Marketing Secrets with Russell Brunson - (MS) The Million Dollar Offer... (Part 3 of 3)

Episode Date: June 2, 2023

At this point, the event has launched where Russell shows the full library, the books that have been collected and more. However, Russell wanted to give you an inside look at the first time he introduced the Million Dollar Offer in Mexico. If you're interested in getting a seat license, you can put down your deposit at https://www.secretsofsuccess.com/invest And if nothing else, let this inspire you to take the leap when you're uncertain, just as you'll hear Russell do as he made his Million Dollar Offer. Watch the full reveal at: https://www.secretsofsuccess.com/atlas Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. You're listening to Marketing Secrets with your host, Russell Brunson. All right. What's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. This is episode three of three. I'm posting three episodes this week because I'm so excited. I'm assuming that this is probably going to go live on Friday, which means that the event is over. But if you go to

secresofsuccess.com slash Atlas, I'll try to put a replay of it there. But that is basically me telling the story. I haven't done it live yet. It's the time I'm recording this, but I'll have told you guys the story, the manuscripts, the books. I'm going to show you these videos of me inside of the green screen room where I'm digitally put inside the library walking around showing you guys the vision of what's happening in the event center,

all that kind of stuff. And like, oh, it's so cool. I guess most of the seats are probably sold out at this point. If not, this is when your last chance to get a seat license from me. But again, go to secresofsuccess.com. This episode, I want to do one last cool thing.

Basically, I had a lot of you guys who were messaging me about the pitch in Mexico, asking if they could see the video. Obviously, I don't have the video here, but I have the audio. What I'm going to do is I'm going to show you guys the, I'm going to play the audio of that presentation. And I wish that, I wish you guys will see the visuals are amazing, right? You see the B roll and all that kind of stuff, but the audio, you'll get, you'll get most of the story from the audio as well.

And so I'm going to put in the audio of the presentation of me doing a million dollar pitch. And hopefully it serves a couple of things. Number one, hopefully it'll help you guys to see what it looks like to create a million dollar pitch. And hopefully it serves a couple of things. Number one, hopefully it'll help you guys to see what it looks like to create a million dollar offer. Number two, hopefully it'll help you guys with your storytelling. Like how did Russell tell a story to raise a million dollars?

Like what did that story look like? How does it sound? Things like that. And then lastly, for those of you guys who it is a good fit, hopefully you come and take me up on the opportunity to be an investor inside of the museum and be one of our C license holders. And then worst case scenario, in August when we launch the Secrets to Success officially, I hope you guys all join us inside the members area to see the magic I've been cooking up for you all. So it's going to be fun.

So I'm going to play that right now. And this is actually going to be the audio of the entire session in Mexico. So you're going to hear me kind of setting it up for, again, I'm in a room with the inner circle and two CCX. I'm going to be setting up, explaining the video, then I'll play the video. You can hear it and I'll come back and hear me give the offer. And again, I was so awkward on the offer because I was, if you've ever been telling the story before, I was like mapping out behind stages, like while the video was playing. And so forgive me for any awkwardness in my voice. It was excitement and nerves and anxiety and all the things.

And if nothing else, hopefully it gives you guys a glimpse of just taking a crazy shot. I was so scared. What if everyone rejects me? What if they all get angry? What if they leave? What if, what if, what if? But we just did it, and it was awesome. Anyway, it's about 30 minutes long, I think, between me introing it, the video, and me explaining it at the end.

The order links that I mentioned, I think, are still there. I believe in that. If you're interested in getting a seat license, I think that'll take you to that page or redirect to the right page. So anyway, with that said, I'm going to cue the video, the audio from the video of the million dollar offer. I hope you guys enjoy it. Appreciate you all. And someday I cannot wait to show you the final version of this vision I've been creating.

It's exciting. And I think think it's gonna change the world. So thanks for your help and being part of it. And I will talk to you guys all soon. Bye everybody. So I got one last fun thing I wanna do with you guys if you're cool with that. Are you guys cool with something different? Yeah.

Okay. I love like talking about sales and persuasion and storytelling, all these kinds of things we've been talking about today. How many of you guys like seeing it in action? Okay. I remember one time, one of our very first Inner Circle Ignite events way back in the day when I was teaching the Perfect Webinar, a lot of people still didn't believe me it worked. So we did an event like this and I actually got a computer out and I did a Perfect Webinar live in front of everybody. And it was like the coolest thing.

