Marketing Secrets with Russell Brunson - (MS) How To Break 9 Figures a Year Using this Linchpin - Part 2

Episode Date: March 31, 2023

Hey, welcome to part 2 of the Linchpin framework, where I'm revealing the one forgotten tweak that made ClickFunnels a 100M+/year business, that we're doing in ALL of our businesses right now. I'm actually in Mexico revealing each funnel and how we're doing each piece of this with our Coaching and Mastermind students (and it's so fun!!!). So, if you haven't listened to part 1, do that because it covers the first 2 steps you NEED in order to make this work in your business. With that said, let's jump in! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TwoCommaClubX.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? Welcome back to the Marketing Secrets Podcast. We've been getting messages and notifications from everybody freaking out like, give me part two russell i understand i need the rest so don't stress today we're i'm still in mexico still hanging out with the inner circle we've been geeking out uh inner circle to come to quebec like everyone's been geeking out deep on the linchpin framework which you were introduced to last week's podcast and so this episode we're going to give you the the conclusion of my presentation from funnel hacking live now i remember that this was the first time I'd ever taught it publicly. So it goes through the whole framework.

But man, this is evolving and growing so rapidly. Since this presentation, we did it to launch ClickFunnels 2.0, which was a smashing success. We then evergreened it. And right now, every two weeks, we roll out an evergreen version of the Linchpin formula on ClickFunnels 2.0, and it is crushing it. We're 1.5 times ROAS in the first seven days, which is crazy. We're just jamming people in the continuity like we never have before. Vumli, which is the software company we bought from Brad Callen this year, it's a video hosting platform, which if you haven't seen it yet, go to Vumli.com, like it's insane. But we started doing this exact same uh framework there and we

crushed it like we added 2 000 people to continuity in uh in less than seven days which is crazy 2 000 people to join continuity program in seven days yeah like it's crazy and then uh and then at the end of it we as you will learn during this next session we did our uh the bulk continuity offer and we made enough money to buy ads to fill up another 2000. Like it's just, it's crazy. It's like self-perpetuating growing thing. We then did it, uh, on a webinar with Brooke Castillo to her audience on life, her life coaching audience, which crushed it. We did it on, um, uh, for my birthday party. We did it there. Like we just keep applying these principles and everything is just growing. Everything we're touching to, it's like the Midas touch. You take the linchpin, you touch a business with it. It's like turning it to gold instantly. So anyway,

I digress. I'm going to let you guys listen to the second half of it. You guys can keep learning about it and geeking out. As you listen to this, again, if you want to jump in the deep end of the pool with all of us who are eating, drinking, breathing, living the linchpin right now, like I said, we're doing it in the Two Common Club X coaching program, Inner Circle, Category Kings, and Atlas. Like my four coaching slash mastermind groups. This is all we're thinking about, talking about, and doing. And if you want to jump in with us, I'd recommend go to twocomboclubx.com. It's spelled out T-W-O-C-O-M-M-A-C-O-U-B-X.com.

That's the first coaching program. We take people from startup to a million dollars in sales using the linchpin. So, yeah, like I said, we've been going deep into it. We've got Joy Anderson. Some of you guys know Joy on our team. He's building out these deep workbooks on each session. So like Mifki specifically, it's like 120 page workbooks showing examples,

case studies, like the five to seven different types of Mifkis depending on where they are in the funnel, how they fit and how they match. It's crazy. It's so much fun. We're having so much fun. So I haven't been this excited about what we were doing inside of like our business our coaching program for five or six years um it's

just been fun it's like reignited me um i think i was getting tired because it was like everything was so similar and adcast kept going up so like our profitability was going down i'm like we're doing the same things making less money it's just like that's never like a fun place to build from and now we're profitable up front again and we're able to apply this now to our supplement business our software businesses are like just over and over and over again and it's it's exciting so anyway i hope you guys are having fun as much fun in this game as i am if not come hang out with us i'm cool kids are all having fun over here doing it so again go to comicalbecks.com with that said i hope you enjoy the exciting conclusion of my linchpin presentation from Funnel Hacking Lab.

