Marketing Secrets with Russell Brunson - My Conversation With The Friendly Giant - Part 1 of 2 (Revisited!)

Episode Date: April 5, 2021

Replay of a special conversation I had on stage at a Traffic Secrets event with a friend and a student, Nic Fitzgerald. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. The next two episodes are a really special one. For our Two Comma club X members and our inner circle members I did an event recently, some of you guys heard me talk about it. It was a traffic secrets event, where I’m getting all the material ready for the book. And the night before when I was doing all the prep work I had this thought. I was like, I want to bring up somebody on stage and it’s somebody who was a friend I grew up with in elementary school, and junior high, and high school, someone who was down on their luck, who was really, really struggling. About a year ago I saw him post something on Facebook and I reached out, and this interview is happening about a year later. He tells his story about what happened and the transformation and the change that’s happened by being involved inside our Clickfunnels, Funnel Hacker community. So I wanted to share that with you as part of the event, so this first half is going to be Nic kind of telling his story and it’s going to be the story from the bottom of the barrel where they were, they literally made $25,000 a year for 3 years in a row and then the transformation to this year, they’ll do well over six figures. And that’s going to be this first podcast. And the second podcast episode is, I did a live coaching session with him on stage, and I want to share that with you as well because I think there’s a lot of things for you specifically that you can get from this episode too. So the next few episodes are going to be sharing this really fun conversation that happened late night at the Traffic Secrets event with my friend Nic Fitzgerald, and if you think that name sounds familiar, I have talked about him before on this podcast. In fact, a little over a year ago I did a podcast episode called “Being a Rainmaker” that was a personalized podcast that I sent to Nic specifically to help him with what he was struggling with at the time. So anyway, I wanted to share this with you because it will take you full circle to show you kind of the progress and the momentum and things that are happening in his life, and I think it will be encouraging for you to hear the story because no matter where you are in your journey right now, if you are struggling, doing well, or if you’re somewhere in between, there are parts of this story that will resonate with you. And in the second episode where I coach Nic I think will help everybody as well. So with that said, let’s jump right in and have some fun. I want to introduce you to my friend Nic Fitzgerald. Alright so I want to set the tone for the next hour or so of what the game plan is. So I have a first initial question that I’m curious about with everyone here. I’m curious, who since they joined the Two Comma Club X program has had some kind of experience with Mr. Nic Fitzgerald? That’s powerful, I’m going to talk about why in a little bit, but very, very cool. So some of the back story behind this, and then we’re going to introduce him up, and when he comes up I want you guys to go crazy and scream and cheer and clap, because it will be good, and then I want him to sit down so we’ll be the same height, which will be good, it’ll be fun. So some of the back story, I actually met Nic the very first time in elementary school, and even in elementary school he was a foot and a half taller than me, which is amazing. He was like 6 ft 2 in like third grade, it was amazing. But we knew each other when we were dorky little kids and going up through elementary school we were both doing our things, and we didn’t have a care in the world and everything’s happening. And as we got older he kept getting taller, I stopped growing. And then we got into high school and he kept growing and he joined the basketball team. I didn’t keep growing so I went downstairs in the basement, literally, at our high school in the basement they call it the rubber room, and it’s this room that smells like, I don’t even know, but it’s under the gym. So he would go upstairs and fans would show up and people would cheer for them, and scream at their games. And all the girls would come to the games. And we’d go down in the rubber room by ourselves and cut weight and put on our sweats and lose weight and we’d jump rope and sweat like crazy. And we’d sit there, and I remember one day after working out for two hours pouring in sweat, I had my plastic gear on and my sweats on top of that, my hoodie and my hoods and we got the wrestling mats, and literally rolled ourselves up in the wrestling mats to keep the heat in, and we laid there and we were so hot. And I could hear the basketball players in the gym up above having so much fun and people cheering for them. And all the girls were there. And I was like, “Why are we not playing basketball?” It doesn’t make any sense. But during that time, obviously we were in two different kind of worlds, and we didn’t really connect that much, and then we left our separate ways. And I didn’t hear from him for years and years and years. And then do you guys remember Facebook when it first came out? The first time you got it and you log in and you’re like, “Oh my gosh, I can connect with people.” And you start searching the friends you know and then you find their friends and you spend a day and a half connecting with every person you’ve ever remembered seeing in your entire life? Do you guys remember that? So I did that one night, I connected with everybody. Everyone in high school, everyone in junior high, or elementary, everyone in every stage of my life, as many as I could think of. And then I was like, I think that’s everybody. Okay, I’ve connected with everybody. And one of those people that night was Nic. And then, but I didn’t say hi, I just friend requested and he requested back and I’m like, cool we’re connected. And then after that I got kind of bored with Facebook for like a year or so. Then a little while later I found out you can buy ads on it and I was like, what, this is amazing. So we started buying ads and everything is happening. And it’s crazy. And then what happened next, I actually want Nic onstage to tell you this story because I want you to hear it from both his perspective and my perspective, I think it’d be kind of interesting. So let’s do this real quick. As you guys know Nic has been a super valuable part of this community since he came in. I’m going to tell the story about how he got here and some of the craziness of how he signed up when he probably shouldn’t have and what’s been happening since then, because I know that you guys have all been part of that journey and been supporting him. How many of you guys are going to his event that’s happening later this week? He just keeps giving and serving, he’s doing all the right things, he’s telling his story, he’s doing some amazing stuff. So my plan now is I want to talk about the rest of the story. I want to tell you guys what I told him a year ago and then I want to tell you guys my advice for him moving forward, because I feel like it’s almost in proxy. I wish I could do that with every one of you guys. Just sit down here and coach you. But I feel like he’s at a stage where some of you guys aren’t to where he’s at yet and some of you are past that, and some of you guys are right where he’s at, and I feel like the advice that I really want to give him, will help you guys at all different levels. So that’s kind of the game plan. So with that said, let’s stand up and point our hands together for Mr. Nic Fitzgerald. Look how tall I am. I feel like….okay, so I had him find this post because I wanted to actually share a little piece of it. So this, I’m going to share a piece of it, I want to step back to where you were at that time in your life. So this was July 7, 2017, so what was that a year and a half ago, ish? So July 7, 2017 there was a post that said, “Long post disclaimer. I hate posting this, blah, blah, blah.” So at the time my family was about to go on a family vacation. We’re packing up the bags and everything, and you know how it is, you do a bunch of work and then you stop for a second and your wife and kids are gone and you’re like, pull out the phone, swap through the dream 100 and see what’s happening.  And somehow this post pops up in my feed and I see it, I see Nic my buddy from 20+ years ago and I’m reading this thing and my heart sinks for him. Some of the things he says, “I hate posting things like this, but I felt like need to for a while. Being poor stinks. For those friends of mine who are ultra conservative and look down consciously or not, on people like me, I can honestly tell you that I’m not a lazy free loader who wants something for nothing. I’m not a deadbeat who wants Obama or whoever to blame now, to buy me a phone. I’m not a lowlife trying to get the government to pay for my liposuction. I’m not a druggie who eats steak and lobster for dinner with my food stamps. I’m a father of four, a husband, someone who lost everything financially, including our home when the time came to have your healthcare in place or to get fined, I went through the process. “Based on my family size and income, we were referred to the state to apply for those programs. We couldn’t get coverage for ourselves to the exchange in other places, we qualified for Medicaid. After the process was complete, the state worker suggested we try to get some other help, some food stamps.” It kind of goes on and on and on and he says, “In 2016 I made $25000. $25,000 plus our tax returns for the previous year. So a family of 6 living on $25,000 a year is being audited for receiving too much help, too much assistance.” And it kind of goes on and on and on with that. He says, “I’ve never abused drugs or alcohol, I’ve never even tried them. I’m just a guy trying to live the American dream and provide for his family. It’s unfortunate that we look down on those who are trying to better our lives, even if it leaves them from receiving help from assistance in place to help them. Look down on me if you want, I don’t care. I know the truth. My family is healthy and sheltered and that’s all that matters. I don’t wish these trials on anyone else…” and it kind of goes on from there. So I want to take you back to that moment, what was, talk about what you were experiencing and what you were going through during that time. Nic: I didn’t expect this. I’m a friendly giant, but I’m a big boob too. Back at that time, I had started what I thought was, I started my entrepreneurial journey. I was working in film full time, working 12, 14, 16 hour days making $200 a day, just killing myself for my family. Going through the process of, I’d lost my job because I wasn’t going to hit my sales, I was a financial advisor, and I wasn’t going to hit my sales numbers. So you know, my ticket was stamped. So I said okay, I’m going to do my own thing. And in the course of all that, it was time to get your health insurance and those things, and I went through the proper channels, like I felt like I should. And I was referred to the government for the programs, based on the numbers. And as a provider, a father, an athlete competitor, I felt like a failure. We’ve all, when you have to rely on somebody else , or somebody else tells you, “Hey, we don’t think you can do this on your own, come over here and we’ll take care of you.” That’s basically what I was told. So it was hard to accept that and to live with that reality. So we did, and I worked hard and it was a blessing really, to not have to worry about how much health care costs or have some of the things to supplement to feed our family and stuff. So it was great and it was wonderful. But then I got the email from the state saying, “Hey, you’re being audited. We’re just looking at things and we’re not sure. You’ve been getting too much help.” So at that point I’m just sitting there frustrated because I’m working my butt off, just trying to make things happen, become someone involved in the film community in Utah. And I was, and everyone knew me, and I had a reputation, but I still was a nobody in the eyes of the government. So I went to Facebook to whine, looking for what I wanted, which was a pat on the back, “There, there Nic, you’re doing…we know you’re a good dude and you’re working hard.” That kind of thing, and I did… Russell: I was reading the comments last night. “Oh you’re doing a good job man. Good luck.” Everyone like babying him about how tough life can be. Nic: So I got what I wanted, but it still didn’t change anything. I still had to submit my last two years of tax returns and all of the pay that I’d got and everything like that, so they could look at our case number, not Nic, Leisle, Cloe,Ewen, Alek, William. So it was just one of those things. I got what I wanted, then comes Russell to give me what I needed, which was…. Russell: I saw that and I’m like packing the kids bags and everything and I was like, “ah, do I say something?” I don’t want to be that guy like, “Hey, 20 years ago…” and I was like, ah, I kept feeling this. Finally I was like, “hey man, I know we haven’t talked in over 20 years…” This was on Facebook messenger, “we hadn’t talked in like 20 years. I saw your post today and it sucks. And I know what’s wrong, and I can help. But at the same time, I don’t want to be that guy and I don’t want to step on any toes. I know we haven’t talked in 20 years, I have no idea if this is even appropriate. But I know what’s wrong, I can help you. And no, this is not some cheesy MLM I’m trying to pitch you on. But if you’re interested in some coaching, I know what’s wrong.” And I kind of waited and then I started packing the bags again and stuff like that. I’m curious of your thoughts initially as you saw that. Nic: It’s funny because my phone was kind of blowing up with the comments. So I would hear the little ding and I would check. And then I saw that it was a message from Russell, and we had said like, “Hey, what’s up.” And had a few tiny little small talk conversations, but nothing in depth personal. So I saw that he sent a message, so I’m like, “Sweet.” So I look at it, and I was half expecting, because I knew he was successful, I didn’t know about Clickfunnels per se. I knew he had something going on that was awesome, but I didn’t know what it was. So I was wondering, “I wonder what he’s going to say, what he has to say about things?” But I read it and it was funny because when you said, “I don’t want to overstep my bounds. It’s been a long time, I don’t want to step on toes.” Kind of thing, Russell, we all know his athletic accolades and stuff. I was a great basketball player too, I was in the top 200 players in the country my senior year and stuff like that. So I’ve been coachable and played at high levels and been coached by high level guys. So when I read it and he said, “I know what’s wrong and I can help you.” I was just like, “Yes.” That was my reaction. I just did the little, um, fist pump, let’s do this. So I replied back and I thanked him for reaching out and stuff, and I just said, I think I even said, “I’m coachable. I will accept any guidance.” And things like that. Because up until that point in my life, especially in sports, if a coach showed me something, I would do it the way he did, and I would kick the other dude’s butt. I didn’t care. I played against guys who made millions of dollars in the NBA. I dunked, I posterized on Shawn Marion when he was at UNLV my freshman year of college. I started as a freshman in a division one school in college. So I would take, I’ve always been that kind of, I would get that guidance, that direction, I can put it to work. So I was just like, “Dude, Mr. Miyagi me.” I’m 8 days older than him, so I’m like, “young grasshopper, yes you can teach me.” That kind of thing. So I welcomed it and I was excited. I had no idea, because again I didn’t know what he did. I just knew he had a level of