Marketing Secrets with Russell Brunson - (MS) How to Overcome Drifting So You Can Reach Your Goals

Episode Date: September 22, 2023

Right now I'm working on the intro presentation for Funnel Hacking LIVE in less than a week, which is Phase 2 of last year's opening presentation, "The Drifter VS The Driven." So I decided that the best way to prepare you for what's coming is for you to relisten to the presentation that people have called my best presentation ever. So listen into Part 1 from last year and I can't wait to show you everything we're preparing for you at Funnel Hacking LIVE! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey, what's up, everybody?

This is Russell Brunson. Hope you're doing awesome. I am deep, neck deep, probably deeper than neck deep right now in Funnel Hacking Live, slide presentation, getting all the things done. I always forget, two weeks leading FHL is like, it's a lot.

So I'm worn out, exhausted, and having the time of my life. So I'm excited to be hanging out with so many guys here soon. And hopefully my voice will hold up my body and everything as we're getting, you know, all the finishing touches on. But right now I'm working on my intro presentation for next year's Funnel Hockey Live. Next year, this year's like a week from now. Oh, crazy. For Funnel Hockey Live in a week from now.

And I've been doing that and going back through back through like you know my old presentations and stuff and last year i gave a presentation um day number one of like a live called uh drifter versus driven i've had a lot of people tell me that was like my best presentation ever um it was interesting because um i was nervous in it you can probably hear my voice when you listen to it and stuff like that um and i've played it once here on the podcast so probably eight or nine months ago you guys may have heard this already but um i think it's fitting for a couple reasons number one it's something that like a continual messaging to keep rehearing number one the number two is um as i'm working on my presentation for this year's um my intro presentation it's not drifter versus driven this time but it's kind of the next level that's like

step two phase two um so those who are going to be at fun hiking live i'm gonna i'm gonna let you re-listen in on the drifter versus driven presentation which will prepare you for the imminent amazingness that you'll hear this year's funLocking Live. I hope I don't mess it up. So that's the game plan. So with that said, I hope you enjoyed this episode. It's called Drifter vs. Driven. And yeah, this is where my mind is at a year ago right now. I was preparing that presentation a year ago.

And this year I'm working on the next one. So I hope you enjoy it. And for those of you who are coming to FHL, I'll see you here in the next one. So I hope you enjoy it. And for those who else who are coming to FHL, I'll see you here in about a week. All right. Thanks everybody. Welcome to the marketing seekers podcast. My name is Russell Brunson and I'm what you call a serial entrepreneur, but with a twist, you see 50% of my time, I'm the CEO of ClickFunnels helping over a hundred thousand brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in.

During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. I can't believe it's been a year since we were hanging out. Welcome back, you guys. How are you all feeling today? This is crazy. So just so you guys know, this is the biggest Funnel Hockey Live we've ever had. Do you guys know that? This is so crazy. Every year I'm like, there's no way we can get more people. There's no way. And like every year you guys keep coming back and you're bringing your friends, you're

bringing more people. I am so just honored and blessed to be here today. And for the next four days to serve you guys, we've been working so hard on our side to get everything prepared and ready for you guys. I know that there's some people in this room who are here. Some of you guys may be unsure, you're nervous, all the different things. But my hope and my prayer for the next couple of days is that so many guys have a chance to change their lives. And not so much just for you, but also because I believe, and I'm going to talk about this today, but I believe every single one of you guys have been called to change a group of people's lives as well. And so I want to change your life so you can change their life and so we can keep the world an amazing place. So that's what's going to be happening over the next

couple days. It's going to be so much fun. And I just, I just like want to just watch you guys. This is the coolest thing in the world. Thank you very much. So to begin with, I wanted to start with showing you guys, if we throw slides up, the quote on the back of your guys' shirt. When we built ClickFunnels, one of the biggest things we wanted to do is we wanted to create more than just like a software product or something like that we wanted to build a community of people and so for the last two or three years I've had this quote on the back of your guys' shirts

when you first come in because I want you guys feeling this way that we're here, we're a community, we're a family on the back of your shirts it says surround yourself with the dreamers and the doers the believers and the thinkers but most of all surround yourself with

those who see greatness within you even when you don't see it yourself how many times have you guys ever been there even when you don't see it yourself. How many times have you guys ever been there where you're like, I see it in him and her and all these other people, but not in myself? Okay, you're in a group right now of peers, of people just like you. We have over 100,000 people inside of ClickFunnels, and you're the 5,000 or 6,000 who are the craziest who came here, who are the most excited, most passionate, who want to change the world the most.

Okay? And so even though you may not be able to see it, I see it in all you guys and the people around you see it. And so remember that we're a community, we're a family here trying to help raise and elevate each other all together, which is so cool. Um, yes. Um, so my presentation, I've been really excited about this presentation and very nervous at the same time. The presentation that I wanted to give you guys today, the title of it is called The Drifter vs. The Driven. If I can pull that up there. And before I get into this too deep, I wanted to tell you guys a story.

You guys cool if we do some story time for a few minutes? Okay, so I've got something really special here to show you guys. And this is something that I've been freaking out about. I didn't think it was going to be possible. And this morning it showed up here at the hotel. And it's something really, really cool. How many of you guys know who my favorite author is? Say it loud. I can't hear you.

Okay, so Napoleon Hill, one of my favorite authors of all time. And it's been crazy for the last year or so. We've been working with the Napoleon Hill Foundation and Don Green, a bunch of different things. Like two weeks ago, I believe, Justin Benton, one of our Inner Circle members. Let's give Justin a round of applause. So Justin flew out there, had a chance to meet with all of them, and negotiated a deal with them where we could actually have here on the stage today the actual typewriter that Napoleon Hill wrote Think and Grow Rich on. Do you guys want to see it?

So check this out. This is the actual typewriter that he wrote that book on. Is that crazy? Can the camera see this? Can you guys show everybody? Okay. Now, Justin, we love you. And not only that, so Think and Grow Rich is an amazing book,

but actually my favorite book by Napoleon Hill is a book called Outwitting the Devil. How many of us have had a chance to read Outwitting the Devil? Yes? This right here is the original manuscript, Outwitting the Devil, that was typed on this typewriter. Is that the craziest thing in the world? Can you imagine like, yes, like Napoleon Hill sitting on this typewriter typing these words that became this book that's changed my life and changed so many of your guys' lives as

well. And so this is just kind of a special thing that Justin was able to pull off before this whole event started, which is really cool because like I said, the title of this presentation is called The Drifter Versus the Driven, which is the whole thought that I kind of got when I started reading that book. When you read that book, it's really interesting. If you look at the timeline of events, it's really fun. So Napoleon Hill sat down in 1937 and wrote Thinking We're Rich on this typewriter right here.

And then published it to the world and became one of the greatest selling books of all time. I think it sold over 100 million copies at this point. And then the next year, he sat there. He was inspired. He felt this calling. He sat down, put a piece of paper and started typing the manuscript about winning the devil. And he wrote this book, which is, again, one of my favorite books of all time. And when he got done writing it, he said, if I publish this right now, he's like, people will destroy me. Like it's not ready

for today. Like if I do this, it's gonna be really bad. And so he never published it during his lifetime. He passed away in 1970 and his wife ended up getting the manuscript and she looked at it, she read it again. She's like, I'm, I can't publish this either. It's too controversial. It's too many things. It's not like the world's not ready for it yet. And so she had it when she passed away, got passed on the next person, the next person finally, eventually, uh, gotten the hands of the Pony Hill foundation. And, um, and they decided it was time to actually publish it. And so they published this book and, uh, it was a book that was written, like I said, a hundred years ago, that was written for today for all of us. And it's just such an amazing book. And in the book,

um, it's interesting. I gotta be careful with stages shoes. I'm going to lose my clicker sometime if I leave it somewhere. In this book, the premise is he's having this conversation with the devil where the devil has to tell him anything he wants. And so Napoleon Hill has this chance. Like I asked the devil anything I want, what should I ask him? This is what he asked him. He said, tell me all the tricks by which you enter into and you control the minds of men. You want to know like, what do you do? Like I've seen this happening all over the place. Like what are the things you into and you control the minds of men. You want to know, like, what do you do? Like, I've seen this happening all over the place. Like, what are the things you do to get inside the minds of men to control them from not

doing good, from not living up to their, to their missions, their purpose, their foot, like what they're capable of doing. And the devil wrote back or talked him back and said, the greatest weapon I have over human beings is I established the habit of drifting. And then in this book, he goes on, he talks about people who are drifters and people who are non-drifters. And I started to read this and like, uh, as he's going through like people that are drifters and like their tendencies and what they do and why they do and things like that. Like I did not resonate with that. And I didn't resonate honestly with the word, uh, non-drifting as well. And I was like, what's a word that like, I don't want to

be a non-drifter. I want to be something more powerful, something more amazing. And so the phrase I started using about a year ago is like, I'm not a drifter. I'm driven. I'm someone who's driven. And so that's what this title of this presentation is the drifter versus the driven. Cause you guys are here in a room of a whole bunch of driven people. And I'm curious how many guys before you came here, their friends, people you love, people you care about who are like, why are you going to this event? You're going to Florida to go talk about marketing with a bunch of nerds in a room for four days? How much did you spend over here, right?

