Marketing Secrets with Russell Brunson - (MS) Secret Midnight Mastermind with Myron Golden...

Episode Date: November 3, 2023

I was recently at Myron Golden's "Make More Offers Challenge" and we shared a lot of things I haven't talked about before publicly, or I described answers differently than normal. From the principles of success in business and life to identifying your creative purpose by collaborating versus competing, we went deep! This was literally so full of gems, I asked if I could share it with you all - so here are several mindset and tactical tips to help you thrive with myself and Mr. Myron Golden! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro links and cross links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50%

of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. Hey, what's up, everybody? This is Russell Brunson, and I've got a very special episode of the Marketing Secrets Podcast for you today. A little while ago, I had a chance to go hang out with one of my favorite people in this whole community, Mr. Myron Golden. He did a really cool event on how to structure offers and how to, anyway, it was awesome. And it was cool because I had

a chance to come in. I wasn't selling, so I didn't have a set sales presentation. And he was like, I want to talk about offers and things like that. So I did a couple of cool presentations, one for his high-end mastermind, one for his event, which was just fun. It was different. It was fun. It was unique. I got to talk about stuff I don't normally talk about. And then that night, um, he was like, Hey, do you want to come back to my office and just do a big, huge, like midnight mastermind with everybody. And this is kind of a joke because at my events, I always run midnight masterminds and Myron's always like, I am too tired. I do not want to be doing a midnight mastermind. And so this time he flipped the script and put me in a midnight mastermind. And I was, I'm not gonna lie. I was really,

really tired. It'd been a long day. I'd spoken, you know, earlier that day and a bunch of other stuff. And it was, um, anyway, but we had a great time and it was fun. And so I asked him, I was like, Hey, can I, can I put the midnight mastermind up on my podcast? People can hear this fun Q and a, uh, the audience asks questions, me and Myron asking each other questions. We're having a good time. And just anyway, it was, it was really cool. So that's what this episode is. This is the audio recording from the Midnight Mastermind I did at Myron Golden's event with him. You hear some Q&A, you hear some Myron dropping gold like he always does. You hear me dropping my best, trying to drop some gold. Hopefully I got some good ideas for you guys

along the way as well. We talked about traffic. We talked about business. We talked about God. We talked about all sorts of stuff. So I think you're going to enjoy it. I hope you love this episode. It's a little longer than my typical episode, but it'll be fun. You have a chance to go deep.

So I hope you enjoy this gift from me and Myron here on the episode. With that said, I hope you enjoy it. Let's share some of our best stuff. Like stuff... Stuff we don't normally share. Yeah, stuff that we... Either stuff that we don't normally share

or stuff we don't share with people unless they pay us a whole lot of money. Or just stuff that'll really move the needle a lot. I think the best thing that'll serve everybody here is if we share stuff that really moves the needle a lot. And so, like that for real? Okay. Are we going, are we on, are we on Zoom? Oh, cool. I've always wondered what I look like. Thanks, man, for laughing at my corny jokes. Like, you win the prize.

So there we are. Wow, I didn't know I looked that good. What the heck? I'm tripping. I'm tripping. I'm being loopy because I'm usually in bed by now. So now, like, old people go to bed early, y'all. I don't know what, this is that young people.

I almost, we stopped at Wawa on the way here. I almost bought a cup of coffee. That would have been the biggest disaster in the history of the world. Because I'd be up until 3 o'clock in the morning. And then tomorrow's day one. And then tomorrow's day one, it's like, by 2 o'clock in the afternoon, I'd be walking around looking like, what's my name again? So I really, like my desire for y'all is I really, really desire for each and every one of you to understand how much impact you can make just by owning your assignment. Just own it.

Like, don't stick your toe in the water. Don't play with it. People ask me all the time. In fact, I remember one time I asked you this. People ask me this all the time. Myron, if you could go back and do your entrepreneurial journey over, what would you do differently? Myron, if you could, at 62 years old, journey over, what would you do differently? Myron, if you could at 62 years old

go back and talk to your 18-year-old self, what would you say? My answer is always the same. Y'all know what it is, don't you? Get it done faster. I wouldn't have taken so long. I wouldn't have waited to get ready to get ready to prepare to prepare

to like make my financial life work. I wouldn't have done that. I would have gotten it done so much faster because the sooner you get it done, the longer you get to enjoy it with the people you love the most. Do not make the mistake of forgetting that you are expiring. People sometimes, man, why are you so intense? Because I'm dying. And I know it. Like, quit tripping.

Stop acting like you're going to live to be 972. I'm going to get to it one day. And then one day turns into none day. Because you keep putting it off and keep putting it off and keep putting it on. Like, get the deal done and quit tripping. It doesn't take you a long time to go build a successful business. It takes you a long time to become the person who's willing to do it. But it doesn't have to take a long time to become that person. So, if I could

share a principle with y'all, that's one of the most important principles that you could learn, and probably something I'm not going to teach this week, I don't think, at least I don't have any intention of teaching it this week. Not that I sit down and map out all my talks to the nth degree. That's not my jam. My jam. That's his jam. I mean, people have invited me to come speak and say, what are you going to talk about? I don't know yet. I need to go see the people. I need to pick up on the energy. I need to feel like what the jam is, what the vibe is. I know a whole bunch of stuff, but I don't know what these people need until I see them. Anybody in here like that or is it just me?

Okay, there's a couple of us. Cool. And a good friend of mine, Kenny Grant, told me one time, he said, man, I'm going to tell you something. He said, a prepared man is better than a prepared message. So I just make sure that I'm a really, really diligent student of all the stuff I learn, and I go implement it before I start talking about it. So what I'm going to share with y'all is I'm going to share with y'all, and I guess this can be my YouTube video.

So I guess I should address YouTube, too. I'll do a YouTube introduction for it later. So, like, the myth of the economic pie. When you understand that the economic pie theory is a myth, then you can stop feeling like you need to compete with everybody. You can stop feeling guilty for all the money that you make. You can stop trying to justify the fact that you're rich to people who think money is evil. I don't want to make too much money because I'm not that greedy. I want to leave enough for somebody else.

That's all part of the economic pie myth. So, when God created man, there's no such thing as an economic pie. It's a farce. It's a fairy tale. How do I know that? Well, if the pie, if there was such a thing as an economic

pie, when God made man, he would have put him in a bakery. He wouldn't have put him in a garden. Did I say that too fast? I think I did, because some of y'all look like, what? God would have put man in a bakery where consumption creates lack. But he didn't put him in a bakery. He put him in a garden. Why did he put him in a garden? Because in a garden, consumption creates production. What does that mean?

What it means is you plant a seed. You know, I got to do my whole whiteboard thing so you got you got this ground you take the seed you plant in the ground now the interesting thing about a seed in the ground is it has to go down before it can go up just like everything else in nature is it has to go down before it can go up. Just like everything else in nature.

The law of advancement states that in nature, before anything can go up, it has to go down. And so when the seed says, I want to be a tree, I want to be a tree, I want to be a tree. And no, I'm not going to do the eagle story, so don't get excited. Well, if you want to be a tree, you've got to go down before you can go up. It has to go down on the ground.

It has to do all this stuff. What does it have to do when it goes down on the ground? Before it can become a tree, it needs to be, without giving the story away if you heard me talk about it before. What does it have to do? Spread. Grow roots. What else?

What is that? Germinate. What else? Good stuff. Good stuff. What's that? Get nutrients, good. Okay, so it has to do all of those things. What did you say? It has to cease to be a seed. If you are unwilling to stop being what you've been being, you can never become all that you desire to be. You've got to let go of what you've been being, or

you will never become all that you can be. So it goes down in the ground. And then what's really interesting about trees, you know, we see this part of the tree. But what we don't see is there's as much stuff going on under the ground as there is above the ground. See, trees don't grow in one direction. They grow in two directions. Trees grow gravitropically, which means they grow away from light and towards gravity. But they also grow phototropically. And the phototropic nature of a tree is that it grows away from gravity and towards light. Hmm, that's pretty cool.