success that I didn’t have. And if he was willing to give me some ideas, I was going to hear him out for sure. Russell: It was fun, because then I messaged him back. I’m packing the car and Collette’s like, “We gotta go, we gotta go.” I was like, ah, so I get the thing out and I was like, “This is the deal. I’m driving to Bear Lake, it’s like a six hour drive. I’m going to give you an assignment and if you do it, then I’ll give you the next piece. But most people never do it, so if you don’t that’s cool and I’ll just know it’s not worth your time. But if it’s really worth your time, do this thing. I need you to go back and listen to my podcast from episode one and listen to as many episodes as possible, and if you do that I’ll make you a customized episode just for you telling you exactly what’s wrong and how to fix it. But you have to do that first. “And I’m not telling you this because I’m on some ego trip, but just trust me. The problem is not your skill set, you  have mad skills, you’re good at everything. It’s all a problem between your ears. If we can shift that, we can shift everything else.” Then I jumped in my car and took off and started driving for six hours. And then the next day, or a day later you’re like, “I’m 14 episodes in.” he was still listening to the crappy one’s, according to Steven Larsen. The Marketing In Your Car, he was probably thinking, “This is the worst thing I’ve ever heard, ever.” But he did it. I said do it, he did it. And he kept doing it and doing it, and so two days into my family vacation I had Norah, you guys all know Norah right. She’s the coolest. But she won’t go to bed at night, she’s a nightmare. Don’t let that cute face trick you, she’s evil. So I’m like, I can’t go to sleep, so finally I was like, I’m going to plug her in the car and drive around the lake until she falls asleep. So I plug her in the car, strap her in and I start driving. And I’m like, this could be a long, long thing. She’s just smiling back here. I was like ugh. I’m like you know what, I’m going to do my episode for Nic. So I got my phone out, I clicked record and for probably almost an hour, it was an hour. I’m driving around the lake and I explain to him what I see. Did anyone here listen to that episode? I’m curious. I’m going to map out really quick, the core concept. Because some of you guys may be stuck in this, and the goal of this, what I want to do is I want to map this out, and then what’s funny is last year at Bear Lake, so a year later we had this thing where I was like, we should do a second round where I do a year later, this is the advice now. And I wrote a whole outline for it and I totally never did it. So I’m going to go through that outline now, and kind of show him the next phase. So you cool if I show kind of what I talked about? Nic: For sure. Russell: Alright, so those who missed the podcast episode, who haven’t been binge listening, you’ve all failed the test, now you must go back to episode number one, listen to the cheesy jingle and get to episode, I don’t know what it was. Okay, I’ve said this before, if you look at any business, any organization, there’s three core people. The first one is the person at the top who is the entrepreneur. The cool thing about the entrepreneur is the entrepreneur is the person who makes the most amount of money. They’re the head and they get the most amount of money. The problem with the entrepreneur is they also have the most risk, so they’re most likely to lose everything. I’ve lost everything multiple times because I’m the guy risking everything. But the nice thing is entrepreneurs that write their own paychecks, there’s no ceilings. So they can make as much as they want. They can make a million, ten million, a hundred million, they can do whatever they want because there’s no ceiling. So that’s the first personality type. The second personality type over here is what we call the technicians. The technicians are the people who actually do the work. And what’s funny, if you look at this, people who go to college are the technicians. What do they do, they look down on entrepreneurs, they look down on sales people. “Oh you’re in sales. What are you a doctor?” For crying out loud in the night. But they look down on people like us. Because “I’m a doctor. I went to 45 years of school.” What’s interesting, there’s technicians in all sorts of different spots right. I actually feel bad, I shouldn’t say this out loud, but at the airport here I saw one of my friends who is an amazing doctor and him and his wife were leaving on a trip and we were talking and he said, “This is the first trip my wife and I have been on in 25 years, together by ourselves.” I’m like, “What?” and he’s like, ‘Well, we had medical school and then we had kids and then we had to pay off medical school and all these things. Now the kids are gone and now we finally have a chance to leave.” I was like, wow. Our whole lives we’ve heard that medical school, becoming a doctor is the…..anyway that’s a rant for another day. But I was like, there’s technicians. And what’s interesting about technicians, they don’t have any risk. So there’s no risk whatsoever, but they do have, there’s a price ceiling on every single person that’s a technician, right. And depending on what job you have your price ceiling is different. So doctors, the price ceiling is, I have no idea what doctor’s make, $500 grand a year is like the price ceiling, that’s amazing but they can’t go above that. And different tasks, different roles, different position all have different price ceilings. But there’s like, this role as a technician makes this much, and this one makes this much and you’re all kind of these things. I said the problem with you right now, you have these amazing skill sets, but you are stuck as a technician in a role where they’re capping you out, where the only thing you can make is $25k a year. Remember I asked you, “What have you been doing?” and you’re like, “Oh, I’ve been networking, I’ve been learning, I’ve been getting my skills up, getting amazing.” I’m like, “That’s amazing, you’re skills are awesome, but your ceiling is $25k a year. No matter how good you get you are stuck because you’re in a technician role right now.” I said, “you’ve got a couple of options. One is go become an entrepreneur, which is scary because you’ve got four kids at home and you don’t have money anyway.” I am so eternally grateful that when I started this game, my wife, first off, we didn’t have kids yet, my wife was working, we didn’t have any money but I didn’t have to have any money at that time, and I’m so grateful I was able to sometimes, I was able to risk things that nowadays is hard. For you to come jump out on your own initially and just be like, “Boom, I’m an entrepreneur and I’m selling this stuff.” That’s scary right, because you’ve got all this risk. So I was like, that’s the thing, but it’s going to be really, really hard. I said, “there’s good news, there’s one more spot in this ecosystem. And the cool thing about that spot it’s that it’s just like the entrepreneur, there’s no ceiling, now the third spot over here is what we call the rainmakers. The rainmakers are the people who come into a business and they know how to make it rain. This is the people who know how to bring people into a company. Leads, they bring leads in. They know all this traffic stuff they’re talking about. These are the people who know how to sell to leads and actually get money out of peoples wallets and put it into the hands of the entrepreneurs. These people right here, the rainmakers don’t  have ceilings. In fact, companies who give the rainmaker the ceiling are the stupidest people in the world, because the rainmaker will hit the ceiling and then they’ll stop. If you’re smart and you have a company, and you have rainmakers, people driving traffic, people doing sales, if you have a ceiling they will hit and they will stop. If you get rid of the ceiling and then all the sudden they have as much as they want, they have less risk than the entrepreneur, but they have the ability to make unlimited amount of money. I said, “Your skill set over here as a technician is worth 25k a year, but if you take your skill set and shift it over here and say, “I come into a company and I’m a rainmaker. I create videos, I create stories, they’ll sell more products, more things.” Suddenly you’re not worth 25,000, now you’re worth $100,000, you’re worth $500,000. You’re worth whatever you’re able to do, because there’s no ceiling anymore. And that was the point of the podcast. I got done sending it, then I sent it to him and I sent it to my brother to edit it. And I have no idea what you thought about it at that point, because we didn’t talk for a while after that. But I’m curious where you went from there. Nic: So the first thing, you know, being told I was really only worth $25,000 in the eyes of the people who were hiring me, that was a punch in the gut. That sucked to hear. Thanks man. It was just like, I literally was working 12, 14, 16 hour days, lifting heavy stuff, I did a lot with lighting and camera work, not necessarily the story writing stuff, but you know, for him to put it so perfectly, that I was a technician. I thought going in, when I failed as an advisor and I started my own company, or started doing videos for people, and being so scared to charge somebody $250 for a video, being like, “they’re going to say no.” That kind of thing, and now I wouldn’t blink my eyes for that. But you know, it’s one of those things for him to tell it to me that way, just straight forward being like, “You are, you’re learning great skills and you’re meeting amazing people.” I worked with Oscar winners and Emmy winners and stuff in the movies and shows that I worked on, but again, I was only worth that much, they had a finite amount of money, and I was a small part of it, so I got a small piece. So listening to all of that, and then hearing the entrepreneur, the risk and stuff. I’m really tall, I’m 6’9” if you didn’t know. I’m a sink or swim guy, but because I’m tall I can reach the bottom of the pool a lot easier. When I jumped in, we had lost, as a financial advisor we had lost our home and we lost all these things. So I was like, I have nothing left to lose. Worst case scenario, and I had never heard that mindset before. We were renting a basement from a family members, our cars were paid off. Worst case scenario is we stayed there and get food stamps and that kind of thing. There was nowhere to go but up from there. So for me, I was just so excited. I’m like, I want to be a rainmaker, I want to be an entrepreneur, but I didn’t know where to find the people that I could do that for. So I was in this thing where I was still getting lots of calls to work as a technician, but I didn’t want to do that anymore. I didn’t want to put myself, my body, my family through me being gone and then when I’m home I’m just a bump on a log because I’m so wiped out, all that kind of stuff. So that was my biggest first thing, the action point for me. I started thinking, okay how do I transition out of this? How do I get myself out and start meeting the right people, the right kinds of clients who do have budgets and things like that, and how do I make it rain for them. That’s when I made that shift from working as a technician. I told myself I’m not going to do it anymore. The last time I technically worked as a technician was about 9 months ago. It was for a friend. So I made that shift and it was just amazing. Like Russell was talking about earlier, when you start to track it or when it’s part of your mindset, things start to show up and happen. You meet the right people and stuff. So those things just started, just by listening to that one hour long thing, I started changing and then the black box I got, Expert Secrets and Dotcom Secrets and started going through that as well. And it was just like, you see in the Funnel Hacker TV, that moment where the guy goes, “RAAAAA” that’s what happened with me. It was like a whole new world, Aladdin was singing. He was Aladdin and I was Jasmine, with a beard. Russell: I can show you the world. Nic: Exactly. But that’s what really, literally happened with me. Russell: That’s cool. Alright this is like summertime, he’s going through this process now, figuring things, changing things, shifting things, he’s changing his mindset. We go through the summer, we go through Christmas and then last year’s Funnel Hacking Live, were we in February or March last year? March, and so before Funnel Hacking Live we kind of just touched base every once in a while, seeing how things are going. He’s like, “Things are going good. I’m figuring things out.”  And then Funnel Hacking Live was coming, and I remember because we’re sitting there, and I think he messaged me or something, “Funnel Hacking looks awesome I wish I could make it.” I was like, “Why don’t you come?” And you’re like, “I just can’t make it yet.” I was like, “How about this man, I guarantee you if you show up it’ll change your life forever. I’m not going to pay for your flights or your hotel, but if you can figure out how to get there, I’ll give you a free ticket.” And that’s I said, “if you can come let Melanie know, and that’s it.” And I didn’t really know much, because you guys know in the middle of Funnel Hacking Live my life is chaos trying to figure out and how to juggle and all that stuff. So the next thing I know at Funnel Hacking Live, we’re sitting there and during the session I’m looking out and I see Nic standing there in the audience. And I was like, ‘I have no idea how he got there, but he’s there. Freaking good for him.” And I have no idea, how did you get there? That wasn’t probably an easy process for you was it? Nic: No. Credit cards. It was one of those things, I looked at flights. As soon as we had that conversation, it was funny because I was, I can’t remember what was going on, but it was a day or two before I responded back to his invitation. And I was like, I’d be stupid to say no. I have no idea how I’m going to get there. I think I even said, “I’ll hitch hike if I have to, to get there.” Can you imagine this giant sasquatch on route 66 trying to get to Florida. But I told my wife about it, and this is where Russell might have this in common. My wife is incredible and super supportive and she let me go. And we didn’t have the money in the bank so I said, “I’m going to put this on the credit card, and as soon as I get back I’m going to go to work and I’ll pay it off. I’ll get a couple clients and it will be fine.” So I booked the hotel, luckily I was able to get somebody who wasn’t able to go at the last minute and I got their hotel room, and I got the lfight and I came in and I was in the tornado warnings, like circling the airport for 5 hours, like the rest of you were. So I got there and I just remember I was just so excited. Walking in the room the very first day, the doors open and you all know what it’s like. I don’t have to relive this story. I remember I walked in and the hair on my arms, it was just like {whistling}. It was incredible, just the energy and the feeling. And I was like, t his is so cool. And then the very first speech, I was like that was worth every penny to get here. If I left right now it would have all been worth it. And you all know because you’re sitting here, you’ve felt that too. So that was my, getting there was like, “Honey, I know we don’t have the money, we have space on the credit card, and when I get home I swear I will work hard and it will be okay.” And she’s like, “Okay, go.” So I did. Russell: So now I want to talk about, not day one, or day two, but on day three at Funnel Hacking Live. How many of you guys remember what happened on day three? Russell sneak attacked all you guys. I was like, if I start going “Secret one, Secret two, Secret three” you guys will be like, “Here it is.” Sitting back. I was like, how do I do the Perfect webinar without people knowing it’s the perfect webinar? And I’m figuring this whole thing out, trying to figure that out. And we built a nice presentation, create an amazing offer for this program