Marketing Secrets with Russell Brunson - (MS) The Return of FunnelHacker TV!

Episode Date: May 5, 2023

FunnelHacker TV is back! And I want to introduce you to the two newest hosts: Susan Leonardson and Ben Moote! Listen as we talk about the relaunch of FunnelHacker TV, insights from the last Inner Circle meeting they attended, plus where to catch all of the newest episodes! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm excited to be hanging out with you guys today. And I've got some special guests here in the house that I will announce here in a minute. But I'm excited because we just got done with inner circle week. And so the last four days I've been sitting in mastermind meeting after mastermind meeting after mastermind meeting, and I'm loving it and so many good ideas. And today's Friday and I'm just kind of relaxing today trying to like get my mind back. And I thought before it's all over, be fun to do a podcast talking about inner circle. But at the same time I was like, I don't know what to talk about. Like there's so many things that happened and I don't even know the right way to do it. And so, uh, I brought two friends and guests to kind of come

in here and have them, they were both the inner circle kind of behind the scenes, running things around. And I wanted them to come and ask me questions and kind of figure out some behind the scenes for you guys to hear, which is kind of the game plan for today um and both of them also are recently in the last three days launched um uh kind of a tv show for click funnels which is really exciting and so um i will introduce them here first so the two guests here today number one is ben moot who's been here at click funnels forever basically since day two maybe day three the minute you announced it you like, we're trying this in beta. I'm like, I'm in, breaking everyone. I loved it.

And Ben helped us when we first launched. The very first certification program ever was there. And then he went on his own for a while. And then we brought him back. And anyway, he's been around forever. One of our diehard funnel hackers. If you cut him, he will bleed funnels, which is really, really cool.

At least we're assuming. We may try it before the episode's over, so just so you're fully aware. And then our second guest, someone who I've just gotten to know really well over the last couple weeks, but I've been watching her for a long time, Susan Lenderson,

and she's someone who actually lives here in Boise as well. She's a funnel builder. She runs an agency and does a whole bunch of other cool stuff. And someone who I just had so much fun watching her and what she's been doing in the ClickFunnels community. And so recently I asked both Ben and Susan if they would be willing to kind of launch a behind the scenes TV show of all

the chaos and the crazy things are happening consistently and constantly in the ClickFunnels community. And so we kicked it off during inner circle. Um, and, it was fun. So the show is called funnel hacker TV. Uh,

and if anyone wants to watch the, the episodes during it, cause like literally in the middle of inner circle, they went on stage and everyone was done and they started like talking about the big ahas and the takeaways they got um which was really cool and then um they did that both days and do what's the view count on both those uh the view count so the first one has over 100 000 views the second one is here well i thought it was like 25 000 no it's over 100 000 views for the first one that's amazing the second

one has over 50 now okay so the show's a hit it's officially most tv shows on tv don't get that many and you guys the first two episodes, which is crazy. So if you guys want to watch the past episodes, if you go to funnelhacker.tv, you can go and you can register, get on the list, you can see the past episodes. But they were there behind the scenes doing that. And so, actually, maybe I'll flip the, maybe I'll interview you guys. Okay, let's do this first off.

So that was the first time either of you have been to an Inner Circle meeting, right? Yeah. So, Susan, I'll ask you first. Is there one like what what did you think about was do you have a takeaway or something that was just i don't know you've been obviously fun hacking live and other things but well the format is totally different than any of the other things right because it's it's the the inner circle community sharing like the gives and the asks was so awesome because normally when we go to funnel hacking live we hear from you we hear from the people that you've selected to speak to us um go to 2ccx same same deal it's like a mini fhl is or not to the mastermind in paradise and um but inner circle

the two days it was it was a little bit you but it was mostly hearing from everyone else and breakout rooms. And it was really awesome to hear what everyone else is doing. And one thing that stood out to me though, is I think it was in Mexico. You said, you said, uh, you love seeing people take your framework and then just like, make it better, like expand on it. And that's what I feel like I was hearing from people as they were sharing was all like, Oh, they took like, I forgot who it was. Someone shared like the value elevator. I was like, Oh, that's like, that's Russell's framework. But they like took a little bit of a spin on it. It was like, it was really awesome to see how everyone just takes it and runs with it.

Yeah. I actually, I was in the bathroom and I overheard somebody talking, which was kind of something like trying not make a noise. And they asked like, so you were Mastermind in Paradise versus this, what was the difference? And they said that Mastermind in Paradise, they felt like was very strategic. Like here's the strategy, but like here,

he's not expecting that. But instead like we're in these rooms and everyone's sharing like the very specific tactics of how they're doing things and the tweaks and the changes. And he's like, it was not what I was expecting, but he's like,

it's such a cool like yin yang of like Russell's laying the strategy. Here's all the individual tactics and um i never thought about that way before but that's exactly what it is like of all the events this one is the easiest for me because it's not me it's it's like here's the community like all you guys go have fun and it's awesome how are you ben what was your biggest so did you feel bad at all first off like is the person who's been like buying absolutely everything for the last, like, however, like, oh, you just came out with this. That's the only thing you haven't bought yet, right? No, I had not bought the inner circle.