It's the gravotropic nature of the tree that makes the phototropic nature of the tree possible. In entrepreneurship, everybody wants the phototropic nature of the entrepreneurial tree. They want to be in the light. They want their leaves blowing in the wind. They want everybody to see how green they are. But if you don't have deep roots, you'll never be a tall tree. Okay, that's cool.

Then they grow some fruit. Let's call those apples. The interesting thing about an apple is this. It has seeds inside it. Y'all remember what Warren Wiersbe said, don't you? He said, any fool can count the number of seeds in an apple, but only God can count the number of apples in a seed. If you were in a bakery and there was a pie and you ate a piece of pie, there would be less pie for everybody else.

But if you are in a garden and you eat an apple from an apple tree, an apple orchard in a garden, you expose the seeds. You plant those seeds in the ground, and your consumption created the production of six more trees. That's why the economic pie is a myth. Because in God's ideal environment for man, men and women, consumption creates production. By the way, we see it all the time, we just don't notice it.

Anybody here have an iPhone? Anybody here have apps on their iPhone? Could you have the apps if you didn't have the iPhone? Like consuming, buying an iPhone created the production of iPhone apps and cases and pop sockets and on and on and on and screen protectors and repair and on and on and on and on and on and on, and screen protectors, and repair, and on and on and on and on and on and on, and the story goes. So this whole idea that somehow entrepreneurship takes away from our society and from our environment

and destroys the environment and blah, blah, blah, and all the rest of that gobbledygook that people want you to believe so they can control you. It's a farce. Don't buy the lie. It costs too much. Don't be ashamed of what you produce. I don't have to, I don't, like, when I give money to charity, I'm not giving back.

I'm just giving. There's no back. I didn't take anything from the charity I'm giving it to. I don't need to justify the money I make by calling it giving back. I'm just giving. There's no back. I didn't take anything from the charity I'm giving it to. I don't need to justify the money I make by calling it giving back. How many of y'all picking up what I'm putting down? That's what I'm talking about. Now, here's what's really interesting.

While we're talking about a garden, not only is God's ideal environment for a garden, but because all principles are microcosms of each other, whether you know it or not, you are a garden. Your mind is a garden. You sow seeds in your mind, and it produces fruit.

Ideas that can produce whatever else you want it to produce. But what's really fascinating to me is God planted a garden in Eden, and then he put the man there. And the man's job was to cultivate and protect the garden. That's pretty cool. But when God made man, men and women, because he called their name Adam, and Adam means man, when he called their name Adam, so when God made man, put him in the Garden of Eden.

Here's what happened. God made man from the, talk to me, dust of the ground. Oh, so the ground that grows our food is the same ground that we were made from. That's pretty cool. Well, here's what else is interesting about that. God planted the seed of an aspect of his creativity inside of all of us. He did not plant all of the aspects of his creativity inside of any of us. Do you know why? Because if he planted an aspect of his creativity inside of each of us, then each of us needs all of us, and all of us needs each of us.

I don't have any competition. I only have collaboration. Even people who think they're my competition. We don't have competition because we're all made for a totally different purpose. Russell's not my competition. Keene is not my competition. I don't have any competition. The only person who can be Myron Golden in this season,

I mean, there are other people with that name, but I'm talking about this Myron Golden, this assignment is me. In the history of the whole wide world. I don't have to beat anybody to win. Wow. How cool is that? Here's what happened. God planted an aspect of the seed of his creativity inside of all of us. People wonder, why are you talking about the Bible all the time?

Why are you talking about the Bible all the time? Why are you talking about the Bible all the time? It's life. It's life. So, watch this. I'm going to quote some verses for you to show you, tie the whole thing together, and I'm going to turn it over to Russell.

It says in Isaiah chapter 55, My ways are not your ways, saith the Lord, neither are my thoughts your thoughts. As the heavens are higher than the earth, so are my ways higher than your ways, my thoughts than your thoughts. For as the rain cometh down and the snow from heaven, But Lord, neither are my thoughts your thoughts. As the heavens are higher than the earth, so are my ways higher than your ways, my thoughts than your thoughts. For as the rain cometh down and the snow from heaven.

What does the rain do? And the snow do? It comes down from heaven. And it watereth the earth. And maketh it bring forth and bud. The rain and the snow come down from heaven and water the earth to make it bring forth and bud, which means the earth doesn't have any choice once it gets water. Make it that bring forth and bud. Why?

That it may give bread to the eater and seed to the sower. The water comes down from heaven to make the earth bring forth fruit so that it can give consumption to the consumer and production to the producer. That's what it said. Watch this. So shall my word be that goeth forth out of my mouth. And it shall accomplish that which I please. And it, my word, shall prosper in the thing whereunto I send it. What does all that mean? Here's what I see happening. God, by the way, all principles are microcosms of each other. So this whole idea of a garden is bigger than we know. This whole idea of a tree, the whole idea of Solomon talking about trees is bigger than

just Solomon talking about trees. When I water the dust of the ground that is me with the water of the word of God that came down from heaven, it saturates the soil that is me so that the seed of creativity that God planted inside of me can bring forth and bud and give

food to the eater, bread to the eater and seed to the sower consumption to the consumer and production to the producer even for those of you who don't even know the Bible or like the Bible or don't even believe the Bible the best thing

that I can do for you is teach you principles of truth from that book, even if you don't like it. Because whether you know it or not, that is your best chance to win. So that's why the concept of the economic pie is a farce. Because God's ideal environment for man is not a bakery but a garden. So much so that he made you a garden of creativity. To create ideas that feed and serve other people and profit you so everybody's blessed by everybody else. God put us all in the world by ourself.

He put none of us in the world for ourself. Russell? Russell? What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love.

It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be

gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to WealthyConsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all. It's at 70% off.

And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you to understand yourself, but more importantly, especially for us who are entrepreneurs,

it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately.

I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to workinggenius.com

and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two G's working genius, two G's in the middle, working genius.com, and then use promo code secrets, S E C R E T S at checkout, get 25% off. Uh, but then we'll take the test again. It takes you 10 minutes. Um, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself to make sure sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. Can you imagine following that up with anything? Come on, man. Holy cow, that was amazing. Thank you.

That was awesome. Okay, well. All right, so. awesome okay well all right so as they done on the on the on the yacht I was talking to Anissa and she was saying that and we're both her mentors said that from you she learns like belief and this kind of stuff and for me it's more tactical so I'm gonna go tactical cool that's what we're tag-teaming bro we're talking amazing anyway so I don't know how to like transition other than i got something cool i want to share i don't know if it's that cool but um so i was thinking about while myron gave a sermon that was amazing

i can just listen talk forever like it's insane, that just came out of your head. And just, that was amazing. Anyway, that was amazing. So. I'm 62, and I've been thinking about this stuff since I was 16, bro. It ain't that deep. Okay, well, I'm going to try to one-up it. But I'm not, anyway. So, what I was going to talk about is, so my thoughts in my head, a lot recently, I

don't know if you guys are like me, but I'm thinking about marketing and sales and that stuff all the time. Partially for me and my companies, but also because obviously I lead a lot of entrepreneurs. And so I'm always trying to protect myself and protect everybody else as well. If you've read the Traffic Secrets book, the introduction says, warning, there's a storm coming. And then right after that, COVID hit. And then right after that, we have the Apple-Facebook fights and ad costs 3x. And then just all sorts of chaos happened since then.

And it's interesting to me because so many people I know and love, their businesses went away during this season, right? Because they couldn't handle it and ad costs and things like that. And it's interesting because I talk about, in the book, I talk about all the things. But everyone always still defaults back to Facebook ads or just the basics, right? And the whole goal of that book initially was to

be a warning but also to get people thinking differently as opposed to like, because I got started in this game 22, 23 years ago now. So if you look at when I got started, it was pre-Facebook, pre-MySpace, pre-Friendster. Do you guys remember Friendster? That's when I got started. So when people ask me,

how did you get traffic back in the day? I'm like, how did we get traffic back in the day? You couldn't just go to Facebook and buy ads. You couldn't. There were Google ads for a little while, but then that went away. There was SEO, but, like, how did we actually get ads?

