Marketing Secrets with Russell Brunson - (MS) Your PRIVATE Invitation to the ‘Napoleon Hill’ Groundbreaking Event (Part 2 of 3)

Episode Date: June 1, 2023

Russell was turned down for a loan to build his library, so instead he made a "1 Million Dollar Offer" to a small group of people in Mexico to fund the vision. When the vision is clear, entrepreneurs are the ones who choose to find a way to make that vision a reality. This is how you can craft a million dollar offer. Make sure to watch the full webinar announcement at https://www.secretsofsuccess.com/atlas Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. You're listening to Marketing Secrets with your host, Russell Brunson.

What's up, everybody? Welcome back to the Marketing Secrets podcast. I'm still in the recording booth. I want to tell you guys part two of this story. Yesterday, guys, I told you all about some of the vision for this crazy thing I'm building, this library, this event center, this museum, all the things. And so, and as you know, this week, and depending when you get this, maybe it's already over, maybe it's not. If it's already over, I'll try to put the replay on this page. But if not, go and register. I'm doing a live event. And if you go to secretsofsuccess.com slash Atlas, you can register for it. And during that event, I'm going to show you guys these manuscripts that are worth millions of dollars.

I'm going to tell you guys a story about what I'm doing, why I'm doing it. I'm going to show a video of me inside of the actual library that we recorded while I was in a green screen, which is so cool, and a whole bunch of other stuff. It's going to be a lot of fun. So if you want to come hang out with that, you can go to secretsatsuccess.com slash atlas. And today I'm going to tell you guys the story. So the story is about the million-dollar offer. All right, so when you're a little eccentric, like me, I guess, and you have this idea,

and you're like, I'm going to build a 20,000-square-foot museum slash event center, and we're going to have old books in it. And it's going to be a library, but it's not a public library. People can't come to it. Oh, and I'm going to have statues, nine foot tall statues holding a six foot globe of Atlas holding the weight of the world. And there's going to be three of them. And they're going to be amazing.

And all these things. And in my head, the vision's amazing. And then you go and you're like, okay, well, how are we going to finance this? Right? Like I told you before I said $12 million so far, that's just on the books. I'm going to pay, you know, seven figures for the statues. I'm going to pay seven figures just for the architecture of the building that we've got to pay for the building and then the audio visual for the events there. And like, you know, just the building alone said pretty close to $20 million. And so, you know, you go to a traditional bank, you're like, yo, I got an idea. I got a vision.

It's going to change the world. I need $20 million. And they look at you and they say, you're crazy. I'm like, no, no, I know I'm crazy, but I've got a proven track record. In fact, you've seen, here's my last business. Click funnels. There's numbers, the stats. Here's how much money it makes.

Here's how much is sitting in your bank right now. I need a $20 million loan to build my vision. I promise you this is going to change the world. And they're like, no, like, why not? They're like, because it doesn't work. There's nobody else in the world that's going to change the world. And they're like, no. Like, why not? They're like, because if it doesn't work, there's nobody else in the world that's going to want this building. Nobody's going to buy a building back from us

with statues in it and an event center. And they're like, it makes no sense. Like, what's the business model? I'm like, here's the business model. I'm going to show it to you. I show it to him. Like, it doesn't make any sense. I'm like, literally,

ClickFunnels doesn't make sense to you either. Like, you wouldn't lend me money back then when I needed it. Like, just trust me. Like, I have a good track record. I know what I, ah. But banks are not visionaries. And anyway, so I couldn't get a, just trust me. I have a good track record. I know what I, but banks are not visionaries. And anyway,

so I couldn't get a bank to loan me any money. And I tried different banks and like someone like, we'll loan you four. I'm like, four million. It's costing me 20. And they're like, well, sorry.

And so I'm like, oh my gosh. All right, well, I just got to earn this money myself. So instead of getting a little bank loan, I'll just make an extra 20 million bucks real quick because that's the kind of thought process that should be going

through entrepreneurs' heads. Like, how do I just do it? And so then I started thinking, how do I do it? And so I'm like, okay, well, I need to take these books and launch something that's going to finance it, right? So we're working on a project now that launches in August. They'll launch it. The revenues from that will completely pay

for the building within two years, which is awesome. So I have a plan there. But then I'm like, crap. It's still like, I can't start digging a hole. If I'm finances, I got to have the money in the banks for me to dig a hole, right? Otherwise, the builder's not going's still like, I can't start digging a hole. If I'm finances, I got to have the money in the banks for me to dig a hole. Right. Otherwise the builder's not going to be like, Hey, you know, every month, like I need another million dollars. Like, do you have it? Like, I got to have the money in the bank set aside earmarked just for this, to be able to do that.

