Marketing Secrets with Russell Brunson - My Day With Dan Kennedy...

Episode Date: April 11, 2022

Some of my biggest insights after spending a day at Dan Kennedy's house. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magn...etic Marketing Russell Brunson recounts his experience spending a day with Dan Kennedy, sharing insights and takeaways. Initially, he reflects on his admiration for Kennedy and the opportunity he missed in the past to meet him. Despite a scheduling mishap, he finally visits Kennedy's house for a consult day. Brunson describes the setting, Kennedy's basement office filled with books, and their discussions on various business strategies. Kennedy emphasizes the importance of both current and future bank deposits in business, focusing on building long-term relationships with customers. They delve into marketing tactics like text-based campaigns, leveraging industry-specific newsletters for book promotions, and radio advertising strategies. Kennedy's unique approach to disconnecting from the internet to maintain focus and productivity also stands out to Brunson. Additionally, they discuss Herbalife's successful marketing techniques, including the use of promotional pins and hosting opportunity meetings as infomercials. Brunson highlights potential applications of these strategies in network marketing or affiliate programs. Overall, the day with Kennedy provides valuable insights into business tactics, marketing strategies, and the importance of balance in work habits. Brunson encourages listeners to subscribe to the No B.S. Newsletter for further insights from him and Kennedy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:00:00 Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I want to tell you guys about my experience with Dan Kennedy. I hired him for a private consult day. I want to tell you behind the scenes what happened, what was cool, what
Starting point is 00:00:40 was like, anyway, just all the things. So that's the goal of this episode. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So as I told you guys in the intro, I had a chance this week to fly out and hang out with Dan Kennedy, which was really, really cool. And I want to tell you guys a story because there's a couple of things behind it. Like I remember back when I first got into
Starting point is 00:01:28 his business, people were always talking about how Dan released private console days. It was $18,800. Like that was the price then. And I remember just thinking like, I can't believe someone's paying him $18,000 to go to his house to talk to him for a day. It didn't make any sense to me at the time, right? And I always thought like someday when I'm rich, I'm going to do that. And for some reason I never did it. Like it's interesting, like for years, probably a decade or so, like I always thought about that.
Starting point is 00:01:53 Like, oh, it'd be so cool to go to Dan's house and like ask him my questions. I always wanted to, but again, I never, I just never did it. And I still remember this day when I was, I was in my penthouse writing the Traffic Secrets book when I got a call from one of my friends telling me that Dan was about to pass away and he sent me his own story a couple years ago he almost died and then he didn't and I remember one of the
Starting point is 00:02:15 feelings I had when when when I got that call was like oh like I'll never be able to do that like I had a shot I could could have done it, I never did it. I was just bummed out and never did it. Then, fast forward, he didn't die. Fast forward a couple of years later, we ended up buying his company. In my contract, I was like, all the things I want to do,
Starting point is 00:02:37 I want to co-author a book with you, I want to blah, blah, blah. One of the big ones was I want to come and do a console day every single year. That's part of my contract now. Once a year, I get to go out to his house and hang out for a day and so that was kind of the the backstory so you were planning it and talking about and finally it happened um and it's funny because i i'm not the best scheduler or planner that's not my my strong suit and so um anyway i um uh we were kind of planning it all and I was going to fly out there and everything was happening. And then I realized that the weekend I was just to go out
Starting point is 00:03:10 there. Um, actually we stepped back. So Dan messaged me ahead of time and said, Hey, if you want, he's like, I was supposed to be there on a Monday. He's like, if you want Sundays open, you come out Sunday and, and you know, if you want to buy two console days, you can do that. And I was like, Oh my gosh, that'd be amazing. So I said, yes, we bought it. And then, um then um those of you know who you know i'm i'm mormon and the mormon church we have a thing called general conference happens twice a year and it's basically a church on tv all day saturday and sunday and for us it's like the coolest thing we get to spend time with our family and our kids and we like watch it together and we eat donuts and it's like this special moment and i didn't realize it touched my wife my camera be flying out to dance house on Friday or she's not Saturday I'll be there all day