I had not joined the inner circle. I was like, crap. So I was like, I'm going to get there. I'm going to get there. And somebody asked, like, I was like, who wants to see behind the scenes in the inner circle? And they're like, Ben, you got in? I'm like, I got it behind the scenes, but it's really cool. And so I still want to buy it. I'll accept your money anytime you want to give it to me.

So, um, the cool thing was like being able to, you've seen it, I've seen like snippets of it in different courses. And at one point you're like, this is the behind the scenes in the last, like four years when we actually did it, when you, when the mastermind launch, um, and it was being in the room being able to see things the number one thing that shocked me was how open you were about everything that we're trying like i there's like no there's something we're not gonna that may not work but we're trying this we're doing this you're like you guys want to see this and you just listed out like the seven things that we're going with and i was like and the other years i click phones yeah like this stuff we're

actually doing russell's actually sharing this he's actually like, we don't realize it's going to work or not. He's not letting you don't keep secrets. You know, it's like, you're just letting all the good stuff out. And I'm like, holy cow. Like he's letting everything go. Like the, just the ideas that you're like, I just had this idea last week. This is how we're going to do it. And then you present in front of everybody.

I'm like, I didn't think he was going to share that, but you're on the stage and it's, it's like, it's the group of people that you've always wanted to be around. I've heard that multiple times, but I've never been able to like feel the energy of the room when it's just that group. And so that was cool. It's, it's, we mentioned it, but it's like, it's the movers and the shakers. It's the people who are driving and making a difference. And when they start to share those things, sometimes I was not expecting the amount of times people would say, you know what, this is going to get kind of spiritual, but this is how I keep balanced. And they talked about how they keep balanced or like psychology stuff.

And just to be able to not go crazy as they do everything that they do. Then there were the other ones where it was like the elevator and it was, you know, this is how we do shorts and this is the cool TikTok twist. And by the way, you should be doing, putting this into all your programs. Cause it's free money. It's like, what the, I was the same way. Like there's so many like little nuggets that I'm like, God,

like I would have paid to be here. Yes. Oh, and it, yeah, it's so cool. So do you just bounce it back? Do you ever watch those?

Like, do you go back and watch them again? That's the reason why we instituted the whole best sets. The way it works for those who don't know, um, is, uh, we come to a big, big so about 100 people in the inner circle so everyone comes together and usually i'll give a presentation like ben said this is not like formal presentations with russell with a bunch of slides it's more like all right here's what i'm thinking about today and it's um

and it's a creative and it's funny because typically most people the first meeting of our mastermind they are confused they don't like it because they've always come from like course-based workers like module one module two module three they show up and there's no modules there's no nothing it's just like blah and the first time everyone gets overwhelmed and there's a whole bunch of ideas and they don't know what to do and they leave and every single time and then and then the second time they come back they're they're prepared for and they're like oh i'm not coming to like learn step one step two step three i'm like i already have this like if i'm at this level i already have the foundation things in the business i'm just looking for like little things i can take

to to amplify what i'm doing and so second time they're like they get it and like oh my gosh this is so much better but usually the first time it's overwhelming um which is kind of interesting but um i can't remember the question you asked this how tired how do you collect all the ideas from that oh yeah so so so what we do, so yeah, thank you. So I, I'll show them, I started in the beginning. I share a bunch of ideas and then the, the group breaks into four or five breakout,

five breakout groups, five breakout groups that are facilitated by, by facilitators are actually, uh, some of my category teams. So there are people who, who, you know,

the meetings I actually facilitate, they, they're in those, so they know how it works. And so then they facilitate a little group and then everyone, the way it works, everyone gets up and the first thing to do is they they share something cool it's working their business this is like everyone and everyone's trying to one-up each

other so everyone's like here's my idea where's my and like which just causes some competition but it gives you the best ideas all rise to the top and then the second one the second half of it is then like they ask like i'm stuck with this or i'm frustrated here i can't you know my kids driving me nuts what i do over here you know and they get the kind of feedback from the group and so i used to try to bounce room room trying to get you know, my kids drive me nuts. What do I do over here? You know, and they get the kind of feedback from the group. And so I used to try to bounce room to room trying to get, you know, because I don't want to miss anything. And so we started doing those best ofs where when each session is over, they go through and if there's one or two, like the best ones, we bring them on the main stage and have them share with everybody. And this year's best ofs were amazing for me because like I've been stuck on like the strategy for our Facebooks. Like not the paid side, the organic side I've been struggling with.

And one lady got up and she's like, this is how we're using fan pages and groups. And I was like freaking out. I'm like, oh, yeah. She runs like, I can't remember how many groups. And the amount of people in the groups was ridiculous. Oh yeah, like hundreds of thousands. Hundreds of thousands, like multiple groups.