Most of the people we love and we care about, they're not driven like we are. And they think that we're crazy. How many of us have someone who you love who thinks you're crazy for being here right now? Okay. But we are the driven. We understand that we're a little bit crazy. We're a little bit different, right? And so the first thing I want to talk about is this concept of drifting.

Because I want to make sure that we are careful that we don't become drifters, that we don't fall back into those ways. Let's see. So throughout this weekend, you're going to hear a lot about this principle of the hero's journey. How many of you guys have heard about the hero's journey before? Okay. I'm going to talk about it. Bill Allen's going to talk about it a lot, I think, in two days from now,

which is like, he's going to geek out with you guys and have so much fun. But the basis, premise, for those who talk about a lot, I think, in two days from now, which is like, he's going to geek out with you guys and have so much fun. But the basis premise, for those who don't know, is throughout time, throughout history, throughout time, throughout every generation, every like cultural group around the world, when they went back and started studying everybody's stories and things like that, every story kind of followed the exact same story timeline, right? And Joseph Campbell was the first to kind of identify it. He wrote a book called The Hero with a Thousand Faces that kind of mapped out like every hero and every journey, every single story

followed the same process. After that, a whole bunch of other amazing people have taken it and figured out different ways to teach it. I taught a lot about it in the Expert Secrets book. But if you look at that, it's interesting because in every single journey, it starts with you, right? You are this person.

You are the hero, okay? You think of any book, any movie, any story, your story, the reason why you guys are here today, right? You are this person. You are the hero, okay? You think of any book, any movie, any story, your story, the reason why you guys are here today, right? We all start, and we start in this place called the ordinary world. That says ordinary world. I have horrible handwriting. I apologize in advance, but now there's the legend. That means ordinary world. So we start in this thing, right? We're in this ordinary world, and we all want to achieve something. We have some dream, some vision, something we want to go for, right? We have this thing over here. This is this target we're going for. There's a target. We want to achieve this thing, right? It's our, it's our, it's the journey of achievement,

right? We want to achieve this thing. And sometime in our life, we're sitting here and we're in our normal world. So for all of you guys, your normal world is wherever you live, right? You're in your home, you're doing something, right? So you're comfortable. Everything's fine. Nothing's bad, but you're just like, I'm comfortable. And all of a sudden, you hear the call. Okay? He calls it in a, they call it in the hero's journey, they call it the call to adventure. Right? And they hear this call to adventure. And the call happens. And all of a sudden, you're like, wait, what is that? And you feel it. And it may not be an audible call, but you feel it. How many of you guys have felt that before? You felt that call of like, I'm made for something more. Right? I'm made for something great. And you feel that call,

and you're like, God. And all of a sudden, if you look at the timeline of the hero's journey, what always happens is the hero hears the call to adventure, right? And they get excited. They want to move forward. And then something happens. Immediately, every single time and every single story throughout time, throughout history, throughout every single culture around the world, after they hear the hero's, after they hear the call to adventure, the first thing that happens is the hero refuses the call. No, no, no, no. I'm not ready for that. I'm not worthy for that. I look like I'm 11 years old. I'm scared to death. I talk too fast. I don't want to be on stage. It's like, I'm so introverted and scared. Like, no, no, no. I'll do anything, but not that. I want to achieve that,

but like, I'm not willing to do that. The first thing it hits every single time is refusal to call, right? And so this direction right here is faith, right? Oh, I'm going to do that thing. And also I'm going to hear the refusal to call, which is fear. And that fear hits us, right? Oh, I'm not ready. I'm not worthy. I don't know if I can do this. I don't have the talents, I don't have the abilities. Like, what am I going to do, right? We have the refusal to call, okay? The difference between the driven and the drifters, the driven in spite of that, they have the same fear, right? But instead the refusal call happens, they say, no, like I'm gonna do it.

I feel, I hear the calling so loud, so like it keeps happening. I keep hearing it, it's beating, it's pulsing. I gotta follow that thing, right? And so we go, we pursue it. And those who decide to not follow fear, we follow faith. These are the driven.

These are the ones who are going and trying to achieve something. These are you guys here in this room today. Okay. You can give yourselves a round of applause for that. And so, yes. So that's where, that's where this whole, this whole thing begins with. Okay. Those who drift, it's not because they're bad people. It's because they hear the call and they get scared and the fear overcomes them. They don't do anything. They stop and they hold back. Right. Ryan, Ryan Moran, uh, who owns capitalism.com, one of my friends, he said something so powerful one time he was trying

to define what an entrepreneur was. And he said, an entrepreneur is somebody who decides to take personal responsibility for a problem that's not their own. It's that powerful, right? We hear this call. Like why? Like I think about man, like 20 years ago when I got started in this game, I was 20 years old. I didn't know anything about business or marketing. Uh, I think about, man, like 20 years ago when I got started in this game, I was 20 years old. I didn't know anything about business or marketing. I had a, I shouldn't tell my, I have three of my kids here in this room. Kids can cover yours. I had a cumulative 2.1 GPA in college.

I was not smart by any stretch of the imagination. And all of a sudden one day, for some reason, I get excited by this nerdy thing called marketing. And there's this old guy with a faux manchu talking about like these things. I'm like, what? Like, I got so excited about direct mail and marketing and like all, like for some reason that like, that I was interested in it. Right. It's that call, that call to venture. Like, why is this so fascinating to me? I have no idea, but it was, I started learning and studying. Started like geeking out, started going deeper and deeper. Right. And that's how it is for all of you guys. Like you hear that call and all of a sudden, like, it doesn't make sense a lot of

times at first. Like, you know what I mean? Like when I got started in this game, it didn't make any sense at all. I remember in fact, I was going to tell about this a little bit later, but when I first got into the, oh, I'm going to come back to that because I don't want to miss it.

Don't let me forget. So I'll come back. So this is interesting. This is what the devil said back to Napoleon Hill. Cause he asked me, so what is the drifter? What does that mean? It's the drifter, someone who accepts whatever life throws in his way. He doesn't know what he wants from life and spends most of his time getting just that. Okay. The opposite of that, the driven, like we know what we want. We have definite a purpose. Like that's the thing I want. That's the goal I'm going for. That's what I'm moving towards. Right. We know what that thing

is. You guys want to be in this room. If you didn't know something, like I want something different, I want something more. Maybe you don't know exactly what it is yet. Be like, man, whatever these people in this room have, I want that. I want to experience. I want to feel that. Right? And so you have a direction motion. You're moving forward, which is unique, which is different than most people. Okay. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.

And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business

being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called the revolving pricing method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this,

you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is

different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there,

we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, two G's working genius, two G's in the middle, workinggenius.com,

and then use promo code SECRETS, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you will change the working dynamics amongst everybody

and help your company to grow. So faith versus fear. This is the next piece of the puzzle. So you have each of you guys here. You have the drifter. You have the driven. Right? And then this is you as a person. Like I said, every single day you have this ability, right? To choose to move forward in faith. Like, and faith is a fascinating thing. With faith, you don't know what the answer is.

You don't know where you're going to go. Like how many of you guys got into this business? Like, I know exactly what I'm going to do. I know exactly how I'm going to do it. None of us do, right? We just have a goal. We have a vision. We have a thing we want to accomplish.

Then you start going like, I hope we figure this out somewhere before I run out of money, before I get tired, before like my spouse kicks me out. I'm trying to figure this out. Like you're moving forward in faith because we don't know what it is yet. We're moving as best we can. So the driven mood forward in faith, the drifters, they stop, they get paralyzed with fear. Okay. Said in another way, those who are the driven are those who act. And those who are drifters are people who are acted upon.

Okay. I want to be someone who is someone who acts. Now, it's interesting. If you look at this, it doesn't matter which direction you go. As you start doing either of these things over and over again, if you start moving forward in faith consistently over and over and over again, you're going to develop a pattern of moving forward in faith. If you start choosing fear over and over and over again, you start building a pattern of fear. Okay, Napoleon Hill called this hypnotic rhythm. He said, if you're going here, you start building things like

hypnotic rhythm. It's like a, almost like a whirlpool. You get stuck in this thing, right? It's like a tractor out in the field and it's going around. It's getting, it's in the mud with this big tires. It's building these ruts and ruts get deeper and deeper and deeper. And eventually it's hard to get out of it, right? But same thing. So if you're over here moving forward faith, you start building these patterns that go over and over and over again, and you're able to move forward and to be someone who's driven, right? And so it doesn't matter which direction you're going. You're getting these rhythms, either positive rhythms or negative rhythms. It all comes off of like, what is the thing we're choosing? Which direction are we going? Okay. And so I want to talk about this because

so many times in my life and your life, like we have this opportunity. This is us every single day, right? We're here and an option comes to us. Do I show up? Do I not show up, right? Do I choose faith? Do I choose fear? This is not something you pick once and that's the pattern for your life. You pick it over and over and over again until it becomes hypnotic,

until it becomes something that's part of you, right? That's not going away. I started thinking about just different times in my life where I was scared, right? Where I heard the calling, do this thing and all of a sudden I got the refusal to call. Like, no, you're not good enough, Russell. Like, oh no, I know. But like, I feel like I need to do this thing. Yep. You're not ready. You're not worthy. You're not like all

the things I know. I know. But like, I want that thing really, really bad. And so I decided to move forward in faith. Okay. The first time in my life that I can say that this actually happened to me, because I literally was a drifter my entire life until eighth grade. And my dad convinced me to go into wrestling and I started wrestling. And very quickly I found out that I loved it. I wanted to do it. And I remember after my first year, I told all the guys on my team, I said, I'm going to be a state champion. I'm going to be a state champ. And they all started laughing at me. Like, dude, you're like the worst on the team. You're not going to be a state champ. I'm like, yeah, I am. Like, no, you're not. And they made fun of me and

they teased me and they mocked me and they beat me up over and over and over and over again. But I was like, that's the goal. That's where I'm going. So I kept moving forward with faith, moving forward with faith. And eventually, the people were beating me up. I got better, and I got better. Eventually, I was able to get a spot where I could beat them, and I could beat the other people, and eventually, I became a state champ.

