Marketing Secrets with Russell Brunson - My Big Take-Aways From 50,000 Feet In The Air

Episode Date: October 10, 2018

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now... On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode: Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days. Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales. And why spending time with people who are where you want to be can help you get there. So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams. Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air Learn more about your ad choices. Visit megaphone.fm/adchoices

Good morning, everybody. This is Russell Brunson. Welcome to Marketing Secrets Podcast. Today, I'm going to share with you guys my big ahas from the San Francisco, Chicago, Palm Beach, Miami, Chicago, Boise trip. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I dropped my last episode while we were at the Golden Gate Bridge. And I shared with you guys some of the stuff I got from Dreamforce.

But after that moment, life turned into pure chaos. And so I want to share with you guys some of what happened and the big lessons that came. So I told you before, we did the whole Salesforce thing, which was amazing. And I had some big eye-opening ahas. I was just like, oh my gosh. What they're doing is amazing, but it's not, it's not impossible. Like I can see it now I can see the vision. I can see what's, what's possible. Um, which was really exciting. Um, you know, they, I think on track this year to do 13 billion, their goal is 20 billion by 2020. And, um, it was interesting though, because you look at like companies look at the path right it's like

you you grow a company and you take on vc money and you get you know there's all these different things you try to sell the company but salesforce it was different instead of doing all that path they went and went public instead and spend it was interesting watching a business from that side where they went public they got you know insane amounts of money and then since then you know the way they're growing is through acquisitions they're're buying companies to grow. And I think we saw a sign, it was like 227 companies or something like that, that Salesforce has bought in the last eight years. What's crazy is that Salesforce is the same size that ClickFunnels is right now when they went public. And so anyway, it was just kind of fascinating and really fun. But anyway, we did Salesforce

day number two, and then went to the Metallica concert. We had a midnight flight cause we had to be in Chicago. Um, because what was supposed to happen was Grant Cardone was going to pick us up in Chicago. He was speaking in Chicago that morning, and then we were going to fly back to Boise and build a funnel in the air. And I had to be home because the next day, Friday, I was supposed to be in Boise to meet with Brian Underwood, who is the founder of prove it. Um, and so that was kind of what's happening so we jumped in the red eye we flew all the way to um uh to chicago we got almost no sleep in the plane so tired it was like three days of no sleep and you get chicago we get in our room we're getting you know cleaned up and stuff and and um dave gets a call or dave texts you know uh grant cardone's uh business partner jared and and jared's like what are you guys doing in chic Grant Cardone's, uh, business partner, Jared. And, and Jared's like, what are

you guys doing in Chicago now? It's not until tomorrow. Right. No, no, it's today. Like we, we flow our whole team out here. Like it's, it's today. They're like, no, we're not there until tomorrow. Like what? And then on Instagram live and Grant's like, yeah, I'm flying down to Orlando and I'm going to be in, you know, I'm going tomorrow to Chicago and then to Boise. And we're like, what? Like, no, that has to happen today. Like I have to be in Boise tomorrow. And, uh, it was one of those things where we had like, I had like 30 minutes of sleep before this problem was dumped upon me and I'm trying to figure out what to do and how to do it. And so I called Brian, who's the owner of prove it, who I supposed to be meeting the boys the next day. I'm like, dude, I, I don't know what to do. It's like, I know we're

supposed to be in Boise tomorrow, but I'm stuck in Chicago right now. And like, I don't know what to do. And he was like, and Brian also happens to have a private plane actually i think prove it has four private planes so he's like he's like well i'm going to palm beach right now he's like i can swing by as if it's like driving past my my house in the neighborhood i can swing by and grab you if you want and i was like wait you're palm beach i'm like grants miami which is like a two-hour drive from palm beach i was like what if you fly by pick, fly us to Palm Beach and then I'll drive from Palm Beach to Miami and then Grant can fly me from Miami back to Chicago. And he's like, Hey, cool. I'll be there in an hour. I'm like, ah, we were like an hour away from the airport. So we were