Right. And so, um, in fact, that's the main reason why I relaunched the inner circle. Um, those who were, who were in the inner circle, and that was the reason I was raising money for that. Uh, the problem is the most of the money from inner circle started going to pay for these books, you know? And so, um, I'd have, I don't have $20 million sitting in bank account to build a building. And so, um, and this is not a ClickFunnels project. This is a Russell project. So it's not something I can just go on like, Hey, ClickFunnels, buy this building for me. Hey, Todd, you should, you know, like it's, this is a hundred percent of Russell thing. And so I got, I got to figure out how to do it. And so the first was like, Hey, we'll make some stuff to pay for it. Right. And

so I started creating assets and creating value in a way that'll pay for it. So that's number one. Number two though, is, um, Dan Kennedy always says, how can you send the bill to your herd? Okay. That may be offensive to some of you guys, but if you know, Dan Kennedy, he's a, he's a horse guy and a cow guy and all that kind of stuff. Right. And so he always talks about how you need to build a herd and a herd of people to follow you that you can sell stuff to. And so he says, every time you want to, you want to make money, you got to send the bill to the herd. And, um, and, uh, he talks about stories like when he went through his divorce that, um, someone of his, one of his clients called him like, well, when's the promotion coming out?

I said, what do you mean? He's like, well, I know that this is not cheap for you. So I'm assuming you're gonna be sending the bill to the herd. So we're waiting for whatever the promotion is you're gonna be sending out. Um, and, uh, anyway, just kind of a funny thing. And actually a really good story about John Lennon. I think it was John Lennon. Um, when, uh, the, the Beatles, when they were, you know, younger band, they were trying to figure out make money. And John, I think it was John Lennon said like, let's go, let's go write ourselves a swimming pool, which means sit down and write a song and the song will, you know and the money from the song will pay for the swimming pool we want. And so that's the mindset entrepreneurs have.

It's not like, oh, I can't afford it. Oh, I can't do this. We don't have these limiting beliefs. We're just like, how can I afford it? All right, I'm going to write myself a swimming pool. I'm going to write myself a museum. I'm going to go figure these things out. So create offers.

And Dan Kennedy, send the bill to the herd. What can I create that I can send to the herd to make them want to help um, to help fund it. Right. And so that was the question. And so, um, and we went back and forth and I remember one day we had a meeting in the office and there were five or six of us in the room. We're trying to figure out how in the world do we, like, what could we create that would

get people to want to give us a million dollars to be able to help fund this, this thing. Right. And, um, and we kept thinking about it and going back and forth. And then, uh, Kevin on my team told me the story. He, um, he said that when Rams stadium built their, their, you know, million dollar or their billion dollar stadium, whatever it was, um, that they needed, you know, they, they raised a billion dollars. So they did, they sold seat licenses. And Kevin told me he spent 50 grand or 25 grand or something to buy a seat license, which basically

meant he got to own the rights to that seat. Didn't mean he got free tickets to all the events, but he owned the rights to that seat. So he had first-order refusal for anything to happen there. So if there was a football game, he got the first-order refusal on that seat. He could buy his seat before anyone else. And then if he didn't buy it, it went to the public market, right? And if there was a concert coming down, so if Britney Spears

was coming or Taylor Swift, he had first-order refusal on the seat. And he paid $25, grand per seat for the right to do that. And that's how, you know, they sold the entire stadium on a seat license and raised a billion dollars to build the stadium. Apparently, that's how they build stadiums all around the world. And so he told me that. I was like, that's the thing. We have this event center in the library and there's 100 seats. Like let's sell seat licenses.

So we had this idea. And right before I went to our mastermind in Mexico, I told Dan on my team, he does video stuff, I was like, hey, I want to film a video. I can show people in Mexico and make them a million dollar offer.

And he was like, what were you talking about? He's like, should we script this or what? I'm like, no, I think I know off the top of my head what it is. Let's just go and just see what happens. So we ended up at the Pony Hill room.

We clicked record and I just went for like 15, 20 minutes. I told the story, and after I got done, it was funny. I got done filming it. There was no cuts, no edits, and he was like, whoa. He's like, I finally understand what you're trying to do here. I'm like, oh, thank you. About time.

I'm not crazy. And he was the first. Him in the room, that's the first time I ever articulated what my vision was publicly to anybody. Like, it's hard. Like, how do you explain these, these visions, you know, these, these dreams to people that don't make any logical sense. Right. And it was the first time I did it. And the end of it, um, he was like, I get it. I finally see what you're doing. And so made that video, went to Mexico and I was going to show in Mexico. In fact, I showed to the Atlas group, I showed it and people were like, Oh my gosh, like it was kind of cool. And then two days later, I showed it to the entire, everyone that was in Mexico.