you guys are all in. And as you know, all you guys got excited and ran to the back to sign up and now you’re here. But you told me this personally, I hope you’re willing to share. But I thought it was amazing because you didn’t sign up that night. And I would love to hear what happened from then to the next day, and kind of go through that process. Nic: So this is my first Clickfunnels, I was all new to this whole thing. I was so excited when the 12 month millionaire presentation came up and I was like, “This is awesome.” Then I see it in the stack and I’m like, “I’m seeing the wizard,  I can see the wizard doing his thing.” And I was just so excited, and then the price. And it was a punch in a gut to me, because I was so, listening to it I was like, ‘This is what I need. This is what I want, this is what I need. It’s going to be amazing.” And then the price came and seriously, the rest of the night I was just like…. The rest of the presentation and everything after that I was just kind of zoned out. I just didn’t know what to do. Because I knew I needed it so badly and I’m like, that’s almost twice what we’re paying in rent right now. You know, it was just like, how am I going to justify this when I’m on food stamps and Medicaid and all this kind of stuff. You know, “yes, I’m on that but I dropped this money on a coaching program.” Russell: “From this internet coach.” Nic: Right. And so I’m having this mental battle and get back home to my room that night and I didn’t go hang out with people. I just was not feeling it. And I remember texting my wife on the walk back to the room. And I took the long way around the pond, just slowly depressedly meandering back to my room. And I’m texting her and I’m telling her how amazing it was and what the program would do and all that kind of stuff, and she’s like, “That sounds great.” And I’m purposely not saying how much it’s going to cost, just to get her excited about it, so I can maybe do a stack with her right. “For this and this….” See if I could try it. I didn’t, I failed when it came to doing that. I told her the price and she’s like, “That’s a lot of money. How are you going to pay for it.” And I’m like, “I don’t know.” And I’m like, “The only thing I can do, because I have to sign up while I’m here, and pay for it while I’m here. I can put it on the credit card and then we will figure it out.” So we talked a lot and I talked to my dad and it was the same thing. He was like, “Man, that’s a lot.” Just the scarcity mindset that a lot of us have with our family members and support system who aren’t, don’t think, who aren’t the crazy ones. So I went to bed and I got emotional, and I slept so so bad. Just didn’t sleep well that whole night. And again, I talked to my wife again the next morning, and I just, we just said, “It would be awesome. But I can’t do it, so I’m just going to work hard and figure something out and then if it ever opens up again, then I’ll be in a position to do it.” So I left my room that morning with that in my mind. I made the mistake of keeping my wallet in my pocket though, because I’m here. I again made the long walk back and kind of gave myself a pep talk like, “Don’t worry about that kind of stuff. Just more value out of it, meet more people.” So that’s when I left my room that morning, that’s where my mind was. Russell: What happened next? Nic: I walked into the room and Kevin Hansen, who I had, it’s funny, he does a lot of editing for Clickfunnels, and he and I had actually met independent of Clickfunnels before. It was one of those things like, “Oh you do, oh my gosh.” and it was like 2 months after we’d met. So I was talking to him, just chitchatting, and I just had right then in my mind, it was like, “Walk over to the table and sign up. If you don’t do it now, you’re never going to do it.” And it was just one of those things, because I’d given myself that speech, that whole five minute walk across the property. So I finished up talking with him and I just said, “I’ll be right back.” And I walked straight over to the table, got out the credit card, wrote it all down, and I’m like, I don’t even know what my limit is, so I hope whenever they run this that it goes through. I don’t know what’s going to happen. So I did and I got that little silver ribbon that we all got. And again, {whistling} chills. Like I was like, holy crap, this is amazing. I put it on my little lanyard thing and I was just like, I couldn’t believe it. The adrenaline and all that stuff of, “I’m doing it. And my wife is going to kill me when I get back home.” So that’s, then I went and got my seat and I was just floating, you know. I was so amped, I could have “Steven Larsened” it and screamed over the noise of everybody else and it would have been very, you would have heard it. So that’s what I did that morning. I was like, ‘Not going to do it, not going to do it, not going to do it.” I walked in, 60 seconds done. You have my money. Russell: So I’m curious, when did you tell your wife? This is like a marriage counseling session, huh? Nic: yeah, do you have a couch I can lay down on? Russell: A big couch. Nic: yeah, really. So I got home and I didn’t tell her, at all. I didn’t. I said, the clock is ticking. I have 30 days until that hits, or 20 days until the credit card statement comes and she’s like, “Wait, why is there an extra $2000 bucks on here?” So I just, I said, I’ve got some time because my wife, she’s 5’3”, she’s dainty, little petite lady, but she’s not scary I guess. But this is the first time I was really scared to tell her something in our marriage. So I just said, I’m just going to hit the road hard and see what I can come up with to cover at least the $1800 and the hotel, for what I racked up at Funnel Hacking Live, and then that will get me another 30 days to figure something out. So I went and I never told her until the credit card statement came and she saw it. She’s like, “What’s this?” But what happened before that, I don’t know, do you have something after that or do you want me to go to the next part? Okay, so me going to work and being like, “I gotta find it.” and it’s funny that night at Funnel Hacking Live, I went on Facebook and I created some half thought through offer where it was like, “Hey if I can get like 5 people locally where I’m at to do a monthly low number where I create a couple of videos for a monthly retainer, that will cover it and I can figure it. But nobody nibbled on it. So I got home and I started just trying to figure stuff out. And I had met another lady who had a company and she uses Clickfunnels for her course. And it was funny, I talked to her before I went to Funnel Hacking Live, and we were talking and she was like, “Do you know Clickfunnels?” And I was like, “That’s so crazy. I do.” Because I’d never met anybody else that had. So I got home and I shot a little video with her, it was a test to do some modules for her course and she loved it and it was great. So we were talking about, she had like 20 videos she wanted to do and we were talking about budget, and I just said, “you know what, for that much, for that many videos and all this kind of stuff, it’s going to be $25,000.” And she didn’t even blink. She’s like, “Perfect, that’s great.” Thank you, you guys. You’re going to make me cry. Thank you.  And that was like maybe two weeks after I got home that that happened. And I left her house and I tried my hardest not to do a jump heel click going down her driveway, out to my car, and I got around the corner and I messaged Russell like, “dude, you’ll never guess. I just closed my first 5 figure deal and this is what it was…” and he was like, “That’s so cool.” You know. But it was the whole plata o plomo thing, I would never have the guts to ask for something like that, I know that I should and that my skills and what I can do are worth that and more, and it’s been proven to me again and again since then, but to ask the first time, that first time you have a big ask and you’re just throwing yourself out there, and if she would have said no…Now what am I going to do? Because I had actually done another pitch where I did like a webinar pitch where I  had a stack and slides and stuff because it was for a Chamber of Commerce, and I wanted to charge them 2500 a month to do like 4 videos a year. And I did the whole thing like, “If you do it, it’s $2500 a month, or if you do it all right now it’s this…” that whole you know, and they passed on it. I was like, ugh. So it was just one of those things where being around y’all, that was my first experience being around entrepreneurs, really. I have friends who have had businesses, but I felt weird for wanting to create my own thing or being selfish because I have four kids. Like why don’t you go get a real job? All those conversations that you hear and have with yourself, especially when things aren’t going great. But it was like okay, I have to get it done or I have to drop out. And I just, even in that short amount of time I received so much value from the people I was beginning to meet, and then as the content started coming out I was like, “There’s no way I could live without this after having a taste of it.” So that was my, I had to get it done and it worked out. Russell: Amazing, I love that story. So coo. Alright, so since then, how many of you guys have watched his….are you daily or almost daily Facebook Lives? Nic: Pretty much, almost daily. I’ll miss some… Russell: How many of you guys have watched his daily Facebook lives, he’s doing what we’re saying right. He’s doing it. He’s doing it. I see it, I see it coming in my feed. It pops in my feed over and over. He’s doing what we’re talking about. He’s attracting people, he’s telling stories. All the stuff we’re talking about, he’s been doing it. But part of it, he had to have that emotion, that plata o plomo moment and then he hit it and it’s just like, he’s been running and running and running and running. And it’s been so insanely fun to watch the progress and the growth. Some of you guys know he put out an event that’s coming up this weekend and sold out in 5 seconds. He’s like, “I sold out, should I make it bigger?” and I’m like, “No people should have responded to you faster, it’s their fault. Sell it out because next time it will be easier to sell it out again and easier to sell out again.” But he did it by giving tons of value. Telling stories, telling stories, telling stories, providing more value to you guys, to other entrepreneurs, other people in the community and people are noticing. All the stuff we talked about today, he’s doing it. Consistently, consistently, consistently doing it. That was so cool. I don’t even know where to go from here. Alright I know where to go from here. Before I move into this, was it scary? Nic: All of it scary? Well, this is what, back to my competitive days, I don’t care who, I’d played against the best players in the country at high levels. And I didn’t care if you were going to the NBA, being recruited by Duke, once we got into the lines I didn’t care who you were, I was going to make you look silly. I would hold, you wouldn’t score a point on me, or I would just like out work you and if you wanted to get anywhere I was in your face the whole time. And so this was a whole different game for me. I remember Myron talking about in his speech at Funnel Hacking Live, you have to stay in the game long enough to learn the game, and I was new to this game. Like brand new, less than 12 months when I went to Funnel Hacking Live. And it was terrifying because, not necessarily because I didn’t think I could do it, I was just worried when, how long it would take. Like am I going to go and just spin my wheels and it’s going to be 15 years, 2099 and I’m wheeling up across to get my reward from him in his wheelchair, just like, “Hey buddy.” You know, that kind of thing. I just didn’t know how to make it happen quick. That kind of stuff. So I was definitely scared, not necessarily of failing, because I had failed before, I was just scared how long it was going to take. Russell: one of the best moments for me was this summer, him and his family were driving home from, I can’t remember where, they were driving through Boise, and he’s like, “Can we swing by and say hi? My kids want to meet you, my wife wants to meet you.” That’s always scary when you haven’t met someone’s wife or kids and you’re like, what if they hate me. And I remember I started thinking, oh my gosh. He spent all his money coming out here, and then he bought the thing, she might legitimately want to kill me. I have no idea. I was a little bit nervous. And I came and met them and the kids, it was super cool. I remember the coolest thing, your wife just looked at me and she said, “Thank you.” And I was like, how cool is that? Just the coolest thing. Thank you for convincing, persuading, whatever the things are to do this thing. I think sometimes as entrepreneurs we feel the guilt or the nervousness of, “Should I sell somebody something? Is it right, is it wrong?” You have to understand when you’re doing it, it’s not a selfish thing for you. It’s like, how do I get this person to take the action they need to do. Because most people won’t do it until they make an investment. It’s just human nature. They’ll keep dinking around and dinking around, whatever it is until they have a commitment, until they make that covenant, like Myron talked about earlier, people don’t change. So in any aspect of life, you want someone to make a change, there’s got to be something that causes enough pain to cause the change, which is why we have the program. We could have priced the program really, really cheap but I was like, “No we won’t.” We legitimately wanted to make a plata o plomo moment for everybody. You’ll notice, when the program signup, not everybody who signed up is here today. Some people fell away, some of them left, things happen and I totally understand, but I wanted to make it painful enough that we get people to move. And there are people in this room, I’ve joked about, Nic probably shouldn’t have bought that. If he would have asked I would’ve been like, “No dude, don’t. What are you thinking? Why would you do that?” as a friend this is weird, but I’m so grateful. Are you grateful you did? Nic: Absolutely. Russell: Where’s Marie Larsen, is she still in here? I talked about this in the podcast. She was in the same situation, she should not have signed up for it, it’s insane. I saw this text she sent Steven, she’s like, how much did you have in your bank account when you signed up for it? $70 in the bank account, $1800 a month bill she signed up for. And then it started happening and she was freaking out how it’s going, if you guys haven’t listened to the podcast, Lean In, yet I told the whole story. But it got nervous month one, then month two happened and she’s like, “Oh my gosh, I need to leave. I can’t afford this.” And she’s talking with Steven and Steven’s like, “Well, you could leave and walk away, or you could lean in.” so she decided, “Okay, I’m going to lean in.” So she leaned in, and I’ve watched as her business over the last 3, 4, 5, 6 months is growing and it’s growing and it’s growing because she leaned in. Tough times will come, every single time it comes, but those who lean in are the ones who make it through that, and who grow and who build huge businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell Brunson and welcome you to the Marketing Secrets Podcast. Next two episodes are a really special one for our Two Comma Club X members and our Inner Circle members. I did an event recently, some of you guys heard me talk about it, and it was a Traffic Secrets event where I'm getting all the material ready for the book. And the night before I was doing all the prep work, I had this thought, I was like, I want to bring up somebody on stage, and it's somebody who was a friend I grew up with in elementary school and junior high and high school, and someone who was down on the luck who was really really struggling and about a year ago I saw him post something on Facebook and I reached out and this interview is happening about