Now that's all happening. Now it's going to go to the next level. Now we're gonna start adding things on top of that. So step number three now is we create a dramatic demonstration. Okay, that's why Steve Larsen and I spent so much time yesterday talking about dramatic demonstrations. This is where it fits into this model. Okay. A dramatic demonstration is all about finding a hook that's a really sexy hook, bringing it out and doing an event. Something crazy to get people's attention.

Okay. And so typically a dramatic demonstration at the front end here is either a challenge funnel or webinar funnel. These are the two funnel types that work the best for this. Okay. Now this is where I'm going to explain this. And I think that some of you guys are, you might miss this, and I want to make sure that,

I want to make sure you understand this. I'm going to actually draw it so you can see it as I go through this. The warning, to make sure we don't miss this, what I'm talking about here is not an SLO. Do you guys know what an SLO is? SLO sounds for self-liquidating offer. So I've seen people teach for the last decade or so. It's like, oh, do a webinar, right?

So here's a webinar. And someone comes, they register for the webinar. And then on the thank you page, you put an offer. So maybe you put an offer for like a $27 ebook. And what happens is a whole bunch of people register for the webinar, 10% of them buy the ebook. And hopefully you make enough money from this right here that it covers the ad costs.

The ads become free. It's self-liquidating offer right so the thing you sell on thank you page liquidates the ad cost okay and that's a great marketing strategy it's amazing that's not what i'm talking about here okay um this is not the mifki is not a self-liquidating offer and i'll explain what it is here in a second um but the way that this model works um in fact i'll map it But the way that this model works, in fact, I'll map it out the way we did with ClickFunnels. So when we launched ClickFunnels initially, some of you guys know the story. We ended up doing, we launched the funnel five different times.

None of them had worked. The sixth one was the one that finally started working. And it was basically, we did a webinar, right? We did a webinar presentation. So what would happen is someone would see a landing page for the webinar. They would go to the register for the webinar, put the name, email address in. And then they'd come over here. We'd have a thank you page with the dates and the times.

And then from there, we'd push people and they'd come on the webinar. And on this webinar, I would do my presentation. And at the end of it, I'd sell them something, right? And that was kind of the model. Now, it's interesting because, I want to make sure I explain this correctly. If you look at what it was, the first five launches, what the first five launches were, was we just were launching the continuity program, right? So we had clickfunnels.com and it was a free trial and we drove traffic to it. And what was interesting is we drove traffic to it,

they got the free trial, it didn't convert super high and we're like frustrated it. And what was interesting is we drove traffic to it. They got the free trial. It didn't convert super high, and we're like frustrated. We got some people in there, but it was just like, it was hard to get people in there and get them to stick, right? It was expensive. It was $150, $200 to get somebody to take a free trial.

We had affiliates promote it, and affiliates would promote it, but they'd get frustrated because someone would sign up, and then 30 days later, they'd get billed. They'd make money, and the affiliates, it was too long for affiliates. It was expensive because if we were spending $150,

we didn't make that money back for a month or two months or three months, which is a startup company. It was, we couldn't afford that. Right. And so this was really hard. And so it was Todd and I had these arguments back and forth because Todd's like, I don't want a product launch business. Like it's not the business I want to be in. He's like, I want to be in a SAS recurring continuity business. And so that's what we focused on. Launch one, launch two, launch three, four, five. It didn't work. Then we switched to this, where I did a webinar, thank you page, I did the webinar here, and at the end of it I sold for $997

a version of ClickFunnels, and it worked. We started selling people on the webinars, right? It was amazing, and we started making money, and we do a webinar, we make 10 grand, another webinar, 30 grand, another webinar, 100 grand, whatever it was, and it was awesome, we were making money coming back in, but then Todd came back and said,

