Marketing Secrets with Russell Brunson - (MS) FHL 2023 Recap & Imperfect Presentations

Episode Date: October 6, 2023

Funnel Hacking LIVE is officially over! And so I decided that what I really wanted to do today was record the audiobook of a 1.5 Million Dollar book I purchased! But before that, I've got some lessons to share from this year's Funnel Hacking LIVE. From the structure of the event to the presentation prep, I learned a lot personally. I actually tested my most recent 'Secrets of Success' presentation (it was actually the last podcast episode), and it did not land the way I wanted it to. Hear the lesson I've learned & become a part of the Secrets of Success JV army at https://www.secretsofsuccess.com/jv Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50%

of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. Hey, what's up everybody? This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast, but I also want to welcome you back from Funnel Hacking Live. Some of you guys just got home. Maybe you're traveling home right now. Well, by the time you're listening to this, you're probably home.

But anyway, we got home yesterday. We normally stay for a couple days afterwards, but our kids came this year and they had school, so we jumped in a plane the next day, flew home, and now it's Monday, post-FHL, and Colette asked me, like, what do you want to do today? And I was like, well, I don't know. I just want to go do what do you want to do today? And I was like, well, I don't know. I just want to, I want to go do it. I normally want to like, normally I can't do the stuff I want to do because I'm working on a presentation or an event or something. And I was like, I want to go read.

I want to go record a podcast. I want to go talk. I want to go just think. And so that's what I'm doing today. It's just been, it's been really nice. A lot slower pace and just kind of doing the things. Like I spent half the day thinking about like, what are the big dominoes I got to knock over the next 90 days in my core companies to build the goals I have for the rest of the year? What are the big dominoes I do with my family,

with my wife, what are my big dominoes, my kids? And so it's kind of fun to sit down, just map some of those things out and start thinking about that today. And then, you know, I wanted to actually come in the studio. I mean, I have a little, it's like a three by three room, full podcast studio where I record this podcast have a little, it's like a three by three room, full podcast studio, um, where I record this podcast sometimes, but also, uh, recording audio books. And, um, during Funnel Hiking Lab, I talked a lot about the Secrets of Success project. And one of the bonuses I'm giving is, um, it's going to be audios to a book that I spent $1.5 million for. And so I wanted to record one of the books today. So I'm going to go grab that here in a minute and read it. And I'm so excited for that. And, um, anyway, just a lot of really

fun, exciting, cool things. So, um, anyway, I just want to kind of give a recap of FHL in the past. I've done like a day by day recap, every speaker and stuff like that. And honestly, I don't feel like doing that this year. I, whenever I do that every year, like usually I'm like, pardon me. I'm like, I feel like I'm jipping people out. Those who didn't show up, you know, like, do I give them all this stuff? But also it's like, I'm not giving you enough, like, like without the feeling of the experience, without the emotion, without the network, the environment, the atmosphere, like you don't get the same, I don't know, you don't get the same thing. You know, even last year we did an encore after FHL. And, um, I actually just, uh, today kind of said, let's don't do the encore. Like, I don't know. There's something about being in the room and

you watch the second hand and you don't get it. And then it's like people like, Oh, well, you know, I don't have to come in person because it's going to be shown later. It's like just today I canceled. I'm like, nah, we're not doing an encore. Let's just, you know, those who were there got experienced and those who didn't like they missed it. Um, and so, yeah, so like, I didn't want to go speaker by speaker. Cause like, even if I tell you, like, here's my big takeaway, like you're not going to get the takeaway without the experience and the energy and the pre-frame, the post and all the things based on it. So, but I did want to share some stuff that I thought would be hopefully helpful for you, uh, whether you were there or not, if you were there,

maybe it'll be insightful as well. But, um, you know, preparing for event like this is always hard. Um, it's fun for me cause like I could ask people in our community to speak and a lot of them, you know, they get a 20 minute, 28 minute presentation and they'll spend three or four months perfecting it, which is what's so cool because then, then you hear these guys speak like their presentations are flawless cause they've prepared for it. Like they know this is a big shot on a big stage. They want to be perfect. So they practice and they prepare and they hire people to help them coach through