And it's funny because like, I don't know if you guys, I got nervous. I'm like, what if no one likes this? What if they think I'm dumb? What if what? And all these things. And I wasn't planning on, I was going to show them the video as an example, but I wasn't going to actually, you know, ask them for money. And then if you guys know Eileen Wilder, one of my favorite people, she was in the back

and she did about 10 minutes. In 10 minutes, I was going to be showing the video. And she's like, so you're going to make everybody an offer? I'm like, no. She's like, you have to make them an offer. Like, this is what you do, Russell. Like, you're teaching people. If you don't do it, like, it's a disservice to them.

Like, make them an offer. I'm like, oh. It's like, I didn't have an offer. So we start scrambling, putting things together and, you know, putting an order form to get all sorts of stuff. And basically, you know, super unprepared. I got on stage. I explained what's happening. I planned the video. I ran back to the stage and we're setting up an order form and trying to get things all to stuff and basically i was you know super unprepared i got on stage i explained what's happening quick plan the video ran backstage and we're setting order form and

trying to get these all to be like just scram it was crazy it's chaos um and then what the order form is mostly live and then the video ends i walk back on out there and said okay guys those who interested this is how it works um there's a million dollar seat license and you for a million dollars you get two seats and then from that you can run events and here's ways you can, and I had like four or five ways that, that basically they donated the million dollars would actually be free for them because they could run an event there. They could sell access to, they have virtual seats to all these events. They could sell, like it becomes like one of the greatest real estate deals in the history of all time. In fact, Bill Allen was the first person to actually wire and send the money. Who's a big

real estate guru in our world. Cause he's like, you know, understood it. Like this is the greatest real estate play of all time. So,, it was, it was pretty exciting. And so I shared it, put it out there. And from that, and people had, if they, we had a million dollar seats and $100,000 seats. And so if they wanted the million dollar seat, they had to send $10,000 in to lock in the seat. They wanted the $100,000 seat. They put in $2,000.

And based on me doing that presentation, we raised $14 million. Isn't that crazy? Now, not all of those have actually closed. Some people got scared feet later and backed out or whatever, but we're still over $10 million raised from that, sharing that offer, which is crazy, right?

And so anyway, the seats now are more than halfway filled out. And so part of the evil motivation for this event that's happening on Thursday is to sell the rest of the seats. And so again, if you go to secretsofsuccess.com slash Atlas, again, the event's going to be fun. I'm going to show manuscripts and stuff. I'm going to show the video of me inside the library. And then I think I'm even going to show the video that we showed in Mexico

and just show everyone, like, this is what it is. And then I think I'm even going to show the video that we showed in Mexico and to show everyone, like this is what it is. And then make the offer and say, look, there's, there's, you know, I think the million dollar seats, there's like four or five seat licenses left. A hundred thousand dollar seats, there's like five or six. I mean, they're almost sold out. And after we sell them out, then, um, I'll have all the cash I needed for the, uh, the museum. And then the museum paid for itself before we even launched the business model behind it, right? So take that, bankers. Of course I know what I'm talking about. This is awesome.

So anyway, now that we have the money and the financing and the cash in, they said in June we're doing a groundbreaking ceremony. And everyone who bought a seat license is going to come out to that. And we're going to make an amazing thing. So anyway, that's what's happening this week. So if you want to be part of that or see it go down or just be part of history, because this is going to be something that I think is going to change the world. I'm really excited for it.

And if you want to hear kind of the rest of my vision so you understand like, oh, this is what Russell's actually doing with this. This is why it's so cool. This is why people want to pay a million dollars for a seat. Come and hang out with us. Again, secretsofsuccess.com slash atlas is where the registration will be and if it's passed, I'll put the video replay of it here

which will be kind of cool as well. So, anyway, come check it out and if you're someone who would be interested in having a seat license where you can like

attend all these events with the greatest speakers and minds of all time coming to it, if you want a library card to the office where you come in to read books and study and stuff like that,

yeah, come let me know. It's going to be a lot of fun. So that said, thank you guys so much for listening to this episode. Yeah, I always appreciate you guys listening and hopefully you got some value in some ideas for yourself, right? How can you create an offer? How can you, you know, what can you do with this as well? So that said, thanks so much for listening and I will talk to you guys all hopefully at the live event when you guys show up at seekerslovesuccess.com slash Atlas. Thanks, everybody. Talk to you soon. Bye.