People got to see the actual thing happen in real life. And so I'm not doing that today because the internet's not good enough to do a live webinar for the next 90 minutes. But that would be really fun. Maybe we'll do that again in the future. But I also wanted to show you guys a video. I showed it to my Atlas group, yes, two days ago, which was fun. And there's kind of two purposes for this. Number one, there are four or five people in this room that want to make a million dollar

offer too. And so for you, this video is me pitching you. For everyone else, it's the video to watch me pitch a million dollar offer. How does that make you feel? Uncomfortable, excited, all the things. Because it makes me feel uncomfortable and excited and all the things. And so that's kind of the game plan for the next 20 minutes. It's a 20-minute video I want to show you guys. It also is going to be showing you guys kind of what I'm working on behind the scenes.

I think for all of us, there's a time in our life where we feel like we've been called to do something. How many of you guys have felt that before in your lives? I think most of you guys have. That's why you're here. I remember the very first time I felt called on something in my life was when I started wrestling. Like, that was the first thing. It was the first, like, hero's journey I went on of, like, I'm going to become a wrestler. I want to be a state champ. And I worked and spent a decade of my life pursuing that mission and that goal. And, like, it was the greatest time of my life. When that goal started coming to an end and that journey was done, about time I met my wife. And that was my next mission. Like, I want to get married. I want to have a family and kids. And that's been the last 20, 21 years now in my life

has been on that journey. Shortly afterwards, when I felt the call to like adventure for becoming an entrepreneur and that journey, which has been now two decades in it. And it's been the ride of my life. I've been having so much fun with it. In fact, tomorrow night, my minute mastermind, I'm talking a lot about hero's journey. And I think hopefully you guys will enjoy that. But a couple of years ago, I was in Fiji with Tony Robbins and he has probably saw a YouTube video and he asked me like if you were to sell click phones what would you do next and I was like I don't know I have nothing else to do like this is what I do and got me thinking like what is the next thing what's the next like what is next for me I don't even know and it took me four or five

years and then slowly over time pieces start showing up and things start happening. And you guys have probably seen glimpses of it. If you follow me on Instagram, you've probably seen that I bought a couple old books. I think in the last two years, close to eight or 9,000 now. And most people think I'm a little crazy or unstable or what is Russell doing? But there's a vision and a method to the madness. And so this video is also going to show you guys what I'm doing and why I'm doing it and where I'm trying to go and where I think the next two decades of my life is going to be in the pursuit of, which I'm really excited for. So hopefully this video will help you from like seeing my vision, what I'm trying to do. Hopefully it'll inspire some of you guys. It'll show you, you have a

chance to see me pitching a million dollar offer, which will be crazy. And for a few of you guys, it might be a good offer. And for the rest of you guys, hopefully you'll learn from watching the process as well. Does that sound like fun? Okay. So we'll watch this video. It's about 20 minutes long and I'll come back on stage and we'll go from there. So ready? Go. What's up inner circle, Atlas, Category Kings, also 2CCX and everyone here at Mastermind Paradise. I want to make you a very special video today because today I want to make you a million dollar offer. Now before I tell you what that is, I want to give you some context and tell you a story. So as you know, you've been hearing me talk about this thing that I'm building in Boise. This Russell guy keeps buying all these old books and he's freaking out about it. Now I'm building a

library. I'm building a library. A library. Now you guys know I'm building a 20,000 square foot library slash museum for all my books. In the last 24 months, I've bought probably 8,000 or 9,000 books now. Spent over eight figures on old first edition books. You're probably thinking like either Russell is crazy or he has a vision for something really cool. And so I want to tell you the vision. As I was going through all of the Napoleon Hill stuff, right? In fact, these are some first edition manuscripts

that I was sent by the Napoleon Hill Foundation. They sent me manuscripts of books that haven't been published yet. As amazing as Outwitting the Devil is, Napoleon Hill wrote another book called Outwitting the Beast that nobody's seen. And I have manuscripts in my hand. And then going through all these things, it's fascinating. One of the things that Napoleon Hill tried to do,

from the very beginning, he had a vision. He wanted to create a school for success. He knew that he was going to go and interview all of the most successful people on the planet. He was going to write this philosophy, and he spent 20 years doing that. And then he wrote The Law of Success. And The Law of Success was a hit.

