Marketing Secrets with Russell Brunson - (MS) FHL Topics & Speakers REVEALED - Part 2 of 2

Episode Date: June 30, 2023

Funnel Hacking LIVE IX kicks off in less than 100 days. If you want the inside-track on who's speaking, plus the over-arching goal of this year's entire event, then listen to both Part 1 and Part 2 of this FHL Reveal series and claim your tickets to Funnel Hacking LIVE IX by going to https://www.funnelhackinglive.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everyone? This is Russell again. Welcome back to the Marketing Secrets podcast. I hope that you enjoyed the first half of the speaker reveal for who's speaking this year's Funnel Hacking Live. It's crazy. It's coming like a freight train. And so anyway, I hope you're excited. I hope you got your tickets. I think I told you guys in the last episode, we're at 20% more sold out tickets this year than last year. And so it's going crazy, which is amazing. But that just means that we're going to sell out earlier, probably a month or two earlier. So if you don't have your tickets yet, now is the time and you can go to funnel out earlier, probably a month or two earlier. So if you don't have your tickets yet, now is the time. And you can go to FunnelHackingLive.com to get your tickets. Last episode, I went through day one.

We talked about Jocko. We talked about a whole bunch of other really cool things. Some of the other speakers like Stu McLaren, Garrett White, Dan Fleischman, Kathy Yoder, Steve Larson, so many more. And so now I want to jump into the last half of the speaker reveal where you can hear the rest of the speakers that are speaking this year's Fun Locking Live. If you missed the last episode, pause this one. Go listen to that first because it gives you the setup and why we're doing it different this year and why it's so exciting, why you need to be there. It's going to be awesome. So yeah, if you don't have your ticket yet, now's the time.

I told people at the end of the training, I was like, we spent – like our budget this year is $5 million. So I'm spending $5 million to put on a party. I'm bringing the best speakers and trainers in the world to be out there. And all you do is get taken and show up, be in the room where it's all happening. And so this is your call to action. Go to funnelhackinglive.com and get your ticket and do not miss it. We're less than a hundred days away now, and it's going to be amazing. So I appreciate you for listening. Hope you enjoyed the conclusion of the speaker reveal here for Funnel Hacking Live. We go to bed, then I wake up next morning and I was like, who do we give to wake us up in the morning and bring the fire? Like who, like, I was really excited about this. And it's interesting because of my team, most of my team here, especially ones

in the office, like we're all kind of like, we geek out on stuff, right? We're all in personal development and motivation and business and like success and all that kind of stuff. And, um, there's one person that tons of people on my team are like, Hey, we should have this person speak. We should have this person speak. We have this person speak. And, uh, and it's interesting cause like, um, I actually hadn't heard this person be fired. My entire team freaking out about him. And so we, I started watching him as well. I was just like, dang, this guy is, this guy's amazing. And I found out later he's actually a ClickFunnels user, which then I'm like, all right, I love you for forever. Right. Um, and so message him. And, um, we were just finished signing all the contracts and stuff, uh, in time to be able to share with you guys today. Uh, he's gonna be speaking. So I'm excited.

Mr. Eric Thomas is going to be speaking next. Let's go. So, um, I'm excited. Yes. I've not watched him yet. Follow him on YouTube. Watch his, watch his, uh, videos, his presentations. It'll get you so motivated, so pumped up, so excited. And that way, when you show up at Fun Hockey Live and he takes the stage, you will be bought in 100%. And, uh, it's going to be, it's going to be amazing. Again, these are the speakers that will shift you and change your life forever. Um, so I'm excited to have Eric Thomas, uh, uh, coming to Fun Hockey Live. The first time to be on stage to share it with you guys, which would be awesome. So yeah, I read in the comments like, he's amazing.

We owe you. Cat's like, we owe you. Yeah, it was expensive. I'm not gonna lie. So, uh, you guys will love me. He's a hip hop preacher, speaker, preacher. Um, anyway, Eric's awesome. You guys will love him.

So Eric will be coming to speak in. And then after Eric speaking, I was like, I don't, outside of me, most people don't speak twice, but I was like, there's this guy who's speaking once and I want him to speak another time. Um, so I'm bringing back one of our speakers to speak twice. And that is Neo. So Neo's coming back. Neo is doing challenges, but in a different way. Um, how many of you guys like to sell really, really high ticket stuff, like 25, 50, a hundred thousand dollars or more. So he took the free challenge model. He's tweaked it to do paid challenges. Uh, and he presented this in the, in the inner circle and showed us exactly what he was doing paid challenges directly into high ticket, 25, $50,000 coaching packages.