And, like, we had to be a more strategic way to think differently. One of my first mentors, and he spoke at last year's Fun Hacking Live for anyone who was there, was Mark Joyner, and he wrote a really good book on this but um mark was doing like he was innovating on this stuff way back in the day like how do you get traffic how do you how do you how do you create traffic right and the the interesting thing that mark talked about is that you don't create traffic

like traffic's already there right you look at the internet people are already on websites already doing things our job is not to is to not to go and like create traffic. It's all about like, how do we shift someone's attention from over here to me, right? That's the whole premise. And I think for most people, there was a decade where ads, Facebook ads specifically were cheap and expensive. And so people jumped in and they bought Facebook ads and it was just like, oh, this is easy. And so a whole generation, a decade worth of, of marketers got really, really lazy because it was easy. They got a little harder, a little harder, and they got really hard. That's when people are starting to fall.

For me, it's always going back to the foundation, back to the roots. Somebody on the ship asked me why I bought Dan Kennedy's company. The big reason was I needed to go back to the beginning. Dan Kennedy has been through this cycle. Back in the day, infomercials, so, like, on TV, TV used to play until, like, 11 o'clock at night, and TV would just end, and so Dan and his buddies were like,

no, it's not TV, nothing like TV at 11 o'clock until, like, 4 in the morning, we should go and buy the time from the TV stations. The TV station's like, why would you want the time, everyone's in bed, and they're like, I think it's going to be good, so they started buying infomercials, and they'd buy, like, 6 hours worth of infomercials, from, like, 11 until 5 a.m., for, like, 30 think, we think it's going to be good. So they started buying infomercials. They'd buy like six hours with the infomercials from like 11 until 5am for like 30 bucks. The station's like, sure, give us 30 bucks. You can throw it on there. And so they're running infomercials and

they're making millions of dollars. And they're just like, this is crazy. If people knew what we were doing, they're running these things and they're just like, hmm. Right. And they were going to make all this money. And for a while it was happening, happening. And all of a sudden like the stations were like, like what's happening? They started monitoring and checking and all of a sudden they realized what's happening. Like, oh, the sources, these guys are making money with this. They started increasing the price

and they increased the price. More people found out. Competition, then boom. Now late night infomercials are some of the most expensive media you can buy now. But there was a season when it was 30 bucks for a six hour block. Right?

And then it shifted. You guys had a decade where Facebook was like two bucks a lead, three bucks a lead. Right. That's crazy. Right? You guys had a decade where Facebook was like two bucks a lead, three bucks a lead. Right? Like, it's crazy. And you look at,

so I asked Dan, I said, what happened when people were doing later infomercials and it shifted? What happened? He's like, 90% of people went out of business,

10% of us figured out how to build deeper funnels, figured out other ways to do it, and figured out how to make, how to increase how much money we made for a customer. And then the same thing

happened with direct mail, and the same thing happened with phones and fax machines. Every media source goes through this cycle. When you come in, at first, the costs are really, really low. It creates mass adoption. Everyone starts using it. And after they're addicted, it's like the drug dealer closed.

After we're addicted, they can increase the ad costs. And it's the cycle, right? It happens platform by platform. It happens season by season. And so for me, I was thinking a lot about, like, how do we protect ourselves from this? And how do we think about traffic differently? And actually on the boat today, Dr. Nissa Holmes was sharing an idea,

and it kind of sparked this in my head because, like, she got it, and she connected to it. And I'm pretty sure that almost everybody else in my community has missed it, but she got it. And she explained it. I don't know if she knows that she got it, but she got it. This is the principle. Mark Joyner wrote this book called Integration Marketing.

It's a little short book. You can read it in an hour. It's a little mini book you can get on Amazon. The premise of integration marketing is there's already traffic happening. There's already streams of traffic. What we're traditionally taught is, oh, go and buy an ad. So we're going to buy an ad in this thing. Or let's say we find someone with an email list.

So I go to Myron and I'm like, hey, will you promote my challenge next week? And you're like, sure. We figure out the commissions, he promotes it, and we get a big spike of sales, and then it disappears. And next week I'm like, oh, I've got to figure out how to promote this thing. And we go through this cycle of trying to figure out how to hustle and how to make these sales, right? And what Mark talks about in this book is instead of figuring out like,

how do I get Myron to do a one-off promotion, how do I look at, like, how do I integrate into Myron's business, into his marketing, so that anytime he gets a lead, I'm going to make more money. Anything he does in his business, I make more money. So instead I come to Myron and I'm like, okay, you're running your business, I'm running my business. What if, when somebody joins your challenge, how many emails do you send them right now? Let's say you got like a 10 email sequence, right? 10 emails, yeah. Let's say it's 10 emails. I'm like, cool.

So you send 10 emails to them, and then after 10 emails are over, and how about email 11, 12, and 13, you put an offer to my free plus shipping offer, to my free book, whatever, and in exchange, I'll put an email for you in my challenge on day 12, 13, 14, right? And now what happens is every time Myron

does a new challenge, gets a new lead, something happens, he goes through the cycle, and then it builds my business. And every time I do something, it goes through the cycle, and it builds his business, right? So when I launched ClickFunnels, Mark had just written this book, and I was thinking about it, and we didn't run Facebook ads the first two years of ClickFunnels, or any kind of ads.

I didn't know how to run ads. I was an ad guy. I was just like, I was this kind of stuff. And so, what we started doing in our company because we didn't have ads was like,

let's do integration with partners. And so what we do is we find somebody who had an email list and we do a promotion with them. So they promote a webinar. We do the webinar together.

We make some money on the webinar. And then when it was done, what we do is we take that webinar and we build out a funnel and it became their funnel. I said,

this is your funnel. Anytime you drive someone here, you get paid commission on it. Like you already introduced me on the, on the video. We have this whole thing. It's an asset now that you've created. Let's plug this in so that it's on the footer, like on your help desk, when your support desk or answering help desk tickets in the footer, it's put PS blah, blah, blah, and push people to the funnel. And they say, okay, sure. We can do that. So we go, we set this up in someone's help desk. Well, now every time somebody comes and asks questions at their help desk in there's a link back to my webinar.

I set that deal up a decade ago, and those things still make me sales today every single day. Because they don't check. After you set up, they forget about it. Or the email number 11 or 12 you put in there, you never think about it again. The rest of your life, as long as you're growing your business, it keeps growing my business.

How many places can we start integrating into our business? We started looking at as many integration channels as possible. And this comes back to just creativity now. You can be as creative as you can think of, right?

And so we started looking at YouTube videos. And so we find people who have YouTube videos in our market that are having success. And I go back, and I'm like,

man, this video's really good. And I look at it, and I'm like, they're not promoting anything in the description. So I go to YouTube, and I'm like, hey, how much does it cost

to change the description and put a link back to my webinar in here? I'll pay you 20% or 50% or whatever it is. The guy's like, they're not promoting anything in the description. So I go to YouTube, I'm like, hey, how much does it cost to change the description and put a link back to my webinar in here? I'll pay you 20% or 50% or whatever it is. The guy's like, oh, it's just a YouTube video. I recorded it three months ago. I didn't even think about it. Cool. We add it in there, and it's there.

Now for the rest of time, that YouTube video is making me money. That person makes other YouTube videos. My friend I'm talking about today, he's making these videos, and as these ones pop over here, all these can start rising together. So as that guy gets better and better at YouTube, I can get more and more sales, more traffic coming through because I'm on the description of this video or this video. I'm in their email sequences. I'm in the footer of their customer support desk. I started thinking, where else can I start integrating this? We had some partners who they ship out like box sets of stuff to all their customers and they're like my dream customers okay what if we what if we put a post card and I'll pay for this post card I'll put in everyone the boxes you ship out somebody and we'll

set up the printer and the shipping house and let's go there and every time you ship out a box my postcard would be there for a free book offer or for my webinar offer and I make sure we set up once I never think about again and every time that this person sells a book I'm getting customer back on the back end. You see how we start thinking about traffic differently? Instead of having someone just setting up JVs and deals like that, it's like, how do we find integration partners? How do we have someone literally going out there

and finding integration partners? One thing I started realizing was I wasn't very good at SEO, but I knew the value of SEO. If you get on page one for work at home, or make money, or sales funnel, whatever keyword it is, that's a big deal, right? In fact, this is probably pre-ClickFunnels, probably 12, 13 years ago.