who have spoken in the past. And so their presentations nail it. For me, it's hard because I had 11 presentations this FHL. And so I can't practice and perfect 11 presentations. You know, it's like I got to do my best and go out there and give them. And for a lot of it, stuff that I've thought about or talked about a lot, some are easy, but there's a couple that are, you know, that I really care about and I really put a lot of time and effort into. One of them was actually at the end of this presentation is where I offer people the Two Comma Quebec's coaching program. But leading up to it, I gave a presentation showing how I have a goal to try to do $100 million in recurring revenue in the Seeker Success business in the next two years.

And so I kind of walked through it. Here's the step-by-step process. Step one, I'm doing this. Step two, and I walked through the whole thing. And it was one of the presentations I was most proud of. People were blown away by it. Just kind of see the whole thing broken down. But what was kind of cool is,

if you look at the way we structured Funnel Hacking Live this year, in fact, I got so many people that told me this was their favorite event ever and the reason why is because of this one thing that we did now funnel hacking live in the past like we have a lot of speakers talking about different things different avenues that are cool but this year everything was was kind of wrapped around this concept the principle of the linchpin right and so it's like based on that you have to build email lists and then you got to have traffic and then you got to have a continuity program and then a mIFGI and then more traffic and then dramatic demonstrations and then more traffic and then live events and then more

traffic. And so what I did is one of my first presentations, I explained the whole inch pins, people saw it. And then the next two days we had people teaching just on email lists, just on continuity, just on MIFGIs, just on dramatic demonstrations, just on traffic, like going through each of the pieces. And I had a video in between each one, kind of re-syncing it back to the framework. Like, okay, you know, Devon, who would typically intro the speaker, he would intro the video. And then I had the video and it was me saying, okay, now inside the linchpin, there's this

piece. And this is why I had so-and-so come speak here. He's going to show you exactly how to do this. And it would show the framework and show this is the piece, right? And so every presentation that was tied to the linchpin would sync back to that so it got people back focused like oh this is where this fits in oh this is the context of where this fits in the in the grand scheme of things um that was really cool so again i taught the linchpin and then we had everybody teach pieces of it and then that presentation was me saying now let me show you the whole thing as a whole as i'm executing

how i'm doing it step by step. It was so cool. So that's probably my favorite presentation that I did give. There's another presentation I was excited to give and man, I just ran out of time. It was my intro presentation. Last year's intro presentation was called The Drivers vs. Driven And it was really good. I feel like I was nervous and awkward a little bit. In fact, I replayed it a couple episodes back ago. So you may have heard it. I was nervous back then. Cause I'm always nervous, especially first presentation of funnel. I can maybe walk out and there's 5,000 people and you're like, Oh, it's always a little nerve wracking. So, um, but I was proud of that one, but I wanted this year I had a bigger vision.

I've been working on this secrets of success book for way too long. And I'm finally getting to the point where I'm feeling, I have the frameworks and stuff figured out. And I wanted to, I was just really excited to share with it. The problem is partially I ran out of time. And partially I just kept changing it and tweaking it and changing it and tweaking it. Even on Monday we got there. My family went to Disney. I spent all day Monday rewriting it. And then Tuesdayuesday i woke up

tuesday morning and i didn't love it so i redid the whole thing again and then that night we took everybody out to universal studios we rented it out with a huge party with all the inner circle and two ccxers had a huge party there which was awesome and i came back that night and i didn't like it and i tried i work on it like midnight i was gonna wake up at six in the morning keep working on it but i i couldn't fall asleep so like and I got up at like one o'clock and from one to like 3 30 I worked on it again and then I fell asleep I only got three and a half hours of sleep that night I woke up and then I was working on and then I had to go down get my pictures and everything happening and the doors open and I just wasn't I didn't finish it like at least I have the