I don't like this business, we're back in the product launch business. So we didn't't like this business. We're back in the product launch business. He said, we didn't build clickfunnels.com to be in a product launch business. We had to do webinars, make a bunch of money, and it dies. He's like, I want to have the power of this. And I was like, well, I want the power of this

because we can make money up front. I can buy ads and we can make the money back quickly. We can have affiliates promote and they get the money, they get commission from this. And all of a sudden, one day, as we're testing different funnels, Todd had this idea. And it was the, again,

this is the linchpin. This is the difference between us making $10 million a year and $200 million a year was this one little piece. It was so small, so simple. He said, on this thank you page right here, you're going to be talking about ClickFunnels over here anyway. What if we encourage them to go get a free trial? What if we tell them to get the MIFGI? So simple, so dumb, so insignificant. I didn't know what that was going to turn into. So what happened, people registered webinar, they land right here, percentage to go get a free trial. Then they would jump on the webinar. The webinar would happen. At the end of the webinar, I'd sell a year's access for $9.97, right? A bunch of people would buy that. A lot of people, you know, if 10, 15% of people bought, that means 85% of people didn't buy this going through here. And we didn't know what the business

was going to look like. But I want to show you guys what happened over a year. In fact, hopefully, I'll show it to you. There was original registration page. There was thank you page. This is where we added just, again, it's one button. That button's like $100 million a year button right there, right? So create a free ClickFunnels account now. That was it. From there, I pushed them down to our MIFGI, which got them into continuity. Okay. And then if you come back here, this part of the linchpin, at the end of the webinar or the challenge funnel, whatever, we usually sell bulk access, bulk subscription to the offer. Okay. So at the end of the webinar, I made an offer for six months of ClickFunnels, which was the continuity program, plus a bunch of other

bonuses and things like that. That's what it kind of looked like there. Does that make sense? Now, let me show you guys what happened after year number one. This is crazy. After year number one, we had 2,500 members who had paid us $997. Okay, do the math on that.

It's $2.5 million. That's amazing, right? I would have got two and a half, two comic club awards. I would have celebrated. It would have been amazing. But what's fascinating is this is the linchpin. This is the secret, okay? 7,500 people actually stayed on continuity after the trial at 97 bucks a month, okay? You do the math on that. It's $750,000 a month in recurring revenue. Times that by 12, $9 million a year from that. We almost missed that.

We almost went for the $2.5 million business we thought was going to be the greatest in the world, and we missed out on the $9 million that came through because of this one little piece, because of the MIFCI, because of us putting in. That was the linchpin. That was the difference between everything else. Does that make sense? Okay. Thank you, John. Yeah, I want to stress, like, what most people do in their business is they think the MIFKI is the SLO. The MIFKI is not the self-liquidating offer. Okay? If you do this correctly, the SLO is the $1,000 thing you're selling.

For most of you guys, that's your business. For me, that's the SLO. This event is an SLO. You guys getting this? Thinking a little bit differently. Okay. I want to share something. I'm going to pick on Brooke for a minute.

Brooke is brilliant. First time I had a conversation with her, it was after Funnel Hacking Live Orlando, she told me, I think you had a book funnel and you had your membership site, right? And one of the things that she heard was like, is that you needed a breakeven funnel.

So her book was this break-even funnel. It wasn't a break-even. Then she had this idea. She said, what if my $300 a month membership site became the break-even funnel? Oh. But most of you say, no, that's my business. That's my entire business is the $300 a month thing. No, no, no.

What if that became the break-even funnel? And then she sells the certification on the back. All of a sudden, her business went from here to one of the biggest info product businesses I've ever seen in my entire life, right? Because her $300 a month thing became the SLO. In my business, the $1,000 a month thing is the SLO, not the thing on the thank you page. The thing on the thank you page is the actual business.

You guys getting this? Okay, that's the thing I want to make sure nobody missed. Okay, because if you think, oh yeah, we're also talking about an SLO, like no, no, that's not the linchpin. This is the key, okay? Because if you think, oh yeah, Russ talked about putting SLO. Like, no, no, that's not the linchpin. This is the key. Okay? Because the continuity is the business.