As the money started coming in, his first thing to do was, I'm going to go establish a school for success. And he bought this huge land, and he had a house on it, and he was going to be building out a hit. As the money started coming in, his first thing to do is, I'm going to go establish a school for success. And he bought this huge land and a house on it. And he was going to be building out a school, his whole vision for what he was going to create. It was amazing. It was the very first place, like a college that you could go to where you're not going to learn the stupid things that don't actually matter, but you learn true success principles to create the next generation of wealthy people in the world. He was so excited for it. And then shortly after he bought the estate and everything he had the vision was gonna create. The tremendous crowds which you see gathered

outside the Stock Exchange are due to the greatest crash in the history of the New York Stock Exchange in market prices. That's when there was the Depression and he ended up losing the home, losing the land, losing everything, and the vision was put on hold. He literally worked with the presidents of the United States trying to solve the Depression. In fact, he was the one that gave Franklin D. Roosevelt the quote,

that the only thing we have to fear is fear itself, which changed people out of the Depression and started bringing back prosperity. And then shortly afterwards, when he wrote the book, Thinking Grow Rich, which was written at the end of the depression to help give people faith and hope, he wrote this book and it took off and it blew up. And then he decided, I'm going to go build a school of success. And he started working towards that again. And then next trial in his life hit and he lost it all. And he wasn't able to. Fast forward through the rest of his life, he kept trying to go back to that goal,

kept trying to go back to it. And eventually he retired. And a little while later, he met W. Clement Stone, who was someone who had read the book, Think and Grow Rich, and built one of the largest insurance companies on the planet based on the principles. This is W. Clement Stone saying, I feel healthy. I feel happy. I feel terrific. W. Clement Stone and Point Hill partnered together, got Point Hill out of retirement, and then they started a company together, teaching these philosophies again. And sure enough, right away, Point Hill was like, how do we build this into a school? How do we, you know, maybe it's a franchise, maybe we have schools all over the world. They kept trying to pursue this vision, but it never happened.

And a couple of years ago, when I started this idea, I started buying these old books, and we bought the land to build the museum and the event center on, And all these things started happening. At first, the vision wasn't super clear, but I did know something, something related to that. The problem though, with any type of school, it's like a physical school is people have to come to the place. They have to come to boys to go to physical school, have to go to Ohio or wherever the school's at, right? To go and attend it, which limits you by geography and region. So many things. And if you really want to change the world, you can't create a school that's just in one spot. You have to create a school that's everywhere.

And so, so I mean, imagine, it's the year 3000, and somebody decides they want to enroll in a success school. And so they enroll, and what happens, they get a box in the mail, they open it up, and there's these amazing VR goggles. He puts on these VR goggles, and as he puts them on, instantly he's transformed into an actual location in Boise, Idaho, where there's this huge event center,

and there's a museum, and he walks in the in the front door and walks around and sees all of the first edition books from all the greatest minds of our time. They can walk over and literally grab the book and start flipping through it and reading these books digitally. And they walk to the event center and they see this amazing event center, see the stage and sit down in one of the seats and they pull out a few clippings of a TV guide and they're like, oh my gosh, did you realize that Tony Robbins spoke here before he passed away? I want to watch that presentation. And they click a button and in real time pops up and you see Tony Robbins in 3D in that event center giving a three-day event on his philosophy in life. And then he has to sit there and watch this thing.

And then he can sit and look at the person left and right of him and who's watching the same thing and have conversations and dialogues and go in the other room and have mastermind meetings and do this all virtually and take the glasses off. And that was one day in school. You know, we're lucky that all of us here have benefited from the works of amazing people came before us, right? We're able to, like Tony Robbins, say, take a decade of someone's life. Someone spends a year of their life trying to figure out health or relationships or how

to grow a business or whatever it is, right? They spend all this time trying to learn this thing and then they write a book and they leave it behind. And that book is their legacy. It's their gift to us from everything they learned during their entire life. And that's what we are creating, is we're creating something where all the greatest thought leaders of all our time have a chance to leave the legacy behind for the future. And so that's what I'm creating. I know it's kind of crazy.

The investment so far on my side has been insane. Just acquiring the books and the original manuscripts and all these things. A lot of my mission, obviously, is helping you as entrepreneurs. And most of you guys are the people who someday should be presenting in this library, sharing your philosophies on life, on health, on relationships, on whatever it is that you are the best in the world at. And that's what this event center is created for us, for our people, for the 1% crazy who are crazy and think they can change the world. Because as you know and I know, we're the only ones that actually can. And so that's kind of the vision of of what's happening now I want to take you guys inside the library to kind of show you what it looks like and I keep calling the library it's closer to a museum

an event center but I want to I want to transform you guys and show you inside so you can see what we're building if you look at now after three years of dreaming and visualizing, working with architects to build out all the plans, the event center, it's a 20,000 square foot building. Half of the building is a library slash museum holding the most rare first edition books and manuscripts from all the greatest thought leaders of all time. And then the other side is an actual event room where we can stand on stage. We can present, we can teach, we can train, we can capture all the ideas that are worth capturing and hearing about. It's really a spot for people to come to, to have a chance to like get away from the world and to think and to share and to talk and to be around people who are, who are like them, think like them, act like them. So our visions can grow even bigger. So I want to walk you through some of the cool things that you'll find when you walk through the doors the very first time.

