Marketing Secrets with Russell Brunson - My Plan To Build A $100M Per Year Business From Scratch

Episode Date: January 19, 2024

Have you ever wondered, "What would Russell Brunson do to grow a company to $100M per year?" This episode is going to be a treat, because I've only revealed this plan three times to people who have invested thousands of dollars, and this is the first time I'm revealing my $100M per year plan publicly! Specifically, this is my plan to grow my newest company, Secrets of Success, into a $100M per year business in 24 months and it follows the strategy I've termed, "The Linchpin." And you can see this entire plan in much more detail during our "Two Comma Club LIVE: Linchpin Edition" event starting February 7th through February 9th. Come and check it out at https://twocommaclublive.com and get the entire plan for your business following the exact same blueprint! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Two Comma Club LIVE Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Smart Water Alkaline 9.5 plus pH with antioxidant, there's nothing to overthink. So, while you may be performing mental gymnastics over whether the post-work gym crowd is worth it, if you'll be able to find a spot for your yoga mat, or if that spin instructor will make you late for dinner again, don't overthink how you hydrate. Life's full of choices. Smart Water Alkaline is a simple one. Welcome to the Marketing Seekers Podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist.

You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast.

And oh, do I have a treat for you today. So are you ever curious, like what would Russell do if he was trying to build a new business to $100 million a year? What would be the step-by-step process? Well, good news is, as I've explained it three times in the last year, once was the Pirate's Cove to my Category Kings and Atlas members who paid $250,000. Second time was in a deck in day with my Inner Circle members who all paid $50,000 to be there. And third time was at Funnel in day with my inner circle members, um, uh, who all paid $50,000 to be there. And the third time was at funnel hacking live nine. I did on stage and the one I did for like nine, um, basically we had about, uh, it was

about an hour long and I'm not going to give you that one. Cause that one, you know, this podcast and my podcast typically, you know, 20, 30 minutes long. So, uh, but the one I did it deck in a day, um, I kind of walked through the process and, um, I want to give that to you. Um, cause I think it'll help you guys to kind of see like what I'm doing, like why we do the linchpin, why it's so important, how we're using it to scale and grow our companies and a whole bunch of other stuff. And so I'm gonna give you that version, but if you want to see like the full out, like long one from funnel hiking live, there's only one way to do it. Okay. We don't normally sell replays of funnel hiking live and stuff like that,

but coming up here in a couple of weeks, um'm doing a new event called Two Comic Club Live Lynchpin Edition. And the first time we did Two Comic Club Live event was during the pandemic. And it was amazing that obviously that presentation got shut down because you know, that, that event got shut down when the pandemic was over. And so now we're doing a new one. It's called Two Comic Club Live Lynchpin Edition. And basically I'm taking all the core presentations from Funnel Hacking Live 9, as well as like a dozen other amazing presentations that were not at Funnel Hacking Live.

And we're doing a three-day virtual event. It's gonna be so much fun. And so if you wanna see the full long, full version of my 90 minute or 60 minute presentation teaching how I'm gonna go from zero to $100 million, you can get the whole thing with the slides and everything there at the event. The coolest thing about this event is this is a, some of you guys

have seen me do events like this in the past. And it's really cool because some of those things where, um, the event is worth 300 bucks easily, but I'm not going to charge you guys for the event upfront. Uh, in fact, all you gotta do is you gotta go to two comma club live.com and go sign up, put your credit card in, and then you can have a chance to go through the entire event. And then when the event's over, if you like it, then you can pay. And if you don't like it, you don't have to pay anything. So it's kind of like a risk reversal because I want to make sure that you guys love it as much as I think you're going to love it. But it gives you the chance to literally sit through 80% of Funnel Hacking Live, the last one, plus a whole bunch of new

presentations and more of Funnel Hacking Live. And it's awesome. And so basically the option is you sign up right now, you put your credit card in, $0 now. And then when the event's over, if you like it, you pay $197. $197. So you can literally go and just sign up, go through the event, and then cancel. And then you don't pay anything at all. Or you can, again, after the event's over, if you like it, you pay basically $200. Or there's also a prepay option where you save $50 for $150. You prepay and you get the whole thing and you get the replays for about a couple weeks.