thoughts in my head I know what I wanted to share but but like, I just, I didn't get it done. It wasn't out of time. And then like, I didn't try to practice it. Like it was just all the things, you know? And so when the presentation started at the beginning, I felt was really strong. I was really proud of it actually for probably the first third or third of it or so. And I started getting the spot where I could just, I could feel it were not quite hitting, not quite landing. And so, uh, anyway, not super proud of it. I mean, it was, it was great. People were like, it was amazing. I'm like, no, it was good. It wasn't great. Um, and I explained things I wanted to correctly. In fact, it was funny because everyone's like, it's great. It was fine. Don't worry about it. But I just had this like uneasy feeling. So like I came back my next session

afterwards and I told everyone, I was like, I was like, I didn't, you know, hopefully this will give you guys permission that, you know, for you just to go publish and put things out there. But I told the story. Basically, I told the story of Dean Graziosi. We were at this mastermind group and we're sitting on a campfire and Dean talked about. I share the story in expert secrets or sorry, in traffic secrets. But I talked about how a good comedian will, you know, you'll see him on stage on The Tonight Show or something and do his ten jokes. And they all land. And you're like, hey, he's the funniest guy in the world.

But what you don't see is behind the scenes where he's going out and he's giving a presentation. You know, he's going to a bar. He writes ten jokes. He gives them all. And only one lands. And their nine are bombs. So he goes back home. You know, keeps the one joke.

Writes nine new jokes. Goes to another dive bar. Does it again. This time he lands two jokes. Eight flop. Comes back. Deletes the eight. Writes eight new ones. And he's got new jokes, goes to another dive bar, does it again. This time he lands two jokes, eight flop, comes back, deletes the eight, writes eight new ones. Now he's got ten jokes, goes to the next place. This time four land, right? The two that landed before plus two new ones.

So he deletes the next six and he does it back and forth until he's got this killer presentation. Then he, you know, hits the big leagues. And for me, I've been giving presentations on the success stuff I've been trying to share for the last two or three years. And, like, I just haven't, like, nailed it yet. Like, I'm getting closer share for the last two or three years. I just haven't nailed it yet. I'm getting closer and closer. There are parts that have been amazing. Times in Mexico when we had the inner circle that were super powerful and different places, but I just haven't been able to get it to land yet.

And this was another test of me trying, and it partially landed but not fully landed. It was just frustrating. But I would share with everybody. I said, do you guys realize, how many of you guys remember the first time i i taught traffic seekers from stage of unlocking live you know i can't remember what year it was but i was like who has ever seen that presentation a bunch of people's hands went up i said you're all lying because i was so embarrassed after it came out i literally deleted that video from all the archives like it's out of our like we don't even have copy of it anymore i was like so unproud of it and that year day and derrick's had an event So he invited me to it. So that was my next time teaching traffic secrets.

I kind of bombed there as well. And then I did a two day event for the two CCXers on traffic secrets, which was better. Uh, but it helped me think through a lot of the things and get things organized in my thoughts. Um, uh, oh, then I started writing and I wrote the book and the next FHL, I gave a presentation and it landed, um, on traffic secrets. And I was like, for me, the same way, that's how I, that's how I developed it. Um, anyway, so I'm kind of in the same spot with this stuff. It's like, it's in my head. It's there.

I just haven't figured out how to like perfectly organize it. I'm excited to, but this year, like the title of it was so cool. It was called the calling versus resistance. And then it's like the calling, the calling that we hear, right. We have to go out there and we want to go and like try to take over the world. And I think most people in our community have felt that before, right? Like there's these desires, these things that make us want to go and pursue something. We may not see the finish line, understand what it is, but we have this desire to, to move forward, right? But as soon as you have this desire to

move forward and you decide, I'm gonna make a commitment, I'm going to go do this thing, then instantly comes resistance. Resistance, the war of art by steve pressfield such a good book fast read too by the way but talks about like the hardest thing a writer has is not not it's not writing a book it's sitting down to write the book like it's the resistance that keeps you from just doing the thing right and like that's the that's the resistance that's what's holding us all back and um and so, and so it's interesting cause he, uh, I talked about that in the thing, just like the resistance, like as soon as you commit to something, then it's like everything, the resistance hits, right?