Thank you. I say that knowing that in a few minutes, now you guys are going to have a chance to literally hear from the greatest wrestler of all time here on the stage, which I'm still flipping out excited by. One of our guest speakers who, anyway, we're going to do simulator, but it's amazing. But I thought about, start thinking about other parts, times in my life where the same thing kind of happened,

right? In fact, the very first time I came to a seminar like this, Armand Morin's big seminar. I know yesterday at dinner, I saw three or four people were at that seminar with me. How many guys were at Armand's old big seminar with me? The very first time I was there, it was like three of you guys here. So I go to the seminar, I'm an nerd so i'm behind my computer my laptop like just doing my thing and there's all these people coming in they're excited and people are on stage talking and speaking and selling and i remember seeing the very first person on stage they did their presentation they sold something i watched people run to the back of the room with their credit cards like throwing credit cards in the back and signing things up and i was like what just happened and i was doing the was doing the math, counting the people in the back of the room. I was like two, I think they

sold a $2,000 package. I was doing the math two, four, six, eight, 10, 12. And when all of a sudden it was like, they got me like 60 or $70,000 in 90 minutes. I was like, okay, that was really, really cool. But like, you know, I'm, I'm an internet guy. I don't really care. Next guy got on stage. His name is John Childers. He's a public speaking, public speaking coach. And he sold the $5,000 package. And I watched people run the back room by his. And same thing. I was in 5,010, 23. And I was like, he made $150,000 in an hour. And I was just blown away. And this is this call saying, Russell, like that's going to be you someday. I'm like, no, no, no, no, no, no, no. I don't do stages. I sit behind computers. I don't see anybody. I can hide from them. I'm really introverted, awkward. Like, no, I don't do that. And it's like, no, no, no, no, no. I don't do stages. I sit behind computers. I don't see anybody. I can hide from them. I'm really introverted, awkward.

Like, no, I don't do that. And it's like, no, this is going to be you. I'm like, no, no. I remember going back home, and I was like, I can't get that thought out of my head of like, dude, some human being who is just like me, who put on pants just like I did and shirt just like I did, got on stage, spoke for 90 minutes, and made $150,000. It was such a big, in my head, I couldn't, like, it would not go away. I kept going over and over. I said, okay, I'm going to do, I'm going to go speak on some

seminar stages. But guess what? In my head, I'm like, Russell, you're not good enough. You're not ready. You're not worthy. And guess what? It's interesting. That voice is actually right. I wasn't. Nobody would like invite me. And so I was like, well, if no one's going to invite me, you know what I'm going to do? I'm going to build my own stage. And so what I decided to do back then is my local Boise, Idaho, I rented a Holiday Inn. We ran radio ads saying, come learn from internet marketing nerd Russell Brunson. He's going to be doing this thing at Holiday Inn. We're going to teach you about how to build businesses. And I was so excited.

And I remember hearing the radio ads running. I'm like, I'm on the radio. This is the coolest thing in the world. And they had to call a phone number to reserve their seat. And we got a bunch of people who called and reserved their seat. And then, uh, the date event was happening. And I think like Brent was there. A couple of people from our team were there way back in the day. And, um, we, uh, we had, I think it was like a hundred people at RSVP to be in the room. And so we were like getting everything ready. And I had my, you know, back then I would wear a suit and tie cause I thought that's what business people did. And I was all prepared and ready. And we had like the table in the rooms. I was going to sell something in the back. And so we were like getting everything ready. And I had my, you know, back then I would wear a suit and tie because I thought that's what business people did. And I was all prepared and

ready. And we had like the table in the rooms. I was going to sell something in the back. Like everything figured out. I do my little, you know, get all ready. And then people were showing up. And then finally I come out and it was before we had, you know, screens and backstage. And I walk out to welcome everybody. And guess what? Two people were in the room. One was like third row over here. One was in like the 50th row back there. I was like, oh man. Okay. And all I wanted to do was to run away. Fear was yelling at me. Told you so. You're not good enough. You're not smart enough. Nobody wants to hear you. Nobody cares about funnels. No matter how excited you are, the world does not care. I was like, but I care. I said, you know what? I'm going to go in and just do my best. I'm going

to serve these two people. And so these people had a personal seminar for me one-on-one where I was just going crazy. I think it looked at me like this guy is crazy. Like he is so excited about this weird thing. Um, that was the first time I think most people would have quit after that. But I was like, you know what? This is like, this is not about them. Like, this is my passion. Like, I love this. I feel like if I keep talking and I keep talking, I keep talking. Eventually more people will show up. And so we tried it again. Next time, 10 people show up. We did it again. 50 people show up. Eventually got to a hundred people showed up. Right. Today I'm looking in the room. There's like over 5,000 people of you here in the room. Like it's crazy. Right. Like this is true in

anything in life. You guys, um, you've probably heard this before. It says that God doesn't call the qualified. He qualifies the called, right? Your job is not to say, life, you guys. You've probably heard this before. It says that God doesn't call the qualified. He qualifies the called, right? Your job is not to say, oh, I'm ready for this. Like you're not going to be ready for it, okay? When we built ClickFunnels 1.0, Todd and I, eight years ago, sitting in a room, neither of us were qualified to do it, okay? Todd's a great programmer, but he had never built a site

that was going to house 100,000 plus people's websites. We're going to show you some stats here in a minute. It's insane to see how much volume you guys put through this. Like he wasn't ready for that. In fact, it's crazy. After we launched ClickFunnels, first thing is that we set a launch date because I was like, if we don't pick a date, we're never going to launch this. We picked a launch date. We got everybody involved. We did this big launch. And the night before the launch, Todd and Dylan at the time were in their coding and they're like, hey, just so you know, software's not ready. I was like, what? Because the launch is tomorrow. Like, like yeah it's totally not ready yet it's like well like it's

going live tomorrow everybody's sending emails it has to be live like okay well i have an idea dylan had this idea he's like what if instead of launching the entire software to everybody right now what if we do a reverse launch like what's the reverse launch tell me about this he's like well instead we just give them day one they get logged into the software and they can like look at it and then we'll each day finish a feature and give them that feature next i was like do you think that'll work it's like i don't know like well do we have any other options like no i'm like okay so here we go so we did the launch everyone logs in click funnels like so what is this right well it's a shell right now but eventually it's gonna be this really cool software you can build funnels with and todd's

back there coding like crazy and also also like the next night, like midnight, he's like, feature one's done. It's in there. So we emailed a little list, like, guess what? Feature one's open. Like log in and you can see the first thing. And people logged in. They're like, cool. Like, but how do you build funnels? Like, well, that's coming. It'll be here. Like, your name is literally ClickFunnels. Like, I know we'll get there. Like, just go use the thing. And then poor Todd's like drinking Red Bulls. And like, you can't go to sleep, Todd, because we need another feature by tomorrow. And every day him dylan would sit there and they get another feature we launch the next one and the next one and they just crank this thing out and over like

a two-week period of time we had click funnels it was crazy to go through the experience right but even then like it wasn't perfect uh todd told me she's like he's like this version of click phones will hold about 10 000 people and then we'll probably have to change i don't know databases or structure or something really smart. I was like, okay, I don't know what that means, but I'm going to go sell some. So I'm out there selling like crazy. And how many of you guys have been here since year number one? Okay.

So for year number one, as it got bigger and bigger, we got to the point where we had almost 10,000 members. All of a sudden, things started going weird. Like the software would go out, and then different issues would happen, and then things were happening. And I was literally with my family flying to London to go speak an event to tell people in, uh, in Europe, how great ClickFunnels was. And as I'm in the air, ClickFunnels goes down. And when I land, um, in, uh, in London and I get hit or not hooked on my phone, my phone starts blowing up. And it's crazy. All these people who like seven or eight hours earlier when I was in New York flying away, they all love me. Russell, you're're the greatest we're building funnels you're the greatest person in the world

you changed our whole lives this is so awesome those same people when i landed in london had literal death threats in my messenger i'm gonna kill you russell my ads have been running for four hours and sites down you owe me ten thousand dollars like not one or two like hundreds of people i was like oh i call todd i'm, what's going on? He's like, yeah, click phones down. If we're able to get it back up. And all I heard was word if, and I'm like, okay, what do we do? Fear starts freaking out. Like Russell run. You're in Europe. Nobody will know. Never come back. Start a new life with your family. It's going to be amazing. Right. And that's what I wanted to do. And I'm like, oh, no, no. But we didn't have that option, right? So it's like, okay, do we act or are we acted upon? I'm going to act.