So anyway, it's worth going to. We've got almost 1,000 people already registered for it. It's going to be a really fun virtual event that I'm going to be hosting. It's not just watching random videos. I'm literally going to be from Boise headquarters streaming live. The dates are February 7th through 9th. So yeah, I would recommend it. Go get your ticket.

2comaclublive.com. T-W-O-C-O-M-M-A-C-L-U-B-L-I-V-E.com, 2comaclublive, all spelled out. This is a one-time virtual event. It's going to be so much fun. So if you want to understand the linchpin even deeper, please come to that. With that said, you have a chance to listen to this presentation, about a 20-minute presentation of me showing how I'm using the linchpin to grow Seekers of Success.

And I hope you love it. And I hope you come hang out with us to go really, really deep in the linchpin over at Seekers of Success. And I hope you love it. And I hope you come with, hang out with us to go really, really deep in the linchpin over at 2comiclublive.com. Thanks so much. And I hope you enjoy this presentation. So at the end of the Atlas group, we had like a two hour window before it ended.

And everyone's like, well, we're out of stuff to do. What do you guys want to talk about? And they're like, tell us how you're going to launch 6 Seekers. And Eileen was interesting. Eileen's like, well, we're out of stuff to do. What do you guys want to talk about? And they're like, tell us how you're going to launch Six Secrets. And Eileen was interesting. Eileen's like, I think it's impossible to do a $100 million a year business that's not a software company. I was like, oh, that's a huge false belief. It's totally possible.

And so they're like, well, show us how you're going to do Six Secrets to Success. I'm like, okay, that'd be easy. So this is my model, my plan. And I think my goal is to get $ hundred million dollars within 24 months, uh, MRR, right. Or yeah, ARR. So a hundred million a year annual recurring revenue is the goal with it. So that was kind of the thought exercise. And we're trying to reverse engineer the math numbers I don't have in front of me. So maybe you'll remember it better than I can, but, um, so, all right, should we do it? That's really fun. You guys wanted to see Lynchpin at a hundred

million in 24 months. I saw it. Okay. So step number one then is like, what are we actually selling? And unfortunately for most of us, me specifically is I always start with like, what's the funnel going to be? But with this, I was like, we need to make sure the product's really, really good. Like what's that actually going to look like? And so, um, and we've, and Justin's been closing these deals like crazy. We've got Napoleon Hill Foundation. We've got Nightingale Conan. Like we got, it's exciting. And so first thing is like the actual membership site, right?

So here's what it looks like. Secrets of success. You guys know I love my side menus where we've got different tiers. So right now we're leading with two tiers of continuity and eventually we'll be opening up a third. A couple things is like the power of software continuity is software is sticky, right? Somebody signs up, and they're less likely to leave. The problem with info product continuity is like when someone has info products, if you cancel, there's no pain to disconnect there. That was always the biggest problem with Dan Kennedy's newsletter.

It was just like there's no pain to disconnect. So I'm like, how do we create pain and disconnect inside of a continuity program? And there's a couple of ways that I've seen that work really well. One, which goes against my selling model. So I'm not using it, but it's like the front end is like, you charge $500 for, to get into the program. Then it's $97 a month. And that keeps people in because if they cancel, they got to pay 500 to get back in. You know what I mean? Um, but that goes against the MIFCI thing. So I don't, we're not doing that, but that's one way that I'm like, that keeps people sticking longer because it's the cancel. They got to pay 500, get back in. So there's like that pain of like, if I just can't come back in, it's going to cost a lot. Right. Um, the second one is when

we're thinking through this as like is, um, audibles model and audible sells, um, credits, right. Um, and see credits to unlock audiobooks. But if you cancel, well, in my world, it'll go away. So what will happen is when someone joins Speaker of Success, there's kind of two pieces here. Sorry, I wasn't prepared for this. So I'm going to jump around a little bit. We'll edit it and put it in chronological order later. So if you follow like Stu McLaren's methodology with membership sites,

the most important thing you can possibly have is a success path, right? Um, one of the mistakes that I make, other people make is like, you have a membership site. It's like, here's a billion things. You have access to everything, right? It's like paying for a library card. No one pays for a library card because you walk in and everything's there, right? So Stu's like most powerful thing in a membership site is a success path. So first thing is you come to, you come to see your success and it will be a success path that like takes you through these trainings that you go through, and so on and so forth. So there's a success path. Our plan with these trainings are to be facilitated trainings, which how many of you guys saw the two linchpin events we've done so far?