Near millions. Yeah, so I was freaking out about that. And then I can't remember all the things, thing after thing. and so that's my job my best ways to get that and the moderators work for me in this process and so they um they all at the end of the day like shoot me over like oh make sure you talk to so-and-so and this and someone did this thing cool so it's kind of like they're they're grabbing best ideas and filtering back to me and um and it's amazing so yeah yeah i thought that was really cool how how it was set that way because, like, I just stayed in the main room. I was like, oh, I wonder what we're missing in the other rooms.

And, yeah, being able to see what was the best. I mean, I'm sure they were all awesome. But those, like, golden nugget ones. Like, I can really take. Yeah. Yeah. It was awesome. My brain was so exhausted after all the days.

It was like, oh, my gosh, so much information. You just, whew, that was something else. Okay, so let's turn the tables then. So now you guys have kind of an understanding of what Inner Circle looks like and what it was. I'd love any questions that either of you guys want to ask me because, again, I was trying to think, like, what can I talk about in a podcast? And I was just kind of, like, brain dead from the week. And I was like, I'm going to put it on you guys to, uh, to be the host of this. So, um, any questions you guys have about either what you experienced

or questions specifically about things that were taught or anything you guys, you are the voice of the community today for anything that you think people would want to know. So I think this is true, but I'm not always sure in the mastermind group, everybody gets together where they all get started. You kick it off. So you kind of set the pace of this is the give. And because you give so much, everyone has that reciprocity where they're willing to give their best and they know it's not going to be stolen or taken. It's there's goodwill in that room. But do you always have a, have a speaker on day one, like somebody that you bring in from the outside, like you guys are going to love this or is this something unique? Like with Michael Hague this time? Yeah. Yeah. So I always, within a circle, I was trying to bring in like something outside like you guys are gonna love this or is this something unique like with michael haig this time yeah yeah so i always within a circle i was trying to bring in

like something unique that's probably not gonna be happening from michael like michael haig is amazing teach a story like you know worked with will smith and all these crazy things and so like um but it's like his his he's the longer form teacher he's not probably like you know you got 28 minutes fhl you gotta light the room up at 5 000 people like it's not probably like, you know, you got 28 minutes FHL, you got to light the room up at 5,000 people. Like it's not going to fit there. But he's amazing in that thing, you know. So we had him one year at Shawn Wayland. Our last phone call was Shawn Wayland who literally flew in 30 minutes before in a helicopter because, you know, that's how he does things. And so he flew in and came and it was like that was amazing.

We had Rachel Hollis one year um and so it's just kind of i pick i pick people who um they're probably not gonna have access to in a typical thing people that aren't really speaking a lot of events but like they're unique or like their brains fascinate me and people i want to learn from um and that's usually but we always have somebody that comes to each one just because i want to give people that experience when they you know they come to the network but it's like i gotta hear someone like there experience when they, you know, they come to the network, but it's like, I got to hear someone like, there's something about that. You know, like I remember my, when I went to Kennedy's events, the very first time, uh, I think the very first one I went to like Kathy Ireland was the speaker. And I just remember like telling my friends, like I met

Kathy Ireland, you know, like it was such a dorky thing, but I was so excited. And Joan Rivers, I met her one time and I met like these different things. There's just something magical about that, that is unique. And I think so many people are now able to say like, I met the guy who worked on hitch and he worked on the story on this. And like, that's just the cool thing that I want to give people because, um, yeah, it's just a different thing that they don't get anywhere else. You know, Myron golden at one point said, they were like, why did you buy X, Y, Z? And he's like, I bought it because I want the story. It's like, I paid this much for two seats. Like no one has a story like that to be able to create create those stories for everybody, that's really cool.

Yeah, for sure. I mean, think about it. Like I remember when I was getting this business, like all those things were little things I still remember. You know, like I may not remember all the presentations, all the events, all the stuff. But it's like, oh, I do remember meeting Kathy Ireland. I do remember getting my picture with Dan Kennedy the first time. I do remember like those things are, you know, event horizons that you just, they're,

you know, you never forget them. That's cool. So, what was it like having Michael Haig back? Like, was it 10 years ago

was the last time that he spoke in, to your audience, right? Yeah, and that was pre-ClickFunnel, so audience was, like,

30 people. It wasn't like we had a lot of people. In fact, that's where I met Myron. Myron came to that event. I met Myron atagan smith who's been he was a fellow wrestler he wrestled the duke and so we met the first time at some seminar and he's like i'm a wrestler too so we kind of connected and dagan loves story stuff and i remember i was actually a low point my business was kind of just over it you know the cycles that we all go through cycles so if you feel if you're bored or

worn out sometime it's okay um but i was like at the bottom where i was just burned out i hated the business i just wanted to run away and dagan called me started telling me all this story stuff he was learning and like and kind of like re-inspired me in fact if you read the the dedication expert secrets is to dagan and it's because of that like he's the one that got like brought that to my mind and so i remember remember he told me that you have to listen to this audio. And it was the heroes to journeys that Michael Hagan, Chris Vogler did. He's like, you have to listen to this. And so I listened to it. And it's like a six hour long audio program. And that like got me into, I was like, Oh my gosh. And then at a time Dagan was playing this idea. He made it

called the invisible funnel. And so he's like, we should invent together and bring people out. And he's like, we should get either Christopher Vogler or Michael Hayden to come speak at it. And I'm like, they're like legit Hollywood people. There's no way we're going to get them to come to an event. And so we made some phone calls and, and he got through to Michael Hague and invited him. And so that was 10 years ago. He came to that event in Baltimore with like 30 people in the room. And, um, and he taught then it was, it was the first, that was my first introduction to like, other than listening to audio.