And his process was really unique, really interesting how he was doing it. And so, um, we do have a big focus to share on high ticket sales. And a lot of you guys love high ticket. Like who doesn't? Like, it's great. I still rather have continuity, but after continuity, the next thing I want is high ticket, right? Like that's the next best thing. So he's going to be coming to show you how to do paid challenges directly into high ticket. And his process is really, really cool. It's so simple. It's's, it's almost like, it's almost too simple. Anyway, so it's going to be awesome. So Neo's coming back to that. After Neo, the next speaker is someone

who doesn't speak a lot. She actually is behind the scenes for us and for other people. So I'll tell you guys a story. So again, this is Funnel Hacking Live 9, as you guys know. And the first four or five Funnel Hacking Lives, like we just kind of produced ourselves. Like we didn't know what we were doing. We show up, we did an event and we sell something. Sometimes we make money. Sometimes we wouldn't make money, kind of back and forth.

And then, um, I remember after one of my fun hiking lives, um, we did an event and, you know, fun hiking lives expensive. Like even back then, I think we spent about a million dollars on the event. Um, and then, you know, we do the event and in an event we have a coaching offer and we made less than a million back. So we lost money on the event. And I was just bummed out. Like, man, we spent so much time and energy and effort. We made no money at the event. And, um, but I was like, you know what?

We serve people. It's good. Like I'm fine with that. And then a little while later, I was at an event and Jeff Walker's, you guys know Jeff Walker, the product launch guy. So Jeff runs up to me. He's like, dude, how's your last event going? I'm like, oh, it did.

All right. We, you know, we lost a little money, but it was, it was, we served people. It was good. He's like, you got to hire Barry Baumgartner. I'm like, who's that? He's like, you don't know Barry? I'm like, I don how's your last event going? I'm like, oh, we did all right. We, you know, we lost a little money, but it was, it was, we served people and it was good. He's like, you got to hire Barry Baumgartner. I'm like, who's that? He's like, you don't know Barry? I'm like, I don't think so. Like, you got to meet Barry. He's like, she took my event and she changed everything. He's like, restructure stuff. I'm like, okay. And in my head, I'm like, I don't know how to run events. Like, I'm really good at speaking on stage. Like, I'm fine. And he's like, no, Russell, you have to understand, like, you have to hire. And he kept like pitching me over and over. If you know Jeff,

like me and Jeff are both kind of like more shy, introverted people. And he's got me in the corner of this event, pitching me on like, why do you hire her for 45 minutes? I'm like, I've never seen this passion about anything, even product launch funnels, um, versus this. And he kept begging me and like, you have to hire. So finally, fine. So I called her up and I said, Hey, Barry, um, Jeff tells me to hire you and your team to help us run fucking live. We already know what we're doing, but like, you know, he keeps saying this, me I need to hire you and your team to help us run Funnel Hacking Live. We already know what we're doing, but he keeps saying this, so we're going to hire you. And she told me how much it costs, and I was like, oh, my gosh. Like, whoa, that's not a cheap thing.

And she's like, I will make you way more than that. Don't worry. And so I was like, ah, so let's gamble. So we paid her, and then she came in, and she helped me restructure our event. And interesting, it's like we had a good event, but she's like, you've got to change how the speakers work. You've got to change how you do this. And she started to restructure a few things. I was like, okay, this year's fun. I can do it that way. So she restructured, helped us with kind of facilitate event. We did it. And that event was the first

year we did in Orlando. I mean, it was Orlando the very first year. And if you remember when we did the, the offer at the end of the room, at the end of the thing, uh, for a $25,000 offer, we had this huge stage rush. We ended up selling, I think it was like $12 million in sales for the presentation. And that was because of Barry. And I was like, I will pay her whatever she wants for the rest of her life to help me structure every one of my events. And she has every single Funnel Hacking Live since. Now she doesn't do big events for people anymore. She's transitioning more into software and training other people how to do it. But she's behind stage every single Funnel fun like live with their headphones on running the whole event. And so I was like, Hey Barry, you know that thing you did to me where you took my crappy event and turned it into like

an eight figure event. Can you come on the front of the stage and just tell us how you told me to do it? And she's like, sure. So I mean, I just want her just to show you what she does for me and for other people just to do that. Like, yeah, it's insane. And so she's like, sure. I'd love to. So she'll be backstage running entire event. And then when she's up, she's going to like throw her microphone on, run out of stage and show you guys the secret to making events that will crush like nobody else. Like she is the best in the entire world. She runs Tony Robbins, big events. If you see the UPW and date with destiny, all this kind of thing, she's the one that does it. Um, if you saw like when COVID hit and everything collapsed and all of a sudden Tony pops up with this big, huge, like studio three, 3D surround, you know, all the, the zoom screens everywhere.