One of my favorite things is this statue set that I had commissioned. So these are like a resin right now, but I painted them to look like, you know, what they might look like in a patina. I just can't wait to have those at full scale. I'm looking up at it. It's going to be, cause you know, he'll be like this tall. He's eight feet tall. That's going to be awesome. When I was first thinking about some brainstorming, I read the book Atlas Shrugged and it talks all about the producers, the prime movers, the entrepreneurs of the world. They're the ones who are literally carrying the entire weight of the world on their shoulders. And it talks about what happens

when society gets to the point where the government and outside things put so much pressure that it's no longer worth it for Atlas to continue to hold the world up, right? Well, he stands up and he shrugs and walks away. And that's kind of what this is, is this is Atlas shrugging and they're walking away from the world.

And you look at it like this is the progression of what can happen to entrepreneurs, prime movers. And my goal in everything I do in my business, you notice it from my books to the courses, the events, everything we do is all about supporting the prime mover, supporting those who are holding the weight of the world on their shoulders because I don't want you to shrug and walk away. Your responsibility is great.

The way you're changing your people's lives, I can't imagine what this world would be like without you. And so that's what this all symbolizes. We will have nine-foot versions of Atlas holding a six-foot globe. It's a constant reminder of who this is for. It's for the prime movers, the driven, the people like you. After you get past the Atlas statues, then you'll have a chance to look in and see all the books.

My goal with this was to try to find the history in these books, right? Again, manuscripts. This is the first edition manuscript, unpublished work by Napoleon Hill called The Secrets of Master Salesmanship. This is literally something he typed on his typewriter. It's all of the stuff. In fact, this is the first edition of his typewriter. Think and Grow Rich, Outweighing the Devil, these books were written on this actual typewriter. Those things are all in there. Dan Kennedy literally has signed in his will that when he or his fax machine dies, we'll have Dan Kennedy's actual fax machine in there.

We're finding all the artifacts for business, for success, or personal development that mean a lot to us as the prime movers. All the first editions, like the pre first edition of a lot of success in three years before the actual lot of success was published. And there's only two known copies in the world and only one that signed. And we have it. It'll be in the library. So much of what is published nowadays at seminars and events and books is a regurgitation from this person or from this person, this person, all the way down to like someone's quoting something from stage to wrap an Instagram post and acting like they made it up. This is coming back to the beginning. The people that actually discovered this and how did they find that? What were they thinking?

And like, that's what this is all about. Instead of playing phone booths and learning from the influencers 30 levels deep, it's learning from the foundation, from the source of where these ideas first came from. Like imagine coming here and spending a week in the library and reading from these manuscripts. Like it's, it's insane. It's, it's magical. It just, even being in this room for me, it's, it's like spiritual. Like it's feels, there's a weird energy when you're here. Cause you're just like, wow, these are, you know, this is the life works of some of the

greatest minds of our time who transformed the world, who opened up the ability for us to do all the things we do today. We knew that as we were building this, it couldn't just be a normal room. We needed some really cool things. So in the center of the museum, when you walk in, there's a button you can push, and the floor actually will open up and reveal a spiral stairway that you can walk down. And as you walk down, some of the most rare books will be down there, protected from humidity and from heat and from everything down there.

And as you walk to the bottom of the spiral staircase, there'll be one chair. And there'll only be one person allowed a time there to go and have complete solitude. You know, Superman would go and he'd have his fortress of solitude where he could study and he could learn. He could be by himself. And this is that for the prime movers. When you have a chance to come, you could have a chance to be in there with your thoughts, with the greatest works of our time. And so that's what's happening right in the middle of the museum. Come on now. So cool. And the third thing is,

obviously, everything happening in the museum is what was left behind by the greatest minds who came before us. And the event center now is about capturing the minds we have today. The reasons why I want this museum to have these amazing things is I want it to be able to attract the greatest minds of our time. You know, Tony Robbins or Jordan Peterson or Michael Jordan or Oprah or something. Say, hey, how would you like to come see the archives of the greatest success works ever created? And get them to come in to see these things. And after they're there, put them on stage and have a chance to capture their philosophy on life and success and personal development and things that change their lives as well. And when we capture them, I don't want to just capture this in like a video.