Starting point is 00:03:47 Sunday and Monday working with him he's like and then she was like you read this general conference that weekend I'm like oh no I can't I can't miss that and so anyway I end up sending Dan usher on my team to go fly out and Sunday he went and filmed with Dan for a whole day just like capturing stuff that we can use for promotional videos and Dan telling his story and just a bunch of really cool things. And so then I had to figure out how to get there and there's no private flights to Cleveland, Ohio
Starting point is 00:04:11 from Boise, Idaho, Sunday night after conference is done. So we had to book a private plane. It was really expensive. It took my, the console day from 18.8, which is what he charged, still charges this day actually. It ended up adding, I think, $52,000 to the flight. So hopefully someday my kids watch this and be like,
Starting point is 00:04:29 man, your dad loves you. He spent an extra $52,000 so he wouldn't miss general conference with you. But anyway, so it was cool. So we end up flying out that night at 9 o'clock at night. But it's going to Cleveland, so I think it's East Coast time, right? So it's already 11 o'clock by the time I leave. And landing in Cleveland, I'm going to like almost an hour to my hotel long story short I ended up getting to bed about 5 a.m and the concert started next morning so 5 a.m I'm like
Starting point is 00:04:53 going to bed and eight o'clock the alarm rings I'm like oh three hours of sleep let's go and so um and it's funny because every time I hear people talk about going to Dan's house, like we stayed at the La Quinta, which is just like, just, you know, like the worst hotel ever. And sure enough, we got there and it was like the worst hotel I've ever stayed at. Like it was, and it was funny because I think normally I would have been annoyed by that. But part of it was like the romance of like going to Kennedy and you stay in this nasty hotel and you do the things. And so like, as I got the hotel at five in the morning and like the little awning above the hotel is like falling in and then you go in there like it was just like thing after thing I was like this is literally the worst hotel I've ever been in like Dan was true to his word it's it's um but it was like so because it was like so cool I was
Starting point is 00:05:38 just like smiling the whole time like this is so cool like I think the worst experience would have been like the better that would have made the experience for me. Just because that's what I was banking on. In fact, I told my assistant, Jenny, she was booking it. She's like, you don't want to stay there. You should stay over here. I'm like, no, we have to stay at the La Quinta. That's where everybody stays when they go see Dan.
Starting point is 00:05:56 It's part of the experience. I have to have it. So we did that. Anyway, and so three hours later, I wake up, and we drive down to Dan's thing. And anyway, it was just really cool because, yeah, it was hanging out with Dan Kennedy. And we go to his house.
Starting point is 00:06:10 We go down to the basement. And the basement of his house is like an office, right? So I don't think his wife goes down there. I think it's like this is Dan's area, and this is our house is above it. We go down there, and there's like a conference room with like a mastermind table, chairs all around it, and there's dozens and dozens of bookshelves and um just like it was really really cool um and so you know we started the tour and he showed me the books and you guys know i'm a book
Starting point is 00:06:34 nerd those who are in watching the video version this is like when i'm in the napoleon hill room right now like just all my book collections like i am obsessed with books um in fact i think google there's a there's a disorder for people who are obsessed with books. In fact, I think Google, there's a disorder for people who are obsessed with books. I think it's called biblio something. Let's see if I can figure it out. Bibliomania. Bibliomania is a symptom of obsessive compulsive disorder, which involves the collecting or even hoarding of books to the point where social relations well i gotta read the rest of this um uh yeah where social relations or health can be damaged so apparently i have bibliomania and dan did too which make you know so i feel like i'm in a good spot we're both obsessed with books and collect them all so it's fun to see them all i'm
Starting point is 00:07:20 like i literally took pictures of every bookshelf i'm like i have about half these books half of my don't i need to remember the name and the author. So I go on eBay and try to find the first editions of all these things. And so that was really fun. And we sat down and we get down. Okay, we sit in the little table. It's time to do my consult. And he's like, well, how can I be helpful?
Starting point is 00:07:36 What do you want to talk about? And I look around and sure enough, I forgot my notebook. I didn't bring my notebook to Cleveland, Ohio. And I had no time to take notes on. I'm like, can I borrow a notepad? And so he literally had to, he had his notepad and he ripped out all his notes and gave me this. And then, those who watched the video,
Starting point is 00:07:52 this is Dan Kennedy's notepad. I took my notes on for my console day with him, which is so cool. So I can never throw this away, I can never wash my hands, because this is Dan's notepad, where I mapped out my plans with Dan while I was with him. And it was cool. But initially it was just cool because we just talked about business. It wasn't like we had a – like I had some questions I would ask him.