I found this team, they lived in Peru and they were college, a bunch of college kids in Peru, but they all had peru.edu email addresses and they had access to like their site. So we would, we would do this SEO thing. Anyway, I don't want to get nerdy with you guys but we do this seo thing where they would trade edu links and get links anyway um i wanted to get i want to be on page one of google for like work at home make money online stuff like that so we spent like six months doing it and i got there and when we hit page number one of google for like work at home it was like raining money all day long it was just like this is crazy i'm not paying for this it was just raining um but there's everyone competing so we were there for like three or four weeks. Then we dropped back off.

We get back up there again, drop back off. And I eventually I gave up on the game because it was just, it was stressful for me. So instead of I started doing like, well, who are these guys that keep beating me? These guys are just hardcore full-time all use SEO. So I go to Google, I type in work at home or make money, whatever my keywords are. I see like, here's the people. And I see the top three or four people where 90% of traffic goes to the first three or four listings. So I'd go there. I'm like, that person's getting all see the top three or four people where 90% traffic goes in the first three or four listings. So I go there. I'm like that person is getting all this traffic. And most of these guys, the really good SEO people aren't info product people like us.

They don't know this. They just they sell advertising. That's what they do. So I come back and I'm like, okay, they're on page one for this keyword. It's insane. They're probably getting 40, 50,000 visitors a day. I come back and I'm like, hey, can i when somebody opts into the to the email thing on your form on thank you page can i can i put an offer on your thank you page can i put an email

on your email sequence can i put a pop-up on your page when someone comes a pop-up comes up and joins my newsletter i set that up once i thought walk away and that thing just starts generating money and leads and traffic forever and so for me for the last decade i've been doing that um a lot and most people know about it most people Most people see Facebook ads, those are all great. That's like free money. To this day, just so you guys know, stats, numbers. A decade of me doing this, if I turn all my ads off right now, we get over 1,000, probably 1,200 or so people per day who come to clickfunnels.com and create a free trial that are not attributed

to any kind of paid ads. You can do the math on what that looks like. But it's just this. It's just setting these things up one at a time, one at a time, thinking about it, meeting someone, and not just saying, oh, promote my thing, promote my thing. It's just like, hey, how can I do this? You know, you find somebody who's got a really good offer that's crushing it. Like, what's on their thank you page?

Like, Grant Cardone did his big challenge the other day, and I knew he was going to get a thousand people to promote it, so I was like, hey, Grant, on your thank you page like Grant Cardone did his big challenge the other day and I knew he's gonna get thousands people to promote it so I was like hey grant on your thank you page I have some register for the challenge I put this block down here that tells people get a free click funnels account and so he's like sure so made a video meeting him talking about it and so on this thank you page and there's like step one go to the Facebook group step to do whatever step three and the step four is like me and grant and he's like hey you should click funnels account cuz Russell said so I'm

like yeah you should click funnels account here's a free trial we had like 3,200 and something people signing up for a free ClickFunnels trial on the Inky page of Grant's launch I think I made more money from Grant's launch than Grant made from Grant's launch because we plugged it in and all those people started coming in now the trials and ClickFunnels are getting built they go through the value ladder everything else starts happening and so she's thinking about traffic differently thinking about partnerships differently thinking about how we can like weave what you're doing in those things and this was talking about she created her miffy offer and she started looking

at who are all the other people in her market that already have a traffic and she's plugging into their sequences their thank you pages all that kind of stuff now every time they get a customer she's getting a customer she's not gonna pay for that it's just coming through organically um and so that's the first thing to think about. And then the next piece, just to kind of add to it, any of you guys here ever study Jay Abraham? Jay's a really smart marketer. One thing he talked about with joint ventures, a lot of times we think about joint ventures,

we look at like, who's the person, who's almost like a competitor with us, who's got the exact same audience? And what Jay said that was just brilliant to me, he said, you have to look at, like, the life cycle of a customer, right? So, like, let's say your product is right here. So, for me, like, I'm Russell, so I'm selling funnel software. So, a lot of times, like, well, who else is selling funnel stuff?

Like, let's, that's the JV. But those customers are all in the same spot. And, like, what you want to think about is, what are all the things somebody needs before they become your customer and all the things they want, they need after they're their customer? And that's when you start finding new traffic sources and nobody else is tapping into

you right because I can go after all the funnel people but I'm competing funnel people if I can stay step back and back well what does somebody before they need a funnel well they they probably probably need a logo I need a website maybe the right a domain name maybe they're buying me they're save a wordpress site maybe they're you know getting you know 99 designs they want to five or I started looking like where are the places that those people are already at prior to them ever coming to me and looking for the integrations options there.

If I can go to, and I haven't closed this deal, but if I could, if I can click 99designs or Fiverr, every time someone goes to Fiverr, if I could be built in their sequence where every time someone creates a Fiverr account, the day 22, it's like, hey, you need a ClickFunnels account. Can you imagine how much money that would be if I can close that one deal?

It takes me three or four or five years to close that one deal, but if I plug that in, that could be 10,000 leads a week coming in just from one integration, one deal. So do you pay those people an affiliate commission, or do they just... It depends. Every situation's different. And every market's different. And this is saying, you're paying

15% for your people, right? It's a commission. So it's 15% commission. In the funnel world, I gotta pay people 50%, 60%, 70% commission, because they're hot to the game, right? But other places, it's a a commission. So it's 15% commission. In the funnel world, I gotta pay people 50, 60, 70% commission because they're hot to the game, right? But other places, it's a lot easier. Sometimes it's like the YouTube guy,

it's like, I'll pay 100 bucks to throw out a, I'll change your description or in your description add a link to my thing. They're like, sure, 100 bucks one time,

never think about it again. Email sometimes it's like, I've got a whole bunch of funnels. I'm like, okay, Myron, I'll do your day 12 on my free book funnel. You do it on day 12

on your challenge funnel. We will set it up. You get all the free traffic. I get free traffic. We just forget about it. We just say we would donate Tony Robbins' Negrosio seat. So he owns mastermind.com, which is a platform for course builders. We own ClickFunnels. So when somebody cancels ClickFunnels right now, the only thing I know is they don't like ClickFunnels anymore, but they still want a business. And so when someone cancels ClickFunnels, there's a video from me, Dean, and Tony saying, hey, sorry that ClickFunnels wasn't a good fit for you. Maybe you just weren't ready yet, which is totally understandable. So if you're not ready for ClickFunnels yet, there's another platform that's really simple called mastermind.com, which is a little easier

to get started. And Tony and Dean are going to lead you, help you. In fact, Tony and Dean jump on here and they jump on the video and they're like, hey, we'll give you a free trial. And so then all those people who leave or canceling ClickFunnels and leaving, go to Mastermind. I get affiliate commission to all the people who are leaving ClickFunnels, which is awesome. And when somebody leaves Mastermind, there's a video from me, Dean, and Tony saying,

hey, maybe we ought to advance enough. You know this is being recorded right, because if the FBI sees this, they're going to arrest you for being a gangster. Isn't that powerful? That's crazy. So then when someone leaves Mastermind, they come back into ClickFunnels.

And think about this. When somebody's leaving your website, what do you do with the traffic that leaves your website? They just leave it, right? Yeah. So if I go to Myron, I'm like, how about this? Every time someone leaves your website, put a pop-up on your page that's like,

hey, you should get Russell's free book. And then if someone leaves my website, I'll put a page for your book. They don't like my stuff, but they like your stuff. Now, the traffic is leaving me anyway. I get Myron's traffic leaving him because my traffic is leaving me. And also we switch traffic and we both start growing together. This is the mindset shift I wanted to kind of share to try to compete with Myron's amazing sermon.

