Marketing Secrets with Russell Brunson - My New "Thank You Page" Secret

Episode Date: May 11, 2020

This is getting me $4 per lead before we sell them anything. On this episode Russell talks about re-discovering the thing that turned Clickfunnels from a few million dollars a year business into a few million dollars a month business. Here are some of the insightful things to listen for in this episode: Find out why asking people registered for a webinar what they were struggling with lead to something Russell had forgotten about.. Find out how a thank you page can help you make back the money you spent on ads before you even begin a webinar. And see why Russell is going to try and take more advantage of this trick and why you should too. So listen here to find out the thank you page secret that helped Russell make money before his webinar even began. Transcript - https://marketingsecrets.com/blog/309-my-new-thank-you-page-secret Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm gonna remind you of a lesson that I learned long ago that I just got reintroduced to, that I wanna reintroduce you to as well. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital,

who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so seriously, you don't when something is working really good and you stop doing it for some reason? That's what happened to me. So let me tell you a story.

When we launched ClickFunnels, we tried multiple different types of funnels, right, to get this thing to take off. So number one, we tried just selling a free trial to continuity. We launched that and it bombed because we couldn't, number one, afford to pay for ads on anything because we didn't make money for 14 days. So it was hard to grow it. Number two, affiliates didn't want to promote because they weren't getting any money. So we're like, dang it.

All right, so then we shifted around. We're going to sell ClickFunnels for $1,000 for a year account and that'll be our model. So we did that and the webinar worked and it converted. The problem was we made $1,000 and then we didn't get any money again for another year, which makes it hard to hire developers and programmers and support people and all these people for the things.

We're like, ah, we want continuity income. So then this was the idea. This was the idea that took ClickFunnels from like a couple million dollar a year business to a couple million dollar a month business. What we did is we had basically, you would register for the webinar, and then on the thank you page, you would go and get a free trial to click on this and go get a free trial before you

show up that way you can play with it and then we'll show you how to use it when you go to the webinar and that was the the magic sauce year number one we sold i think 2500 people bought the thousand dollar offer um but 7 500 stuck on the year so any of you only 10 000 active members 7 500 stuck from the trial and then we had end of the year when we had 10,000 active members, 7,500 stuck from the trial. And then we had continuity to pay for bills. We had cash to pay for ads and to pay for affiliates and things like that. And that was the secret. And we did that for years. And then I forgot. So there you go. So what happens to the best of us? I forgot about that. And for the most part, I didn't do much things on the thank you page. You automated a webinar, someone opted in now and they go directly to the webinar

and you got sold, but you didn't get the thank you page, all those kinds of things. So rewind back to three weeks ago, we were doing the very first ever Seekers Masterclass. And Seekers Masterclass, the whole point of it was like, hey, I'm going to teach you a secret from.com secrets, expert secrets, and traffic seekers book. And at the end of it, make you an offer for ClickFunnels. And so we did that. And in almost like a last minute thing, I was like, hey, how about this on the registration process? Let's ask them the question, where are you struggling most in your business? And the question was simple.

It was like, number one, I'm struggling because I don't have a funnel. Number two, my funnel's not converting. Number three, I need more traffic. And then based on what they picked, it took them to three different thank you pages. So if they said, I need more traffic, thank you page is like, thanks so much for registering. Hey, you told me that you're struggling with traffic. You should get a free copy of the traffic secrets book. Like it's awesome. Go get it. You know? And if they said, I'm struggling with conversion, I was like, Hey, thank you so much for registering. By the way, you told me you're struggling with conversion.

You should get that. The expert secrets book. I'm like, I'm struggling with funnels. I'm like, docum secrets book, right? So three different thank you pages. And I said, go get this book before the webinar starts. And that way, you know, when the webinar ends, you'll get the book in the mail and then you'll be able to start studying it. And that was the offer in the very first week of the launch. Before the webinar hit, we did $50,000 in books, you know, people going through the book funnels before the webinar started $50,000, which is crazy because I spent $50,000 in ads to fill that webinar and I still would have been breakeven. Okay, you guys getting this? So that was pretty exciting. The number two, we had kind of the exact same thing as I did the second week and the same thing. We had similar

results. We didn't have as many leads coming through, so it was smaller, but same kind of thing. And then this week or last week, we did Funnel Fridays for the first time. And I might have told you about that a little bit. We did Funnel Fridays, and we did the same kind of thing. When they registered, I asked them that. We also had Jim's book. Jim wrote a book called Copywriting Secrets. I said, is it funnels, copy, conversion, or traffic? Based on that, there's four different thank you pages.

Same thing, it crushed it. We did, I don't know, 30, 40 grand in sales before the webinar started, before the thing even started, which was crazy. Then, this week, we're doing the List Building Secrets training course, and we hadn't registered, but this time, instead of having one of the books,

I was like, we have a $7 report called LeadFunnels.com, which is like, has like 108 different swipe files, different lead funnels I like, and there's obviously a whole funnel behind it. So this one, I hadn't registered for List Building Secrets, and the thank you page was like, by the way, after, thanks so much for registering, you should go get this report before the thing starts uh go get it right

now so people would go and they would get it it's a seven dollar report so um we sent two emails out for this for this thing we had over ten dollars people register over forty thousand dollars in sales from leadfunnels.com on this free thing that means we made four dollars for every opt-in before the training even started. Anyway, are you guys getting this? I want you to understand because using your thank you pages efficiently and effectively can literally replace your ad costs. It makes your ads free. I can spend $4 per lead to get someone to register for this summit now, for this training

series, and still be profitable up front before the thing even starts, which is crazy. Right. I think that's what I had forgotten about. And it's so exciting for me. I'm more excited refreshing the thank you page stats than I am with, um, you know, with doing the actual webinar, doing the sales, like I'm more excited about that part of it because it's just free money before we even start the selling process. Um, which is, which is really, really cool. So I want you to think about that and go back, like, what are your front end offers? You have like, what we can put I want you to think about that and go back. What are your front-end offers you have? What can you put in thank you pages, for your webinar registration pages,

for your opt-ins, for your everything? The thank you page offer may be the new secret that we're remembering once again. And so I want to put that into your minds as an interesting thing to think about and to start playing with. So anyway, I'm going to keep doing it. I'm going to test a bunch of different offers, different things, but I'm just pumped and excited about it. So I want to share with you guys anyway, I'm going to keep doing it. I'm going to test a bunch of different offers, different things,

but I'm just pumped and excited about it. So I want to share with you guys today as we're going into today. So I'm going back into day number two now of the List Building Secrets training to keep fulfilling. And tonight I make the soft offer and tomorrow I make the harder offer.

And even if we fail, we already made 40 grand up front before we even started the pitch, which is amazing. So my goal is to 10X that. So if I can make 400 grand, that'd make me happy. But I don't know. Who knows? We'll see what happens. Anyway, appreciate you guys. Thanks for listening and go a little back and look at your thank you pages.

There's gold sitting there. You need to take advantage of. So that said, thank you guys so much. And we'll talk to you soon. Bye. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join, um, arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. Everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your

next funnel. No matter where you are in your business, um, this challenge is going to help you to help you understand the strategy, help you understand the tactics, hope you understand all the things you need to be successful with your funnel. So, uh, what I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. Onenelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days,

so go get started right now. Onefunnelaway.com.