Marketing Secrets with Russell Brunson - My First Mastermind... (and the Funnel I Use to Sell Mine!)

Episode Date: July 25, 2022

In today's episode you'll learn about the first mastermind I ever attended, and also the funnel I use to sell people into mine! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing TakeTheChallenge.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I'm excited. We are at a fun time of year where right now Dean and Tony are doing the next big product launch, which means whenever that happens, I get a chance to interview Dean and Tony and get a bunch of cool things from them and for you guys. And we also put together an amazing bonus for when they launch their course. And so the next couple of podcast episodes, I got some just cool marketing and personal development candy for you. So hopefully you don't mind. It's going to be a lot of fun.

The first one is actually, I was going back through all the old campaigns when we first, when mastermind.com first launched. And I was actually, you know, at that time a business partner with Tony and Dean and helping them do the initial launch, which was really fun and really cool. And as I was doing that, basically I created a whole bunch of pre-launch videos that were really cool. And so I went back through and watched them. And the first two, I thought were really fun. So I'm going to put those two together in just one episode. And it'll just be training on my very first mastermind ever, then also what my mastermind funnel looks like to sell people. So that'd be a really fun one for you guys to listen in on and hear. At the end of it, you heard me give a call to action for the new bonus, which obviously it's changed since three years ago, but the content, my first mastermind, and then also the funnel behind it hasn't changed. So that's what this

episode is going to be about. I'm going to share the audio from those two videos just to help you guys think about masterminding a little differently and how to sell a mastermind and hopefully it'll be beneficial for you. If it is and you want more, Tony and Dean are launching a new course soon. I don't have all the details right now to show you, but I guarantee it'll be amazing because come on now, it's going to be amazing. We are also putting together an insane bonus offer for those who get it. If you want to see what my offer is, depending on when the launch is happening, it may or may not be live, but it will be at TakeTheChallenge.com.

So if you go to TakeTheChallenge.com, you'll have a chance to see what my bonus offer is for this new launch. So hope that helps. Thanks so much for listening in and hope you enjoyed this episode. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey, my name is Russell. I want to thank you so much for registering for this series and I got some really cool stuff to share with you. Number one being what is this old book that I have right here that I found on eBay? I'm going to share with you what it is here in a second and the big secret I learned inside that you're going to know about. But before I do, I want to tell you a story about how this concept actually really affected and changed my life. So I want to take you back in time about almost, man, 14, 13, 14 years ago when I was first starting my online business, very first time. I didn't know what I was doing.

I was trying to figure out all these new things. There was Google. There was Friendster. There was MySpace was just coming out, and I was trying to figure out how to make money online. And I started having a little bit of success, and as I started having some success, I started looking for mentors and coaches to teach me. And so I started hiring online coaches, teaching internet marketing, things like that. But what was interesting is every time I would hire these guys, I kept hearing them talk about this guy. His name was Dan Kennedy. He was kind of an older guy who had been teaching direct response marketing. And I went to his website, which was horrible, by the way. And there was

nothing on there about internet marketing. I'm like, well, how did I learn from this guy? And I do remember they had one product. It was, it was called, um, it was called like the, the platinum $250,000 mastermind recordings. It was like the lost recordings or something. And look like it was intriguing to me. So I bought this thing. I remember getting in the mail a week or two later and I started listening to it. And it was funny because I first listened to Dan Kennedy. I didn't connect with him right away. I was like, oh, and I decided I was just, I'm not going to listen to this. There's nothing to do with internet marketing. He's talking about direct mail and all these crazy things. And so I kind of just, uh, just blew it off. And then, um, and then I remember about a month or

two later, uh, the house that I'd owned at the time, our, our yard flooded, uh, really, really bad flooding. And so I remember, uh, I called the city, they came down to look at the flood and they said, oh, well the, the, the pipe's broken, but it's on your, it's on the yard, not on the street side. So it's kind of your deal. Like, what does that mean? It's like, you got to figure this out. I'm like, I don't know how to figure this out. I'm a brand new homeowner. So I basically got a shovel and I dig down and try to find where this pipe was broken. And at the time I didn't have any, this is before, you know, iTunes and podcasts and things like that. So I didn't have the ability to, to go and, um, and, and listen to stuff like that. So I was like, what should I listen to?