What are we going to do? I don't know. I'm scared to death. These people are going to hate me. They do hate me. They're really mad at me right now. And so we went and clicked live on Facebook. And our ClickFunnels group back there said, hey, guys, this is the deal.

We messed up. And it's embarrassing. And we're down. And it's not okay. And I'm angry. Todd's angry. We're all angry. We're trying to fix it.

We apologize. We're figuring out a way to not make this happen again, but we are so sorry. We're trying to figure it out. I'm as mad as you are. And I understand you're upset at me. And instead of like hiding, like I wanted to do like every part of me wanted to do, we just faced it. Um, it was crazy as the next day they got a software backup. We changed databases and a disaster averted, but it was crazy because over that period of time, I thought for sure, like we'd lose half the customers and we didn't, uh, we lost very, very few customers. It was amazing. And I think most people told me later, it's like, because you didn't hide because you came out and told us we were going to stick with you through all of it. And it was amazing. Um,

but it comes, yeah, it comes back to, it comes back to that over and over and over again. Uh, and the one last story about this with faith and fear, like two years ago, um, we told you guys this story last year for those of you guys who were here. Two years ago, Todd and I had the opportunity to be done. We got a really good offer. We could have washed our hands and sold ClickFunnels and been done. But as we looked at it honestly, like this was the reason that was driving that entire decision. It was fear. Fear that like maybe we couldn't do what we needed to do with Next Step. Maybe we couldn't figure out next things. Maybe like a million different ideas. And we had this amazing option where we could be done and retire and like just be done. But man, as we sat there in his lake house in Georgia sitting there like,

what do we do? What do we do? Like, this was the thing that kept pulsing was this call. It was like, move forward with faith. Like, no, you guys can do this. Like, but we don't know how we're not ready. Like for us to do that, like we literally have, can't pay ourselves or, excuse me, most executives on our team for two years if we're going to do that. And we're like, all right, I'm not going to lie. We thought it was going to be a year. Ended up being two years. But we decided to move forward in faith and to create ClickFunnels 2.0, which, by the way, all y'all who are in the room today and tomorrow are going to get access by tomorrow.

Are you guys excited for that? As long as Todd tells me that's true, I think it will. Whoever you are in a minute will tell me, but that's the game plan. So Napoleon Hill in thinking or in outweighing the devil, he said something cool. He said, he said, you are entitled, you're entitled to know that, that two entities occupy your body. One of these entities is motivated in response to the impulse of fear, and the other one responds to the impulse of faith. And for us, every single day is a choice. They're both there, and the more you choose this over and over consistently,

the more it creates this pattern. It gets easier and easier and easier. That's the difference between the driven and the drifters. The driven are those who choose faith. So the question again for you is, will you be guided towards faith or allow fear to overtake you? Okay, so let's talk about the driven now. One of my favorite things about what we do, and it's funny, like two minutes before I

came on stage, we heard you guys going crazy. Todd's back there, and he said, this is insane. He's like, I thought we were just building websites. I thought we were building software. He said, I had no idea this is what was going to happen. And what's fun for me is I feel like what we do here at ClickFunnels is that our calling is we were called to serve the driven. And I got a message here. And I hope Annie doesn't mind me reading this. But she voxed this to me like three or four days ago when there was so much chaos coming into this event stress anxiety all the things that happened and she voxed me this and like it changed everything for me but man it also like helped put in perspective like why we do what we do and i wanted you guys cool if i read this real quick

um so this is what annie said and and if those who don't know annie grace by the way um she is she's right here. She's amazing. What Andy does, her whole mission, she helps people break the chains of alcohol addiction in families. It's one of the most amazing, like she's an amazing person. What she does is so powerful. And so that gives you context of kind of this message she sent me, which by the way, thank you for like timing was impeccable. Okay. So she said, good morning. You were on my mind. When I first came to FHL 2017, I had no idea the cost of live events to the person who was on stage, especially the cost to people like us who were reluctant to be on stage in the first place. Ironically, most people in the audience actually think, oh, that's lucky.

That must be nice. Anyway, I've hosted a few of my own, much smaller, and I now know the cost. You have to give so much. Push right against the edge of what you think you can give. So I just wanted to say that you are amazing. It was that single FHL 2017 event. I didn't even have a ClickFunnels account yet. I just felt God nudge me towards being there in Dallas.

It changed everything. Your sacrifice of doing what is so hard, of pushing yourself beyond what is reasonable for a person or the world to ask of someone, has made all the difference for me, for us. We as a family are changed. There's real freedom in what your dedication to your mission helps me to do. Innumerable dads are not able to read bedtime stories to their kids instead of yelling them before passing out drunk. There are real people who are alive today who would not be, thousands of them. Real families where the curses of alcohol addiction, the devil, have now been

broken for generations. Real women and children are not getting hit or worse. Real rapes that are not happening. Sorry to be so blunt, but what you help me do in the world is on the edge of the battle of good and evil. And Russell, as you go next week, please hear me when I tell you that you are amazing. You are doing his work at the highest level. He is so proud. And we'll be in the audience every moment grateful for you. Colette and your entire family who allowed you to change the world in a beautiful and unique way that only you can. that's one person in this room you guys like i literally have no interest in any of you guys making money i could not care less like that is not my goal and hopefully you guys know that we

talk about money we talk about awards but i've been called to serve the driven and the reason why is because i know what the driven can do. I know what entrepreneurs like you guys can do. One person, Annie Grace, who hears the calling, who doesn't shrink in fear. She steps up in faith against an insurmountable like foe to go out to battle every single day and change the world her own way. Like the fact that we get to be a little piece in that and help her to magnify her message, like is like more like I've dreamt for a million years. And that's what I want for all of you guys as well. Like every single one of you has to have something. There's some group of people you've been called to serve. Someone's life you've been called to change. And if we can be a little piece in that mission

to give you like the tool, the idea, the technique, like something to help get your mission and your message out to more people, then everything that we've done here at ClickFunnels, like that's what matters. Okay. Um, I guess that we're less interested in how much money you make and more interested on the, on how you're able to serve the people you've been called to serve. Okay? The driven people, they feel something. I know you guys feel that. That's why you're here, right?

They feel something. In the Bible, in the book of Proverbs, it says, without a vision, the people perish. You guys are the ones with the vision. That's why you're here. You've seen something different. That's why you showed up here. Okay?

The people who haven't seen that, they're not here. They're waiting for people like you guys to step up and be the leaders. Okay? With Smartwater's pure, crisp taste, there's nothing to overthink. So while you may be spiraling over double texting your crush, whether your skincare routine is working because you look the same or is doing nothing because you look the same, and whatever the heck red light therapy is it's definitely not bad don't overthink how you hydrate

life's full of choices smart water is a simple one um at fhl orlando we made this little video and um we showed it on stage and we never showed it since then. And as I was preparing this presentation, I found it again. I was like, I want to show this again. So those who are in Orlando like five years ago, sorry, I showed this once. But this is the video we created to show during that event that really illustrates who you guys are as The Driven. So with that said, check out this quick video. Here's to the crazy ones the misfits the rebels the troublemakers the round pegs in the square holes the ones who see things differently they're not fond of rules and they have no respect for the status quo you can quote them

disagree with them glorify or vilify them about the only thing you can't do is ignore them because they change things they push the human race forward and while some might see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world are the ones who do. All right, so this is an identity I want to give all of you guys today. I need everybody to stand up with me real quick. Everybody stand up. I want you to touch your chest.

You're going to repeat these words. Say, I am driven. I am driven. Again, louder. I am driven. I am driven. Say it one more time. I am driven.

I am driven. One more time. I am driven. I am driven. All right, you guys, you're the driven. All right. Okay. You sit back down. So the driven, I want to talk about this. A couple of things you didn't know on this journey. Okay. Um, my whole goal is to show you guys where you're at, where you're going and what to prepare for because, uh Because this mission is not slowing down for any of you guys. The world's getting crazy, and we need you. We need the Driven to step up to change the world and keep it from going to chaos.