And it was interesting cause he didn't even know how to, how it related to our world. So he like did this whole story thing. And then, and then people even asked like, how's this work for marketers? He's like, I don't really know. And then, and I didn't, so I was, I was kind of stuck there, but that, that became like the premise for Expert Secrets later. It's like me trying to figure this out. Like, okay, I had, I had Michael's like outlines and I had Christopher Vogopher vogler's outlines i'm like how do i tell a story based on these and

most things didn't work for a while and then eventually after we you know trying a million periscopes and facebook lives and whatever and then eventually it's like i kind of figured out my version of it which became you know the stories and expert secrets so that was the first time we met him and then this time it was cool come having him come back because in the last 10 years he learned about our world and he got excited and so he wrote a book even like how markers can story and so this time was first time i've seen him teach his framework based on like how we could actually use it which was really cool and like um so that was fun and then the second half though when he went into the hero uh the hero's inner journey did you like that part yeah so i was gonna ask you like because you you came back up on stage and you're like oh my gosh

like i forgot like how much deeper this goes and he made the comment of well this wasn't i didn't have this when you were learning from me right like he made something to that effect so i'm actually wondering um did you get any ideas or what were your thoughts when you were watching him talk about the inner journey well it's fascinating because like right now i'm trying to work on this wondering, did you get any ideas or what were your thoughts when you were watching him talk about the inner journey? Well, it's fascinating because like right now I'm trying to work on this book or I don't know, I think it's a book. It's this project I'm trying to work on where it's, it's, it's like personal development, but through the lens of the hero's journeys. Like I'm just, I'm really fascinated by how all the things sync up with what I'm trying to do. But I'd forgotten

about most of the inner journey stuff. And even like how he described, cause I can't remember right now, but it was like the core wound then from that wound grows the was the belief the next thing yes but he said something he's like the belief that comes from the wound is always incorrect but it seems oh how do you say it it seems it seems it's logical it's logical but it's always incorrect and i was like oh my gosh like that's so fascinating from there that's what creates your identity and he's like not way identity that you guys think of it. Identity is like a shield, how we protect ourselves.

And identity is actually the thing that keeps us from your goal. And like, you have to like shed the identity to get to the essence. And like, he's going through the whole thing. I'm like, like someone told me they look, they came more afterwards than they were like,

I watched you watching Michael Hagan. You were freaking out. I'm like, I was so excited to watch how excited you were. But I was like, I was just looking at the whole thing. Cause I'm like, that's like the journey we all go on, you know? And anyway, so that was just fun for me to kind of re here again. And now I'm excited to go back to the film and just go rewatch that to understand it deeper. Cause you know, at 10

o'clock at night, you're trying to catch it all. Be like, I don't understand it all, but I can feel something here. That's it's different. That's really exciting. You know? Yeah. Yeah. It was, it was awesome. Cause you, I mean, obviously heroes, two journeys includes a bit of that, but it was like, he took it like three levels deeper. Right. And it was, and yeah, I can't wait to see what, what you come up with. How do you come and present that? Yeah. That was fascinating. That's what, that's what he's famous for is that inner journey that, um, that most people talk about, but then it's the, it's the key. what he's famous for is that inner journey that um that most people talk about but man it's the it's the key and it's fascinating too he talked about hitch was

the movie that will smith wrote based on his teachings and like he started referencing like how the inner journey was happening with hitch and like all that stuff and um anyway yeah so fascinating what's up everybody this is russell brunson i've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study.

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yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. And it's funny because like the way that he did it, like he built his entire presentation as a movie. Like the very ending had to match the beginning. He had to like come back and fill, fill the open loop. And then he had to have an inner journey part of it. He's like, if you dare to ever look at this in your own life through this lens, let me just give you a couple of guiding principles. It was, it was so brilliant.

It was so much fun. So after inner circle, what happens next for you like what is your like you we obviously we're gonna the team grabs all the information they make it some put it somewhere so that way you can grab it you've got all these insights it takes a couple days to kind of drill that down and kind of decide what that is how do you distill that into tasks that you send out to everybody so i got two answers for that. One is probably the better one, which is I remember Inner Circle, Brandon and Kaylin Poland, again, probably the best implementers I've ever seen in our community. But Brandon, I remember he'd sit in Inner Circle with his laptop open.