And I went into my house and I had a CD player and I had this old course, uh, from these platinum meetings that Dan Kennedy was having. And so I put him in, put my headphones on. I started digging. I spent the entire day digging out my whole front yard to try to find this broken pipe. And while I was doing that, I was listening in behind the scenes of a private mastermind meeting that was happening. I remember listening to person after person, all sharing their ideas and their thoughts and their wisdom. And I remember just thinking, man, I would have paid any amount of money to be a fly in that wall in those meetings when they were happening. And just having a chance to listen, I learned so much from this group. And I remember

after that thinking, I have to be part of this group. I have to be part of this group. And so then a day or two later, I went and I went back to Dan Kennedy's website. I got his information. I was like, I gotta be part of this group. I contacted his office and said, well, this is his mastermind group, but it's, it's sold out. It was like a two or three year waiting list, but you can get on list if you want. I was like, no, no, you understand? Like I have to be in here. Like I'm a big player. I'm a big internet marketer. Like I'll be amazing here. And they're like, no, we're sold out. And I kept bugging him. I kept having my friends contact him. Everybody I could possibly to get in. And finally, I think they got annoyed with a little kid who was kept bugging him. And they're like, fine, here, you can join the program. Here you go. And they sent me an application form

and we're getting the application, looking at it. And I think the fee to sign up was like $25,000, which is probably as much money as I'd made, you know, to that point in my internet business. I was like, oh my gosh, I can't believe it's that much money. But at the same time, I was like, I've just been talking this big game to these guys about how good of an entrepreneur I am. I'm like, I have to be there. So I took out my credit card that I didn't have the money for, and I ended up buying access to this mastermind meeting.

And I remember thinking and telling my wife and my friends, I'm going to go to this Dan Kennedy mastermind meeting. It's going to be amazing. Jumped in a plane. I flew all the way to Baltimore, Maryland. I got there and walked in this room not knowing what to expect. And there's 18 people in the room, counting myself, and then one other person. And it wasn't Dan Kennedy. I remember looking, I'm like, who's, who's that guy? And we sat down, he started facilitating this

meeting. And I remember being really confused at first. And he introduced himself as Bill Glazer. Now it's funny is looking back in time. Now, Bill was my main mentor for the first six years of my business through this mastermind group. And he was, he was Dan Kennedy's business partner. He ran this group and he ran it very specific, very certain way. I'll talk about this here in a minute. But that mastermind changed my life. I went from making probably $25,000 to having my first million dollar year, my first $10 million year, and really getting the foundation of my business. But more so than just my business, my life, helping me figure out things. And that mastermind group to this day, some of those people are still my closest friends.

And so that was kind of my first experience with the mastermind group. I'll talk about, um, in some of these videos coming up, how I facilitate my masterminds and things like that. But, um, I want to come back to this book. So this book, if you, I'm sure you've probably heard of it. Um, some of you probably haven't read it yet, but if you haven't, you should, but the book is called Think and Grow Rich. And this is actually a first edition copy I bought off of eBay. I have an obsession with really, really old books, and so I buy a lot of them. And this is one I bought recently because Napoleon Hill, did I say Napoleon Dynamite? Napoleon Hill, he wrote this book clear back in 1937.

And what's interesting is Andrew Carnegie actually was the one, I think Andrew Carnegie was a billionaire at the time. He's the one that commissioned Napoleon Hill to go and write this, to go interview all the most rich, famous people and figure out what do they know that we don't know? And they come in and let's make it into a book. And so he went out there and did that. And there's so many amazing principles inside this book that if you read it, I think most people today who have made tens, if not hundreds of millions of dollars, attribute this as one of the first books that shifted their thinking. But one of the concepts he talked about here is the concept of a mastermind. And to my knowledge, this was the very first time that the concept of mastermind was ever taught

was inside of this book. And it's interesting because I took some notes before we started recording this for you guys. A lot of people think masterminds are different things. I think the internet marketing world's kind of defined a mastermind. Is this what it is? It's a group of people that meet together and it's kind of how it works. But the reality is initially in Think and Grow Rich, what a mastermind was a little bit different. Inside the book it says,

it says two minds, no two minds ever came together without thereby creating a third invisible, intangible force, which can be likened to a third mind, also known as mastermind. So basically what he's saying is when two people get together,