The first thing I want to talk about, coming back to the hero's two journeys. And we talked about this a little earlier. So here's you. You are this hero. You are in this ordinary world. And you're going on this mission. You have this thing you want to achieve. You have this thing you want to accomplish. You may not know exactly what it is yet, okay? So because of that, we've tried to make it easy. That's one of the biggest reasons, excuse me, one of the biggest reasons why we do the Tucoma Club Award and the

Too Hard Award, all the big awards, the Bootstrapped Award, all the awards we'll be giving out over the next few days is because some of you guys don't know exactly what that is yet. You're like, I feel pulled. I feel a tug. I don't know what it is. So I'm going to make it tangible. Like, there's an award, okay? If you start pursuit of that award, you start running towards that award. You're gonna start learning all the things you need to learn to be able to become who you're supposed to be. Okay. So you're going to go on this journey. Okay. And here, up here, this is the big award you want. This is the journey of achievement. There's a flag. And then there's going to be this huge, long journey for you to go, right? You're going to go

on this, this journey. And eventually as you go through this path, you're going to achieve something amazing. Now, like I said earlier, I don't really care if you guys make a ton of money or not. I don't care if you're a two-common club or not. Like, that's great. There's a goal. There's something to work towards, okay? When I was wrestling, I wanted to be the best in the world. I wanted to be national champ. I never actually achieved that. In high school, I took second in the nation, which is pretty good. I'm not going to lie. But I never actually had my goals. But it doesn't matter. How many of you haven't seen Rocky Part 1? Rocky didn't beat Apollo Creed, right? He, with all his heart, he pursued this thing. He never actually

achieved it, but guess what did happen? On this journey, they call this the hero's two journeys, because there's actually two journeys. The journey that all of us are pursuing, that the audience is aware. You're watching a movie, you know the Lightning McQueen's trying to win the Piston Cup. You know what Shrek's trying to do. You know what Bilbo Baggins and Frodo. And you know, like, you see the outward journey, right? This is the thing that everybody's aware of is this journey of achievement. But if the story is told correctly, the second journey is the journey of transformation. This is the who you become. This is a much more powerful, more important. This is the only journey I actually care about for you guys.

Okay? And hopefully you achieve your dreams, your wants, your goals. But if you become someone different, become someone better on the journey, that's all that really matters to me and to the rest of the ClickFunnels community. Like that is the key. Okay, I got a secret for you guys. You've actually already been on this journey. That's why you're actually here.

Do you know that? Some of you guys are like, I'm starting my hero's journey. No, no, no, no, no. The first journey you already did. If you actually read the hero's journey, at the end of the journey, guess what the hero does? The hero accomplishes this thing and then he returns back to the ordinary world with the elixir. There's an elixir. They accomplish the thing and they come back to the ordinary world and then they start the second journey.

Okay? The reason why you guys are in this room is because you've already accomplished something, right? You did something. I'm guessing most of you guys, I look at, you know, the funnel hackers off my head, like Kaylin Poland, right? Kaylin went through her journey, lost a whole bunch of weight, right? She did the hero's journey. She achieved what she wanted to. She transformed, she became something different, but then she didn't stop. Okay. She returned with the elixir, she came back to the ordinary world and then she changed hundreds of thousands of women's lives with what she knew. That's the second journey. This is the journey I care about.

This first journey right here, this is the journey of growth. This is the first hero's journey, but I'm guessing most of you guys have gone on this. You've become someone already. That's why you're here. You know you've got something inside of you. You wouldn't have been here, right? You're like, man, I have this talent, this hobby, this thing that I know I can change the lives of other people.

I just have to get it out there. I'm going to Funnel Hacking Live because that's what they do there. They take people who are driven, who have gifts, and they help them to magnify their callings. That's exactly what's happening here. Okay, so my guess is you've already been on this thing. You've accomplished something. You've had some growth. And now you're here today because you're going on the second journey. And the second journey is the one that I care about. This is the journey of contribution. I think that's my next slide. There we go. The journey of contribution. Now, the journey of contribution. I think that's my next slide. There we go. The journey of contribution. Now the journey of contribution looks very similar. Okay. Cause you're all starting out here. You're smiling. You're still over here. You've got this result you want to get.

This is result. That's supposed to be a flag. And there's this huge journey, right? You're back, you're back in your ordinary world. The difference is this time, it's not just you. This time, you are carrying the weight of the world on your shoulders because you feel called. How many of you guys feel that? Right? It's heavy. The mantle is heavy. Just so you guys know.

If you're like, oh, I'm going to make a whole bunch of money. Life's going to be easy. No, no, no, no. Not if you do it the way that we want to do it. Okay? There's ways to make money easy. Okay? There's gambling.

There's cheating. There's like, but the way where you're trying to pursue something and change somebody's life, like it's heavy. Like I'm taking the entire responsibility. Like I literally, like if you guys knew how much effort I put into serving you guys and I don't have to, like, I love it, but I don't have to, but man, I feel this calling. It's a constant and consistent people are having to understand, like, why don't you stop? Why don't you slow down? Like, because these are my people. Like I feel the weight of the world on my shoulders because I want to get you your result. And so I'm gonna keep trying to figure out things. People are having to understand, like, why don't you stop? Why don't you slow down? Like, because these are my people. Like, I feel the weight of the world on my shoulders because I want to get you your result. And so I'm going to keep trying to figure out things. We're

going to spend more time on software. I'm going to do better training, bigger fun hockey lives, more events, more products, more solid. Like, whatever we can do to solve the problems, make your job easier so that you can go on this journey, that's the key. Because your second journey, you are carrying the market that you've been called to serve. You're taking them on this journey with you, okay? And hopefully you got goals. Your goal right here might be a Two Comic Club award, okay? It might be Two Comic Club X. Maybe it's a Too Hard award. We want to give a million dollars to charity.

I don't care, but you got something you're striving towards. And as you go on this journey the second time, you're going to transform again. And this is amazing. So this is the Heroes 2 journey. Heroes 2 journey. This time it's all about contribution. Take a picture. I'm missing

for your notes. Just kidding. It says contribution there. Okay. And so that's the second journey I want to talk about. That's the one that we're here today is to take you guys, because I know all of you guys are heavy. You're like, you have that calling, you have that mantra, you're holding the entire way of the world on your shoulders. The people you know you've been called to serve. So our job at ClickFunnels is to make that job easier for you, to give you the tools and the things you need to be more successful. Okay. Okay. Now a couple of things is when you go on the second journey, as I was kind of preparing this, there were like three core things that popped out at me, like things that make this hard or to make it scary or to make a shift a lot of times from faith back

into fear. Okay. It's easier to like step back. Right. And so you start going like, I'm going to do this. You start moving forward. You're like, oh, it's heavy. Oh, this is awesome. And you're like, can I do this? And you're like, oh, that fear being a drifter sounds real easy. Like, I don't have to do this. Like, what if I just set it down and then like came back over here and drifted. Right. Like you've read Alice Shrugged. That's the end of the book. Like all the producers who are holding the weight of the world on their shoulder, they shrug and they walk back and they go back. And I don't want that. I want to support you guys who are holding the weight of the world on your shoulder. That's my goal. That's my mission. Right? And so you have

this thing. And so there were three things I wrote down there. Like there's three things that if people understood, I think it'll make this, uh, they'll make this weight lighter for you guys. Okay. So the first one I talk about, it's called stewardship. There you go. My writing gets worse and worse. And this is day one, hour one. Can you imagine if I Friday, Saturday, what it's going to look like? Okay, number one is stewardship. I am a big, big believer that

so many of you guys come into this world and you're like, all right, I'm going to win $10 million. I'm going to win this award. I'm going to do all this sort of things. I'm going to build my version of ClickFunnels. Right, you come in with that. You have to understand that like that fear of saying you're not ready, you're not worthy yet is true to a point. Right? You're not. That's why you have to step forward in faith and start learning things. And what's going to happen is you start pursuing, you start

moving forward in faith. God's going to give you an idea. Okay? And the first idea is not going to be like, you should go build ClickFunnels. You should build eBay. You should build this thing called Amazon. Like, that's not the first idea. The first idea is the little one. Cause it's like, I wonder if Russell's going to be a good steward of ideas. I'm gonna give him an idea. And so I was sitting there, my college dorm, working on some stuff. Uh, and I was an idea for this thing. And my very first idea was this thing called zip brander. How many guys are my zip brander customers in here? Seriously? There's like three or four people that bought separate. Dude, that's amazing. I was in college.

Like that's, I was like a sophomore in college. That was my, even pre-PotatoGum, my very first idea was called ZipRant. I created that thing. We launched it to the world. I sold like 30 of them. It was amazing. Right? Changed my life.

It actually, it was like, this actually works. People bought stuff from me on the internet. This is great. That was my first idea, right? And guess what? As good of an idea as I thought it was at the time, it was not that good of an idea, but it was an idea. And so God gave me an idea. He said, I wonder if Russell will be a good steward of this idea. And he gave me the idea and watched and said, oh, he did

something with it. He didn't shrink in fear. He stepped forward in faith and did something with it. Okay, I can trust him. I'm going to give him a little better idea. And he gave me the next idea. Try this one out. I want to see what he's going to do with it. He's like, is he going to handle it or not? I start going forward and I did it or I didn't, right? And then we do the next one and the next one. And he gives us stewardship of these ideas to see what we're going to do with it. Like, are you going to do something with it? And if you keep doing that, keep doing that, eventually it gives you better and better ideas, bigger and bigger opportunities, okay?

And that's what you have to understand. It's interesting if you read the parable in the Bible, the parable of the talents. It's one of the most interesting stories in the Bible, right? So the master comes and he has three servants. He gives one servant five talents. It's one of the most interesting stories in the Bible, right? So the master comes and he has three servants, and he gives one servant five talents. Second one, he gives two talents. The third, he gives one talent, right? He says, go and do something with this. Like, go and I'm going to see if you're a good steward

of this stuff, and then come back and report back. So they go out there, they do their things, and the guy who gets five talents, he goes and invests the talents for money. He takes the money, invests it, comes back and makes, I think he comes back with ten. And the next guy with two goes back, invests it, comes back with four. And the person that had one was like, oh, I don't want to lose this. So we went and buried and hid it. And so the master comes back. He's like, hey, what'd you guys do? And the first guy's like, hey, I took the five,

turned it into 10. He's like, oh, you're a good steward of ideas. Cool. You can have everything I have. He says, well done, my good and faithful servant. Thou has been faithful over a few things. I will make thee ruler over many things. You are a good steward of your ideas. I will give you more. Then he goes back to the one who hid the talent and said, what did you do with it? It's like, well, I hid it. I didn't want to break it or lose it or I just kind of hid it over here.