a year later and he tells his story about what happened in the transformation and the change that's happened by being involved inside of our ClickFunnels Funnel Hacker community and so I wanted to share that with you as part of the event. And so this first half is going to be Nick kind of telling his story. And it's going to be the story from, you know, from the bottom of the barrel where they were, they literally made $25,000 a year for three years in a row. And then the transformation to this year will be well over six figures. And that's going to be the first podcast. And the second podcast episode is I did a live coaching session with him on stage and I want to share it with you as well because I think there's a lot of things for you specifically

that you could get from this episode too. So the next two episodes are going to be sharing this really fun conversation that happened late night at the Traffic Seekers event with my friend Nick Fitzgerald. And if you think that name sounds familiar, I have talked about him before on this podcast. In fact, a little over a year ago, I did a podcast episode called Being a Rainmaker that was a personalized podcast that I sent to Nick specifically to help him with

what he was struggling with at the time. So anyway, I wanted to share this with you because it'll take you full circle to show you kind of the progress and the momentum and things that are happening in his life. And I think that it'll be encouraging for you to hear the story because no matter where you are in your journey right now, if you are struggling, if you're doing well, if you're, you know, and somewhere in between, um, there are parts of this story that resonate with you. And then the second episode where I coach Nick, I

think will help everybody as well. So that said, let's jump right in and have some fun. I want to introduce you to my friend, Mr. Nick Fitzgerald. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Alright, so I want to set the tone for the next hour or so of what the game plan is. So, I have a first initial question that I'm curious about with everyone

here. I'm curious who, since they joined the Two Column of Quebec's program, has had some kind of experience with Mr. Nick Fitzgerald? Okay, that's powerful. I'm going to talk about why in a little bit, but very, very cool. So some of the backstory behind this, and then we're going to introduce him up when he comes up. I want you guys to go crazy and scream and cheer and clap because it'll be good. And then I want him to sit down so we'll be the same height, which will be good. It'll be really fun. Some of the backstory. So I actually met Nick the very first time in elementary school. And even in elementary school, he was like a foot and a half taller than me, which is amazing.