I have my mind, you have your mind, we come together in a room, we start sharing ideas and what happens is that the power of synergy, you know, Tony Robbins always talks about proximity is power. When you're in that room sharing those ideas, a third mind that's smarter than either of us appears and the ideas get bigger and that third mind is called the mastermind. So anytime at least two people meet together, it creates a third and powerful mind called the mastermind. So that's really what it is, is people meet together, it creates a third and powerful mind called the mastermind. Because that's really what it is, is people getting together and working together. In fact, it's interesting, Andrew Carnegie attributed all of his success to his mastermind group. In the book, Thinking Roads, they talked about how a lot of people said that Andrew Carnegie wasn't that smart of a person.

And I'll probably slaughter this story, but basically someone came to him and asked him you know, asked him all these questions and he didn't know the answer to them. They're like, you know, how are you the richest man in the world? You're not even that smart. He said, look, I may not know the answer to everything. He said, within my mastermind group of people, you know, I'm one button away from giving the answer to any one of the questions you want.

So I don't have to know it. I just have a group of people collectively where the mastermind intelligence among us has everything. And I remember thinking about that as I joined that first mastermind with Bill Glazer and sitting there in the room. And at first I was kind of annoyed because Dan Kennedy wasn't there, you know. And then I started watching this and the first person got up and the person talked about their business. They shared all the big wins that they had in their business that year. And I'm listening, I'm like, oh my gosh, like all these

ideas start flooding into my head. And then after they started asking questions and people started coaching that person, I started watching as these other millionaires were coaching this person on, on how to fix their business, what to change. And I'm sitting there looking, looking at this through my lens of my own business. I was getting ideas and thoughts. Like it just shifted the way that I, that I thought about things. And, um, it's amazing because, you know, um, the, the growth I had during that short period of time was, was second to none. And so, um, that's kind of what a mastermind is. And I'm going to be talking a lot about this over the next, weeks, partially because as you may or may not have heard, Tony Robbins, Dean Graciosi and me have been putting together a project all about masterminding and

how it works, how you can create your own masterminds, how you facilitate them, how does it work. In fact, in my business right now, we do over eight figures a year in mastermind sales between my inner circle mastermind, some of you guys know about, which I actually run here in this room. This is my mastermind room. I created it specifically for my Inner Circle Mastermind. We also have another type of mastermind program. It's a group coaching program. Between the two, we do over eight figures a year.

And there's not many companies out there that do more than us. On top of that, you've got Tony Robbins, who's been doing this stuff for longer than I've been on this earth, and Dean, the same thing. In fact, I joined Dean's mastermind group. It's $100,000 a year. Him and Tony are launching a new one that's $250,000 a year. But we want to teach you guys behind the scenes how these things work. A lot of times, I think, when we get into this type of business,

we want to create information products, things like that. The first default is, I'm going to write a book, or I'm going to create a course. And those things are good, but they can be really hard. In fact, one of the most powerful things you can do instead of that is actually creating a mastermind group. It's easier to do, it's more simple, and a lot of times it's more transformational for the people who have a chance to go through it.

And so I'm a big believer in it. And I'm actually going to be showing you guys more and more how we run our masterminds, what they look like, how do we fill our masterminds, a bunch of other stuff. But at the end of this series, Tony, Dean, and I are launching a new product that is coming out. And I've got some insane bonuses for you that are just specific for those who are watching these videos right here that nobody else gets. And so I want to make sure you check back on this page to find out about all

the bonuses. But what I want you to do right now, this is your first task should you choose to accept it, is me, Dean, and Tony are going to be doing a live webcast here in the next couple days. The date and the time will be down below. There'll be a button. Just click on that button, and it'll take you to a page where You can go and you can register for that. I'm actually flying down to Arizona to be in Dean's office. Tony's going to be there as well. All three of us are going to be in a room. It's going to be insane.