He had a huge Trello board with all of his people, everything. And as he'd get ideas, he'd open up that Trello card and task it to the person. Boom, task. And in real time, as all the ideas are flowing from the stage he's tasking them all out and by time it was done i remember at first i was annoyed because i'm like dude like pay attention to like what people are saying and he's like and he told me he's like no i'm like this is this is my entire company every day it comes in it goes to somebody and it has notes in there and then and he's like let me tell him like follow me if you need more

clarity but blah blah blah blah here's a link to where to find this. You know, and like he did all that. And so by the time Inner Circle was done, he closed his laptop. And he's like, I'm done. And he would just go home. So I wish I could do that. I don't do that. But like that was the best, like, that was amazing.

So my version, which isn't quite as amazing. But so I used to do this because I remember the first three or four events I went to back in the day. Like I would go and same thing. You're like, whoa, there's so much stuff. And you come home and you're like, I don't know what to start on. And you sit there for three or four days trying to figure out what to start on. And then eventually it gets fuzzier in your head and you start forgetting and you can't remember. And then the next first fire comes up in your business, next thing, next thing.

And then three months later or six months later you go to the next event and you're like, I didn't implement a single thing. And I remember getting frustrated by that. So one thing I started doing, um, is the flights home. I started using the flight home as, um, as like my sacred time. Cause there's no one sitting next to no one can talk to me. And I opened my notebook and I would go through all my notes and I would start circling the ones that were like the, not just like a good idea, but like an action, like do this. Cause it'll turn into money fast. Right. I would circle them, circle them. And then I, and then I would look at the next things that were just like, these are cool ideas, or this could be a part of a book or this could be whatever. And I'd like highlight those differently. And I just kind of go through

my notes that way. Um, and that would help me to kind of review stuff, which helps you retain it obviously longer too, you know? And then at the end I would take a page and just be like, now, if I'm going to do everything, what's, if I only do one thing from this whole experience, like what's the one nugget that actually is going to do something. And I would write that down. I was like, Hey, that's the first thing Monday morning. Like that's all I'm attacking.

And then it's like, if I get that done, what would be the second thing I go back through? And like, that's probably the second best thing. Now we just make a list of like the hierarchy of what I actually want to implement from, from the thing.

And then when I got home, I just started the first one. And that was the thing for me that made events. And honestly, events courses, everything powerful because I, I've had people who come to one, they come to funnel hiking live and they've done, Oh, it was a waste of my time. I'm like, are you kidding me?

Like, Whoa, it was just so much stuff. I didn't know what to do. And I'm like, well, now I go and like, I'll go sit for this four day event. And I'm like, I'm looking for one, one nugget is all I really need for this to be worthwhile. Right. It's like that one thing I, that was it. Boom. Like I'm good to go.

No one's seen you backstage. Like you're taking notes. Yeah. Like you're listening. You're interested just as much as everybody else. Like during this, during this event, you were even in the back and you had like a private screen and you were taking notes, like watching all this stuff. Yeah. It's even like, I remember at mastermind paradise, Eric Bain was on stage and I was like, look, the whole thing. And he came off stage. I was like, all right, so when do we start? I'm hiring you. We're going to do this. Like, you know, like this is great, you know, and a hundred percent, like I'm the biggest geek in the room by far. So yeah. Some of the people who showed up for the category King one, and then were put into this one. Some

of the people who showed up for the, uh, mission or mastermind in paradise also became people who talk like, is this the process by which you find certain speakers for funnel hiking life? Cause like some people who are in category Kings and even mastermind in paradise with eric they delivered and they deliver so much value that everyone just starts to lean in and you realize you're leaning in too and it's like yep that's definitely going to funnel hiking live like how do you well it's definitely interesting because people always ask me how do you speak for like live or like hey we'll speak for like all these things i was like i've never seen you speak for i have no idea if you're like how do you speak at Phonetic Live? We're like, hey, we want to speak at Phonetic Live, all these things. I was like, I've never seen you speak before. I have no idea if you're like, how do you pick your speakers?

I'm like, dude, Phonetic Live is 90% like it's our people, the people having success. And then people get frustrated. I'm having success. Why don't you follow me? I'm like, I only see certain people. So most of the speakers are people who are either in Atlas, Caterpillar Kings, or Inner Circle.

Because that's where I have a chance to see them, see them interact, see them present, see them speak, like all that kind of stuff. And 100%, like, you know, I think if you look at past FHLs, you notice that almost every speaker is from those groups. Even if they don't speak on stage at a Mashup My Paradise, like when I'm going from room to room, or everyone's like, I get all the people, you know the rooms come back in and people like oh my gosh you see so-and-so thing i'm like no let me let me like that's what i'm looking for is the ones like everyone's freaking out about because it's like okay that's the kind of thing that you want to fhl it gives me the ability to curate the speeches that are going to be the ones that when someone does come to fhl you have an experience you're just like how do they do it every single year it's better than last year it's like i have a whole year run i'm test testing out everybody's presentation.

See who's good. See who's not, you know? And I watch, um, I watch our community very, very close. Like,

um, people always laugh at you. Are you actually on social media? Are you watching like, um, in fact, um, Preston,

uh, Cameron's last name right now, but, uh, no, um, anyway. Yeah.