He was like six foot two in like third grade. It was amazing. But we knew each other. We were dorky little kids. And going up through elementary school, we were just both doing our things. And we didn't have a care in the world. Everything's happening. And then as we got older, he kept getting taller.

I stopped growing. And then we got into high school, and he kept growing, and he joined the basketball team. And I didn't keep growing, so I went downstairs in the basement, and literally our high school, in the basement, they call it the rubber room. And it's this room that smells like, I don't even know. But it's under the gym.

And so he would go upstairs, and they'd have fans that would show up. People would cheer for them and scream at their games. All the girls would come to the games. We'd go down in the rubber room by ourselves and we'd cut weight and we'd put on our sweats and we'd lose weight and we'd jump rope and we'd sweat like crazy. And we'd sit there.

I remember one day, after working out for two hours, pouring in sweat, I had my plastic gears on and my sweats on top of that and my hoodie and my hoods and we got the wrestling mats and we literally rolled ourselves up in the wrestling mats to keep the

heat in. And we laid there and we're so hot. And I can hear the basketball players in the gym up above having so much fun and people cheering for them. And all the girls were there. And I was like, why are we not playing basketball? It doesn't make any sense. But during that time, like, obviously we were two different kind of worlds, and we didn't really connect that much. And then we left our separate ways, and I didn't hear from him for years and years and years. And then, you guys remember when Facebook first came out? The first time you got it, and you log in, you're like, oh my gosh, I connect with people. And you start, like, searching in, like, the friends you

know, and then they find their friends. You spend, like, a day and a half, like, connecting with every person you've ever remembered seeing in your entire life. Do you guys remember that? And so I did that one night. I connected everybody, like everyone in high school, everyone in junior high, elementary, everyone in every stage of my life, as many as I could think of. And I was like, I think it's everybody. Okay. I've connected with everybody. And one of those people that night was Nick. And then, but I didn't like say hi, just like friend requested me, requested back. I'm like, cool, we're connected. And then after that, I got kind of bored with Facebook for like a year or so. And then a little while later, I found out you can buy ads on it. I was like,

what? This is amazing. So we started buying ads and everything's happening and it's crazy. And then what happened next, I actually want Nick on stage to tell you the story. So I want to hear it from both his perspective and my perspective. I think it'd be kind of interesting. So let's do this real quick. As you guys know, Nick has been a super valuable part of this community since he came in. I'm going to tell a story about how he got here and some of the craziness about how he signed up when he probably shouldn't have and what's been happening since then. Because I know you guys have all been part of that journey. You guys have been supporting. How do you guys are going to his event that's happening later this week? He just keeps giving

and serving. He's doing all the right things. He's telling a story. He's doing some amazing stuff. And so my plan right now is I want to talk about the rest of the story. I want to tell you guys what I told him a year ago. And then I want to tell you guys my advice for him moving forward. Because I feel like it's almost like in proxy. I wish I could do that with every one of you guys and sit down here and just like coach you. But I feel like he's at a stage where some of you guys aren't where he's at yet. And some of you guys are past that.

And some of you guys are right where he's at. And I feel like the advice I really want to give him will help you guys at all different levels. That's kind of the game plan. So with that said, let's stand and put our hands together for Mr. Nick Fitzgerald! Look how tall I am. Man, I feel like... Okay, so I had him find this post because I wanted to actually share a little piece of it. So this... I'm going to share a piece of it. I want to like step back to where you were at that time in your life. So this is July 7, 2017. So when was that?

A year and a half ago-ish? A year and a half ago. So July 7, 2017, there was a post that said, long post disclaimer. I hate posting this, blah, blah, blah, right? So at the time, my family was on a vacation. We're packing up the bags and everything. And like, you know, you do a bunch of work and you stop for a second and your wife and kids are gone. You're like, fill out the phone.

Just like swap through the Dream 100, see what's happening. And somehow, this post pops up in my feed, and I see it. I see Nick, my buddy, from like 20-plus years ago, and I'm reading this thing. And like my heart like sinks for him. Some of the things, he says, I hate posting things like this, but I felt like I need to for a while. Being poor stinks. He says, for those friends of mine who are ultra-conservative and look down, consciously or not, on people like me, I can honestly tell you that I'm not a lazy freeloader who wants something for nothing. He says, been someone who lost everything financially, including our home. When the time came to have your health care in place or to get it fine, I went through the process. Based on my family size

and income, we referred to the state to apply for those programs. We couldn't get coverage for ourselves through the exchange in other places. We qualified for Medicaid. After the process was complete, the state workers suggested we try to get some other help, some food stamps. It kind of goes on and on and on. He says, in 2016, I made $25,000. $25,000 plus our tax returns from the previous year. So our family of six living on $25,000 a year is being audited for receiving too much help, too much assistance. And he kind of goes on and on and on with that. He said, I've never abused drugs or alcohol. I've never even tried them.

I'm just a guy trying to live the American dream and provide for his family. It's unfortunate when we look down on those who are trying to better their lives, even if it leads them to receiving help from systems in place to help them. Look down on me if you want. I don't care. I know the truth. My family is healthy and sheltered, and that's all that matters. I don't wish to trial anyone else. It kind of goes on from there.

So I want to take back to that moment. And talk about what you were experiencing, what you were going through during that time. I didn't expect this, but I'm a friendly giant, but I'm a big boob, too. Back at that time, I had started my entrepreneurial journey. I was working in film, full-time, working 12, 14, 16 hour days, making 200 bucks a day, you know, just killing myself for my family. And going through the process of, you know, I had lost my job because I wasn't going to hit my sales. I was a financial advisor and I wasn't going to hit my sales number. So, you know, my ticket was stamped, right? So I said, okay, I'm going to do my own thing. And in the course of all of that, you know,

it was time to get your health insurance and those things. And I went through the proper channels like I felt like I should, and I was referred to the government for the programs because it was based on the numbers. And as a provider, as a father, and, you know, an athlete competitor, I felt like a failure, right? We've all, when you have to rely on somebody else or somebody else tells you, hey, like, we don't think you can do this on your own. Come over here and we'll take care of you, right?

That's basically what I was told. And so it was hard to accept that and to live with that reality. But so we did, and I worked hard, and it was a blessing, really, to not have to worry about how much health care costs or have some things to supplement to feed our family and stuff. So it was great, and it was wonderful. But then I got the email from the state

saying, like, hey, you're being audited. We're just looking at things, and we're not sure if you've been getting too much help. And so at that point, I'm just sitting there frustrated because I'm working my butt off, just trying to make things happen, become somebody involved in the film community in Utah. And I was, and everyone knew me and I had a reputation, but I still, you know, was a nobody in the eyes of the government. Right. And so I went to Facebook to whine, looking for what I want, looking for what I wanted, which was a pat on the back and like, there, there, Nick, you're doing, we know you're a good dude and you're working hard and,

you know, that kind of thing. And I did, i was reading the comments last night that's everyone oh no you're doing good job man good luck everyone like babying him about right tough life can be yeah and so i got what i wanted but it wasn't you know it still didn't change anything i still had to submit my last two years of tax returns and all of the pay that I got and everything like that so they could look at our case number, not Nick, Liesl, Chloe, you, and Alec, William. So, yeah. and so it was just one of those things so i got what i wanted then comes russell to give me what i needed which was so i saw that and i'm like packing the kids bags and everything and i was like ah do i say something like i don't be that guy like hey 20 years ago and i was like i, I kept feeling this, and I

finally was like, hey, man, I know we haven't talked in, like, over 20 years, just a Facebook message, we've been talking, like, 20 years, I saw your post today, and it sucks, and I know what's wrong, and I can help, but at the same time, like, I don't, I don't want to be that guy, and I don't want to, I don't want to step on any toes, I know we haven't talked in 20 years, I have't want to be that guy, and I don't want to step on any toes. I know we haven't talked in 20 years, so I have no idea if it's even appropriate. But I know what's wrong. I can help you. And no, this is not some cheesy MLM I'm trying to pitch you on.

But if you're interested in some coaching, I know what's wrong. And I kind of waited. And I started packing the bags and stuff like that. I'm curious what your thoughts initially as you saw that. Well, it's funny because my phone is kind of blown up with the comments, right? So I would hear the little ding and I would check. And then I saw that it was a message from Russell. And we had, like, we'd said, like, hey, what's up?

And, like, had a few tiny little small talk conversations, but nothing in-depth personal, right? And so I saw that he sent a message. And so I'm like, sweet, you know? So I look at it and I was half expecting, because I knew that he was successful. I didn't know about ClickFunnels per se. Like, you know, I knew that he had something going on that was awesome, but I didn't know what it was.