Like I don't want to do the thing. I laid in bed, alarm goes off. Like I don't get out of bed. I don't want to work out. I don't want to do this thing. You're like, you're drowsy. You're following social media to Facebook, Instagram to this, to that. So you check your emails, listen to your podcast.

Like, like the resistance is pulling every direction except for the thing that is your calling. Like it's entire goal is to detract you and derail you from that. Right. And Napoleon Hill, he talks about, he talks about how the devil wants you to drift. Right. And I kind of explained like, that's the whole point. The resistance is trying to get you to drift, become a drifter, as opposed to someone who's pursuing something, chasing a dream. Someone who, um, you know, our theme this year, if I'm not mistaken, I was being a dreamer of the day, like someone who's pursuing their dreams and chasing someone who's actually driven. So it's these two things, right? Similar to the driven versus drifter presentation. It's a bigger thing where it's like the calling you feel versus resistance

is holding you back and like that battle back and forth and how to combat that. So that was like the theme I was trying to deliver. And I, again, I kind of got there. Um, I don't want to talk a lot about like your conscious versus your subconscious mind, how you have to use your conscious mind to train your subconscious mind to do the things you want and then how fear comes in and how you have to protect yourself from fear and block that stuff. And then from there, like, um, you know, we have to build out the habits and routines

consciously so that we can train our subconscious mind. Like that's the next piece in the puzzle. Right. And then from there it's coming back and like, we have these beliefs that keep us from it. Right. And it's like the, the, uh, I wanted to start teaching about like self-image psychology. Like our self-image is the thing that causes the things. How do we change our self-image and using Maxwell Maltz theater of the mind.

And like, anyway, I was like, all of a sudden I wanted to share it. I just got clunky and I couldn't quite get it. And then I want a title at the end to the hero's journey and like it just i didn't land i i could feel it like once i'm giving i was like just messing up in places not explaining things the right way and like i was trying to explain how your your conscious mind has to has to choose the thing you want like it chooses your definite purpose right um and then it's got to train your subconscious mind to do it so it does it by creating habits and routines to get to train the subconscious mind and so you do things over and over and over again i talked about wrestling how like you know and how the the the training of it

is how you turn something instinctual like becomes instinctive then you can like then you can that's how you win is through instincts not through consciously thinking about a move right if i'm wrestling someone if i'm consciously like, oh, I should shoot right here. And as soon as I think that, it's already too late. Like I missed it, right? The goal is to train so many times that your subconscious mind knows

the second you feel this, that boom, it hits it, right? And that's true in all aspects of life and business and in all of your reactions and things that happen. And how do you train that? And anyway, someday I'm going to get this thing in a way that I can explain it to you guys. Yeah, I just got to put it in a book. I've written this book and read it probably four or five times now,

but I feel like I'm finally getting to the precipice, to the spot where I'm like, I'm about ready to deliver this and share it with you guys. So anyway, that was my intro presentation that I was trying to nail. It didn't feel like I nailed it, but, but it got me excited to, to like, I was like, I thought it was done. I was kind of bummed out cause I was so tired anyway. And that kind of bombs the first day was harder for me. I was like hard to be excited. I was so tired. Jocko came that night and presented, which was awesome. But man, I was, I was on three and a half hours of

sleep. Plus like me not feeling like I nailed my first presentation. I was so tired. And so like, oh, uh, but then that night I passed out, got like, I think seven and a half hours of sleep, woke up next morning, was on fire. Day two, three, and four was just flawless. Like, like one of the best events we've ever done. So anyway, for those who were there, that's a little behind the scenes of what happened. Those who weren't there again, like, man. If I had a friend who's spending four or five million dollars to put on a party for me