It was like Barry's the mastermind behind all these things. Okay. Um, and there's nobody better on this planet and I'm excited. She's going to be there this year to show you guys the process, how to structure your events, how to do things, uh, for maximum sales. So Barry's amazing. Um, that alone is more than worth your ticket price. I promise you that.

So do not miss that. Uh, it's gonna be awesome. So there's amazing. That alone is more than worth your ticket price. I promise you that. So do not miss that. That's gonna be awesome. So there's Barry. I feel like we're over-delivering. Should we just stop now? Like, are you guys okay if we keep over-delivering? You want me to stop? Because I can stop anytime.

Like, I'm good. Okay, you guys want us to keep going? All right, fine. Fine, we'll give you a little bit more. If you guys really want, we'll keep going. Okay, next up. So this is someone I've been working with, um, potentially working on a secret project. We've been going back and forth. I'm hoping this weekend we can finalize the deal, but we're going to secret project together. Um, I had to come out to Mexico for the mastermind

paradise. Cause I wanted him to share some really cool stuff with our, uh, with our audience. Uh, he's a multiple authors and a lot of books, but his newest book just came out and somebody has probably thought or heard about it. The book is called 10X is Easier Than 2X. Okay. The first time I saw the title, I was like, oh, I get Grant Cardone 10X. Yeah, 10X. I know what you're talking about.

He's like, no, no, no. This book is literally the opposite of what Grant Cardone teaches. I'm like, what do you mean? He's like, let me explain how it works. And they explained this principle 10X versus 2X. And about five or six minutes into his presentation, I was like, oh my gosh, like, holy crap. That's the worst curse word you guys ever heard me say. Okay. So crap, that's as far as Russell goes. But I was like, holy crap. Like, dude, that's amazing. He's

like, yeah, everyone misses it. They don't understand it. And so again, I said, can you come to Mexico and teach our people this? And so he came in for our two mastermind groups. He taught this principle, 10x, 2x, and these small breakout groups. And afterwards, everybody flipped out, like melted. Like it was one of those things, like it was life-changing. My flight coming back home from Mexico, I made huge shifts and changes in my life because of that presentation. There's like those times in your life where there's like these big shifts in your life. You know what I mean? It don't happen a lot. I'd

say probably half a dozen times in my life where it's like, this is a shift. My life goes from this direction to this direction. Right. Um, hearing Dr. Ben Hardy speak at the, at, in Mexico was a shift for me, uh, that will transform my life. And so, um, I was like, man, if it had that big of an impact on me personally, like I can't imagine what impact it's gonna have on you. So our next speaker is coming is Dr. Ben Hardy. I'm excited, you guys. Show up prepared. It was amazing.

So do not miss that presentation. It'll be one of those things that shifts it for you forever. Okay. The next three speakers are gonna be kind of tied together because this is important. How many of you guys have read either dot-com secrets, expert secrets, or traffic secrets? Or all two, or left all, or all three? If you're one, two, or three of them, okay?

All right, those that have three, you got bonus points for me. You're my favorite. Those that are at one or two, like, come on, read them all. I wrote a lot of books for you guys. Anyway, in all three books, there's one principle I talk about which is essential, and that is the principle of an attractive character. Okay. Now what's interesting is that we get this, this yin yang. A lot of times people, I don't want to be an attractive character. Um, or people like, I do want to be one, right? So for those of you guys who like, I am the attractive character,

my business, the next three presentations are specifically for you. For those like, I do not want to be the attractive character, my business, but I need one in my business, or I work for somebody and like this, or I'm a partner with somebody. And like, they're like, if you're Todd Dickerson and you're like, Russell's my attractive character, I'm gonna go code or Russell does the dancing monkey stuff. Like, um, this, you have to understand it either. Again, if you are the attractive character or if you are working with an attractive character, this is something you have to understand. Even agencies, like if you're an agency, you need to understand these principles to coach your attractive characters through. Uh, I think three of the businesses we're launching right now that I own, I am not the attractive character for. So I'm