So I was wondering, I wonder what he's going to say, what he has to say about things. But I read it and it was funny because when you said like, I don't want to overstep my bounds. I don't want to, you know, it's been a long time. I don't want to step on toes kind of thing. I, you know, Russell, we all know his athletic accolades and stuff. I was a great basketball player too. I was in the top 200 players in the country my senior year and stuff like that. So I've been coachable and I've played at high levels and been coached by high level guys. And so when I read it and he said, I can, I know what's wrong and I can help you. I was like, yes. You know, I, that's, that was my reaction. I was just, I just did the

little, you know, the little fist pump, let's do this, right? And so I replied back, and I thanked him for reaching out and stuff, and I just said, I think I even said, I'm coachable. Like, I will accept any guidance and things like that, because up until that point in my life, especially with sports, if a coach showed me something, I would do it the way he did it, And I would, I would kick the other dudes, but I didn't care. I've played against guys who made millions of dollars in the NBA. I dunked, I posterized on Sean Marion when he was at UNLV my freshman year of

college. I, like I started as a freshman at a division one school in college. So like I would take, I've always been that kind of, when I get that guidance and that direction, I can put it to work. So I was just like, dude, Mr. Miyagi, right? You're like, teach me. I'm eight days older than him. So I'm a young grasshopper. Yes, you can teach me, right? That kind of thing.

So I welcomed it and I was excited. I had no idea because again, I didn't know what he did. You know, I just knew he had a level of success that I didn't have. And if he was willing to give me some ideas, I was going to hear him out for sure. It was fun. So then I messaged him back because I'm like packing the cars. And Cliff's like, we got to go. We got to go.

I was like, ah. So I get the thing out. I was like, all right, this is the deal. I'm driving to Bear Lake. It's like a six hour drive right now. I'm going to give you an assignment. And if you do it, then I'll give you the next piece. But most people never do it. So if you don't, that's cool. And I'll just know it's like a six hour drive right now i'm gonna give you an assignment and if you do it then i'll give you the next piece but most people never do it so if you don't that's cool and i'll

just know it's not worth time but if it's really worth your time do this thing i need you to go back and listen to my podcast from episode one listen as many episodes as possible and if you do that i'll make you a customized episode just for you telling you exactly what's wrong how to fix it but you have to do that first and i'm not telling you this because of some ego trip and like just but just trust me the problem is not your that your skillset, you have mad skills, you're good at everything. It's all a problem between your ears. And if we can shift that, we can shift everything else. And I jumped in my car and took off and I started driving for six hours.

And then like the next day or the day later, you're like, I'm 14 episodes in. He was still listening to the crappy ones, according to Steven Larson. In your car. Yeah, that jingle was the best. He was probably like, this is the worst thing I've ever heard ever. But he did it, right? I said, do it. He said, did it. And he kept doing it, kept doing it. And so two days into my family vacation, I had Nora. You guys all know Nora, right? She's the coolest, but she won't go to bed at night. She's a nightmare. Don't let the cute face trick you. She's evil, right? And so I'm like, I can't go to sleep.

So finally I was like, I'm going to plug her in the car and drive around the lake until she falls asleep. So I plug in the car, strap it in and start driving. And I'm like, this could be a long, long, she's just smiling back here. And I'm like, ah. And I was like, you know what? I'm going to do my episode for Nick. So I got my phone out.

I clicked record. And for almost an hour, didn't I? It was an hour. I'm driving around the lake and I'm explaining to him what I see. Does anyone here listen to that episode? I'm curious. Yeah. What's up, everybody?

This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small

business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.

We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels.

So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out

that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you

can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all,

but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, two G's working genius, two G's in the middle, workinggenius.com and then use promo code secrets, S E C R E T S at checkout, get 25% off. But then we'll take the test again. It takes you 10 minutes. But even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo

code secrets for 20% discount. Take this test for yourself and for your team your team and i promise you it'll change the working dynamics amongst everybody and help your company to grow um okay so i'm gonna map out really quick the core concept because some of you guys may be stuck in this so because the goal of this what i want to do is i want to map this out and then what's funny is last year at bear lake so a year later we had this thing i was like we should do a second round where i do like a year later this is what like the advice now and I wrote a whole outline for it and I totally never did it and so I'm gonna go through the outline to now kind of show in the next phase so you cool if I show kind of what I talked about for sure all right for those who missed the podcast episode who haven't been listening you've all failed the test now you must go back to episode number one listen to

cheesy jingle and get to episode four on whatever it't know, whatever it was. Ken, I said this, I said, okay, if you look at any business, any organization, there's three core people, right? The first one is the person at the top who is the entrepreneur. Okay. And I said, the cool thing about the entrepreneur is the entrepreneur is the one that makes the most amount of money, right? Like they're the head that said, I don't think they need the most amount of money. The problem with the entrepreneurs, they also have the most risks. So they're more likely to like lose everything, right? Like they're the head that said they need the most amount of money. The problem with the entrepreneur is they also have the most risk, so they're more likely to like lose everything, right? Like I've lost everything multiple times

because I'm like the guy risking everything. But the nice thing is like entrepreneurs can write their own paycheck. There's no ceilings, right? So they can make as much as they want. They can make a million, 10 million, 100 million. They can use whatever they want because there's no ceiling, right?

So that's the first personality type. So the second personality type over here is what we call the technicians. Okay, the technicians are the people that actually do the work, right? What's funny, if you look at this, these people go to college with the technicians, right? And what do they do? They look down on entrepreneurs. They look down on salespeople like, oh, you're in sales?

Like, what are you, a doctor? For crying out loud in the night? But they're like, they look down on people like us, right? Because like, I'm a doctor. I went to 45 years of school. Now, what's interesting is that there's technicians in all sorts of different spots, right? I actually feel bad. I shouldn't say this out loud. But on the airport here, I saw one of my friends who's an amazing doctor, and him and his wife were leaving on a trip, and we were talking. He said, this is the first trip my wife and I have been on in 25 years together by ourselves. I was like, what? He's like, well, we had medical school and then we had kids and then we had to pay off medical school and all these things. Now the kids are gone and

now we finally have a chance to leave. And I was like, wow, our whole life we're fed that like medical school, becoming a doctor is this. Anyway, all right, that's a rant for another day. But I was like, there's technicians, right? And what's interesting about technicians is they don't have any risk, right? So there's no risk whatsoever, but they do have a, there's a price ceiling on every single person that's a technician, right? And depending on what job you have, your price ceiling is different, right? So doctor, the price ceiling is, I have no idea what doctors make, 500 grand a year is like the price ceiling.

That's amazing, but like that's, they can't go above that, right? And different tasks, different roles, different positions all have different pricings. But there's like, you know, this role as a technician makes about this much. And this one makes this much. And you're all kind of these things, right? And so the problem with you right now, you have these amazing skill sets. But you are stuck as a technician in a role where they're tapping you out. The only thing you can make is $25,000 a year. And remember, I asked you, I'm like, what have you been doing?

You're like, oh, I've been networking. I've been learning. I've been getting my skills up. I'm getting amazing. I'm like, that's amazing. Your skills are awesome, but your ceiling's 25K a year. Yeah. No matter how good you get, you are stuck because you're in a technician role right now. I said, so you got a couple options. Number one is go become an entrepreneur, which is scary, especially if you got four kids at home and you don't have money

anyway, right? I'm so eternally grateful that when I started this game, um, my wife, I mean, first off, we didn't have kids yet. My wife was, my wife was working. We didn't have any money, but like I didn't have to have any money that time. And like, I'm so grateful that I was able to lose the time. Cause I was able to risk things that I, that nowadays is hard. Like for you to come jump out on your own initially

and just be like, boom, I'm an entrepreneur. And I'm like, I'm selling this stuff. That's scary, right? Because you've got all this, all this risk. And so I was like, that's the thing, but it's going to be really, really hard. I said, but there's the good news. There's one more spot in this ecosystem. And so I was like, that's the thing, but it's going to be really, really hard. I said, but there's the good news. There's one more spot in this ecosystem.

And the cool thing about that spot is that it's just like the entrepreneur. There's no ceiling. Now the third spot over here, it's what we call the rainmakers. Right? Yeah. The rainmakers are the people

that come into a business and they know how to make a rain. Okay. This is the people that know how to bring people into a company. Okay. Leads. They bring leads and they know all this traffic stuff we're talking about. These are the people who know how to sell the leads and actually get money out of people's wallets and put it into the hands of the entrepreneur. These people right here, the rainmakers, don't have ceilings. In fact, companies who give the rainmakers the ceiling are the

stupidest people in the world because the rainmaker will hit the ceiling and then they'll stop. Right? If you're smart and you have a company of rainmakers, people driving traffic, people doing sales, if you have a ceiling, they will hit it and then they will stop, right? If you're smart and you have a company, you have rainmakers, people driving traffic, people doing sales, if you have a ceiling, they will hit it and then they will stop, okay? But you get rid of the ceiling and then all of a sudden they have as much as they want. They have less risk than the entrepreneur,

but they have the ability to make unlimited amount of money. I said, your skill set over here as a technician is worth 25K a year. But do you take your skill set and you shift it over here? You say, I come into companies, I'm a rainmaker. I create videos, I create stories that will sell more products, more things. Suddenly you're not worth $25,000. Now you're worth $100,000. You're worth $500,000. You're worth whatever you're able

to do because there's no ceiling anymore. And that was the point of the podcast. I got done sending it and then I sent it to him and I sent it to my brother to edit. And I have no idea what you thought about it at that point because we didn't talk a little while I was out there, but I'm curious where you went from there. So the first thing, you know, being told that I was really only worth 25,000 in the eyes of the people who were hiring me, that was a punch in the gut. That sucks to hear. Thanks man. And you know, it was just like, cause I, I literally was working 12, 14, 16 hour days, you know, it was just like, because I literally was working 12, 14, 16-hour days, lifting heavy stuff. I did a lot with lighting and camera work, not necessarily the story writing stuff. But, you know, I was, and it was, for him to put it so perfectly that I was a technician.