Hopefully you get some tactical ideas of just how you can get traffic that's separate from all the stuff that we normally think about. See, he just proved there's no competition. It's all collaboration. You just have to look for ways that everybody wins. Stop trying to beat people and start looking to win with people. Oh, dude. That was great, bro. Wow. Now I'm dizzy.

Now I'm just thinking about all these things I could do. Dan, did his food come yet? Yes. I haven't eaten yet. It's cool if I eat while you do the next thing? I'll do something while you go eat. You can go back there if you want to, or you can go to my office, whatever you want? I haven't eaten yet. You guys cool if I eat while you do the next thing? I'll do something while you go eat. Okay. All right. So he's going to go to my office. Yeah, you can go back there if you want to.

You can go to my office, whatever you want to do. When I come back, somebody asked me a really cool question. You all get together and figure out the best one. Just kidding. That part. So give it up for Russell, y'all. Did he kill that? Yeah.

Can y'all believe that Russell Brunson is here in the middle of the night in Tampa, Florida, teaching us cool marketing ideas? This is insane. Okay. I'm going to get over that eventually. Okay, so. So money is a thing, but it's not everything. I think you really look at the importance of what are you doing with your time. The conversations that we've had with our financial advisor is very much building what that framework looks like

that helps support those important things. The places where you're investing your time and your resources, your family clearly, and those closest to you. Edward Jones. We do money differently. Visit edwardjones.ca slash different. With Smartwater's pure crisp taste, there's nothing to overthink. So while you may be spiraling over double texting your crush, whether your skincare routine is working because you look the same or is doing nothing because you look the same and whatever the heck red light therapy is. It's definitely not that.

Don't overthink how you hydrate. Life's full of choices. Smart water is a simple one. I'm going to share something with y'all. I might share that this week, though. I'm going to share something I'm not going to share. I'm probably not. I won't share that this week. I'll share it right now.

I'll share it right now. I'll share it right now. I probably won't share it later this week. And if I do share it later this week, you'll probably get it the second time. Okay. So, well, think about it, though. We think that when we're teaching somebody something, that they understand it as soon as we said it. Well, it fell out of my mouth, and they understand it as soon as we said it. Well, it fell out of my mouth and it just, they got it. All you need to do to know that ain't true is have some kids. And you will know that

just because you said it, that does not mean they heard it. Can I get a witness up in here? So it's amazing. So, what I'm going to do is I'm going to share with you all the absolute most mind-blowing, like, aha revelation. Not about business as much as about life. If you get life right, business is easy. Right? Get life right.

Understand how life works. It's really interesting. You know, I was talking about earlier when I talk about the Bible. In the beginning was the Word. So that's a good place to start, right? Because in the beginning was the Word. Okay. Anyway a good place to start, right? Because in the beginning was the Word. Anyway, I just thunk of that just now. In the beginning was the Word, and the Word was God, and the Word was with God,

and the same was in the beginning with God. And all things were made by him. Without him was not anything made that was made. And in him was the life. And the life was the light of men. And the light shined in darkness. And the darkness comprehended it not. Wow.

I just pray that for me, and for you, that when the light shows up and shines on the answer that we've been looking for, we are aware enough, alert enough, and care enough to comprehend it. So, you've probably heard me say this before you'll probably hear me say it 11,000 more times

God put so many success principles in Genesis chapter 1 it's almost like he gave us a wink and said if they don't get to chapter 2 I want them to be okay like He gave us a wink and said, if they don't get to chapter 2, I want them to be okay.

Like, every time I read Genesis chapter 2, how is that in the first chapter in the Bible? So, a couple things. One, the first thing that God tells us about God, why do I even care about that? Well, when you meet somebody, whatever the first thing they tell you about themselves is, that may not be the most important thing about them, but it's the most important thing they want you to know when you meet them. Are y'all tracking?

And God is love. That ain't the first thing he told me. God is omnipotent, and that's not the first thing he told me. And God is omniscient, and that's not the first thing he told me. And he's omnipresent, that's not the first thing he told me. And he's righteous, and he's holy, and he's just, and he's good. But none of those things are the first thing that God told me. What's the first thing God tells me about God? In the beginning, God created the heaven and the earth. Why did he do that? Now, you may not ask questions like that, but I'm reading that, and I'm like, I mean, you're God. You don't need anything. It's not like you're sitting around thinking, man, I just, I don't know. I wish I had a, no, you don't do that. You're God. Why would God create a heaven

and the earth? The only answer I've been able to come up with, if you find a better answer, please let me know. But the only answer I've been able to conjure up, and when I say conjure up, like maybe as a possibility, as the reason why he did it, is because he is creative, and therefore it is his nature to create. So God's creating flowed out of the fact that he is creative. The first thing God tells us about God is that he's creative,

not because it's the most important thing about him, but because I believe it's the most important thing he desires for us to know about him. Why? Because the first thing that God tells us about us is that he made us in his image. And God created man in his own image. In the image of God, created he him. Male and female, created he them. So if you are a man or you are a woman, God made you in his image.

Okay, so now we got that. Why is that important? Well, it's important because if I'm made in his image, and the first thing he tells me about himself is that he's creative, then the first thing he's telling me about me when he tells me he created me in his image is that he created me to create stuff stuff and he made me to make stuff. So now I don't have to go wandering aimlessly through life thinking, I just don't know what my purpose is. I don't know my purpose.

How do I find my purpose? Your purpose is to live in your creative space and make the world a better place. And see, here's the beauty of it. I don't have to compete with Rod because I wasn't created to live in his creative space and make the world a better place. I can't do that. I cannot do his assignment. I can't compete with Michael.

I can't compete with AJ. Like, I just have to be the best Myron Freddie Golden I can be. And live in my creative space and make the world a better place so when I find in me an inclination to become

proficient at something, good at something. I've developed the skill. I can do it. And I can do it well. I can do it at a level of excellence. When I live in that, and then I create something

that makes somebody else's life better, I've just made the world a better place. Are you all tracking? Live my creative space, make the world a better place. Okay, got that. Locked and loaded. Live my creative space, make the world a better place. So how do I do that? Is that a good question?

I do believe in Genesis chapter 1. We're still in Genesis chapter 1, y'all. I do believe that we find the answer the first time God ever spoke to a human being. Like, what did he say? This might be fairly important. Here's what he said. Like, what did he say? This might be fairly important. Here's what he said.

First time God ever talked to man. And it's really cool, because here's what it says. It says, and God blessed them and said unto them, be fruitful and multiply. So what I get from that is God always gives the capacity before he gives the command. He gives the ability before he gives the command he gives the ability before he gives the assignment so if I find myself in a space where I feel like this is what I'm supposed to be doing I don't have to wonder if I can do it I may not even have the ability

but I have the capacity to gain the ability so I don't have to wonder if I can do it. If he tells me to do it, I know I can do it because he told me to do it. God's not in the habit of frustrating his children. You don't tell your children to go do stuff that's impossible for them. I don't say to my granddaughter, here, here are the keys to the car. Run down to Publix, get us some bread and some peanut butter and jelly so we can make some sandwiches.

She's three. It's not that she'll never be able to do it. She's not yet become the person. So here's what God said. He said, be, oh, I'm not going to do that. I'm not going to do that. He said, I'm going to do it that color. I like that.

He said, be fruitful. What does it mean to be fruitful? Well, got to go back to Genesis chapter 1 again and find out what is a fruit. A fruit is a living organism whose what? Seed is in itself. Oh, there we are at that seed again. A living organism whose seed is in itself. So when God said to man, Adam and Eve in the Garden of Eden,

be fruitful, here's what he's saying. Make sure you produce on the outside of you based on what I put on the inside of you. I put something in you. That was my job. Make it show up on the outside. That's your job. How many of y'all tracking? Be fruitful and multiply. Now, multiply is not a B. You wouldn't say to somebody, well, be multiply. They say, what you talking about, Willis? Where's Willis? Is Willis here?

No. Okay, anyway. That was, never mind. Some of you are like, what is he? Never mind. Be fruitful. The verb for multiply would be do multiply. Be fruitful.