We're taking Garrett White's facilitated model and doing it live in 2Comic club X coaching program and just working insanely well. This is not going to be done in nine minutes. Anyway, so we'll put a thumb in that. It's awesome. So we're going to be doing that right is these will be facilitated training. So someone will come in there and it's like joint, like first training,

good in there. They jump on. It's a one day event teaching people like the core things. They'll graduate from that one. It'll take them the next step and takes them through the success path, which hopefully will take them three, four, five months to get through the whole thing. But it's the thing that's moving them through the process, right? And the goal is like getting them engaged, moving through a process while you get them

to stick with the community. People join continuity for a hook, they stick for the community, right? So that's the first part. This is the training cycle to get them connected. Now we're going to get them connected to the community. And so the other piece, and because I like, me personally, I like having lots of stuff, the second piece of this is going to be a library. So when you log in, it'll appear, it'll be like home, and there's a tab that says library,

and then there'll be a couple other things. So you'll see the library tab. You click on it, and it pops you over to a page. And on that page, have you seen these pages yet? I'm learning off the show each night. They're beautiful. Um, anyway, I have all my favorite authors like Napoleon Hill or some sweet Mard and like all my favorite authors are here. At least Lincoln Benedict. Um, anyway, all the authors we have. And then underneath there's like, Oh, we have three to point Hill courses. We got two from or since we Mard, we got, so we have all the courses, right? And so what happens when you

join the member site each month, you get two credits, like audible credits, right? So it's like, you have two credits. Go pick which courses you want to say, Oh,

I want to go to the point here. I want to go listen to Maxwell Maltz. And what's cool is like, um, some of the stuff right now, Jenny's got a team where we're taking all these old books I've been buying. We're scanning them and we've got a team doing audio books. And so you can like these books that are unpublishable,

unfindable. You'll be logging, like get the PDF and the audio book and listen to them. Uh, or, uh, the bunch of Napoleon Hill stuff, Justin closed deal, Napoleon Hill foundation. So they're sending us all Napoleon Hill's unpublished works. And those are going in here also as audio book and, and, uh, and PDF. So you can read and listen to those. You come here. It's just like a library of like, what I want to learn this month. And so you'll have two credits. So that gives you the ability to like have really cool things. And what happens, you're unlocking books.

If you cancel membership, they all disappear. And so if you want to come back later, it's like, oh, I lost all my books. I don't want to lose the pain and disconnect. Right now it's pain and disconnect because you're building your library. You don't want to lose these things. And the second thing is community. How do you do community? So what's going to happen is each month, collectively as a community, we're going to pick one thing to go through.

So if you get two credits each month, you go get like whatever one you want to learn. But like, hey, we're all going through, um, brain knowledge of the else that you can benefit this month. So buy your second credit, that one. So everyone gets the same credit. And then we have a whole book club. We come in here and it's like, we're reading the book that we're talking about. We're doing live trainings, like just geeking out and like building this community of people geeking out on, on a book and a topic and just having fun. So that's how, while they're going to success path, we build community connections, stick and, um, and then building something where if they, if they lose, there's pain to disconnect.

So that was the first goal is like trying to create that site. So it's just like amazing. And so this is like mostly done right now. All my angle cone and stuff we're getting in here. Um, anyway, and it, it'll be a growing library cause we still have tons of stuff coming from them. Um, anyway, so there's step one is just making a really good continuity program. Okay.

So that's step number one. Um, step number two, then we need a really, really good MIFC. Where do you hear about this MIFC? That's awesome. And I don't think, uh, Jenny's gone. We probably don't have it in here. Um, I'll go find three. You know what's out?

Okay. So the MIFC is like a couple of things. Like, obviously it's like an irresistible offer. That's that you got to have. Right. Um, and so the first thing we did is the most famous personal development book in the world is thinking grow rich by what's his name again? Napoleon Hill, the man. And so, um, we did deal with the Napoleon Hill foundation where they let me make my own version. So I wrote the Ford for it. I designed the cover and the rapper. So it's like the Russell Brunson version of Think and Grow Rich. So we get that as part of MIFGI. So we got Think and Grow Rich. And then I'm like, well, you can buy Think and Grow Rich anywhere

though. So it's kind of cool. Like how do we make it so it's irresistible? And so there's two other Napoleon Hill things that are unpublished. Nobody has access to them. One's called It'll Place You Wherever You Wish to Be Amongst men. This is the Mifki that Napoleon Hill used for the Napoleon Hill magazine way back in 1919. Uh, he was back in 1919. You could buy this book from him for $50 or you get it for free when you subscribe to his magazine.