Like how many videos are on YouTube? Like I want to make something special. The technology will be equipped in this room with, we'll be able to capture everything in 3D. So that way in 2000 years from now, when somebody in, in Africa or Australia decides to sign up for our school of success and they put on the VR goggles, they will see and experience Tony Robbins the way that we all have a chance to experience live in person 3d real we don't want this just to be another video on youtube we want this to be an experience um because you know like going to an event and having that experience can change your life you can get value from other ways but

man there's nothing like experiencing that live and so the entire event center is going to be a spot to capture people in as real life as possible so we can extend them their life and their legacy for forever. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today, he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context

about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances.

So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com

slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses. And get this all, it's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability,

this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool.

You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment and it only took me like 10 minutes or less to get it done.

Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out,

make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to workinggenius.com and there's two G's in the middle workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, working genius, two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so

insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company

to grow. All right, that brings us down to step number three. As you know, there's a hook, there's a story, and I got to make you an offer. I do this knowing full well that for most of you guys, this offer is not something that's going to be a good fit for you. But I do know for some of you guys, this is the thing you're looking for. It's the reason why I've gone on the pursuit of this. The question I keep asking myself is how do I live forever? How do I extend my legacy? I've spent so much time and energy. I don't want when I end that the work ends as well. I know that most of you guys who are here, the reason why you keep doing this is because you love what you do.

This is a mission impact thing for you. And I've seen so many authors who had such a great legacy. And as soon as they passed away, it ended. There's very few authors who have outlived their, their lifespan. And somebody asked me in one of my outlets meetings said, why are you doing this? What is your purpose? And I said, the reason why excited, I realized that if I can extend the life of these authors, then the vehicle I'll have to create to do that will extend my life as well. For some of you guys who see the vision that I do, you want to extend your life and your legacy for forever. I'm going to give you an opportunity. It's a rare opportunity. It's only going to be here once and then it'll be gone for forever. But it's an opportunity for you to become a founding member in the vision of what we're creating. And then by doing so, extend your legacy into the future forever as well. So what does that

look like? Well, as I was thinking through this and researching it, Kevin Richards on my team told me a story about when the Rams were building their football stadium, they needed to raise a billion dollars. How are we going to raise a billion dollars to do this? The Rams and the Chargers are ready to start selling their premium seats at their new stadium in Englewood. The majority of its seats, if not all, will require a personal seat license or PSL. Kevin was one of thousands and thousands of people who went and they pre-bought a seat inside the stadium. And the way it works is anytime there's any event

happening in the stadium, he owns those seats. So he has first right of refusal. So he still has to buy a ticket to the event. He doesn't get the seats for free, but he has the first right to buy the ticket to sit in his seats. If Bernie Spears is coming in town, he gets a message a week earlier saying,

hey, Bernie Spears is coming. Do you want to reserve your seats? If he says yes, he gets first-order refusal on those seats. If he says no, then the seats go to the open market and they sell them to somebody else. But he is first-order refusal to those seats for as long as he holds that seat license. He spent $50,000 for those two seats. And they did that with the entire stadium and raised over a billion dollars to build the stadium.

As I look at that model, I realized that that's something similar to what I want to do here. Inside the event center, there are a little over 100 seats. And obviously there's front row, which are way better than the second row, which are way better than the third row. What I want to offer you guys is the ability to buy a seat license, where you would own the rights to that seat. You still have to buy tickets to the events that are happening, but you would have first ride refusal every single time. So for example, if we have a Tony Robbins event, Tony's coming for three days to teach his philosophy on success. You would have the first right refusal to buy that seat. You buy the seat, you show up and that is your seat. And if you don't want to take that seat, you can sell it to somebody else. Or if you just leave it alone, then we could sell it

on the open market. That would be your seat. You had a first right refusal for any event. And again, my goal is to bring the greatest minds of all time. So that means bringing Tony, bringing Oprah, bringing Jordan Peterson, bringing Michael Jordan bringing like like all the greatest minds in personal development success in every genre like I want to bring those people and have them present which means you'd have first-rate refusal for any of those events you would have that for every single thing that's happening here inside of the actual event center so I wanted to make sure that this offer for you despite the fact that you're getting your own seat with your name on it anyone