But, every morning for some reason, like Facebook algorithm, like, like makes me love him for some reason. He's always the first post I ever see. So I was seeing, and he's usually saying something nice about us or our community or something. I always like it. And so I told him that I told him that yesterday. I was like, Hey man, like, just, you know, every time I open Facebook, you're the first thing he's like, so is that really you liking the comments? Like every time he's like, really? I was like, yeah, the people I follow are like the people in my circle. Alex, I'm watching whatever's doing.

I'm watching them publish. I'm watching the things like, that's why if you look at my social following, like, why are you following this coupon or why are you following this? So-and-so I'm like, cause they're in my groups. Like I'm watching what people are doing. Cause I'm trying to find like, for me, like what are the things I can, I can start figuring out that are like, oh, that's how they're doing that. Like, you know, have them speak of things so I can see how they're actually doing it

or whatever. And you know, like, um, that's definitely the process. So anyone you know have them speak of things so i can see how they're actually doing or whatever and you know like um that's definitely the process so anyone wants to learn speak fhl there it is like like join you know go to ccx went to comic club to comic club award get into inner circle and then like share like create a given like when everyone's talking about you like like everyone our staff will know who you are because you know anyway so that's typically the process that's awesome um yeah i mean i look at people that have that i know personally that have spoken to fhl and it's fun to to watch their journey and how that happened i remember when um with katherine jones when uh she actually well's funny because I knew on my side what happened. Then on her side at FHL, she told the story and she's like, this is the day that Russell realized who I was.

This day he followed me on Instagram. And then here he was the first person to watch every story within a minute of me posting or whatever. And then here's where he asked me, yeah, because I was aware of her, I started following her. And I was like fascinated about what she was doing. I was watching stuff and like paying attention. And it's like, oh, she'd be amazing to have it you know and like so anyway if i'm stalking you but there's a chance kind of feel that way a little bit not that i'm at all on the radar for that but like that's kind of how it felt like for me in the last two weeks

i'm like oh this is the day that your friend requested me oh this is the day that he liked my post and now you're here. And now I'm here. A hundred percent. You went through it. So welcome to the, welcome to the table. How did you discover, like, so I remember, I remember after I had gone and was building my own funnels, doing like Facebook lives, cause you said do a Facebook live every day. So I was publishing somewhere every single day. And I did one where I said russell brunson fixed my webinar there's the webinar we were doing that ben jenky and i were doing to try to sell click start and um and you were watching it and you and i was like oh my gosh hi russell like i didn't even think that you're like of course i

remember you i was like what how often are you watching the community like i don't think that the community sometimes feels distant they're like you know we don't get to see what's going on with russell every day i don't think anyone realizes how often you watch because you knew about susan same time i knew about susan like i saw susan like going live all the time and i was like this is awesome you did the same thing like how and and and why is funnel hacker TV a thing now? Yeah. It's a good question. I think, you know, if you look at how we built ClickFunnels, like obviously there's software, but a big, you know,

I'm not a coder, so I can't participate in that. So for me, it was like, I want to build the best training, stuff like that. But then about the time we launched ClickFunnels is when we launched Inner Circle. And like every three months people come here and like me hearing everybody's stories is what shaped Inner Circle. Because I hear from someone that they're frustrated, or they like this, or they want to try this. And so I go back to Todd.

I'm like, OK, this is me having my pulse on the community. You just need me to change or tweak or things like that. And so that's kind of how it started. And then I started trying to like, you know, obviously, I get to meet people here all the time. But it's like next level out. And so for me, it was like following and just watching people so i can kind of see what's happening so i have the pulse on the community so i can help try to dictate i may have asked you three times like what would you do if you were to change this part of the app what

would you do over here what do you do over here like i want to you know and it's hard because the community is so big and there's a million people who want to like complain or fight about stuff but it's like i want to listen to people who actually have constructive feedback and are like you know want to make it better and like those kind of things so like i'm doing those kind of things um but i think the the the other and this comes back to like why we're trying to funnel hacker tv now why i'm so excited by it is um i feel like a couple years ago when things were smaller um i was like broadcasting everything i was going live a million times a day and this and that and like and so i think people saw what was happening in the communities and it was great but um you know a decade of that's exhausting you know i've been doing it for i've been doing

click funnels now this is our i think this is our 10 year right anyway nine year nine or ten it's been a it's been a long long time and so it's just harder for me to like get excited like hey but the stuff's still happening like there's amazing things happening like we it's been a long, long time. And so it's just harder for me to get excited. It's like, hey, look at that. But the stuff's still happening. There's amazing things happening. We, I mean, holy cow, in the last, since Funnel Hacking Live until now, there's been like 20 events.