Okay, he literally says in the scripture, it says, I was afraid and I went and I hid the talent in the earth. What did the master tell him? It wasn't very good for him. He said, take it from him and give it to the person who's a good steward. Have you guys ever had an idea for something? Oh, this is going to be cool. I'm

going to do it. And then you didn't do it. And then later you saw someone else do it. Like, oh, I had that idea. Yeah, I bet you did. Fidget spinners were the one. Okay. It's interesting, right? Okay. Ideas come and go. We have a million ideas, but the question is, are you going to be a good steward of the ideas when they come? Okay. Because on this journey, you're going to pick up the way of the world. Cause you're like, I'm going to change the world that I got. And you're start moving this thing. And he's like, all right, we're going to see if Russell actually is, it actually blew. How much has he bought into this? Is he going to do it? He's saying he's driven. He stood up and said it. I'm driven. Is he, or is he going to be a drifter? I'm going to test him. Here's an idea. And he sees what

happens. Wow. He's a good steward of that one. I'm going to give him another one. I'm going to give another one. I'm going to give another one. Okay. three years ago, FHL, I showed you guys. Have you guys remember this? I showed every funnel I'd built before ClickFunnels. 150 funnels. Not that I like built in an account. 150 funnels I had created and designed, built a product for, wrote copy for,

and launched into the internet. 150 funnels before we built ClickFunnels. Okay, it wasn't one, it wasn't two. People are like, where else the ones by ClickFunnels could come about? Well't one, it wasn't two. People are like, where else would my ClickFunnels come about? Well, you got some work to do. Create a funnel, then another one. I tried a funnel, it didn't work, Russell.

You said it was one funnel away. That's a big scam. No, I just said it's the first funnel. Right? Do it, and then do it again, and do it again, and do it again, and eventually, if you are consistent, then you'll get the idea.

And God's like, all right, he's a good steward of an idea. Here's another one. Here's another one. Oh my gosh, this is the one. It's called ClickFunnels. And I was like, what? ClickFunnels. Todd, we should make this thing called ClickFunnels. Like, that's a great idea. Right? Russell, you're so smart. No, no, no, no, no, no, no. The ideas are placed in your mind. You have to understand that. Okay? So all of you guys, we all want to have these big level 10 opportunities, but you don't get them right now. You don't get this right now. Okay. That shows up when you start moving forward in faith. Okay. And then you get

the ideas and these testing to see if you're a good steward. And if you get, if you keep pursuing that and you prove to be a good steward, you get better ideas and more ideas. It's pretty exciting. Okay. The next thing is capacity. Okay. That's the other thing. When we decide to go on this journey, how many guys are here right now? You're about to start. You're like, I don't know if I can do that. That is really far away, right? Like, I'm not ready. I'm not worthy. I don't know if I can handle this.

Like, why me? There's so many people that are better qualified. There's so many people that should be doing this besides me. I can tell you in the category kings groups, we have different mastermind levels. The category kings group, they pay $150,000 a year to be in that group. And what's fascinating is almost every single person in that group is like, man, why did I have to be the one to do this?

Like I had this idea, this calling, but like I wanted someone else to do it. I kept trying to give it to other people, but then like it kept coming back. They know this is yours. Like, but fine. Right. Fine. I'll take it. Okay. And so what happens is we have to test our capacity. Um, again, I shared this quote earlier, but it says, God doesn't call the qualified, he qualifies the called. Okay?

And so what's going to happen is he's not just going to make it easy. Okay? If you come back to the hero's journey, there's this time. In the middle, we have all the trials and the problems

and things like that. He calls it, in Hero of a Thousand Faces, he calls it crossing the abyss. The abyss is this time with all the trials and temptations, right? Every hero goes through it. Right. And so again, you've got to be able to increase your capacity to actually be able to handle the thing you're doing. Right. If you would have handed me the problems that click funnels has today, seven years ago,

it would have crushed me. I would have been like, I would have quit and died. I guess literally like if you just knew like this morning alone, how many fires Todd and I put out backstage while we're warming up to come out here. We're like, I can't believe this would have crushed us 10 years ago. We're like, let's go. Right? Now, how does that happen? It doesn't happen overnight. It happens by you go through the abyss. You go through the problems, the struggles, the trials, right? And you get stronger. You increase your capacity. And then he gives you another trial. And he like, why is he doing this to me? This is so hard. Why am I in London? And the entire world wants to kill me. He said, because if we had 100,000 members now, you wouldn't be able to handle it. So I got to strengthen you up, Russell. So we're going to crash click for us a little while, see how tough

you guys are. You're going to build more infrastructure, more things in place. We're going to test yourself, and it increases your capacity. Same thing we do in the weight room, right? We go in the weight room to tear down our muscles, to increase our capacity so we can handle more. So just know, as you start on this journey, I promise you it is not going to be easy. I promise you. Anyone tells you, oh, it's going to be easy. It's going to be fun. No, no, no, it's not going to be easy or fun. It's going to be hard, but that's part of it. Because right now, the things that you have, the dreams, the goals you have, I promise you, you don't have the capacity to actually handle it yet. So as you step out into this journey, you move forward with faith,

you leave the ordinary world, you're going on this journey, it's going to be hard because you've got to be tested. You got to increase your capacity. So prepare for it. It's going to be okay. That's why I have a community like this of people. You can surround yourself around. So when you're like, this is not working. My Facebook account got shut down. Nobody's buying my product. I did a webinar. I had 300 people signed up. Not a single person showed up. I tried to do an event and nobody showed up. There were two people in the room. I spent every penny I had and two people showed up in this room. It was so embarrassing. Okay. Yes. It's going to happen over and over and over again because you have to be able to increase your capacity because the missions you've all been called for

are heavier than you can handle right now. Do you think that Annie Grace, when she got into this whole thing, when she was struggling with drinking herself and all of a sudden she figured out how to break the whole thing and all of a sudden she felt the weight of the world on her shoulders, like, hey, go out there. You're going to be battling heaven and hell trying to save these people and their families. Do you think she was ready for that? No. So she had to go on this journey and increase her capacity over and over and over again. The mission is the same for all of you guys. If it wasn't the story, it'd be boring. Can you imagine a story or a movie where you go, and the hero leaves the ordinary world world and he strolls around for a little while

and he gets to the end? That movie would be so boring. Why would you expect your journey is gonna be anything different? If you truly wanna contribute and change the world, it's gonna be heavy, okay? But it's okay. He's not gonna give you anything you can't handle.

He's gonna give you just enough to increase your capacity. And sometimes it's gonna feel like failure, okay? Before I met Todd, 10 years ago, I thought I had everything figured out. I had the vision. I had the mission. I knew exactly where I was going. I was going on and saying, maybe I took a wrong route. I don't know what happened, but I thought I was following like everything I was supposed to be doing. And all of a sudden, one day I went from having a hundred employees to me having to lay off like 90 something employees, everything crashing down below me. And I was like, I thought I was doing everything right.

Like what's happening? Like what, like, why is this happening to me? I was so frustrated. It took like almost five years for us to get from this like crash to losing our business to like shutting things down to like, it was a five-year cycle for us to get through that and then come back through the other side of the abyss. And then on the backside of that, I met Todd, we launched ClickFunnels, all these things happened. I was like, if I had not gone through that pain during that window of time, I never would have been able to handle any of this. Right? And so for all of you guys to understand that on this journey,

do not give up. Do not switch from being driven to becoming a drifter when it gets hard, because it will get hard. But I promise you it's worth it. Someday you'll show up in a room, after remembering being in a room with two people, and you walk into 5,000 people, and you'll be like, this is worth it.

Oh, this was worth it. Okay? All right. And then the last thing, or not last thing, but the next thing we'll talk about. So we have, we had, what was the first one? Who can read my handwriting here? All right. We've got stewardship, capacity.

Stewardship, capacity. And number three, this is one. It's going to be big. It's going to hit you all as guilt. How many of us feel guilt sometimes when you start pursuing this? Yeah, isn't that weird? You're like, I think I'm doing the right thing. Why do I feel so guilty about this?

Okay. You have to understand, this is interesting. I had a really fascinating call with Dan Kennedy about this a little while ago. And by the way, Dan's coming back tonight. We had a Dan Kennedy day yesterday for those who were there. It was amazing. He went for like seven or eight hours. He's coming back tonight for a special session

after the breakout rooms. But I had this really interesting conversation with him. I asked him, I was like, it's weird. When you watch TV or you watch movies, like, have you ever noticed that the entrepreneurs like us are always the villain in the movie? Every single time, it's like, oh, it's the evil rich billionaire who's going to take over the world

they're always the bad guys like why are we the bad guys like i feel like we're doing good stuff right and dan said something really interesting so if you look at like the money pyramid or like he said the top there's like one percent that are like the super wealthy there's four percent up here and then there's 15 that are like kind of the middle class. And then 80% is like the drifters. In fact, it's funny. Napoleon Hill in the book over here said that 2% of the population are driven. 98% are drifters. I don't know the exact number, but it's not high.