training these attractive characters over and over again on how to do it. So these next three will be very vital for you guys. So the first speaker is going to be coming up is someone who has been in this room for the last five or six years. They joined the second Funnel Like Alive they showed up to just starting their business and they ended up winning every one of our awards, doing all sorts of stuff. And then they sold their company. And then I actually bought the company from them recently. And her name is Kaylin Poland. So let's throw Kaylin up here. Boom, there's Kaylin. And so Kaylin's going to be coming. And if you know anything about, if you watch Kaylin when she ran Lady Boss, she was the ultimate attractive character. People always ask me, like, Russell, should i study who's the best like of all the

people who have ever introduced this concept of the attractive character to kaylin was the best by far um she had a way of like of like speaking to people where they had no idea that she's selling and persuading and moving them but they they were right and um and then she took a lot of principles i shared and she innovated on them and changed them, added her own stuff and like amazing stuff. So she's gonna be coming and talking about how to be the attractive character. The things like to know how to set up your stories

and all that kind of stuff, how those things all tie together, okay? So that's gonna be the first person to talk about this which is gonna be amazing. So Caitlin's gonna be talking about that. Like I said, she's amazing. She came and did a three-day workshop for our Inner Circle members here in this office

all on attractive character stuff. And it was insane. It was, anyway, it was so good. So I asked her if she'd come and share, and she is going to be coming and sharing with you guys, which is super cool. After Kaylin speaks, then, excuse me, our next speaker, because a lot of people, like, you'll see someone like me on stage or someone like Kaylin on stage, like, well, that's awesome, but I can't do what Russell does. I can't do what Kalen does. Or maybe you see me on stage, you try to do it like me. Right. And I'll see, start talking really fast and like slurring your words and new weird stuff. You're like, I can't do like Russell. Like he just talks too fast. Right. Um, I think that's one of the biggest problems you'll have is they look at somebody

else. Like I can't do like Tony Robbins. I can't do like Russell. I can't do like whoever. And, um, uh, this person actually spoke at fun, like life two years ago and shared a presentation that was one of my favorites, and she has innovated on this principle a lot, but she has a framework that she created called charisma hacking, which is understanding that, like, Russell has a charisma type, and if you're like, if you're a Russell, then you should do it like Russell, but if you're not like Russell, don't do it like Russell.

You have to figure out what is your charisma type, who are you, and learn how to step into that to become yourself. And it's powerful. So everyone's like blown up in the comments right now. McCall, McCall. So yes, McCall Jones will be the next speaker at Funnel Hacking Live. Boom. Talking about charisma hacking and how to find your charisma type.

So when you are doing the attractive character stuff, you know how to do it the right way where it's you and not you trying to be me or trying to be somebody else. Okay. And McCall is probably the calmest, most chill person I know. Just kidding. She freaks out about everything. You're going to love her. She'll be running around on stage. You'll get excited. Two years ago, uh, McCall's probably the calmest, most chill person I know. Just kidding. She freaks out by everything. You're a lover. She was running on stage and getting excited. Two years ago, she had like high heels on and she was doing these kicks like stuff. It was crazy. And my

twins were there and my, um, down was like, dad, she's got a lot of energy. She was awesome. I'm like, I know. Um, and you guys are gonna love McCall and she's gonna help you guys to figure out how to be you for most of that. That's the thing we struggle with is we're trying to be other people. In fact, it's funny. we struggle with is we're trying to be other people. In fact, it's funny. I had some videos that we launched that weren't converting super well. And McCall messaged me. She's like, hey, I don't know how the ads are doing, but you were out of your charisma type when you recorded those. I'm like, what do you mean? She's like, well, you're a blah, blah, blah, blah. And over here you're doing blah, blah, blah. She's like, are they working? Are they converting? I was like, no, they're not. I was like, that's so

crazy. She's like, it's because you weren't you. Like, you have to be you. And so we deleted those ads and I came back and I started being more Russell and then they worked again. So even at my level, like I still fall for these traps of trying to be other people or pitch things like other people do. So it was awesome.

Okay, so McCall's coming. And after McCall speaks then, this is one that I thought would be really fun. So there's a guy who's been doing video stuff for a long time. A while ago, we launched a TV show called Funnel Hacker TV, and we were doing three, like, vlog episodes a week, and he was the one that was taking all these clips and editing them.