Do multiply. Do replenish, do subdue. Okay, let's talk about those. Be fruitful, do multiply. Multiply literally means to increase. The very first thing God told man to do was to increase. Hmm. Be fruitful, do multiply, replenish. Replenish means to fill up. Well, if you start

multiplying stuff, stuff's going to start filling up. Be fruitful, multiply, replenish, subdue. Now it's a little odd because subdue literally means to trample, to stomp, to step on, to tread. Well, if you're telling me to build something up and multiply and fill something up and multiply, why are you telling me to trample? Because God is introducing us to the principle of entropy. What is that? Disruption always follows intention. Creation is created by intention, and disruption always follows intention.

There's no way around it. The mistake most people make is when disruption follows their intention, they make the mistake of assuming that they're going in the wrong direction when it's actually more often a sign that you're going in the right direction. Do you understand? When you start doing something good, the first thing that shows up is something bad. I remember when I used to be really fat.

I used to be fat in my iron. Now I'm almost fit in my iron. And I said, I'm going to start working out. I want to do 30 pushups can I do pushups Mariah are you good no you can't go that low let's try I'm going to do pushups

oh yeah we can do it I'm going to do 30 pushups I could do 100 when I was a kid man are you crazy? What in the world possessed you to think with your fat self? You're about to do 30 push-ups. You must be some kind of out your mind. And so I tried to do 30, couldn't do 30. The next day, the first day I could do three, the next day I could only do two. This is going in the wrong direction. Anybody who's ever worked out knows when you start working out, you don't get stronger first, you get weaker first.

When you start working out, you don't feel better first, you feel worse first. How many of y'all ever felt worse first? Then eventually one day you're like, I know I'm only going to be able to do four. You're like, I know this is going to get so hard. I don't even know why I keep doing this. Two, three. Oh, my goodness. Where's that come from? Four. Oh, my goodness.

Five. Oh, my goodness. Six. Oh, my goodness. I can't. I can't. I can't. I can't.

I can't stop. I can't stop. I can't stop. I can't stop. I can't stop. And what happens? What happens? Y'all thought that was good.

Y'all should have seen me before I turned 62. Disruption always follows intention. Don't let that deceive you and get you off the right track. Don't let the disruption that follows your intention make you feel like you're going the wrong direction. I bought this building, man. We came in here. The air quality was so bad. Every time I came in here, I felt like I had like sand in my eyes. I was in here for an hour. I'd go home. I felt like I had sand in my eyes. So I got to hire a server pro to come in and clean out the air ducts. And then we're in the middle of a challenge. We got a torrential downpour.

It's December 16th. We got a torrential downpour. It was raining outside. Like, my goodness, what's going on? All of a sudden it sounds like it's raining in the building. I don't remember a waterfall being in that closet back then. We're in the middle. I'm teaching on the challenge. On day four, it's raining in the middle. I'm teaching on the challenge.

On day four, it's raining in the building. Water starts coming in on the floor. Water on the floor about to mess up my clothes. Anyway, disruption always follows intention. Y'all get it? B, that's why it says subdue. Be fruitful. Do multiply. Do replenish, do subdue. Increase, fill up, and trample anything that tries to stop you.

Okay, y'all tracking. And then it says have dominion. I'm going to do this faster. Have dominion. So here's the beauty of it. This is the ultimate success formula in life. Y'all ready? Here it is. Be, do, have. What does that mean? It means don't be, can't do. Can't do, can't have. It means be a little, do a little. Do a little, have a little. It means be a lot, do a lot. Do a lot, have a lot. Now, here's what's really interesting about this. B, well, that's good. B speaks to my identity. Well, when I got this thing, B speaks to my identity. Do you

realize that everything you do flows out of who you think you are. Did I say that too fast? Everything you do flows out of who you think you are. See, Russell Brunson, that dude, like he changed my life in a lot of ways, but the most valuable thing he did for me was created an environment where I could be introduced to who I really am. Did y'all hear what I just said? He created an environment that introduced me to who I really am.

And so, identity, everything flows out of your identity. Be fruitful. Talking about your identity. Doing speaks of your identity. Be fruitful. Talking about your identity. Doing speaks to your activity. Having speaks to your property. So if you will be who you're supposed to be, you'll do what you're supposed to do. See, here's where people mess it up.

Before I even go there. What's really interesting is God set it up so that we could win. Here's what he said. Here's what God did. He said, I'm going to put inside of human beings this really intense desire to have. See, that desire you have to have a nice house and a nice car and a nice clothes and nice relationships and pockets full of money and great experiences and nice vacations, that desire that you have, God put that desire in you. Why? So that you would be willing to do the right thing in order to have the things you desire.

God cares the most, not about our having, but we care the most about our having. So you know what eventually happens? We want to have, want to have, want to have, want to have, and finally we go, I'm going to go ahead and do this thing that will let me have this stuff. By the way, that's where all of us in this room started. That's where some of you in this room still are. You're desiring to learn how to do the things that will cause you to have the stuff you desire to have. We're my people. But here's the problem. And if you're taking notes, this is the writer-downer of writer-downers.

You ready? Everybody is already doing 100% of everything they can do who they are right now. I'm going to say that one more time. Some of y'all looked at me funny. Everybody, like everybody, everybody. I'm only doing that to keep myself awake, y'all. I'm entertaining me and letting y'all watch, okay?

It's way past my bedtime, okay? Okay? For those of you watching on YouTube, like, it's a midnight mastermind. I go upstairs at 8, 30, start running my bath water so I can be in the bed good and early. And here we are. Oh, help me, Jesus. I had a quarter to 11, and I'm running my mouth. So everybody is already doing 100% of everything they can do, who they are right now. So if you desire to do more than you've been doing, so you can have more than you've been

having, you have to eventually yield to the thing God cares about the most, and that's you've got to start becoming who you can be. That's the part God cares the most about. Who are you being while you're doing what you're doing and seeking to have what you're desiring to have? Well, when I get that down, see, like, that's what... I'm not going to chase rabbits because I don't have time.

In all of us, and I'm going to end on this last point. This is not the last point. It's just the last point I'm going to talk about now because I want to hear from Russell. So all of us have inside of us what we call potential. What's potential? It's the difference between in our property, our potential is the difference between what we have and what we could have.

In our activity, it's the difference between what we do and what we could be doing. In our identity, it's the difference between who we are and who we could be. That's the gap. So what all of us are doing, whether we realize it or not, we're seeking to fill the gap. You are here to fill your gap. You thought you came to fill the gap in your property, but you didn't realize that there's a sequence to this thing.

You can't start there. You've got to start by filling the gap in your activity, I mean in your identity. So what is the gap in your identity? Like this is like you're being nothing that you can be. This is like you're being all that you can be. None of us are here. None of us are here. Most of us are somewhere down in here,

even if we feel like we're all the way up here. How many of y'all tracking? So you might feel like you're up here, but I got news for you, baby. You're down here. Oh, my eraser fell out. Oh, is that it? No, that's not it.

So I'm going to erase with this thing. So you're not up here. But I ain't messing with you. I ain't up there either. I'm not. I ain't tripping. Okay. So how do I fill this gap in my identity? I fill the gap in my identity. I talked about it earlier today. I fill the gap

in my identity through intentionality. I become hyper-intentional about everything I am doing and everything that I am being. Thank you. Thank you, Miranda. I fill the gap. I fill the gap, and that's how I fill the gap with intentionality. I start ignoring distractions, and I start hyper-focusing on intention, and this gap starts getting fuller and fuller. It starts filling up. Oh, I'm becoming more than I used to be. I'm becoming more than I used to be, and here's what happens. If you ever do get all the way up here, guess what happens? This just gets bigger. Your potential gets bigger. As you fill the gap, your potential gets bigger.

So there's no such thing as filling it up to the full, because when you fill it up to the full, full gets bigger. Are you all tracking? Okay. In our activity, how do I do more than I've been doing? We fill the gap in our activity. That's none of the things you can do. That's everything you can do.