Right? And so what Dan Kennedy said, he said, it's interesting. He said that all of the media, these are the people they're selling to. Right? This is the masses. This is who Disney's got to sell to. This is who all the masses are. So they create stuff that makes these people feel really, really good.

And the best way to do that is make these guys seem really, really evil. And so all of this produced Hollywood stuff makes us come out to be the bad guy, which is really interesting. But you have to understand in the reality, in the real world, you look at this, the heroes, these people right here, the heroes are the driven. The heroes are the ones who are creating, who are expiring, who are moving things, right? Like those are the ones who are the heroes of the story. And so when you guys understand that you as the driven,

you guys are actually the heroes of the story. Like when you understand that, yeah, you're the heroes. That's the big deal. Let's give her some round of applause for that. You think about that like, um, um, like think about all the amazing things we have in life. Think about your favorite things in life. Like it was, it was created by somebody who was an entrepreneur, right? How many of you guys like your phones? Okay. There was this guy named Steve Jobs who was obsessed with trying to create a business to make a bunch of money, which created this huge wake of contribution that created the iPhone. Right? Every business is based on that. It's interesting.

Another quote that Dan told me on that call that was interesting, and this is something he's like, he's like, you don't ever want to post this on Facebook because people think you're arrogant. But he said, he said, Andrew Carnegie once said, he said that no man achieves any great thing in life unless in his private thoughts he believes he is superior to all other men. So again, don't quote that on Facebook. But I want you to think about that. I was in a room one time of entrepreneurs like this.

And someone asked us, nobody ever raised their hand. This isn't true for all of you guys, but I'm not going have you raise your hands. But if you want to like just smile, if you know I'm talking about you, how many guys in your secret thoughts feel this way? Okay. I'm gonna say it again. No man achieves any great thing in life unless in his private thoughts he believes that he is superior to all other men. Andrew Carnegie, one of the richest men of all time. Okay. It's interesting. Like for you to have the gumption to be like, hey, I'm going to be the person who takes responsibility for this. And I'm going to be the one who's going to take this. And I'm going to go on this journey. Like that's, that takes a lot, right? Okay. Maybe you

don't believe it that hard, that strong. You have to understand like, you're the hero. Like you have to have confidence in that. Like I'm smart enough. I'm good. Like I'm going to do this thing. I'm capable of it. Right. Um, um, another thing that's interesting that I have so many cool notes here, I'm running out of time already. How many of you guys are going to go until midnight tonight? Okay. It's important for us as we're doing this to pursue, that we're pursuing our self-interest. Like each of you guys, this is a hard thing to say out loud, and the world does not want us to say this, but if it wasn't for

the fact that me and Todd pursued ourself and just like, we want to build software where we can build funnels, we're going to make a crap ton of money. Okay. Like as much as like, I would say initially, like, Oh yeah, I was going to do this. I wanted to build a whole bunch. I want to build funnels so people can make a bunch of money. That was not the initial pursuit. Right. Uh, Pedro said this best one time. He said, God tricked me into building a business. Right. He comes up here and says, I need to achieve something. He tricks you like, okay, you're going to achieve something. And also, oh, I'm going to do that. You start trying to achieve this thing, right? And he tricks us sometimes. So he tricks us to go achieve this thing. And we go on this path, we go on this

journey because he knows that by pursuit of our self-interest, we are going to become who we need to be. Okay. Weird. My phone is talking. I must've clicked something weird. Like who's talking out of my butt. That was so weird. I think, is there somebody behind me? This is so awkward. Okay. And so most of us as entrepreneurs can feel guilty. Like I'm pursuing my self-interest. Like I want to build a business. I wanted to win the comic club award. I want to make a much money. Like, I can't say that. Cause I, I feel bad about it. My friends will think I'm like one of those people. I don't want to be the villain. I don't want to be the bad guy.

Right? We're going to have that. But you have to understand that like, and Brooke Castillo, who's going to be up here next, she said something so powerful to me the other day on a call. She said that so many of us like try to shrink because of that. Like, oh, I don't want, I don't know if I'm going to do that thing. And she said, you have to understand like those desires were not placed in your heart by you.

Those desires to pursue something were placed in somebody else, or placed there by somebody else. He said, you didn't create yourself, right? We didn't create ourselves. God created us, and he put these desires in our heart for us to pursue something, right? Because some of these tricks is pursue this thing right here, because I know as you go on this journey, you're going to become someone different. Why did I go through a decade and a half of my life pursuing wrestling? I never became the greatest in the world. I never became what I wanted to. but the pursuit of it made me become

who I became. I couldn't have done any of this had I not pursued my wrestling goals that made this happen, okay? Had I not pursued my ClickFunnels goals, I never would have figured out this whole thing, right? There's going to be a transition point as you are pursuing something in self-interest, like I want to accomplish this thing, then all of a sudden all these other things are going to happen and this is when you have a chance to become, you need to be, you have a chance to serve the people you've been called to serve. Okay. So don't feel guilty about it. Um, Dan Kennedy talked about this as well. Uh, in one of our no BS newsletters, it was so cool. He said that, um, he had George Foreman at one of the info summits and he said, George Foreman

talked about like when you're boxing, he's like, if you pull your punches, like, uh, you're going to lose. Right. So many of us, like we're going out there trying to change the world. Like, oh, we're going to pull our punches a little bit, kind of wait a little bit. He said that if you're boxing, that you pull your punches, you're going to lose. He said you can't go out there about to fight someone like, oh, well, I've won a title before. He's never won it before. Boom, and then you lose. Right? You don't go out there like, oh, well, you know, he's not a black guy.

He's not going to be fair. I'm going to go a little lighter on him. You can't do that when you're pursuing something amazing. You can't pull your punches. Okay? And what's cool about entrepreneurship, it's even better. There's not like boxing where there's one winner, one loser. Like all of you guys can pursue your dreams. All of you guys can pursue your interests. All you guys can create something and nobody else loses, right? Everybody

grows together. That's what's so amazing about what we actually do, right? I don't know about you guys, but sometimes it's hard when you're in this world around you. And most, again, 98% of people aren't driven. And sometimes I'm like, man, am I messed up? Is there something wrong with me? And it's like, I don't know how many of you guys have watched the documentary, the docu-series, The Last Dance by Michael Jordan. Like, I, yeah, if you guys haven't watched that, it's amazing.

But it's so cool to see him, the greatest basketball player of all time, go out there and you watch his team like he was crazy and he worked hard. He was trying to pursue this thing. And it's like he would yell at us, he would beat us up, he would do all kinds of stuff because he wanted this. But by him pursuing his self-interest, what did he create? Okay? He created a team, a culture, a legacy, like all these things. Okay?

As you are pursuing your dreams, the wake of contribution that will go behind you will change the lives of tens of thousands or millions of people. So don't hide like, oh, I'm not gonna do this, I'm not gonna do this. Like, you have to move forward, okay? And then people are gonna watch you move forward and then they're gonna step up.

For my wrestlers in the room, there's an old wrestling movie called Vision Quest, which is kind of a cheesy movie. The guy from Stranger Things actually is the main character in it when he was a little kid. But he's a wrestler. He's getting ready for this wrestling tournament. And the night before, or the day of his wrestling tournament, he goes over and he sees

his buddy who works at a hotel. He's like the cook of the hotel. And he's never taking a day off. And he walks over to see his buddy. And his buddy is there all dressed up in like a suit and tie. He's like, what are you doing? He's like, you're working. Why are you taking work off? He's like, you never take work off. He's like, I'm taking work off because I want to see you compete. He said, dude, like, you don't have to worry about it. It's just this match. It's not that big of a deal. And he says this quote that every time I see a man, I break down like crying.

But he said, this guy, his friend, he said, he said, one time at night, he said, I was sitting there after working all day. I was sitting on TV late at night, flipping through channels. And all of a sudden, I saw this soccer game come up. And I saw this guy, Pele, the greatest soccer player of all time. He said he jumped up, and he did a backflip, and he kicked the ball over his head, and it went into the goal. And afterwards, he ripped off his jersey, started running around, throwing around in the stadium, going crazy. He says, I watched, and I started crying. And he said, the reason why I was crying,

he said, because, this was the quote, he said, because I had just seen another human being lift himself up and the rest of humanity up to a better place, even if it was just for a minute. Okay, that's what people need. They want to see you come on stage. They want to see you succeed. Like, they see that, like, it raises them. It raises their beliefs, their hopes. It gets them to stop drifting.