Starting point is 00:08:13 But from 9 a.m. till 1, it was just him talking and going on things. And it was just fascinating. And again, it was just kind of like, if you share things and talk about history and then this, and how this worked, and I'd be like, oh, how'd that work? And so the first half of the day was just him going on these tangents and me asking questions to kind of just figure things out.
Starting point is 00:08:35 And then we had lunch, and then afterwards he's like, so did you have specific things you want to talk about? I'm like, oh yes, I do. So I had my questions. So the questions I asked him, this is tough, like what would you ask Dan Kennedy? Right. Um, I've seen, I've done the consults with Tony Robbins twice. I've actually another one next month, which is cool. And I was like, ask Tony any one question you have. And that's like the hardest thing. Like what question
Starting point is 00:08:56 would you ask him? So we do guys had a moment with Dan Kennedy. Like what question would you ask him? So my questions were basically like, uh, number one is like, if you own ClickFunnels, what would you do with it? Like, tell me like your dad, Kennedy, let me know, which was really cool. Uh, another one was like, Hey, I'm, I obviously the front end is my business. They're books. I'm going to continue to write books. I love books. Like what are other ways that you would market books? I'm like, I obviously we drive a lot of traffic from Facebook and Instagram and YouTube and Google. So like the four major platforms is like 90% of our book sales come from those. What are other things you would do to sell more books?
Starting point is 00:09:33 And then I can't remember the questions. Those are the two core questions. Then I had to ask questions about big Peter Lowe events, success events. If I was to go and launch a front-end event company, what would it look like? How would it work? And so those are some of the questions. But it was cool. And then he just went and,
Starting point is 00:09:48 you know, oh, hold on. Let me show you something. He goes over to filing cabinets and pulls out like, here's how we did this campaign, this campaign. And here's how this worked. And oh, so it was just, it was really, really cool. One thing that was really fascinating is,
Starting point is 00:10:01 it's interesting. Like I learned this initially, I think learning from J. Abraham. J. Abraham's really good at like, is like taking concepts from other industries and bring them to yours. And Dan does the same thing. So what was cool is I'm like, okay,
Starting point is 00:10:14 we have like obviously click funnels and we've got the books and things. And like, we're trying to figure out like, how do we get into businesses and get them to give us, you know, to get them to become members and stuff like that. And he's shown us this campaign that, uh, I think it's Jay Geyer does it.
Starting point is 00:10:24 And it was interesting because what Jay Geyer does is he helps people fix, like the chiropractor, the dentist who like, you call him for an appointment and the person picks up the phone and then like that person who's supposed to be, the receptionist who's supposed to like do the sale and convert the person, instead becomes like the person
Starting point is 00:10:38 who's blocking the sale, right? And so they do these campaigns where basically they call the dentist and they call him like four or five times over a two-week period time, and they record all these phone calls. And they create this package. It's like, hey, we called your office. Do you want to hear what it sounded like?
Starting point is 00:10:52 And there's a CD where you listen to it. You're like, oh my gosh, my front desk are morons. Like they're doing this all wrong. There's no scripting. And they come in like, hey, if you want, we can help. Train your person. Give them the scripts, blah, blah, blah. Implement it all.
Starting point is 00:11:02 Do it all for you. I think it's like, I can't remember. I think it was a different package, like three grand, five grand and 15 grand or something. And, uh, and they built like a, I think he said like a $50 million a year business off of this thing. Just literally cold calling the receptionist, recording it, sending this direct mail piece out. Um, and that was it. And he was like, you could do something similar with like their website. Like instead of like, Hey, we called your receptions, like, hey, we went to your website
Starting point is 00:11:25 and here's what we found. Here's where you're losing money. Do website reviews for people. There's a million different cool things, but he's just showing like, for example, here's how it's working over here in this industry. Here's how you could do something similar. And it's like, oh, and so it gets the wheels
Starting point is 00:11:38 in your head spinning of just tons of different ideas. The book marketing was interesting too. For me, again, we focus so much on the online stuff and he was just like, well your books specifically work for different industries. He's like, if I was you, I would go find the industry magazines or the industry, not magazines, they call newsletters and he's like every industry has one. There's one for dentists, for chiropractors, for restaurant owners, for blah blah blah. Every single one's got one. He's like, you got that, and then create a campaign, or it adds to these things.