Most of us are right down here if we feel like we're higher. So we fill this gap, we fill this identity gap with intentionality. I'm just going to put intent. We fill this gap with ingenuity. Ingenuity. We keep on working a new approach until we find an approach that works like gangbusters. We don't get married to anything until it works. People fall, they come up with an idea, they fall in love with it, and they run a hundred miles an hour in the wrong direction attempting to prove an idea works because they came up with it. What happens?

Well, the gap in our property, the have part, we fill this with intensity. I am telling you, when you will become hyperintentional and like just always learning looking for a new approach and then become intense, what happens? everything changes for you so that's what I got for you

RB you good? give it up for RB we're going to have Russell do one more something and then we're going to answer three or four questions, and then I'm going to be like Pharaoh and let God's people go. I know. Yeah, exactly. Because you've got work to do tomorrow.

I do too. Yeah. And y'all got some learning to do. I don't want your minds not to be sharp. It's almost 11 o'clock. So do you have something else you'd like to share, or do you want to just go straight into Q&A? What do you want to do? Let's do a Q&A real quick, and then we'll be sharp. It's almost 11 o'clock. So do you have something else you'd like to share, or do you want to just go straight into Q&A? What do you want to do?

Let's do a Q&A real quick, and then we'll be done. Okay. So let's do a Q&A. Who's got a question for Russell? Y'all are going to ask me questions all the time. I'm going to be here all week. Ian, talk to me. How do you know when you are doing ingenuity

and you're testing a new strategy? How do you know when to stop doing it before going to the student? Okay, so that was a question for me. So his question was, if you're attempting a new approach, how do you know when to stop doing it? I think that's going to be different for everybody. So I'll let you, or I can answer it first, and then you answer it, or you can answer it first, and I answer it. What do you want to do? How do you want to do it? I think that's going to be different for everybody. Or I can answer it first, and then you answer it, or you can answer it first, and I answer it. How do you want to do it?

How do you know when you've attempted to approach enough times that this has not been working, this is not going to work, I'm done? It's hard, because it depends. I mean, you have to watch it to see. Some people try a little bit, and they're like, oh, it didn't work, and they run away really fast. Some people, though, will drown themselves holding on to an idea.

I've had friends who've done that who just won't let up the thing. And so there's some version in between. I don't think it's ever like letting go or not letting go. I think it's like lots of little pivots and tweaks and pivots and changes. Hold on, hold on. Is he muted? Can you all hear him out of the mic? Yeah.

Okay. Okay. I just wanted to make sure. So I think it's less of like does this work or this doesn't work as much as like um with anything i'm doing my goal is i'm putting it on the market i'm trying to see how the market's responding to something right um because the market's the ultimate judge like i only care about what people will like will you vote on this thing with your credit card like that's the only thing that actually matters in anything right so what i'm

doing in in my in my idea is I'm putting it out there, testing the thing, and I'm seeing people vote with the credit card. If they don't, then I'm like, okay, something was incorrect there. Something wasn't quite right, so I'm going to try another angle, another angle, another angle.

And so I'm looking until something hits, right? So it's rarely that something works or doesn't work. It's just like, it's being willing to make big enough pivots or shifts around it to see like, especially if you believe in the thing, right? I think a lot of us feel like we're called for something.

We're trying to do this thing, but it's not always going to be the first time or the second time. For me to build ClickFunnels, two years ago or three years ago, I went through, I found every domain I ever bought, looked at every funnel that had ever actually went live before ClickFunnels. There was 150 funnels I'd launched

before I launched the ClickFunnels funnel. And so, and some of those had some success and had different, like, you know, compared to ClickFunnels, they were all failures, but every single one of them, like, by me attempting and attempting and attempting, it's the thing that made me worthy so that someday God would bless me

with the idea for ClickFunnels. And so for me, it's less like, is this working or not? It's just like, it's attacking, attacking, attacking, and like, and listening and like seeing, you know, where you're led to and trying again and trying again. And over time, it's like like, it's attacking, attacking, attacking, and listening, and seeing where you're led to, and trying again, trying again, and over time, it's like, if you keep being persistent,

that's when it shows up. And I think a lot of times, people are looking to, looking at whether or not the approach worked, and then determining that because this approach didn't work, that this is necessarily a bad idea.

Just because the first of, ingenuity is not about changing the objective, it's about changing the method to get to the objective, right? So and I'm only going to do, like people say, well Marion, what kind of books do you write? I only want to, I only write the kind of books people want to pay to read. I don't even want to write the books people want to read. I want to write the books people want to pay to read. I don't even want to write the books people want to read. I want to write the books people want to pay to read. So like Russell said, I let the marketplace determine what objective that I set

in business because they're the ones that are going to pay for it. It was like I said about Bill Gates earlier, somebody asked me, do you have an iPhone? No, I don't have an iPhone. He had a Zoom, but he was the only person in the world that had one. And that's a little bit of an exaggeration, but not much. It failed miserably. Why?

He created the thing he wanted to create instead of creating the thing the marketplace wanted to buy. So the thing that we need to adjust is the approach. We may need to adjust the approach a thousand times. We may only need to adjust the objective one time. And you want to set an objective. Like, if you're starting out and you're setting your objective by yourself and you think you're right, the most dangerous, I don't know what you think,

but one of the most dangerous things you can do is to believe that you know what the marketplace wants. I'm going to make them take this. Not me. I'm going to find out what they want to take and I'm going to find out what they want to take, and I'm going to go make that. Right. In the marketplace for business. Was that helpful or not?

Cool. David, I saw your hand pop up. My question is for Russell. What are some of the most effective strategies for increasing show up rates on webinars right now? So his question was, what are some of the most effective? I'm repeating it for you two, but for those of you who are wondering. So what are some of the most effective ways for increasing show up rates on webinars? So people's attention spans are this long, right? So the biggest problems people have typically is, especially if they're buying advertising, is they start advertising the webinar way too long. We found that if

someone registers more than two and a half days out from the webinar, they're not showing up at all. Even my team, they want us to put a webinar a week in advance. I start sending emails and all sorts of stuff. The problem is our attention spans are so small. Most of my registrations for webinar happen within 48 hours of the actual webinar. That's number one, especially email and stuff like that. The further you send it, it's just like, it's just a waste of money because, you know, there's that. Number two is just like, again, their attention spans this long. So the only thing that actually gets them to the webinar, not the only thing, but one of the core things is like the message they get right before the webinar hits. So it's hitting them from any angle you can,

from text message, email, like, because most people people are gonna forget unless it's one second before and then the third and like the most important of all the things is curiosity the more like if someone's registering for webinar and they think they can answer the question of what the promise is on the webinar then they're likely of showing up to really small when you open such like so much like rock curiosity where they can't figure it out, the only thing they can figure out is getting on the webinar, that's when show up rates are the biggest. That's where like, I have to be there, I gotta schedule my calendar. So we had Mike and AJ in my inner circle. They had a webinar back in the day and this was

three or four years ago, but they were, it was costing them like, it was like 35, 40 dollars to get a registrant, which is crazy. And then, um, and their show up rate was like 14, 15%. Like it was really, really bad. And they came to your circle, like, how do we people show up? And the only thing we changed, I was like, if you, if you read their headline and the headline was like, how to, um, how to use local something to increase or how to use local reviews to to increase your clients blah blah blah right so someone read that break oh it's local reviews I know what local reviews are I'm a genius so like they didn't sign like the

registration was low so the ad cost was really high and show operate was really low as well it's all we do is change that I said don't tell them what it is home what's not so they just change the headline from how to use local reviews to get more blah blah blah to the new thing we're doing to get more, insert result. And it's not, by the way, it's not this or this. And they list off all the things it wasn't, which were all the things that they would think. It's not SEO, it's not PPC, it's not this, it's not this,

it's not this, it's not this. Register and we'll tell you what it is. Then it was like curiosity. So what happened is the conversion on the landing page went up. So the ad cost went from whatever, $30, $40, down to like $12 per opt-in. And then the show up rate went from like a 12% conversion rate to like a dollars propped in and then they're convert like the show pretty much like a 12% conversion rate taking a 25% convert like just all just rock curiosity so instead of telling

them what the webinar is tell them what it's not like here's the result they want here's what you're knocking what it's not and like I don't know what it is like it's not it's got one of those things it's not like what could it possibly be and that's the best thing so mmm curiosity number one messages a minute five minutes before they actually show up in any channel you have access to hit them. And then not advertising too far out where they don't even know who you are by that time. My three biggest things. I'm going to go with Steven and then I'm going to come to Andrew and then I'm going to go to Steven and we're going to be done.