who comes will see like this is that person person's seat. Like they'll know it's yours. On top of that, I was like, how do I make this so this offer is completely irresistible? So it's not just costing you money, but it's free or it's better than free. And so inside of this, I wanted to build something that I think for some of you guys, this alone will make you as much or more money than your actual businesses today. Every single license that somebody has inside of this, it's going gonna come a virtual seat license. What does that mean is that depending on which row your seat is,

you may have 10, 20 or 30 virtual licenses to any of the events that are happening. So that means is you can tell your entire community, like, hey, I'm going to go hear Michael Jordan for three days, teach his philosophy on success in life. I've got 30 tickets where you can watch streaming with me. And then we're gonna do a mastermind afterwards and go deep or whatever it is, right? And you can sell those tickets. You can sell those tickets for 10, 20, 30 grand a piece. It's significant, especially

when you figure out it's for one event. And if we're doing an event every week or every other week or however often we're doing those, and every single time you can sell access to those, that benefit alone, I want you guys to understand, if we do 20 events over the year and you sell tickets to all 20 of those events to your people, or just it gets your highest level mastermind members to stick longer because of these amazing things you're giving them, you should be able to recoup your entire investment year number one. And then after that, every event we do afterwards is just pure profit in your pocket without any of the costs or the stress or anything. That's one way this has become better than free for you. The second way, and this is depending on where you are, which row your seat is. This isn't

available for all the seats, but for those of you guys who are in the front row, you will also have a chance to do your three-day event here at the actual event center. Now that means a couple of things. Number one, your event means you will have the ability to sell access to your people to your event, okay? So my guess is for most of you guys, you'll make at least a million dollars

just having people coming to experience you teaching yourself live, okay? So that alone will, again, completely cover the investment of the seat. But number two, and this is what I think is even more important, is that we'll be filming it in our event center with all the 3D cameras and everything.

And what will happen at the end is when it's done is you will be part of the event center. Your teachings, your philosophy, everything you shared on stage will be there. That means again, in 3000 years from now, when the kid from Argentina pulls out a TV guide and he's like looking at Tony Robbins and sees your name and clicks a button and boom, you're there teaching him live. Even

though you've been passed for so long. My goal with this is to make it better than free, but more so is to extend you and your legacy for forever. Those are some of the benefits. There's more. And I'll talk about that probably in a presentation or some slides or somewhere. I'm creating it for these authors who have passed on. I've created it for me to extend my legacy. I'm creating it for you because I believe in what you guys are doing. I believe in your message. I believe in your mission.

The reason why I kill myself every single day still is because I know that you have the ability to change people's lives if you can get your message out to the world. That's why we built ClickFunnels, that's why we write books, that's why we do all these things. But what about in 100 years from now,

500 years from now? I don't want that legacy to end when you end, right? You're putting putting the time, the effort. There are people who are coming in the future who need what you have to say. And if we don't figure out ways to extend your legacy, then it could be gone forever. And so I want to invite you to become one of our founding members. There's no hard pitch. If you're interested in something like this, let me know. There's only 100 seats in the entire event center as a whole, and we're only selling licenses the first two or three rows. And so if you think that's something that would make sense for you

the million dollar investment doesn't scare you to death you realize and you know exactly how you can sell access to the seats you know that your two or three day event will completely make the money back if you know this is something that's gonna be easier than free for you then come let me know text me box me run up to me the seats are gonna be very very limited when we get back from mastermind of paradise, I'll be making this presentation to other friends, people who aren't here in the room with us today,

but people like Tony Robbins, like Dean, like a lot of the other great thought leaders of our time. I'll be making personal presentations to them as well. So if you want the ability to have your name next to theirs and to mine and to these other authors in the library as one of our founding members, please let me know. I hope you enjoyed this presentation. I hopefully you've enjoyed everything you've learned so far. And if nothing else, hopefully

you had a chance to see how to pitch and prepare a million dollar offer and hopefully help you in your offers in the future. Thanks so much, you guys. I cannot wait to help you extend your legacy forever. So that's what I'm working on behind the scenes for the last little bit. Um, anyway, we're going to break lunch in a second, but really quick, just for those who are interested, I'm going to break down what this looks like real quick. You guys cool with that? Probably spend five minutes. Anyway, this is one of those things like when you create, you know, you go in like creation

mode and everything's private and you're in your head and you're doing stuff. You're like, what is he working on? And then you make it public. It's like the scary thing where it's like, oh, anyway. So for me, I'm like sweating back there, nervous and excited and all the things. But this is what's happening and we're creating and it's happening no matter what. And so hopefully some of you guys should be able to be part of it. It'd be really, really fun.

