Marketing Secrets with Russell Brunson - (MS) The Power and Importance of Being Eccentric

Episode Date: March 3, 2023

Let me give you permission to be a little bit crazy. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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What's up, everybody? This is Russell. Welcome back to the Marketing Secrets Podcast. I'm doing a short version today because I'm in my car right now and I'm not driving, so don't worry. No one can stress out or yell at at me but I just have something on top of my mind and most of my podcasts now have been more formal and we have filming and people it's a big thing and I just want to talk to you guys real quick because I'm excited about something on top of my mind and I want to share with you because I think it's important and so anyway I'm sure I'm gonna get some people disagree with this one that's okay I don't mind but what I want to talk about is the

power and importance of being eccentric of of being obsessive, of like going crazy on things. I think that we are in such a world right now where everybody in this world is dabbling. We're a bunch of dabblers. We dabble in this, we dabble in that, we dabble in that. And I look at my life and I look at the things that I've been successful with and none of them came from dabbling. They came from me being obsessive compulsive. They came with me being eccentric. It's funny. I never thought I was eccentric. Um, until I don't know, like a year or so ago, uh, Dan Usher on my team said something about like, about me being eccentric. I'm like, what are you talking about? I'm not eccentric.

He's like, looks at me like, are you serious? He's like, think about it. He's like, look at your wrestling room. Look at your, how many books you bought this year. Look at all the things. And I was like, oh, I guess I am sometimes. And today I was thinking about that because it's a couple things. Number one, I think it makes life more fun, more alive, more like,

I don't know how to explain it other than that. I think about things in my life, like wrestling. When I found out about wrestling, I started doing it. It wasn't like, oh, I don't know how to explain it other than that. I think about things in my life like wrestling. When I found out about wrestling, I started doing it. It wasn't like, oh, I'm going to go to wrestling practice every single day. It was like, okay, I like this. Therefore, I will try to become the greatest who's ever done this. And I killed myself. It was morning practices, night practices, practices after practices.

My friends would come to my house and we'd wrestle on the back deck. We were lifting weights. We were running. We were thinking about it became an obsession. Everything were thinking about like, like it became an obsession. Everything I thought about, everything I dreamt about, like that's what it was. Right. And because of that, like I became successful and I never hit the goals I wanted to. Right.

Like I wanted to be national champ. I want to be an Olympian. I want these things. I didn't, but it got me really, really far. Right. I was a state champ. Second place in the nation. It was an all American.

Um, went into college, uh, did well, uh, didn'tAmerican, went into college, did well, didn't reach my goals in college, but my obsession, being eccentric, not just like, oh, I'm going to be a wrestler, but no, I'm going to be obsessed with this. This is my life. This is what I'm going to be doing. I'm going to eat, sleep, drink, breathing. That obsession is what made me great. I look at my business too.

I've been in this business now 20 years. 20 years ago is when I started playing this game. Back 20 years ago, there were a lot of people who were better than me at this game, way better. We were all doing it together. They all had more success than me. I literally was one of the smallest guys with the least success. The difference between me and the rest of them, because the rest of them aren't around anymore, just so you know, is obsession. They did it cause they made

them money or they didn't do it cause they were obsessed with like, I'm not obsessed with the art. I'm not obsessed with the, like the understanding of this whole thing, right? Like I'd go to seminars and studies, everyone's from stage speaking and selling what they were doing and how they're doing it. Like I funnel hacked thousands of funnels. I was looking at upsells and downsells and copying like what they were doing. I look at ads and reverse engineering things. Like I became obsessed with it. Right right the point where some people probably say it's unhealthy right I'm kind of eccentric like but man because of that obsession for an extended period of time like I became really good at the art right the

craft as able to teach the army I'll help other people and even like you know you get 20 years doing this I look at how many like spikes even people like when click phones first came out I brought it to the world and they and I helped in a group, huge companies. A lot of them already sold or exited or ended or they're already out already. They've only been around for three or four or five or 10 years, right?

But I'm still here every single day. Why? Because obsession, passion. I love this stuff every single day. About two years ago is when I started collecting old books. Most people go and collect an old book and they get one or two and that's kind of where the where the the hobby ends right but for me I'm

apparently I was centric an obsession as of man as of a month ago I'd bought in over 5,000 books in the last two years but then I just acquired and I'll talk about it later I can't tell you how deep you have I just acquired somebody's library but literally just double it so I have twice that many books now so in the last two years we're like close to 10 000 books these aren't just like all books on amazon these are old rare first edition first like you're in the car right now or you're listening podcast you can't see if i'm holding here's manuscripts of a book that napoleon hill wrote that never went live it's called the secrets of master salesmanship like i I've got the documents, the originals.

It cost me insane amounts of money for these things, but I'm obsessed, right? You'd be like, well, this obsession's gonna make you bankrupt, Russell, but I'm also obsessed with the business, so I know exactly how this is gonna turn into a huge revenue business. In fact, I love it, because in two years from now,

you guys are gonna be like, oh, I know what Russell's doing. That makes total sense. Like, yeah, of course, yeah, this, yes, of course that's what he did. This makes total sense, Like, yeah, of course. Yeah, this, yes, of course that's what he did. Like this makes total sense. But right now you all think I'm a little crazy. Okay. When I started wrestling, I was just obsessed.