cleaning up, repacking our bags, racing to the airport. And, uh, we get, we, he actually beat us at the airport. We get there and he picks us up in his private plane, which was insane. And he flies us from Chicago to Palm Beach. So I was like in Chicago for like three hours total time before we had to like head to the next thing. And we're sitting in this plane and it's crazy because Prove It was launched the same time the ClickFunnels was. Some of you guys know I was the one who wrote the explainer video, the campfire video that kind of launched Prove It, but also launched the keto movement. If you look at before campfire video, nobody was talking about ketosis, right? Like it wasn't a thing. And now it's like every ad on Facebook is keto, whatever. But the category King of ketosis is prove it. Uh, they

will do half a billion dollars in sales this year. And we're sitting on this private plane flying with Brian and everyone. And, and I had the next big, big vision of just like man i keep thinking that i am a big thinker and i'm sitting here this plane with brian started the company same time we launched click funnels and click funnels are doing well we'll do 100 million this year but i'm like they're they're gonna half a billion and i was like oh my gosh like like why am i slacking so much right but it's just the next big eye opener and we hung out with brian that whole night in in palm beach he picked us up in a bentley and a Lamborghini. So we got footage of us driving these things all over town, which was crazy. Um, and then we jumped into an Uber and

drove from Palm beach down to, um, to Miami. And, um, we got like four hours of sleep, had to wake up. And then we met Grant Cardone at five o'clock at the airport. Uh, he pulls in and it's $50 million Gulfstream jet. It's just crazy. And we're like, we're gonna, we're trying to film this whole funnel. So we filmed him like getting onto the plane, getting out of his Bentley, getting onto the plane. And then, um, and then, uh, and then we got on the plane and we filmed all the funnel videos before it took off and we took off in the air and we filmed a whole bunch of other videos. And then we built Grant's funnel while we were 50 000 feet in the air which was crazy and then we had uh we actually had you know he was trying to get us to do and i was like i want you to do it so i forced him to kind of jump in there and he was building the funnel he was

writing copy he was moving things around it was fun because he was like oh my gosh click funnels is easy i'm like i know that's we keep telling people and he he had a good time building this funnel and then we landed he had to take off to an event. And then we had to head to the airport and we had to fly home. And my whole flight home was just this weird thing of realizing that, and this is the lesson of this podcast, is realizing that our ability to grow and our ability from where we can go has 100% to do with like our beliefs between our ears, right? Our brain, like what we believe is possible.

But a lot of times we don't believe something, so it's not possible, right? I believed initially that we launched ClickFunnels to be a $10 million a year company. I believed it and we hit it. And then I saw the next tier and I believed it. I believed we could actually hit $100 million. And then we did. But I was stuck for a while, I guess, from some of my podcasts. I've been stuck for a while.

I don't know what the next level is. How do we get to a billion? How do we get beyond? Like I couldn't see it. And now because I went to these events and I went and I saw these people and I experienced these things. Um, people who are my peers and my friends,

I'm like, Oh my gosh, like they've already done it. Like I think they said, Grant wrote a $50 million check for his plane. He didn't finance. He's just like wrote a check and cash cashed the check for his plane. Right.

And I'm like, I'm looking at that. I'm like, man, I keep thinking I'm thinking big. And it's like, but my belief had been capped at a certain level. I was hanging out with Brandon Poland a couple weeks ago. And Brandon said that like there's a leadership cap. Like whatever the leader believes is how far they can go. And they're capped by their skill set and their belief level, right? And so sometimes like you have a leader that hits a certain spot and like they can't grow,

so you have to find a new leader. Or the leader learns how to develop himself and raise his ceiling and raise that ceiling higher and higher and higher. And for me, I think this was really the whole last week was just this thing where I suddenly believe that more is possible. And now that I believe, now it's like, now I got up my skill set to that new level of belief, but like I believe it's possible now.