It's things and things are happening. And so I feel like a lot of our communities, while I'm watching the community, the community's not always seeing all the cool stuff that's happening. And so Ben, I told you this, my favorite thing back in the day, you know we put on funnel hacking live it's this crazy huge show and all these things are happening and the night when i go back to

my room i sit back i'm just like oh trying to like relax and so i open up social i'm like i'm like i want to see people if they enjoyed it or they didn't and most people are partying and drinking or i don't know whoever they haven't they're not posting on social but a few people are like i really like in fact if you want to get russell's good side for during for like i post things and tag me about how great you thought things were because i'm watching it all uh it ruminated that's why like at the end of an event how i like kind of decompressed it's just like trying to feel like was it good was it not good what people were saying and so um i would watch all the comments and like my favorite thing is like every year you'd be like day number one like this is what happened like did you know

this and this like and all these kind of things. And I joke with you. This year was the first year that you were on staff behind the scenes. And every night, he never published. And I was like, crap, this event sucks. No one's talking about it. Ben's not even excited. And then it's funny because Mastermind Paradise was the same thing.

We do all these things. And at night, I go home. I'm looking and looking. And you kept posting your takeaways. So I watched every one of your videos. And it was so much fun to like, okay, like we're doing a good job. And like, and so for me, it was that. And I was like, how do we bring that

to like the entire community? Cause like if everyone knew like the exciting things were happening, like again, inner circle just happened and no like a hundred people in the room, you know, 999,900 people are sitting home learning what's happening. They have no idea like what's happening in this room.

Like the world is changing in this room. Like, you know, and I can see it. I can feel it. And like people in the room feel it. No one else even knows about it, right? Or Fun Hockey Live, like the 5,000 people don't know and no one else knows. And like, and so that was kind of where we started.

I approached both of you guys independently. Like we need to have something where everyone else can feel the energy what's happening and i was like there's so many things there's events like we're flying here we're doing this here we're in mexico we're like doing all these things like how do we bring that energy to everybody else and so that was kind of the rebirth of this funnel hacker tv which we did the first two episodes this week as you guys know and i know it a hundred okay so think about a hundred people were in boise and inner circle experiencing it and then because you guys came on live, 100,000 people now were aware of it, which does a couple things. For those who have a business and you're trying to ascend somebody up the value ladder, it makes them aware of the top of the value ladder, which is cool, right?

But number two, it's like now it's like the energy of like, oh, Russell, you know, sometimes you're like, oh, Russell doesn't care about us. Russell's being silent. He's not talking enough. Like, I'm not talking enough because I am working my butt off for all the people. You know, like, I've run, like, like literally I think 12 events since FHL. Like I'm not being quiet. It's just, I'm working with the people who, who are coming to, you know, there's, they're swimming towards us.

Like those are the ones I'm working with as fast as I can. And this gives people a glimpse of it. Right. And so my goal with this is like, as you guys know, it was like all the events that are happening. It's like one of you or both of you or someone's at each of the events sharing like behind the scenes is what's happening. Like bringing the best nuggets back in so the community is aware and they can get pieces of the gold that's being dropped everywhere and like help them implement it. And so anyone who's listening to this who hasn't yet or if you're watching this on YouTube or whatever, if you go to funnelhacker.tv, you can register.

And what's cool, I think all the past ones are archived there as well right so you can go see the two inner circle behind the scenes which is cool because you guys literally you watch all the stuff and you came back like here's the best things we saw here's the best things like people get a free sneak peek behind the scenes so how are you guys enjoying it so far by the way it's been fun so far yeah it's come more natural than i thought we thought it would like it's just, you just get to geek out. It came together so fast. It's like Russell reaches out to me and he's like, why don't you do this thing? And then like the next day, I think Ben and I were meeting about like,

okay, what is this going to look like? And then it's like, okay, we're doing the first one next week. I'm like, okay. There's another one tomorrow. And now it's the next day. We're just going to voice and let's talk about it or come to the office. Talk about it. Yeah.

We've got three things in a row. Yeah. Welcome to my world. Hopefully I don't burn you out too fast. Awesome. Um, no, but it's been so fun.

And I think that it's going to be like the, the, the thing that I've, I've, I agree with you. I think it's been in the community as a whole. What's been missing a little bit is that link, that connection. Cause you, you can't like, you can't do all the things, right? You can't be there every day like you used to. And so we'll just kind of step in and make

sure that the community has a pulse on you and ClickFunnels and the community and the other marketing businesses in the, in the circle. And, um, yeah, I think it's going to be awesome. So we're streaming on, they're going to be streaming on the Russell Brunson page, right? And then also inside the ClickFunnels group. So that's the places that are happening live for you guys to make sure you're watching them. But again, if you go to funnelhacker.tv,

you can register that. It gives you a text or email before you start and you see the replays. And then do you want to talk about your other group as well? Because you guys have a really cool group for anyone who wants to geek out on ClickFunnels 2.0. Here's your blatant pitch time to tell them that. and you see the replays. And then do you want to talk about your other group as well? Because you guys have a really cool group for anyone who wants to geek out on ClickFunnels 2.0. Here's your blatant pitch time to tell them about it.