I thought, I thought going in, so when I failed as an advisor and I started my own company or started doing videos for people and being so scared to charge somebody 250 bucks for a video, being like, oh, they're going to say no, you know, that kind of thing. And now, you know, I wouldn't blink my eyes for that. But, you know, it's like one of those things for him to tell it to me that way and just straightforward being like, like you're, you're, you are, you're learning great skills and you're meeting amazing people. I worked with Oscar winners and Emmy winners and stuff in the movies and shows that I worked on. But again, I was only worth that much. They had, they had a finite amount of money and I was a small part of it. So I got a small piece. And, um, so listening to all of that and then hearing the, like the entrepreneur, like the risk

and stuff, I'm, I'm a, I'm really tall. I'm six nine. If you didn't know, I'm a sink or swim guy, but because I'm tall, I can reach the bottom of the pool a lot easier. So I, when I jumped in, like we had lost as a financial advisor, we we lost our home and we lost all these things. So I was like, I have nothing else to lose. Like, worst case scenario, and I had never heard that mindset before. We were renting a basement from a family member. We had, our cars were paid off. You know, like, worst case scenario is we stay there and get food stamps and that kind of thing.

There was nowhere to go but up from there. So for me, I was just so excited. I'm like, I want to be a rainmaker. I want to be an entrepreneur, but I didn't know where to find the people that I could do that for. So I was in this thing where I was still getting lots of calls to work as a technician,

but I didn't want to do that anymore. I didn't want to put myself, my body, my family through me being gone. And then when I'm home, I'm just a bump on a log. I didn't want to put myself, my body, my family through me being gone. And then when I'm home, I'm just a bump on a log because I'm so wiped out. You know, all that kind of stuff. And so that was my biggest first thing, action point for me as I started thinking like, okay, how do I transition out of this? How do I get myself out and start meeting the right people, the right kinds of clients who do have budgets and things like that. And how do I make it rain for them? So that's when I made that shift from working as a

technician. I told myself I'm not going to do it anymore. The last time I technically worked as a technician was about nine months ago. It was for a friend. You're right. And so I made that shift. And it was just amazing. Like Russell was talking about earlier, when you start to track it or when it's part of your mindset, things start to show up and happen. You meet the right people and stuff. And so those things just started. Just by listening to that one hour long thing, I started changing. And then the black box, I got expert secrets and dot-com secrets and started going through that as well. And it was just like, you see in the Funnel Hacker TV, like that moment where the guy goes, like, that's what happened with me. It was like a whole new world, you know, like Aladdin was singing.

He was Aladdin and I was Jasmine, right? With the beard. I can show you the world. Exactly. new world, you know, like Aladdin was singing. He was Aladdin and I was Jasmine, right? With the beard. I can show you the world. Exactly. So, but that's what really like literally happened with me. So it's cool. All right. So this, this is like summertime. And so he's going through this process now, figuring things, changing, shifting things, like changing his mindset. We go through the summer, we go through Christmas. And then, um, last year's Fun Live, we were in February or March last year? March. March. And so before Funnel Hacking Live, we kind of just touched base every once in a while by seeing how things are going. It's like, oh, things are going good, figuring things out. And then Funnel Hacking Live is coming. And I remember

because we're sitting there, and I think you messaged me or something, you're like, oh, Funnel Hacking Live was awesome. I wish I could make it. I was like, why don't you come? And you're like, ah, I just can't make it yet. I was like, how about this, man? I guarantee you, if you show up, it'll change your life forever. I'm not going to pay for your flights to your hotel, but if you can figure out how to get there, I'll give you a free ticket. And that's the last I said. And if you can come, let Melanie know, and that's it. And I didn't really know much because you guys know in the middle of Funnel Hacking Live, like my life is chaos, trying to figure out how to juggle them and all that stuff, right? And so next thing I know, at Funnel Hacking Live, we're sitting there and during the session looking out and I see Nick standing there in the audience.

And I was like, I have no idea how he got there, but he's there like freaking good for him. Like that's, that's, and I have no idea. How did you get there? That wasn't probably an easy process for you. Is it? No, uh, credit cards, right? It was, I, it was one of those things. I looked, I looked at flights as soon as we had that conversation, you know, I, that conversation, it was funny because I can't remember what was going on, but it was a day or two before I responded back to his invitation. And I was like, I'd be stupid to say no. I have no idea how I'm going to get there. I think I said, I'll hitchhike if I have to to get there, right?

Could you imagine this giant Sasquatch on route 66 trying to get to Florida. Right. But, but, um, I told my wife about it and you know, this is where Russell and I have this in common. Like my wife is incredible and super supportive and she let me, she let me go and we didn't have the money in the bank. So I said, I'm going to put this on the credit card. And as soon as I get back, I'm going to go to work, and I'll pay it off. I'll get a couple of clients, and it'll be fine. And so I booked the hotel. Luckily, I was able to get somebody who wasn't going to be able to go at the last minute, and I got their hotel room. And I got the flight, and I came in, and I was in the tornado warnings, like circling the airport for five hours like the rest of you

were but um so I got there and I just remember I was just so excited um and like walking in the room the very first day like the doors open and well you all know what it's like I don't have to relive the story but like I remember I walked in and I had like the hair on my arms and it was just like right it was just like incredible and just the energy and the feeling and I had like the hair on my arms and it was just like, right? It was just like incredible. Just the energy and the feeling. And I was like, this is so cool. And then the very first speech, like I was like, that was worth every penny to get here.

If I left right now, it would have all been worth it. Right. And you all know because you're sitting here. You've felt that too. So that was my like getting there. It was like, honey, I know we don't have the money we have space on the credit card and when i get home i swear i'll work hard and it'll be okay right and she's like okay go and so so i did and it's cool all right so now i want to talk about not day one or day two but on day three of flocking life hey guys remember what happened on day three of Photography Life, hey guys, remember what happened on day three?

Russell sneak attacked all you guys. I was like, if I start going secret one, secret two, secret three, all of you guys are like, all right, here it is. Sitting back. I was like, how do I do the perfect webinar without people knowing it's the perfect webinar? And I'm figuring this whole thing out, trying to figure out. And we built a nice presentation, created an amazing offer for this program you guys are all in. And as you know, all of you guys got excited. You guys are all in. And, um, as you know,

all of you guys got excited. You're in the back, you sign up and now you're here. But, um, you told me this person, I hope you're willing to share this, but I thought it was amazing.

Um, because you didn't sign up that night and I love to hear what happened from then till the next day and kind of go through that process. Yeah. So this is my first click funnels that I got. I was all new to this whole thing. And, uh,

I was so excited when the 12-month millionaire presentation came up. And I was like, this is awesome. And then I see in the stack, and I'm like, I'm seeing the wizard has pulled it. I can see the wizard doing his thing, right? I was just so excited. And then the price. And it was a punch in the gut to me. Cause I was so, I'm like listening to, I'm like, this is what I need. This is what I want. This is what I need everything. And it's gonna, it's gonna be amazing. And then the, the price came and like, seriously, I, it just like the rest of the night, I was just like the rest of the presentation and, and, and everything after that, I was just kind of like, like zoned out. I just didn't know what to do, because I knew I needed it so badly, but I was like, that's almost twice what we're

paying in rent right now, you know? It was just like, how am I going to justify this when I, you know, I'm on food stamps and Medicaid and all this kind of stuff? Like, oh, I'm, yes, I'm on that, but I dropped this money on a coaching program. Right. From his internet coach. Right. And, and so I'm having this mental battle and I get back home to my room that night and I didn't go hang out with people or I just was not feeling it. And I remember texting my wife on the walk back to the room. And I took the long way around the pond, you know, just slowly, depressedly meandering back to my room, right? And I'm texting her and I'm telling her how amazing it was and what the program would do and all that kind of stuff.

She's like, that sounds great. And, you know, I'm like purposely not saying how much it's going to cost. Just to get her excited about it. So then I could maybe do a stack with her, right? And be like, well, for this and this, you know, see if I could try it. I didn't, but I failed when it came to like, you know, doing that. And I told her the price and she's like, that's a lot of money. Like, how are you going to pay for it?

I'm like, I don't know. And I'm like, the only thing I could do, because I have to, like, sign up while I'm here and pay for it while I'm here. Like, I could put it on the credit card. And then we will figure it out, right? But so we talked a lot. And I talked to my dad. And it was the same thing. He was just like, man so we talked a lot and I talked to my dad and it was the same thing. He was just

like, man, that's a lot, you know, just like the scarcity mindset that a lot of us have with our family members and support system that aren't, don't think we're, who aren't the crazy ones. And so I went to bed and, you know, I, I got emotional and stuff like that. And I slept so, so bad. I just didn't sleep very well that whole and I slept so, so bad. I just didn't sleep very well that whole night. And again, I talked to my wife again the next morning, and we just said, it would be awesome, but I can't do it, so I'm just going to work hard and just figure something out,

and then if it ever opens up again, then I'll be in a position to do it. So I left my room that morning with that in my mind. I made the mistake of keeping my wallet in my pocket though, right? Because I'm here, right? So I again made the long walk back and kind of gave myself a pep talk like, don't worry about that kind of stuff. Just like get more value out of it, meet more people, all that. So that's value out of it. Meet more people. That's when I left my room the next morning. That was where my mind was.

What happened next? I walked into the room. Kevin Anson, who I had... It's funny. He does a lot of editing for ClickFunnels. He and I had actually met independent of ClickFunnels. It was one of those things like, Oh, you do? Oh my gosh. It was like two months afterFunnels before. Like it was one of those things like, oh, you do. Oh my gosh.

It was like two months after we'd met. Right. So I was talking to him, just chit chatting. And I just had right then in my mind is like, walk over to the table and sign up. If you don't do it now, you're never going to do it. And it was just one of those things because I had told, I'd given myself that speech, that whole five minute walk across the property. And so I finished up talking with him and I just said, I'll be right back. And I walked straight over to the table, got out the credit card, wrote it all down.