It's not the thousand dollar thing you're selling. It's not like everything comes back to like, this is the business. Because what does Dave Fry say? If you don't have continuity, then you don't have a business. This is the only thing we actually care about. Okay? So I believe the best dramatic demonstrations in the world are webinars and challenges. You'll notice that in my businesses, we rotate between these.

I'm a webinar guy, so I love webinars. Pedro has converted me into also a challenge guy, so we're launching ClickFunnels 2.0 with a challenge funnel. Now, by the way, as we launch this, I want you guys to watch the process. We're all funnel hackers in the room. So when you start getting emails from me and every single influencer on the planet who's going to be running ClickFunnels 2.0, watch the process. Because guess what I'm doing?

People are coming in. They're registering for the challenge. On the thank you page, I'm going to bribe them like crazy to get the most irresistible offers, get them a ClickFunnels 2.0 account. And then we do this huge challenge. We're selling them a really expensive thing at the end. And my goal is to optimize to break it. All this money is going to get dumped back into ads. And then we do this huge challenge. We're selling them a really expensive thing at the end. And my goal is to optimize to break it.

All this money is going to get dumped back into ads and keep going and keep going. And we're going to go from 100,000 customers to a million customers by using this MIFCI and tripling down on it.

Does that make sense? Okay. And you guys are twitching in your chair like, I need continuity. I need a MIFCI. I need dramatic demonstration. Like, I'm good.

I got to go. But wait, there's more. Okay. Because I still love high ticket. I don't want to be like, oh, I'm not doing high demonstration. Like, I'm good, I gotta go. But wait, there's more, okay? Because I still love high ticket. I don't want to be like, oh, I'm not doing high ticket. Like, Joe and Eileen, I haven't talked about high ticket. I want you guys, like, all these pieces fit together. They're very important.

They're all strategic, okay? Step number four, then, is the dramatic demonstration, okay? Number two, okay? This is on the backside of this. If you look at the way that I'm structuring this, we're focusing on one continuity, one Mifki. Once a month, I'm doing a dramatic demonstration. Okay.

For me, I'm picking a different hook, doing a dramatic demonstration. Pick a different hook, do a dramatic demonstration. Each month, I'm picking a new hook, doing a dramatic demonstration, bringing people into this whole process. And then once a quarter, I'm doing a virtual event or live event that gets people now into the high ticket thing. Okay. And if you look at the high ticket thing, it's an SLO as well.

You guys can know great continuity at levels that are insane. Okay, and so typically the best way to do the second The second dramatic demonstration is either a live or a virtual event You guys have seen obviously fun hiking live. Yes, are you you're experiencing it? We're inside of it right now, right? During Kovac we did we did the two comical live virtual event which same kind of thing It brings people up and it sends them into your high ticket programs. But that's kind of how the process works to having that in there as well. Okay. And so that you guys is the linchpin. So if you want to take pictures, that's the business model right there. You guys see it? What's up everybody. This is Russell

Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you

may or may not know, a few years ago, JPMorgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop.

Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you

guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab The Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment

I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done.

Yet even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have, first off, the right people,

but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress.

It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com, again, two G's, workinggenius, two G's in the middle, workinggenius.com and then use promo code secrets, S-E-C-R-E-T-S at checkout. Get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable

to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Okay. You guys feeling good about that? You guys ready? Okay. Now a couple of things I want to go

through because this is important. My other favorite thing about the linchpin, we started developing this. Like I said, we plugged it into Dan Kenney's magnetic marketing business and then in ClickFunnels and the other businesses that we're acquiring and we're building out. And the thing that I realized is so powerful because I spent the last six months making a whole bunch of mistakes for you guys to be able to simplify this in a way that's going to be really, really powerful for you guys. A couple things we noticed is to run a little engine,

to run a linchpin business like this, there are two personality types that are needed. Number one is you have to have somebody who is the attractive character. This is the person who's the content person. They're doing the content in the members area. They're doing the content in the MIFCI. They're doing the challenges.