And $50 back in 1919 is about $3,000 today. So he was using the same stuff where you're like, this is his book. It's $3,000 or you get for free if you join my continuity program. Like I'm just copying Napoleon Hill. Anyway, so that was his, so that book is, we republished that one. Um, uh, lessons in applied psychology subtitle. And then the third one is, um, Don Green. He's every month. He's the guy that runs the Napoleon foundation ever since Justin closed the deal every month.

Actually every week I get a box from in the mail with just random stuff, Napoleon Hill pictures and books and records. And we got old movie tapes. And anyway, one of them came to psych this like unpublished manuscript he wrote called the secrets of master salesmanship, which he titled his secrets to that. Come on. I love this guy, but it's like, it's like how to sell through anyway. So like we got the rights and we published that. So this is a MIF key that you get this, the two books you can't get anywhere else on the planet. And then think and grow rich, which is most popular. And that is the MIFC that you get this. So two books. You can't get anywhere else on the planet. And then Think and Grow Rich, which is the most popular. And that is the MIFC with a bunch of other digital stuff. But that's phase number two.

So it's the MIFC that gets people into that, right? So they'll pay free plus shipping. They get a 14-day trial of continuity. And that's kind of the first thing. So that's kind of the game plan right now. MIFC, this should be done post-Funnel Hacking Live in like two weeks, within 14 days of Funnel Hacking Live. Stephanie and I are racing. We're both going to be launching something.

But this will be our initial MIFKI launch that we're promoting it to. So we'll promote it. Justin's lining up the Dream 100, trying as many people as possible. We're not doing like a set like this launch is June 13th. We're trying to do that kind of a rolling launch where everyone's promoting it as soon as they can. We are building out a two-tier affiliate program. So the goal is I think first tier is 35%. The second tier will be 10%. that kind of a rolling launch where everyone's promoting it as soon as they can. We are building out a two-tier affiliate program. So the goal is I think first tier is 35%, and second tier will be 10%. So as soon as somebody promotes this thing, boom,

and they get a whole bunch of people coming in, they'll be like, who are your friends? We also want this. And then introduce us, you get 10%, and we set it up. And so we'll create a whole affiliate army all promoting this like crazy. And that's kind of the goal right there. Two minutes left. Okay, we're only and that's kind of the goal right there. Two minutes left. Okay. We're only through step number two of the thing, but that's kind of game plans. We're all promoting here. Um, we have an email newsletter. It'll be ours is actually a daily email newsletter

is happening to all the leads coming through all talking about stuff inside the membership site. And they're also, they will be, um, there's a nice $97 a month level and eventually have a $297 a month level based on the math that we know. Uh, typically what happens is about, let's say you get a hundred people to sign up for the nice $7. You get about 10% of people to upgrade there. So based on our math, it was like, I think it's like 30 or 40,000 members between this and this. And then the continuity in the background was like 2% buying the, the high end future self coaching. I think it was 30,000 active members gets us to a hundred million dollars a year. And if I remember right, it's 30,000 active members at $97 a month gives us um, 3000 ish at two 97 a month and gives us whatever 2% of that at, at 25 K year.

It ends up being about 50 or sorry, about about $100 million a year of ARR. Okay, so then MIFC launch happens. It's all going well. Traffic's coming in. And then the next phase in this thing called the linchpin, in my last one minute, four seconds, is then we come through, then we'll start doing challenges. So we have rice in the foundation,

think and grow rich challenge. I'm a person who can do that. So when you're thinking about challenge, everyone will register. So all these affiliates from probably the Mifki will then come back and we're like, Hey guys, you're making a ton of money off this thing right now.