Because this group's amazing. I think everybody should be part of it. Well, we start with the story, right? So Funnel Hacking 2021, Funnel Hacking Live, 2.0 is announced. And my partner, Andrea Pierre and I, and Dan was like, he wasn't there live in person, but like he was on the phone with us, and we were like relaying all that because he was watching it

virtually that year, and we're like, we have to do something. Like, we have to go, and like we just, we wanted to be in on all of it. We wanted to be, like, know what was happening, and so we started publishing every week from that point, and it hadn't even been released it was like a whole another year right and we're like okay well let's just talk about like what we hope it to be and our predictions and like oh this is what it's like in in in classic but here's what we hope to see in two way and it was really fun and then it gets released uh beta just beta so we like a couple of us get our hands on it and we were like, okay, we start playing with it. Um, and then it actually is launched, uh, last October. Right. And, um, and so then our content shifted into like, okay, let's just like help everyone learn

how to use it. Um, and now that it's out and it's been out and, and people are using it now, it's, it's, we've shifted a little bit more into like, okay, let's help everyone be able to take linchpin and get that into the tech. Like there's a bit of this gap. So yeah, our group is called CF 2.0 Geek Out. And we probably spend way more time than we should giving a lot of content in the group. And it's just a lot of fun.

Yeah. I love the group because it's just, it's, it's been good for us too. Because like as, as ClickFunnels, we want to launch, you know, there's things that are working amazing. Some things are struggling. There aren't where we want to be yet. And it's been fun too, because seeing you guys like, as you're building everybody's businesses out and coming back and like, oh, this isn't working we're hoping for this and we're taking that like hey how do

we keep up with everything you guys are doing over there and try to make it perfect my goal is someday you'll be like everything in here is flawless we only use click funnels for everything so that's my number one goal in life now that's amazing because that's like our number one hope we're like we just want to be able because we have this thing we call it we we call it the geek stack because we were like okay because i mean when it was beta and then when it was first released, like we only had funnel hubs, right. We couldn't even build funnels in it at first. And so we were like, okay, well we have to obviously still continue using classic. And, um, so we're like, well, let's just tell everybody what we do use what is our tech stack and and uh one of the other our other um

intentions of that is like everyone always is talking about like oh i want an all-in-one platform i want all all in one and they go and use other ones thinking it's all-in-one and it really isn't and so we were like well what would all-in-one look like so yeah our our goal our hope and dreams is that that stock shrinks and and we get down to just you know just click fun hopefully just one right that is the goal you got some of your tech stack so i can see that and i'll make sure i take it we'll fly out to atlanta in a week or two to go work with todd and all stuff so, that'd be cool to see. That's awesome. Well, thank you guys for, for first off saying yes to my idea of doing a TV show as often as possible into the group. I'm excited to see how it keeps growing. I still can't be a hundred thousand views on the first one.

And it's organic. It's just, it just took off. It's crazy. Cause like even my own shows don't like when I go live, it doesn't do that well. So I'm pumped, which is great for me. I'd rather you guys do a thousand better than me. It's even um so thank you guys for doing that and then also you know jump on the podcast and hopefully this gives everyone who's listening just kind of a behind the scenes peek of what's happening if you guys want to make sure you are on the the notification list go to funnelhacker.tv you get signed up through email or through text message and every time they go live you get a message right before and you can jump on and uh and see all the stuff or you can watch the past episodes um but they'll give you guys a good glimpse

of all the the chaos that's happening behind the scenes like we're moving faster click funnels there's a lot of things happening like there's an event in this room that we're filming this in almost every single week like last week we last week we filmed the lady boss we had the caitlin poland came back in spent a weekend here we relaunched lady boss with new front-end challenges she built it is insane it's gonna be literally be the greatest front-end uh funnel ever in network marketing history i think that company will grow i think will be the fastest growing network marketing ever because of the funnel that caitlin created and built and designed in film theater and i was like oh just last week we did that and then now we're on then

we had inner circle week and the next week there's it's just like there's so much stuff happening. And so, yeah, this will be your guys' glimpse to the chaos. But it's fun. So grateful for you guys being on board for all this. And everyone on the list, make sure you go to funnelhacker.tv. Get on the list to see all those things. And anything else we should – I can't think of anything else.

Just go pay attention. If you want the text reminders, all you have to do is text FHTV to 208-231-3797. That's FHTV to 208. He's got it memorized. You've got to finish the data. 208-231-3797. There you go. That's amazing.

There you go. I've been practicing all week. I want to get this. And if any of you guys who are listening want to be in the Inner Circle, we only open it typically at Fun Hockey Live, but we do have, if you go to innercircleforlife.com, there's a page you can see a video, and there's like a waiting list that you can get on,

and then if and when we reopen the Inner Circle, yeah, that's the only way to get in. So either at FHL or through there. So I think that's it then. So thanks, you guys, for being here. Thanks, everyone everyone for listening. If you enjoyed this episode of the podcast, let us know.

We don't do too many interview style things on the Mark Sears podcast. This is fun. It's way easier for me. Maybe we should do this more often. So as soon as we get Ben to move to Boise, this will be a weekly thing. So until then.

Anyway, thanks everyone for listening. We'll see you guys all soon. Bye everybody.