They're doing the things, right? It's like me. I'm the, this is me in the business, right? I always joke, I'm the dancing monkey on stage talking about click phones. That is the attractive character, right? And that is the role that they gotta have. And the second thing is you need someone

who's an integrator and operator who's actually building the structure behind it. So right now, each of these companies we are purchasing or acquiring or we are building, there's two personalities. There's an attractive character for every single one that we're plugging in. And number two, there is an integrator operator.

And those are the two, like literally most of our business units now are running with two core people. And then the integrator operator person either hires funnel builders or they have a funnel builder on the team or they are outsourcing agency, whatever. But for the most part, most of these businesses now are being run by just two and two only people, which is powerful. It's not costing me a ton of money to build huge outside of the ClickFunnels team. All the other

things are happening with two people running this system. And this is literally becoming the playbook for all of our companies. You will notice, if you've been watching us for the last six months, it's happening on ClickFunnels. You'll notice this quadrupling down over the next 12 months, starting with a 2.0 launch in two weeks. This is the model.

We're doing the same thing with magnetic marketing. Again, we've only got two of the four steps done in magnetic marketing, and I think it was 379% increase in sales. Next, I think a month or two months now, we're doing the first dramatic demonstration. It's going to scale from there. We acquired Lady Boss earlier.

This is plugging into the same model. Vuum is the video hosting platform we bought. It's plugging this model. Zuma Juice, our supplement. Auburn Broth, Phoenix, Biohacking Secrets, Understand. I mean, all these companies we're doing, same thing. This is the playbook over and over and over again.

Okay? We're trading an attractive character for each company. We're trading integrated for each company. And then they're running the entire thing. Okay? We're training an attractive character for each company. We're training integrated for each company and then they're running the entire thing. Okay? So that's what's happening there. And so I want to show you guys, for example,

here's ClickFunnels. Okay? As you see, boom, continuity, boom, MIFCI, boom, direct demonstration. This one's happening in two weeks from now. And then from there,

we have virtual events, live events happening for the high ticket. Okay? The model is simple. It's easy. It's replicatable. Okay? Marketing, boom, we've got easy. It's replicatable. Okay? Madagascar Marketing.

Boom, we've got the continuity newsletter, the MIFKI. We're plugging in challenges right now that'll be happening, and then high ticket events as well. And that's that business there. Okay? Lady Boss. They've got the greatest protein shake on the planet. There's the continuity program.

We have MIFKI that we're creating to get people into it. And then after that, we'll be doing live challenges to get people into the MIFKI. And then from there, we'll do live events as well same model same business it fits exactly the same way okay boom is our new video hosting platform the hosting video hosting platform is the actual continuity from there we have mifki offers plugging people in and then when those two pieces are finalized and done and launched we'll start driving traffic to it and then eventually after that we'll launch our first dramatic demonstrations and our second dramatic demonstrations demonstrations. Zuma Juice, the same thing. We've got our continuity, which is a supplement.

We have Mifki going in. Now we're driving traffic to that Mifki. Eventually we're going to find a green juice guru. And if someone here is and wants to be that, we're taking applications now to find the attractive character for Zuma Juice, who will plug in and they will be doing challenges once a month to bring people into Zuma Juice to build the continuity. And they'll be doing live events as well. Same thing with our bone broth company. Boom, we have continuity, Mifki, challenges challenges imagine i buy how to biohack with bone broth

challenge how to lose weight with bone broth challenge how to build muscle bone broth challenge like there's a thousand different hooks we can use for dramatic demonstrations to bring people into this business as well eventually with live events as well uh phoenix is an energy and this is also a sleep product we've got a mifki coming out eventually love challenges back in things as well um uh biohacking secrets this is the project we work with anthony clementi this is also a sleep product. We've got a Mifki coming out. Eventually we'll have challenges. Back-end things as well. Biohacking Secrets. This is the project. We work with Anthony DiClemente.