Everyone thought I was a little bit crazy. Right. And then boom, state champ, second place in the nation, all American. Right. When I started my business, people were like, you were crazy. Why are you doing this? Like obsession. Like I remember, um, on a wrestling trip, I was in a wrestling trip.

Uh, and we had like a 12 hourhour van ride up to this wrestling tournament, and 12 hours back, so 24 hours in a van. And before I left, I had found a whole bunch of teleseminars, this is how far back it was, of Arm & More, interviewing people on how to start businesses. So I took all those teleseminars, burned them on CDs, and I brought with me this huge case of CDs. And I sat in the back of the van, listening to these CDs,

for 12 hours there, 12 hours back, all these people talking about how to make money and what they were doing and one of my friends his wife is kind of the same industry as us but he came up to me and he's like man when you sweet little long van rides everybody's sleeping listening to music I look in the back and you got this like something you listen to your eyes are wide open you're so excited he's like we all thought you were gonna kill us like we all thought you were gonna be the psychopath murder because you were so excited never sleeping and he's like I didn't realize

you were like learning how to how to start a business and how to make money I was like yeah like and so again people think you're crazy until you execute right now I can't tell you how many my staff even my business partners just like right I heard a much better one time should we should we get help form does he need help like this is game crazy it's kind of obsessive-compulsive like what doesn't make any sense but But two years from now, they're going to be like, oh yeah, well, you know, this is the vision. Like Russell's had it forever. But in the moment, they think you're crazy, right? You think about the people who are the greatest in anything they do. Like

in the moment when they're not good and they're less obsessed, everyone thinks like, oh, this person is crazy. It's not healthy for him. This is not going to be good. Like this can't end well. Like all the different things, right? That come come with that but where does greatness come from greatness comes on the back side of that obsession the back side of being eccentric about something i think that um one of the biggest disservices you can do for yourself for your mission the thing you're supposed to be doing you're calling whatever you want to call it um is you're not obsessed enough you're not eccentric enough like you're just kind of dabbling you You're doing the least or the least viable. I haven't been in this game for money for a long time.

Most people are in it for money. They work to the least common denominator. It's going to be X amount of money and I'm done. I'm going to stop trying. I'm going to whatever. For me, I've never been maximizing it for money. I've been maximizing it for different things. Maximizing it for the art.

For me, I'm an artist. This is my art. Wrestling is the first art I had. Business is my second art, right? Maximizing for the art. For me, I'm an artist, right? This is my art. And wrestling was the first art I had. And business was my second art. Entrepreneurship was my second art. Now I'm moving into this personal development and books. And this is my third art. And it's a massive obsession with it.

And I think for most people, we don't become obsessed because we're like, the world doesn't appreciate that. People look at you like you're crazy, right? But I would almost argue and put out there the fact that if they aren't looking at you like you're crazy, then I don't know if you're gonna have the capacity

that you're gonna need to actually be successful. At least not to the level where you're gonna be able to really have the impact that you want. So anyway, I know these are random rants and ramblings of, of maybe of a crazy man. And I understand that. And I'm okay with that because even when all of a sudden I'm like, if this whole book project fails and it makes me $0 and I lose tens of millions in the process, which is totally likely to happen or totally not likely, but possible it could happen.

It's giving my life color, right? Like it's giving me a texture and excitement and passion and, and help stimulates my brain and my mind and my, like all those things make it worth it, right? Wrestling, I never hit my goals, but the pursuit of it was everything, right? The pursuit of my goals, pursuit of being a national champ, pursuit of those kinds of things, even though I didn't ever hit it is what made my life have color, right? It's the reason why I look back at my high school and my college career as the most magical thing ever, right? I want to write books about just myself to remember what I experienced during that time. Starting my business, growing ClickFunnels, all the chaos, pre-ClickFunnels, trying to figure this stuff out and having success and failing and losing

everything and the ups and the downs of that. Yeah, it was crazy. It was hard. It was horrible. But man, it gave my life color and contrast and excitement and all those things. And so anyway, I guess I'm here to tell you, you have my permission to be a little eccentric, to be a lot eccentric. Give my permission to do some crazy things. Give my permission to do things that the rest of the world, the rest of people around you

do not think are normal. And they're going to think you're crazy to even attempt. But man, if you don't, then you're living in black and white. You're missing the purpose. You're missing what could be. And I don't want any of you guys to miss it. So anyway, there you go. There's your permission.

Be a little crazy. Be a little eccentric. I promise you it's not going to hurt you. Well, it might a little bit. But sometimes that pain is what, again, gives life meaning. So I hope this helps you guys. I appreciate you all. Thanks for listening to the podcast.

If you enjoyed this or any episode, please let me know. I look at those comments. When you take a screenshot of your podcast and you post it on social media, like, thank you, Russell, that was awesome, or whatever, I see those when you tag me, and it means the world to me, so please keep doing that.

I love it. Also, we have a Q&A line, which we've been doing more Q&As you've seen. If you go to marketingsecrets.com, you can go submit to the Q&A line. And this year is going to be crazy, guys. If you watch what I'm doing over the next six to 12 months. Anyway, I'm gonna write books about someday, but make sure you're paying attention. We're doing some cool, fun, crazy, insane stuff. All right. With that said, peace. I'm heading back to the office to go read some old books because that's what crazy people do. All right. Love you guys. Appreciate y'all and we'll talk soon. Bye.