, but the efforts of people they recruited into it. Um, I think there's people that make, who knows how much, insane amounts of money, not even for their own promotional efforts, but the efforts of people they recruited into it. I think we launched it right before we left for FHL. I came back and there's like 3,000 people already in the system.

And we only reached out to like 100. So those 100 reached out to their partners, reached out to their partners, and their partners, and it's been growing organically. I mean, we're going to have probably 5,000 or 6,000 people on a sub list for the pre-launch as soon as we do the actual launch, which is exciting. So anyway, I just wanted to explain that because that's part of the strategy. Number one is we create a JV page. Number two, you can have an affiliate program, which is great. But having a two-tier affiliate program gets your Dream 100 recruiting their Dream 100, which is awesome. In fact, if any of you guys would like to go there and recruit your Dream 100, I'd be eternally grateful because it'd be awesome.

So there's that. I'll plug that out there for a second. And then the offer. So then the next thing is like, how do you create an irresistible offer slash funnel for affiliates to promote? And so we created a MIFGI, a most incredible free gift ever.

And you'll be able to see, it's not live yet, but I created this really cool MIFGI box. Inside the box, there's three books. Number one is the book Think and Grow Rich, which obviously is a famous book. It's Napoleon Hill's most famous book. But this one's different because I designed the cover and I got to write the foreword for it. So it's like my version of Think and Grow Rich, which is really cool. And then there's two unpublished Napoleon Hill books inside of it.

One's called It'll Place You Wherever You Wish to be Amongst Men, Lessons in Applied Psychology, which is a book that Napoleon Hill sold back in the day for $20. Oh, sorry, $50. Or you get it for free when you subscribe to his magazine. So it was a MIFTI way back in the day, which is kind of crazy. I only know of one copy on the planet, and I have it. And he sold it for $50 in 1919, which is the equivalent of like $3,200 today. So that's the value of the book.

And it's the only known one. I think I'm the only person on the planet that's ever actually read it. And so that's going to be in the MIFGI. They get that. And number three is a book called The Secrets of Master Salesmanship, which is another,

it was a book Napoleon Hill was writing and never published. But I got the paper manuscripts from it, so we published those as well. And it's insane. So for free, you can give your list, Thinking Grow Rich, and these two unpublished Napoleon Hill books, and they get that for free when they join Secrets of Success, the membership site.

And then from there, the upsell then is going to be people upgrade from monthly to yearly, so that if they go from $97 a month to $997 a year, it'll give them a year. So basically, they sign up for a year, they get two months for free. Plus we're giving them another unpublished Napoleon Hill book, which is this, um, like the greatest book ever. It's, it's, uh, called Hand of Destiny. So again, it's another unpublished Napoleon Hill book and they get that for free when they sign up for, uh, for yearly. We also have, uh, Nordiform Bump, which is going to be this really cool Master Key Systems actual video of Napoleon Hill teaching in a workbook. Anyway, it's really cool too.

So it's insane. It's like the coolest offer ever. So if you're looking for an irresistible offer to promote, this is it. But that's kind of behind the scenes how it works. So we create an irresistible offer, the MIFKI. We have a MIFKI funnel that hopefully will have really, really high average cart value. So it'll pay affiliates a lot. From there then, we promote the affiliate page to our Dream 100.

We ask our Dream 100 to also promote it by having a two-tier affiliate program. And we're building a bunch of pressure and excitement. We have a Facebook group where we're communicating these affiliates. And then in like a week or two from now, we will launch it to our list. Affiliates will promote it. And hopefully we sell, I don't know, 10,000 copies the first two weeks. That's the goal, right? 10,000 people come in, we build a huge community, and then we're off the races. And from there, we start spending money to acquire more customers and grow it into a real business from there. So anyway, there's a glimpse behind the scenes of what we're doing. For any of you guys who are trying to launch a

MIFCI or launch a business, that should give you some ideas. But on top of that, for any of you guys who would like to promote it, the nice thing about it is this book, Membership Day, everything's all about success. And so it doesn't matter what industry you're in. If you're in the dental market, if you're in the Amazon training, if you're in e-com, if you're in like whatever it is, if your people need to be more successful, giving them access to this will make them more successful because it's going to give them, how do I explain it?

It's like the thing that you're teaching, like if you look at success, it's usually like Tony Robbins says it's 80-20, right? 20% of it's tactics and 80% of it's psychology, the things happening between your ears. And so Secrets to Success is going to address the 80% psychology to help people be more successful. And you're teaching the 20% very tactical for your specific business industry, whatever it is you're doing. And so using this as like a backend offer or a complimentary, like, Hey, buy my book and then go over here and get secret success to help you like fix your mindset, to help you implement it. Like it'll be insanely huge for any offer.

So just putting that out there is like a really cool way to, um, uh, really cool gift. You can give your, give your followers that'll actually make them be more likely to follow through on the thing that you're selling them anyway because we'll be helping them with the mindset side of things.

So anyway, hope that helps. I appreciate you guys listening. I got some content to record for the Secrets to Success membership site. So I'm going to go spend some time

on the rest of today. Thanks you guys so much for being here today and I'll talk to you soon. Bye everybody.