And then after a while, I think we all got overwhelmed with that, and then he left, and he started doing, creating ads for people, specifically for people like us, for attractive characters. Like, how do you create ads for attractive characters, where a lot of times the attractive character is not going to be in the ad, or they're too tired, or whatever's going to happen, right? And so he's been building ads for us for the last three or four years now and his ads crush it all the time. And so, um, I want him to come and teach

you guys how to create attractive character ads, right? How do you create ads to get people to stop the scroll to connect? And sometimes the ads are super simple. Like one of our best selling ads was like he created, he got like the.com secrets book. He's up like three flights of stairs and he like dropped the book and then he took it and he made it backwards look like the book was flying up to the screen and it's like buy dot-com secrets and that ad crushed it for us i sold thousands of copies of the book it's just simple easy like oh like anybody could do that like grab a product and drop it and then that's your ad right but like that's like the way his mind works and so i think he's got nine different um attractive character ad types he's going to show

you guys how you can create very very very quickly. He'll show you a bunch of fun examples. It'd be really cool. So, uh, that is Kevin Anson. Uh, this is probably his first time ever being on stage. So I'm excited for him. Um, but more so excited for you guys. Cause like what he's gonna be showing you guys is powerful. It's simple. It's unique. It's something all of you guys can do. And you guys will love Kevin. He's awesome. If you don't have your tickets yet, I don't know what you're waiting for. Cause, uh, now's the time to go to open up a new browser. When you go to www.funnelhackinglive.com, get your tickets.

All right. Okay, next speaker. I remember last year, you guys, we had my hero, Jordan Burroughs, come and spoke. Seven-time world champion wrestler. It was amazing. So I thought, man, Jordan killed it. We should always have wrestlers on stage. And luckily, I'm a wrestler, so I got cauliflower ears.

So you know that there's one wrestler on stage. But I wanted to bring another wrestler on stage. Someone who I have watched ever since he was a little kid. Um, he actually grew up with me in Utah wrestling. Um, and he had overcome a lot of adversity to become a successful wrestler, become successful in life. And, uh, he's someone who I just have so much respect for. And what's crazy is last, um, last month to be as know that once a year I dust off my wrestling, and I try to lose some weight, so my love handles just appear. I put on a wrestling singlet, and I go mix it up with some guys, right? There's a national tournament once a year for old guys.

And so I've gone four years in a row. This year, I took third place in the country. So give me a round of applause. I mean, come on. Please stop. Please stop the applause. Please, please. Just kidding.

So I took third in the country this year as an old man, which made me feel pretty good. And last year he was at Fun Hockey Live, who I'm about to announce. He was in the audience and I kind of talked some trash. I'm like, dude, Ben, you're a better wrestler than I ever was. Why aren't you wrestling in this tournament? And so about two weeks before the tournament, he messaged me. He was like, all right, Brunson, I'm coming. I'm going to wrestle with you. I'm like, are you serious? And Ben's smaller than me, so we weren't in the same weight class, But he showed up to the tournament, and we had so much fun. Like, we were both wrestling and, like, living up to the glory years back when we used to be tough, and we were young and so awesome. And Ben actually apparently is better than me because he won both Greco and Freestyle, his weight class.

He got the big, huge stop sign trophies I'm trying to get still. He won both things, and we talked a lot while we were sitting there. And it was fun because Ben was telling me stories about his life and things were happening in his family and like his business and all this stuff and the trials and things he had to go through to be successful. And, um, it was awesome. And I was sitting there, I just, I was visualizing him. I'm like, last year he was in the audience for Naki Live as an attendee. And I want him to share what he's gone through and what he's done to be as successful as he has both in wrestling and in life. And so, um, a lot of you guys probably don't know him yet, but you're going to fall in love with him. And his Ben care, he's gonna be

talking about how you can step into your calling. Um, this is something I promise you guys, it will not be a dry tear in the audience. Um, this will be another one of those, those presentations that will shift you and change you forever. And I'm grateful for Ben coming and speaking, uh, as a, as a, you know, as a favor to me. Um, but more so it's gonna be such a huge impactful thing for you guys. So I'm excited for that. So, uh, that's Ben care. You guys are going to fall in love with him as well. Is that everybody? No. So there's still one more person. Oh, there's two more people. Oh, okay. So after Ben talks, then of course we need some theatrics at funnel hacking live. Otherwise what's the point of doing funnel hacking live? Um, I didn't know when we did the first