and spending weeks of his life trying to craft messages in a way that'll transform everything. Curate an event. We had Andy Grammer come. We had a private concert to make it so fun. It's worth your time, energy, and effort to

really figure out how to get there. I promise you it's worth it. This year, and effort to, to, to really figure out like how to get there. I promise you it's worth it. This year's Funnel Hiking Live is going to be a little different coming up. Right now, Funnel Hiking Live is in September. And it used to always be the first quarter of the year, which I like better because it's like New Year's resolutions. We're all at the beginning of the year, we're kicking it off.

Like that's how we used to do it. And then when COVID came, it kind of threw everything off and we got bumped down to September and I'm trying to bump it back. So Funnel Hacking Live, this was Funnel Hacking Live 9. Funnel Hacking Live 10 is going to be moving to next February. So it's like, I think 17 or 18 months away. So it's a ways away. So because of that, we decided in between there to do a smaller, like a virtual one.

So we're going to be doing Funnel Hacking Live 9 and a half next September. And then 10 will be in February of that year. So anyway, depending on when you're listening to this, we are selling tickets. We have event style pricing where you can get nine and a half and 10 for the price of nine or sorry, for the price of just 10 plus the $200 discount. So basically for like, I think 797, you can get tickets to both of them. So if you want to be part of that, go to funnelhackinglive.com. If it's still there, then there's an opportunity there to get tickets to both events for the price of one plus the $200 discount.

So this is the cheapest they'll ever be. We'll be selling just the tickets to virtual alone for $500. And so you can use them in $297, which is insane. So go grab them. Funnelhackinglive.com. That's kind of it, you guys. Anyway, I hope you're doing awesome. I hope you enjoyed this podcast episode.

And those who were there, I hope we served you and gave you an experience that will literally change your life forever. You know, we spend so much effort trying to curate something that will give you literally that life-changing experience. I feel like we did it. I feel like it was such an amazing experience. Hopefully it was for you as well. That's to thank you guys so much for being part of our community, for being a funnel hacker, for believing in us, for being around now nine years in a row amongst the ups and the downs. You know, it's been a brutal road. There's positive times, there's negative.

You're at the beginning when you're succeeding, everyone's cheering for you. After you're at the top, everyone's trying to tear you down. And we felt that both directions. I'm just grateful for those who are hardcore, like not our fair weather fans, but the ones who have been here from the beginning, those who are still here, those who, you know, are cheering us along during, you know, the, the battles we're going through as opposed to turning their backs and, you know, doing what some people do. So grateful for you guys. Um, it means the world to me. Um, you know, in football and other other, I mean, any sport, you know, there's the fans that like when you're winning, they're on there, they're on your side and they love you. And then this, the, you know,

when the team's struggling or whatever, then people quickly forget you and shift over. And just grateful for the people that aren't Fairweather fans who are here for it all. We are giving literal blood, sweat, and tears, putting in all of our money, investing into this thing that we are creating for you that we believe in that we think is going to change your life.

And so anyway, just grateful for you guys who were there and appreciate you all. So with that said, I'm going to go grab a book. I'm recording a book for the Secrets of Success membership site, which is launching here in about two weeks or so. So in fact, if you want to, if you're interested in helping us promote it, we have a two-tier affiliate program coming out. You basically give away some unpublished employee books for free to your list. And from that, build a ton of recurring income.

It's literally the greatest opportunity ever. So if you go to seekersofsuccess.com slash JV, go to that page, you can become an affiliate there. Like I said, it's a two-tier affiliate program. So you can invite your friends and people you know to promote as well. And you can get paid really well first tier and second tier. And I hope it's a launch coming up. It'll be a lot of fun. So that's it that's i thank you so much appreciate you being part of this and uh we'll talk to you soon bye everybody