And I just want to make sure you are there. So make sure you register down below. Come show up. And we're going to be talking about the product, the course, the software, all the stuff that's coming out in this launch, which is really, really exciting. But make sure you don't buy yet. That's the biggest thing. I'm putting together a bonus that is insanely cool. You'll see on this page somewhere

a little hint of what it's gonna be, but I have a really special offer for you guys that's gonna blow your mind. It'll take the investment you make if you decide to make it in this training program, and it'll make it 10 times even better and cooler. So that's the game plan. So that said, right now, your call to action

is to click the link down below and go and register for the web class with me, Dean, and Tony. It's coming up soon. It's gonna be so much fun. I wanna make sure you are there, so do not miss it. And that's all I got, you guys.

Click down below. And on the next video in the sequence, in the series that's gonna be coming out, I'm gonna show you guys how we run our mastermind funnels. What does the funnels look like that we use to actually get people into our mastermind?

I'm gonna show you guys behind the scenes of two different ones, how they work, and how you can use them to grow your own mastermind groups as well. So that said, register down below and I'll see you on the next video. Hey everyone, it's Russell. Welcome back to the next video in this series. Today we'll be talking about mastermind funnels. How do you actually fill up one of your mastermind groups? That's something that's interesting. When I told

you guys before my story about being in Bill Glazer's mastermind group for six years, and when it was done, Bill had sold the company and I decided I wanted to plug in a different group and see if there's more people out there I can connect with. And so I started joining other mastermind groups. I joined one after the other after the other. But I never found one that really resonated with me. I thought, you know what, what if I just started my own? And I didn't know what that looked like, what it meant,

but I started trying to do it. And at first, it was really, really hard. It was like pulling teeth trying to get people to join. I tried everything I could dream up from doing webinars you know, doing webinars, doing teleseminars, like calling people on the phone, like randomly like messaging people through Facebook and like PMing them, like all the, you name it, I tried it, nothing worked. And I was like, you know what, Russell, you're this guy who's obsessed with funnels. Why don't you figure out a funnel that'll work for this?

I was like, okay, well, let's, is anyone else doing anything like that? Like, I don't know how to do it. You know, I had one, I had one, you know, doing anything like that? I don't know how to do it. I had one prior business. I had a call center where we had about 40 or 50 sales guys on the phone calling all of our leads and selling stuff like that. So I had a little success doing that before, but I was like, I don't want to have 40 or 50 sales people again. There's got to be a better way. There's got to be an easier way to do this. What does it look like?

And so we went to the drawing board and started trying a whole bunch of different things. What came out of it was basically two funnels and two funnels that were so powerful. Like these funnels replaced literally like 30 to 40 full-time salespeople. The funnels did all of the scrubbing, the washing, the getting rid of like the people that weren't the right fit, finding the best people and pulling them out. And just give me the point where literally we built an eight figure a year coaching, consulting, masterminding company with just two salespeople. And so we did it with these two different funnels. And I'm going to show you how to work because they're really simple, really easy. And then what's cool is if you do invest in the training that Dean, Tony, and I are putting together, I've got a long form video. I actually go deeper. I show you every

single page. I give you the share funnel links, these funnels and other stuff right now that are really cool. But for right now, I just want to kind of map out what they look like. So both these funnels are relatively simply, there's only a relatively simple, it's only three pages in both of them. And they're almost the same other than one key component. So the first one is what I call the free case study funnel. Okay. And the whole concept behind this is you got to figure out like, what is, what is, um, the result you're trying to get your customer, right? And have you done that for other people in the past? And if you haven't yet, have you done it for yourself, right? Like if you're like,

Hey, I'm gonna teach you how to lose 800 pounds in a weekend, which is a horrible claim. Don't do that. You'll go to jail. But let's just say you had yourself, right? And you're like, I am a teacher. I lose 800 pounds a weekend. If you've done it for other people, it would be a case study about their story. That's always better than your own case study. But if you don't have one, then it's your own case study about how you lost 800 pounds in a weekend, right? But whatever it is, that's the first thing. So then we have right here, and basically, this is the video of you sharing the case study.