So what I'm going to do is kind of show you. I showed this again to the Atlas group the other day. And then they had a bunch of questions and like asking how to make the offer better and all sorts of stuff. And so I'm going to go really quickly on a high level of an offer. Those who are interested in it, there's a place you can put a seat deposit in and then, uh, that will break to lunch and we'll be done for the day. And, um, and then, so that's kind of game plan. So, um, I don't have the clicker, so my team's gonna have to throw it up there. So this is what it looks like inside as they're working on it. Um, these are the seats. And so we're going to have the VIP section in the front and kind of the general section in the back. And so I'm going to walk through what

the offers is. There's offers for the VIP and there's offers for the general session. So the VIP group, the first thing we're going to do, when I pitched it to the Atlas group three days ago, and four or five of them have committed to it already, which is exciting. I told them they're just going to get a seat. But I decided for me to raise the money I need to finish the building and get the other collections I'm trying to acquire. There's actually a building where I can give each person two seats. Oh, Pedro's got excited. So what'll happen is number one is, and it'll be on a first come first serve basis. So the first three rows, the first person can pick what two seats they want. Second person gets second and kind of go through there until they're filled.

So you get two seats that way. The biggest complaint was just like, I don't want to go by myself to these crazy events. I want to go with one of my friends or my spouse or my someone. So instead of making everyone pay $2 million, I thought this would be easier. So that's number one, which I'm excited for, the two seats. And then for the general mission, back in the back, and row four and beyond, something that's not that far back,

but you'll also, if the event room is smaller than this, it's amazing. It's intimate. It's going to be really, really cool. But also for general mission, there'll be two seats in the general mission section as well.

And kind of the way we'll break down the pricing is the VIP package, as I told you guys, is 1 million, and the general mission is $100K. So that's the first piece of it. It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats.

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Be alert, be aware, and stay safe. But wait, there's more. Number two is the virtual seats. Do you guys understand what I was trying to explain there? It's pretty cool, right? It gives you the ability, like if you have a mastermind group, you'd be like, hey, I've got X amount of virtual seats to Michael Jordan. I'm going to give you guys because you're my favorite people, or you can sell them or upsell them or whatever you want to do with them. In fact, Bill Allen was like, I could take these seats and I could just sell them to people right now to raise the money to pay for this. And then the seats are all free. So there's a lot of ways you could use those or leverage them and things like

that. Basically what we'll do is for anybody who is a VIP, you will have 40 virtual seats to be able to use that you want. Over here, the virtual seats, you will get 20 virtual seats if you are in the general side of it. Okay? Per event, or just for the whole year? Per event, yeah. So each event that's happening, you get the 40 seats. So yeah, I mean, I think a lot of people,

you can make, that could be a full-time business, just like, hey, so-and-so's coming to the event center. I got 40 tickets. Let's auction them off and see how much money we can, anyway, it'd be a lot of fun. Or again, you could sell one of these 40 seats. You could sell that just to somebody and that becomes their seat forever. And they pay you a hundred grand for that. And you get 10 of those and now it's free. I want to try to figure out how to make this as

free as possible for all of you guys. So that's number two. Number three, you guys seen the Atlas statues. So there's the nine foot Atlas going to be holding the way of the world on the shoulders. How many guys, when you see that, it's like, I like like, you feel that, like that's a, and so we've been commissioning smaller ones. I have an eight inch one in my office. You've seen eight inch holding a six inch globe. So anyone who gets the general admission, you will get one Atlas statue, the eight inch one. For anyone who is over here, we have an 18 inch one and we have a 30 inch one which you can pick because i don't think my wife would let me put a 30 inch one in my house but it's really really cool but if she will agree to it you should do that or you can do the other one so you can pick

which one you want um so either the eight the 18 inch or the 30 inch or you can get eight inches one as well but uh you get the cool out of statue everyone's been begging me to buy these for me they keep seeing them and i'm not selling them anymore. So this will be kind of a thing that you guys get as well. The next thing, this is something I didn't tell the Atlas members, but I think it'd be really, really cool. Because one of the big questions is like, well, how do we make money with this now? I don't want to wait two years to get money back. Like, what's the biggest thing? And so I'm gonna do something really cool. For anyone who invests right here, we're gonna be doing probably, I don't know the details perfectly,

but probably two events. One of them is going to be anyone who comes here will fly to Boise and we will help you, not teach you, but we will literally build your linchpin for you. So we'll build your membership site and your MIF key. That'll be the first event. And you'll go home and you'll launch it and hopefully get all your money back. And then the next time you come out, we'll work on either the challenge webinar or high ticket funnel. And it'll be a group thing. So the group of these people, which will give you a chance to network with everyone before the building's done. But it'll be done for you or me and my team are building out that. So it'll probably be two and maybe three events depending on what it takes.