Starting point is 00:12:08 It's just like, hey, your website sucks. You need a funnel. Hey, real estate agent. Hey, whatever the industry thing is. It's like, you're not getting the volume you're getting out of everything, because it gives you a chance to penetrate through all these other sub-markets
Starting point is 00:12:23 and get deep into them, which is really fascinating talk about radio a lot he said that radios different back in the day when when Limbaugh was like the biggest ones like he's like that would be huge you know that he was like the a player that if you got on Limbaugh like it just it was game over he's like nowadays there's not like an a player and basically conservative radio is the best place places to sell Books and things like that. He said he said there's no a players no Limbaugh anymore But there's a whole bunch of B and C players He's like I would go when I start on C players and run ads those is gonna be way cheaper
Starting point is 00:12:54 I think testings out and if you get working then move up to the B players and start running the ads there And I was like, well, how do you run ads nowadays? Like do you run them to a call, you know phone center? Do you run them to? to a website and so kind of a back and forth on that and I think what was what was interesting is and I told my I've seen a bunch of campaigns recently that supplement companies doing more like the call to action is like hey text this number and we'll send you a link to whatever and so it's like a text a text to to website URL what's cool about is you text them and you a link to whatever. And so it's like a text to website URL.
Starting point is 00:13:26 And what's cool about that is you text them and you're able to text, you know, send them back URLs so it hits them on their phone, they have it. But it's also not like they have to remember like, okay, trafficsecrets.com, trafficsecrets.com. Like I'm gonna go to the page, I'm gonna go to it and then write it down and they forget about it, right? Like they just have to text you real quick,
Starting point is 00:13:39 boom, you shoot them a link and then the link's there in their phone all the time. So you get people who either don't convert right then, they convert later. But then also you have a text list and you can send text follow-ups and all the time. So you get people who either don't convert right then, they convert later. But then also you have a text list. Now you can send text follow-ups and like urgency, scarcity, you know, fear, like all the things we do in marketing.
Starting point is 00:13:52 And that got me thinking like, like there's just so many opportunities. You know, on an ad where it's like you click to go to websites, one thing. But when you're not, like think about like radio, even podcasts, people listen to podcasts when they're driving billboards you know there's a million things where we're going to you website URL is not that efficient as opposed to texting it's like your text blah blah blah to blah blah and then we'll send you a link to
Starting point is 00:14:18 the to your free book they do that and also now you got them on a list and I'm just like oh I go anyway i i think one of my big takeaways i want to build out um i'm going to build out like a like a really good front-end texting campaign that i can start running now in all these different platforms and different alternative medias that we're not doing right now um oh so many cool things um he talked about the old peterowe events, like how they used to run those. And the format was interesting.
Starting point is 00:14:49 They'd spend about a million dollars per event to get 20,000 people into a stadium. And then they'd have a couple different people. They always have like someone who's a world leader. So they had a Trump, or excuse me, not Trump. They did have Trump for a while, but they would have like George Bush or Colin Powell or something like that.
Starting point is 00:15:03 They try to get a business person, an entertainment person, and then a sports person. And the sports person is usually a local celebrity. So if they're in Boise, Idaho, they'd find like, who's the quarterback of Boise State that we can get? Or the old quarterback. Or if they're in Chicago, it's like, who's the Chicago Bulls, the Chicago Bears guy?
Starting point is 00:15:18 Whoever we know that we can bring. And so like all these speakers were like the draw to get people to come to these big events. And then they would have a famous person speak, ah, and then dude come and speak to sell. Famous person speak, speak to sell, speak. And that was the whole model. And they said that they would do an event,
Starting point is 00:15:36 cost a million dollars to do the event, and they'd clear 1.5 million from the event. But there was no real back end to that business ever. And so for me, I'm like, man, I wonder if I could create something because we've got such a good back end. ClickFunnels would create something like that. Anyway, I have a desire to do it.