funnel hacking live there ever be theatrics, but, be theatrics, but it just kept getting a little crazier. By Funnel Hacking Live Orlando, Garrett White came out with a Phantom of the Opera mask on, and he's throwing chairs in the audience and going crazy. I was like, wow, we have come a long way from a bunch of nerdy marketing guys in a room. He gave a presentation that was amazing, and he's done that over and over. Garrett White is the only speaker who's spoken at every single Fun Hockey Live besides myself. And he's got something really powerful prepared for you guys as well that he will be speaking about. This year, obviously, we're going really, really deep into a very certain, actually three frameworks. The attractive character flywheel, the linchpin, another one I won't spoil right now.

But we're going deep into these frameworks. And so to end Fun Hockey Live up, I want you to understand that the frameworks are there, but framework, the power of framework is not the framework. It's what you bring to the framework. I was talking to Gary about this. He's like, yeah, Russell, you bring the framework, but I've got to bring the fire to that framework. He's like, I take the perfect webinar script. I bring my personality. I can bring who I am, and that's what makes it work for me and my audience.

And I was like, this is what everyone needs. So many times people are trying to be me or try to take a framework and they try to model it perfectly. It's like, no, like the framework's there. It's like framing a house, right? Every house looks similar. Frameworks are the same, but what makes a house a home is the art inside of it, right? It's you. It's bringing that energy. It's the fire inside the framework. And so Garrett is going to be talking about that and bring, helping you guys to bring the fire, your own personal fire to these frameworks, to amplify them, to get your people to hear your voice and to follow you. Um, and so that'll be amazing as always. I am sure. Uh, my guess is about 3% of you will be offended. Um, because no matter what he says, about 3% are offended.

When some years it's because of this and some years it's because of that. Um, so who knows? So for the 3% of you, I apologize for of that. Um, so who knows? So for the 3% of you, I apologize for everyone else. Uh, it'll be an amazing presentation. I promise that. And then we've got one last thing I'm excited for, for the end of the event. And this is something that's cool. We've only done this once in the past. Um, traditionally, like we have a big keynote. That's the very end of Fun Locking Live, right? But as I told you, Jocko could always speak on day number one. So Jocko's leading the event. So at the end, I'm like, what do we do for the end of the event? How do we make this end perfectly?

And usually we've had, you know, Tony Robbins or things like that have come and speak. And it's always amazing. But I was like, I want something that's just unique. One year we did something really cool. How many of you guys remember the year that we had Lindsey Stirling come and perform? Lindsey Stirling came and she played the violin. She danced. It was like an amazing thing. And I remember like we left and it was just like the energy with them. We left was so good. And, um, we didn't get Lindsay. Some of you guys were like, is Lindsay coming back? No, not this time. Uh, she was amazing though. But I was like, I want that energy. I want like, I want like a concert, like a rock concert. Like we have this, like we leave at a different level

on a different high. Right. And so, um, uh, anyway, so we, we were talking about that. And then I called my buddy, Brian Underwood. Some of you guys know Brian, he runs a company called prove it. And, um, and I was telling him, I'm trying to find a speaker that would do this or someone to present or something. And he's like, dude, I have the person. He's like, this person will change your community. I'm like, what do you mean?

He's like, he's like, I had this person in our community and he's an artist. He's like, he's like, I heard a song on the radio. I loved it. So I got ahold of his people and I had him come and he's like, I wasn't even expecting this. He's like, I just wanted to come and sing that song, but he ended up coming. He's like, he did an entire concert for our people. But he's like, what was crazy is that, um, he told the story behind each song and all of this person's songs are based on like personal development and motivation and stuff like that. And he's like, as soon as like, you know, you hear the song, it's like, oh, that's great. But when you know the story behind the song, he's like, it changes you. He's like, as soon as like, you know, you hear the song, it's like, oh, that's great. But when you know the story behind the song,

he's like, it changes you. He's like, so the guy would tell the story on song and then sing the song. He said, what was crazy. He said that when the event was over, he's like that, he's like, this singer's songs became the playlist for our community for the next 12 months. Like while, and they're not funnel builders, but for us, like while they're building funnels, they're listening to this person because like it becomes the soundtrack for our lives for the next 12 months. And the way he said that, I was like, oh, my gosh, how cool would that be? For us as funnel hackers to have a soundtrack, to have a voice we can listen to as we're building funnels, as we're thinking. And someone who's an entrepreneur, a creator like us, who's written songs that are powerful.