Whereas before I didn't, I couldn't see it as clearly. So for you guys, I'm saying this because if you're not where you want to be at yet, the problem is between your ears. Like that's it. It's just a mentality. It's just a belief. And if you don't know how to get that belief,

how to shift it, man, it has all 100% to do with getting around people who've already done it. Cause you can see other people already done it. You're like, Oh my gosh, they did it. Like, are they better than me? No. Like we're all humans, but they figured it out. Like how, like, what do I need to do? Like, what do I need to shift myself to be able to get to that level? And it's a shift in belief and then a shift in skillset. And so, um, you know, for me, it was going to dream force. It was going, hanging time with, with Brian me, it was going to dream force. It was going hanging time with, with Brian at prove it is hanging out with Grant Cardone was hanging out with these people who are, um, kind of the next tier to increase my belief. And so for you guys, this is my random pitch.

I'm sitting now at the parking lot, uh, at the ClickFunnels headquarters, looking through the window and I can see through the window. I can see we have a big TV screen that streams, um, 24 hours a day, just all the videos from all the Funnel Hacking Live events. I'm looking right now at all these scenes from Funnel Hacking Live, from the first one, the second one, the third one, the fourth one. And right now we're preparing for the fifth one, which is coming up very, very soon. And in this room, you will see there's going to be, as of right now,

it's like 350, 400 people that have hit 2ComicClub that are going to be in the room. So if you're sitting here and you're like, I want to be in the 2ComicClub, I want to be a millionaire, and you're not sure how to do it, it's because you're not around people that have hit Tucomo Club that are going to be in the room. So if you're sitting here and you're like, I want to be in the Tucomo Club, I want to be a millionaire, and you're not sure how to do it, it's because you're not around people that have already done it. So I recommend coming to Funnel Hacking Live. Come and experience it.

You'll be around those people and it'll increase your belief, right? And if you're at a million dollars and you're trying to figure out the next level, I think this year we've got 35 or 40 people now that have hit $10 million in sales. So come and those people will be sitting here in the room. If you want to get to 100 million, I'm sitting in the room. We've got other people there as well. They're going to be in the room. Like if you want to, if you want to

grow, there's two things. Number one, you have to increase your belief, which Funnel Hacking Live will increase your belief of what's possible for you and for your company. And number two, you have to increase your skill sets to, to match that belief. And that's the next phase of it. At Funnel Hacking Live, you'll get the skill sets you need to be able to grow as well. So if you don't have your tickets yet, go to funnelhackinglive.com. I'm sitting here watching the last year's events through my windshield, through the window to the TV back behind it, and remembering what I feel like when I'm there, and remembering the radical shifts and changes in people's lives. I want that for you as well. So if you don't have your tickets yet, go to

funnelhackinglive.com. Tickets have been selling out like crazy. We're about to, I think we're either doing a price increase, excuse me, a price increase soon or we'll pull away some of the bonuses. I know we're almost on the first tier of ticket sales, which is exciting. This year will be amazing.

It's gonna be in, we are in Nashville, Tennessee. And so it's just gonna be a fun thing. I put together an amazing event for you guys that will change your life. I promise you that if you make the commitment and you come, you will not leave the same. Your belief will increase, your skill set will increase, and you'll be able to actually get to the next level where you want to go. I did it this week. I invested in myself.

I invested in events. I went to go find the people, to hang out with people, to network with people, to learn from the people. That's the same thing you need to do as well. I do not tell people to do things I'm not willing to do myself. And you've seen the whirlwind of my week last week, which will be similar to the whirlwind of your week at Funnel Hacking Live when you come to it. So do not miss it.

It's going to be amazing. With that said, I'm going to bounce. I'm heading into the office to go plan world domination. I got now the blueprints to go from a hundred million to a billion, so might as well start on it. So that's the game plan for today, guys. Appreciate you all. Have an amazing day and get your tickets to funnelhackinglive.com. Thanks everybody. And we'll talk to you soon. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets and you can get a free copy at

expertsecrets.com. And book number two is called Dotcom Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.