And in my headline, something like free case study, dot, dot, and then boom, whatever the case study is about. Very simple, very easy, right? Then over here, you're going to have your Facebook ads and stuff like that. It's talking about, hey, here's a free case study about how I did blah. Very simple. Like there's no like trickery or, or, you know, tricky copy or sneaky. It's very simple. It's like free case study about how I did blah ads. Like, Hey, do you want to see a free case study about how I did blah? Go here. They go to the funnel. They watch this video and this page, what we call the reverse

squeeze page, like a typical squeeze page. Someone comes to it. You, you give them some curiosity and give you their email address. Reverse squeeze page. they come, you give all the value up front. So there's a whole video here. It could be 10, 15 minutes sharing case about how you did whatever you did. And then the end of it, the call to action is like, if you'd like my help implementing this inside your business or your life or your, you know, whatever it is you're selling, then click down below to apply to work with me. And There's a button down here that says apply. It's that simple. That's page number one, the free case study page.

So it clicks on apply, it pops up. From here, we ask for the name, the email address, typically. This gives you the ability to follow up with them back here. And then that redirects you now to page number two. Page number two is where you have their official invitation. And here we kind of talk more about what it looks like. You're going to apply to work with me. Here's how it works.

This is your official invitation. We explain the program in some detail. Not super good detail, but enough to kind of get excited. And then we have an application form right here where they fill out different questions, okay? And here is where we call this a takeaway sale, okay? The old school, I told you before, I had a call center where we were calling all of our customers trying to sell coaching. The takeaway sales different takeaway sales. Like,

look, I don't want to take everyone like pitch me on why I should work with you. So instead of you pitching them, like, Oh, you should work with me because I'm amazing. And blah, blah, blah, blah, blah, blah, blah, blah, blah, all these kinds of things. Instead you say, look like, like, tell me like I'm busy. I did this for myself. I've done it for other clients. I knew it for you as well, but why should I work with you? I can work with anybody. Why should I work with you? So they have to actually then pitch them, pitch, um pitch you on why you should work with them. It's changing the whole sales psychology, flipping it on its head. They tell you why they should work with you.

You send emails here, and you can send a bunch of emails here trying to get them to fill this out. Then after they fill out this page right here, then you take them to what we call the homework page. The homework page has a couple really important things. Number one is there's this gap between when someone fills the application and when you actually call them on the phone to sign them up for your coaching, right? There's this gap that happens in between. And so the homework is where I'm trying to intensify the relationship with them. So on my pages here, if you guys have ever seen my video where I tell a story about

my wife and I trying to get pregnant. I try to build a relationship about why I care about business and what happened, how we go fertility. I tell the whole story behind that, and it makes people connect with me at a different level. So I give them homework of assignments to do, videos to watch, things like that they need to do before this phone call happens. And then after that, then they go and there's a phone call. And the way we do our phone call, I'm not going to go into details, but it's a two-step. There's the first person that's called the setter. And the goal of the setter is to go over the application, see if they're a good fit.

If they are, then it moves on to the closer who then qualifies them and gets them into the program. So we usually have two salespeople to do this process. So that's kind of the whole thing. Now, one more really cool thing that we learned when we were doing this is back in the day when we had the big call center, it was structured where if we outbound called them, how much we made per application, so a dollar per application, if we were outbound calling them, it would go down, right? But if they were calling us, then it would go up.

So what we also do, we have a section here where I try to get them to call us. Hey, if you want to jump the front line, here's the phone number, 566-666-6, whatever it is. Like, give us a call, call this person, and they'll jump your application to the front. So I want to find the people that are the most hyperactive, most excited, have them call us so we can look at their application faster. And what happens is that it increases how much money you make. Okay? Now I'm going to show you guys some basic stats. And I'm nervous about sharing this because these, these change from industry to industry and business to business, but some

basic applications. Um, when you're looking at like Facebook ads, YouTube ads, Instagram ads, my goal is to spend less than a hundred dollars to get somebody to fill out this application here. Okay. So if it's costing you three or $400, you can fill out the application. Your case date wasn't good enough. The hook wasn't good enough, whatever it was. Okay. If it's below a hundred bucks, it's like sweet party. Like let's give us as many applications as we can. Then the backside here, again, you're not going to accept all the applications. You just, you just accept, accept the people you want to work with. But on average, we'll make about $1,500 every application we get. So we spend $100 to make $1,500.