And so I'm excited. And some of you guys, I assumed everyone knew this person's name. And as I've asked, I've seen about 50-50 do. And then I play one of their songs and everybody's like, oh, I know exactly who that is. And so if you don't know the name when I say it, Google it real quick. I would play this down. We're also streaming on Facebook. And I think, you know, our best friend Zuckerberg just shut me down.

He's like, oh, we're playing a song. So I can't do that because, you know, Zuckerberg. So I can't play a song. So I can't do that because, you know, Zuckerberg. So, um, so I can't play a song, but the person's gonna be coming and presenting and doing a live concert for you guys, which is going to be insane is Andy Grammer. So boom, Andy Grammer's gonna be coming. Uh, how many of you guys know who Andy Grammer is? If you do say, I love Andy Grammer. And if you're like, I don't know who he is yet, Google honey, I'm home. And you listen to that song for three seconds. Like I love Andy Grammer too. Cause you're gonna know exactly who he is at that point.

So, um, it's going to be a fun way to end the event and just like, it's going to be awesome. So that's going to be, um, this just for Hockey Live. And again, this isn't all the speakers. Again, there's two, two, uh, two women that are still in contract with trying to finalize and stuff like that. So, uh, when we get those side, I will announce those as well, which will be really cool and exciting. Um, but one thing I did tell you guys about is that, um, we had one spot that was kind of like this one spot that we weren't sure what to do with who, and this has been like the hardest thing for me. Um, and so before I announce what we're doing there, um, I'm gonna give one more call to action. If you don't have your tickets yet, now's the time to go to funnelhackinglive.com and go get

your tickets, get it for you, get it for spouse. Get it for your business partners. Because Jocko is going to be there freaking you out if you're not showing up. Be like, dude, extreme ownership. If you want to be successful, you got to show up. You guys probably noticed that most of the speakers who speak at Funnel Hacking Live, they're people I know. They're people who are in the coaching programs. I see them in Mexico.

I see them in their circle. I see them a lot. And so seeing you guys' faces and knowing helps a lot. So I've seen you guys' faces. But the more proximity, the more you're around, the more you guys' faces, but the more proximity, more you're around, the more you're at Funnel Hockey Live, the more you're at places, the more I'm able to see and I see you speak on stage and present. The more you're doing challenges, and you're using ClickFunnels, you're talking about, those are the things I see.

I see people's faces over and over again. That's the best thing. Anyway, with that said, you guys, I appreciate you guys all being here and hanging out with me, and I'm excited for Funnel Hockey Live this year. This year's going to be insane. Again, this is Funnel Hockey Live nine. This is the ninth time we've done this. And I don't know how many times we're going to do this. Um, to be honest, like my wife's like, so is this the last year? Is this the last year? I'm like, I'm having so much fun. I don't think so. Um, so I have no idea like how much longer Funnel Hockey Live will be a thing,

hopefully for a lot longer, but we never know. And so, um, this is one of those things like you do not want to miss it. I remember, um, back in the day, um, Michael Jackson was on concert and he came through Boise. I was like, Oh, I want to see Michael Jackson. That'd be so cool. And then we didn't go. And, um, and then the next year, uh, is when Michael Jackson passed away. And I was like, man, I could have experienced Michael Jackson live. I could have experienced, I remember later I went to Vegas and I did the Michael Jackson thing and like saw the 3d thing, which was insane. You guys have seen that if you're in Vegas, like seeing Michael Jackson 3d, like it was amazing. Like I had tears and chills and all, like it was really, really powerful, but like I had an opportunity to see

him live and I missed it. And so again, the same thing, like what you guys are experiencing here at funnel hacking live, like these are the greatest speakers and presenters in the history of all time. Right. And they're here in one spot for you guys to come and to learn from and participate and like to like sit at their feet. And I don't know, like I would not miss that opportunity. That's why I'm bringing my kids. I want my kids to experience this. I want you guys to experience it. Like if you guys knew how much effort goes into Funnel Hacking Live, like we spend, where's Miles at? What's our budget for this year? Five million. Serious?

Okay, I thought it was three million. What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast

to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve.

That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over

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Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working

Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to working

genius.com and there's two G's in the middle working genius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. Get 25% off. But then go take the test.

Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for a 20% discount. Take this test for yourself and for your team, and I promise you it will change the working dynamics amongst everybody and help your company to grow. So our budget this year is $5 million. So I am throwing a party for you guys, and it's costing me $5 million to put on this party. And that's not just in like the ads to

get you guys to show up. That's literally in the venue, the food, the experience, the signage, the speakers, all the things. And so if I had a friend who spent $5 million on a party and he got all the best entrepreneurs and all my peers from around the world to fly there in one spot, and then he was going to get the best speakers ever assembled in one spot to teach and to train and to entertain me. And then he's going to have a private concert with me and Andy Grammer. And then he's going to be out there like with his kids learning. Like if I could go to a party like that, someone spent $5 million, I would do everything in my power to get there. You guys make, does that make sense? Like for you guys, it's a thousand dollar ticket. I know that's a lot. And some airfare, you have to time off and you gotta find out how to,

you know, all those things. I understand it's a sacrifice for you guys to come. But I promise you, I promise you it'll be worth it. Um, this will be an experience that will change your life forever. And I'm not just saying that cause like, I'm trying to sell you something. You can ask people have been there. For those of you guys who've been in the past, you know, right? If you've been in Funnel Hockey Life in the past, type in like, let, let everyone know in the comments, like how did this change your life? Like, what was it? Like, let them know. Like give back to the people who aren't, who haven't taken the sleep of faith yet. Cause there were a time where you guys were the same way. You're like, ah, Russell talks too fast. It's going to be fun.

Like, is it going to be like, I'm introvert. I'm scared of people. Like everyone's jumping around. I don't want to jump around and like, Oh, I think all the fear, right. Or like, Oh, Russell seemed like the slick sells me. He's going to try to sell me something. Yeah. We're definitely going to sell you coaching. There'll be one time I'd sell you coaching. You don't have to buy it though, which is really cool. But if you want to, that's cool. Cause then you go to events all throughout the year with me. We keep serving you and that's really cool. Okay. But like,

don't let those things freak you out. Like just come and like your future business partners are in this room. Your future joint venture partners are in this room. Your best friends are probably in this room. Okay. I look at like so many businesses have been built. Like, um,

when people came to funnel hack live, they met there and they started business, the partnership and relations. And like they travel, we've had like a dozen marriages that happen. People meeting at funnel hacking built. Like when people came to Funnel Hacking Live, they met there and they started businesses and partnerships and relationships. And like they travel. We've had like a dozen marriages that happened. People meeting at Funnel Hacking Live. Like your tribe, your people, your family, your peers are here.

And so all you gotta do is just show up and be part of that. And like just show up and like, if you have a ClickFunnels shirt on and you're at the airport coming to the party, guess what? They're all gonna know who you are. Like they would hug you and love you.

Like, oh my gosh, you're a funnel hacker too. Come on, let's go. It'll change your life. And so be in that room. I promise you that. And it might not be from something I said. It might be something, sometimes it's like some random,

like you're in the room, but all of a sudden like, who knows, like Stu dropped something. You're like, that was it. That nugget was the thing that shifted it for me, right? Or maybe it's Dan or Kaylin or like any of these speakers have the ability to change your life, but you got to be in the room where it happens. And if you're in that room participating, like we have choreographed and created an

environment, uh, to make change possible, to make change happen. Okay. And so I want you guys to be there. Um, I hope you're there. I'm going to be there. I'm bringing my kids there. There's no way like I literally pointed out school to be there because it's that important for my kids to be there. And the same thing is true for you guys. So if you don't have your tickets yet, go to FunnelHackingLive.com. Get your tickets. And again, get tickets for you. Get tickets for a spouse.

Get tickets for your business partners. Bring your teenage. Don't bring little kids. But bring teenagers along. Like bring the family. Make this a family event. And we can help transform you guys together as a whole. It'll be a lot of fun.

We are not selling virtual tickets this year. I want everyone in the room. In the can, we can do things I can't do, uh, virtually. So I make sure you guys are coming in the room. Uh, and again, these are all our speakers. Thank you so much for all of our speakers who have confirmed and signed contracts that are coming here. They all are again. We'll have a couple more speaker reveals the next couple of weeks. We finalize the last few people and get them all in there. And with that said, time to go your tickets, funnelhackinglive.com. Thank you guys all for hanging out. Appreciate you all. And, uh, we'll see you at Funnel Hacking Live.

Thanks everybody.