It gets them to stop moving in fear. They say, man, if this person can move forward in faith, then I can. Okay, if this person can do it, then I can do it. And all of a sudden, you start bringing other people along with you. You bring more people, make more people driven, and it helps to change the world. So I want you guys to understand, you are the hero. Do not feel guilty. This is so important for us to pursue the things

we're going after, because first off, it's who we're going to become, someone different along the way. And second off, that's how we change the world. Okay. Um. Yeah. You guys getting this? Okay. A couple other cool things. So next thing we understand is that desire you guys feel in your hearts, that is your calling. The desire is the calling. And so I don't want you guys feeling guilty for that. I'm probably going to go to the next ones a lot faster here because I'm way over time already. So the first thing we understand is that after you feel that calling, there's two things

to understand. Number one thing you have to understand is who. Who are the people you've been called to serve? Okay. This is the key of all of businesses. Like I get so crazy when I go to internet marketing events, people are like so geeky out on like keywords and SEO and like, like all this stuff. No, no, no. Like the key of business is this. Who are you called to serve? Like we figure this out. This is when business becomes easy. Okay. And here's the hint for most of you guys.

The person that you were called to serve is probably you five years ago. Before you went on the hero's journey the first time. Before you accomplished the first thing. There's a hint. So I guess most of you are called to serve you five years ago. So that's the first question. Second question. And after you know, who are you called to serve, what is the problem that you can solve for them? That's kind

of it. That's business in a nutshell. Who are you called to serve and what problems can you solve for them? In fact, it's interesting. Let me go forward a couple slides here. This right here, this is my Category King group. So we did our first Category King meeting, yeah, last October of this year. These guys are amazing. They make so much fun. But the day before our very first meeting, we had a special day where we had, we called it our Category King Day. And one of the authors of the book, Play Bigger, Play Bigger is a book about how to become a Category King. But we had one of the authors come and do a one-day workshop with us.

It was so cool. It was so fascinating. And he came out, and the first thing he said, he said, everything I've learned about how to become a category king, I learned after I wrote the book. He's like, we're not even going to talk about the book today, because everything I learned that's actually really important is not that. And then what's crazy about it, he said, the biggest thing I learned about becoming a category king in your market is you have to figure out what is the problem that you solve for somebody else. That's it. And he started talking about this, this concept, like, what is the problem? And he talked about how, like, if you, um, oops, too far. He said that if you look at, um, how businesses are created, like everything's based on a category. If you go to the grocery

store, you're like, I'm going to go to the cereal category and find all the cereals. I'm going to go to the pizza category and find a pizza. Like things are broken down in categories. That's what people find things back in the day, do the yellow pages and you'd find the category for everything you were looking for. Right. And so, um, that was the keys, like breaking these down categories that you figure out for you to create your own category. The secret, the goal is you feel, what is the problem you can solve that nobody else can solve? And we figured out that problem. That's what changes everything. And so he started sharing some, some, um, businesses that, that, um that's what changes everything. And so he started sharing some businesses that had solved the problem.

And one of the ones he shared, he said that the problem, so I'm gonna tell you guys the problem and then what you see is to tell me if you can figure out what the company is. So the problem that this company saw, they said, hey, just because I'm tired, just because I'm tired doesn't mean I'm thirsty.

You guys guess, that's the problem. What business was it that solved that problem? Just because I'm really tired doesn't mean I'm actually thirsty fiber energy right i didn't want to go drink a red bull but i'm tired but i want to drink this huge thing so i just wanted a quick shot okay the problem was i just i'm tired as a man thirsty the solution red bull okay here's another one i want to surf in cold water longer there's the problem i want to surf in cold water longer. There's the problem. I want to surf in cold water longer. Who's the category king? O'Neal. Boom. O'Neal.

Wetsuits. Right? I hate taxis. They're the worst thing in the world. That's the problem. What was it? Who was the category king? Uber, right?

And in ClickFunnels, when we built ClickFunnels initially, the problem we tried to solve is that entrepreneurs, they aren't technical. That's a problem. Some entrepreneurs are not technical, but they want to try to change the world. How do we do it? Okay? ClickFunnels initially, the problem we tried to solve is that entrepreneurs, they aren't technical. That's a problem. Some entrepreneurs are not technical, but they want to try to change the world. How do we do it? Okay? ClickFunnels.

That was the solution. So for you guys, the key is figuring out what the problem you have is. And that's the problem that you solve as a goal, right? So who is the person I've called to serve?

And if I can figure out the problem that I'm going to solve them, that's how I become the category king of that. I wish I could talk for like three days just on this one principle. It was funny because Dave Allen, the author of this book, he actually had us do a breakout afterwards for like 30 minutes, 45 minutes. And the 15 people who are in that room, each of them paid $150,000 to be in that room. Not one of us could figure out what

problem we solve. Is that crazy? Like, why is this so hard? In fact, it was interesting because like the first thing I did is I shared the problem that ClickFunnels solved. And I was like, oh my gosh, that was the problem we solved eight years ago, but it's not the problem we'll solve today. It shifted. It was just the most fascinating thing. In fact, I think that's my next thing I'm gonna talk about here. Oh no. Where did I leave the clicker? Oh, thank heavens. I thought it was gonna be over there. I'm like, that's a long walk from where I am okay um uh and so yeah I'm gonna come back in a second I'll talk about the thing but the one the biggest thing like I want to try to simplify it because we're gonna go over the next uh four days we'll go deep in different funnel types and ways to get traffic a whole bunch of

amazing things but I want to try to simplify this whole business for you guys really quick before we dive into it okay because business is actually really really simple we understand what business you're in you are literally in the two thing business. There's only two things. Number one is you are supposed to gather your people. Gather the people you've been called to serve. So we're in the gathering. So how do you do that?

Well, there's funnels that gather. You do a webinar, people gather. You do webinars, you do live events, you do things like we're gathering people together. So the goal is to gather a bunch of who's and when we have a whole bunch of who's, it turns into this thing called a list. How many of you guys have an email list of people? Okay, that's the goal.

In case you're curious, I don't know what I'm gonna do the next four days. Like this is the biggest goal. The bigger list of people you have that you're able to serve, the more money you'll make. That's it. That's the key. That's the big secret.

It's not like we can better at ads or better at this or like those things are all good and they're all part of it. But the biggest key is whoever has the biggest email list will make the most amount of money. So that becomes the focus. I need a huge list of people that I can serve. Okay. I've told this in other events before in the past, like when we had a thousand people on our list, I was making a thousand bucks a month. When I had 10,000, I was making 10,000 a month, 100,000, 100,000 a month, million people on the list, million people a month, right? So the goal is like, how big can I get this list of the people who have been called to serve? Okay, there's a whole bunch of ways.

And so over this weekend, we're going to talk about different ways to get traffic to this. But as many ways you can to gather your people together so you can serve them. And the second side is then you got to figure out what are the problems they have. And then we create this thing called an offer. And we sell the offers to the list. That's the business. That's it, you guys. It's not more complicated than that.

I promise you're all going to try to overcomplicate it. You're all going to be stressed out. This funnel, this funnel, it doesn't really matter. Pick one. The goals of the funnels are two things. One goal of a funnel is to build a list, and the other goal is to sell a product to the list you just gathered. That's the goal of ClickFunnels. So this is the simplicity. And again, there's different funnels that will build the list. There's three or four different ways you're going to learn about it. There's different ways to create offers. You're going to learn a bunch of different ways, but that's business, the simplicity of what again, there's different funnels that'll build the list. There's three or four different ways you're going to learn about. There's different ways to create offers. You're going to learn a bunch of different ways,

but that's business, the simplicity of what we're actually trying to do and accomplish with you guys here. Okay? So you think about what is this business you're actually in?

You're in the business of gathering the people you've been called to serve and then creating offers and selling to those people. Like that's, that's in a nutshell. Okay?

So that's the business you're in. Really quick, I'm going to go through this. Like the ClickFunnels business. Again, the people that we've been called to serve are who? Um, really quick. I'm gonna go through this, like the ClickFunnels business. Um, again, the, the people that we've been called to serve are who are entrepreneurs who are driven. That's the, who that's who we've been called to serve. Okay. And then the problem we solve. So ClickFunnels 1.0, the problem that we solved was that entrepreneurs aren't technical. And so what

we did is we built a website funnel creation system, made it easy for entrepreneurs to build stuff. Right. And so that's kind of where ClickFunnels 1.0 was. And what's interesting, and I wish I could go deeper on this, but a funnel in this situation was a noun. Like, here's a funnel. This is the thing you need. ClickFunnels 2.0, our problem has changed. And so everything we've done in the last two years, we're going to be sharing more behind the scenes with you, is because things have changed. So ClickFunnels 2.0, the problem that we are trying to solve for the marketplace for you

is not that entrepreneurs aren't technical. There's a hundred of companies now that you can build websites and drag and drop, make things simple. That's not the problem anymore. The problem is that you can go buy a Wix account for like 20 bucks and build an amazing website, but guess what? You have no customers. Okay?

Funnels will bring you customers. So ClickFunnels 2.0, what we do is we help you create funnels, get customers to you. Okay, literally we are shifting in our vocabulary as a company from funnel being a noun to being a verb. Okay, we help you get people from Facebook, Instagram, YouTube, all these places, and we help funnel them to you. Okay, so that's like our mission moving forward. Okay, which is going to be really cool. So that was kind of what I want to share with you guys on this concept of the drifter versus the driven. I am so honored to be here with you guys as the driven, as the entrepreneurs who are here to change the world. I'm so excited for the

next couple of days to do that.