So 15 extra money, which is amazing. But that's kind of how that thing all happens. So that right there is the free case study funnel. It's very powerful, very simple, very easy. If you do multiple things in your coaching program, your business, or your mastermind group, you can do different case studies on different things that you can solve, different problems you can solve for people.

It's always come back like, what's the big result I can get for someone? Then they case study showing how I got that result. And that becomes a hook to get people into this whole, this whole flow. Okay. So there's the case study funnel. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy

that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study,

and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about

creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com

slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done.

Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 minutes. But even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be

the most joy, number one. But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. Now, the second type of funnel is almost identical from here on. It's identical, doesn't change, but this part right here changes a little bit. And this right here, so I'm going

to do this and I'll arrow up to here because this whole rest of the process is the same. Instead of having a free case study, what we do is we just have a straight story or testimonial. Okay? The person right here. So if you've seen my Inner Circle page, there's a video of Liz Benny telling her story. Her story worked with me. It's like a three-minute video of her telling her story. It's what happened to work with Russell.

It was amazing. It's the experience I got. If you have a chance to work with him, you work with him. And then right there, there's an apply button apply and boom, pushes them to the same funnel. Okay. It's two, two, two funnels. Very similar. One is here's a free case study about how I got this result for somebody. And number two is just, here's a success story. Here's something that somebody did. It's awesome. And it's very simple, very easy. Okay. So there that's, that's kind of it. you guys.

After like literally probably five years of testing and tweaking and trying multiple pages, tons of pages, no pages, like this kind of hook, this kind of like all sorts of stuff. And all of a sudden done like these two funnels and that process were the ones that work the best for us out of everything, okay? So I hope that this video helps you see behind,

for all my funnel builders who are geeking out on this, like how do I now get people into my mastermind groups? This is the process. This is the path. This is exactly how we do it and how you can do it as well. With that said, I want to remind you guys that the big launch for masterminds is coming up. I want to also remind you that we have a very special bonus coming out. Inside this bonus, there's some really cool things.

Number one being the question that most of you guys will be asking me or thinking in your head. It's like, what does the setter say? What's the closer say? What's the difference? How does this work? Part of my special offer is going to be giving you the actual sales scripts for both of these people as well as training to train them. So if you just have two people, you basically watch this video, read the script, and that will be part of it. This bonus and all the other stuff I'm going to tell you guys in the next video is only available right here inside of this.

If you buy through my affiliate link, if you buy anywhere else, you don't get that part of the bonus. So I just want to remind you of that. So make sure before you buy this package to come back here, check out exactly my offers. When it goes live, it's going to be going live next day or so. All right. So the last thing I want to make sure you do right now, the call to action for this video, is make sure if you haven't yet registered for the web class with me, Tony, and Dean. It's coming up very, very soon.

There will be a button down below. Click on that button. It will take you to the page yet registered for the web class with me, Tony, and Dean, it's coming up very, very soon. There'll be a button down below. Click on that button. It'll take you to the page to register for the web class. It's going to be so much fun to hang out. So make sure you register for that. And with that said, after you register, then just wait for the next video to come out because the next video is going to show you

what you get when you buy through my affiliate link. It's going to be a lot of fun. I think you're going to love the offer. It's very special. It's going to give you this piece of the puzzle, which I know you're going to love, and a whole bunch of other cool stuff as well. So with that said, thanks, you guys,

and I will see you on the next video. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff, and be sure to tag me and let me know why you like this episode

and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. And this free gift comes with almost $20,000 worth of pure money-making information for free. Just for saying, maybe you can get this gift from Dan and for me right now at no BS letter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your

mailbox each and every month, one from Dan Kennedy and one from me. To get this gift and your subscription, go to nobsletter.com right now.