And I'm like, I don't even know what my limit is. So I hope whenever they run this that it goes through or, you know, I don't know what's going to happen. So I did, and I got that little silver ribbon that we all got. And again, like the chills, like, I was just like, holy crap, this is amazing. I put it on my little lanyard thing. And I was just like, I couldn't believe it. It was just like the adrenaline and all that stuff that I'm doing it. And my wife is going to kill me when I get back home. So, you know, so that's, then I went and got my seat and I just was like floating, you know, I was just like so amped,

like I could have Steven Larson'd it and just like screamed over the noise of everybody else and it would have been very, you would have heard it, right? So that's what I did that morning. I was like, nope, I'm not going to do it, not going to do it, not going to do it. I walked in, 60 seconds, done not going to do it, not going to do it, not going to do it. I walked in.

60 seconds. Done. You have my money. Right. So I'm curious, when did you tell your wife? It's like a marriage counseling session, huh? Yeah. Do you have a couch I can lay down on?

No. A big couch. Yeah, really. Just kidding. So I got home and I didn't tell her at all. I didn't tell her at all I didn't I said okay the clock is ticking I have 30 days till that hits again or 20 days till the credit card statement comes

and she's like wait why is there an extra 2,000 bucks on here and so I said I've got some time because my wife is she's 5'3". She's a dainty little petite lady. But she's not scary, I guess. But I was like, oh, this is the first time I was really scared to tell her something in our marriage. So I just said, I'm just going to hit the road hard and see what I can come up with to at least cover the $1,800 and the hotel, like for what I racked up at Funnel Hacking Live. And then that will give me another 30 days to figure something out, right?

So I went and I never told her until the credit card statement came. And she saw it. And she's like, what's this? But what happened before that? Oh, I don't know. Do you, do you have something after that or you want me to go to this next part? Okay. So me going to work and like, I'm like, I gotta find it. And it was funny, like that night at Funnel Hacking Live, I, I went on Facebook and I, I, I created like some like, you know, half thought through offer where I was like, hey, if I can get, like, five people locally where I'm at to, like, do a monthly load number where I create a couple of videos from a monthly retainer, that'll cover it and I can figure it.

But nobody nibbled on it, right? So I got home and I started, you know, just trying to figure stuff out. And I had met another lady who had a company and she uses ClickFunnels for her course. It was funny. I talked to her before I went to Funnel Hacking Live. And we were talking and she's like, do you know ClickFunnels? I was like, that's so crazy. I do, you know, because I'd never met anybody else that had. And so I got home, and I shot a little video with her. It was a test to do some modules for her course. And she loved it, and it was great. And so we were talking about,

she had like 20 videos she wanted to do. And we were talking about budget, and I just said, you know what? For that much, for that many videos, and all this kind of stuff, it's going to be $25,000. And she didn't even blink. She's like, perfect. That's great. Right? And thank you. And you guys.

You're going to make me cry. Thank you. And that was like maybe two weeks after I got home that that happened. And I left her house and I tried my hardest not to do like a jump heel click going down her driveway, out to my car. And I got around the corner and I messaged Russell and I was like, dude, you'll never guess. I just closed my first five-figure deal and this is what it was. And, you know, and he was like, that's so cool, you know. But it was the whole plata o plomo thing. Like, I would never have the guts to ask for something like that. I know that I should and that my skills

and what I can do are worth that and more. And it's been proven to me again and again since then. But to ask the first time, that first time you have a big ask, and you're just throwing yourself out there. And if she would have said no, now what am I going to do? Because I'd actually done another pitch where I did a webinar pitch where I had a stack and slides and stuff because it had to it was for a chamber of commerce I wanted to charge them like 2,500 a month to do like four videos for a year and I did the whole thing like if you do it it's 2,500 a month or if you do it all right now it's that you know I got a whole and they they passed on it you know I was like oh so it was just one of those things where it, being around y'all, right?

Like being, that was my first experience being around entrepreneurs, really. I have friends who've had businesses, but like, I felt weird for wanting to create my own thing or being selfish because I have four kids. Like, why don't you go get a real job? All those conversations that you hear and have with yourself, especially when things aren't going great. But it was like, okay, I have to get it done or I have to drop out. And I just, even in that short amount of time, I had received so much value from the people that I had been beginning to meet. And then as the content started coming out, I was like, there's no way that I could live without this after having a taste of it, right? So that was my, I just had to get it done, and it worked out. Amazing.

Oh, I love that story. So cool. All right, so since then, how many of you guys watched his daily or almost daily Facebook Lives? Pretty much almost daily. Who has watched his daily Facebook Lives-ish? Okay. He's doing what we're saying, right? He's doing it. He's doing it. He's doing it. I see it every day. I see it. I see it coming to my feet. It pops in my thing over and over. He's doing what we're talking about.

He's attracting people. He's telling stories. All the stuff we're talking about, he's been doing it. Okay. But part of it was like, he had to have that emotion, that, that plot to a moment and they hit it. And then it's just like, he's been running and running and running. And it's been so insanely fun to watch the progress and the growth. I mean, some of you guys know, he put out an event that's coming up this weekend and sold out in like five seconds. He's like, oh, I sold out. Should I like make it bigger? I'm like, no. People should respond to you faster. It's their fault.

Like sell it out because next time it'll be easier to sell out again, easier to sell out again. But you did it by doing tons of value, telling stories, telling stories, telling stories, providing more value to you guys, to other entrepreneurs, other people in the community

and people are noticing, right? All this stuff we talked about today, he's doing it consistently, consistently, and consistently doing it, okay? That was so cool. I didn't want to go from here. All right, I don't, and consistently doing it. Okay? That was so cool. I didn't know where to go from here. All right, I know where to go from here. Okay.

Before I move into this, was it scary? All of it scary? Oh, yeah. Yeah. Well, this is what, back to my competitive days. I didn't care who, I played against the best players in the country at high levels. And I didn't care if you were going to the NBA, being recruited by Duke. Once we got in the lines, I didn't care who you were.

I was going to make you look silly. I would hold, I was, you wouldn't score a point on me. Or I would just like outwork you. And if you wanted to get anywhere, I was in your face the whole time, right? And so this was a whole different game for me. I remember Myron talking about, in his speech at Funnel Hacking Live, like, you have to stay in the game long enough to learn the game. And I was new to this game like brand new like less than less than 12 months when I went to funnel hacking live right and it was it was terrifying because not necessarily because I didn't think I could do it I

was just worried when how long it would take really like am I gonna go and I'm just gonna spin my wheels and it's gonna to be 15 years, like 2099, and I'm wheeling up across to get my reward from him in his wheelchair? I'm just like, hey, buddy! That kind of thing. Or I just didn't know how to make it happen quick, and that kind of stuff. So I was definitely scared.

Not necessarily failing, because I had failed before, but I was just scared how long it was going to take. One of the best moments for me was this summer. Him and his family were driving home from, I can't remember where, but they were driving through Boise. He's like, can you swing by and say hi? My kids want to meet you. My wife wants to meet you.

And obviously it's always a scary thing when you haven't met someone's wife or kids. You're like, what if they hate me? And I remember, and then I started thinking, oh my gosh, he spent all his money coming out here and then he bought the thing. Like she might legitimately want to kill me. Like I have no idea. I was a little bit nervous and I came and met them at the kids. Super cool. And I said, one of the coolest thing, um, your wife just looked at me and she said, thank you.

And I was like, how cool is that? I just, the coolest thing, like thank you for convincing him for whatever the things are to do this thing. I think sometimes as entrepreneurs, we feel the guilt or the nervousness of like, ah, should I sell somebody something? Like, is it right? Is it wrong? It's like, you have to understand

that when you're doing it, like it's not a selfish thing for you. It's like, how do I get this person to take the action they need to do? Because most people don't do it until they make an investment. It's just the human nature. They'll keep dinking around and dinking around

and do whatever it is, but until like they have a commitment, until they make that covenant like Myron talked about earlier, people don't change, right? And so in any aspect of life, if he wants to make a change, like there's got to be, there's got to be something that causes enough pain to cause the change, which is why we have the program. We could have priced the program really cheap. I was like, no, we legitimately wanted to make a plot trip for everybody. You notice when the program signed up, not everybody who signed up is here today. Some people fell away. Some left.

Things happen, right? I totally understand. But I wanted to make it painful enough that we get people to move. And there are people in this room I've joked about, like, Nick probably shouldn't have bought that. If you would have asked him, I'd be like, no, dude, what are you thinking? Why would you do that? As a friend, like, this is weird, but I'm so grateful. Are you grateful you did?

Absolutely. I think, where's Marie Larson? She's still in here. I talked about this in the podcast. Yes. She was in the same situation. She should not have signed up for it. It's insane. I think I saw this text. She said, Steven, she's like, how much did you have in your bank account when you signed up for it? $70 in the bank account, $1,800 a month bill she signed up for. Right. And then she started happening and she was freaking out. I was going in. If you guys haven't listened to the podcast, Lean In Yet, I told this whole story. But he got nervous, right?

Month one hit, month two happened. She's like, oh my gosh, like I need to leave. I can't afford this. And she talked to Stephen and Stephen's like, well, you could leave and walk away or you could lean in. And so she said, okay, I'm going to lean in. And she leaned in and I've watched this her business over the last three four five six months is growing it's growing and it's growing because she leaned in

tough times will come every single time it comes but like those who lean in the ones who make it through that and then who grow and who build huge businesses hey everybody this is russell again and really quick i just opened up a texting community which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message, okay?

And the phone number you need to text is 208-231-3797. Once again, it's 208-231-3797. Once again, it's 208-231-3797. When you text me, just say hello, and then what's gonna happen is they'll add you to my phone and then they'll send you back a message where you can add me to your phone and then we can start having conversations. On top of that, through this texting community

is where I'm gonna be giving out free swag, giving away free copies of my book, let you know about book signings, about times I'm coming to your local area, and a whole bunch more. Just wanna make sure you are on this list. On top of that, every single day let you know about book signings, about times I'm coming to your local area, and a whole bunch more. I just want to make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes,

my favorite frameworks, and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.