We're doing thinking grow is challenge. You should all promote it. So then everyone promotes the rich challenge, which then pushes people to the thank you page Mifki. And we get a whole bunch of people from there. And then from there, here we sell the $297 level at Hire, which gets this, you know,

this is where we get the 10% of people getting the higher level. That's the Think Rich Challenge. That'd be month number one. Then month number two, we do the Mental Dynamite Challenge, or the Science of Success Challenge, or the... Anyway, we just keep rotating through different challenges based on a book titles from Napoleon Hill.

Um, and eventually it could be other ones. We could do Maxwell malls. We could do Earl Nightingale. We could do, but it's just pulling in, uh, people that are awesome and doing a challenge based on their thing and pushing people in. And then we just keep doing that forever. And then eventually we do a big, huge, uh, round, square holes, virtual event. This is amazing. People come. My vision I want to do long term is having Funnel Hacking Live. Then six months later, I do the Secret Success event. Those are my two events I do each year.

Boom, boom, back and forth. This one comes with all personal development. At the end of it, we sell people in the future self-coaching. Boom, $100 million a year in 24 months. With 18 seconds to go. No, I'm 18 seconds over. What do you guys think? Yeah.

I think it's cool to see it happen before it happens. months with 18 seconds to go. No, I'm 18 seconds over. What do you guys think, huh? What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. And Taylor spoke at our last funnel hacking live. Cause I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JP Morgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash

on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately, it's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can

grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson.

And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took

me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not

an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off, but then we'll take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as

well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. You know, calling your shop, Dave Ruth, but the keys are obviously it's like,

it's like, this is the number, right? It's metric is how many people are monthly. It was a 30,000 was a 50,000 based on numbers. You remember that I shared in the thing for what? To get to a hundred million dollars a year. Cause basically it was this number at 10% or $297 a like two and a half percent 50 000 it was 50 000 because 50 000

members 100 000 is the goal and 50 000 is the failure oh yeah yeah 50 000 dollars if 50 000 members we fail and we do 100 million a year that's right that's what it was um but it's very formulaic very like when you look at lynchpin as a whole it's very formulaic systematic just like really continuity is sticky miffy gets people in drive a bunch of leads there and then start doing dramatic demonstrations to fill the dramatic demonstrations and so we just keep doing this and then having a really good one of my big things i talked about category kings and atlas group is like we have to get better at creating better offers for our affiliates and so like we got to make really good offers for affiliates where they will want to promote because it's not just us driving traffic

we got a whole army of people driving traffic as well um and that's kind of game plan is the coaching continuity too or is it like a high ticket it'd be a high ticket yeah $25,000 a year so this continuity is 25 grand a year or whatever 20 grand a year whatever the thing is but yeah yeah when you targeted the 100 million is it just based on the 97 to 97 oh cool factoring the coaching yeah it's basically figuring out other members who we have here 100 million? Is it just based on the 97 to 97 factor in? It's basically figuring out of the members who we have here, 10% are here.

I think it was 2% or 2.5% that signed up for high-end coaching. Okay. That's the stat. That was the three things you have. This is not the end version. This box actually was the really crazy one. There's the Think and Grow Rich with the Ford by Russell Brunson. Ooh, how many of us want this? Just go to secret success.com slash just getting, um, so that's the, that's the think and grow rich book. Um, and this is like,

uh, we found a really cool artist from Belarus or something that who, who did this thing. And I've had him do a design is for every every one of these authors that are republishing. So if you go to secrecyofsuccess.com and click on the authors tab, you'll see all the ones he's done. There's like 20 or something he's done, but we're getting like every, all my people done in this design

that we can do tons of books with like, like this is like the, our brand of each of the authors faces and stuff, which is, I think that design just. If you have time at the end too, we read the foreword at Atlas and it's pretty cool to hear him read his board um oh okay can i do one more thing oh sorry you're okay if i over deliver you guys okay with that okay there's i i have a thing i think this is like the future of

continuity funnels um this came out of like a whole bunch of brainstorm it's like so simple when you think about later like oh i'm of brainstorming. It's like so simple. When you think about it later, you're like, oh, of course, this is like the easiest thing in the world. But I think this is like, this is going to, the way we structure the MIFKI funnel I think is the key to be a part of this. So if you look at, okay, so there's MIFKI funnel, and you guys know it's free plus shipping. Obviously, we'll have some kind of order form bump.