Starting point is 00:15:50 I don't know if I'm going to, but I do have a desire to try to do a big, huge mega event on the front end where they come in. Again, you get, I was even thinking, what if, you guys know what, a couple years ago, Lindsey Stirling came and performed. It was this concert. Imagine teaming up with someone who's a band, right?
Starting point is 00:16:06 And doing a success event, or whatever the events are, and having the band be the thing at the end that everyone stays towards, right? Because then you work with the band, they got the cost they gotta do anyway to fill the event, now you piggyback off of them and their... Anyway, that might be a horrible idea. But it might be amazing, I'm not sure.
Starting point is 00:16:21 Anyway, I have this thing in my head where I'm trying to figure out how to do a big front-end event like that especially with I'm working on our success brand or success business where it could be twofold when it comes to the event like first half's like success today we sell like you know success stuff and then the second half it's like contribution and then boom we sell the business stuff and then we have a big concert at the end like we hit all the major cities and um it'd be crazy but I didn't realize the Peter Lowe events like I thought that they were,
Starting point is 00:16:47 I thought it was like something maybe once a month they did it, but they were doing like two or three a week. Like Kennedy was on the road. It was like going boom, boom, boom, place, place, place, place. So he was hanging out with, you know, George Bush Sr. and Barbara Bush. You know all the stories about that. It was funny.
Starting point is 00:17:00 You know, two, three times a week they were in a different city meeting, speaking, hanging out. And that was kind of how the whole tour worked and how they all made money back then which was crazy. And then basically said that during Peter Lowe event days they had like four bad events in a row that happened because one was like 9-11 hit
Starting point is 00:17:16 and then something else hit in like four or five events in a row and it just bankrupted the company because again they had no back end. Like all the money was happening at the events and when they have four events in a row that you don't get your million bucks back, it falls apart. But anyway, it's just fascinating.
Starting point is 00:17:32 Oh, one principle he talked about that was really cool. And this is if you guys have ever studied Renegade Millionaire, the course and the events, everything that Dan did with Renegade Millionaire. He talks a lot about these two things. He mentioned again, there's the current bank and there the future, he's like, there's the current bank and there's the future bank. So the current bank is the money you're getting today.
Starting point is 00:17:48 And then the future bank is the equity you're putting in to your list, to your customers, to make money in the future. And it's like most companies focus on the current bank. Like here's how I'm making money today. He's like the best businesses, they make deposits in the current bank. That's like the present money,
Starting point is 00:18:04 the money you're making today, right? And then they're also putting deposits in the current bank that's like the present money the money you make today right and then they're also putting deposits in the future bank which is a relationship with your customers and the people so they keep coming back over and over and over and over again um and it was just anyway it's a simple concept but just the way you explained i was just like oh i wrote that down like future bank is the long-term equity in your company and then the current bank you have to you have to bring people in current bank and then making deposits into this future bank. Um, what else? What else? Oh, there's so many cool things. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted him to share a really cool concept about what he calls the revolving pricing method. And today
Starting point is 00:18:43 he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So,
Starting point is 00:19:16 Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the Revolving Price Method book and over $150 worth of bonuses and get this all.
Starting point is 00:19:41 It's at 70% off. And I promise you guys, as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles
Starting point is 00:20:09 and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my
Starting point is 00:20:40 team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you gotta figure out, make sure that you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this assessment will teach you how to do.
Starting point is 00:20:55 Now, normally this assessment, you can go to workinggenius.com and there's two Gs in the middle, workinggenius.com. But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you you a 20 discount on the assessment which is only 25 so don't stress it's not an expensive test at all uh but you get 20 discount off when you put in the keyword secrets at checkout so go to working genius dot com again two g's working genius two g's in the
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Starting point is 00:21:44 Take this test for yourself and for your team. And I promise you it will change the working dynamics amongst everybody and help your company to grow. Okay. I got something cool for you. This will be kind of the last thing. I'll probably wrap on this. So this is the most interesting. So we're in Dan Kennedy's basement.
Starting point is 00:21:59 We're down there. He's got the computers. I saw the fax machine. I got a picture by the fax machine. All that kind of stuff. But I asked him, or not I asked him, he could volunteer, but he's just like, hey, there's no internet access down here.