But that'll be happening here. So if you want Russell and his team to help you build your thing out, that's the only way. And number two over here is those who are here will have a chance to watch it and stream it. And so you can like see what we're doing in real time, but obviously this is more done with you. This is done for you. The next thing is Brad told me like, this is awesome, Russell, but what happens if I give you a million dollars and next week you get hit by a bus? I was like, I don't think the bus could stop me. I would just stop it in this tracks and he didn't believe me. So he said, what we can do is actually write, um, a $20 million insurance policy on your head and have all the owners here be the beneficiaries. So that if I get hit by a

bus in the next five years, cause the only thing is stopping this thing is if I'm not here. Um, and that way what will happen is then, um, you get your money back, um, from there, uh, which is nice. Uh, and it would last for, I can't remember what we talked about. These are details on the spreadsheet. I don't know. You'd have that, you'd have that insurance policy in place until everything was live and working and everything was cranking. At that point, it would revert back to my family. So that's kind of how that would work to make sure that there's no loss if I'm not here, because as long as I'm here, it's going to happen. And the other cool thing, oh, so insurance, whatever that is. And then the last cool thing, uh, I'll put in there as well is, um, the grand opening

week. When we do this, I'm going to have the greatest speakers in the world there. And you guys will have a chance to be there for the whole grand opening week. So it's going to be me hanging out with you guys, telling you the stories of all the books, the manuscripts, you'll be able to hold them and read them. Um, this is something that probably will never happen again because everything else will be under glass. Um, and we have some cool things. I got the actual manuscript from Outwitting

the Devil they gave me. There's a new book, a new book that Napoleon Hill wrote called Outwitting the Beast that nobody's ever read before. And I have the manuscripts of that. And things like that, you guys have a chance to actually come and see them and hold them and read them. And we'll be there for a week. We have some crazy speakers will come in. It'll be a really private, really intimate, really amazing kind of launch party that we'll do with just those who are part of it. So that's kind of the game plan. Again, for a lot of you guys, it's not going to make sense. For some of you guys, I think it'd be really, really cool. I'm planning on making this offer and pitch. In fact, next week we're flying out to where they filmed the Mandalorian in like

the green screen room. I'm filming an entire video of me in the library, walking around and like showing that, Hey Tony, I think the seat would look really good for you. And like stuff like that, it's going to be nuts. So that's what's happening next week. But I wanted to make this offer for any of you guys here because obviously you're my people and love to have any of you guys who are able to be there for this whole thing and it'd be awesome. So that's kind of the game plan. I think there's a URL if anyone's interested. Basically, if you're interested, just so we know that you're actually interested and I

know how many seats we have or don't have, if you're coming this level, there's a spot you can put a $10,000 deposit in. It means you're in for here. And over here, there's a spot you can put a $10,000 deposit in. It means you're in for here. And over here, there's a spot you put a $2,000 deposit in. And what's cool is I don't need all this money right now either. This is paid out over two years. And so basically what happened is when we get back, there'll be four, this amount will be broken up into four payments over two years. So you have time. You have time to find a partner and say, hey, I want this thing, but I don't want to pay a million dollars. So you pay half, I pay half I pay half and we got this thing and then we're gonna sell these seats and now it's free for all But you got time to kind of go through that

So this is where you'd go to lock in your seats if you want them And then again the first payment would be 25% This would be coming out next month and then every six months until we're done and then the party happens and then at that point Oh, and there's one other thing I forgot for the VIPs. You guys have a chance to do your own Live event I mentioned that as well in the in the event center where you guys have a chance to do your own live event. I mentioned that as well in the, in the event center where you can sell tickets and you can do stuff. And this can be a spot where now you're also in 3d live forever. So that's the game plan. If you guys interested again, there's the order form, secret success.com slash legacy. And hopefully

that was fun for you guys. That was fun for me. Thanks you guys. And have a great time at lunch. Thanks everybody.