This is the company. Me and him started a couple years ago. And he went off and ran it. And after we figured out this linchpin model, I was like, Anthony, I want back in. He's like, what does that mean? I'm like, come to Boise. I got the model. It's so simple.

All you got to do is be an attractive character. You don't have to worry about funnels or traffic or anything. You're just going to show up and talk about all the cool stuff you love talking about. He's like, done. And we'll bring you back in. Build me a membership membership site we'll have a mifki boom he'll start doing challenges like the biohacking for energy challenge biohacking for whatever challenge like we'll have biohacking challenge happening once a month and then we'll do once a quarter a live event understand.me is our new personality software we're coming out with continuity and then we'll build mifkis as well same process and then um so he has no one of my big secret projects,

I've been collecting all these old, old, old books from some of the greatest minds of all time and we're building a membership site around that. We're going to have Mifki offers. We literally,

one of the Mifki offers, okay, check this out. I've been acquiring, as you guys know, all of Napoleon Hill's works as much as I can. And one of my acquisitions, I bought an entire estate

from somebody who had all this Napoleon Hill stuff he'd been collecting for 20 years. And in the collection, there were 250 pages of hand-typed stuff from Napoleon Hill. I didn't know what it was. I was just excited. I'm like, this is like so cool. Like literally on the paper, it's like, it's like his hand edits are all over it. And then like when he didn't like his headline, he would go type it again. He literally cut it and then glue it down like cut and paste like back in the 1900s like cut and paste the different headlines and um anyway we went and scanned the entire thing so we're interested and then uh julie who's our editor on all of our book projects she messaged me she kept calling the the scans the hand of destiny the hand i'm like what are you talking about this napoleon hill like

manuscripts like well the title page says that this is a book called The Hand of Destiny. I'm like, that's a book called The Hand of Destiny? Like, I was like, first off,

that's a cool name. Second off, I didn't know it was a book. Nobody knows the book. It's an unpublished work for Napoleon Hill that nobody has ever seen on this planet

other than me. Right? How's that for a Mifki? How many guys would give me some sign up for the MIFGI to get that book in your hands? Okay. The way we're editing that book is really cool. You open it up on the left-hand side, you see the actual picture of the scan page and the Pony Hills edits and the right-hand page is typed out so you can see the original manuscripts

like it is. Anyway, but there's a MIFGI. That's like the most irresistible MIFGI of all time. Like I want to get myself money for it. That's good it is right and then we'll do challenges and bring people back in okay but the guys this model is simple it's consistent it's replicatable it's powerful something all of us can and should be doing okay literally so much so that like two or three weeks ago uh we came back and said what if like we're doing this in our company we're doing training we're training our attractive characters we're training our funnel builders we're training our management team we're training all the people in this model over and over and over again i was like what if we transition the way we do our coaching programs where instead of us

coaching on something over here and then we're doing something over here where they blend together where literally i am coaching the attractive characters for all my companies and then all the attractive characters of your companies can plug right into that okay as i'm training all of our integrator operators and funnel builders into our companies you you guys could plug in that same training as well. How many of you guys would be interested in something like that? Okay. Well, that's what this whole linchpin thing's about.

Hi, everybody. Welcome back. I hope you enjoyed the linchpin. Again, I'm sure it's something that's like you kind of understand it, but there's like the nuances and the things that are just like, I don't quite get it. And so I would recommend listening to this

two or three times. We have a linchpin book coming out in the very near future. You can go get the linchpin book and you can read that. It will help you. And then, like I said, if you want to get coached and mentored through this process, go to 2comiclubx.com. Go apply and you can jump in the coaching program with us and start building out your continuity and then your MIFGI

and then your first dramatic demonstration and then driving traffic and all the other things. So, all right, with that said, appreciate you all. Thanks for listening and we'll talk to you all soon. Bye, everybody.