Starting point is 00:22:11 I'm like, what? He's like, yeah, I'm not connected to the internet. And I know, like, if you guys, you've heard me tell stories about Dan, like he faxes, he doesn't have an email address, things like that. But not only does he not have an email address, he does not have internet access.
Starting point is 00:22:21 Like literally no internet, like there's, he couldn't check email if he wanted to because there's no, like he types, he's like, these computers are like typewriters basically.
Starting point is 00:22:29 He types, prints it out, walks over, faxes it to somebody. His wife has internet but he's like, but he doesn't use it. In the basement,
Starting point is 00:22:36 there's no, like none of his computers are hooked to the internet. Is this crazy? And I was like, well how do you research for your books? And he kind of points around
Starting point is 00:22:42 like all the books. He's like, this is my research here. And he looked at me, he's like, how do you research for your books? He's like, when you're on the internet, don't, when you're on the internet, don't you feel like you're standing in the middle of a strip club? He's like, how are you able to focus? I was like, that's a good point. In fact, so much so that now I came back and I told you this earlier, I'm in the Napoleon Hill room. Like my, my plan is every day I'm spending the first half day here where there's no internet
Starting point is 00:23:03 access. There's no, I mean, there is internet, but I'm not connected. There's no people to talk to. I'm just here writing and working and trying to get stuff done because I'm sure I'm like you. I get distracted all over the place. I have to literally, my team knows, I'll be in the office after lunch, but before lunch I'm here in a spot where there's no internet
Starting point is 00:23:19 so I can record podcasts, I can write, I can plan, I can do all the things that I need to do. So anyway, it made me excited to also figure like, how do I, I just need, I need to disconnect more, disconnect from social, disconnect from internet, disconnect more so I can get more stuff done. So anyway, I get a lot of stuff done, but I want to get more just like you guys. So anyway, those are the highlights for my, for my time with, um, with Dan. Um, Oh, for those in network marketing, he showed the two things that blew Herbalife up. Number one was the pin, like, want to lose weight? Ask me how.
Starting point is 00:23:51 Ask me how I did it. And he's like that initiated conversations and got people to ask the Herbalife distributors because they couldn't get them to go out there and be like, hey, do you want to lose weight? Or hey, do you want, you know, like having something like that was number one. And number two, and this was fascinating. There's a lesson here for somebody. Is that they would have on TV a late night infomercial kind of, but it was more like an opportunity meeting. And it was interesting because they didn't make money from the opportunity meeting, right? It wasn't like a direct response infomercial where they're making money directly. Instead, what it was, was it was an opportunity.
Starting point is 00:24:23 So people at home around the world would get their friends and family and say, Hey, Sunday night, we're doing this thing. Come over to our house and watch this again. They'd come together, turn on the TV, they'd watch it. And then the infomercial was the opportunity meeting and they'd sign up their friends there in the house. And that was their model. Is that so cool? Like, I think there's something there. If I owned a network marketing company, I would definitely exploit that and do it where, you know, just do a Facebook Live every Saturday night or Sunday night that's literally just the opportunity meeting and have the entire company bring people to that meeting
Starting point is 00:24:54 over and over again. I may try to do something similar for affiliates or for our new funnel builders, which is a new thing coming up I can't tell you about. Or I don't know. I haven't figured out how to leverage that yet, but I thought that was really, really cool that Herbalife did that for a decade or so.
Starting point is 00:25:08 That's how they grew. So much fun. So many fun things. So I hope that helps you guys. Hopefully you got a glimpse of some of the cool things I learned about with Dan Kennedy. It was everything I hoped for and more. And yeah, you'll be able to see some of the production,
Starting point is 00:25:24 what happens afterwards coming back from this year in the near future side of our companies. Appreciate you guys all for listening. If you enjoyed this, let us know. And if you're not subscribed to No BS Newsletter, you must take money. That's the only logical explanation. Go to nobsletter.com.
Starting point is 00:25:39 Go get subscribed, and you'll hear from me and Dan twice a month. So that's all I got. Thanks, you guys. Appreciate you, and we'll see you soon. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone
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Starting point is 00:26:30 To get this gift and your subscription, go to NoBSLetter.com right now.

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