I put all those guys, I saw their hands first, that's why. Steven. So what would you say is your biggest strategy for reducing churn when it comes to memberships? Because I know maybe a lot of us have memberships for real big rates or real big situations. So what are you doing? What strategies have you implemented to help?

Awesome. So we've tested a billion things. And of all the billion things we've tested, there are two that have had the biggest impact consistently across the board in software and just like pure membership sites. Both are under one umbrella and the umbrella is consumption. So we call this operation consumption. How do I get them to actually consume the thing they bought? Back in the day, we used to be like, if we don't say anything, maybe they'll forget, and then the bill will go through. Causes a bad user experience. It's the opposite.

I need to get them to consume. So in ClickFunnels, the biggest thing we did is someone creates a ClickFunnels account. If they just log in, they hit the members area, and there's all these features and stuff. They sit there, and then they don't do it, and then they log out, and they cancel. So the first thing is I had to force feed them. How do I get you to actually stop for five seconds so I can show you what this actually is? So what we did in ClickFunnels back eight or nine years ago

now is, you guys seen the Funnel Hacker t-shirts? Yes. The only way to get a Funnel Hacker t-shirt is to watch this. So if you guys had that, there might be a couple other places you can buy them. But for the most part, somebody has to come in, and there's a video that says, hey,

before you start your ClickFunnels account, I want to bribe you. Because found people who don't you who log in clickfunnels they start using software a lot of them drop out so I don't how to use it but if they watch a 10-minute video ahead of time show them how to use it their success rates way higher so I'm gonna bribe you to watch a 10-minute video I will give you this shirt for free so just watch this video I'll ship the shirt out you all cover shipping and cost and everything and so then they watch a video where I walk them through this is what a funnel it's this is how

it works this is where you click and then they know what it is and they actually log in and then they consume it. So that's number one. And then the second biggest thing is when someone comes in we have a consumption sequence where every day they're getting an email and a message that is telling them how to do one thing. This is my biggest mistake initially.

Initially I was like, hey, log in and we're gonna teach you, like you're gonna log in, you're gonna buy a domain name, you're gonna set this up. Anytime there's an and, it killed consumption. So it's like, log in, go buy your domain name like you're gonna log in you're gonna buy a domain name you're gonna set this up anytime there's an and killed consumption so it's like log in go buy your domain name tomorrow i'll tell you next step so cool today you're gonna log in you're gonna pick a template and the next day i'll tell you next thing okay now you pick the template i'm sure how to edit the template each day was just one micro task they go in there and do the thing so right now we're for clickfunnels 2.0 we don't have either of those sequences in there because

you know how dumb we are and so uh i filmed the new t-shirt version last week which will be going live here in a little bit and then um we're bringing back our one funnel way challenge as a consumption sequence when somebody comes in to click funnels everybody will go through the one funnel way sequence be 30 days all built to teach one principle and have them do that principle and software over 30 days to get them consumed so those of all things are the two things that had the biggest impact for us. So good. Yeah.

So good. Good stuff. Give it up for Russell. That was really good. Thank you. Andrew. First off, Russell, thanks for coming on. Man, it was really good.

And, Byron, thanks for the fight. 100%. So, I mean, you were going to think of things. Where do you see the Internet as overall in three years? Three years. That's a good question. I'm excited for most of it. Some things are going to be crazy,

but what I'm excited for is right now, the world we live in, we all have to be really, really good copywriters and things like that because we're guessing, right? I've got to write a sales page. It's like an event. If I speak in an event, I know I've got 5,000 people in a room. I i'm selling a package i'm going to create the best possible offer that he's going to address as many concerns as possible motivate people

and that's what we're hoping for right um what the what's coming super rapidly ai there's a million use cases for ai but the thing that makes me most excited is just uh customization based on the ai so what we're working on now click funnels is making is in we're not far from from it being like a legitimate thing that we'll all be able to start using is instead of just coming to a page and trying to get three or four percent conversion tweaking a headline like we know all the data about some especially if they've bought something in the past in your clickfunnels account we know who they are where they live how much money they make we know the social profiles that we all the data on

somebody right and so when somebody comes in instead of just like having a static headline in real time it'll be someone will click on a link and you know all that person's from Tampa Florida they make three hundred fifty thousand dollars a year and whatever so the AI will be smarter to say like hey show the headline that's most likely to convert someone who's from Tampa for to make a hundred fifty thousand dollar year and write the headline for that person. Right? And then write headline, pictures, images, and it'll like rendering out pages in real time based on who the person is.

So instead of just like hoping to convert the best we can, it's like knowing as much as we can about the person. So the more customers you have in your platform, the more they buy from you, the more like, like now I know, hey, if Myron's bought dot-com secrets, expert secrets, not traffic secrets from me, I know that'd be great upsell or great cross or exit pop

or whatever. We can build things on the fly as people are coming in. And that's, that's why I think the future is just, it's no longer static anything. It's all based on the more, the more data we get on customer profiles. In fact,

some of you guys probably see them launching. Well, I have a, I have a company I'm launching with like five ulterior motives, but one of them is this. So it's, it's a personality.

Have you guys ever seen, have you taken a personality profile before? If you know someone's personality profile, it's really easy to sell them, right? Because you know, like, mostly everything about them. So we created a software called understand.me, which is really cool, which basically you go in there and you take all the personality profiles,

and then it creates one page. So you can go, like, understand.me slash Russell Brunson, and you guys can see my disc profile, my Enneagram, my Myers-Briggs, like, all my tests are there, so you can see them really quickly. But what's cool that we're going to be releasing to ClickFunnels world in the future is that data. So when somebody comes in and they opt into your funnel, it pings back and says, oh, this person's INFJ,

their high D, high I, and their Enneagram 3 wing, whatever. Write a headline for that person. And all of a sudden, you like based on the profiles like everything's rendered out in real time so that's what I think the future is the next the next three years great Steven and then we got to call it at night I gotta get Russell some rest about over-delivering in every aspect of life. We were having a conversation at the bar with my partner, and we were discussing ways to over-deliver for our community. It's giving them way more value than we charge.

So my question to you is, how do you determine when you're giving too much value, and how do you gauge that in respect to the price that you have to charge? When do you know that it's a good time to raise your price? That's a good question. The biggest thing, I think, that people understand is it's not so much that,

like, when am I giving so much value and it changes the pricing? It's not so much that as much as, like, the delivery of the thing is what changes the pricing, right? Like, when I wrote my.com Seekers book, I wasn't trying to say,

like, how much value am I going to give before I give more? I was, I'm going to give all the value I have. Like, so I killed myself on that book, all the values there. And so then the way I've charged more is not by giving them more value. It's by changing the delivery mechanism. So I have a quote, I would say that people will spend more money for the exact same content and package in a different way. So it's the way I'm packaging that changes the pricing tiers and levels, right? A book versus the course versus a seminar versus a mastermind they that that's what

shifting you know like just our coaching program 25 to 50 150 250 thousand dollar level and what we like we over deliver all levels but there's no like okay I'm gonna hold this back because they're not ready for it's like it's all there just the delivery is what shifts the shifts the pricing so that's kind of how I look at it more so like that. Yeah. So I want to say thank you all for coming. I hope this has been extremely beneficial.

I've got to get my homeboy from Idaho back to the hotel so he can get some rest before he has to stand up and rock our worlds tomorrow. And you all need to get some rest before your world gets rocked tomorrow if you're able to sleep after this amazing night. I'll probably get to sleep about one o'clock in the morning. But anyway, love y'all. See y'all tomorrow. Go do great things.

Thank you.