In the past when I've done continuity offers, a lot of times I'll have like, let's say it's $97 a month or nine, nine, 70 a year. Right. And so, um, we'll be by yearly. And what typically happens to break down, it's usually like 90, 10. So 10% of people will pay, pay up front, which is great. Right. It helps cover ad costs and stuff like that. But I was like, the thought was like, what if instead of doing that, what if, um, so we, we only offer the trial here. Right. And then if our goal is to give people yearly, how do we make that a better irresistible offer? Because right now it's just like, here's a continuity program or you get two months for free when you, whatever. Right. So I'm

like, what if we made this offer really, really good? And so what we do instead, I don't think it's in here. Yeah, it's not in here. Um, there's another, um, uh, there's another unpublished book I got from Napoleon Hill called The Hand of Destiny. The guy that I bought the manuscript from, he used to charge people $10,000 a day to come to his house and to read the manuscript. He sold me

the manuscript. My initial quote was he wanted $10,000 per page of this manuscript. I negotiated it out. I literally paid $5,000 per page of this manuscript. That was the cost that I paid for this book. And so we took that entire manuscript and, um, do we have one here? The hand of destiny one? Oh, there's one in my office, um, right under the TV. Um, so the way we designed it, Oh, sorry. The way we designed it, uh, basically when you open the book, you'll see the left-hand side is the actual scan copy of Napoleon Hill. It's cool because it's his,

like his notes and editing. There are pages or headlines he didn't like, so we type it on a typewriter and cut it and then literally glue it on top of it. It's just cool to read through it and see it. So the book you open, the left-hand side, you see the actual manuscript of his edits, his everything. And the right-hand side, our team edited based on Napoleon Hill's edits, did it. So you can see the original and the other one. So you can read it as you flip through. You see left-hand side, right-hand side.

It's the entire book. And then we printed it in old paper and we did it where we didn't. So back in the day, the way they would print stuff, they would print it and they'd fold it all up and then they would like cut the pages. But a lot of times you buy books, a lot of the old books I buy now, the pages were never cut.

So you'd literally have to like rip each page apart. And so we printed this to be that way where like pages are like, you have to break each page. It's just like a cool old experience. And so my plan was to sell the book for $1,000. That was the whole plan. And I was like, wait, what if that book was free if you upgraded it and paid $9.97 for the year? I bet you, I don't know yet.

Again, 10% of people would buy in funnel. I bet we get 30% of people to prepay with that. And if we do that, the metrics are insane. Um, we can spend our ability to spend is off, off the,

off the wall. So that's the, that's what's happening. The funnel, if this works, half of what I think I do, we're going to rebuild all the quick funnels things. Same thing.

Like how to make it irresistible off and get people paid prepay for a year. Um, and have it right happening in the funnel. If this works, half of what I think I do, we're going to rebuild all the ClickFunnels things. Same thing, like how to make an irresistible offer and get people prepaid for a year and have it right there in funnel while they're most excited, most likely to buy and stick. Here's the other books. Here's the Secrets of Master Salesmanship. Here's It'll Place You Where You Wish to Be Amongst Men,

both unpublished Napoleon Hill books. And so that's basically, that's the core part of the MIFKIs. I'll be getting that stuff right there. Anyway. Who wants one? Who wants that? Yeah.

Pre-sign up right now. Anything else? I think that's it, yeah. We did it. It took us 20 minutes. That was close, though. That was awesome. That was awesome.

All right, guys. i hope you guys enjoyed that hopefully you got the wheels your head spinning if you really want to go deep in this linchpin um again you've heard me say it over and over and over again the linchpin is the way this is the secret this is the future this is what we're doing it's the only way we're still growing and scaling in today's crazy marketplace with the cost of ads is by implementing linchpin. Um, and it's something you should be part of. So, uh, two comic club live linchpin edition is happening, uh, February 7th, 8th and 9th streaming directly into your home. Uh, it's a really cool reverse offer. It's called an invisible funnel basically. So those who have read my books, you know what an invisible funnel is, but you put your credit card in, you attend the event. And then if you

like the event after it's over, you pay 200 bucks. If you don't like it, you let me know and we can get, you can build nothing. So that's the game plan. Come hang out with us. Two Comical Bible Lynchpin Edition. We're going to go deep into everything about the Lynchpin step by step. And I think you're going to love it. So that's all I got. Thank you guys so much.

I appreciate you. And we'll talk to you soon. Bye, everybody.